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TripleLift Releases New Report on How Global Advertisers Are Adapting to The Addressability Shift

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 ‘New Age of Data’ evaluates advertisers’ ways of thinking to better understand and serve their perceptions and challenges in the addressability landscape

NEW YORK, Oct. 1, 2024 /PRNewswire/ — TripleLift, the ad tech platform elevating digital advertising across every screen, today released its 2024 State of Data report that dives into the minds of advertisers to better understand what their perceptions, challenges and needs are from a data solution in the current addressability landscape. In partnership with Advanis, a privately owned market and social research firm known for its innovation, technology leadership, and client responsiveness, TripleLift launched an online study targeted to programmatic marketers. This study encompassed respondents from four different regions: US, UK, Germany and France.

Many of the respondents within the report revealed that the constant adaptation in the world of programmatic advertising no longer felt like a hurdle to overcome, but rather an increased opportunity to incorporate new elements. With that, the report uncovered three major findings:

Individuals indicated that there is an increased trust in big tech, showing more than 2x the average increase in trust since 2021.Many showed positive sentiments around Google’s deprecation announcements from this Summer, with 61% saying they felt positive following the delay in deprecation, and an anticipated larger number feeling optimistic after the full cancellation.96% of respondents agree that ‘The future of programmatic advertising is going to open up new opportunities for success.’

In a landscape where the phrase ‘signal loss’ is often utilized, there are also ‘signal gains.’ It’s critical for the industry at large, not just marketers, to understand the impact of these signals and how to best utilize them to create successful campaigns that offer strong returns on ad spend. While performance and efficiency are top concerns, these are closely followed by challenges such as: Achieving KPIs (45%), Fraud & Sustainability (41%), and Accurate Targeting Capabilities (37%).

“The shifting of the addressability spectrum will continue as the consumer desire for privacy increases and browser competitors seek to take advantage of the privacy opportunity,” said Airey Baringer, VP of Product for Privacy and Identity at TripleLift. “Now is a critical time to stay ahead, so the impetus of this report is to determine how these shifts are impacting the bottom line and educate the industry on how solutions such as TripleLift Audiences can help marketers position for a more privacy-first future. Our goal with these findings is to provide marketers with new insights on how to reach intended targets with the added pressure of addressability compression.”

The report looks at four different solutions ranging from data management to privacy concerns, and finds that each solution has a very specific perception to overcome. The common theme across all solutions remains true – that as the programmatic industry enters into this new age of data, a new foundation needs to be set. There is, and will be, a large obstacle to overcome with many advertisers still relying on cookied-inventory. And despite Google no longer indicating that it will deprecate cookies, it is still important for publishers and ad tech to have solutions in place and prove those solutions through performance, transparency, repeatable measurement and trust.

The New Age of Data shows that advertisers are curious when it comes to these solutions, but remain critical until their needs can be met (and proven). As the industry looks ahead, the programmatic ecosystem will soon be telling new stories with their campaigns as new signals come into play to support these solutions.

To learn more about the 2024 New Age of Data, please visit the link here.

About TripleLift
We’re TripleLift, an advertising platform on a mission to elevate digital advertising through beautiful creative, quality publishers, actionable data, and smart targeting. Through over 1 trillion monthly ad transactions, we help publishers and platforms monetize their businesses. Our technology is where the world’s leading brands find audiences across online video, connected television, display, and native ads. Brand and enterprise customers choose us because of our innovative solutions, premium formats, and supportive experts dedicated to maximizing their performance. We are part of the Vista Equity Partners portfolio. As an NMSDC-certified minority-owned business, we qualify for diverse spending goals and are committed to economic inclusion. Find out how TripleLift raises up the programmatic ecosystem at triplelift.com.

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Morpheus Space Nominated for the Gründerszene Award in Deep Tech & AI

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DRESDEN, Germany, Nov. 27, 2024 /PRNewswire/ — Morpheus Space, a leading innovator in advanced propulsion systems for satellites, is honored to announce its nomination for the Gründerszene Award in the Deep Tech & AI category. This prestigious recognition places Morpheus Space among the top five startups revolutionizing the tech industry in Germany.

