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Web Analytics Market to Grow by USD 2.76 Billion from 2024-2028, Driven by Increasing Preference for Online Shopping and AI Redefining the Market Landscape – Technavio

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NEW YORK, Oct. 1, 2024 /PRNewswire/ — Report with market evolution powered by AI – The Global Web Analytics Market  size is estimated to grow by USD 2.76 billion from 2024-2028, according to Technavio. The market is estimated to grow at a CAGR of over 13.63%  during the forecast period. Rising preference for online shopping is driving market growth, with a trend towards increasing adoption of cloud. However, challenges associated with compliance to data privacy and regulations  poses a challenge – Key market players include Adobe Inc., Alphabet Inc., AT Internet, Cardiolog Analytics, Comscore Inc., Content Square Inc., International Business Machines Corp., Meta Platforms Inc., Metrics Enterprises Inc., Microsoft Corp., New Relic Inc., Oracle Corp., Quantcast, Rankwatch, Roxr Software Ltd., SAS Institute Inc., Smartlook.com s.r.o., Snowplow Analytics Ltd., Splunk Inc., and Webtrends Inc..

AI-Powered Market Evolution Insights. Our comprehensive market report ready with the latest trends, growth opportunities, and strategic analysis- View your snapshot now

Forecast period

2024-2028

Base Year

2023

Historic Data

Segment Covered

Deployment (Cloud-based and On-premises) and Geography (North America, Europe, APAC, South America, and Middle East and Africa)

Region Covered

North America, Europe, APAC, South America, and Middle East and Africa

Key companies profiled

Adobe Inc., Alphabet Inc., AT Internet, Cardiolog Analytics, Comscore Inc., Content Square Inc., International Business Machines Corp., Meta Platforms Inc., Metrics Enterprises Inc., Microsoft Corp., New Relic Inc., Oracle Corp., Quantcast, Rankwatch, Roxr Software Ltd., SAS Institute Inc., Smartlook.com s.r.o., Snowplow Analytics Ltd., Splunk Inc., and Webtrends Inc.

Key Market Trends Fueling Growth

Cloud computing solutions are increasingly popular among organizations due to their cost-effective and flexible nature. Businesses in sectors like BFSI, telecom, healthcare, and manufacturing, including small, medium, and large enterprises, are shifting towards cloud-based technologies to reduce capital expenditure. Web analytics is a crucial aspect of online businesses, enabling companies to enhance customer satisfaction and maximize returns on investment. Real-time access to customer data, such as purchasing behavior, is vital for efficient decision-making. Cloud-based web analytics software allows organizations to analyze this data centrally and in real-time. These tools offer a data warehouse that expands with the number of visits and consumer actions. For instance, a site with one million customers performing ten different searches monthly generates data growth of 100 times per month, amounting to terabytes. Cloud-based web analytics tools collect data from websites and extend its usage to other digital marketing platforms like emails and ads. IBM, Adobe Omniture, Google Analytics, Piwik PRO Cloud (Matomo), and Webtrends are notable cloud-based web analytics vendors. The market for web analytics is expected to grow due to the widespread adoption of cloud-based services. 

The Web Analytics Market is thriving with trends such as Search Engine Tracking and Ranking, Heat Map Analytics, Marketing Automation, Behavior-Based Targeting, and Social Media Management. These tools help businesses understand their online presence and customer behavior through Service and Professional Services, Support and Maintenance, On-Demand and On-Premises solutions. The IT industry is leveraging Cloud services and a skilled workforce for Data security and privacy concerns. Travel and Hospitality, Media and Entertainment, Telecommunication and IT sectors are major consumers. Analytics solutions provide Performance Monitoring, Multichannel Campaign Analysis, Display Advertising Optimization, and Mobile analytics. E-commerce, Omnichannel commerce, and Mobility are key areas of focus. Cloud technologies and IoT technologies are driving innovation. Data-driven decisions rule Business operations, and Online marketing efforts require Data privacy regulations and Compliance requirements. 

