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IAS ANNOUNCES FIRST-TO-MARKET META OPTIMIZATION SOLUTION FOR ADVERTISERS

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Global Advertisers Can Now Benefit from AI-Driven Content Block Lists and Increased Brand Suitability When Advertising on Facebook and Instagram Feed and Reels

SINGAPORE, Oct. 11, 2024 /PRNewswire/ — Integral Ad Science (Nasdaq: IAS), a leading global media measurement and optimization platform, today announced a new test with Meta of a first-to-market optimization solution for advertisers. IAS’s third-party Content Block List solution for ads on Facebook and Instagram Feed and Reels will offer global advertisers the ability to automatically avoid placing ads next to content they deem unsuitable for their brand, as aligned to industry standards. This solution is open to IAS customers who currently use measurement for reels and feed solutions on Instagram & Facebook. Content Block Lists will be available to all advertisers early 2025.

“As the first provider to test this solution with Meta, we are delighted to enable advertisers to drive engagement and reach users in brand suitable, contextually relevant environments across Meta’s platform,” said Lisa Utzschneider, CEO of IAS. “Our Content Block Lists improve media quality while reducing brand risk for advertisers by providing industry-aligned tools that enable them to avoid content they deem unsuitable and safely scale their campaigns.”

IAS has completed rigorous testing for Content Level Block Lists to validate performance improvements and brand suitability. Paired with Total Media Quality (TMQ), IAS provides end-to-end campaign support for advertisers across Facebook and Instagram Feed and Reels with measurement and optimization.

“This solution demonstrates our continued commitment to provide global advertisers more tools to support their brand suitability goals,” said Samantha Stetson, Vice President, Client Council and Industry Trades at Meta. “Alongside Meta’s inventory filter for Feed and Reels, we’re excited to give advertisers even more control over where their content appears on our platform.”

Optimization with Content Block Lists provides global advertisers with:

Social Optimization: Social Optimization for Content Block Lists enable advertisers to ensure that impressions are delivered to brand suitable ad adjacencies. This solution empowers advertisers with proactive pre-screen capabilities at the content level on Facebook and Instagram Feed and Reels.  Custom, Dynamic Control: Advertisers can create custom Content Block Lists based on industry-aligned standards and an expansive catalog of contextual categories. IAS Content Block Lists offer more granular control than publisher level block lists and are able to keep up with the pace of content creation to ensure suitability.Seamless Activation: Advertisers can automatically avoid running next to content they deem unsuitable across Facebook and Instagram Feed and Reels using an easy, one-time activation within IAS Signal.Industry-leading AI-Driven Multimedia Technology: Only IAS analyzes content at the frame-by-frame level, combining image, audio, and text signals for best-in-class accurate classification.End-to-end Campaign Support: Global advertisers can pair Optimization with Total Media Quality for Meta across 28 languages, across Facebook and Instagram Feed and Reels, to further scale the brand suitability of their digital media investments.

In April 2024, IAS announced the expansion of its Brand Safety and Suitability Measurement product to now include the category of misinformation aligned to industry standards across Facebook and Instagram Feed and Reels. In February 2024, IAS announced the availability of its AI-driven Total Media Quality (TMQ) Brand Safety and Suitability Measurement across Facebook and Instagram Feed and Reels in partnership with Meta to offer advertisers coverage for advanced, industry-leading measurement.

About Integral Ad Science

Integral Ad Science (IAS) is a leading global media measurement and optimization platform that delivers the industry’s most actionable data to drive superior results for the world’s largest advertisers, publishers, and media platforms. IAS’s software provides comprehensive and enriched data that ensures ads are seen by real people in safe and suitable environments, while improving return on ad spend for advertisers and yield for publishers. Our mission is to be the global benchmark for trust and transparency in digital media quality. For more information, visit integralads.com.

View original content:https://www.prnewswire.com/apac/news-releases/ias-announces-first-to-market-meta-optimization-solution-for-advertisers-302273887.html

SOURCE Integral Ad Science (IAS)

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Weekly Recap: 10 Technology Press Releases You Might Have Missed

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A roundup of the most newsworthy tech announcements from PR Newswire this week, including Free WiFi Hotspots Florida, Circadian TV Displays, and high-quality technology curriculum in the classroom.

NEW YORK, Oct. 11, 2024 /PRNewswire/ — With thousands of press releases published each week, it can be difficult to keep up with everything on PR Newswire. To help tech journalists and consumers stay on top of the week’s most newsworthy and popular releases, here’s a recap of some major stories from the week that shouldn’t be missed.

