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Bridging the Action-Awareness Gap: Trip.com Group’s 2024 Sustainable Travel Consumer Report Insights

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Gap between awareness and action among travellers for sustainable travelAround 54.7% of respondents seek access to sustainable options when booking onlineGen Z’s attitudes toward sustainability highlight greater need for motivation and targeted engagement

SHANGHAI, Oct. 13, 2024 /CNW/ — Trip.com Group, a leading global travel service provider, reveals that while sustainability awareness is rising among travellers, there remains a gap between awareness and action. This is one of the key insights from the Sustainable Travel Consumer Report 2024 that the Group released today.

The report draws from 9,867 survey samples from 109 countries and territories, including the Asia-Pacific (APAC), Europe, the Middle East and Africa (EMEA), North America (NORAM) and Latin America (LATAM). It also looks at Gen Z’s travel preferences and regional variations in motivations and perceptions.

Gap between Awareness and Action

An overwhelming 92% of travellers may consider sustainable travel, yet only 56.9% say they have actually practised it. Of those who did not consider this option, some cited confusion around what sustainable travel entails. Others doubt the authenticity of sustainable products or initiatives. This highlights the need for better consumer education and more straightforward communication from travel providers.

A series of other factors also contribute to the gap between awareness and action. Primary barriers include the perception of sustainable travel as a collective endeavour or the view that it does not bring added benefits to trips.

These considerations diminish travellers’ appetite for usually more expensive sustainable options. The report reveals a divide when it comes to paying extra for sustainable travel options. While some travellers are open to paying a premium, many have clear limits on how much more they are willing to spend. Findings show that 38.8% of travellers are unwilling to pay more, while 42.5% are open to paying a premium, but only within certain limits. For example:

1 in 5 travellers (21%) are willing to pay up to 5% more for sustainable travel.Willingness drops as costs rise: only 4.7% will pay 10-20% more, and 1.7% will exceed 20%.

The report also underscores contrasting attitudes toward cost: APAC travellers are generally more likely to pay a premium for sustainable travel. About a third of them (32.3%) opt out of paying any additional cost at all.

Price sensitivity is noticeably higher among travellers in NORAM, EMEA, and LATAM, where 53.0%, 49.4%, and 47.3%, respectively, are unwilling to pay extra for sustainable options.

Demand for Sustainable Travel Information

Travellers may not always practise sustainable travel. But an increasing number of them now seek sustainable options when booking trips online. Over half of those surveyed (54.7%) now routinely look for these options. This is in line with the report’s findings about their expectations for online travel agents (OTA). Further findings include:

Three in four (75.83%) travellers anticipate clearly labelled sustainable options when booking from OTAsMore than half (53.07%) prefer to see sustainable travel tips online

According to the report, a significant 72.4% of travellers are attracted to OTAs and providers that highlight sustainable travel offerings. These choices act as a feel-good factor, as people express increased interest or positive sentiments when informed about them.

Four out of five travellers from APAC and LATAM expect OTAs to clearly label sustainable options, coming in at 80% and 83.6%, respectively. This reflects a growing demand for transparency and more sustainable choices. Access to sustainability-related information has steadily become a basic consumer right in the eyes of travellers.

Diverse Motivations for Sustainable Travel

While sustainable travel is gaining momentum worldwide, the report shows that priorities differ across regions, with travellers focusing on distinct motivations depending on their location:

Globally, environmental and cultural concerns lead the way, with 47.3% of travellers prioritising environmental protection.APAC and LATAM travellers are driven primarily by environmental factors.EMEA and NORAM travellers adopt a broader perspective, considering wildlife protection, cultural heritage, and economic impact.

As sustainability awareness grows, environmental concerns are no longer the sole driver of sustainable travel. Travellers are now motivated by a broader range of factors, signalling a shift toward viewing sustainability more holistically.

Opinions differ on who should lead efforts to reduce tourism’s carbon footprint. APAC travellers see it more as an individual responsibility than a shared commitment. In contrast, their counterparts in EMEA, LATAM, and NORAM place a bigger emphasis on collective action from governments, communities, and the travel industry.

