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Consumers Are Willing to Spend 51% More with Retailers They Trust, According to New Forter Report

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The report reveals challenges remain for retailers to unlock the full Trust Premium

NEW YORK, Oct. 2, 2024 /PRNewswire/ — Forter, the Trust Platform for digital commerce, today published the 2024 Trust Premium Report which explores the evolving relationship between consumer shopping habits and brand trust. For the second year in a row, the report found consumers still place a significant premium on trust – on average, spending 51% more with trusted retailers – based on 2,000 survey respondents in the U.S. and U.K.

Despite the impressive “Trust Premium” uplift, consumers surveyed in the U.S. and U.K. ranked their overall trust in online brands a 7/10 – down slightly from 8/10 in Forter’s 2023 Consumer Trust Premium Report. Trust is critical for consumers and, while many factors influence trust, online experience is a crucial component – from account creation and authentication to shipping and returns, loyalty programs and more.

“The digital experience impacts trust more than retailers may think, whether with complicated check-outs, unfriendly policies, or other shopper friction,” said Michael Reitblat, CEO and co-founder, Forter. “By treating their shoppers like people – instead of bots or bad actors – retailers can secure higher average order values and stronger customer lifetime value.”

Friction has a Hidden Cost
Many retailers use friction to validate good shoppers – and keep fraudsters at bay. But the report found that friction continues to cost retailers money at alarming rates. Seventy-eight percent of consumers surveyed admit they will likely abandon their online shopping carts if the process is too difficult or time-consuming.

Friction-filled experiences, particularly with complicated shipping and return policies, can erode trust in brands, driving customers away. Ninety-five percent of consumers surveyed said that shipping policies are important in deciding where to shop, with 53% abandoning their purchase in the last three months due to restrictive shipping policies. The same goes for returns: 89% said that return policies are important, with 22% admitting they’ve abandoned a purchase due to restrictive policies.

Loyal to Loyalty Programs 
The report also found that, despite consumers seeking loyalty programs from their favorite brands, their trust is eroded by security issues with these perks. Seventy-two percent of consumers surveyed agreed that loyalty programs influence where they shop, yet just under 1 in every 5 has been the victim of loyalty abuse – having their online points/rewards stolen – in the last three months.

Retailers attempting to drive customer lifetime value through their loyalty programs must invest in securing and protecting customer accounts to ensure bad actors aren’t taking advantage.

Holiday Shopping Stress Test 
The holiday shopping season will be a stress test for retailers – those able to maintain trust with consumers will secure more wallet share. According to the report, nearly half (48%) of consumers surveyed will spend the same or more on online holiday shopping in 2024, with 48% planning to use buy now, pay later (BNPL) for their purchases. The question isn’t whether consumers will shop this holiday season, but where and how they will choose to spend their money.

“Brands are future-proofing their businesses to thrive in an uncertain economic environment with unpredictable consumer behavior,” said Reitblat. “One of the biggest changes they can make is to invest in knowing who their good customers are so that they can deliver tailored experiences and build lifetime value through mutual trust.”

To read the full 2024 Trust Premium Report, visit: https://explore.forter.com/2024-trust-premium-report.

Methodology
The research was conducted by Opinion Matters in June 2024. The survey gathered responses from 2,000 adults aged 18+ who have at least two active online eCommerce accounts and shopped online at least once in the last three months in the UK and USA. There were 1,000 respondents from each territory.

About Forter
Forter is the Trust Platform for digital commerce. We make accurate, instant assessments of trustworthiness across every step of the buying journey. Our ability to isolate fraud and protect consumers is why Nordstrom, Instacart, Priceline and leaders across industries have trusted us to process more than $1 trillion in transactions. Our deep understanding of identity and use of automation helps businesses prevent fraud, maximize revenue and deliver superior experiences for their consumers.

About Opinion Matters
Opinion Matters is an award-winning insight agency. Their consultants create bespoke market research solutions for businesses, organizations, and agencies worldwide. They are experts in creating concepts, implementing and managing projects, analyzing results and reporting. The agency operates internationally, offering highly targeted niche panels that are more pertinent to specialist audiences and media requirements. Generic samples are also available.