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Market Challenges

Web analytics plays a vital role in digital marketing as it enables retailers to offer personalized shopping experiences through product recommendations, targeted advertising, and pricing. Tools like Google Analytics and Matomo help website operators make their sites more user-friendly by allowing real-time responses to user behavior. However, data privacy concerns are escalating due to the handling of sensitive user information. Online marketers must comply with regulations such as GDPR and HIPAA, and ensure the legal usage and privacy of customer data. Websites may face challenges with IP address recording, which can raise privacy issues in some countries. To address this, websites should seek explicit permission from visitors regarding data access. Despite these challenges, web analytics continues to be a crucial component of digital marketing strategies.The Web Analytics Market is growing rapidly as businesses increasingly rely on data-driven decisions to improve their online presence and marketing strategies. However, there are several challenges that need to be addressed. Mobile analytics is crucial as more consumers shop on mobile devices, but it can be difficult to track and analyze this data effectively. The cloud segment is popular for its flexibility and cost savings, but security and compliance with data privacy regulations are concerns. Omnichannel commerce and eCommerce require a seamless digital experience across all devices and platforms. Website performance is key to keeping visitors engaged and improving conversion rates. Understanding user behavior and online marketing efforts is essential for optimizing customer experience and personalization. Artificial intelligence and machine learning are valuable tools for analyzing big data and predicting customer behavior, but they also require compliance with transportation and logistics regulations. Key performance indicators like conversion rates and website visitors are important metrics for online retailers, and marketing campaigns must be optimized to meet these goals. Predictive capabilities are becoming increasingly important in the digital marketing landscape, but they also raise questions about data privacy and compliance requirements.

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Segment Overview

This web analytics market report extensively covers market segmentation by

Deployment 1.1 Cloud-based1.2 On-premisesGeography 2.1 North America2.2 Europe2.3 APAC2.4 South America2.5 Middle East and Africa

1.1 Cloud-based-  The Web Analytics market is a significant business sector that helps companies measure, analyze, and understand their website performance. It provides valuable insights into user behavior, traffic patterns, and conversion rates. Businesses use these insights to optimize their online presence, improve customer experience, and make data-driven decisions. The market is continuously growing due to the increasing importance of digital channels in business strategy. Companies invest in web analytics tools to gain a competitive edge and enhance their online performance.

Download complimentary Sample Report to gain insights into AI’s impact on market dynamics, emerging trends, and future opportunities- including forecast (2024-2028) and historic data ( – )

Research Analysis

The Web Analytics market is a dynamic and evolving industry focused on helping businesses understand and optimize their online performance. Key areas of emphasis include Search Engine Tracking and Ranking, Heat Map Analytics, Marketing Automation, Behavior-Based Targeting, and Service provision. Professional Services, Support and Maintenance, On-Demand, and Automation technologies are essential components of the market, enabling businesses to gain insights from their Online marketing efforts and make Data-driven decisions. The market caters to various sectors, including eCommerce, Omnichannel commerce, and Mobility, offering solutions for Mobile analytics, Social Media Management, Display Advertising Optimization, Website performance analysis, and User behavior tracking. The Cloud segment dominates the market, providing On-Demand and cost-effective solutions. The market continues to innovate, with a focus on enhancing Online presence and enabling effective Marketing strategies.

Market Research Overview

The Web Analytics market is a dynamic and evolving industry focused on providing businesses with insights and data to optimize their online presence and marketing efforts. Key areas of focus include Search Engine Tracking and Ranking, Heat Map Analytics, Marketing Automation, Behavior-Based Targeting, and Professional Services. Solutions range from On-Demand and On-Premises to Cloud services, catering to various industries such as Travel and Hospitality, Media and Entertainment, Telecommunication and IT, and the IT industry itself. Web analytics encompasses various aspects, including Web page performance, Business operations, Organizational data, and IT infrastructure. Cloud technologies and IoT technologies are driving innovation in this space, offering advanced Analytics solutions and Automation technologies. Mobile analytics is a growing segment, with a focus on Mobility and Omnichannel commerce. Key performance indicators like Conversion rates, Customer behavior, and Online marketplace performance are crucial for data-driven decisions. Compliance requirements and Data privacy regulations are essential considerations in the digital marketing landscape. Personalization, Artificial intelligence, and Machine learning are essential components of modern marketing strategies, enabling predictive capabilities and enhancing the Customer experience. Online retailers and eCommerce businesses heavily rely on Web Analytics for Conversion rate optimization and understanding User behavior.