Engaging Gen Z in Shared Responsibility

The travel industry can strategically engage Gen Z travellers by understanding and addressing their views on sustainable travel.

Despite greater exposure to sustainability-related information, Gen Z is just as hesitant as other age groups to pay extra for sustainable options. Gen Z exhibits several distinct characteristics:

Three in four (73.0%) Gen Zs consider buying from OTAs with sustainable offeringsMore than half (53.6%) say the environment is a key motivator for travelling sustainably48.3% are unsure of what qualifies as a sustainable trip31.5% fail to see any added benefit from sustainable travel

These insights indicate that stronger understanding or motivation is needed to get Gen Z onboard in the quest to advance sustainable travel.

To align themselves with this goal, OTAs can guide this generation with clear labelling and incentives for sustainable choices. By closing the gap between awareness and action, they support travellers in making sustainable decisions.

Trip.com Group’s Commitment to Advancing Sustainable Travel

As sustainable travel awareness grows, OTAs have a key opportunity to bridge the gap between awareness and action. For its part, Trip.com Group continues promoting sustainability within the travel industry. The Group has introduced a range of ‘lower-carbon travel products’ and partnered with organisations like GSTC, Travalyst and WWF to advocate for sustainable tourism.

Trip.com Group is committed to reducing its environmental impact across its operations and supporting the global fight against climate change. It joined the Science Based Target initiative (SBTi) and aims to achieve carbon neutrality by 2050. Additionally, the Group also aims to introduce over 10,000 lower-carbon travel products, targeting 100 million travellers to consider adopting lower-carbon travel practices.

“As we enjoy the planet’s natural wonders, it is our duty and responsibility to protect and preserve these treasures for future generations,” said Trip.com Group CEO Jane Sun. “We are encouraged by the growing awareness of sustainable travel, and will continue to collaborate with, and empower, our stakeholders in building a sustainable future.”

To read the full report, please click here Trip.com Group Sustainable Travel Consumer Report 2024

About Trip.com Group

Trip.com Group is a leading global travel service provider comprising of Trip.com, Ctrip, Skyscanner, and Qunar. Across its platforms, Trip.com Group helps travellers around the world make informed and cost-effective bookings for travel products and services and enables partners to connect their offerings with users through the aggregation of comprehensive travel-related content and resources, and an advanced transaction platform consisting of apps, websites and 24/7 customer service centres. Founded in 1999 and listed on NASDAQ in 2003 and HKEX in 2021, Trip.com Group has become one of the best-known travel groups in the world, with the mission “to pursue the perfect trip for a better world”. Find out more about Trip.com Group here: group.trip.com.

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SOURCE Trip.com Group

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MyComputerCareer Looks Back on Rewarding 2024 Fueled by Student and Grad Success; Shifting Mindset to Alternative Higher Ed Learning Pathways

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Skills training is having a moment

APEX, N.C., Dec. 23, 2024 /PRNewswire-PRWeb/ — There’s an important conversation happening in higher education that is shifting the way students of all ages approach how, and where, they choose to gain knowledge. Do I need a “traditional” university degree to find a career or are there viable alternatives to gain skills and knowledge? While this question and conversation will, and should, continue throughout 2025, skills-training is undoubtedly having a moment.

“The first, and most important, metric that defines success for MyComputerCareer is positive student outcomes and 2024 provided numerous opportunities to celebrate so many of those accomplishments,” said Tony Galati, Founder and CEO of MyComputerCareer.

As more employers move towards dropping degree requirements, more than 70 million skills-warriors without degrees are paying attention. MyComputerCareer, which has specialized in IT-skills training since 2007, saw the impact first-hand as eager students excelled in the classroom and grads made an impact in IT.

In 2024, MyCC celebrated 3892 graduates, including a cohort of nearly 1600 in August that was the school’s largest since November 2022. By comparison there were 2998 graduates in 2023. The school’s live-led, DoD approved Cyber Warrior Program geared to transitioning service members, contributed to this uptick as the program grew more than 200% in 2024.

“My instructor served in the military and had 20+ years of cybersecurity experience, so he wasn’t just teaching me how to pass the exam, he was teaching me how to pass the exam then apply those skills to the real world,” said Air Force veteran and Cyber Warrior Program alumna Jayanna Berry.

