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Gatorade Launches Generative AI Squeeze Bottle Personalization to Fuel Athlete Self-Expression

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Available exclusively on Gatorade.com, Gatorade iD now offers next level AI design technology through a collaboration with Adobe Firefly so athletes can personalize their own one-of-one signature bottles

CHICAGO, Oct. 14, 2024 /PRNewswire/ — Today, Gatorade announced the launch of a generative AI-powered design experience on its Gatorade iD free membership platform. In partnership with Adobe Firefly, Adobe’s family of creative generative AI models that is safe for commercial use, the new customizer tool allows athletes to express their unique styles and interests through nearly endless personalization possibilities on Gatorade Squeeze Bottles. Some of the most iconic athletes in the world have collaborated with Gatorade on signature bottles, and last year Gatorade.com began offering enhanced customization capabilities on its website. Now, all athletes can personalize their own in a way never before offered by the sports fuel brand.

The new ability to create custom designs using AI for inspiration takes existing Gatorade.com bottle personalization options to the next level. Every athlete is one-of-one and by putting these tools of self-expression directly in their hands, they now have access to millions of different design options. By simply typing ideas such as their favorite sports, designs and hobbies into a search box on the website, and then choosing from a selection of colors, vibes and passions, it’s easy to make the Gatorade Squeeze Bottle their own.

Adobe Firefly Services, a set of APIs and capabilities to scale personalization, enables the generation of images that unlock creative self-expression while maintaining the iconic look-and-feel of the Gatorade Squeeze Bottles. Gatorade collaborated with digital product agency, Work & Co, part of Accenture Song, to ensure the new AI experience is seamlessly integrated into Gatorade.com and is user-friendly.

At the Adobe MAX 2024 Creativity Conference, Xavi Cortadellas, Gatorade’s Sr. director of marketing, athletic equipment, and Leon Imas, vice president of design at PepsiCo, will unveil the technology experience on Gatorade.com.

“Gatorade continues to be at the forefront of athletic equipment personalization, and the launch of AI-generated bottle design puts next level creative self-expression directly in athletes’ hands,” said Cortadellas. “Now athletes everywhere can have fun with our AI tool in a way that’s approachable and uniquely on-brand. Available on Gatorade.com through the free Gatorade iD loyalty platform, there are nearly endless possibilities for personalization.””Gatorade has been bringing personalization to new levels of expression and innovation in our products and experiences,” said Imas. “This is a rare moment when the idea creates next level expression and industry-leading innovation. We crafted a special experience for our athletes to feel like a Gatorade pro, creating styles, themes and structure references that Firefly pulls from to make all generated bottle designs uniquely Gatorade, and special to you. The end results are bottles generated by AI, powered by design, and imagined by you.”

The capability will only be available on the Gatorade website through Gatorade iD, where users can earn points and unlock benefits. Points can be used to generate bottles designs, and preset options are also available for inspiration. Every member will have the option to create two free designs before tapping into their loyalty points and designs will be saved to the user’s profile so they can return to them at any time.

“Every brand is trying to figure out how to effectively personalize customer experiences at scale, a proven strategy that can boost audience engagement and drive lasting loyalty,” said Hannah Elsakr, vice president, Adobe. “Gatorade is pioneering a new approach and making one-to-one personalization a reality with generative AI, leveraging Adobe Firefly Services to deliver highly customized water bottles and unlock creative expression for millions of everyday athletes.”

Athletes today are increasingly seeking ways to personalize their experience on and off the field and Gatorade is one of the first brands to put the power of an AI-fueled experience in their hands so that they can customize their own bottles. As a brand born to solve athlete problems, Gatorade continues to lead the industry forward with innovation that matches these athletes’ needs. The brand is focused on supporting each athlete on their unique journey to greatness, and this is just the start of how AI will fuel athlete personalization.

