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TikTok x Amazon: A Game-Changing Strategy to Turn Trend Traffic into Sales

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3 months ago

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SEATTLE, Sept. 30, 2024 /PRNewswire/ — BeautyMatter, a leading source of beauty industry insights with a global audience of over 500,000, is teaming up with Market Defense, experts in helping beauty brands scale profitably on Amazon and other global marketplaces, to present an essential webinar: “TikTok x Amazon: Converting Trend Traffic Into Sales.” Featuring special guest Spate, a trend analysis company that uses TikTok and online search data to uncover consumer behavior, this webinar will show brands how to turn TikTok’s viral moments into meaningful sales on Amazon. Spate experts will provide in-depth insights into the top TikTok trends, supporting the discovery of powerful connections between consumer attention and sales growth.

Learn how to turn TikTok’s viral moments into real sales on Amazon—unlocking a powerful opportunity for beauty brands.

Why This Matters
In today’s fast-paced digital world, TikTok has emerged as a powerhouse platform, especially for beauty brands seeking to capture attention quickly. But getting viral views is only the first step—many brands struggle to turn that attention into tangible sales. That’s where Amazon, with its massive 37% share of the U.S. e-commerce market, comes in. By combining the viral power of TikTok with Amazon’s unmatched ability to convert traffic into sales, beauty brands can unlock an enormous growth opportunity.

This webinar will connect the dots between TikTok’s trending moments and how they can directly impact sales on Amazon. With Spate offering insights into emerging TikTok trends and Market Defense bringing deep expertise in Amazon strategy, attendees will leave with practical guidance on how to leverage both platforms for long-term success.

What You’ll Learn
This one-hour session will provide clear, valuable insights, including:

How TikTok Trends Impact Amazon Sales: Learn how viral moments can directly lead to revenue spikes on Amazon.Maximizing TikTok for Amazon Success: Simple methods to link your TikTok content with your Amazon listings to boost visibility and sales.Case Studies and Insights: Real-world examples of brands that have successfully harnessed TikTok’s influence for Amazon growth.

This webinar is essential for beauty brands seeking to capitalize on the combined power of TikTok and Amazon.

Featured Speakers

Kelly Kovack, Founder & CEO, BeautyMatter: Kelly, a recognized industry expert who has built groundbreaking and award-winning beauty brands and products, will facilitate the webinar. BeautyMatter is a leading source of industry insights, with a global audience of over 500,000. Kelly’s extensive background and influence in beauty and wellness media have shaped BeautyMatter into a vital resource for beauty professionals worldwide.

John Cafarelli, Co-Founder and President, BeautyMatter: John brings a strategic, entrepreneurial mindset to BeautyMatter, where he focuses on creating content and experiences that give beauty professionals a competitive edge. With expertise in market opportunities, strategic planning, and operational excellence, John has been instrumental in helping brands navigate the evolving beauty and wellness landscape. He is also the founder and CEO of Ernest Supplies and previously served as COO/CFO of Paper Magazine, where he was part of the team that “Broke the Internet” in 2014.

Dave Karlsven, SVP, Client Marketing & Data Science, Market Defense: Dave brings over two decades of experience in driving sales and marketing strategies for businesses ranging from startups to Fortune 500 companies. At Market Defense, he focuses on data-driven traffic and conversion strategies that have helped brands achieve substantial growth on Amazon. Dave’s innovative off-Amazon marketing tactics have driven better organic rankings and sales on Amazon, with several of his clients seeing revenue grow from zero to over $40 million in just three years.

Vanessa Kuykendall, Chief Engagement Officer, Market Defense: Vanessa is a beauty industry veteran with 29 years of experience across sales, training, and merchandising leadership. Her tenure at esteemed companies like MAC Cosmetics, Estee Lauder, and Tiffany & Co. has equipped her with deep industry knowledge, which she now applies at Market Defense. As co-founder and Chief Engagement Officer, Vanessa leads engagement strategies that have driven Amazon success for numerous beauty brands. Before Market Defense, she also spearheaded the Beauty.com business for Walgreens, adding further depth to her expertise in e-commerce and brand growth.

