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iQIYI Releases National Day Holiday Content Consumption Report, Featuring Strong Viewer Interests Across Genres

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BEIJING, Oct. 10, 2024 /PRNewswire/ — iQIYI, China’s leading online entertainment platform, released its viewership data and content trends for the 2024 National Day Holiday (October 1-7) this week, revealing an 11% sequential increase in total viewing time compared to the pre-holiday period and highlighting a growing appetite for diverse content. Viewers turned to traditional favorites like drama series, films, and animation, while light and entertaining genres such as comedy and variety shows saw exceptional growth, and short-form content continued to gain popularity as a general trend.

A Rich Selection of Premium Content Continues to Captivate Viewers

Drama series continued to dominate holiday content consumption on iQIYI, leading the viewing time across genres. New releases such as Born To Be The One, The Limbo, Wind Direction, Strange Tales of Tang Dynasty 2: To the West, and Go East quickly entered the top 10 on the popularity chart, followed by iQIYI’s evergreen hits like The Knockout and Story of Kunning Palace, which continued to rank in the top 20 as popular picks for repeat viewing.

Viewers showed stronger interests in films, as evidenced by a 70% surge in viewing time for iQIYI’s film channel compared to the previous period, with 29 titles newly added between September 30 and October 7. By the end of the holiday, four films – Successor, Go For Broke, Upstream, and A Place Called Silence – ranked in the platform’s top 10 most popular content.

Notably, the comedy film Successor, which led the 2024 Chinese mainland summer box office, set a new record on iQIYI’s film popularity index with a score of 9,247. The iQIYI-presented action film Blade of Fury also received high ratings for its high-quality production. Additionally, data indicated that 40% of users opted for big screens, reflecting a growing preference for a richer viewing experience alongside a diverse content slate.

Viewing time for variety shows also experienced both annual and sequential growth, with a 37% yearly uptick. The hit show The King of Stand-up Comedy led in both viewing time and popularity, bringing constant laughs to audiences. Other popular IPs also maintained strong following, highlighting their lasting appeal. For example, seasons 1, 2 and a spinoff of Become a Farmer all secured spots in the top 5 for variety show viewing time.

Holiday data further revealed a significant jump in viewing time for iQIYI’s animation and kids’ content, rising by 69% and 35%, respectively. The iconic series One Piece claimed the top spot on the animation popularity chart, followed closely by How Dare You!, an iQIYI original production. PAW Patrol Season 10 emerged as the most popular title among kids’ content, standing out within iQIYI’s rich library of engaging programming for young viewers.

Short-Form Content Emerging as a New Choice for Viewers

To meet the increasing demand for concise storytelling and short-form content, iQIYI recently launched brand-new ‘Micro-Drama Theater’ and ‘Short-Drama Theater’ at its iJOY conference held last month. It also curated a dedicated section on its homepage to highlight such content during the holiday, featuring popular titles like Awaken Lion and The Great Nobody.

With a variety of genres, from suspense to period romance, iQIYI’s short dramas have resonated with viewers of all ages. The period drama Hard Noble Lady surpassed RMB6 million (US$850,000) in shared revenue by October 1 and broke through the RMB7 million mark (US$1 million) by October 8.

New micro-dramas also received a positive market response, with The Obsessive Boss achieving a popularity score of 4,500 within 24 hours of release, gathering over 40 million views from 4 million viewers.

Furthermore, iQIYI recently announced that, starting in October, the new ‘Micro-Drama Theater’ will debut two mobile-optimized vertical dramas each week, with episodes lasting 1 to 5 minutes, aimed at both younger and older viewers.

Simultaneously, the ‘Short-Drama Theater’ will release one new title weekly, offering episodes between 5 and 20 minutes across various genres, further expanding the platform’s content library.

Media Contact: iQIYI Press, press@qiyi.com 

View original content to download multimedia:https://www.prnewswire.com/news-releases/iqiyi-releases-national-day-holiday-content-consumption-report-featuring-strong-viewer-interests-across-genres-302273665.html

SOURCE iQIYI

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PLAYMONSTER UK LAUNCH SPIROGRAPH DESIGN COMPETITION WITH TEACHER’S PET FOR PRIMARY SCHOOLS

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Schools can win art session with Spirograph Girl and Spirograph sets.

LONDON, Oct. 11, 2024 /PRNewswire/ — Playmonster UK has partnered with Teacher’s Pet to launch a huge Spirograph Design Competition inviting pupils from the UK’s 20,000 primary schools to create their own autumn themed Spirograph designs. Playmonster UK is also providing 250 schools with Spirograph kits plus free educational Spirograph themed resource packs, created in association with Teacher’s Pet.

 

With inspiration from the famous Spirograph Girl, primary school pupils aged 7 to 11, kids can create autumn themed Spirograph designs to win a Spirograph bundle for themselves and their school, plus a whole school Teacher’s Pet membership. The winning school will also be treated to an art session with Spirograph Girl, showcasing her viral Spirograph artwork and teaching pupils how to get even more creative with the Spirograph sets.

