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Mobility Unicorn inDrive Achieves 1377% ROI & Accelerates Profitability with SHIELD’s Device-First Fraud Intelligence

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A new Total Economic Impact study shows that SHIELD’s Device Intelligence has helped eliminate fraud and accelerate profitability, generating $104.6 million in benefits over three years for global mobility company inDrive

NEW DELHI, Oct. 7, 2024 /PRNewswire/ — SHIELD, the device-first fraud intelligence platform, today releases its commissioned Total Economic Impact™ (TEI) study conducted by Forrester Consulting, quantifying the potential return on investment for companies who invest in SHIELD’s Device Intelligence solution. The study evaluates investment value based on cost, benefits, flexibility, and risk, and found a substantial 1377% return on investment (ROI) for global mobility platform inDrive.

The Forrester study concludes that using SHIELD enabled the ride-hailing and urban services platform to generate benefits of $104.6 million across three years, with a payback period of less than six months and a net present value of $97.5 million across 63 geographical markets.

SHIELD’s solution does not require the collection of personal data and is strictly compliant with global data protection regulations.

The study lists several key benefits of implementing SHIELD’s Device Intelligence, including:

$57.9 Million in fraud losses avoided. SHIELD’s technology enabled inDrive to prevent fraud such as driver-passenger collusion, ride monopolization, and ride-matching engine manipulation.$45.4 million saved by reducing resources needed for fraud prevention. With the ability to initiate proactive intervention against fraud, inDrive reduced the need to dedicate additional FTE resources by 92-94%, freeing up resources to expand into new markets while staying ahead of emerging threats.Accelerated market expansion and new product launches. The inDrive team noted that better fraud detection increased inDrive’s confidence in entering high-risk markets, so they could scale and grow revenues more quickly. They could also fearlessly launch new features such as diversified payment methods, improving overall service quality.Building trust in the inDrive ecosystem. Preventing fraud in real-time means that inDrive’s customers can rely on the platform for safe, transparent, and fair rides, while their drivers benefit from a system that allocates jobs more fairly.

“Our work with SHIELD has been instrumental in our fight against injustice. We’ve channeled the savings from fraud prevention into growth and innovation, passing the benefits on to our users. This has fast-tracked our path to profitability, enabling us to do more for our communities,” said Arsen Tomsky, Founder & CEO of inDrive.

The Forrester Consulting Total Economic Impact™ study was created through interviews with inDrive representatives and analyzing financial data. You can read it in full, here.

Before using SHIELD’s Device Intelligence, inDrive tested an internally built tool to combat fraud. However, this yielded limited success as malicious users can change common identifiers such as usernames, phone numbers, and more. Hence inDrive’s decision to partner with SHIELD.

SHIELD’s platform persistently identifies every physical device on a platform with the SHIELD Device ID, eliminating fraud at the root – the devices used to create and control fake accounts. This capability combined with real-time actionable fraud signals enables businesses to detect when a good user turns bad and mitigate malicious tools such as app cloners, emulators, and GPS spoofers without requiring personally identifiable information (PII).

“These study results and our lasting collaboration with inDrive showcase what our partners already know with SHIELD – that our device-first fraud intelligence platform slashes cost, time, and other resource burdens of fraud on global businesses while enhancing fairness and fostering trust. This combination drives substantial ROI and accelerates sustainable growth,” added Justin Lie, Founder & CEO of SHIELD.

To learn more about how SHIELD’s device-first fraud intelligence platform can drive profitability for your organization, contact us at shield.com.

About SHIELD

SHIELD is a device-first fraud intelligence platform that helps digital businesses worldwide eliminate fake accounts and stop all fraudulent activity.

Powered by SHIELD AI, we identify the root of fraud with the global standard for device identification (SHIELD Device ID) and actionable fraud intelligence, empowering businesses to stay ahead of new and unknown fraud threats.

We are trusted by global unicorns like inDrive, Alibaba, Swiggy, Meesho, TrueMoney, and more. With offices in San Francisco, London, Berlin, Jakarta, Bengaluru, Beijing, and Singapore, we are rapidly achieving our mission – eliminating unfairness to enable trust for the world.

For more information, visit shield.com

About inDrive

inDrive is a global mobility and urban services platform. The inDrive app has been downloaded over 240 million times and was the second most downloaded mobility app in 2022 and 2023. In addition to ride-hailing, inDrive provides an expanding list of urban services, including intercity transportation, freight delivery, task assistance and courier delivery. In 2023, inDrive launched New Ventures, a venture and M&A arm.

inDrive operates in 750 cities in 46 countries. Driven by its mission of challenging social injustice, the company is committed to having a positive impact on the lives of one billion people by 2030. It pursues this goal both through its core business, which supports local communities via a fair pricing model; and through the work of inVision, its non-profit arm. inVision’s community empowerment programs help to advance education, sports, arts and sciences, gender equality and other vital initiatives.