How did students like Jaynna and others perform in the classroom? Collectively they earned nearly 6000 IT certifications which help provide the knowledge and skills needed to positively impact potential employers. Speaking of employers, the school’s Career Services team – which works with students and alumni for life – submitted more than 14,000 resumes on their behalf throughout the year.

Beyond student and graduate success, MyCC had a strong year in 2024, reinforcing the college’s position as a leader in the skills-training space. Some milestones and accomplishments included:

Named Top-10 Military Friendly schoolEarned EC-Council’s Circle of Excellence awardHR Team named “Team of the Year” by Merit AwardsFounder Tony Galati tagged as “innovative leader” in education (Forbes)Featured in a 30-minute Lifetime special titled “Operation Career” highlighting the school’s dedication to active and veteran service members.Named Military Friendly employer

“The first, and most important, metric that defines success for MyComputerCareer is positive student outcomes and 2024 provided numerous opportunities to celebrate so many of those accomplishments,” said Tony Galati, Founder and CEO of MyComputerCareer. “Every earned milestone beyond that bucket is very welcomed as it highlights the dedication of our employees to deliver a positive and rewarding experience to so many folks in an effort to change their lives.”

Since opening its doors in 2007, MyComputerCareer has equipped more than 27,000 graduates with the skills and resources needed for success, resulting in alumni working for some of the top tech companies across the country. The school welcomes students with no former experience or training in IT, and graduates come from a broad range of backgrounds – from hospitality to retail to stay-at-home parents.

About MyComputerCareer

MyComputerCareer is an accredited* technical school, with classes online and on-campus, that provides hands-on Information Technology training, certifications and job placement in as little as seven months. Founded in 2007, the school boasts nine campuses in Texas, North Carolina, Indiana, Ohio, and Nellis Air Force Base, with its headquarters in Holly Springs, North Carolina. For more information, call (866) 606-6922 or visit www.mycomputercareer.edu

* Accredited by the Accrediting Council for Continuing Education & Training (ACCET)

Media Contact

Aaron Martin, MyComputerCareer, 1 773.505.4325, aaron.martin@mycomputercareer.edu, www.mycomputercareer.edu

View original content to download multimedia:https://www.prweb.com/releases/mycomputercareer-looks-back-on-rewarding-2024-fueled-by-student-and-grad-success-shifting-mindset-to-alternative-higher-ed-learning-pathways-302337046.html

SOURCE MyComputerCareer

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Crowley Awards Maine Maritime Academy Cadets with Thomas B. Crowley Sr. Memorial Scholarship

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Cadets Anna LaDue and Odegaard Fields have been awarded the memorial scholarships for exemplifying the company’s values and intent on pursuing a maritime career.

JACKSONVILLE, Fla., Dec. 23, 2024 /PRNewswire-PRWeb/ — Cadets Anna LaDue and Odegaard Fields from Maine Maritime Academy have been awarded the Thomas B. Crowley Sr. Memorial Scholarship. These students were selected based on their performance during the cadet training periods aboard Crowley-operated or -managed ships and their intent to pursue maritime careers.

LaDue, a junior from Canterbury, New Hampshire, is studying marine transportation operations, with a minor in sail training. She has served as the Assistant Officer in Charge for the academy’s Delta Company during the 2024 training year and has achieved the Dean’s List for three consecutive semesters. Outside of her maritime studies, she is involved in the climbing club, singing ensemble, women on the water, environmental action club and her school’s student athletic advisory committee. After training aboard Crowley-managed tanker American Pride in summer 2024, LaDue seeks to sail aboard on tankers upon graduation.

Fields, a junior from New Marlborough, Massachusetts, is pursuing a degree in marine transportation operations. In addition to his studies, Fields is a small vessel handling instructor and terrestrial navigation teaching assistant on the George C. Previll Memorial Inter-Academy Monomoy challenge team. Fields sailed as a cadet with Crowley on the American Pride. Upon graduation, Fields wants to continue sailing as a deck officer on a tanker or offshore wind supply vessel.