Opinion Matters abides by and employs members of the Market Research Society and follows the MRS code of conduct and ESOMAR principles. Opinion Matters is also a member of the British Polling Council.

Media contact:
forter@missionnorth.com

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SOURCE Forter

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Appy Pie’s No-Code AI Design Platform Simplifies Holiday Creations for Christmas Posters and Avatars

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December 21, 2024

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NEW DELHI, Dec. 21, 2024 /PRNewswire/ — Appy Pie Design, a leading No-code AI Design Platform, offers businesses and individuals an easy way to create Christmas posters and avatars for this upcoming holiday season. With its enhanced suite of AI-powered tools, the platform allows users to design festive visuals effortlessly, making it a go-to choice for creative holiday solutions.

Also, users can create unique, seasonally-themed avatars to showcase their holiday spirit across social media and professional platforms. These Christmas avatars can be used to personalize social media profiles, email signatures, or even professional platforms, spreading holiday cheer in both casual and formal settings.

“Our platform is designed to make the holidays easier and more joyful for everyone,” said Abhinav Girdhar, CEO of Appy Pie. “By providing accessible and creative solutions, we aim to help users connect meaningfully during this festive season.”

The AI Animation Generator enables users to bring their holiday ideas to life with engaging and dynamic visuals. The platform provides flexibility and convenience, making it an indispensable tool for celebrating the holiday season creatively and efficiently.

For those looking to turn static visuals into dynamic content, the Image to Video AI tool transforms still images into alluring videos. This functionality adds a new dimension to holiday designs, making them more interactive and impactful.

About Appy Pie
Appy Pie, a Trademark of Appy Pie LLP, is a leading global platform offering a suite of no-code, AI-powered tools, including an app builder, website builder, workflow automation platform, graphic design software, chatbot builder, help desk software, and live chat software, to help businesses and individuals design, build, and automate. With a user-friendly interface and a wide range of customizable templates, Appy Pie empowers users to create professional-grade applications, websites, and automation without coding expertise. Appy Pie caters to diverse needs from entrepreneurs to established enterprises by providing innovative solutions for various industries.

Media Contact
Abhinav Girdhar
sales@appypie.com
+1 888 322 7617

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SOURCE Appy Pie

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The Art of Lightness: ASUS to Unveil World’s Lightest Copilot+ PC

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December 21, 2024

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LAS VEGAS, Dec. 21, 2024 /PRNewswire/ — ASUS is set to debut the world’s lightest Copilot+ PC during the AIways Incredible launch event on January 7, 2025. This groundbreaking laptop redefines ultra-light, AI-powered performance and will kick off CES 2025 with a live global stream.

Join the AIways Incredible Launch Event Online:

Date: January 7 at 9:00 AM PST

Event Page: https://asus.click/ces25_teaser

Teaser Video: https://www.youtube.com/watch?v=TLgFyI5jnbQ 

This latest solution will be part of the ASUS Zenbook series of laptops and offers several innovative aspects to look forward to.

The Art of Lightness Meets Next-Gen Technology

The ultra-light design of the world’s lightest Copilot+ PC is set to redefine possibilities for mobility on AI devices, offering a portable partner and collaborator for the modern user. It is the perfect blend of elegance and functionality, offering a seamless experience for professionals, creators, and everyday users alike. Inspired by minimalism and nature, the design philosophy celebrates quiet luxury without sacrificing innovation.

Intelligent Innovation with Copilot+ AI

The new Zenbook is more than a laptop—it is a smart partner designed to revolutionize productivity. Powered by Copilot+ AI, it delivers intuitive, adaptive workflows, seamless collaboration, and smarter performance tailored to user needs.

Performance Without Compromise

Despite its ultra-light design, the laptop boasts robust performance and an impressive 32-hour battery life, offering continuous productivity that makes it ideal for travelling, remote work, and on-the-go productivity. Full specs, including details of the cutting-edge processor, will be unveiled during the event.

AIways Incredible at CES 2025

The launch marks a key milestone for ASUS in shaping the AI era. Viewers around the world will discover the complete AI-powered capabilities of the revolutionary Zenbook, redefining the future of computing.

