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OMNICOM MEDIA GROUP EXPANDS PARTNERSHIP WITH SNAPCHAT WITH NEW RESEARCH AND SNAP STAR COLLAB STUDIO COLLABORATION WITH OMG’S CREO

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Collab Studio partnership launches with new research from eye square revealing Snapchat creators lead the category in likeability and valued recommendations

Partnership marks a clean sweep across major platforms for OMG’s influencer agency

NEW YORK, Oct. 4, 2024 /PRNewswire/ — Creo, Omnicom Media Group’s full-service creator and influencer marketing agency, is partnering with Snapchat’s Snap Star Collab Studio to develop brand campaigns with the platform’s top-tier creators – known as Snap Stars – that will deliver impact at all levels of the marketing funnel. 

The Snap Star Collab Studio offers a managed service production program that facilitates collaborations between marketers and creators ensuring alignment between brand objectives and creator style; and providing production and management services to support high quality, authentic branded content that engages consumers and drives results. As a Studio partner, Creo will be able to layer customized audience data from Omni – the open operating system that supports all Omnicom agencies – across all stages of its clients’ creator campaigns, from discovery to content creation to activation, to inform decisioning and optimize outcomes. Additionally, Creo will have first look options on new products and services; participate in the Studio product council; and co-author consumer research that will inform more precise planning and measurement in a category that is capturing an increasing share of marketers’ spend.

The Creo/Snap partnership will launch with an Advertising Week event on Wednesday October 9 @ 4.30pm, where the findings of the partnership’s inaugural research effort will be presented in conjunction with eye square, a leading global market research company. The research examines the growing impact of creator content on mid and lower funnel outcomes and leverages eye square’s new Digital Experience research methodology.

Preliminary research findings in the US market – using eye square’s proprietary ad to cart technology – found that seeing a creator’s ad prior to a product focused ad drove a significant increase in brand purchases on an eCommerce site. More than two-thirds (67%) of respondents also reported that creators’ opinions are  relevant during the (consideration and) purchase phase. Creo president Kevin Blazaitis pointed to a key finding of the study – Creators on Snapchat were more likely to be perceived as likable genuine, and “like a friend”, and their recommendations carried more weight compared to creators on other social platforms –  in summing up the benefits that the partnership will deliver to the more than three dozen leading brands on the agency’s roster.

“As our global community of 432M Daily Active Users continues to grow and engagement across the platform increases, we are excited to expand our multi-faceted partnership with OMG in the Creator space,” says Jesse Mitchell, Senior Manager, Global Agency Development, Snap Inc. “Our new research, fielded by eye square using proprietary inContext technology in the Snap Spotlight environment, found that Creator campaigns boost sales and brand lift, and we look forward to accelerating success with OMG clients across the globe.” 

Adds eye square EVP for Brand and Media Experience Stefan Schönherr, “Using our InContext technology, brands can assess users’ reaction to ads in real time and our AdtoCart technology can definitively determine if users are taking action after they see an ad. Together, they played a pivotal role in demonstrating how creator messaging can improve brand reputation and drive performance for marketers.”

The partnership is the latest in a series of strategic alliances that Creo has forged in 2024 across every leading platforms  –  including  Google, TikTok, Amazon, and Meta – that support its unique “influencers as a media channel” approach by enabling more precise planning and measurement and connecting creator content to consumer actions.

“Influencer marketing gives brands the ability to go beyond connecting with consumers or engaging with consumers to having a relationship with consumers through the creators whom they welcome into their lives,” says Blazaitis. “Like any good relationship, the bond between creator and consumer is rooted in affinity, authenticity, and trust – and as the research shows, Snap Stars are uniquely effective in delivering on these qualities. The combination of Omni audience insights with a singularly likeable and trusted creator marketplace will enhance the impact and outcomes of our clients’ influencer investments at all points of the customer journey.”

About Creo

Creo, a division of Omnicom Media Group, is as a data-driven, end-to-end  influencer marketing agency that leverages the power of Omni – the open operating system that supports all Omnicom agencies – to approach influencer marketing like a media channel that can be planned, measured and optimized to deliver impact at all levels of the marketing funnel. For more information visit creo.com.

