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INTERO DIGITAL UNVEILS NEW REPORT: ‘REVOLUTIONIZING REACH: THE 2024 DIGITAL MARKETING LANDSCAPE YOU CAN’T IGNORE’

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This Future-Looking Report Empowers Businesses and Marketers With Data-Driven Insights on Cutting-Edge Trends to Amplify Digital Marketing Results

COLORADO SPRINGS, Colo., Oct. 9, 2024 /PRNewswire/ — Today, Intero Digital, a leader in innovative digital marketing solutions, announced the release of its groundbreaking report, “Revolutionizing Reach: The 2024 Digital Marketing Landscape You Can’t Ignore.” This comprehensive whitepaper provides invaluable insights and forward-thinking strategies for businesses looking to excel in the ever-evolving digital marketing arena.

Drawing on extensive industry research and Intero Digital’s deep expertise, the report highlights critical trends and actionable tactics for maximizing digital marketing effectiveness. Key findings include a significant pivot toward AI-generated content, with predictions that 30% of outbound marketing messages from large organizations will be AI-generated by 2025, a dramatic increase from just 2% in 2022. The whitepaper also addresses the critical role of user-generated content, with 90% of consumers expressing a preference for brands that share content from actual customers, highlighting the increasing demand for authenticity and trust in brand communications. This is just a sneak peek of the bounty of findings included in the report.

“As digital landscapes evolve, so must our strategies,” says Erica Garman, VP of marketing at Intero Digital. “This report is designed to equip businesses with the knowledge and tools necessary to stay ahead of the curve. From leveraging AI to enhancing engagement through interactive and user-generated content, our report provides a road map for digital marketing success in 2024 and beyond.”

For businesses looking to refine their digital marketing strategies and gain a competitive edge, Intero Digital’s report is an essential resource. The full report is available for download here.

Intero Digital is a full-service digital marketing agency that helps businesses reach their most ambitious goals by leveraging integrated digital marketing solutions executed by top industry talent and enabled by cutting-edge technology.

If you would like more information about this topic, please email Ethan Vassar at ethan.vassar@interodigital.com.

Contact: Ethan Vassar
Email: ethan.vassar@interodigital.com

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SOURCE Intero Digital

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Tactis Announces Expanded Ownership and Operational Leadership to Drive Next Phase of Growth

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Tactis, a leading customer experience agency, has expanded its ownership team and refined its operational leadership. This move combines industry veterans and fresh talent to enhance agility and operational excellence, adapting to the evolving customer experience landscape. The ownership team consists of operational leaders Todd Coen, Jessica Jarmin, and Tiffany Scourby, founding member Adam Slagowski, along with other industry experts. This strategic restructuring aims to accelerate decision-making, foster innovation, and ensure Tactis continues to prioritize client needs. With over 20 years of experience, Tactis remains committed to transforming customer interactions through human-centered service and expert solutions.

WASHINGTON, Oct. 9, 2024 /PRNewswire-PRWeb/ — Tactis, a leading customer experience agency, today announced an expansion of its ownership team and a refinement of its operational leadership, marking a significant milestone in the company’s evolution. This strategic move brings together a diverse group of industry experts, combining deep institutional knowledge with fresh perspectives to drive future growth.

The expanded ownership team includes long-standing Tactis veterans and additional experienced professionals from the industry. This structure positions Tactis to build on its strong foundation while adapting to the rapidly changing landscape of customer experience and digital transformation.

Adam Slagowski, the founding member of Tactis, remains a key part of the ownership team, ensuring continuity and providing valuable insights from his years of industry experience. The company’s day-to-day operations will be led by three members of the ownership group: Todd Coen, Jessica Jarmin, and Tiffany Scourby.

“This refined structure strengthens our agility and operational excellence,” said Jessica Jarmin, Chief Operating Officer. “With leadership closely integrated into our daily operations, we can accelerate decision-making and rapidly implement solutions that improve client experiences. It ensures our commitment to putting client needs first remains at the core of everything we do.

“The new structure is designed to foster agility and maintain the client-focused approach that has been a hallmark of Tactis’ success. By broadening the ownership base and streamlining operational leadership, Tactis aims to tap into a wider range of perspectives while ensuring efficient execution.