Tune in on January 7 to experience AIways Incredible for yourself: https://asus.click/ces25_teaser

About ASUS
ASUS is a global technology leader that provides the world’s most innovative and intuitive devices, components, and solutions to deliver incredible experiences that enhance the lives of people everywhere. With its team of 5,000 in-house R&D experts, ASUS is world-renowned for continuously reimagining today’s technologies for tomorrow, garners more than 11 awards every day for quality, innovation, and design, and is ranked among Fortune’s World’s Most Admired Companies.

View original content to download multimedia:https://www.prnewswire.com/news-releases/the-art-of-lightness-asus-to-unveil-worlds-lightest-copilot-pc-302337417.html

SOURCE ASUSTek Computer INC.

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IGF 2024 Concludes 19th Edition, Calling for Enhanced Digital Cooperation and Sustainable Development

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December 21, 2024

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RIYADH, Saudi Arabia, Dec. 21, 2024 /PRNewswire/ — The Internet Governance Forum (IGF) successfully concluded its 19th edition, hosted in Riyadh at the King Abdulaziz International Conference Center from December 15 to 19, 2024. Organized by the United Nations, the event featured over 100 experts, specialists, officials, and stakeholders from 160 countries, alongside more than 1,000 international speakers.

The forum served as a distinguished platform for global digital transformation experts, fostering discussions on artificial intelligence and digital innovation. It provided an opportunity for the exchange of experiences, information, and best practices, while addressing emerging digital challenges and collaboratively identifying solutions across governments, private enterprises, and non-profit sectors.

This year’s edition was held under the theme “Building Our Multistakeholder Digital Future” and centered around four key sub-themes: Harnessing Innovation and Balancing Risks in the Digital Space; Enhancing Digital Contribution to Peace, Development and Sustainability; Advancing Human Empowerment and Inclusiveness in the Digital Age; and Improving Digital Governance for the Internet We Want.

Discussions focused on achieving a shared understanding of how to maximize the global internet’s potential, mitigate risks, and address challenges to support the United Nations’ Sustainable Development Goals (SDGs). Key topics included leveraging digital innovation while addressing associated challenges, supporting strategic digital government initiatives, and promoting global peace and sustainability through digital tools.

His Excellency the Minister of Communications and Information Technology, Eng. Abdullah bin Amer Alswaha, expressed his great pride in the forum’s success, saying, “This year’s edition of the forum is the largest to date in terms of participants and working sessions, as confirmed by the United Nations. As one of the fastest-growing countries in the digital sector, Saudi Arabia is committed not only to facilitating internet access and harnessing technological developments to drive progress and sustainable development, but also to enhancing digital cooperation to achieve the SDGs.”

The forum’s activities featured a strong presence from public and private sector institutions and international entities dedicated to enabling digital transformation and fostering innovation. Success stories were showcased, demonstrating how these entities have accelerated digital government services for the benefit of society. Sessions and workshops addressed critical digital challenges, transformative applications of digital innovations, and opportunities for adopting and expanding access to digital technology and governance.

Participants engaged enthusiastically in interactive sessions with experts who shed light on diverse aspects of internet governance and digital collaboration, responding to inquiries and providing valuable insights. These interactions offered Saudi national cadres and emerging talents an exceptional opportunity to expand their knowledge and expertise.

The forum was an opportunity to showcase the Kingdom’s great capabilities in communications and information technology, the tremendous digital developments and achievements in e-commerce, banking, healthcare services, and official government transactions.

The forum also served as a platform to highlight Saudi Arabia’s remarkable advancements in communications and information technology, including progress in e-commerce, banking, healthcare services, and official government transactions. It reaffirmed the Kingdom’s rapid strides in building a thriving digital economy, its leadership in promoting digital inclusion, and its efforts to bridge the global digital divide in alignment with the UN’s SDGs.

By hosting the 19th edition of IGF, Riyadh reaffirmed Saudi Arabia’s commitment to solidifying its position as a global leader in digital innovation, international cooperation, and shaping the future of internet governance.

For more information about the Internet Governance Forum, please visit: https://www.intgovforum.org/en

For more information about the Digital Government Authority, please visit: https://dga.gov.sa/en

View original content:https://www.prnewswire.com/apac/news-releases/igf-2024-concludes-19th-edition-calling-for-enhanced-digital-cooperation-and-sustainable-development-302337853.html

SOURCE Internet Governance Forum

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