About Snap

Snap Inc. is a technology company. We believe the camera presents the greatest opportunity to improve the way people live and communicate. We contribute to human progress by empowering people to express themselves, live in the moment, learn about the world, and have fun together. The Company’s three core products are Snapchat, a visual messaging app that enhances your relationships with friends, family, and the world; Lens Studio, an augmented reality platform that powers AR across Snapchat and other services; and its AR glasses, Spectacles. For more information, visit snap.com.

About eye square 

eye square is a global market research company that focuses on understanding implicit and behavioral data in the context of media experiences. We believe that the understanding of the human experience in a holistic way (see/ feel/think/act) delivers more meaningful insights for marketers, advertisers, and agencies around the globe. Our Digital Experience Sandbox provides an experimental research framework to analyze controlled ad and media experiences in a live environment. For more information, visit eye-square.com

Source:  2024 Creators: Impact of Perceptions on Brand Outcomes study conducted by eye square and commissioned by Snap Inc and Omnicom Media Group, July 2024Aug 2024, Total Social Media Users N = 5361, 13-49 years, 43% 13-29y, 57% 30-49y, US Market Only 

View original content:https://www.prnewswire.com/news-releases/omnicom-media-group-expands-partnership-with-snapchat-with-new-research-and-snap-star-collab-studio-collaboration-with-omgs-creo-302267696.html

SOURCE Omnicom Media Group

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Kando Secures $10M Investment to Accelerate Innovation in Wastewater Intelligence and Enhance Global Wastewater Quality with GenAI

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TEL-AVIV, Israel, Oct. 4, 2024 /PRNewswire/ — Kando, a leading wastewater intelligence company dedicated to improving global wastewater quality through innovative solutions, is excited to announce the successful close of its latest investment round, raising $10 million, bringing the total amount raised to $30 million.

Wastewater quality is a huge global challenge that impacts water availability, public health and the environment. Kando was founded by Zohar Scheinin and Ari Goldfarb and operated as a bootstrap company in its early years. This round was led by prominent investors, including DC Thomson, LIP, Ram-On Investments, Bridges Israel, ICI Frund, Aliaxis and OurCrowd. The investors joined forces to support Kando’s mission of transforming the water sector with cutting-edge technology. 

The investment will drive Kando’s extensive global expansion, focusing on the US and Europe. Kando’s solution, built on proprietary machine learning models trained on unique in-house IoT wastewater data, optimizes wastewater quality management.

Backed by a robust data science team, including experts with PhDs in Biophysics, Biology, and Mathematics, Kando leverages Generative AI to transform analytical insights and industry knowledge into actionable business actions. This innovative approach enables significant cost savings, enhances wastewater reuse, and supports sustainable urban water management in cities across the US and Europe. 

John S. Thomson, Investment Director, DC Thomson:
“As a purpose-driven company, we are dedicated to driving meaningful change. We are thrilled to support Kando on their journey to make a positive impact on the communities we serve. We are looking forward to helping Kando improve water quality in the ocean, rivers, and streams in the UK. Kando’s solution, based on GenAI, aligns perfectly with our mission to invest in technologies that support a sustainable future.”

Mario Nissan, Managing Partner at LIP Ventures:
“We are excited to collaborate with Kando on scaling their wastewater intelligence solution. Kando is a prime example of how AI can address complex challenges in a market that is so important to people’s lives. We look forward to supporting Kando’s leadership and leveraging our unrivalled network of corporate and entrepreneurial decision-makers.”

Gili Elkin, partner at Kando and the Israel-Colorado Innovation Fund:
At ICI Fund, we are dedicated to investing in innovative AI technologies that address pressing global challenges. Kando’s pioneering approach to wastewater intelligence perfectly aligns with our mission to drive meaningful impact. We believe in Kando’s ongoing commitment to protecting public health and the environment through advancements in wastewater quality – now further enhanced by the power of Generative AI.