“This leadership change opens an exciting new chapter for Tactis,” said Todd Coen, Chief Growth Officer. “By expanding our reach and enhancing services, we’re set to deliver greater value through CX innovations that make a tangible difference. Our team is ready to embrace new opportunities, creating impactful solutions that drive growth for our clients.”

“With expanded leadership, we’re even better positioned to anticipate and respond to client needs,” said Tiffany Scourby, Chief Experience Officer. “This new structure empowers us to push boundaries, delivering exceptional customer experiences through innovative CX strategies and technologies that keep our clients ahead in a rapidly evolving landscape.”

This ownership expansion and operational refinement come at a time of significant opportunity in the customer experience sector. Tactis is well-positioned to capitalize on these opportunities, leveraging its broadened base of expertise and streamlined leadership to drive innovation, enter new markets, and deliver exceptional value to its clients.

About Tactis

Tactis is a HUBZone-certified small business with over 20 years of experience in integrated customer experience solutions. We specialize in CX strategy, technology implementation, contact center operations, and marketing. Our approach transforms every customer interaction into an opportunity to create lasting impressions through human-centered service and expert agents. As a CMMI, ISO 20000, and 9001 certified company, we deliver secure, accessible, and engaging experiences that help our clients achieve their goals.

Media Contact

Bethany Ward, Tactis, 1 (877) 861-2583, marketing@tactis.comhttps://www.tactis.com/

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View original content:https://www.prweb.com/releases/tactis-announces-expanded-ownership-and-operational-leadership-to-drive-next-phase-of-growth-302271780.html

SOURCE Tactis

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Enhancing Patient Care and Operational Efficiency in Healthcare With LLM Solutions: New Blueprint From Info-Tech Research Group

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Info-Tech Research Group’s new blueprint outlines strategic approaches for healthcare IT leaders to effectively navigate the AI vendor landscape, enabling the adoption of large language models (LLMs) that enhance patient care, optimize operations, and drive better healthcare outcomes. By offering critical insights into vendor selection and comprehensive evaluation criteria, the firm’s resource empowers organizations to effectively tackle key challenges and minimize the risks associated with adopting generative AI solutions.

TORONTO, Oct. 9, 2024 /PRNewswire/ – Healthcare leaders are under increasing pressure to adopt AI technologies that can enhance patient care, streamline operations, and drive better outcomes. They are further challenged to effectively navigate the complex and crowded AI vendor space while evaluating various features and mitigating risks. To help healthcare leaders meet the demanding needs and expectations of the industry, Info-Tech Research Group has published its latest blueprint, Explore Healthcare Enterprise Large Language Model Solutions. The new resource provides IT leaders in the healthcare industry with the tools and insights necessary for assessing AI capabilities, ensuring strategic adoption, and ultimately improving healthcare outcomes through effective LLM solutions.

“The advent of generative AI (Gen AI) solutions, driven by the recent surge in AI capabilities, has sparked considerable interest among healthcare organizations and vendors,” says Sharon Auma-Ebanyat, research director at Info-Tech Research Group. “The healthcare Gen AI field is rapidly advancing, with many vendors claiming that their AI features can tackle healthcare challenges. However, this market saturation complicates the process of navigating potential vendors and determining desired features.”

Info-Tech’s latest resource for the healthcare industry highlights that healthcare IT leaders must access detailed insights into LLM features that can provide real value while addressing key pain points. However, they must contend with the challenges organizations face in navigating an increasingly saturated AI vendor landscape, where every vendor promises solutions to healthcare’s most pressing issues. These obstacles are further exacerbated by the difficulty of adopting generative AI solutions due to budget constraints and the absence of clear strategic frameworks in the industry. The resource underscores that many vendors fail to align their AI tools with the specific operational needs of healthcare institutions, making implementation, configuration, and support more challenging.

In the blueprint, the firm also addresses the privacy risks posed by the data used to train LLMs, which often includes sensitive personal patient information. When used in biomedical applications, LLMs can further pose privacy concerns, as they may have access to detailed patient characteristics.