Anyone can utilize the generative AI-powered personalization to create their one-of-a-kind Gatorade Squeeze Bottle for $34.99 via Gatorade iD, the brand’s free membership platform on www.gatorade.com.

About The Gatorade Portfolio
The Gatorade Portfolio, a division of PepsiCo (NASDAQ: PEP), is a connected performance and wellness ecosystem built to fuel all athletes and exercisers. Bringing together Gatorade, Fast Twitch, Propel, Evolve and Muscle Milk, the Gatorade Portfolio is the most complete offering in the category today, with a broad range of personalized solutions at every stage of the athlete journey. This integrated system of brands is built on Gatorade’s nearly 60-year history of studying athletes and is fueling the future of athletic performance and wellness by delivering solutions across hydration, protein, energy and all-day nutrition to fuel consumers, no matter how or why they sweat. For more information and a full list of product offerings, please visit www.gatorade.com

About PepsiCo
PepsiCo products are enjoyed by consumers more than one billion times a day in more than 200 countries and territories around the world. PepsiCo generated more than $91 billion in net revenue in 2023, driven by a complementary beverage and convenient foods portfolio that includes Lay’s, Doritos, Cheetos, Gatorade, Pepsi-Cola, Mountain Dew, Quaker, and SodaStream. PepsiCo’s product portfolio includes a wide range of enjoyable foods and beverages, including many iconic brands that generate more than $1 billion each in estimated annual retail sales.

Guiding PepsiCo is our vision to Be the Global Leader in Beverages and Convenient Foods by Winning with pep+ (PepsiCo Positive). pep+ is our strategic end-to-end transformation that puts sustainability and human capital at the center of how we will create value and growth by operating within planetary boundaries and inspiring positive change for planet and people. For more information, visit www.pepsico.com, and follow on X (Twitter), Instagram, Facebook, and LinkedIn @PepsiCo.

Contact:
Maya Savino
maya.savino@fleishman.com

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SOURCE The Gatorade Company

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Alcor Achieves Great Place to Work® Certification™ for Fourth Consecutive Year, Honored as Best Workplace for Women!

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SAN FRANCISCO, Oct. 14, 2024 /PRNewswire/ — Alcor Solutions, a leading global provider of cloud solutions and digital transformation services, is proud to announce that it has earned its fourth consecutive Great Place To Work® Certification™ across the US, Canada, and India regions. This certification reflects Alcor’s continuous pursuit of nurturing an empowering work environment that fosters people-centricity, mutual trust, open communication, innovation, and long-term financial stability. It also positions Alcor among the elite organizations where employees feel supported and rewarded for their outstanding work.

“Achieving this prestigious certification for the fourth consecutive year is a monumental milestone for us,” said Amit Singh, Chief Executive Officer at Alcor Solutions, Inc. “This global recognition is not just a testament to our commitment to excellence but a reflection of the dedication and passion of our incredible team. At Alcor, we believe that our people are our greatest asset. This certification underscores our ongoing efforts to create a culture of empowerment where every individual feels valued and inspired to innovate. Together, we will continue to push boundaries, embrace new challenges, and strive for excellence in everything we do.”

The Great Place To Work® Certification™ is a globally accepted “Employer of Choice” recognition that most organizations aspire to achieve. Recognized in over 170 countries and regions, this certification is awarded to companies that prioritize building a high-performance, high-trust culture with positive employee experiences. This research-backed verification also empowers organizations to recruit and retain top talent, elevate productivity, and gain valuable insights into their workplace culture.

“Alcor’s Great Place To Work achievement for four consecutive years across India, Canada, and India underscores our unwavering commitment to creating a positive and inclusive workplace culture. At Alcor, our core values of integrity, collaboration, responsiveness, and quality guide everything we do. These values, along with our exceptional employees and strong leadership, have been instrumental in our success. This recognition is a testament to the dedication and hard work of our global team. We remain committed to supporting our employees’ growth and well-being, and I look forward to continuing this journey together,” said Lisa Clinton, Sr. Director – HR/Operations, Alcor Solutions, Inc.

