Technology

Franchise FastLane Names Joy Shadley Senior Vice-President of Marketing

Published

3 hours ago

October 9, 2024

Franchise FastLane, the industry’s No. 1 franchise sales organization (FSO), has announced the hiring of Joy Shadley to serve as the company’s new SVP of Marketing.

OMAHA, Neb., Oct. 9, 2024 /PRNewswire-PRWeb/ — “Driving our marketing expertise forward”

Franchise FastLane, the industry’s No. 1 franchise sales organization (FSO), has announced the hiring of Joy Shadley to serve as the company’s new SVP of Marketing. Her start date was Sep. 29, and she’s now officially assumed the oversight and leadership of all marketing strategies and initiatives. Shadley is tasked with guiding the marketing team in driving brand visibility, customer engagement, and overall growth, while aligning marketing efforts with broader business goals. Her focus will also ensure cohesive messaging across channels, foster innovation, and deliver results through data-driven strategies and collaboration across departments. Shadley will be based at FastLane’s Omaha headquarters, reporting directly to the company’s new President and COO, Tim Koch.

“With the addition of Joy Shadley to lead our marketing department, our organization is now fully staffed and prepared to accelerate our brand awareness outreach efforts.” — Tim Koch, President and COO of Franchise FastLane.

“With the addition of Joy Shadley to lead our marketing department, our organization is now fully staffed and prepared to accelerate our brand awareness outreach efforts,” stated Tim Koch, President and COO of Franchise FastLane. “Our executive leadership team is impressed with her credentials, expertise, and her previous management experience with several high-profile companies. I speak for all of us when I say we’re greatly looking forward to Joy’s contributions and the many different ways our franchise brands will benefit from her impressive knowledge and experience.”

A highly experienced marketing veteran with over a decade of C-suite level experience, Joy Shadley has achieved unparalleled success in driving growth at the brand level, increasing revenue, and boosting consumer engagement for a variety of companies across several industries. As an executive, she brings an innate understanding of how to build highly functional teams among a wide cross section of employees, integrating marketing, creative, and sales departments to develop interagency cohesiveness. During a career that began in product management, Shadley has worked in a variety of industries including insurance, SaaS, finance, and CPG – all while maintaining a thriving independent consulting practice. Prior to joining Franchise FastLane, she worked with multiple startup companies and entrepreneurial clients, helping them scale operations, determine optimal go-to-market strategies, and set measurable KPIs.

“I’m very excited to join the team at Franchise FastLane, an organization that has earned a well-deserved reputation as the undisputed industry leader among franchise sales organizations,” stated Shadley. “I hope to bring a dynamic mindset and out-of-the-box thinking to an organization that’s already established a highly successful and efficient marketing operation. Each of the high-performing brands in Franchise FastLane’s portfolio deserve nothing less, and we hope to elevate their profiles even further as we look to drive growth at both the unit and multi-unit level.”

Shadley earned a Bachelor of Science in International Business from the University of Nebraska at Lincoln and also completed Executive MBA coursework at Northwestern University.

About Franchise FastLane

Franchise FastLane provides outsourced franchise development services to emerging franchisors. It manages the entire franchisee sales lifecycle from initial lead generation to prospect qualification through to deal closure. FastLane works with franchisors to perfect their discovery process, bring qualified franchisee leads and drive explosive growth. The company leverages a rigorous diligence and onboarding process, industry-leading technology platform, and exceptional sales executives to drive successful franchise development for its franchisor clients, nine of which have been acquired by private equity groups. Franchise FastLane was founded in 2017 in Omaha, NE by Ryan Zink and Carey Gille, making 2024 the company’s seventh anniversary. To date, Franchise FastLane has helped award franchises in over 7,600 territories, helping to change more than 3,000 lives for the better through franchise ownership. For more information, please visit www.franchisefastlane.com.

Media Contact

Jeff Cheatham, Creative Content, LLC, 1 9729616171, jeff@creativecontent-llc.com, www.creativecontent-llc.com

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Technology

Gate 39 Unveils New Brand Identity to Reflect Expanded Service Offerings

Published

41 mins ago

October 9, 2024

Gate 39 Media has rebranded as Gate 39 and has introduced a refreshed logo. The name change highlights the company’s broader capabilities, including technology solutions, cloud services, CRM implementations, and marketing services, moving beyond the media-oriented perception. The refreshed logo includes a modernized font and a geometrically refined red gate, symbolizing precision and progress. This rebrand represents a new chapter for Gate 39, aligning its identity with its expanded offerings and future growth.

CHICAGO, Oct. 9, 2024 /PRNewswire-PRWeb/ — Gate 39 Media has officially evolved into Gate 39, marking a significant shift in the company’s direction and growth. This transition is more than just a name change—it’s a reflection of the broader range of services and expertise that Gate 39 offers, and a symbol of its commitment to innovation and progress in the technology and marketing spaces.