To guide healthcare IT leaders in tackling the challenges of vendor selection, Info-Tech’s Explore Healthcare Enterprise Large Language Model Solutions outlines three key steps:

Step 1: Understand key use cases that align with the organization’s objectives, patient needs, and the unique challenges of LLMs.Step 2: Develop weighted evaluation criteria to assess vendors, ensuring they align with the organization’s needs and responsible AI practices.Step 3: Assess and review AI features and key vendor offerings.

Info-Tech’s comprehensive resource equips healthcare IT leaders with essential insights to navigate the complex AI vendor landscape. By effectively leveraging LLMs, healthcare professionals can make more informed decisions, improve diagnoses and treatment plans, and deliver value through cost savings, revenue optimization, and operational efficiency. Designed to support the adoption of AI solutions, Info-Tech’s blueprint helps IT leaders enhance both patient and clinician experiences, accelerating digital transformation and driving better healthcare outcomes.

For exclusive and timely commentary from Sharon Auma-Ebanyat, an expert in the healthcare industry, and access to the complete Explore Healthcare Enterprise Large Language Model Solutions blueprint, please contact pr@infotech.com.

About Info-Tech Research Group

Info-Tech Research Group is one of the world’s leading research and advisory firms, proudly serving over 30,000 IT and HR professionals. The company produces unbiased, highly relevant research and provides advisory services to help leaders make strategic, timely, and well-informed decisions. For nearly 30 years, Info-Tech has partnered closely with teams to provide them with everything they need, from actionable tools to analyst guidance, ensuring they deliver measurable results for their organizations.

To learn more about Info-Tech’s divisions, visit McLean & Company for HR research and advisory services and SoftwareReviews for software buying insights.

Media professionals can register for unrestricted access to research across IT, HR, and software and hundreds of industry analysts through the firm’s Media Insiders program. To gain access, contact pr@infotech.com.

For information about Info-Tech Research Group or to access the latest research, visit infotech.com and connect via LinkedIn and X.

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SOURCE Info-Tech Research Group

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Jérôme Pelletier Announced as New Chair of ACEC’s Board of Directors

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OTTAWA, ON, Oct. 9, 2024 /CNW/ – During their Annual General Meeting on October 9th, the Association of Consulting Engineering Companies-Canada (ACEC) was pleased to announce Jérôme Pelletier, P.Eng., President and CEO of BBA, as the new Chair of the ACEC Board of Directors for the 2024–2025 term.

Mr. Pelletier brings an incredible wealth of knowledge and skill to his new role as Chair, particularly when it comes to sustainability and innovation.

With over 20 years of experience at BBA, across-Canada consulting engineering firm focused on guiding the energy and natural resources industry toward decarbonization and zero waste, Mr. Pelletier is known for his ability to engage talented teams and lead them in helping clients transform using reliable, safe, and sustainable solutions. His success stems from a deep understanding of industry challenges and sharp business acumen in a rapidly changing world.

Mr. Pelletier strongly believes that the future of our country depends on prioritizing sustainable innovation and inclusive growth, and that the consulting engineering industry plays a major role in Canada’s success on this front.

“It’s a tremendous honour to take on this role in promoting our members as essential technical experts and community builders across the country,” Jérôme Pelletier stated upon being named Chair. “Drawing on the exceptional legacy of my predecessor, Allyson Desgroseilliers, I‘m excited to help foster sustainable and lasting prosperity for our industry and all Canadians.”

“Jérôme’s leadership, expertise and passion will greatly benefit our organization in the lead up to the next federal election,” noted ACEC President and CEO John Gamble. “The coming months and campaign period will provide a critical opportunity for us to further advocate for members and drive positive change for our industry, and with Jérôme as Chair, I’m certain we will achieve just that.”

 About ACEC

ACEC represents companies in Canada that provide professional engineering services to both public and private sector clients. These services include the planning, design and execution of all types of engineering projects, as well as providing independent advice and expertise in a wide range of engineering and engineering-related fields. For more information about ACEC, please visit www.acec.ca

SOURCE Association of Consulting Engineering Companies

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