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IAS Expands Total Media Quality for TikTok to 75+ New Markets, New Placements and Launches Video Exclusion List Testing

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IAS Provides Advertisers End-to-End Coverage Across TikTok’s New Placements Including Profile, Search, Following Feeds, and TikTok Lite

NEW YORK , Oct. 8, 2024 /PRNewswire/ — Integral Ad Science (Nasdaq: IAS), a leading global media measurement and optimization platform, today announced an expansion of Total Media Quality (TMQ) for TikTok. IAS will now provide Viewability, Invalid Traffic (IVT), and Brand Safety and Suitability Measurement for advertisers across TikTok’s newly available ad placements within the Profile, Search, Following Feeds and TikTok Lite (in supported markets).

In addition, IAS is currently in Alpha testing in partnership with TikTok for its new Video Exclusion List solution. Alpha participants can partner with IAS for both measurement and optimization on TikTok. IAS’s Multimedia Technology is the only solution that leverages AI to analyze sentiment and emotion in the content at scale.

“TikTok’s new placements provide advertisers with expanded user reach and greater flexibility when connecting with the platform’s rapidly growing audience. Our best-in-class product suite will give advertisers added confidence when investing their spend in new ways, across TikTok,” said Lisa Utzschneider, CEO of IAS. “We are excited to expand our coverage of TMQ for TikTok, and partner on the launch of video level exclusions as we continue to safeguard advertisers with the end-to-end, granular insights they need to protect their brands.”

TMQ for TikTok ensures advertisers can confidently scale their brand on one of the world’s largest and fastest-growing short-form video entertainment platforms. This expansion further enhances how advertisers measure and safeguard their campaigns on TikTok through IAS’s industry-leading, AI-driven TMQ product suite. Ahead of this global launch, IAS has completed rigorous testing for these new placements in partnership with TikTok. 

IAS’s expansion of end-to-end coverage across TikTok provides global advertisers with:

Expanded TMQ Measurement: Viewability, Invalid Traffic (IVT), and Brand Safety & Suitability Measurement across TikTok’s Profile Feed, Following Feed, Search Feed, and TikTok Lite (in supported markets), in addition to the current coverage across the For You Feed. IAS is also expanding TMQ for TikTok, Vertical Sensitivity, and Category Exclusions controls coverage to a total of 75+ markets by the end of 2024.New Video Level Exclusions: Paired with TikTok’s Inventory Filter with chosen industry-aligned, vertical sensitivity, and category exclusion settings, this product excludes videos based on brand-specific needs. Currently in alpha testing for Q4 2024 with general availability expected in H1 2025.Frame-by-Frame Analysis: IAS TikTok products are powered by IAS’s AI-driven Multimedia Technology, which enables advertisers to accurately classify content at scale through frame-by-frame analysis, combining image, audio, and text signals to better protect and grow their brands on TikTok.From Insights to Action: Advertisers have access to optimization and measurement across their TikTok campaigns to safeguard and scale. IAS provides advertisers with content-level measurement for granular brand safety and suitability insights at scale.

IAS’s AI-driven TMQ for TikTok is available across a total of 75+ countries throughout APAC, EMEA, LATAM and other regions, with support in more than 30 languages, and more to come in 2024. This depth of coverage provides advertisers with greater access to campaign data and a unified view of their global campaigns.

This latest announcement further solidifies IAS’s deep partnership with TikTok since 2021. Most recently in April 2024, IAS announced the expansion of its unparalleled brand safety and suitability measurement reporting on TikTok to include new Category Exclusion and Vertical Sensitivity controls, enabling advertisers to validate their media is running next to brand suitable content while protecting their brand reputation.

About Integral Ad Science

Integral Ad Science (IAS) is a leading global media measurement and optimization platform that delivers the industry’s most actionable data to drive superior results for the world’s largest advertisers, publishers, and media platforms. IAS’s software provides comprehensive and enriched data that ensures ads are seen by real people in safe and suitable environments while improving return on ad spend for advertisers and yield for publishers. Our mission is to be the global benchmark for trust and transparency in digital media quality. For more information, visit integralads.com.

Contact: press@integralads.com

 

View original content to download multimedia:https://www.prnewswire.com/news-releases/ias-expands-total-media-quality-for-tiktok-to-75-new-markets-new-placements-and-launches-video-exclusion-list-testing-302269638.html

SOURCE Integral Ad Science, Inc.

