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New report: Undisciplined MarTech impedes customer trust

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Harvard Business Review Analytic Services report sponsored by SAS explores MarTech challenges and growing interest in GenAI

CARY, N.C., Oct. 8, 2024 /PRNewswire/ — Marketing technology (MarTech) can help companies create personalized experiences, deliver clear and consistent messages, and tailor content to relevant customer needs. Yet barriers prevent these technologies from fostering customer trust, per a new report from Harvard Business Review Analytic Services, sponsored by data and AI leader SAS.

“Responsible marketing driven by the careful application of MarTech like GenAI delivers real benefits to brands.”

Download the report: Optimizing the Use of Marketing Technology to Build Customer Trust.

Harvard Business Review Analytic Services surveyed members of the Harvard Business Review audience who are involved in marketing decisions at their organization and familiar with their marketing department’s use of MarTech.

MarTech challenges
The survey found that 91% of respondents consider customer trust to be very important to their organization’s success. And 81% say MarTech has a significant or moderate impact on nurturing and fostering this trust.

Yet, per the report, most MarTech stacks are comprised of dozens of disparate solutions often deployed within siloed systems. And 38% of respondents cite difficulty integrating new technologies into their existing stack as a barrier preventing MarTech from having a positive impact on customer trust for their organization.

Respondents also cited data-related barriers preventing MarTech from having a positive impact on customer trust for their organization, including poor data quality (37%), silos of customer data (36%) and lack of real-time data access (29%).

Other factors that can pose a threat to customer trust, per the report, included inconsistent messaging across channels (31%), inadequate customer service (30%), and marketing messaging and content not aligned with customer needs (30%).

Growing interest in GenAI
Despite the challenges, MarTech offers powerful capabilities that can help nurture customer trust and loyalty. Per the report, marketers are particularly interested in generative AI (GenAI) and its potential to help identify relevant audience segments, create marketing plans and generate personalized content.

In fact, 74% of survey respondents agree that integrating GenAI can enhance their organization’s MarTech stack. And in the next year, 37% of respondents said that their organization intends to increase their expenditure on GenAI – more than any other MarTech solution.

Yet for all its hype, adoption of GenAI in marketing has been gradual. Only 13% of respondents have fully implemented GenAI for marketing purposes at their organization, while 45% are currently piloting or exploring GenAI for marketing purposes.

Among those organizations currently using GenAI for marketing purposes, 36% are using it for customer support needs via chatbots and virtual assistants; 30% are creating more user-friendly and intuitive online experiences; and 29% are incorporating advanced security measures to protect and secure customer data.

“Responsible marketing driven by the careful application of MarTech like GenAI delivers real benefits to brands. Through a more targeted, personalized approach, marketing campaigns can be more easily managed and produce better results. And by automating simple, repetitive tasks, GenAI frees marketers to focus on more complex and mission-critical tasks where they can apply their creativity, experience and skill,” said Lisa Loftis, Global Principal for Customer Intelligence at SAS.

GenAI and MarTech solutions, despite challenges, are helping more and more organizations act responsibly with customer data, while providing relevant information, timely offers and agile support. When customers trust a brand and see value in their interactions with it, they will more readily share personal data that powers a hyper-personalized – and hyper-effective – marketing approach.

Learn more about how organizations are using SAS MarTech solutions.

About SAS
SAS is a global leader in data and AI. With SAS software and industry-specific solutions, organizations transform data into trusted decisions. SAS gives you THE POWER TO KNOW®.

SAS and all other SAS Institute Inc. product or service names are registered trademarks or trademarks of SAS Institute Inc. in the USA and other countries. ® indicates USA registration. Other brand and product names are trademarks of their respective companies. Copyright © 2024 SAS Institute Inc. All rights reserved.

