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CHEMISTRY WINS TWO ARF DAVID OGILVY AWARDS FOR CREATIVE CAMPAIGN WITH CG INSURANCE

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Agency Earns Honors for Developing Brand Character, ‘Aunt Angie’

ATLANTA, Oct. 9, 2024 /PRNewswire/ — Independent full-service advertising agency Chemistry was recognized at the 2024 Advertising Research Foundation (ARF) David Ogilvy Awards with two Gold honors. The agency received top distinctions in the Financial Services & Insurance and Best New or Emerging Brand categories for its work with CG Insurance (Coralisle Group Ltd), a leading regional insurance provider in the British Caribbean that has been around for over 60 years. The ARF David Ogilvy Awards honor research- and insights-driven advertising and pay tribute to the late founder of the Ogilvy agency, who is often regarded as the “father of advertising.” The awards celebrate his belief in the importance of research behind the creative.

Chemistry introduced ‘Aunt Angie,’ the first brand character in the Caribbean space, in March of 2023 with the aim of making CG Insurance a household name. Positioned as the “cool aunt,” ‘Aunt Angie’ uses her crazy life stories to demonstrate that while life can be complicated, CG Insurance makes coverage simple. For Chemistry, it was crucial to tap into a narrative during the creative process that resonated culturally with consumers across the 21 countries and jurisdictions in the Caribbean and beyond.

Extensive thought and research went into the development of ‘Aunt Angie,’ including an in-depth island life study that provided valuable consumer insights and helped shape the creative concept and the character herself. Chemistry was able to tap into cultural insights across island nations to create a character that would resonate fully with the help of Sympler, which was able to recruit local respondents on social media across five countries, and Remesh, an AI-powered insights platform.

‘Aunt Angie’ received impressive results, including a 319% average increase in advertising recall across core markets, a 62% average increase in consideration across core markets, and a 50% average increase in purchase intent across core markets.

“I’m proud to be part of such a talented, collaborative team, including our brilliant partners at Chemistry and the dedicated individuals on the CG marketing team, whose combined efforts enabled a brand ready to embrace bold, strategic moves and insights-driven creativity to achieve this kind of success,” said Christina Sgobba, Senior Marketing Manager at CG.

“Chemistry prides itself on ‘blowing up boring’ for its clients and getting to the crux of what will take a brand to the next level,” said Talley Hultgren, EVP, Chief Insight Officer at Chemistry. “The agency is extremely proud of the ‘Aunt Angie’ brand character for CG Insurance and is humbled by the ARF David Ogilvy honors for the work. We are grateful to the team who helped make this campaign and to the amazing leaders at CG Insurance for their partnership.”

MEDIA CONTACT: Caitlin Burke: caitlin@kempnercommunications.com 203-733-4085

About Chemistry: Chemistry (www.Chemistryagency.com) builds cultural brands with creative ideas that can’t be ignored. The independent agency offers fully integrated advertising and marketing services for clients like Five Guys, Netflix, the NBA, and GoTo Foods. The shop was named an Ad Age A-List Agency, a finalist for Campaign US’ Independent Agency of the Year, and Adweek’s Midsize Agency of the Year.

View original content to download multimedia:https://www.prnewswire.com/news-releases/chemistry-wins-two-arf-david-ogilvy-awards-for-creative-campaign-with-cg-insurance-302271727.html

SOURCE Chemistry

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TVCMALL Leads Wholesale Innovation for Simplified Online Retail Business Success at CES 2025

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LAS VEGAS, Jan. 11, 2025 /PRNewswire/ — CES 2025, one of the largest tech events globally, concluded with over 4,000 exhibitors showcasing breakthroughs in AI, digital health, and mobility. TVCMALL, a leading one-stop B2B wholesaler, made its second consecutive appearance at the event, delivering comprehensive solutions and introducing a new brand, LEMONDA. With a focus on eco-friendly products and AI-driven accessories, TVCMALL is redefining the wholesale experience for global entrepreneurs.

Revolutionizing Wholesale with AI and Sustainability
TVCMALL is a one-stop platform offering over 1 million SKUs, including mobile accessories, smart tech, and consumer electronics. At CES 2025, the company presented a range of cutting-edge products, from biodegradable phone cases to AI-driven gadgets like Meta Quest 3 headbands, wireless chargers, power banks, and gaming accessories. As part of its innovative approach, TVCMALL launched LEMONDA, a lifestyle brand focused on sustainability. Featuring lightweight, corrosion-resistant resin smartwatch straps and eco-friendly packaging, LEMONDA aligns with the growing demand for green solutions in tech, further cementing TVCMALL’s commitment to a sustainable future.

Comprehensive Solutions for Retailers
TVCMALL simplifies sourcing with an extensive catalog and AI-powered ordering systems, allowing businesses to streamline purchasing and make data-driven decisions. With no minimum order quantity (MOQ) on most products and a flexible dropshipping service, TVCMALL supports businesses with customized solutions tailored to their needs. Whether through personalized packaging or exclusive designs, TVCMALL helps entrepreneurs enhance their brand visibility and stay competitive. The platform also integrates with Amazon and custom APIs for a seamless experience.

Commitment to Quality and Global Growth
TVCMALL is dedicated to helping entrepreneurs succeed in both established and emerging markets. By offering competitive prices, fast delivery, and in-depth market insights, TVCMALL empowers businesses to expand into regions like Europe, Southeast Asia, and Brazil. The company works with trusted partners like Dux Ducis, CaseMe, and Nillkin, ensuring the reliability and quality of its offerings. Additionally, TVCMALL provides value-added services like product photography, factory inspections, and certifications (CE, RoHS), assisting clients with smooth market entry.