Launched by Spirograph and Teacher’s Pet, the Spirograph Design Competition asks pupils to get creative with autumn themed Spirograph designs. Supported by teaching resources that shows how Spirograph patterns can be found across nature, maths, art and in living creatures, inspiration is available all around us.

Winning prizes also include exciting bundles of Spirograph products for the winning design and 3 runner-up pupils and schools, including the Spirograph Design Set, Spirograph Mandala Maker, Spirograph Neon and Doodle Pals.

To help schools get started with the competition, Playmonster UK is offering a FREE Spirograph bundle with the Spirograph Original and 4 Spirograph Envelopes to the first 250 UK based primary schools that are planning to enter the Spirograph Design competition. Open to KS2 classes, deadline to request Spirograph bundles is 16th October 2024. 

Promoting the Spirograph Design Competition to its extensive network of educators, Teacher’s Pet will be headlining the competition and Spirograph resource pack on its award-winning website, reaching its 514,000 members. The campaign will also be promoted to Teacher’s Pet’s 257,000 newsletter subscribers, 230k Facebook followers, 21k X followers and 17.1k Instagram followers.  

Playmonster UK and Teacher’s Pet will give further support through PR, educators, influencers and an integrated Digital Marketing campaign for the competition and Spirograph range.

Organised by Wire PR, the PR company will further promote the Spirograph Design Competition campaign to its 5.6k social media followers.

Rachel Evans, Spirograph Girl comments: “I’m very excited to judge the Spirograph Competition. I’ve been Spirographing since I was a child – and it’s turned into something more wonderful than I could ever imagine. I can’t wait to see the pupils amazing designs and host an art session for the winning school with Spirograph and Teacher’s Pet!”

Justin Clasby, Director International Marketing, Playmonster UK says: “This a great opportunity for budding artists to get hands on with the Spirograph range and learn from Rachel, the famous Spirograph Girl. I am looking forward to seeing the children’s brilliant and colourful autumn themed Spirograph creations.  Spirograph is an amazing drawing toy that has been popular with kids and families for nearly 60 years.  Spirograph continues to grow and attracts creative fans of all ages.”

Christina Loftus, Creative Director, Teacher’s Pet comments: “We are absolutely thrilled to be working with Playmonster UK and Spirograph. Teacher’s Pet are incredibly passionate about bringing creativity to the classroom so this competition seemed like the perfect fit for us and our members. We’re very excited to see all the amazing entries from the design competition! We expect picking a winner is going to be a difficult task.”

The ‘Spirograph Design Competition’ is open to KS2 pupils in all UK primary schools, and teachers have until 17th November to enter. Teachers can take part by visiting https://tpet.co.uk/spirograph/

Links to Spirograph lifestyle images, product images and logo:

https://ace.media/playmonster

Spirograph Google drive

About Spirograph:

Part of Playmonster UK, Spirograph has been amazing and inspiring generations of artists for nearly 60 years! Choose a fun-shaped precision ring, use the Spirograph putty to hold it in place, then spin one of the precision wheels around using the design pens. Round and round you go until you have an intricate spiral-design! It’s fun and easy for any age. When you’re ready for more fun, check out one of the other Spirograph sets. Expand your artistic horizons! Give your art a spin with Spirograph!

About Teacher’s Pet

Established in April 2010 – Teacher’s Pet was created to provide unique and engaging classroom content and everything a teacher could need all under one roof.

SPIROGRAPH and HASBRO and all related trademarks and logos are trademarks of Hasbro, Inc. ©2024 Hasbro

Photo – https://mma.prnewswire.com/media/2528089/Spirograph_Lifestyle.jpg

View original content:https://www.prnewswire.co.uk/news-releases/playmonster-uk-launch-spirograph-design-competition-with-teachers-pet-for-primary-schools-302273394.html

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Stefanini Group Appoints Farlei Kothe as CEO for NA, EMEA, and APAC Regions

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BRUSSELS, Oct. 10, 2024 /PRNewswire/ — Stefanini Group, a global tech multinational that assists customers in their digital transformation, has appointed Farlei Kothe as the CEO for the NA, EMEA, and APAC regions. With over 15 years of experience at Stefanini, Farlei Kothe’s leadership aims to drive efficiency and strengthen Stefanini’s market position across key regions.

Stefanini aims to integrate its teams across these regions, ensuring seamless collaboration and operational excellence. By uniting resources, the company wants to offer a unified, consistent client experience. “Our focus is to drive results. We are aligning our teams across the NA, EMEA, and APAC regions to break down silos and strengthen Stefanini’s position as a unified, globally competitive organization,” said Farlei Kothe, CEO Officer for the NA, EMEA, and APAC regions.

Stefanini leverages AI and automation to enhance operations, decision-making, and efficiency across regions.

“AI and automation will revolutionize how we operate, driving rapid innovation, improving client services, and streamlining our global operations. We’re on a mission to standardize essential processes and crank up efficiency through smart automation” Farlei Kothe emphasized.