Editorial Contact:
Mike Nemecek
SAS
mike.nemecek@sas.com 
919-531-5140
sas.com/news

 

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SOURCE SAS

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StoneAge Named a 2025 Real Leaders® Top Impact Company Recognized for Producing Ownership Mindset and Purpose-Driven Leadership

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January 10, 2025

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StoneAge, a global leader in industrial waterblast equipment, is proud to announce its inclusion in the Real Leaders® Top Impact Companies 2025 list, ranking 35th in the top 50 companies recognized. In addition to this prestigious award, StoneAge is also a finalist for the Top People award, which will be announced the first week in February. This recognition highlights the company’s dedication to fostering an ownership culture and driving positive change through its innovative Employee Stock Ownership Plan (ESOP).

DURANGO, Colo., Jan. 10, 2025 /PRNewswire-PRWeb/ — StoneAge, a global leader in industrial waterblast equipment, is proud to announce its inclusion in the Real Leaders® Top Impact Companies 2025 list, ranking 35th in the top 50 companies recognized. In addition to this prestigious award, StoneAge is also a finalist for the Top People award, which will be announced the first week in February. This recognition highlights the company’s dedication to fostering an ownership culture and driving positive change through its innovative Employee Stock Ownership Plan (ESOP).

“We are thrilled to be recognized as a 2025 Top Impact Company by Real Leaders®,” said Kerry Siggins, President and CEO of StoneAge. “Our ongoing focus on building an ownership culture and creating a workplace where everyone thrives is a significant driver in our achievement of this award.”

The Real Leaders® Impact Awards celebrate companies committed to putting a dynamic spin on capitalism to solve the world’s greatest challenges. StoneAge’s commitment to building a better, more sustainable future is rooted in its unique ownership model and core values of teamwork, self-leadership, and delivering on the StoneAge Assurance Promise.

“We are thrilled to be recognized as a 2025 Top Impact Company by Real Leaders®,” said Kerry Siggins, President and CEO of StoneAge. “Our ongoing focus on building an ownership culture and creating a workplace where everyone thrives is a significant driver in our achievement of this award. We are proud to be an employee-owned company where everyone shares in the success of the company. Our “Own It” culture and employee ownership plan are changing peoples’ lives.”

As a 100% employee-owned company, StoneAge continues to set the standard in its industry, proving that purpose-driven leadership and economic success go hand in hand. This recognition by Real Leaders® reinforces StoneAge’s commitment to making a lasting, positive impact on its employees, customers, and the world at large.

About StoneAge

StoneAge, based in Durango, CO, is a leading manufacturer of industrial waterblast equipment. The company is 100% employee-owned, fostering an “Own It” culture that empowers its team to excel personally and professionally.

About Real Leaders®

Real Leaders® is the premier platform for purpose-driven leaders dedicated to creating a better world. Its annual Top Impact Companies list recognizes businesses leading the way in positive global impact.

Media Contact
Brittany Harris, StoneAge Inc, 1 9702592869, brittany.harris@stoneagetools.com, www.stoneagetools.com

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SOURCE StoneAge Inc

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Cognizant CEO Ravi Kumar S Honored with Prestigious Pravasi Bharatiya Samman Award

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January 10, 2025

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BHUBANESWAR, India, Jan. 10, 2025 /PRNewswire/ — Ravi Kumar S, CEO of Cognizant, a leading global technology company, has been honored with the prestigious Pravasi Bharatiya Samman Award, the highest accolade awarded by the Government of India for overseas Indians. The honor was conferred by Smt. Droupadi Murmu, President of India at the Pravasi Bharatiya Divas Convention in Bhubaneswar, Odisha. The award acknowledges the outstanding contributions of the Indian diaspora for creating a better understanding of India abroad, supporting India’s causes and working for the welfare of the Indian community.

“I am deeply honored to receive the Pravasi Bharatiya Samman Award,” said Ravi Kumar S, CEO, Cognizant. “This recognition is a reflection of Cognizant’s steadfast commitment to India’s growth story. With nearly 70% of our 340,000-strong global workforce based in India, we are focused on advancing AI-first capabilities, driving innovation, and reinforcing India’s position as a global leader in digital talent.”

