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Zefr + TikTok Pilot Video Exclusion Controls and Expand Brand Suitability Placement Availability

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Industry-leading brand safety partner expands measurement and video exclusion capabilities as TikTok introduces new brand ad placements

LOS ANGELES, Oct. 8, 2024 /PRNewswire/ — Zefr, a global leader in brand suitability and content measurement, today announced the expansion of its independent brand safety and suitability measurement capabilities to cover newly launched brand ad placements on TikTok, as well as support TikTok’s new Video Exclusion List product. This development comes as TikTok continues to expand third party transparency across Profile Feed, Following Feed, Search Feed, and TikTok Lite (in supported markets), in addition to the existing For You Feed placement.

Industry-leading brand safety partner Zefr expands measurement and video exclusion capabilities on TikTok

Announcing Video Exclusion List via Alpha
Since April of 2024, Zefr and TikTok have partnered with leading advertisers to pilot incremental video exclusions on top of TikTok’s best-in-class brand safety inventory filters. In this next phase of development, Zefr will work to expand the availability of TikTok’s new Video Exclusion List product to additional global enterprise clients. This new innovation allows brands the ability to choose TikTok’s best-in-class Inventory Filter, and further customize brand specific exclusions through Zefr’s AI-powered technology. 

Traditionally, brand safety tactics can be limiting to advertisers, forcing them to choose between a third-party pre-screen approach (which can limit scale), or a first party-only approach, which does not allow for brand-specific customization. This new innovation allows brands to maximize the scale and efficacy of TikTok’s Inventory Filter, while benefiting from customizable brand exclusions powered by Zefr. 

Brands benefit from customized, dynamic video exclusions, which are updated on a daily basis, allowing them to react and respond to current events, corporate crises, and localized trends that are unique to their businesses and often span beyond traditional risk categories.

The product alpha, which started in Q2 of 2024, has seen strong results, with brands directly able to take action on content that was unsuitable for their unique brand guidelines, while maintaining 99%+ brand safety ratings.

The next phase of availability for TikTok’s Video Exclusion List product can be activated by reaching out to your Zefr representative to determine eligibility criteria, with wider adoption to be announced in early 2025.

“We are thrilled to extend our measurement and exclusion capabilities to TikTok,” said Rich Raddon, Co-Founder & Co-CEO of Zefr. “As the digital advertising ecosystem continues evolving, it’s critical that enterprise brands have access to independent third-party measurement and exclusion capabilities, ensuring their ads appear in suitable environments. Combined with TikTok’s native Inventory Filters, this expansion provides advertisers with the transparency and confidence they need to leverage TikTok’s growing variety of ad placements.”

Expanded Placement GA
Today, Zefr also announced expansion of its independent brand safety and suitability measurement capabilities to cover newly launched brand ad placements on TikTok. This development comes as TikTok introduces advertising opportunities on Profile Feed, Following Feed, Search Feed, and TikTok Lite (in supported markets), in addition to the existing For You Feed placement.

In initial testing, the results showcase strong safety and suitability ratings, providing confidence to brands for more holistic coverage when expanding to these placements across TikTok. Zefr’s enhanced measurement offerings will provide insights into brand safety and suitability across all TikTok newly launched brand ad placements in addition to the existing For You Feed placement.

This expansion reinforces Zefr’s commitment to supporting responsible marketing practices in the rapidly evolving digital landscape.

Zefr will also support the launch of TikTok’s newest suitability controls, Category Exclusion and Vertical Sensitivity, to these new placements. This collaboration aims to offer brands enhanced control and visibility over their ad placements across TikTok.

The new measurement capabilities for Profile, Search, and Following Feeds will be available globally in all TikTok brand auction markets, and Lite in supported markets, with full availability expected by late 2024. This includes new regions coming soon via TikTok Auction, including: Algeria, Azerbaijan, Bolivia, Bulgaria, Croatia, Cyprus, Estonia, Kenya, Latvia, Lithuania, Paraguay, Puerto Rico, Serbia, Slovakia, Slovenia, Sri Lanka.

For more information about Zefr’s expanded measurement and exclusion capabilities on TikTok, please visit https://zefr.com/atrium, or contact press@zefr.com.

