Technology

SOVRN GIVES PUBLISHERS CONTROL OF THEIR AD STACK WITH NEW SOFTWARE DESIGNED TO MAXIMIZE REVENUE

Published

3 months ago

October 14, 2024

For the first time publishers have access to comprehensive advertising software resulting in immediate revenue increases and reduction of unnecessary fees

BOULDER, Colo., Oct. 14, 2024 /PRNewswire/ — Sovrn, a publisher technology platform that helps publishers and content creators earn and keep more of their revenue, today announced that it is transforming ad management for publishers with the launch of the industry’s first-ever Ad Management software. The product enables publishers to increase their revenue and autonomy by providing industry-leading monetization tools, flexible and customizable configurations, streamlined ad operations workflows, and the elimination of the costly fees associated with traditional sales houses.

Traditional sales houses can appear attractive for some publishers, but they come at a cost. High revenue share fees, rigid operations and reporting tools, channel conflicts, and lack of control over the most valuable SSP and demand relationships make publishers hesitant to adopt these models. Recognizing these challenges, Sovrn developed its software solution to deliver the monetization power of a category-leading sales house while addressing very real publisher concerns about flexibility and autonomy.

“We’ve created ‘mission control’ for Ad Ops and exposed all of the levers publishers need to have complete control over their programmatic set up and insight on how to optimize it. said Peter Cunha, Managing Director, Sovrn. “This includes real-time reporting, configuration management and leveraging a publisher’s own SSP seats across prebid, TAM and Open Bidding, all while complementing that demand profile with Sovrn’s 120+ demand seats. We can help every publisher optimize their demand footprint, and offer a direct connection to DSPs through the Sovrn Exchange, free of take rates.”

Sovrn’s Ad Management software empowers publishers to control all their SSP demand and channel relationships, and uses advanced optimization tools such as dynamic price floors, traffic shaping, page-level aggregated auctions, and identity deployment to maximize revenue. Sovrn Ad Management provides publishers with real-time performance analytics across 40+ dimensions and 20+ measures for seamless A/B testing. In an industry known for inefficiencies and revenue fragmentation, this software streamlines ad operations and maximizes yield to make you more money.

“Working with Sovrn has expanded the customer base of our publishing business, enabling us to maximize revenue potential without accepting excessive revenue shares.” Said Dan Kort, Sr Product Manager, IXL Learning. “Sovrn’s SaaS pricing and direct-to-demand feature streamlined our AdOps and enhanced performance by reducing supply-side costs.”

Sovrn’s Ad Management software has already seen success for publishers like Dictionary.com, part of IXL Learning. Publishers, previously on rev share models, can save an average of 49% in fees that otherwise would have been deducted from their earnings. Additionally, Ad Management’s page-level auctions and dynamic price floors increase yield by more than 10% for publishers using the software. Direct-to-demand – Sovrn’s zero take rate feature – is built into the product and has saved Ad Management publishers over $500k by eliminating SSP fees.

“Partnering with Sovrn allowed us to bring our publishing business closer to the buy-side, enabling us to maximize revenue potential while minimizing the impact of endless revenue shares,” said Jack Murphy, CFO of Next Click Partners. “The combination of their SaaS pricing and direct-to-demand feature has streamlined our operations and enhanced our profitability by eliminating unnecessary supply chain fees.”

For more information on Sovrn’s Ad Management software, please visit https://www.sovrn.com/ad-management/.

About Sovrn

Sovrn empowers publishers and content creators with advertising, affiliate marketing, and data products to help them understand, operate, and grow their businesses. Serving thousands of customers across 80,000+ websites, mobile apps and CTV channels, Sovrn reaches over 500 million active consumers daily, Sovrn is committed to transparency and fighting fraud, as recognized by IAB, JICWEBS, and TAG. Based in Boulder, Colorado, with offices in New York and London, Sovrn is a trusted leader in publisher technology. Visit sovrn.com to learn more.

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SOURCE Sovrn Holdings, Inc.

Technology

LB Technology Partners with Motorq to Integrate OEM Data Services

Published

53 minutes ago

January 13, 2025

MEMPHIS, Tenn., Jan. 13, 2025 /PRNewswire/ — LB Technology, a leader in fleet management and telematics solutions, is pleased to announce a strategic partnership with Motorq, a leading connected vehicle data platform, to integrate OEM data services into LB Technology’s suite of fleet solutions. This collaboration enhances LB Technology’s ability to provide real-time insights, streamline operations, and offer data-driven decision-making capabilities to its clients using factory-installed OEM telematics hardware from some of the world’s leading automakers, including General Motors, Ford, Toyota, Stellantis, Volkswagen, Volvo, BMW and more.