Josh Hersch, Investment Director at OurCrowd:
“Kando’s pioneering use of Generative AI in wastewater management is a game-changer for the environment and public health. This investment allows us to back a technology that not only improves water quality but also empowers communities globally. We’re proud to support Kando’s mission and look forward to seeing the transformative impact it will bring.”

 Fredrik Östbye, Head of Aliaxis Next:
“As a company focused on providing sustainable water management solutions, we are excited about our partnership with Kando. Their Generative AI-driven platform is exactly the type of innovation the water sector needs to address its growing challenges. We are thrilled to support the development of cutting-edge technology that enhances water quality worldwide.”

Ari Goldfarb CEO and Co-founder KANDO:
“We are excited and looking forward to working with our new partners who have joined us, together with the existing investors who have once again shown their trust and support to solve the global water challenge. This investment will further empower the use of AI to improve decision-making in the water sector, benefiting populations worldwide. Kando’s solution, powered by Generative AI, allows us to manage and improve wastewater quality, save millions of dollars, and enable the reuse of wastewater. This investment will accelerate our growth and create more value for cities in the US and Europe.”

Media Contact:
Eve Ferguson
Public Relations Manager, Fifth Ring
+44 1224 628083
eve.ferguson@fifthring.com 

About Kando

Kando’s journey began in the heart of southern Israel, a region renowned for pioneering water conservation and innovation. Inspired by the region’s commitment to sustainable water practices, Kando was founded with a vision to revolutionize wastewater management. Our mission is to make a positive impact on global public and environmental health by enhancing wastewater quality. Our journey has been driven by a passion for cleaner water and a healthier planet. At the core of our efforts is our data intelligence platform. We empower our clients to make informed decisions, guiding them toward a future where wastewater management is efficient, sustainable, and aligned with their goals and vision.

For more on Kando’s origins and evolution, read Kando’s full story here.

View original content to download multimedia:https://www.prnewswire.com/news-releases/kando-secures-10m-investment-to-accelerate-innovation-in-wastewater-intelligence-and-enhance-global-wastewater-quality-with-genai-302267821.html

SOURCE Kando

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HackIndia 2024: Empowering Indian Students to Revolutionize the Future of Web3 and AI

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NEW YORK, Oct. 4, 2024 /PRNewswire/ — CSharpCorner‘s HackIndia 2024, India’s largest Web3 hackathon, is bringing 9,000 of the brightest students from 59 universities to tackle real-world challenges through Web3 and AI. HackIndia is a cornerstone of India’s technological landscape, unleashing student creativity and innovation at an unprecedented scale.

A Springboard for Innovation and Excellence

HackIndia’s series of ten regional hackathons represents a step forward in fostering Web3 innovation and technological excellence for students in India. The hackathon series is set to conclude in Delhi where the winners from regional hackathons will compete for the chance to showcase their project and claim the $150,000 prize pool at the prestigious BCrypt 2024 conference, which will be held both virtually and in person October 16-18 at the Radisson Blu Kaushambi.

HackIndia: Shaping India’s Technological Future

The HackIndia initiative is more than just a competition; it is a critical step towards positioning India at the forefront of global technological advancement. With the Indian government and industry leaders increasingly focused on integrating AI and Web3 technologies into key sectors, HackIndia plays a crucial role in nurturing the next generation of tech leaders. These hackathons align with the government’s “National AI Strategy” and initiatives like the Blockchain District in Telangana, highlighting India’s commitment to adopting decentralized technologies.

Empowering the Next Generation of Innovators

HackIndia offers students an extraordinary opportunity to access mentorship, resources, and guidance from top experts in AI, blockchain, and Web3. Panelists, judges, and speakers from leading companies like Alchemy, Solana U, Algorand, Rair Protocol, Vottun, Lotus and Ample are not only sharing their expertise but also providing essential infrastructure and support to empower student developers.

By removing traditional barriers, HackIndia creates a dynamic environment for creative problem-solving, collaboration, and the chance for students to tackle real-world challenges they have interest in resolving. Partnering with top venture capital firms like Gumi Cryptos Capital, HackIndia also gives participants direct exposure to the financial side of their projects, with VCs serving as judges and panelists and contributing to the prize pool—offering students unmatched access to both industry and investment leaders.

