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TripleLift Releases New Report on How Global Advertisers Are Adapting to The Addressability Shift

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 ‘New Age of Data’ evaluates advertisers’ ways of thinking to better understand and serve their perceptions and challenges in the addressability landscape

NEW YORK, Oct. 1, 2024 /PRNewswire/ — TripleLift, the ad tech platform elevating digital advertising across every screen, today released its 2024 State of Data report that dives into the minds of advertisers to better understand what their perceptions, challenges and needs are from a data solution in the current addressability landscape. In partnership with Advanis, a privately owned market and social research firm known for its innovation, technology leadership, and client responsiveness, TripleLift launched an online study targeted to programmatic marketers. This study encompassed respondents from four different regions: US, UK, Germany and France.

Many of the respondents within the report revealed that the constant adaptation in the world of programmatic advertising no longer felt like a hurdle to overcome, but rather an increased opportunity to incorporate new elements. With that, the report uncovered three major findings:

Individuals indicated that there is an increased trust in big tech, showing more than 2x the average increase in trust since 2021.Many showed positive sentiments around Google’s deprecation announcements from this Summer, with 61% saying they felt positive following the delay in deprecation, and an anticipated larger number feeling optimistic after the full cancellation.96% of respondents agree that ‘The future of programmatic advertising is going to open up new opportunities for success.’

In a landscape where the phrase ‘signal loss’ is often utilized, there are also ‘signal gains.’ It’s critical for the industry at large, not just marketers, to understand the impact of these signals and how to best utilize them to create successful campaigns that offer strong returns on ad spend. While performance and efficiency are top concerns, these are closely followed by challenges such as: Achieving KPIs (45%), Fraud & Sustainability (41%), and Accurate Targeting Capabilities (37%).

“The shifting of the addressability spectrum will continue as the consumer desire for privacy increases and browser competitors seek to take advantage of the privacy opportunity,” said Airey Baringer, VP of Product for Privacy and Identity at TripleLift. “Now is a critical time to stay ahead, so the impetus of this report is to determine how these shifts are impacting the bottom line and educate the industry on how solutions such as TripleLift Audiences can help marketers position for a more privacy-first future. Our goal with these findings is to provide marketers with new insights on how to reach intended targets with the added pressure of addressability compression.”

The report looks at four different solutions ranging from data management to privacy concerns, and finds that each solution has a very specific perception to overcome. The common theme across all solutions remains true – that as the programmatic industry enters into this new age of data, a new foundation needs to be set. There is, and will be, a large obstacle to overcome with many advertisers still relying on cookied-inventory. And despite Google no longer indicating that it will deprecate cookies, it is still important for publishers and ad tech to have solutions in place and prove those solutions through performance, transparency, repeatable measurement and trust.

The New Age of Data shows that advertisers are curious when it comes to these solutions, but remain critical until their needs can be met (and proven). As the industry looks ahead, the programmatic ecosystem will soon be telling new stories with their campaigns as new signals come into play to support these solutions.

To learn more about the 2024 New Age of Data, please visit the link here.

About TripleLift
We’re TripleLift, an advertising platform on a mission to elevate digital advertising through beautiful creative, quality publishers, actionable data, and smart targeting. Through over 1 trillion monthly ad transactions, we help publishers and platforms monetize their businesses. Our technology is where the world’s leading brands find audiences across online video, connected television, display, and native ads. Brand and enterprise customers choose us because of our innovative solutions, premium formats, and supportive experts dedicated to maximizing their performance. We are part of the Vista Equity Partners portfolio. As an NMSDC-certified minority-owned business, we qualify for diverse spending goals and are committed to economic inclusion. Find out how TripleLift raises up the programmatic ecosystem at triplelift.com.

View original content to download multimedia:https://www.prnewswire.com/news-releases/triplelift-releases-new-report-on-how-global-advertisers-are-adapting-to-the-addressability-shift-302263410.html

SOURCE TRIPLELIFT

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Spaceport Partners With Own The Doge to Bring the Message of “Do Only Good Everyday (D.O.G.E.)” to Roblox, Fortnite and the Digital Realm with One of the World’s Most Iconic Memes, Kabosu: The Doge

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LOS ANGELES, Oct. 1, 2024 /PRNewswire/ — Spaceport, the leading innovator in unlocking the power of intellectual Property (IP) and user-generated content (UGC), today announced an exciting partnership with Own the Doge, the official custodians of the Kabosu “Doge” IP. Own The Doge is committed to giving back to charity whenever possible, just like their inspiration Atsuko Sato, the Dogemother. This collaboration not only helps spread that message by increasing the visibility of the Doge IP to new audiences on digital platforms like Roblox, Fortnite and more. It also helps increase licensing fees which are a vital source of funding for grants that the community gives to a variety of nonprofits and community projects globally.