“At TVCMALL, our vision is to build a more generous and thriving world,” said Leo Chen, Founder and Chairman of TVCMALL. “CES 2025 is not just an exhibition for us; it’s an opportunity to collaborate, innovate, and inspire a new era of retail and technology.”

For more information, please visit www.tvcmall.com or contact sales@tvcmall.com.

Photo – https://mma.prnewswire.com/media/2593486/TVCMALL_booth_layout_at_CES_2025.jpg

View original content:https://www.prnewswire.co.uk/news-releases/tvcmall-leads-wholesale-innovation-for-simplified-online-retail-business-success-at-ces-2025-302345615.html

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The green power trading electricity volume in Turfan has surged significantly in 2024

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TURFAN, China, Jan. 11, 2025 /PRNewswire/ — On January 9, 2024, data released by Xinjiang Power Trading Centre Co., Ltd. indicated that the green power trading electricity volume in the Turfan region reached 0.97 billion kWh, representing a remarkable year-on-year increase of up to 14 times. This substantial growth underscores the region’s successful transition towards green energy.

State Grid Turfan Power Supply Company has taken proactive measures to expedite the development of the green power market. The company has facilitated the government’s introduction of a renewable energy consumption action plan, specifying new energy consumption ratios for key energy-consuming entities and establishing a market mechanism with a high proportion of new energy. These efforts have effectively promoted the “new energy participation in all trading varieties of the 24-hour curve” trading model and ensured continuous market opening on working days, thereby better accommodating the fluctuating characteristics of new energy output.

Furthermore, State Grid Turfan Power Supply Company established a green power certificate service station in Gaochang District, providing customers with convenient green power trading services and fostering a green consumption atmosphere throughout society. During the Autonomous Region Tourism Development Conference and the Turfan Grape Festival, the company achieved 100% green power supply and assisted three export-oriented enterprises in achieving low-carbon transformation, thereby enhancing the international influence of their brands.

Looking ahead, State Grid Turfan Power Supply Company will continue to implement measures to expand its “Power Supply + Energy Efficiency Bill” service, guiding society towards more efficient, economical, and environmentally friendly electricity usage, and contributing to the clean and low-carbon transformation of local energy resources.

View original content:https://www.prnewswire.com/apac/news-releases/the-green-power-trading-electricity-volume-in-turfan-has-surged-significantly-in-2024-302348525.html

SOURCE State Grid Turfan Power Supply Company

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Equipboard Unveils Sleek Redesign to Enhance Music Gear Discovery for Musicians Worldwide

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Redesign Introduces Modern Features, Streamlined Navigation, and Richer Content to Inspire and Support Music Makers Globally

AUSTIN, Texas, Jan. 11, 2025 /PRNewswire-PRWeb/ — Equipboard, the leading online community for musicians and gear enthusiasts, announces the launch of its newly redesigned website. With a modern look, streamlined navigation, and powerful new features, the redesign sets a new standard for connecting artists, producers, and hobbyists with the tools they need to create music.

Since its inception in 2013, Equipboard has grown into the world’s largest database of music gear used by professionals and amateurs alike. The redesign reflects the platform’s commitment to fostering creativity, offering transparent information, and making gear discovery and purchasing easier and more enjoyable for its global user base.

What’s New?

Equipboard’s redesign is more than just a fresh coat of paint. It introduces a host of improvements aimed at elevating the way users explore, share, and connect over their favorite gear:

    Modernized Design: A sleek, responsive layout ensures a seamless experience across all devices, with improved readability and accessibility.    Enhanced Navigation: Faster, more intuitive browsing helps users discover gear, artists, and inspiration effortlessly. Whether searching for a guitarist’s pedalboard or a producer’s go-to synth, the information is now at their fingertips.    Richer Content: Equipboard now features in-depth guides, expert-curated collections, and a revamped artist gear section to inspire and inform users at all levels of their musical journey.    Personalized Experience: Registered users can now enjoy a more tailored interface, saving their favorite gear and creating wishlists for their next creative adventure.    Price Comparisons Across Leading Retailers: Equipboard helps musicians make informed decisions by comparing prices on music gear from top retailers, ensuring they get the best value for their investment.    Community-Focused Features: New tools make it easier for users to contribute to Equipboard’s ever-growing database, ensuring the platform remains the most trusted source for music gear information.

“Equipboard has always been about empowering musicians by connecting them with the tools and insights they need,” said Michael Pierce, Co-Founder. “This redesign reflects our commitment to innovation and community, creating an experience that’s as inspiring as the gear our users discover. From in-depth artist insights to real-time price comparisons, we’re excited to see how these improvements help musicians worldwide make better gear choices and create amazing music.”

About Equipboard

Equipboard is the ultimate online resource for musicians and gear enthusiasts. With a mission to provide transparent, community-driven information about the gear used by artists and professionals, Equipboard has become a trusted destination for millions of music creators. The platform also simplifies the buying process with its innovative price comparison tool, helping users find the best deals from leading retailers. From electric guitars to studio monitors, Equipboard’s extensive database helps users make informed decisions about their music-making journey.

The redesigned Equipboard is now live at https://equipboard.com, offering a fresh look and enhanced tools to support music creators in exploring the gear behind their favorite artists’ sound.

Media Contact

Michael Pierce, Equipboard, 888-888-8888, contact@equipboard.com, https://equipboard.com/

View original content to download multimedia:https://www.prweb.com/releases/equipboard-unveils-sleek-redesign-to-enhance-music-gear-discovery-for-musicians-worldwide-302348502.html

SOURCE Equipboard

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