Yarden Horwitz, Co-Founder, Spate: Yarden is a pioneer in trend analysis through data and AI. At Spate, she’s helped over 150 beauty brands, including Estée Lauder, L’Oréal, and P&G, make key decisions in marketing and product development. Previously, she co-founded Google’s Trendspotting division, launching influential reports like The Google Fashion Trends Report and The Google Skin Care Trends Report. Her expertise in consumer behavior and data-driven insights makes her a leading authority in using TikTok and search data for business growth.

About Market Defense
Market Defense grows the world’s best beauty brands on Amazon and other marketplaces, globally. Specializing in marketplace management and brand protection, we represent award-winning brands such as Dr. Dennis Gross Skincare (recently acquired by Shiseido), Skinfix, BeautyStat, Alpyn Beauty, and rapidly scaling indie brand DIME Beauty. In 2023, like-for-like brands in our portfolio achieved 68% YoY growth on Amazon, thriving in a very competitive market.

For more information, visit marketdefense.com.

Register for the webinar here: https://www.bigmarker.com/beautymatter/TikTok-x-Amazon-Converting-Trend-Traffic-Into-Sales

Media Contact:

Vanessa Kuykendall
Chief Engagement Officer
Market Defense
Vanessa@marketdefense.com

View original content to download multimedia:https://www.prnewswire.com/news-releases/tiktok-x-amazon-a-game-changing-strategy-to-turn-trend-traffic-into-sales-302262947.html

SOURCE Market Defense LLC

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Meet With Culture: Rediscovering the Hutong Culture in Beijing

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2 hours ago

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December 22, 2024

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BEIJING, Dec. 22, 2024 /PRNewswire/ — Beijing, as a capital of five dynasties in history, preserves rich historical heritage, such as traditional buildings and hutongs (alleys). Yangmeizhu Xiejie, an alley in Xicheng District of Beijing, is regarded as one of Beijing’s ten most beautiful alleys for its historical charm, traditional culture and the shops with creative designs and products.

 

Since 2013, the government Xicheng District has been working on renovation of Yangmeizhu Xiejie, including the residences and shops along the alley, which is supported by the residents. After renovation, the shops maintain their original building styles while expanding new functions and space with creative designs, attracting investments from both home and abroad.

If take a walk in Yangmeizhu Xiejie, one can find a vibrant alley that blends traditional architecture with modern lifestyle and cultural creativity. Yangmeizhu Xiejie presents a scene of everyday life in Beijing’s alleys: clothes hung out in resident courtyard for drying, the hustle and bustle of vegetable markets, and smoke from kitchen chimneys.

The alley also gathers many cultural spaces that integrate traditional culture with contemporary design. Shopkeepers from both home and abroad have started their creative businesses in the alley, reflecting Beijing’s openness and inclusiveness. Each corner of the alley offers a glimpse into the local lifestyle and culture, making it an ideal destination for those who want to experience the authentic hutong culture.

When night falls, the alley restores to quiet again as tourists leave. Local residents continue to enjoy the leisure in the alley. The harmony is well maintained between the residents and neighboring business in the alley, promoting the sustainable development of the traditional Beijing lifestyle and moderate commercial activities.

Yangmeizhu Xiejie represents a successful case of Beijing’s effort to preserve its cultural heritage and promote innovation, serving as a living museum of the urban life in old Beijing.

Click the link below to follow Noel and explore the hutong culture of Beijing.
https://youtu.be/FzrJfKluBoE

View original content to download multimedia:https://www.prnewswire.com/apac/news-releases/meet-with-culture-rediscovering-the-hutong-culture-in-beijing-302337934.html

SOURCE Meet with culture

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A Bus Tour Across China | The First Inner Mongolia Shaomai Festival

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3 hours ago

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December 22, 2024

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Inner Mongolia – Where Nature’s Purity Meets Culinary Excellence