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Motive Infrastructure Unveils New Brand Identity as Part of Motive Companies Rebrand

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CORONA, Calif., Oct. 8, 2024 /PRNewswire/ — Motive Infrastructure, a leader in full-service infrastructure solutions for the telecommunications industry, proudly announces its rebrand as part of the broader Motive Companies transformation. This rebrand includes a simplified name, a new logo that aligns with other Motive Companies, such as Motive Energy, and a refreshed website.

Bob Istwan, CEO of Motive Companies, shared his excitement, stating, “Motive Infrastructure plays a vital role in our diverse portfolio, and this rebrand brings all of our business units together under one cohesive identity. Simplifying our brand reflects the unity of our services and enhances how we deliver end-to-end solutions across the infrastructure industry.”

Chris Glade, Executive Vice President of Motive Infrastructure, emphasized the company’s expertise and self-performing capabilities. “From engineering and procurement to construction, we manage every phase of the process in-house. This rebrand not only refreshes our image but also reinforces our dedication to delivering high-quality infrastructure solutions with a self-perform model that ensures superior results for our clients.”

The new branding reflects Motive Infrastructure’s continued commitment to providing innovative and reliable infrastructure solutions while enhancing its digital presence for a more seamless customer experience. The refreshed website will offer insights into Motive Infrastructure’s core offerings and make it easier for customers to access tailored solutions for their unique needs.

Visit Motive Infrastructure’s website at motiveis.com to learn more about its comprehensive solutions and the impact Motive Infrastructure is making across the infrastructure industry.

About Motive Infrastructure:

Motive Infrastructure, a division of Motive Companies, is a full-service, self-performing EPC (Engineering/Procurement/Construction) provider for the wireless and wireline telecommunications industry. With expertise in site acquisition, engineering, project management, construction, and maintenance, Motive Infrastructure delivers end-to-end solutions to clients across the nation. For more information, visit www.motiveis.com.

View original content to download multimedia:https://www.prnewswire.com/news-releases/motive-infrastructure-unveils-new-brand-identity-as-part-of-motive-companies-rebrand-302269446.html

SOURCE Motive Infrastructure

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SalesMail to debut new AI features at SMASH, OPTECH industry conferences

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Enhanced performance, productivity, ease-of-use highlight benefits for users

DAPHNE, Ala., Oct. 8, 2024 /PRNewswire/ — SalesMail, the #1 personalized video platform in senior living and multifamily, recently added AI functionality to its mobile and desktop applications.

The flagship app of HeartLegacy LLC, SalesMail will demo its AI at the SMASH Conference in Las Vegas, October 14th – 16th, 2024 and the OPTECH Conference and Expo in National Harbor, MD, October 21st – 22nd, 2024.  

With the goal of improving user performance and delivering higher levels of productivity, SalesMail AI doubles-down on the app’s core strength: ease of use.

Through collaboration with its users to identify key needs, SalesMail’s AI functionality includes:

AI Intro Text: automatically generates compelling, personalized email intro text that encourages recipients to watch videos; designed to capture attention, drive more views, and save time. Users can edit text or toggle-off this feature.

AI Video Naming: automatically generates a name/label for each new video and all past videos; provides better organization, allowing users to easily locate and re-use their best videos. Users can edit video names as needed.

Multilanguage Translation: automatically recognizes the spoken language and generates all related content in the same language (captions, intro text, etc.); produces transcripts in seventy-five languages, allowing recipients to read transcripts in their language of choice.

HeartLegacy/SalesMail CEO and Co-founder Walt Armentrout says:

“Our goal with AI is to help SalesMail users save time and get better results. To learn how we could add value, we consulted with our partners about the overall SalesMail experience. With that feedback, we designed a few enhancements to reinforce the ease-of-use our customers prize as a primary benefit of the app.”

Trusted by senior living and multifamily professionals since 2019, SalesMail lets users send branded and personalized video messages from their smartphone, desktop, and CRM.

Users report they build trust more quickly, stand out from competitors, develop stronger relationships with target audiences, and get results faster. A nearly flawless App Store rating reflects the ease-of-use and tangible benefits SalesMail users experience daily.

SalesMail’s primary use-case is generating and converting tours, providing an average 5x return on investment. Operators using SalesMail report higher levels of occupancy and retention through personalized video communications with prospects and residents.

For more information:

Visit salesmail.comFollow on LinkedInRequest a demoVisit the HeartLegacy/SalesMail kiosk at SMASH 2024Visit booth 840 at the OPTECH Conference

About SalesMail
SalesMail is a SaaS-based smartphone and desktop application developed, marketed, and sold by HeartLegacy, LLC, a technology company specializing in video applications for businesses in senior care, multifamily housing, real estate, and other markets.