About Zefr:

Zefr’s products put brands in control of their content adjacency on scaled platforms including YouTube, Meta and TikTok, based on brand and industry standard frameworks. Rather than rely on broad semantic tools like keywords, Zefr leverages a patented AI technology combining human cognition and review with machine learning models to offer brands and agencies more accurate and transparent targeting and measurement solutions on scaled platforms.

Zefr has also made investments in technology solutions for misinformation avoidance with their 2022 acquisition of Adverifai, an Israeli-based AI company that integrates misinformation into Zefr’s AI tech stack through global fact-checking organizations, providing training data to inform scalable misinformation identification and measurement.

To learn more about Zefr, please visit: http://www.zefr.com

For media inquiries, contact:
Hank Kim
hank@m8media.net 

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SOURCE Zefr

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StoneAge Named a 2025 Real Leaders® Top Impact Company Recognized for Producing Ownership Mindset and Purpose-Driven Leadership

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StoneAge, a global leader in industrial waterblast equipment, is proud to announce its inclusion in the Real Leaders® Top Impact Companies 2025 list, ranking 35th in the top 50 companies recognized. In addition to this prestigious award, StoneAge is also a finalist for the Top People award, which will be announced the first week in February. This recognition highlights the company’s dedication to fostering an ownership culture and driving positive change through its innovative Employee Stock Ownership Plan (ESOP).

DURANGO, Colo., Jan. 10, 2025 /PRNewswire-PRWeb/ — StoneAge, a global leader in industrial waterblast equipment, is proud to announce its inclusion in the Real Leaders® Top Impact Companies 2025 list, ranking 35th in the top 50 companies recognized. In addition to this prestigious award, StoneAge is also a finalist for the Top People award, which will be announced the first week in February. This recognition highlights the company’s dedication to fostering an ownership culture and driving positive change through its innovative Employee Stock Ownership Plan (ESOP).

“We are thrilled to be recognized as a 2025 Top Impact Company by Real Leaders®,” said Kerry Siggins, President and CEO of StoneAge. “Our ongoing focus on building an ownership culture and creating a workplace where everyone thrives is a significant driver in our achievement of this award.”

The Real Leaders® Impact Awards celebrate companies committed to putting a dynamic spin on capitalism to solve the world’s greatest challenges. StoneAge’s commitment to building a better, more sustainable future is rooted in its unique ownership model and core values of teamwork, self-leadership, and delivering on the StoneAge Assurance Promise.

“We are thrilled to be recognized as a 2025 Top Impact Company by Real Leaders®,” said Kerry Siggins, President and CEO of StoneAge. “Our ongoing focus on building an ownership culture and creating a workplace where everyone thrives is a significant driver in our achievement of this award. We are proud to be an employee-owned company where everyone shares in the success of the company. Our “Own It” culture and employee ownership plan are changing peoples’ lives.”

As a 100% employee-owned company, StoneAge continues to set the standard in its industry, proving that purpose-driven leadership and economic success go hand in hand. This recognition by Real Leaders® reinforces StoneAge’s commitment to making a lasting, positive impact on its employees, customers, and the world at large.

About StoneAge

StoneAge, based in Durango, CO, is a leading manufacturer of industrial waterblast equipment. The company is 100% employee-owned, fostering an “Own It” culture that empowers its team to excel personally and professionally.

About Real Leaders®

Real Leaders® is the premier platform for purpose-driven leaders dedicated to creating a better world. Its annual Top Impact Companies list recognizes businesses leading the way in positive global impact.

Media Contact
Brittany Harris, StoneAge Inc, 1 9702592869, brittany.harris@stoneagetools.com, www.stoneagetools.com

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SOURCE StoneAge Inc

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Cognizant CEO Ravi Kumar S Honored with Prestigious Pravasi Bharatiya Samman Award

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BHUBANESWAR, India, Jan. 10, 2025 /PRNewswire/ — Ravi Kumar S, CEO of Cognizant, a leading global technology company, has been honored with the prestigious Pravasi Bharatiya Samman Award, the highest accolade awarded by the Government of India for overseas Indians. The honor was conferred by Smt. Droupadi Murmu, President of India at the Pravasi Bharatiya Divas Convention in Bhubaneswar, Odisha. The award acknowledges the outstanding contributions of the Indian diaspora for creating a better understanding of India abroad, supporting India’s causes and working for the welfare of the Indian community.