The Doge, with its instantly recognizable image and important message of “Do Only Good Everyday”, has transcended the realm of memes to become a global cultural phenomenon. This partnership empowers UGC developers, and creators across gaming, the metaverse, and other digital spaces to spread the Doge IP and its message of creating a better society.

“Kabosu, the Doge, is more than just a meme; It’s a symbol of positivity and community,” said Le Zhang, Founder and CEO of Spaceport. “We’re thrilled to partner with Own the Doge to make this iconic IP accessible to creators who share the Doge spirit and want to make a positive impact with their work.”

“We’re excited to work with Spaceport to bring the Doge to a wider audience and empower a new generation of creators while raising funds for our charitable giving,” said Tridog, Chief Dog of Own The Doge. “This partnership aligns perfectly with our mission to spread positivity and make a difference in the world, just like the Dogemother herself, Atsuko Sato.”

This announcement builds on Spaceport’s continued expansion of its IP portfolio. Recent partnerships include Toei Animation and Com2uS, further demonstrating Spaceport’s commitment to providing creators and developers with access to the world’s most recognizable and beloved IP.

About Spaceport

Spaceport is building the Internet of IP (Intellectual Property) by seamlessly connecting brands and agencies with the world’s largest network of creators and developers. The company’s mission is to democratize access to the world’s best IPs, empowering owners to unlock new revenue streams and enhance fan engagement. As the leading solution for millions of creators on top platforms like Roblox, Fortnite and Threadless, Spaceport is shaping a future where all IP, both online and offline, is efficiently managed and monetized through their innovative Web3-based infrastructure. Founded in 2022 and headquartered next to MIT in Cambridge, MA with offices in Los Angeles and Berkeley, CA, Spaceport is pioneering the future of IP. Learn more at https://www.spaceport.xyz/

About Own The Doge
Own The Doge is a movement backed by the original Doge meme, endorsed by Atsuko Sato and the dog we all know and love, Kabosu. Our mission is to use the Doge meme and IP to pursue, propel and proliferate the ethos of D.O.G.E. (Doing Only Good Everyday). Join in on the fun at ownthedoge.com.

View original content:https://www.prnewswire.com/news-releases/spaceport-partners-with-own-the-doge-to-bring-the-message-of-do-only-good-everyday-doge-to-roblox-fortnite-and-the-digital-realm-with-one-of-the-worlds-most-iconic-memes-kabosu-the-doge-302264152.html

SOURCE Spaceport.xyz

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Advisory Board Announced for Geo Week 2025 in Denver CO

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Geo Week Advisory Board is set to help deliver critical insights to geospatial and built world professionals.

PORTLAND, Maine, Oct. 1, 2024 /PRNewswire-PRWeb/ — Portland, MaineUSA, October 1, 2024 – Organizers of Geo Week, the premier event that champions the coming together of geospatial technologies and the built world, have announced an impressive list of influential leaders within the geospatial and built world industries who will be participating on the 2025 Advisory Board. The Advisory Board is responsible for recommending conference topics and speakers, reviewing submitted abstracts, consulting on the program, and acting as a resource to develop different aspects of the event. Geo Week 2025 takes place February 10-12, 2025, in Denver, Colorado.

“Geo Week brings together experts and academics across the whole spectrum of the geospatial community. This allows attendees to see what is new and is being developed in terms of technology, methods, and ideas, all in one place,” – Andrew Brenner, NV5 Geospatial.

“Geo Week brings together experts and academics across the whole spectrum of the geospatial community. This allows attendees to see what is new and is being developed in terms of technology, methods, and ideas, all in one place,” said Geo Week Advisory Board member Andrew Brenner, Director, Government Geospatial Growth Initiatives at NV5 Geospatial.

Members of the 2025 Advisory Board include:
Dr. Qassim Abdullah, Woolpert, Inc.
Aaron Addison, World Geospatial Industry Council (WGIC)
Dan Bellissemo, GIS Surveyors, Inc.
Andrew Brenner, NV5 Geospatial
Matthew Byrd, Reality Capture Network
Martin Flood, GeoCue
Robert Hanson, MAPPS
Thomas Haun, Turner Staffing Group
Shawana Johnson, Global Marketing Insights, Inc.
Christopher Kercheval, TopKerv Consulting
Kourosh Langari, Caltrans
Dr. Derek Lichti, ISPRS
John McCombs, ASPRS
Jonathan Murphy, GoGeomatics Canada
Danielle O’Connell, Skanska
John Russo, USIBD
Claire L. Rutkowski, POWER Engineers
Ronda Schrenk, USGIF
Scott Simmons, Open Geospatial Consortium
Jason Stoker, U.S. Geological Survey (USGS)
Bios can be found here.