Table of Contents:

1 Executive Summary
2 Market Landscape
3 Market Sizing
4 Historic Market Size
5 Five Forces Analysis
6 Market Segmentation

DeploymentCloud-basedOn-premisesGeographyNorth AmericaEuropeAPACSouth AmericaMiddle East And Africa

7 Customer Landscape
8 Geographic Landscape
9 Drivers, Challenges, and Trends
10 Company Landscape
11 Company Analysis
12 Appendix

About Technavio

Technavio is a leading global technology research and advisory company. Their research and analysis focuses on emerging market trends and provides actionable insights to help businesses identify market opportunities and develop effective strategies to optimize their market positions.

With over 500 specialized analysts, Technavio’s report library consists of more than 17,000 reports and counting, covering 800 technologies, spanning across 50 countries. Their client base consists of enterprises of all sizes, including more than 100 Fortune 500 companies. This growing client base relies on Technavio’s comprehensive coverage, extensive research, and actionable market insights to identify opportunities in existing and potential markets and assess their competitive positions within changing market scenarios.

Contacts

Technavio Research
Jesse Maida
Media & Marketing Executive
US: +1 844 364 1100
UK: +44 203 893 3200
Email: media@technavio.com
Website: www.technavio.com/

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SOURCE Technavio

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Great Place To Work® announces Singapore’s Best Workplaces in Technology™ 2024 List

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SINGAPORE, Oct. 2, 2024 /PRNewswire/ — Great Place To Work®, the global authority on workplace culture revealed the 35 companies placed on the Singapore’s Best Workplaces in Technology™ 2024 List.  Now in its fourth year, companies are ranked in four categories of micro, small, medium and large.

The companies were shortlisted using rigorous analytics and confidential employee feedback from over 16,000 employee voices. Companies were only considered if they are a Great Place To Work CertifiedTM organization.

Managing Director of Great Place To Work ASEAN and ANZ, Ms Evelyn Kwek said: “It is truly inspiring to celebrate the 2024 Best Workplaces in Technology in Singapore, especially in a time when the world is navigating such dynamic and challenging landscapes. These remarkable workplaces have not only continued to thrive but have done so by placing their people at the heart of their success.”

“Congratulations to all the companies on this List —you set the standard for what’s possible when organizations lead with purpose, empathy, and a dedication to creating environments where people feel valued and empowered, she added”

The Best Workplaces in Technology is determined using Great Place To Work’s For All™ methodology to evaluate.

The Great Place To Work’s Trust Index Survey enables employees to share confidential quantitative and qualitative feedback about their organization’s culture by responding to 60 survey questions. Collectively, these statements describe a great employee experience, defined by high levels of trust, respect, credibility, fairness, pride, and camaraderie.  

85% of the evaluation is based on what employees report about their experiences of trust and reaching their full human potential as part of their organization, no matter who they are or what they do. Great Place To Work analyses these experiences relative to each organization’s size, workforce make up, and what is typical in the Technology sector. The remainder of the evaluation is an assessment of all employees’ daily experiences of the company’s values, people’s ability to contribute new ideas, and the effectiveness of their leaders to ensure they are consistently experienced.

## END ##

About Great Place To Work

As the global authority on workplace culture, Great Place To Work brings 30 years of ground-breaking research and data to help every place become a great place to work for all. Their proprietary platform and For All Model helps companies evaluate the experience of every employee, with exemplary workplaces becoming Great Place To Work Certified or receiving recognition on a coveted Best Workplaces List. Follow Great Place To Work on LinkedIn, Facebook, and Instagram or visit greatplacetowork.com.sg to learn more.

About Great Place To Work Certification

Great Place To Work Certification is the most definitive “employer-of-choice” recognition that companies aspire to achieve. It is the only recognition based entirely on what employees report about their workplace experience – specifically, how consistently they experience a high-trust workplace. Great Place To Work Certification is recognized worldwide by employees and employers alike and is the global benchmark for identifying and recognising outstanding employee experience. Every year, more than 10,000 companies across 97 countries apply to get Great Place To Work Certified.