“I am deeply honored to receive the Pravasi Bharatiya Samman Award,” said Ravi Kumar S, CEO, Cognizant. “This recognition is a reflection of Cognizant’s steadfast commitment to India’s growth story. With nearly 70% of our 340,000-strong global workforce based in India, we are focused on advancing AI-first capabilities, driving innovation, and reinforcing India’s position as a global leader in digital talent.”

Ravi began his distinguished career as a nuclear scientist at the Bhabha Atomic Research Center of India. His dedication to empowering both current and future talent for the jobs of tomorrow through comprehensive skilling has been a cornerstone of his career. He is also a strong advocate for social and economic mobility, championing programs that elevate education, upskilling, and the empowerment of women, especially through public-private partnerships.

Under Ravi’s leadership, Cognizant launched the groundbreaking Synapse initiative in 2024, aiming to train one million people globally in emerging technologies by 2026, with a special emphasis on AI and a focus on India. The initiative has already reached over 275,000 individuals. Synapse builds on Cognizant’s longstanding commitment to economic mobility, supported by over $70 million in philanthropic funds through 117 grants to 77 organizations globally.

For the past three decades, Cognizant has been integral to India’s growth story and is the second-largest multinational employer in the Indian technology sector. Additionally, the company, through its Foundation in India and employee-volunteering program – Cognizant Outreach, has been dedicated to uplifting underserved communities and improving everyday lives.

Ravi was named CEO of Cognizant in January 2023 and joined the board of directors for the US-India Strategic Partnership Forum in 2024. He is a member of the board of directors of TransUnion. He is also on the board of governors of New York Academy of Sciences and the board of directors for the U.S. Chamber of Commerce. His full biography can be viewed here.

For the last 30 years, Cognizant has helped companies modernize technology, reimagine processes and transform experiences so they stay ahead in an ever-changing world. By leveraging cutting-edge digital technologies like AI, cloud, and process automation, Cognizant delivers industry-specific solutions through the expertise of its global workforce, helping clients engineer intuition into their businesses. With headquarters in the US, Cognizant footprint extends from India to Europe, North America, South America and the Middle East. In India, the company has a strong presence in Bengaluru, Bhubaneswar, Chennai, Coimbatore, Delhi-NCR, Hyderabad, Indore, Kochi, Kolkata, Mangaluru, Mumbai, and Pune.

About Cognizant 
Cognizant (Nasdaq: CTSH) engineers modern businesses. We help our clients modernize technology, reimagine processes, and transform experiences to stay ahead in our fast-changing world. Together, we’re improving everyday life. See how at www.cognizant.com or @cognizant.

For more information, contact:

U.S.

Name Bill Abelson

Email william.abelson@cognizant.com

Europe / APAC

Name Christina Schneider

Email christina.schneider@cognizant.com

India

Name Rashmi Vasisht

Email rashmi.vasisht@cognizant.com

 

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SOURCE Cognizant Technology Solutions Corporation

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“Transform IT. Transform Everything:” Info-Tech LIVE 2025 Registration Opens for June 2025 IT Conference in Las Vegas

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Info-Tech Research Group has opened registration for its flagship event, Info-Tech LIVE 2025, taking place June 10–12 at The Bellagio, Las Vegas. The conference will bring together more than 3,000 IT leaders and experts to explore actionable strategies and insights under the theme “Transform IT. Transform Everything.”

TORONTO, Jan. 10, 2025 /PRNewswire/ – Info-Tech Research Group, a global leader in IT research and advisory, has announced that registration is now open for Info-Tech LIVE 2025, the premier event for IT leaders, set to take place June 10–12 at The Bellagio in Las Vegas. With this year’s theme, “Transform IT. Transform Everything.”, the conference is set to deliver actionable insights, hands-on sessions, and unparalleled networking opportunities designed to equip attendees with the tools and strategies to navigate today’s rapidly evolving IT landscape.

