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Zefr + TikTok Pilot Video Exclusion Controls and Expand Brand Suitability Placement Availability

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Industry-leading brand safety partner expands measurement and video exclusion capabilities as TikTok introduces new brand ad placements

LOS ANGELES, Oct. 8, 2024 /PRNewswire/ — Zefr, a global leader in brand suitability and content measurement, today announced the expansion of its independent brand safety and suitability measurement capabilities to cover newly launched brand ad placements on TikTok, as well as support TikTok’s new Video Exclusion List product. This development comes as TikTok continues to expand third party transparency across Profile Feed, Following Feed, Search Feed, and TikTok Lite (in supported markets), in addition to the existing For You Feed placement.

Industry-leading brand safety partner Zefr expands measurement and video exclusion capabilities on TikTok

Announcing Video Exclusion List via Alpha
Since April of 2024, Zefr and TikTok have partnered with leading advertisers to pilot incremental video exclusions on top of TikTok’s best-in-class brand safety inventory filters. In this next phase of development, Zefr will work to expand the availability of TikTok’s new Video Exclusion List product to additional global enterprise clients. This new innovation allows brands the ability to choose TikTok’s best-in-class Inventory Filter, and further customize brand specific exclusions through Zefr’s AI-powered technology. 

Traditionally, brand safety tactics can be limiting to advertisers, forcing them to choose between a third-party pre-screen approach (which can limit scale), or a first party-only approach, which does not allow for brand-specific customization. This new innovation allows brands to maximize the scale and efficacy of TikTok’s Inventory Filter, while benefiting from customizable brand exclusions powered by Zefr. 

Brands benefit from customized, dynamic video exclusions, which are updated on a daily basis, allowing them to react and respond to current events, corporate crises, and localized trends that are unique to their businesses and often span beyond traditional risk categories.

The product alpha, which started in Q2 of 2024, has seen strong results, with brands directly able to take action on content that was unsuitable for their unique brand guidelines, while maintaining 99%+ brand safety ratings.

The next phase of availability for TikTok’s Video Exclusion List product can be activated by reaching out to your Zefr representative to determine eligibility criteria, with wider adoption to be announced in early 2025.

“We are thrilled to extend our measurement and exclusion capabilities to TikTok,” said Rich Raddon, Co-Founder & Co-CEO of Zefr. “As the digital advertising ecosystem continues evolving, it’s critical that enterprise brands have access to independent third-party measurement and exclusion capabilities, ensuring their ads appear in suitable environments. Combined with TikTok’s native Inventory Filters, this expansion provides advertisers with the transparency and confidence they need to leverage TikTok’s growing variety of ad placements.”

Expanded Placement GA
Today, Zefr also announced expansion of its independent brand safety and suitability measurement capabilities to cover newly launched brand ad placements on TikTok. This development comes as TikTok introduces advertising opportunities on Profile Feed, Following Feed, Search Feed, and TikTok Lite (in supported markets), in addition to the existing For You Feed placement.

In initial testing, the results showcase strong safety and suitability ratings, providing confidence to brands for more holistic coverage when expanding to these placements across TikTok. Zefr’s enhanced measurement offerings will provide insights into brand safety and suitability across all TikTok newly launched brand ad placements in addition to the existing For You Feed placement.

This expansion reinforces Zefr’s commitment to supporting responsible marketing practices in the rapidly evolving digital landscape.

Zefr will also support the launch of TikTok’s newest suitability controls, Category Exclusion and Vertical Sensitivity, to these new placements. This collaboration aims to offer brands enhanced control and visibility over their ad placements across TikTok.

The new measurement capabilities for Profile, Search, and Following Feeds will be available globally in all TikTok brand auction markets, and Lite in supported markets, with full availability expected by late 2024. This includes new regions coming soon via TikTok Auction, including: Algeria, Azerbaijan, Bolivia, Bulgaria, Croatia, Cyprus, Estonia, Kenya, Latvia, Lithuania, Paraguay, Puerto Rico, Serbia, Slovakia, Slovenia, Sri Lanka.

For more information about Zefr’s expanded measurement and exclusion capabilities on TikTok, please visit https://zefr.com/atrium, or contact press@zefr.com.

About Zefr:

Zefr’s products put brands in control of their content adjacency on scaled platforms including YouTube, Meta and TikTok, based on brand and industry standard frameworks. Rather than rely on broad semantic tools like keywords, Zefr leverages a patented AI technology combining human cognition and review with machine learning models to offer brands and agencies more accurate and transparent targeting and measurement solutions on scaled platforms.

Zefr has also made investments in technology solutions for misinformation avoidance with their 2022 acquisition of Adverifai, an Israeli-based AI company that integrates misinformation into Zefr’s AI tech stack through global fact-checking organizations, providing training data to inform scalable misinformation identification and measurement.