“Today, as we unveil our new name and refreshed logo, we’re not just changing our brand—we’re signaling our evolution into a company that offers interconnected solutions empowering clients to market, sell, operate, and serve customers in transformative ways,” said Shane Stiles, CEO and President.

For more than 20 years, Gate 39 Media has been known for its marketing expertise. However, as the company has grown, so has its service offerings. Today, Gate 39 provides a comprehensive suite of services in the financial services and agriculture industries, including Technology Solutions, Cloud Services, CRM and HubSpot Solutions, and Marketing Services. The decision to drop “Media” from the name was a strategic move to ensure that the company is no longer perceived solely as a marketing or media firm.

“When I founded Gate 39 over two decades ago, ‘media’ was synonymous with digital innovation, which is why it was part of our name,” said Shane Stiles, CEO and President of Gate 39. “Today, as we unveil our new name and refreshed logo, we’re not just changing our brand—we’re signaling our evolution into a company that offers interconnected solutions empowering clients to market, sell, operate, and serve customers in transformative ways. This rebranding captures the essence of our growth and sets the stage for the exciting advancements ahead.”

In addition to the name change, Gate 39 has also unveiled a refreshed logo. The new design maintains the signature red gate, a symbol of the company’s stability and progress, but with a few modern tweaks. The font has been updated to reflect a forward-thinking approach, and the gate itself has been geometrically refined to represent precision and strength.

“The overriding principle for the logo evolution was balance. While the name adjustment might seem minor, it better represents what we provide at Gate 39,” said Nick Landsberger, lead designer behind the new logo. “Therefore, with the logo adjustments, we needed to make subtle but deliberate changes to the logo to maintain that balance while still offering enough of a fresh take.”

The rebranding marks the beginning of an exciting new chapter for Gate 39 as the company continues to evolve. With a renewed focus on its core services, Gate 39 is poised to further strengthen its position as a leader in technology, cloud services, and marketing solutions.

To learn more about Gate 39 at https://www.gate39.com/ and follow us on LinkedIn.

About Gate 39
Gate 39 is a full-service marketing agency and technology consulting firm specializing in comprehensive solutions for the financial, agricultural, and professional services industries since 2001. Based in downtown Chicago, Gate 39 partners with exchanges, financial advisors, brokerage firms, hedging consultancies, agribusinesses, various funds, FinTech companies, and emerging managers and advisors. As a HubSpot Platinum Solutions Partner, Gate 39 delivers tailored marketing and technology strategies to drive growth and success for its clients.

Media Contact

Gate 39, Gate 39, 312-715-1475, marketing@gate39media.com, www.gate39.com

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Technology

AVVA Mobility Opens Series A Round and Pilots with OEMs and Mobility providers

Published

41 mins ago

October 9, 2024

New Leadership from SaaS and Subscription Space to Drive Innovation in the Automotive Industry

DALLAS, Oct. 9, 2024 /PRNewswire/ — AVVA Mobility, a Dallas-based technology company bringing all-inclusive mobility subscriptions to everyday Americans, today announced the formal opening of its Series A round after successfully completing an initial pilot market launch in the Dallas-Fort Worth metroplex.

AVVA Mobility’s initial seed funding fueled the development of Drive AVVA where this proof-of-concept mobility subscription offering combines a new vehicle with bundled services such as insurance, extended warranty, and ongoing vehicle maintenance. The success of this pilot informed AVVA Mobility’s comprehensive platform, offering enterprise clients tools for efficient program management – from its innovative applicant origination and underwriting processes to fleet management and telematics systems creating a one-of-a-kind consumer experience. This modular, white-label solution enables manufacturers and mobility providers to quickly launch subscription services, expanding their customer base without overhauling existing infrastructure.

Following the successful debut at MOVE America, AVVA Mobility is now in active conversations with several OEMs and mobility providers, exploring potential partnerships and pilot programs.

The leadership team, comprised of Matt Murphy, newly appointed President, previously the COO at Drive AVVA, and Beth Wilson, Chief Product Officer, also previously CPO at Drive AVVA, brings a fresh perspective to the automotive industry, combining deep SaaS and subscription expertise with automotive know-how. With over 25 years of experience in enterprise software and technology consulting, including projects for Fortune 50 clients, the team is uniquely positioned to drive innovation in this space.

“Our platform is a game-changer rapidly gaining recognition as a disruptive force in the automotive industry,” said Matt Murphy, President of AVVA Mobility. “We’ve proven that the unit metrics for subscription-based vehicle access can be profitable while meeting the evolving needs of consumers. We’re seeing strong interest from manufacturers and mobility providers eager to tap into this market quickly and efficiently.”