The list below includes the headline (with a link to the full text) and an excerpt from each story. Click on the press release headlines to access accompanying multimedia assets that are available for download.

Comcast Opens 261,000 Free Xfinity WiFi Hotspots Across Florida Ahead of Hurricane Milton’s Arrival 
“With this second storm impacting Florida so soon, we want to do all we can to help those affected by Milton stay connected. Whether it is video calling loved ones or receiving the latest safety information, being able to get online is critical,” said Jeff Buzzelli, Senior Vice President for Comcast’s Florida Region. “We hope opening these hotspots across the state will give Floridians one more tool to support them.”LG Display Introduces the World’s First Eyesafe® Circadian Displays 
LG Display’s entire lineup of OLED TV and monitor panels, from 27 to 97 inches, have become the world’s first displays to receive Eyesafe® Circadian Certification. This recognition highlights LG Display’s dedication to user well-being with displays that minimize blue light exposure and support quality sleep.Shakira Joins Forces with Code.org and Amazon to Expand Computer Science Education for Hispanic Youth 
Shakira has been a long-time advocate for advancing equity in education through Fundación Pies Descalzos, a non-profit organization she founded which is dedicated to addressing the educational needs of students in Colombia and across Latin America through sustainable infrastructure, teacher training, and curricular innovation.CompTIA Spark introduces free high-quality technology curriculum for middle grade classrooms
Responding to a critical gap in technology education, CompTIA Spark has launched free technology curriculum specifically for middle grade classrooms, grades 5-8. It aims to support teachers so that they can teach the critical skills students need to succeed in whatever path they choose. The nonprofit organization worked with educators across the country to develop the curriculum.U.S. Consumers Received Just Under 4.5 Billion Robocalls in September, According to YouMail Robocall Index
U.S. consumers received just under 4.5 billion robocalls in September, which was only a 0.6% increase from August, and a 5% increase over September 2023. September is the first month this year to show a year over year increase and, for the year so far, there have been 38.8 billion robocalls, down 8% from 2023.Hyundai and Waymo Enter Multi-Year, Strategic Partnership 
Hyundai Motor Company and Waymo announced they have entered a multi-year, strategic partnership. In the first phase of this partnership, the companies will integrate Waymo’s sixth-generation fully autonomous technology – the Waymo Driver – into Hyundai’s all-electric IONIQ 5 SUV, which will be added to the Waymo One fleet over time.The MSG Family of Companies and Verizon Expand Partnership, Naming Verizon the Official Mobile Wireless Partner Across the Companies’ Portfolio 
This first-of-its-kind integrated marketing partnership provides exposure for Verizon across the MSG Family of Companies’ portfolio of premier sports and entertainment assets, which includes New York’s Madison Square Garden, Radio City Music Hall, The Theater at Madison Square Garden, Beacon Theatre; The Chicago Theatre; Sphere in Las Vegas; the New York Knicks, New York Rangers and Westchester Knicks professional sports franchises; the Christmas Spectacular Starring the Radio City Rockettes; and MSG Networks.Instacart Launches New Gamified Capabilities Maximizing In-Store Rewards and Savings on Caper Carts 
These new offerings build on the AI-powered smart cart’s capabilities to make grocery shopping more delightful and personalized via its digital screen, allowing brands and retailers to engage with customers as they shop in-store. These capabilities are rolling out now to retailers like Schnucks and Wakefern Food Corp., in partnership with brands including General Mills and PepsiCo.With the launch of Valia Fashion, Lectra propels fashion brands and manufacturers into a new technological era
Valia Fashion connects, automates and streamlines each stage of apparel production, from order processing to fabric cutting, while optimizing the use of materials. It revolutionizes the fashion ecosystem by breaking down the barriers between the various industrialization and production processes to better meet the requirements of brands, manufacturers and subcontractors.The Future of Innovative Hearing Technology: Starkey Unveils Edge AI
Starkey, a leader in hearing technology, has once again set a new standard with the introduction of Edge AI, innovative hearing technology designed to take patient care to unparalleled heights. Building on the success of Genesis AI, which transformed the industry, Edge AI represents the next leap in intelligent hearing technology.

For more news like this, check out all of the latest technology-related releases from PR Newswire.