Contact: Lleufer Sinsua, Marketing Business Partner, Great Place To Work® Singapore
Email: lleufer.sinsua@greatplacetowork.com

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SOURCE Great Place To Work ASEAN & ANZ

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Riverside Expands Dastex Group with pure11 Acquisition

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Third Add-on Enhances Product Portfolio and Market Reach in the DACH Region

CLEVELAND, Oct. 2, 2024 /PRNewswire/ — The Riverside Company (Riverside), a global investment firm focused on the smaller end of the middle market, announced an affiliated European fund has signed a definitive agreement to invest in pure11 GmbH (pure11), a German distributor of consumables for cleanrooms and other controlled environments, from its founders. The investment is the third add-on in 16 months to Riverside’s portfolio company Dastex Group GmbH (Dastex), a specialized cleanroom garment and consumables distributor in Europe. Closing of the deal is subject to customary approvals by the competent regulatory authorities.

 

 

Founded in 2007, pure11, through third-party brand distribution as well as its proprietary brand CELOS®, offers a broad product portfolio including gloves, wipes, disposable garments, and swabs. The company, headquartered in Grünwald, Germany, primarily serves customers from the pharmaceutical and semiconductor industries, but also optical glass, automotive, and pharmacies.

Damien Gaudin, Partner at Riverside Europe who led the deal, commented: “With pure11, Dastex continues its expansion strategy in Europe, acquiring a sizeable independent cleanroom consumables player in the DACH region. The company has established a robust market presence through its experienced commercial sales force and strategic distribution partners. This success is further bolstered by maintaining strong relationships with suppliers and leveraging its strong technical expertise. Besides strengthening Dastex’s market positioning in the DACH region, the addition of pure11 will further improve the product offering of the Group, diversify end-market exposure, and enable Dastex to integrate a strong management team in place at pure11.” 

The owner and Managing Director of pure11, Julian Kropp, added: “I am incredibly proud of the pure11 team’s success over the past years. The strategic combination with Dastex is the right move for pure11, which will enable us to reach ambitious growth targets even faster by leveraging the combined strengths of two top notch companies. The entire management team and I are excited to start the next chapter, as there couldn’t be a better partner sharing our values of strong commitment, excellence in services, and product innovation. We are convinced that our customers, suppliers, and employees will benefit significantly from this new partnership.”

Linda Vereycken, CEO of Dastex, stated: “Alongside the rest of our management team, I am delighted to announce the strategic acquisition of pure11, which promises mutual benefits and growth for the Group. Pure11 has rapidly built its market position in Germany and neighboring countries. Acquiring pure11 consolidates the strengths of two complementary firms, enhancing our cleanroom expertise and services. This move is a significant stride toward establishing our position as one of the leading cleanroom specialists in the EU, with the goal of becoming the most trusted partner for our clients. This acquisition highlights Dastex’s ability to identify opportunities that align with our values, vision, and European expansion strategy.”

Riverside acquired Dastex and its first add-on Vita Verita mid-2023. Continuing its buy-and-build strategy, the company added AET, a leading independent player in Norway, in April 2024. The acquisition of pure11 marks another step towards building a leading European platform in cleanroom contamination control, well-positioned to grow organically and via acquisitions. Dastex serves the resilient and growing cleanroom industry, helping customers in pharmaceuticals, life sciences, semiconductor and other high-tech industries to meet ever stricter quality and regulatory standards.

Working with Gaudin on the deal for Riverside were Vice Presidents Maxime Meulemeester and Nicola Tomaschko, Senior Associate Sebastiaan Pauwels and Senior Legal Counsel Peter Parmentier.

About The Riverside Company

The Riverside Company is a global investment firm focused on being one of the leading private equity and flexible capital options for business owners and portfolio company employees at the smaller end of the middle market by seeking to fuel transformative growth and create lasting value. Since its founding in 1988, Riverside has made more than 1,000 investments. The firm’s international private equity and flexible capital portfolios include more than 140 companies.

Riverside Europe is an integral part of the Riverside’s broad global network and has been active in Europe since 1989. Riverside believes a truly global presence provides insight into local conditions, culture and business practices, making team members better business partners. For more information, visit: www.riversidecompany.com.