Ravi began his distinguished career as a nuclear scientist at the Bhabha Atomic Research Center of India. His dedication to empowering both current and future talent for the jobs of tomorrow through comprehensive skilling has been a cornerstone of his career. He is also a strong advocate for social and economic mobility, championing programs that elevate education, upskilling, and the empowerment of women, especially through public-private partnerships.

Under Ravi’s leadership, Cognizant launched the groundbreaking Synapse initiative in 2024, aiming to train one million people globally in emerging technologies by 2026, with a special emphasis on AI and a focus on India. The initiative has already reached over 275,000 individuals. Synapse builds on Cognizant’s longstanding commitment to economic mobility, supported by over $70 million in philanthropic funds through 117 grants to 77 organizations globally.

For the past three decades, Cognizant has been integral to India’s growth story and is the second-largest multinational employer in the Indian technology sector. Additionally, the company, through its Foundation in India and employee-volunteering program – Cognizant Outreach, has been dedicated to uplifting underserved communities and improving everyday lives.

Ravi was named CEO of Cognizant in January 2023 and joined the board of directors for the US-India Strategic Partnership Forum in 2024. He is a member of the board of directors of TransUnion. He is also on the board of governors of New York Academy of Sciences and the board of directors for the U.S. Chamber of Commerce. His full biography can be viewed here.

For the last 30 years, Cognizant has helped companies modernize technology, reimagine processes and transform experiences so they stay ahead in an ever-changing world. By leveraging cutting-edge digital technologies like AI, cloud, and process automation, Cognizant delivers industry-specific solutions through the expertise of its global workforce, helping clients engineer intuition into their businesses. With headquarters in the US, Cognizant footprint extends from India to Europe, North America, South America and the Middle East. In India, the company has a strong presence in Bengaluru, Bhubaneswar, Chennai, Coimbatore, Delhi-NCR, Hyderabad, Indore, Kochi, Kolkata, Mangaluru, Mumbai, and Pune.

About Cognizant 
Cognizant (Nasdaq: CTSH) engineers modern businesses. We help our clients modernize technology, reimagine processes, and transform experiences to stay ahead in our fast-changing world. Together, we’re improving everyday life. See how at www.cognizant.com or @cognizant.

For more information, contact:

U.S.

Name Bill Abelson

Email william.abelson@cognizant.com

Europe / APAC

Name Christina Schneider

Email christina.schneider@cognizant.com

India

Name Rashmi Vasisht

Email rashmi.vasisht@cognizant.com

 

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SOURCE Cognizant Technology Solutions Corporation

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“Transform IT. Transform Everything:” Info-Tech LIVE 2025 Registration Opens for June 2025 IT Conference in Las Vegas

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January 10, 2025

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Info-Tech Research Group has opened registration for its flagship event, Info-Tech LIVE 2025, taking place June 10–12 at The Bellagio, Las Vegas. The conference will bring together more than 3,000 IT leaders and experts to explore actionable strategies and insights under the theme “Transform IT. Transform Everything.”

TORONTO, Jan. 10, 2025 /PRNewswire/ – Info-Tech Research Group, a global leader in IT research and advisory, has announced that registration is now open for Info-Tech LIVE 2025, the premier event for IT leaders, set to take place June 10–12 at The Bellagio in Las Vegas. With this year’s theme, “Transform IT. Transform Everything.”, the conference is set to deliver actionable insights, hands-on sessions, and unparalleled networking opportunities designed to equip attendees with the tools and strategies to navigate today’s rapidly evolving IT landscape.

Building on the massive success of last year’s event, Info-Tech LIVE will bring together over 3,000 IT executives, offering a platform for learning, collaboration, and inspiration. Attendees can look forward to 50+ keynote sessions, 60+ industry roundtables and panels, 60+ breakout and workshop sessions, and more than 700 opportunities for one-on-one analyst discussions. LIVE 2025 also provides extensive opportunities for peer-to-peer networking, fostering meaningful connections and collaborative discussions within the IT space.