The Gründerszene Awards are an annual celebration of outstanding startups in the DACH region (Germany, Austria, Switzerland), honoring their impact, innovation, and growth. Presented by the Gründerszene community—a leading online platform for startup news and insights—the awards highlight companies that are making significant strides in their respective fields.

“We are thrilled to be recognized by Gründerszene for our work in making in-space mobility safe and simple,” said Daniel Bock, CEO & Co-Founder of Morpheus Space. “As space and our orbits become increasingly congested, contested, and competitive, our mission to prevent the proliferation of space debris, help craft avoid collisions and enable reliable satellite operations becomes ever more urgent and necessary. This nomination underscores our commitment to protecting the space environment and ensuring that critical infrastructure in space remains accessible for future generations.”

Morpheus Space has been at the forefront of developing innovative space mobility solutions that enable satellites and constellations to maneuver efficiently in orbit. Earlier this year, the company launched its second-generation electric propulsion system, the GO-2, and opened its new “Reloaded” mass production facility in Dresden. These advancements significantly increase the availability of the GO-2 to meet the growing demand in the satellite industry.

To further the vision of a sustainable space future, Daniel Bock signed the ESA Zero Debris Charter on behalf of Morpheus Space at the International Astronautical Congress last month. This commitment highlights Morpheus Space’s growing commitment to protect our space environment while advancing the industry.

The event celebrates the most innovative and influential figures in the startup ecosystem. The winners of this year’s Gründerszene Awards will be announced at a gala event on December 3rd in Berlin.

Previous winners of the Gründerszene Award include notable startups like Wingcopter and Enpal, highlighting the award’s role in recognizing companies that are making significant impacts in their industries.

For more information about our GO-2 electric propulsion system please visit

www.morpheus.space.

Media Contact:
Emanouil Angelov
emanouil.angelov@morpheus-space.us 

About Morpheus Space:
Founded in 2018, Morpheus Space’s ascent from an R&D-focused endeavor to a pioneering commercial force is nothing short of revolutionary. Guided by visionary principles, the company’s accomplishments include propulsion system tests on nanosatellites, successful collision avoidance maneuvers in space, and a plethora of software innovations in space mobility. These achievements underscore Morpheus Space’s commitment to pushing boundaries and defying norms in pursuit of a safer, and more accessible space future.

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SOURCE Morpheus Space

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Telia Finland and Teleste Collaborate in the Operation and Development of Broadband and TV Services Delivered via Cable Networks

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TURKU, Finland, Nov. 27, 2024 /PRNewswire/ — Teleste and Telia Finland, a leading telecom operator in the country, have signed a multi-year collaboration agreement transferring the operation and development responsibilities for broadband and TV services in Telia Finland’s cable network to Teleste. The service transition is expected to conclude by the end of 2024, with a select group of key personnel joining Teleste as part of the transfer.

The agreement strengthens Teleste’s position as a comprehensive provider of operational services for telecom operators. With expertise spanning broadband and broadcast TV technologies, Teleste offers a full suite of services to support and develop the maintenance and management of cable networks.

“At Telia Finland, ensuring the smooth operation and reliability of our broadband and TV services is paramount to meeting our customers’ expectations. We believe this collaboration with Teleste will foster the long-term development of these services, ensuring their high quality and availability to our customers,” said Hanna Grönberg, Head of Fixed Access, Telia Finland.

Teleste’s comprehensive network operations centre in Finland has extensive expertise in the management of networks to ensure the availability and quality of broadband and TV services. In addition, the company supports operators in the continuous development of networks and services. By leveraging Teleste’s expertise, operators can optimize resources for strategic focus areas while maintaining a competitive edge in their service offerings.

“Our deep experience as a technology supplier and network operations expert gives us a unique perspective on the future of broadband networks. We are committed to supporting Telia Finland in the long-term development of their broadband and TV services, ensuring seamless service continuity while aiding strategic decision-making,” said Hanno Narjus, Head of Teleste’s Broadband Networks business.

As a leading technology supplier, Teleste is at the forefront of cable network technologies in Finland and its core markets across Europe and North America. This position enables the company to provide unparalleled support to operators in developing their networks and maintaining high service quality.

