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Million Mammogram Challenge Launches with OUTFRONT Media in New York City in Partnership with MaleRoom Founder Mindie Kaplan and Imerman Angels

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New 360-Degree Campaign Launches October 1 for Breast Cancer Awareness Month, Inviting Women to Share and Post Mammogram Dates to Promote Early Detection

NEW YORK, Oct. 1, 2024 /PRNewswire/ — OUTFRONT Media (NYSE: OUT), one of the largest out of home (OOH) media companies in the U.S., has partnered with MaleRoom Founder and CEO Mindie Kaplan and Imerman Angels to launch a bold new early detection campaign for Breast Cancer Awareness Month. 

The Million Mammogram Challenge is a new movement kicking off on October 1, 2024, that aims to change the narrative for young women around shame, celebrating their femininity and early detection. The campaign will encourage women to schedule and share their mammogram dates at millionmammogramchallenge.com.

Said Kaplan: “The Million Mammogram Challenge will save lives and change narratives. I’m incredibly grateful to OUTFRONT for daring to do something different together!”

The creative – designed by OUTFRONT Studios, the company’s internal creative agency – features a stunning photo of Mindie Kaplan with the headline “Cancer Isn’t the Star of My Story” that will be shown on OUTFRONT OOH signage across the country, from billboards in major metropolitan areas – including one of the largest billboards in Times Square – to New York City’s MTA transit system. The transit ads will be equipped with QR codes that link to the above website.

“We are absolutely thrilled to partner in this important campaign and are confident that the power of our medium will ensure that the message reach millions both directly and through social channel amplification,” said Jodi Senese, Executive Vice President, Chief Marketing Officer at OUTFRONT Media.

The photo was taken by photographer Tom Kubik six months after Kaplan’s double mastectomy, to commemorate the halfway point of her surgeries. Liberating and empowering, she posted the image on her personal Instagram to challenge followers to post their mammogram dates, and was shocked to see how many then scheduled long-overdue exams. This experience emboldened her to launch the nationwide Million Mammogram Challenge. 

The OOH campaign will be amplified on social media via OUTFRONT, Imerman Angels and Kaplan’s social channels, with other social OOH (#sOOH) opportunities in process with influencers and other cancer survivors. 

In addition to the OOH campaign and the above website, there will be an event in Times Square on October 1 to kick off the Challenge, and an industry panel discussion – “Rewriting the Narrative: Reframing Breast Cancer Awareness” – at the Female Quotient’s Equality Lounge® @ Advertising Week in New York on October 9.

These will also be supported by a special episode of Kaplan’s “MaleRoom” dating podcast, featuring other cancer survivors talking about their experiences, and a short-form documentary film “The Million Mammogram Movement” is in development, with award-winning director Cheryl Miller Houser. By talking about and normalizing the shame around breast cancer surgery and dating, Kaplan aims to change the narrative and create awareness, community and a movement for women to embrace their transformed bodies. 

“Knowledge is power. And knowledge earlier is always better. Empower yourself and others, and let’s work together to find and stop cancer before it takes too many of our lives, by making a pledge to get checked at millionmammogramchallenge.com,” said Jonny Imerman, young adult testicular cancer survivor and co-founder of Imerman Angels and CLOZTALK. “Plus, if you know someone who already has cancer, please tell them about Imerman Angels (ImermanAngels.org), the largest mentoring program for cancer families, where someone with cancer will be introduced to another person who has already experienced the same cancer, as a mentor, or big brother or big sister, to support with friendship, knowledge and experience. Always free.”

Imerman Angels is a global organization that provides free personalized one-on-one cancer support for cancer fighters, survivors, previvors and caregivers. It was founded by cancer survivor Jonny Imerman and a group of like-minded advocates and supporters, created on the belief that no one should have to face cancer alone and without the necessary support. Since 2006, Imerman Angels has made over 34,000 matches in more than 110 countries and facilitated endless honest conversations about living with cancer.

MaleRoom is a media brand founded by Kaplan and featuring content by men for women to get inside the mind of the opposite sex. This podcast, video and event series launched in February and has recently been featured in People, the New York Times and Cosmopolitan. Kaplan was previously with the Chicago Sun Times as creator of the video series, “Happy Hour with Mindie” where she interviewed big names in the start-up world, sports, music and culture. She is also VP of Innovation at MediaMint, which acquired her company Rated VR, a virtual and augmented reality agency that she founded to specialize in content and product innovation for Fortune 500 brands. She has more than a decade of experience in digital media, tech and branding. 

About OUTFRONT Media Inc.
OUTFRONT leverages the power of technology, location and creativity to connect brands with consumers outside of their homes through one of the largest and most diverse sets of billboard, transit, and mobile assets in the United States. Through its technology platform, OUTFRONT will fundamentally change the ways advertisers engage audiences on-the-go.

*Website references included in this press release have been provided as a convenience, and the information contained on such websites is not incorporated by reference into this press release.