Celebrating Success and Looking Ahead

HackIndia showcases the talent of India’s young innovators. With plans to partner with 100 universities for HackIndia 2025, the event continues to be a cornerstone of India’s technological future by fostering innovation and providing students a platform to excel in next-generation technologies.

View original content to download multimedia:https://www.prnewswire.com/news-releases/hackindia-2024-empowering-indian-students-to-revolutionize-the-future-of-web3-and-ai-302267830.html

SOURCE CSharp Inc

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Pomerleau selected to deliver new hospital campus in Moosonee

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MOOSONEE, ON, Oct. 4, 2024 /CNW/ – Pomerleau Healthcare Partners (PHP) is pleased to announce that the Weeneebayko Area Health Authority (WAHA) Redevelopment Project has reached Financial Close and PHP has been awarded the contract to design, build, and finance the project. The consortium was selected by WAHA and Infrastructure Ontario (IO) to help expand and improve access to primary health care services in Moosonee, Moose Factory Island and along Ontario’s James Bay Coast. This project is being delivered using a progressive Public-Private Partnership (P3) Design Build Finance (DBF) model.

Once complete, the new regional health campus will allow WAHA to expand its health promotion and capacity building programs, better accommodate primary health care services and provide improved access to Indigenous communities living along Ontario’s James Bay and Hudson Bay coasts. The project includes an acute care hospital, a larger 24-hour emergency department, a new 32-bed Elder Care Lodge, modern state-of-the-art suites, expanded mental health and addictions programming, residences for staff, and a hostel for patients and visitors.

“We are honored to be selected to bring much needed and improved healthcare facilities for WAHA and all the communities it serves along the James Bay and Hudson Bay coasts,” said Philippe Adam, President and Chief Executive Officer. “We bring decades of experience in delivering complex and revitalizing healthcare projects. We look forward to working together with WAHA, Infrastructure Ontario, and the local Indigenous communities to deliver another successful project.”

“On behalf of everyone at Infrastructure Ontario, I’d like to congratulate WAHA, Pomerleau Healthcare Partners and the provincial and federal governments on this truly one-of-a-kind project that will transform healthcare in the north,” said Michael Lindsay, President and CEO of Infrastructure Ontario. “This milestone for the WAHA Redevelopment Project marks the close of procurement for our first progressive P3 DBF project – and the first to complete the development phase. As the next phase of construction kicks off, we’re committed to working with communities and stakeholders to get critical healthcare infrastructure like this project built.”

“We are all committed to creating the most state-of-the-art regional healthcare campus possible and we’re excited to reach this milestone in our redevelopment project,” said Lynne Innes, President and CEO of Weeneebayko Area Health Authority. “Our entire organization is eager to begin the next phase of construction which will drive us forward in ensuring the health and well-being of people in our region.”

The Pomerleau Healthcare Partners (PHP) team is comprised of:

Applicant Leads: Pomerleau Inc.Design Team: Kasian Architects Ontario Inc. and Bertrand Wheeler Architecture Inc.Construction: Pomerleau Inc.Financial Advisor: PricewaterhouseCoopers LLP

Construction is expected to be completed in 2030.

Learn more about the project: https://www.infrastructureontario.ca/en/what-we-do/projectssearch/weeneebayko-area-health-authority-waha-redevelopment/.

About Pomerleau 

Pomerleau is one of Canada’s largest construction companies, with close to $5 billion in revenues in 2023. It delivers buildings, infrastructures, civil engineering works, and major projects using collaborative models. With its research and development lab, Pomerleau integrates innovation in more than 70% of its projects and works in a sustainable way to build the living environments of tomorrow. Its subsidiary Borea executes 50% of the country’s renewable construction projects, and ITC Construction Group, acquired in 2022, is one of the largest residential construction companies in the West. It also owns Pomerleau Capital, a subsidiary specializing in private infrastructure investment and financing. Founded 60 years ago, Pomerleau has over 5,000 employees and workers at over 200 sites from coast to coast. The company has been named among Canada’s Top 100 Employers since 2020.

SOURCE Pomerleau Inc.

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