“LIVE 2025 is designed to empower IT leaders to drive meaningful change within their organizations by equipping them with actionable strategies to tackle today’s challenges and seize tomorrow’s opportunities,” says Info-Tech Research Group’s Chief Research Officer, Gord Harrison. “While our theme for LIVE 2025 is ‘Transform IT. Transform Everything.,’ we are also emphasizing our subtheme, ‘Research for Everyone.’ This approach highlights the importance of empowering entire teams, not just individual leaders. True IT transformation happens when CIOs invest in upskilling their teams, fostering collaboration, and enabling everyone to contribute to innovation that reshapes organizations as a whole.”

Info-Tech LIVE 2025 Preliminary Agenda Highlights

LIVE 2025 will feature sessions tailored to IT leaders that focus on pressing topics and address real-world challenges, ensuring attendees leave equipped with solutions that translate theory into action. Some of the main sessions will highlight:

Emerging Technology Trends: An exploration of advancements shaping the IT landscape, with a focus on their implications for organizational strategy and innovation.AI and Analytics Strategies: Practical insights into implementing AI solutions and leveraging analytics to improve decision-making and drive business innovation.Cybersecurity Challenges and Resilience: Frameworks and approaches for managing risk and enhancing resilience in an increasingly complex cybersecurity environment.Leadership Development and Talent Strategies: Strategies for building and sustaining high-performing IT teams while addressing workforce challenges and future talent needs.Operational Efficiency and IT Transformation: Guidance on optimizing IT processes to align with broader organizational goals and achieve operational excellence.

What Info-Tech LIVE 2025 Offers the IT Industry

Expert-Led Keynotes and Panels: Sessions led by industry experts and thought leaders, offering insights into critical trends and strategies shaping the future of IT.Hands-On Workshops: Interactive sessions designed to equip participants with practical strategies and tools to address organizational challenges effectively.Peer Networking: Opportunities to connect with IT professionals and executives from a wide range of industries, fostering collaboration and knowledge sharing.One-on-One Analyst Discussions: Personalized sessions with Info-Tech’s renowned analysts, providing tailored guidance and actionable insights to support strategic initiatives.

Media Pass Applications

Media professionals, including journalists, podcasters, and influencers, are invited to attend Info-Tech LIVE 2025 to gain exclusive access to research, content, and interviews with industry leaders. For those unable to attend in person, Info-Tech offers a digital pass option, providing access to live-streamed keynotes, select sessions, and exclusive virtual interviews with speakers and analysts.

Media professionals looking to apply for in-person or digital passes can contact pr@infotech.com to secure their spot and cover the latest advancements in IT directly from the event or remotely.

Exhibitor Opportunities

Exhibitors are also invited to be part of Info-Tech LIVE and showcase their products and services to a highly engaged audience of IT decision-makers. For more information about becoming an Info-Tech LIVE exhibitor, please contact events@infotech.com.

Further details on keynote speakers and agenda will be announced in the coming weeks and months. Follow Info-Tech Research Group on LinkedIn and X for updates.

About Info-Tech Research Group

Info-Tech Research Group is one of the world’s leading research and advisory firms, proudly serving over 30,000 IT and HR professionals. The company produces unbiased, highly relevant research and provides advisory services to help leaders make strategic, timely, and well-informed decisions. For nearly 30 years, Info-Tech has partnered closely with teams to provide them with everything they need, from actionable tools to analyst guidance, ensuring they deliver measurable results for their organizations.

To learn more about Info-Tech’s divisions, visit McLean & Company for HR research and advisory services and SoftwareReviews for software-buying insights. 

Media professionals can register for unrestricted access to research across IT, HR, and software and hundreds of industry analysts through the firm’s Media Insiders program. To gain access, contact pr@infotech.com.

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SOURCE Info-Tech Research Group

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