Registration will open in October. Geospatial and built world professionals are encouraged to register early to secure discounted conference pricing and to fill out the Attendee Inquiry form for event updates.

About Geo Week

Geo Week, presented by Geo Weeks News, was created in response to the changing needs of the built world and geospatial professionals and to acknowledge the increasing convergence of technology. Geo Week’s conference program and tradeshow floor feature commercial applications of 3D technologies, innovations, and case studies in the built environment, advanced airborne and terrestrial remote sensing solutions, smart products for a full project team, and more. Multiple strategic partnerships, including Conference and Event Partners ASPRS and Reality Capture Network, plus Event Partners ISPRS, MAPPS, USGIF, USIBD, and WGIC strengthen Geo Week. Geo Week occurs February 10-12, 2025, at the Colorado Convention Center, Denver, CO. For more information, visit https://www.geo-week.com/.

Geo Week is produced by Diversified Communications’ technology portfolio, which also includes Commercial UAV News; Geo Week, Geo Week Newsletter, 3D Technology Newsletter, AEC Innovations Newsletter, Geo Business (UK) and Digital Construction Week (UK).

For more information about exhibiting at the Geo Week, visit the Exhibitor Information page or contact Casey Reynolds, Sales Manager, at creynolds@divcom.com or (207) 842-5624 or Dominique Caron, Account Executive, at dcaron@divcom.com or (207) 842-5404. For Attendee Inquiries, visit the Attendee Inquiry page or email info@geo-week.com

Questions?

Lora Burns,
Geo Week Senior Marketing Manager,
lburns@divcom.com

Media Contact

Lora Burns, Diversified Communication, (207) 842-5522, Lburns@divcom.com, https://www.geo-week.com/

View original content to download multimedia:https://www.prweb.com/releases/advisory-board-announced-for-geo-week-2025-in-denver-co-302263974.html

SOURCE Diversified Communication

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Sun River Health Hosts Climate and Health Equity in Action Event in Brooklyn

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BROOKLYN, N.Y., Oct. 1, 2024 /PRNewswire/ — Sun River Health, a health care provider with sites throughout the Hudson Valley, New York City, and Long Island, was proud to host an ecoAmerica Climate and Health Equity in Action event on Wednesday, September 25 at their health center on Bedford Avenue in Brooklyn. Panelists Anne Kauffman Nolon, MPH, CEO of Sun River Health, Zoya Teirstein, Staff Write at Grist, Jessica Hinshaw, Environmental Health Director of the National Association of Community Health Centers, Ben Fulgencio-Turner, Director of Climate for Health at ecoAmerica, and Katherine Catalano, Deputy Director of the Center for Climate & Health Equity at the American Public Health Association, gathered together to discuss climate solutions that center on the needs of low-income and marginalized communities who are the most vulnerable in the face of the climate change crisis.

Climate change poses a number of impacts on health, including heat related illness and death; cardiovascular failure; forced migration; mental health impacts; malnutrition and gastro-intestinal disease; water-borne disease; respiratory disease, including asthma and allergies; and vector-borne disease, including malaria, Lyme disease, and West Nile virus. The national cost of continued climate change inaction could be up to $820 billion annually.

With over 86% of community health center patients living at or below 200% of the federal poverty level, Anne Kauffman Nolon shared the pledge of the Sun River Health Board of Directors to do their part to meet the challenge posed by climate change by reducing their own climate footprint, preparing for climate impacts, and leading the way to a low carbon future.

To see the livestreamed recording of the event, visit: https://www.youtube.com/watch?v=1FhA_qcy5co 

About Sun River Health

Sun River Health is a network of 50 Federally Qualified Health Centers (FQHCs) providing primary, dental, pediatric, OB-GYN, and behavioral health care to over 250,000 patients annually. With a dedicated staff of 2,000 doctors, nurses, and health care professionals, we pride ourselves on delivering high-quality, affordable care to those who need it most. Sun River Health started in 1975 when four African American mothers started efforts to open our first health center in Peekskill, New York to deliver accessible, high-quality, affordable health care services to patients in need – no matter their race, religion, income, or insurance status. Today, after more than 45 years of service, Sun River Health is still delivering on that promise to communities across the Hudson Valley, New York City, and Long Island.

sunriver.org

For more information, contact:
Jeffrey Palmer
917-692-9174 / jpalmer@sunriver.org

View original content to download multimedia:https://www.prnewswire.com/news-releases/sun-river-health-hosts-climate-and-health-equity-in-action-event-in-brooklyn-302264131.html

SOURCE Sun River Health

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