Do you have a technology press release to distribute? Sign up with PR Newswire to share your story with the audiences who matter most.

Helping Journalists Stay Up to Date on Industry News

These are just a few of the recent press releases that consumers and the media should know about. To be notified of releases relevant to their coverage area, journalists can set up a custom newsfeed with PR Newswire for Journalists.

Once they’re signed up, reporters, bloggers, and freelancers have access to the following free features:

Customization: Users can create customized newsfeeds that will deliver relevant news right to their inbox. Newsfeed results can be targeted by keywords, industry, subject, geography, and more.Photos and Videos: Thousands of multimedia assets are available to download and include in a journalist or blogger’s next story.Subject Matter Experts: Journalists will have access to ProfNet, a database of industry experts to connect with as sources or for quotes in their articles.Related Resources: Our journalist- and blogger-focused blog, Beyond Bylines, features regular media news roundups, writing tips, upcoming events, and more.

About PR Newswire

PR Newswire is the industry’s leading press release distribution partner with an unparalleled global reach of more than 440,000 newsrooms, websites, direct feeds, journalists and influencers and is available in more than 170 countries and 40 languages. From our award-winning Content Services offerings, integrated media newsroom and microsite products, Investor Relations suite of services, paid placement and social sharing tools, PR Newswire has a comprehensive catalog of solutions to solve the modern-day challenges PR and communications teams face. For 70 years, PR Newswire has been the preferred destination for brands to share their most important news stories across the world.

For questions, contact the team at media.relations@cision.com.

View original content to download multimedia:https://www.prnewswire.com/news-releases/weekly-recap-10-technology-press-releases-you-might-have-missed-302273714.html

SOURCE PR Newswire

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Bitget Launches Telegram App Centre, Featuring Over 600 TON Trending Mini-Apps

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VICTORIA, Seychelles, Oct. 11, 2024 /PRNewswire/ — Bitget, a leading cryptocurrency exchange and Web3 company, announces a significant feature launch, Telegram App Centre, curating over 600 Telegram mini-apps all in one place, making it the most comprehensive page on the market outside of Telegram. This feature enables users to discover and interact with the latest airdrop opportunities, trending communities, and play-to-earn games directly from within their Bitget accounts.

Bitget’s new Telegram Mini-App page offers a seamless user experience, allowing individuals to explore a wide array of applications while trading on the platform. This initiative offers faster access to innovative apps and streamlined participation in airdrops, providing users with unique opportunities to engage with emerging projects in the blockchain space shortening the search processes.

Telegram boasts nearly 1 billion global users, and the TON ecosystem is rapidly rising, supported by over $425 million in Total Value Locked (TVL) and hundreds of millions of daily active users. Bitget’s latest feature integration positions the platform as a vital entry point for those looking to explore the expanding ecosystem, bringing them closer to decentralized applications, bots, and tools that have the potential to reshape how users interact with the Web3 world.

Bitget’s Telegram Mini-App hub complements its broader support for the TON ecosystem, which includes priority listings of prominent tokens like DOGS, Hamster Kombat, and Notcoin, a $20 million TON Ecosystem Fund to promote early-stage blockchain projects and the $30 million investment into the TON blockchain. The integration of these apps provides users with seamless access to key developments and play-to-earn opportunities that drive mass adoption of blockchain technologies.

Gracy Chen, CEO of Bitget, expressed enthusiasm about the feature launch: “Our focus has always been on creating a seamless user experience by integrating the best blockchain innovations into our platform. The Telegram App Centre is a significant step towards providing users with access to the most promising apps and airdrop opportunities, facilitating them to fully capture first-hand information within the growing TON ecosystem.”

For more information about Bitget’s Telegram Mini-App page and to explore over 600 decentralized applications on TON, visit here.

About Bitget

Established in 2018, Bitget is the world’s leading cryptocurrency exchange and Web3 company. Serving over 45 million users in 150+ countries and regions, the Bitget exchange is committed to helping users trade smarter with its pioneering copy trading feature and other trading solutions. Formerly known as BitKeep, Bitget Wallet is a world-class multi-chain crypto wallet that offers an array of comprehensive Web3 solutions and features including wallet functionality, swap, NFT Marketplace, DApp browser, and more. Bitget inspires individuals to embrace crypto through collaborations with credible partners, including being the Official Crypto Partner of the World’s Top Professional Football League, LALIGA, in EASTERN, SEA and LATAM market, as well as a global partner of Turkish National athletes Buse Tosun Çavuşoğlu (Wrestling world champion), Samet Gümüş (Boxing gold medalist) and İlkin Aydın (Volleyball national team).