For more information visit www.inDrive.com

Logo: https://mma.prnewswire.com/media/2524417/SHIELD_Logo.jpg

 

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Ramki Sankaranarayanan Receives EGA’s Hermes Lifetime Achievement Award for Pioneering Innovation in Global Content Operations

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LOS ANGELES, April 4, 2025 /CNW/ — The Entertainment Globalization Association (EGA) has honored Ramki Sankaranarayanan, Founder and Global CEO of Prime Focus Technologies (PFT), with the 2025 Hermes Lifetime Achievement Award. The accolade recognizes Ramki’s visionary leadership and transformative impact on entertainment localization and media technology worldwide.

Presented at the prestigious Hermes Awards for Entertainment Localization Excellence, the honor celebrates Ramki’s role in reimagining global media supply chains—seamlessly blending AI innovation with human creativity to enable scalable, culturally authentic storytelling across geographies.

A trailblazer in media tech for over two decades, Ramki spearheaded the launch of the industry’s first Media ERP, laying the foundation for cloud-based Supply Chain that subsequently was articulated within the MovieLabs 2030 Vision. Under his leadership, PFT has continuously pushed the boundaries of localization—leveraging AI-assisted subtitling, dubbing, and metadata solutions through its CLEAR® and CLEAR® AI platforms. Early innovations such as automated subtitle retiming and hybrid AI pipelines have redefined scale and speed in global content delivery.

PFT’s localization capabilities span an impressive 150 unique languages globally, including 92 European, 24 African, 18 from the Indian subcontinent, 10 East Asian, and 6 Central Asian languages, showcasing unparalleled depth and reach. Today, PFT supports over 2 million subtitled minutes and 1 million dubbed minutes annually for leading platforms including Star TV, Netflix, Disney+, Amazon Prime Video, Warner Bros. Discovery, Crunchyroll, etc.

With 13+ patents and seven NAB Product of the Year Awards, including a 2023 win for AI-led localization, CLEAR® AI exemplifies contemporary Agentic AI, defined by its autonomous Localization Agents capable of independent decision-making, real-time collaboration, and continuous improvement. CLEAR® AI leverages Multi-Agent Collaboration, orchestrating agents specialized in several tasks across content lifecycle. This market-defining approach dramatically improves accuracy, accelerates time-to-market, and reduces manual intervention, reflecting a strategic shift towards intelligent, collaborative AI in localization.

PFT’s latest breakthrough, CLEAR® AI Content Studio, further exemplifies this momentum by turning dormant archives into dynamic, revenue-generating content libraries.

“This award is deeply meaningful,” said Ramki. “It honors not just my journey, but the passion and relentless innovation of our PFT team & the pivotal role clients have played in embracing the innovation—and the vibrant localization community driving global storytelling forward.”

EGA’s recognition underscores the rising strategic importance of AI-led, human-enhanced localization—and the visionaries who are shaping its future.

About the Entertainment Globalization Association (EGA)
The EGA is the leading professional body for executives driving content globalization. Its Hermes Awards celebrate excellence in localization and the innovators behind cross-cultural storytelling.

About Prime Focus Technologies (PFT)
Prime Focus Technologies (PFT) is the creator of CLEAR®. It offers streaming platforms, studios, and broadcasters AI technology and media services powered by the cloud that help them enable creativity, efficiency, and, most importantly, revenue generation. PFT works with major companies like Channel 4, ITV, Sinclair Broadcast Group, A&E Networks, Warner Bros. Discovery, Paramount, Crunchyroll, Insight TV, JioStar, BCCI, Tegna, Amazon MGM Studios, and more.

For more information, visit: www.primefocustechnologies.com.

Press Contact
T Shobhana
Senior Vice President and Global Head of Marketing
Prime Focus Technologies
Los Angeles, CA
t.shobhana@primefocus.com

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SOURCE Prime Focus Technologies

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S’moresUp Launches “It’s a Family Thing!” to Help Moms Get Their Pink Back This Mother’s Day

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From the Team Behind Two-Time App of the Day S’moresUp, Comes a Smarter Family Management App

LOS ALTOS, Calif., April 4, 2025 /PRNewswire/ — S’moresUp, the trusted family management platform with over 300,000 users, announces its next evolution: It’s a Family Thing! (IAFT)—just in time for Mother’s Day.