OUTFRONT Media Contacts:

Matt Biscuiti
The Lippin Group
212-986-7080
outfront@lippingroup.com

Courtney Richards
OUTFRONT Media
646-876-9404
courtney.richards@OUTFRONT.com

Stephan Bisson
OUTFRONT Media
212-297-6573
stephan.bisson@outfront.com 

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SOURCE OUTFRONT Media Inc.

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BofA Unveils Virtual Payables Solution to Support the Booming B2B Market

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Product Allows Buyers to Make GBP or EUR Payments by Virtual Card to Suppliers That Prefer Bank Transfers

LONDON, Oct. 2, 2024 /PRNewswire/ — Bank of America, a global leader in commercial cards, has expanded its Virtual Payables capabilities in EMEA1 with the launch of Virtual Payables Direct. The business-to-business (B2B) payment solution provides buyers with the usual working capital advantages of a card transaction – such as extended payment terms – in addition to a new enhancement that allows suppliers to be paid via a direct bank transfer. This comes at a time when the global B2B payments market is growing rapidly and is projected to reach over US$2.4 trillion by 20312.

“Virtual Payables Direct offers our clients in EMEA greater flexibility as they can make card payments to any supplier in the region, regardless of whether the supplier typically accepts card payments,” said Chris Jameson, head of Product Management for Global Payments Solutions (GPS) EMEA. “The payments are made much earlier in the procurement cycle, thereby helping to improve important supplier relationships and allowing the buyer to take advantage of any prompt payment discounts.”

Watch video message from Chris Jameson.

A key advantage of Virtual Payables Direct is that it helps businesses manage working capital, one of the top priorities for corporate treasurers3 which has been brought to the fore over the past year. The solution provides greater flexibility for buyers as it allows for large, one-off or last-minute payments. Suppliers can also receive a fast payment through a bank transfer. These benefits allow all parties to manage their cashflow more effectively and enable greater operational efficiency.

Benefits of Virtual Payables Direct

Helps corporate treasurers and buyers optimise working capital.Provides greater flexibility for large or last-minute purchases.Eliminates the need for suppliers to perform a technical set-up to process card payments.Buying organisations enjoy extended payment terms as part of their card programme.Suppliers receive prompt payment through bank transfer.

“We’re pleased to expand payment options for our clients with this new capability,” said Duygu Tasdelen-Stavropoulos, Senior Product Manager – B2B and Payables, GPS EMEA. “Virtual Payables Direct will contribute to the considerable benefits of virtual card payments, such as streamlining and automating processes, and reducing payment acceptance complexity, risk and costs.”

The rollout of Virtual Payables Direct in EMEA1 will continue in 2025, with the addition of product enhancements and expansion to other regions.

Visit the bank’s website for more information about the bank’s Card and Comprehensive Payables solutions.

Bank of America
Bank of America is one of the world’s leading financial institutions, serving individual consumers, small and middle-market businesses and large corporations with a full range of banking, investing, asset management and other financial and risk management products and services. The company provides unmatched convenience in the United States, serving approximately 69 million consumer and small business clients with approximately 3,800 retail financial centers, approximately 15,000 ATMs (automated teller machines) and award-winning digital banking with approximately 58 million verified digital users. Bank of America is a global leader in wealth management, corporate and investment banking and trading across a broad range of asset classes, serving corporations, governments, institutions and individuals around the world. Bank of America offers industry-leading support to approximately 4 million small business households through a suite of innovative, easy-to-use online products and services. The company serves clients through operations across the United States, its territories and more than 35 countries. Bank of America Corporation stock is listed on the New York Stock Exchange (NYSE: BAC).

For more Bank of America news, including dividend announcements and other important information, visit the Bank of America newsroom and register for news email alerts.

Reporters may contact:
Megan Pearson, Bank of America   
Phone: +44.20.7995.6977
megan.n.pearson@bofa.com 

1.

SEPA and the UK

2.

Straits Research, B2B Payments Market Size, Share and Forecast to 2031..

3.

The European Association of Corporate Treasurers (EACT), Journeys To Treasury 2023/24 Report.

 

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Total Economic Impact™ Study finds 401% ROI for Companies Using Trustpilot

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Findings follow 300 million review milestone, 19% YoY bookings growth (at constant currency) in the UK for trusted global platform

LONDON, Oct. 2, 2024 /PRNewswire/ — Trustpilot, the global independent review platform, today unveiled the findings of its 2024 Total Economic ImpactTM (TEI) study. The commissioned study conducted by Forrester Consulting on behalf of Trustpilot found that organisations that deployed Trustpilot received a 401% return on investment, generating a $959K net present value, or a total value of $1.2M

 

 

The TEI study demonstrated how investing in Trustpilot helped organisations leverage reviews, build brand equity and trust, and spur customer acquisition at scale. Forrester interviewed representatives from organisations using Trustpilot and surveyed 221 respondents across the UK, US, Italy, and Germany. The findings were combined into a composite profile of a global, industry-agnostic organisation with $200 million in annual revenue. The three-year, risk-adjusted present value (PV) quantified benefits include:

Trustpilot improved customer acquisition worth $1MTrustpilot improved operational efficiencies worth $189kTrustpilot helped increase traffic by 35% in year 3 (25% in year 1, 30% in year 2)

One of the Trustpilot customers interviewed, Adam Lindsey VP –  Global Operations at Groupon, said “The biggest risk of not working with Trustpilot is you don’t know what’s happening and you can have some rather viral type of comments that aren’t handled.”