For more information, visit: Website  | Twitter  | Telegram  | LinkedIn  | Discord | Bitget Wallet

Risk Warning: Digital asset prices may fluctuate and experience price volatility. Only invest what you can afford to lose. The value of your investment may be impacted and it is possible that you may not achieve your financial goals or be able to recover your principal investment. You should always seek independent financial advice and consider your own financial experience and financial standing. Past performance is not a reliable measure of future performance. Bitget shall not be liable for any losses you may incur. Nothing here shall be construed as financial advice. For more information, see our Terms of Use.

View original content:https://www.prnewswire.co.uk/news-releases/bitget-launches-telegram-app-centre-featuring-over-600-ton-trending-mini-apps-302273927.html

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Innovation, eSports Thrills, AI Integration, Sustainability: Grand Opening of the October 2024 Global Sources Consumer Electronics and Electronic Components Shows

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HONG KONG, Oct. 11, 2024 /PRNewswire/ — The October 2024 Global Sources Hong Kong Shows officially open today. A premier online-to-offline (O2O) sourcing event, the first of three phases runs from October 11 to 14, comprising major international trade shows for consumer electronics and electronic components. This first show phase focuses on the themes of Innovation, eSports Thrills, AI Integration, and Sustainability, hosting over 2,000 high-quality suppliers across nearly 4,000 booths. The shows cover 26 major electronic product categories, including esports and gaming hardware peripherals, computer peripherals, automotive electronics, outdoor electronics, audio-visual and commercial electronics, electronic components, semi-finished batteries and power supply equipment, connectors and product application solutions, and upstream semiconductor products. With approximately 150,000 exhibits and over 10,000 new products, the shows offer international buyers a rich selection of sourcing options.

John Kao, Vice President of Hong Kong Shows & Overseas Shows at Global Sources, said, “Given the current booming global esports market, gaming peripherals, as the key to connecting players and gaming experiences, are seeing explosive growth in technological innovation and market demand. Against this, the first phase of the Global Sources Hong Kong Shows this October is highlighting gaming and esports peripherals, bringing new vitality and opportunities to the industry.” He also pointed out that the Global Sources Hong Kong Shows continue to promote digital transformation this year, introducing the new Show Genie 2.0 to the Global Sources mobile app and website to optimize show map functionality, product searches and online interaction, improving the buyer experience. The shows also continue to lead the way in green trade shows, promoting charity donations and sustainable sourcing and exhibition practices.

Immersive eSports Theme Hall Riding the Wave of Chinese AAA Video Game
With the global popularity of Game Science’s Black Myth: Wukong, the gaming hardware and peripherals market has gained unprecedented attention. The Gaming and eSports Hall (Hall 2) at Global Sources Consumer Electronics showcases the largest number of gaming and e-sports peripherals to date, bringing together top manufacturers with over 500 booths, offering buyers an extraordinary feast for sourcing esports products. The eSports Arena combines multiple esports elements to create an immersive experience space. Open esports themed rooms equipped with the latest hardware and peripherals include Beiou offering a virtual 7.1 surround-sound gaming headset with DIY sound customization and Morphling showcasing its upgraded L-50Pro Pro gaming chair. Buyers can experience top-tier hardware and play Black Myth: Wukong in these themed rooms. Additionally, representatives from renowned esports teams including Tianba eSport team (PUBG Mobile World Cup 2024 3rd place) and TJD eSport Team will be present, accepting challenges from buyers to take them on in games of Valorant and Teamfight Tactics. The eSports Arena allows buyers to fully enjoy the esports experience and gain a first-hand understanding of the attractions of specialized esports equipment, satisfying the one-stop sourcing needs of the gaming and esports buyer community. The eSports Arena also showcases the latest Black Myth: Wukong IP crossover console brought by world-renowned modding master Xing Kai and his FUXK studio.

Global Sources Innovation Awards
Global Sources will hold the Global Sources Innovation Awards ceremony during the first phase of the shows, inviting judges from industry associations, tech media, industry standards organizations and buyers to recognize leaders in electronics innovation. The awards aim to encourage enterprises to enhance their R&D and innovation capabilities, cultivate new advantages in foreign trade, expand their brand influence, and promote the rapid and healthy development of the electronics industry. The goal is to reflect current technological trends by selecting electronic products that excel in design, innovation, and quality.