To learn more about Zefr, please visit: http://www.zefr.com

For media inquiries, contact:
Hank Kim
hank@m8media.net 

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SOURCE Zefr

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Motive Infrastructure Unveils New Brand Identity as Part of Motive Companies Rebrand

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CORONA, Calif., Oct. 8, 2024 /PRNewswire/ — Motive Infrastructure, a leader in full-service infrastructure solutions for the telecommunications industry, proudly announces its rebrand as part of the broader Motive Companies transformation. This rebrand includes a simplified name, a new logo that aligns with other Motive Companies, such as Motive Energy, and a refreshed website.

Bob Istwan, CEO of Motive Companies, shared his excitement, stating, “Motive Infrastructure plays a vital role in our diverse portfolio, and this rebrand brings all of our business units together under one cohesive identity. Simplifying our brand reflects the unity of our services and enhances how we deliver end-to-end solutions across the infrastructure industry.”

Chris Glade, Executive Vice President of Motive Infrastructure, emphasized the company’s expertise and self-performing capabilities. “From engineering and procurement to construction, we manage every phase of the process in-house. This rebrand not only refreshes our image but also reinforces our dedication to delivering high-quality infrastructure solutions with a self-perform model that ensures superior results for our clients.”

The new branding reflects Motive Infrastructure’s continued commitment to providing innovative and reliable infrastructure solutions while enhancing its digital presence for a more seamless customer experience. The refreshed website will offer insights into Motive Infrastructure’s core offerings and make it easier for customers to access tailored solutions for their unique needs.

Visit Motive Infrastructure’s website at motiveis.com to learn more about its comprehensive solutions and the impact Motive Infrastructure is making across the infrastructure industry.

About Motive Infrastructure:

Motive Infrastructure, a division of Motive Companies, is a full-service, self-performing EPC (Engineering/Procurement/Construction) provider for the wireless and wireline telecommunications industry. With expertise in site acquisition, engineering, project management, construction, and maintenance, Motive Infrastructure delivers end-to-end solutions to clients across the nation. For more information, visit www.motiveis.com.

View original content to download multimedia:https://www.prnewswire.com/news-releases/motive-infrastructure-unveils-new-brand-identity-as-part-of-motive-companies-rebrand-302269446.html

SOURCE Motive Infrastructure

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SalesMail to debut new AI features at SMASH, OPTECH industry conferences

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Enhanced performance, productivity, ease-of-use highlight benefits for users

DAPHNE, Ala., Oct. 8, 2024 /PRNewswire/ — SalesMail, the #1 personalized video platform in senior living and multifamily, recently added AI functionality to its mobile and desktop applications.

The flagship app of HeartLegacy LLC, SalesMail will demo its AI at the SMASH Conference in Las Vegas, October 14th – 16th, 2024 and the OPTECH Conference and Expo in National Harbor, MD, October 21st – 22nd, 2024.  

With the goal of improving user performance and delivering higher levels of productivity, SalesMail AI doubles-down on the app’s core strength: ease of use.

Through collaboration with its users to identify key needs, SalesMail’s AI functionality includes:

AI Intro Text: automatically generates compelling, personalized email intro text that encourages recipients to watch videos; designed to capture attention, drive more views, and save time. Users can edit text or toggle-off this feature.

AI Video Naming: automatically generates a name/label for each new video and all past videos; provides better organization, allowing users to easily locate and re-use their best videos. Users can edit video names as needed.

Multilanguage Translation: automatically recognizes the spoken language and generates all related content in the same language (captions, intro text, etc.); produces transcripts in seventy-five languages, allowing recipients to read transcripts in their language of choice.

HeartLegacy/SalesMail CEO and Co-founder Walt Armentrout says:

“Our goal with AI is to help SalesMail users save time and get better results. To learn how we could add value, we consulted with our partners about the overall SalesMail experience. With that feedback, we designed a few enhancements to reinforce the ease-of-use our customers prize as a primary benefit of the app.”

Trusted by senior living and multifamily professionals since 2019, SalesMail lets users send branded and personalized video messages from their smartphone, desktop, and CRM.

Users report they build trust more quickly, stand out from competitors, develop stronger relationships with target audiences, and get results faster. A nearly flawless App Store rating reflects the ease-of-use and tangible benefits SalesMail users experience daily.

SalesMail’s primary use-case is generating and converting tours, providing an average 5x return on investment. Operators using SalesMail report higher levels of occupancy and retention through personalized video communications with prospects and residents.