Alcor is also honored to be recognized as one of India’s Best Workplaces™ for Women in the Mid-Size Company category by the Great Place To Work India team. This recognition places Alcor among the top 100 organizations in India, chosen through a rigorous evaluation process. The company stands out for fostering an equitable culture where women have access to fair opportunities, play a key role in strategic decision-making, and thrive in a collaborative, merit-based environment. Alcor remains dedicated to shaping the future of work by empowering women to grow, lead, and succeed in their careers.

“Women are an integral part of our society, and the same holds true at Alcor. From showcasing exceptional caliber to contributing innovative ideas to excelling in leadership roles, women at Alcor have played a crucial role in driving our organization’s growth. Their positive feedback has affirmed Alcor as one of India’s Best Workplaces for Women. We remain committed to providing equal opportunities and support for women to thrive and succeed,” said Jyoti Chak, HR Manager at Alcor Solutions, Inc.

Alcor’s consistent recognition by the Great Place To Work® Institute across multiple regions emphasizes its global commitment to employee well-being and organizational excellence. The company remains dedicated to nurturing a workplace culture that champions diversity, equality, cutting-edge innovation, and collaborative success.

To know more about Alcor, please visit our website at www.alcortech.com or follow us on LinkedIn, Twitter, and Instagram.

About Alcor 

Founded in 2008, Alcor Solutions, Inc. is a global digital transformation services company serving Fortune 500, Government Agencies, and other leading organizations in multiple industry verticals across the US, Canada, Europe, Japan, and India regions.

Alcor is a ServiceNow® Elite partner and works with various innovative enterprise technologies to deliver solutions and services that help drive digital transformation for businesses. They advise leading businesses on cloud platforms, solution architecture, enterprise service management, and integrated IT service delivery. The company also provides business process consulting to capture, re-engineer, and improve processes that can easily be automated to deliver real value.

Media Contact:
Monisha Singh
information@alcortech.com

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SOURCE Alcor Solutions, Inc.

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SAFE Credit Union Now Offering Digital Gift Cards from National Retailers

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The move is the latest initiative by SAFE to provide members with top-notch digital banking experiences.

FOLSOM, Calif., Oct. 14, 2024 /PRNewswire-PRWeb/ — To provide an additional benefit to members, not-for-profit SAFE Credit Union now offers a rewards program with cash back from online gift cards purchased for national retailers the likes of Target and Amazon.

“Digital gift cards offer an extra level of purchasing power,” says SAFE Credit Union Chief Technology Officer Mike McCarthy.

SAFE is partnering with New York-based Fintech Prizeout to offer its new Gift Card+ rewards program. The completely digital experience – from purchasing, delivery, and card usage – allows members to easily earn cash back after purchasing digital gift cards for top national brands.

Gift Card+ gift cards can be purchased through SAFE Credit Union’s Online Banking or Mobile App in amounts ranging from $5 to $500 each, with each earning from 2 to 30 percent cash back.

“Our Gift Card+ program supports our promise to increase digital experiences and engagement with our members,” says SAFE Credit Union President and Chief Executive Officer Faye Nabhani. “Providing more ‘ease of use’ to upload these gift cards, and at a savings, for friends and family or to shop for everyday purchases is a prime example of how we are working to help our members build financial freedom.”

The rewards program also offers an opportunity for the credit union to share with its members and consumers the added convenience and security purchasing digital gift cards can often provide.

“Digital gift cards offer an extra level of purchasing power,” says SAFE Credit Union Chief Technology Officer Mike McCarthy. “They come directly into your email, and you can forward them to participants. No more losing a physical card in a drawer somewhere or having yet another piece of plastic to throw away.”

The digital gift cards are sent to SAFE members via email and can be easily opened in the SAFE Mobile App’s Gift Card+ tool, and in some cases can be uploaded into their personal digital wallets.