Contact:

Keith Davisson

Marketing Consultant

The Riverside Company

+1 216 -535 -1777

kdavisson@riversidecompany.com

Henrietta Hirst

Partner

Hydra Strategy

+44 7880 742 375

henrietta.hirst@hydrastrategy.co.uk

Logo – https://mma.prnewswire.com/media/2521175/Riverside_Company_logo.jpg

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Aiello Secures New Funding to Fuel Expansion Across Japan and Southeast Asia

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TAIPEI, Oct. 2, 2024 /PRNewswire/ — Aiello, a leading startup specializing in Natural Language Processing (NLP), announced today the successful completion of a US$5 million funding round. The round was led by prominent Japanese venture capital firms Cool Japan Fund and CDIB Cross Border Innovation Fund II LP, along with E.Sun Venture Capital Co., Ltd., and B Current Mstar Impact Investment. Additional support came from existing institutional backers, JAFCO Asia and Wistron Corporation, further reinforcing confidence in Aiello’s strategic direction.

As part of this round, Aiello welcomed Kenichi Sawaya from CDIB Cross Border Innovation Fund II LP, a Co-GP fund between CDIB and Cool Japan Fund, to join the board of directors. Sawaya brings a wealth of global experience and strategic insight, which will be instrumental in accelerating Aiello’s expansion into Japan. “We are excited to participate in Aiello’s latest funding round. Their AI expertise and innovative, all-in-one hospitality management system will address operational inefficiencies and fragmentation in the hospitality sector, driving sustainable growth amid ongoing labor shortages. We look forward to advancing the digital transformation and elevating hotel services in Japan through this partnership,” Sawaya said.  

Aiello CEO and co-founder Vic Shen commented, “This funding round is primarily about bringing on board shareholders who offer invaluable experience for our growth. The capital raised will support our international expansion, particularly in Japan and Southeast Asia. Beyond expanding our reach, we aim to collaborate with local software and service providers to adapt and enhance the Aiello Hospitality Platform, creating a fully localized, all-in-one SaaS solution that can replace outdated systems.”

In 2023, Aiello launched Aiello-One, an all-in-one SaaS management platform designed specifically for the hospitality industry. The platform offers three core modules: Interface, Operations, and Insight. These modules simplify the adoption of digital solutions, while the platform’s flexible plugin system enables continuous upgrades. This approach allows hotels to reduce maintenance costs and easily tailor the system to meet their unique operational needs.

Aiello’s international partnerships have surged, with 65% of its new contracts in 2023 coming from global hotel chains such as Seibu Prince Hotels & Resorts, Millennium Hotels and Resorts, and Taiwan’s Cosmos Hotels & Resorts and Caesar Park Hotels & Resorts. Over the past three years, Aiello has been implemented in more than 180 hotels, covering over 20,000 rooms. The platform has processed over 4.71 million guest requests and cross-departmental tasks, while its voice and touch functionalities have facilitated over 55.1 million guest interactions. To date, Aiello has supported more than 2.8 million room nights, providing personalized service and real-time responses to meet the diverse needs of modern travelers.

Looking ahead to 2025-2027, Aiello is well-positioned to address critical industry challenges, including labor shortages, the growing number of new hotels, and the rising demand for brand renovations. The shift from traditional on-premise servers to AI-powered in-room devices is expected to elevate the industry to new heights of technological innovation.

Starting in Q3 2024, Aiello has partnered with service and content providers to offer diversified travel itineraries and shopping services directly in guest rooms, aiming to further enhance guest experiences and drive hotel revenue growth.

About Aiello

Aiello is a leading provider of Voice AI in the hospitality industry. Its flagship product, Aiello Voice Assistant, is a multi-award-winning talk & touch voice AI technology solution aimed at streamlining hotel operations, enhancing the guest experience, and generating insights about customer behavior. The state-of-the-art Aiello Voice Assistant is designed to elevate the guest experience with its unique AI-powered features and capabilities. Since 2019, Aiello Voice Assistant has been deployed in over 180 hotels, encompassing 20,000 rooms, and has answered over 14 million inquiries from 2.5 million end users in Chinese, Japanese, Thai, and English.

Learn more at Aiello’s official website: https://aiello.ai/

For further information, please contact:

Patty Chen

Marketing Director, Aiello

Email: patty.chen@aiello.ai

Patricia Wang

PR/Event Marketing Manager, Aiello

Email: patricia.wang@aiello.ai

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SOURCE Aiello

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