For more information:

Visit salesmail.comFollow on LinkedInRequest a demoVisit the HeartLegacy/SalesMail kiosk at SMASH 2024Visit booth 840 at the OPTECH Conference

About SalesMail
SalesMail is a SaaS-based smartphone and desktop application developed, marketed, and sold by HeartLegacy, LLC, a technology company specializing in video applications for businesses in senior care, multifamily housing, real estate, and other markets.

Users of the SalesMail app include sales leaders, centralized leasing and property managers, resident retention teams, and hiring directors. Popular use-cases include prospect outreach, tour confirmations, virtual tours, nurture messaging, resident communications, interview reminders, auto-responders, and much more. Learn more and request a demo at salesmail.com.

Contact: Reid Gilbert, reidg@heartlegacy.com

View original content:https://www.prnewswire.com/news-releases/salesmail-to-debut-new-ai-features-at-smash-optech-industry-conferences-302270126.html

SOURCE SalesMail by HeartLegacy

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Kiva AI Closes $7M Seed Round Led by CoinFund to Revolutionize Expert-Powered Data Solutions

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Empowering AI builders with a scalable, human expert-driven platform for complex data workflows

SAN FRANCISCO, Oct. 8, 2024 /PRNewswire/ — Kiva AI, a platform designed to deliver high quality and compliant data solutions at scale for the development of specialized AI applications in industries such as healthcare, finance, and law, has announced the close of a $7M seed round led by CoinFund. Additional investors include Protagonist, Hashkey, Peer VC, and notable entrepreneurs such as Bill Tai, Slava Rubin, Cyrus Massoumi, Brian Norgord, and Jack Herrick. This investment will support Kiva AI’s expansion of its global network of human experts and the continued development of advanced solutions for data annotation, preprocessing, and integration.

A New Era of Data Ripe for Discovery

As AI development increasingly pushes into complex, regulated fields, the need for high-quality, reliable data has already outpaced a sparse supply. Kiva AI’s platform integrates human expertise and advanced AI technologies to ensure that data labeling, preprocessing, and governance are handled with precision and efficiency. By simplifying complex data creation and management processes, Kiva AI empowers organizations to focus on innovation while ensuring that their AI models are supported by accurate and compliant data.

Practical Use Cases in AI

Kiva AI enhances AI performance by leveraging a global network of experts to label data sets within their domain-specific expertise. This is particularly critical in applications requiring specialized knowledge, such as medical diagnostics or legal document analysis. For instance, a rural health clinic developing an AI model to triage patient scans can rely on Kiva AI’s experts to accurately label cases, ensuring their model supports prioritizing the most urgent patients first. Similarly, a developer building a legal assistant to digest large volumes of court briefings and legislation by state will benefit from Kiva AI’s network, which matches the project with domain-specific experts who can guarantee high-quality, timely data labeling for optimizing model performance.

“Kiva AI is more than a data management platform — it’s about providing AI builders with the critical support they need to unlock new possibilities in their models,” said Ahmed Rashad, Founder & CEO of Kiva AI. “Our platform brings together global experts to manage and optimize data workflows, ensuring accuracy and compliance in even the most complex applications.”

Strategic Investment to Drive AI Innovation

“The improving, accelerating efficacy and usability of AI is undeniable, but we are still far from unlocking the technology’s potential at the frontiers of mathematics, physics, medicine and more,” said Evan Feng, Partner, CoinFund. “As the more easily-accessible sources of data for AI training and inference dry up, we believe that platforms like Kiva AI will become increasingly valuable to a growing list of businesses that are looking to compete effectively at the cutting edge.”

With this investment, Kiva AI will expand its global network of human experts and continue developing its platform to meet the growing demand for specialized data solutions in AI. Kiva AI is hiring engineers who are passionate about the intersection of AI and human life. To apply to work at Kiva AI, visit the Careers page.

About Kiva AI

Kiva AI is the comprehensive platform designed for high-quality, human-in-the-loop solutions for data collection, preprocessing, labeling, storage, and integration. By combining human expertise with the latest AI technologies, Kiva AI delivers scalable, reliable, and transparent data solutions that facilitate the development of the world’s most ambitious and specialized AI applications. For more information, visit www.kivaai.com, or follow us on LinkedIn and X.

About CoinFund

CoinFund is one of the world’s first cryptonative investment firms and a registered investment adviser founded in 2015. The firm champions the leaders of the new internet, powered by foresight as active investors to achieve extraordinary outcomes. CoinFund invests in seed, venture, and liquid opportunities within the blockchain sector with a focus on digital assets, decentralization technologies, and key enabling infrastructure. For more information, join us at www.coinfund.io, LinkedIn, X or keep the conversation going on our podcast.

View original content:https://www.prnewswire.com/news-releases/kiva-ai-closes-7m-seed-round-led-by-coinfund-to-revolutionize-expert-powered-data-solutions-302270128.html

SOURCE Kiva AI

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