The scholarship, which is awarded annually by Crowley, was established in 1994 by the company’s CEO and chairman Thomas B. Crowley Jr. to commemorate and honor Thomas B. Crowley Sr. and his instrumental leadership and accomplishments for the company and maritime industry. Since 1984, Crowley has provided over $3 million dollars in scholarships to more than 1,000 students studying at maritime academies and other select schools in the United States mainland, Puerto Rico and Central America.

About Crowley
Crowley is a privately held, U.S.-owned and -operated maritime, energy and logistics solutions company serving commercial and government sectors with $3.5 billion in annual revenue, over 170 vessels mostly in the Jones Act fleet and approximately 7,000 employees around the world – employing more U.S. mariners than any other company. The Crowley enterprise has invested more than $3.2 billion in maritime transport, which is the backbone of global trade and the global economy. As a global ship owner-operator and services provider with more than 130 years of innovation and a commitment to sustainability, the company serves customers in 36 nations and island territories. Additional information about Crowley, its business units and subsidiaries can be found at http://www.crowley.com. 

Media Contact

David DeCamp, Crowley, 904-727-4263, David.DeCamp@crowley.com, www.crowley.com 

Torey Vogel, Crowley, 904-726-4536, Torey.Vogel@crowley.com, www.crowley.com 

View original content to download multimedia:https://www.prweb.com/releases/crowley-awards-maine-maritime-academy-cadets-with-thomas-b-crowley-sr-memorial-scholarship-302338138.html

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TheLotter: Celebrate Christmas with a Stellar Mega Millions Jackpot!

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AUSTIN, TX, Dec. 23, 2024 /PRNewswire/ – The excitement skyrockets as the Mega Millions jackpot climbs to an estimated $944 million / $429.4 cash option, just in time for Christmas! To date, the popular multijurisdictional lottery has awarded 6 jackpot prizes over $1 billion, and this could grow to become the 7th.

At TheLotter, customers can order tickets for the upcoming Mega Millions draw, featuring such an extraordinary jackpot amount on Christmas Eve, 12/24/2024. TheLotter is the leading lottery ticket courier service, enabling customers across the state to join their favorite lottery draw games at their convenience without leaving home, and win prizes 100% commission-free. Just this week, T.B. from a small community northwest of Houston won $26,000 in the December 20, 2024 Daily 4 Morning draw after securing their entry through TheLotter. The Daily 4 Morning draw is one of the many state lotteries offered on the site. Some take place daily – even multiple times a day – while others are held twice a week.

“As we approach the end of 2024, excitement is at an all-time high with this Mega Millions colossal jackpot grabbing headlines. Adding to the buzz, the game is set to undergo a significant transformation in the coming year, promising even more excitement and chances to win big. With this perfect blend of monumental jackpots and innovative updates, Mega Millions is proving once again why it remains a favorite among lottery customers nationwide.” says Yael Hertz, CEO of TheLotter Group.

Once a customer’s order is confirmed at TheLotter, our agents ensure participation by purchasing tickets from licensed local retailers using the lucky numbers chosen by customers – either manually or via the Quick Pick option. Then, scanned copies, which serve as proof of ownership of these tickets, can be viewed in the customers’ online accounts before the draws take place.

TheLotter’s expanding list of winners who won huge prizes on the site includes Robert Talerico from San Antonio, who hit the $525,000 Texas Two Step jackpot in February 2023, as well as a Dallas customer who won $1 million in a Powerball draw in November 2022.

Lottery games enthusiasts in Texas eager for a chance at massive jackpots can join the excitement seamlessly by setting up an easy and secure account at TheLotter.

For more information about how Texas customers can take their shot at Mega Millions, Powerball and other state lottery draws’ prizes, visit the company’s website at tx.thelotter.com.

About TheLotter
TheLotter offers a lottery courier service enabling residents of Texas to order official Texas lottery tickets from their device, from the comfort of home or on the go.

Follow TheLotter US on FacebookTwitter and Instagram.  

Gambling can be harmful if not controlled. Must be 18 or older. Please play responsibly. 

View original content:https://www.prnewswire.com/news-releases/thelotter-celebrate-christmas-with-a-stellar-mega-millions-jackpot-302338436.html

SOURCE theLotter US

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