Stefanini is taking bold steps to centralize management, strengthen cross-regional communication, and implement advanced digital tools to optimize collaboration. These shifts will eliminate redundancies, accelerate decision-making, and improve response times for clients across different regions. Clients can expect more consistent services, faster resolutions, and access to a broader range of global resources, all while maintaining local support.

“Farlei has the expertise and entrepreneurial spirit to unify these critical regions and ensure we continue delivering unparalleled value to our clients. They will benefit from a unified approach, gaining access to a wider range of global resources while still receiving localized support,” said Marco Stefanini, Founder and Global CEO of Stefanini Group.

In the short term, the company expects operational costs to decrease, while in the longer term, Stefanini aims for stronger client relationships, improved brand unity, and revenue growth driven by innovative solutions.

About Stefanini

Stefanini is a global tech multinational originating from Brazil, with more than 35 years of experience in the market and a presence in 41 countries. The company invests in a comprehensive innovation ecosystem to support key industry verticals and assist customers in their digital transformation. With robust offerings aligned with market trends such as AI, automation, cloud, Internet of Things (IoT), and User Experience (UX), the company has received multiple awards and recognition in the field of innovation. 

Logo – https://mma.prnewswire.com/media/2053451/Stefanini_Group_Logo.jpg

View original content:https://www.prnewswire.co.uk/news-releases/stefanini-group-appoints-farlei-kothe-as-ceo-for-na-emea-and-apac-regions-302273028.html

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transcosmos develops “trans-AI Annotator,” data labeling solution in South Korea

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Designed for online retail channels, trans-AI Annotator enables precise labeling by analyzing image and text

TOKYO, Oct. 11, 2024 /PRNewswire-PRWeb/ — transcosmos is proud to announce that the company has developed “trans-AI Annotator,” its proprietary AI data labelling solution in South Korea. The solution automates data labelling tasks by performing image and text analysis with the power of AI.

What’s more, its ability to rapidly process large volumes of data enables clients to allocate their workforce to core tasks, thereby enhancing customer service capabilities.

trans-AI Annotator comes with features designed specifically for online retail channels, enabling clients to minimize consumer confusion caused by inconsistent product information available in open markets. Here is how the solution works: first, the AI embedded in the solution automatically analyzes and corrects discrepancies in product information caused by product image, name, and features registered by sellers in open markets. Next, assigned administrators confirm the updated information. The labelling process is completed after going through these two steps.

Distinctive features of trans-AI Annotator include its capabilities to increase data accuracy and maximize processing speed as well as boosting efficiency and productivity of the workforce. In addition, the solution ensures consistent quality management by preventing possible human errors during data processing and increasing data accuracy. What’s more, its ability to rapidly process large volumes of data enables clients to allocate their workforce to core tasks, thereby enhancing customer service capabilities. Going forward, transcosmos will expand the scope of the solution to include labeling customer feedback, service and product reviews, and more.

With its scalability, trans-AI Annotator enables clients to utilize the solution in every area that requires image and data labelling tailored to their specific needs. transcosmos will continue to help clients streamline their business with a variety of AI solutions including trans-AI Annotator.

With around 10,000 people, transcosmos Korea is empowering more than 350 clients in South Korea with its business process outsourcing (BPO) services specifically optimized for each industry. The services include IT solutions development, e-commerce, digital marketing, field services (FS), management of lifelong learning institutes and education consulting, contact center opening and management, direct mail (postal delivery), omnichannel system development and management (mobile, e-mail, postal delivery), and more. Offering optimum services for each individual client across industries and sectors, transcosmos Korea helps clients optimize costs and boost sales, productivity, and customer satisfaction (CS).

transcosmos is a trademark or registered trademark of transcosmos inc. in Japan and other countries.Other company names and product or service names used here are trademarks or registered trademarks of respective companies.

About transcosmos inc.
transcosmos launched its operations in 1966. Since then, we have combined superior “people” with up-to-date “technology” to enhance the competitive strength of our clients by providing them with superior and valuable services. transcosmos currently offers services that support clients’ business processes focusing on both sales expansion and cost optimization through our 182 bases across 35 countries/regions with a focus on Asia, while continuously pursuing Operational Excellence. Furthermore, following the expansion of e-commerce market on the global scale, transcosmos provides a comprehensive One-Stop Global E-Commerce Services to deliver our clients’ excellent products and services to consumers in 46 countries/regions around the globe. transcosmos aims to be the “Global Digital Transformation Partner” of our clients, supporting the clients’ transformation by leveraging digital technology, responding to the ever-changing business environment. Visit us here https://www.trans-cosmos.co.jp/english/

Media Contact

transcosmos inc., transcosmos inc., +81-3-6709-2251, pressroom@trans-cosmos.co.jp, https://www.trans-cosmos.co.jp/english/

View original content to download multimedia:https://www.prweb.com/releases/transcosmos-develops-trans-ai-annotator-data-labeling-solution-in-south-korea-302273598.html

SOURCE transcosmos inc.

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