More information:
Teleste
Hannele Ahlroos, Executive Assistant
Tel.: +358 2 2605 611
Email: investor.relations@teleste.com

Communications, Telia
Tel.: +358 2040 54000
Email: communications-fi@telia.fi

About Teleste
Teleste offers an integrated product and service portfolio that makes it possible to build and run a better networked society. Our solutions bring television and broadband services to you, secure your safety in public places, and guide your use of public transport. With solid industry experience and drive for innovations, we are a leading international company in broadband, security and information technologies and related services. We connect with our customers through a global network of offices and partners. In 2023, Teleste’s net sales reached EUR 151,3 million and it had approximately 800 employees. Teleste is listed on Nasdaq Helsinki. For more information, visit www.teleste.com.

This information was brought to you by Cision http://news.cision.com.

https://news.cision.com/teleste-corporation/r/telia-finland-and-teleste-collaborate-in-the-operation-and-development-of-broadband-and-tv-services-,c4071820

 

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HyperStrong Wins Dual International Design Awards for HyperCube II

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BEIJING, Nov. 27, 2024 /PRNewswire/ — HyperStrong, a global leader in energy storage solutions, is proud to announce that its commercial and industrial energy storage product, HyperCube II, has won two international design awards: the French Design Award Gold and the American Good Design Award Silver. These accolades highlight HyperStrong’s excellence in design and its relentless drive for innovation in the energy storage industry.

The French Design Award, organized by the International Award Association in France, celebrates global design innovation and provides a platform for showcasing exceptional design works. Judged by a panel of renowned design experts and professors, HyperCube II’s recognition as a Gold Award signifies its outstanding quality, creativity, and integration of technology and aesthetics.

The American Good Design Award, founded by the American International Design Award Association and held by the International Award Association, follows a rigorous and confidential evaluation by an esteemed jury of experts, design directors, and business leaders across industries. HyperCube II’s win reflects its excellence in design, functionality, and contribution to enhancing lives and inspiring innovation.

“HyperCube II represents the perfect synergy of cutting-edge energy storage technology and world-class design,” said Dr. Jianhui Zhang, Chairman and CEO of HyperStrong. “Winning these two awards is a monumental moment that validates our commitment to creating products that are not only technologically advanced but also aligned with global design excellence.”

HyperCube II is an advanced liquid-cooling outdoor cabinet tailored for commercial and industrial applications. With its sleek silver metal finish, hexagonal ventilation features and minimalist design, it combines aesthetics with functionality. Its inherent safety, flexible deployment, intelligent operation, and exceptional efficiency ensure reliable energy storage solutions for businesses transitioning to sustainable energy practices.

Developed in collaboration with Schneider Electric, HyperCube II integrates advanced digital and manufacturing processes. It has received multiple certifications from TÜV NORD, reflecting its reliability and high performance.

HyperStrong’s dual awards mark another milestone in its mission to redefine the energy storage landscape through innovation and excellence, bolstering the company’s role as a global leader in sustainable energy solutions.

About HyperStrong

Founded in 2011, with a 13-year track record of research and development, as well as experience garnered through more than 300 ESS projects and 20GWh of deployment, HyperStrong offers a portfolio of ESS products and one-stop solutions for the full spectrum of utility-scale, commercial and industrial applications. Having built four smart manufacturing bases, three R&D centers, two testing labs and a global marketing center, HyperStrong empowers clients worldwide to achieve their energy transition and carbon neutrality goals.

According to S&P Global Commodity Insights, HyperStrong has been ranked among the top three BESS integrators in terms of global capacity installed in 2023. In 2024, HyperStrong has been ranked in the BloombergNEF Energy Storage Tier 1 list for three consecutive quarters. For three consecutive years, the Electric Energy Storage Alliance (EESA) has ranked HyperStrong as the top BESS player by shipment volume in the Chinese market.

For more information about HyperStrong, visit: www.hyperstrong.com or connect with us via LinkedIn.

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SOURCE Beijing HyperStrong Technology Co., Ltd.

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