The Series A funding will be used to scale the technology and deploy it with OEM and mobility providers, further solidifying AVVA Mobility’s position as a leader in the automotive subscription space.

“The automotive industry has shown a clear appetite for innovation,” stated Beth Wilson, CPO of AVVA Mobility. “Drawing from my 25+ years of experience in Product Engineering and User Experience, including a decade at Match.com, we’ve created a platform that allows OEMs and mobility providers to offer flexible, subscription-based services without overhauling their existing infrastructure. The positive response we’ve received demonstrates the industry’s eagerness to expand their customer base and build lasting relationships in an increasingly dynamic market.”

“The enthusiastic reception at MOVE America and the subsequent discussions with industry leaders have validated our approach,” added Murphy. “We’re excited to be at the forefront of this transformation, working closely with OEMs and mobility providers, and powered in part by Deloitte to reshape the future of vehicle access.”

For more information about AVVA Mobility and its transformative platform, visit www.avvamobility.com.

About AVVA Mobility:
AVVA Mobility is a technology company bringing all-inclusive mobility subscriptions to everyday Americans. Our innovative platform provides a turnkey solution for manufacturers to offer flexible, subscription-based vehicle access to a broad range of consumers, including those underserved by traditional financing models. By bridging the gap between manufacturers and everyday Americans, AVVA Mobility is driving the future of automotive access, fostering economic growth, and strengthening communities nationwide. AVVA Mobility was founded in 2024, and AVVA Inc. in 2020, headquartered in Dallas, Texas. AVVA Mobility is committed to making reliable, affordable, and debt-free mobility a reality for all Americans. For more information, visit www.avvamobility.com.

Contact:
press@avvamobility.com

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Technology

TuMeke Ergonomics Releases eBook, AI-Driven Ergonomics: The Future of Workplace Safety, to Commemorate National Ergonomics Month

Published

41 mins ago

October 9, 2024

Guide aims to educate safety professionals about myriad ergonomics issues

SAN FRANCISCO, Oct. 9, 2024 /PRNewswire-PRWeb/ — TuMeke, a pioneer in using AI and computer vision for ergonomic assessments that reduce workplace injuries, today announced that it has released AI-Driven Ergonomics: The Future of Workplace Safety, a resource for safety professionals. The release comes in conjunction with National Ergonomics Month, a Human Factors and Ergonomics Society initiative that aims to “promote the science, application and profession of” human factors and ergonomics.

The goal of AI-Driven Ergonomics: The Future of Workplace Safety is to provide safety professionals with insights that will help them evaluate their own workplace ergonomic risk factors and take appropriate steps to protect their workforce.

The eBook, which addresses how modern ergonomic software can reduce injuries in the workplace, complements the educational resources TuMeke provides to safety professionals about today’s ergonomic challenges; and how AI-driven software can help reduce workplace injuries and boost employee productivity.

One of the most common and costly workplace injuries, musculoskeletal disorders (MSDs) affect millions of workers annually, and according to OSHA, account for nearly 40% of all non-fatal injuries. The Ergonomics Center at NC State University says that “the direct costs of MSDs are $20 billion a year.”

When left unaddressed, ergonomic injuries can lead to a multitude of problems, including

chronic pain; increased absenteeism and turnover; decreased productivity; and rising costs.

The eBook focuses on a variety of ergonomics-related subject matter, including a foundational understanding of workplace ergonomics and the challenges that exist today.

Zach Noland, TuMeke co-founder said that the resource is a “must-read for safety professionals considering new ways to reduce workplace injuries. They’ll learn from real-world examples that demonstrate the effectiveness of AI-driven ergonomic programs.”

“We believe that it’s critical for safety professionals to understand the challenges and impact of workplace ergonomics risks. The goal of issuing AI-Driven Ergonomics: The Future of Workplace Safety is to provide them the insights they need to evaluate their own workplace ergonomic risk factors and take the appropriate steps to protect their workforce,” Noland added.

Download AI-Driven Ergonomics: The Future of Workplace Safety here. For additional information about TuMeke, please visit https://www.tumeke.io/.

About TuMeke: TuMeke Ergonomics is an AI-powered ergonomic assessment platform revolutionizing how organizations identify and mitigate workplace injury risks. By leveraging advanced AI, TuMeke delivers comprehensive ergonomic assessments that proactively prevent injuries, fostering safer and more productive work environments. The platform uses computer vision to analyze video footage and identify ergonomic risks such as poor posture, repetitive strain and inefficient workstation setups. TuMeke then offers actionable insights and personalized recommendations for ergonomic improvements, allowing organizations to address issues before they lead to injuries or decreased performance. For additional information, visit https://www.tumeke.io/.

Media Contact

Lauren Schiffman, TuMeke, 1 415-684-8080, lauren@pressfriendly.com, https://www.tumeke.io/

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SOURCE TuMeke