The cashback rewards can be deposited directly into a SAFE member’s checking or savings accounts or applied toward more gift cards.

A not-for-profit credit union, SAFE shares profits with its members through dividends and low interest loan rates and fees and provides financial education to communities within the 13 counties it serves.

About SAFE

SAFE Credit Union is a not-for-profit, state-chartered credit union in Northern California with over $4.6 billion in assets and more than 236,000 members. Insured by NCUA.

Media Contact

Robyn Eifertsen, SAFE Credit Union, 916-809-7002, robyn.slagle-eifertsen@safecu.org, safecu.org

View original content:https://www.prweb.com/releases/safe-credit-union-now-offering-digital-gift-cards-from-national-retailers-302274721.html

SOURCE SAFE Credit Union

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Netwrix Announces CEO Transition: Appointing Grady Summers as CEO

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FRISCO, Texas, Oct. 14, 2024 /PRNewswire/ — Netwrix, a leading cybersecurity provider of solutions that make securing data, identity and infrastructure easier, announced that Grady Summers has been appointed Chief Executive Officer (CEO) effective immediately. Summers succeeds Steve Dickson, who has successfully led the company through record growth during his six-year tenure.

Under Dickson’s leadership, Netwrix achieved significant growth and value creation. Since joining the Netwrix board in 2017 and becoming CEO in 2018, Dickson has expanded the portfolio organically and through twelve acquisitions from one to more than fifteen product families, leading to a 23x growth in annual recurring revenue (ARR). Under Dickson’s leadership, Netwrix expanded the number of organizations that use its products to more than 13,500. In addition, during Dickson’s tenure, Netwrix quadrupled its global headcount with personnel in more than 35 countries. Dickson also led Netwrix through two successful value-creation events. Dickson will remain on the board of directors while devoting his time to strategic investment opportunities.

“It’s been an honor to drive Netwrix’s business forward by hiring and working with a truly amazing and talented group of people. I’m pleased with the progress we have made in terms of expanding our portfolio to help our customers be more secure today than they were yesterday, by growing our commitment to our partners around the globe, and by focusing on future technologies that will be the answer for securing every organization’s sensitive data,” commented Dickson.

Grady Summers brings more than 25 years of product, technology, and business leadership experience to Netwrix. As the Executive Vice President of Products at SailPoint, he helped drive the company’s SaaS transformation, product line expansion, and rapid ARR growth. Before SailPoint, Summers held senior leadership roles at cybersecurity stalwart FireEye / Mandiant. He was previously a Principal at Ernst & Young and the Chief Information Security Officer at General Electric.

“I am thrilled to be joining Netwrix at such an exciting time in its journey,” said Summers. “Steve has done a phenomenal job growing Netwrix from a one-product cybersecurity business focused on audit and compliance into a vibrant and dynamic global provider of cybersecurity solutions. I look forward to building on his legacy and driving Netwrix to the next phase of growth and success.”

Dickson has worked closely with Summers to ensure a smooth transition and will continue to provide strategic guidance through his continued position on the Netwrix board of directors. The company remains committed to ensuring a brighter digital future for any organization with its innovative cybersecurity solutions.

About Netwrix

Netwrix champions cybersecurity to ensure a brighter digital future for any organization. Netwrix’s innovative solutions safeguard data, identities, and infrastructure reducing both the risk and impact of a breach for more than 13,500 organizations across 100+ countries. Netwrix empowers security professionals to face digital threats with confidence by enabling them to identify and protect sensitive data as well as to detect, respond to, and recover from attacks.

For more information, visit www.netwrix.com.

CONTACT:
Erin Jones
Avista PR for Netwrix
P: 704.664.2170
E: pr@netwrix.com

View original content to download multimedia:https://www.prnewswire.com/news-releases/netwrix-announces-ceo-transition-appointing-grady-summers-as-ceo-302275291.html

SOURCE Netwrix

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