Inspired by the phrase “getting your pink back,” IAFT is designed to help moms reclaim their energy and joy while navigating the invisible labor of parenting. Like flamingos that regain their color with care, moms too can thrive with the right support.

S’moresUp has twice been named Apple’s App of the Day. IAFT builds on that success with AI-powered tools, personalized insights, and family-focused features made specifically for today’s overwhelmed parents.

Developed by a single mom and a generative AI technologist—both former PayPal leaders—IAFT reflects seven years of insights from the S’moresUp community.

Key Features:

AI Family Agent: A virtual assistant for managing chores, schedules, and planning.Parenting Weather (PUP Score): Gauges parenting stress and suggests solutions.Chore & Reward System: Includes Photo Proof, Late Penalties, and gamified tracking.Family Analytics: Tracks skill development and offers personalized support.Mood Management: Encourages emotional check-ins and open family communication.Campfire: A private space for sharing updates, celebrations, and memories.AI-Driven Planning Tools: Features like “How To Do Today” and “Weekly Plan.”

More than a digital organizer, IAFT is a lifeline – helping moms reduce decision fatigue, prioritize self-care, and restore balance at home.

Pricing starts at just $3.49/month, with premium features available up to $49.95/month.

Available now on the Apple App Store and Google Play.

“Working mothers are constantly fighting an uphill battle to balance career and home life,” says Priya Rajendran, CEO and co-founder. “IAFT is here to do the heavy lifting so moms can breathe again.”

“With IAFT, we’re doubling down on innovation and family wellness,” adds Reeves Xavier, CTO and co-founder. “This is a lifeline for the modern family.”

About S’moresUp

S’moresUp and now It’s a Family Thing! are family management solutions created by Priya Rajendran and Reeves Xavier, technologists and parents with a passion for empowering families. With experience at companies like PayPal, Microsoft, and Intuit, they bring heart, humor, and cutting-edge AI to parenting. S’moresUp’s mission is simple: Raise independent, responsible, and joyful kids—while making parenting a little less exhausting.

Visit www.smoresup.com

Contact: Ann Dunning, ann@amurraypr.com 

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SOURCE S’moresUp

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DATA BREACH ALERT: Edelson Lechtzin LLP Is Investigating Claims On Behalf Of Oracle Health Customers Whose Data May Have Been Compromised

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NEWTOWN, Pa., April 4, 2025 /PRNewswire/ — Edelson Lechtzin LLP, a national class action law firm, is investigating claims regarding data privacy violations at Oracle Health (“Oracle”). Oracle learned of the breach on or about February 20, 2025. To join this case, go HERE.

About Oracle Health

Oracle Corporation is a multinational computer technology company based in the United States. Oracle Health, a subsidiary of Oracle, specializes in healthcare software, with a focus on Electronic Health Records and hospital management solutions.

What happened?

Oracle recently experienced two separate data breach incidents. The first occurred around February 20, 2025, when Oracle Health discovered a security breach within its network. They initiated an investigation and found that on or after January 22, 2025, an unauthorized third party had accessed the company’s servers and copied patient data to an unknown external location.

The second incident involved Oracle Cloud servers. In this case, a hacker using the online alias rose87168 posted on a cybercrime forum, offering the data of 6 million Oracle Cloud customers. Although Oracle has denied this data breach, evidence suggests otherwise.

What type of information was stolen?

The personal information in the compromised files may have included:

Patient Information From Electronic Health Records

How can I protect my personal data?

If you receive a data breach notification concerning Oracle, you should take precautions to protect against potential misuse of your personal information, including identity theft and fraud, by regularly reviewing your account statements and monitoring your credit reports for any suspicious or unauthorized activity.

Edelson Lechtzin LLP is investigating a class action lawsuit to seek legal remedies for individuals whose sensitive personal data may have been compromised as a result of the Oracle data breach.

For more information, please contact:

Marc H. Edelson, Esq.
EDELSON LECHTZIN LLP
411 S. State Street, Suite N-300
Newtown, PA 18940
Phone: 844-696-7492 ext. 2
Email: medelson@edelson-law.com
Web: www.edelson-law.com 

About Edelson Lechtzin LLP

Edelson Lechtzin LLP is a national class action law firm with offices in Pennsylvania and California. In addition to cases involving data breaches, our lawyers focus on class and collective litigation in cases alleging securities and investment fraud, violations of the federal antitrust laws, employee benefit plans under ERISA, wage theft and unpaid overtime, consumer fraud, and catastrophic injuries.

This press release may be considered Attorney Advertising in some jurisdictions.

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SOURCE Edelson Lechtzin LLP

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