BEIJING, Dec. 22, 2024 /PRNewswire/ — As the Dongzhi (Winter Solstice) approaches, a time as significant as the New Year itself, the spirit of reunion warms the heart of Hohhot (the Green City), inviting all to a feast of flavors and culture! Join us for a grand celebration where culinary artistry meets cultural heritage! On December 21, 2024, at 10:15 AM (Beijing Time), China Media Group, in collaboration with the Inner Mongolia Autonomous Region Agriculture and Animal Husbandry Hall, proudly presents an integrated media live broadcast: “A Bus Tour Across China | Where Each Shaomai Tells a City’s Story.” Amid rising steam and anticipation, the Inaugural Inner Mongolia Shaomai Festival unfolds spectacularly extending a warm invitation to all! Each carefully crafted shaomai embodies the essence of “Inner Mongolia – Where Nature’s Purity Meets Culinary Excellence.”

Live broadcast link: https://www.yspapp.cn/2XAN

View original content to download multimedia:https://www.prnewswire.com/news-releases/a-bus-tour-across-china–the-first-inner-mongolia-shaomai-festival-302337932.html

SOURCE China Media Group Mobile

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MagFone Christmas & New Year Sale: Unbeatable Discounts for the Holiday Season

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10 hours ago

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December 22, 2024

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The festive season is upon us, and MagFone is here to make your holidays even brighter with an exclusive Christmas & New Year sale! From incredible discounts on best-selling products to special deals on new products, MagFone is the ultimate destination for holiday shopping. From December 18, 2024 to January 6, 2025, this sale offers up to 80% off discount for everyone. Let’s dive into the details of the most awaited sale of the year.

HONGKONG, Dec. 21, 2024 /PRNewswire-PRWeb/ — What Can You Get from MagFone Christmas & New Year Sale?

New arrival – Location Changer is only $1.99 to everyone in this MagFone Christmas & New Year Grand sales. Moreover, everyone can enjoy up to 80% OFF.

1. Best-Selling Products at Up to 70% OFF

Resolving various iOS system issues or unlocking locked Apple devices like iPhone and iPad by yourself at home with MagFone’s flagship products, now available at unbeatable prices. Best-selling products such as iPhone Unlocker, Activation Unlocker, and iOS System Recovery are up for grabs with discounts of up to 70% off. Don’t miss out on this chance to get MagFone’s best-selling products at jaw-dropping prices.

MagFone iPhone Unlocker at $20.95/month and $41.95/lifetime.MagFone Activation Unlocker at $20.95/month and $41.95/lifetime.MagFone iOS System Recovery at $17.95/month and $48.95/lifetime.

2. New Arrival to Get with Only $1.99

Whether you want to change your location on your mobile device or simulate GPS movement in various games, MagFone’s new product – Location Changer – is perfect for you. Designed for both iOS and Android users, this tool comes equipped with advanced location changing features, flexible movement speed, and customizable route. With only $1.99, it is a must-have for this Christmas sale if you have the demand to change your device location.

3. 4-in-1 Bundle to Maximize Your Savings

MagFone values all loyal customers and offers exclusive pers during the Christmas & New Year sale. A super 4-in-in bundle is at reduced prices, which enables you to get all products from MagFone with an 80% off discount. This bundle includes all the tools you need, whether you’re looking to resolve various system problems and unlocking issues or change iPhone and Android device’s location. Don’t miss this chance to get all MagFone products at unbeatable prices.

MagFone Christmas & New Year Sale is a limited-time event, running from December 18, 2024 to January 6, 2025. With discount this good, products are expected to get at the lowest price this year. Don’t wait until the last minute—start shopping now to get MagFone products at the best deals.

About MagFone:

MagFone is redefining tech innovation with state-of-the-art technology and intuitive design. Whether their flagship products like iPhone Unlocker or newly-released tools like Location Changer, MagFone products are built for performance and flexibility.

YouTube: https://www.youtube.com/@magfone

Facebook: https://www.facebook.com/magfone/

X: https://x.com/magfone

Media Contact

Olivia Wood, MagFone, 86 19186985874, support@magfone.com, https://www.magfone.com/

View original content to download multimedia:https://www.prweb.com/releases/magfone-christmas–new-year-sale-unbeatable-discounts-for-the-holiday-season-302337015.html

SOURCE MagFone

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