Users of the SalesMail app include sales leaders, centralized leasing and property managers, resident retention teams, and hiring directors. Popular use-cases include prospect outreach, tour confirmations, virtual tours, nurture messaging, resident communications, interview reminders, auto-responders, and much more. Learn more and request a demo at salesmail.com.

Contact: Reid Gilbert, reidg@heartlegacy.com

View original content:https://www.prnewswire.com/news-releases/salesmail-to-debut-new-ai-features-at-smash-optech-industry-conferences-302270126.html

SOURCE SalesMail by HeartLegacy

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Kiva AI Closes $7M Seed Round Led by CoinFund to Revolutionize Expert-Powered Data Solutions

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Empowering AI builders with a scalable, human expert-driven platform for complex data workflows

SAN FRANCISCO, Oct. 8, 2024 /PRNewswire/ — Kiva AI, a platform designed to deliver high quality and compliant data solutions at scale for the development of specialized AI applications in industries such as healthcare, finance, and law, has announced the close of a $7M seed round led by CoinFund. Additional investors include Protagonist, Hashkey, Peer VC, and notable entrepreneurs such as Bill Tai, Slava Rubin, Cyrus Massoumi, Brian Norgord, and Jack Herrick. This investment will support Kiva AI’s expansion of its global network of human experts and the continued development of advanced solutions for data annotation, preprocessing, and integration.

A New Era of Data Ripe for Discovery

As AI development increasingly pushes into complex, regulated fields, the need for high-quality, reliable data has already outpaced a sparse supply. Kiva AI’s platform integrates human expertise and advanced AI technologies to ensure that data labeling, preprocessing, and governance are handled with precision and efficiency. By simplifying complex data creation and management processes, Kiva AI empowers organizations to focus on innovation while ensuring that their AI models are supported by accurate and compliant data.

Practical Use Cases in AI

Kiva AI enhances AI performance by leveraging a global network of experts to label data sets within their domain-specific expertise. This is particularly critical in applications requiring specialized knowledge, such as medical diagnostics or legal document analysis. For instance, a rural health clinic developing an AI model to triage patient scans can rely on Kiva AI’s experts to accurately label cases, ensuring their model supports prioritizing the most urgent patients first. Similarly, a developer building a legal assistant to digest large volumes of court briefings and legislation by state will benefit from Kiva AI’s network, which matches the project with domain-specific experts who can guarantee high-quality, timely data labeling for optimizing model performance.

“Kiva AI is more than a data management platform — it’s about providing AI builders with the critical support they need to unlock new possibilities in their models,” said Ahmed Rashad, Founder & CEO of Kiva AI. “Our platform brings together global experts to manage and optimize data workflows, ensuring accuracy and compliance in even the most complex applications.”

Strategic Investment to Drive AI Innovation

“The improving, accelerating efficacy and usability of AI is undeniable, but we are still far from unlocking the technology’s potential at the frontiers of mathematics, physics, medicine and more,” said Evan Feng, Partner, CoinFund. “As the more easily-accessible sources of data for AI training and inference dry up, we believe that platforms like Kiva AI will become increasingly valuable to a growing list of businesses that are looking to compete effectively at the cutting edge.”

With this investment, Kiva AI will expand its global network of human experts and continue developing its platform to meet the growing demand for specialized data solutions in AI. Kiva AI is hiring engineers who are passionate about the intersection of AI and human life. To apply to work at Kiva AI, visit the Careers page.

About Kiva AI

Kiva AI is the comprehensive platform designed for high-quality, human-in-the-loop solutions for data collection, preprocessing, labeling, storage, and integration. By combining human expertise with the latest AI technologies, Kiva AI delivers scalable, reliable, and transparent data solutions that facilitate the development of the world’s most ambitious and specialized AI applications. For more information, visit www.kivaai.com, or follow us on LinkedIn and X.

About CoinFund

CoinFund is one of the world’s first cryptonative investment firms and a registered investment adviser founded in 2015. The firm champions the leaders of the new internet, powered by foresight as active investors to achieve extraordinary outcomes. CoinFund invests in seed, venture, and liquid opportunities within the blockchain sector with a focus on digital assets, decentralization technologies, and key enabling infrastructure. For more information, join us at www.coinfund.io, LinkedIn, X or keep the conversation going on our podcast.

View original content:https://www.prnewswire.com/news-releases/kiva-ai-closes-7m-seed-round-led-by-coinfund-to-revolutionize-expert-powered-data-solutions-302270128.html

SOURCE Kiva AI

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