Leading New eSports Trends: Event Spotlight  
Global Sources has prepared several exciting programs and activities for the Hong Kong Shows this October, including inviting professional cosplayers, who will interpret classic game characters with realistic costumes, assist in product displays, and perform exciting dance shows and cosplay parades, bringing a colorful esports atmosphere to the exhibition floor. The Crazy Gaming Zone, meanwhile, will be onsite to offer buyers fun experiences with racing games, 360° photo booths, Nintendo consoles, music boxing, and more.

The New Product Launch stage in Hall 7 is the venue for exhibitors to showcase a series of noteworthy new products. These products cover a range of applications across consumer electronics and electronic components, showcasing the latest industry technologies and reflecting future market trends. The Personal Transporter Test Drive area in Hall 11 has been redesigned and upgraded to simulate different scenarios from actual roads and featuring various slopes to allow buyers to fully experience the performance of different personal transportation devices under different conditions. Meanwhile, the Next-Gen Components Zone in Hall 9 brings together numerous semiconductor and chip solution providers, showcasing upstream supply chain products for next-generation consumer electronics.

International Pavilions Showcase Diversity, Innovation
The shows this October boast a highly international lineup of exhibitors, with Korean enterprises particularly standing out. Numerous Korean companies are showcasing cutting-edge products covering multiple consumer electronics sectors. The exhibits range widely, from precise thermistors and other core components to innovative car key connectors, advanced ADAS systems, and automotive black boxes, as well as high-end consumer electronic products like digital golf putter measurement devices, demonstrating Korean enterprises’ strong capabilities in technological innovation and product development. The diverse range of products not only enriches the pavilion’s content but also adds a bright touch to the overall international image of the event.

Onsite Summit Program
This year, the Global Sources Summit sessions during the first phase of the shows focus on the theme “New Era of eCommerce – The Rise of Gaming & Artificial Intelligence.” Professionals from various fields will be participating, including Gerald Solomon, founder of the North American Scholastic Esports Federation (NASEF), joining industry leaders such as wAwa, official commentator for League of Legends; Xu Xiaoxiang, CEO of Tianba eSports Club; Seven, founder of KZ eSports Club and Zhang Dayang, founder of Tianjin TJD eSports Club, to discuss cutting-edge esports trends. Topics will include the economic impact of esports and how esports team IPs empower gaming hardware and peripherals. The event will also feature seminars on “The Relationship Between Gaming and the Economy,” “Business Applications of Generative AI,” and “ESG Regulatory Compliance and Sustainable Development Strategies in the Electronics Industry,” aiming to explore how AI and hyperconnectivity are shaping new sourcing norms while addressing pressing environmental issues. 

Focus on Sustainable Growth and ESG Principles
As consumers become increasingly concerned about environmental protection and sustainable development, the demand for eco-friendly products continues to grow. As a leading international B2B trading platform and event organizer, Global Sources is committed to fulfilling its ESG responsibilities and sustainable development practices, integrating ESG concepts into all aspects of its operations. At the Global Sources Hong Kong Shows, Global Sources implements environmental protection and sustainable development measures in all aspects, from exhibition hall layout to event organization. The show pays particular attention to exhibitors who have obtained relevant green certifications, displaying ESG logos prominently at their booths to help buyers quickly identify them. This encourages suppliers to put environmental concepts into practice while helping eco-friendly suppliers gain more online and offline exposure and potential business opportunities.

About Global Sources
Global Sources is an internationally recognized B2B sourcing platform that has been driving global trade for over 50 years. The Company connects authentic buyers and verified suppliers worldwide with tailored solutions and trusted market intelligence through trade shows, digital platforms, magazines and events. Global Sources’ unique online-to-offline (O2O) services have successfully provided efficient and convenient commercial services to over 10 million registered international buyers and users.

This press release is distributed by Market Hubs Holdings Limited.

For Media Enquiry,

Market Hubs Holdings Limited

Lierence Li

Debbie So

+852 3998-4900

+852 3998-4900

lierence@markethubsgroup.com

debbie@markethubsgroup.com

 

View original content to download multimedia:https://www.prnewswire.com/news-releases/innovation-esports-thrills-ai-integration-sustainability-grand-opening-of-the-october-2024-global-sources-consumer-electronics-and-electronic-components-shows-302273936.html

SOURCE Global Sources

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