The study revealed additional qualitative benefits of partnering with Trustpilot, including:

Enhanced brand awareness – Trustpilot provides organisations with highly valued third-party validation. In the Forrester survey of 221 professionals, 98% agreed that reviews and ratings helped their organisation improve brand reputation.Improved employee experience (EX) – Study found that positive reviews lifted morale in the workplace and helped create a supportive and positive culture.Richer insights into customer sentiment – Trustpilot enabled organisations to gather unique and extensive customer feedback they wouldn’t have been able to access otherwise, which helped them manage operations more effectively.Improved customer satisfaction – The platform allowed organisations to engage directly with customers and in a prompt manner. By enabling organisations to act quickly, Trustpilot helps build trust and loyalty that boosts customer satisfaction.

“Our team has always believed that connecting brands and consumers and advocating for transparency in the reviews process can help build trust and deliver business growth” said Alicia Skubick, Chief Customer Officer at Trustpilot. “We’re delighted that the Forrester study reinforces this and highlights both the qualitative and quantitative results our customers have experienced by including Trustpilot in their marketing, insight gathering, and customer acquisition efforts.”

Trustpilot’s TEI study follows the company’s most recent earnings report, revealing that bookings growth is up 19% globally, with exceptional performance in the UK, where bookings growth is up 19% at constant currency. The company also saw a 16% year-over-year growth in revenue at constant currency in the UK. Globally, the company recently achieved over 300 million reviews, including 53 million in 2023 alone.  

Find out more on how Trustpilot drove growth for its customers at: https://uk.business.trustpilot.com/calculate-roi 

About Trustpilot

Trustpilot began in 2007 with a simple yet powerful idea that is more relevant today than ever – to be the universal symbol of trust, bringing consumers and businesses together through reviews. Trustpilot is open, independent, and impartial – we help consumers make the right choices and businesses to build trust, grow and improve.

Today, we have more than 300 million reviews on the platform and 67 million monthly active users across the globe, with 127 billion annual Trustpilot brand impressions, and the numbers keep growing. We have more than 900 employees and we’re headquartered in Copenhagen, with operations in Amsterdam, Denver, Edinburgh, Hamburg, London, Melbourne, Milan and New York.

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View original content:https://www.prnewswire.co.uk/news-releases/total-economic-impact-study-finds-401-roi-for-companies-using-trustpilot-302264804.html

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TAL Education Group to Announce Second Quarter of Fiscal Year 2025 Financial Results on October 24, 2024

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BEIJING, Oct. 2, 2024 /PRNewswire/ — TAL Education Group (“TAL” or the “Company”) (NYSE: TAL), a smart learning solutions provider in China, today announced that it will release its unaudited financial results for the second quarter of fiscal year 2025 ended August 31, 2024, before the market opens on Thursday, October 24, 2024.

The Company will host a corresponding conference call and live webcast at 8:00 a.m. U.S. Eastern Time (8:00 p.m. Beijing Time) on Thursday, October 24, 2024.

Please note that you will need to pre-register for conference call participation at
https://register.vevent.com/register/BIb77ca114970c4bd1bfe7d1770af84eac.

Upon registration, you will receive an email containing participant dial-in numbers and unique Direct Event passcode. This information will allow you to gain immediate access to the call. Participants may pre-register at any time, including up to and after the call start time.

A live and archived webcast of the conference call will be available on the Investor Relations section of TAL’s website at https://ir.100tal.com/.

About TAL Education Group

TAL Education Group is a smart learning solutions provider in China. The acronym “TAL” stands for “Tomorrow Advancing Life”, which reflects our vision to promote top learning opportunities for students through both high-quality teaching and content, as well as leading edge application of technology in the education experience. TAL Education Group offers comprehensive learning solutions to students from all ages through diversified class formats. Our learning solutions mainly cover enrichment learnings programs and some academic subjects in and out of China. Our ADSs trade on the New York Stock Exchange under the symbol “TAL”.

For investor and media inquiries, please contact:

In China:

Jackson Ding
Investor Relations
TAL Education Group
Tel: +86 10 5292 6669-8809
Email: ir@tal.com

Piacente Financial Communications
Helen Wu
Tel: +86-10-6508-0677
Email: TAL@thepiacentegroup.com

In the United States:

Piacente Financial Communications
Brandi Piacente
Phone: +1-212-481-2050
Email: TAL@thepiacentegroup.com

 

View original content:https://www.prnewswire.com/news-releases/tal-education-group-to-announce-second-quarter-of-fiscal-year-2025-financial-results-on-october-24-2024-302264980.html

SOURCE TAL Education Group

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