Integrating Motorq’s cutting-edge OEM data services will enable LB Technology to deliver richer, more accurate vehicle data, including diagnostics, driver behavior analytics, and predictive maintenance insights across many different vehicle manufacturers to deliver actionable insights on one single platform without needing external devices.

“Integrating Motorq’s OEM data services into our platform represents a significant step forward in our mission to deliver smarter, more efficient solutions on one single platform for fleet operators,” said Matt Courts, CTO of LB Technology. “This partnership empowers our customers with the tools and data they need to operate more safely, cost-effectively, and sustainably. We are excited about the possibilities this collaboration brings.”

“We’re thrilled to partner with LB Technology, a company that shares our vision of harnessing data to drive smarter fleet management,” said Matt Naiman, Senior Vice President of Sales at Motorq. “Our OEM data services bring unparalleled accuracy and depth, providing LB Technology’s customers with the insights they need to optimize their operations and achieve their goals.”

The partnership between LB Technology and Motorq is poised to set a new standard in fleet management. It will enable businesses to unlock the full potential of mixed fleet-connected vehicle data while enhancing safety, efficiency, and productivity.

For more information about this partnership and its benefits, please visit www.fleettrack.com.

About LB Technology
LB Technology is a leading provider of fleet management solutions, delivering cutting-edge telematics technology and data-driven insights to businesses worldwide. By leveraging innovative tools and expertise, LB Technology empowers fleet operators to improve safety, efficiency, and sustainability.

About Motorq
Motorq is a leading connected vehicle data platform that helps businesses unlock the power of OEM data to optimize fleet performance and operations. With a focus on accuracy, security, and actionable insights, Motorq is revolutionizing how organizations manage their fleets.

View original content:https://www.prnewswire.com/news-releases/lb-technology-partners-with-motorq-to-integrate-oem-data-services-302349476.html

SOURCE LB Technology, Inc.

Technology

InventHelp Inventor Develops New Set of Audio Accessories (BDH-351)

Published

53 minutes ago

January 13, 2025

PITTSBURGH, Jan. 13, 2025 /PRNewswire/ — “I wanted to create a way to use either earphones or open-air speakers with one accessory,” said an inventor, from Deridder, La., “so I invented the RACHAL – JOHNSON INVENTION. My design increases options when listening to music or other digital content.”

The patent-pending invention provides a new set of accessories for digital music/media consumers. In doing so, it allows for wireless earphone and speaker use. As a result, it increases convenience. It also offers uninterrupted listening, even when charging the earphones. The invention features a versatile design that is easy to use so it is ideal for the general population. Additionally, a prototype is available.

The original design was submitted to the National sales office of InventHelp. It is currently available for licensing or sale to manufacturers or marketers. For more information, write Dept. 23-BDH-351, InventHelp, 100 Beecham Drive, Suite 110, Pittsburgh, PA 15205-9801, or call (412) 288-1300 ext. 1368. Learn more about InventHelp’s Invention Submission Services at http://www.InventHelp.com.

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SOURCE InventHelp

Technology

Proper Good, Inc. Successfully Secures New Funding to Fuel Growth

Published

53 minutes ago

January 13, 2025

AUSTIN, Texas, Jan. 13, 2025 /PRNewswire/ — Proper Good, Inc., a leader in ready-to-eat meal solutions, announced today that it successfully secured additional funding in the fourth quarter of 2024 to support the expansion of its 19 affordable meal options, which include oats, soups, and pastas. This milestone underscores the company’s ongoing growth and dedication to providing accessible, ready-made meal choices to a broader audience.

Available in thousands of Walmart locations for under $5 each, Proper Good meals are designed to make healthy and convenient eating accessible to all. The funding round was primarily backed by internal investors and board members, with a strategic focus on driving retail growth and introducing Proper Good to new households in 2025.

“We’re absolutely thrilled to have the incredible backing of our investors as we deepen our retail partnerships,” said Christopher Jane, Co-Founder & CEO of Proper Good. “This support empowers us to bring an even wider variety of delicious, easy meals to Walmart shelves in 2025—making mealtime a breeze for everyone!”

These funds will be strategically deployed to accelerate product development, expand operations, and enhance customer offerings, ensuring Proper Good continues to innovate and lead in the ready-to-eat food space

With a proven track record, innovative solutions, and visionary leadership, Proper Good has garnered significant interest from the investment community. The company remains dedicated to making wholesome, affordable, and convenient meals a staple for households across the nation.

For more information about Proper Good, Inc or to inquire about this offering, please contact:

Media Contact
Jenelle Hamilton PR
Jenelle Hamilton
388645@email4pr.com
+1 646.421.9139

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SOURCE Proper Good Inc.