Building on the massive success of last year’s event, Info-Tech LIVE will bring together over 3,000 IT executives, offering a platform for learning, collaboration, and inspiration. Attendees can look forward to 50+ keynote sessions, 60+ industry roundtables and panels, 60+ breakout and workshop sessions, and more than 700 opportunities for one-on-one analyst discussions. LIVE 2025 also provides extensive opportunities for peer-to-peer networking, fostering meaningful connections and collaborative discussions within the IT space.

“LIVE 2025 is designed to empower IT leaders to drive meaningful change within their organizations by equipping them with actionable strategies to tackle today’s challenges and seize tomorrow’s opportunities,” says Info-Tech Research Group’s Chief Research Officer, Gord Harrison. “While our theme for LIVE 2025 is ‘Transform IT. Transform Everything.,’ we are also emphasizing our subtheme, ‘Research for Everyone.’ This approach highlights the importance of empowering entire teams, not just individual leaders. True IT transformation happens when CIOs invest in upskilling their teams, fostering collaboration, and enabling everyone to contribute to innovation that reshapes organizations as a whole.”

Info-Tech LIVE 2025 Preliminary Agenda Highlights

LIVE 2025 will feature sessions tailored to IT leaders that focus on pressing topics and address real-world challenges, ensuring attendees leave equipped with solutions that translate theory into action. Some of the main sessions will highlight:

Emerging Technology Trends: An exploration of advancements shaping the IT landscape, with a focus on their implications for organizational strategy and innovation.AI and Analytics Strategies: Practical insights into implementing AI solutions and leveraging analytics to improve decision-making and drive business innovation.Cybersecurity Challenges and Resilience: Frameworks and approaches for managing risk and enhancing resilience in an increasingly complex cybersecurity environment.Leadership Development and Talent Strategies: Strategies for building and sustaining high-performing IT teams while addressing workforce challenges and future talent needs.Operational Efficiency and IT Transformation: Guidance on optimizing IT processes to align with broader organizational goals and achieve operational excellence.

What Info-Tech LIVE 2025 Offers the IT Industry

Expert-Led Keynotes and Panels: Sessions led by industry experts and thought leaders, offering insights into critical trends and strategies shaping the future of IT.Hands-On Workshops: Interactive sessions designed to equip participants with practical strategies and tools to address organizational challenges effectively.Peer Networking: Opportunities to connect with IT professionals and executives from a wide range of industries, fostering collaboration and knowledge sharing.One-on-One Analyst Discussions: Personalized sessions with Info-Tech’s renowned analysts, providing tailored guidance and actionable insights to support strategic initiatives.

Media Pass Applications

Media professionals, including journalists, podcasters, and influencers, are invited to attend Info-Tech LIVE 2025 to gain exclusive access to research, content, and interviews with industry leaders. For those unable to attend in person, Info-Tech offers a digital pass option, providing access to live-streamed keynotes, select sessions, and exclusive virtual interviews with speakers and analysts.

Media professionals looking to apply for in-person or digital passes can contact pr@infotech.com to secure their spot and cover the latest advancements in IT directly from the event or remotely.

Exhibitor Opportunities

Exhibitors are also invited to be part of Info-Tech LIVE and showcase their products and services to a highly engaged audience of IT decision-makers. For more information about becoming an Info-Tech LIVE exhibitor, please contact events@infotech.com.

Further details on keynote speakers and agenda will be announced in the coming weeks and months. Follow Info-Tech Research Group on LinkedIn and X for updates.

About Info-Tech Research Group

Info-Tech Research Group is one of the world’s leading research and advisory firms, proudly serving over 30,000 IT and HR professionals. The company produces unbiased, highly relevant research and provides advisory services to help leaders make strategic, timely, and well-informed decisions. For nearly 30 years, Info-Tech has partnered closely with teams to provide them with everything they need, from actionable tools to analyst guidance, ensuring they deliver measurable results for their organizations.

To learn more about Info-Tech’s divisions, visit McLean & Company for HR research and advisory services and SoftwareReviews for software-buying insights. 

Media professionals can register for unrestricted access to research across IT, HR, and software and hundreds of industry analysts through the firm’s Media Insiders program. To gain access, contact pr@infotech.com.

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SOURCE Info-Tech Research Group

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