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TikTok x Amazon: A Game-Changing Strategy to Turn Trend Traffic into Sales

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SEATTLE, Sept. 30, 2024 /PRNewswire/ — BeautyMatter, a leading source of beauty industry insights with a global audience of over 500,000, is teaming up with Market Defense, experts in helping beauty brands scale profitably on Amazon and other global marketplaces, to present an essential webinar: “TikTok x Amazon: Converting Trend Traffic Into Sales.” Featuring special guest Spate, a trend analysis company that uses TikTok and online search data to uncover consumer behavior, this webinar will show brands how to turn TikTok’s viral moments into meaningful sales on Amazon. Spate experts will provide in-depth insights into the top TikTok trends, supporting the discovery of powerful connections between consumer attention and sales growth.

Learn how to turn TikTok’s viral moments into real sales on Amazon—unlocking a powerful opportunity for beauty brands.

Why This Matters
In today’s fast-paced digital world, TikTok has emerged as a powerhouse platform, especially for beauty brands seeking to capture attention quickly. But getting viral views is only the first step—many brands struggle to turn that attention into tangible sales. That’s where Amazon, with its massive 37% share of the U.S. e-commerce market, comes in. By combining the viral power of TikTok with Amazon’s unmatched ability to convert traffic into sales, beauty brands can unlock an enormous growth opportunity.

This webinar will connect the dots between TikTok’s trending moments and how they can directly impact sales on Amazon. With Spate offering insights into emerging TikTok trends and Market Defense bringing deep expertise in Amazon strategy, attendees will leave with practical guidance on how to leverage both platforms for long-term success.

What You’ll Learn
This one-hour session will provide clear, valuable insights, including:

How TikTok Trends Impact Amazon Sales: Learn how viral moments can directly lead to revenue spikes on Amazon.Maximizing TikTok for Amazon Success: Simple methods to link your TikTok content with your Amazon listings to boost visibility and sales.Case Studies and Insights: Real-world examples of brands that have successfully harnessed TikTok’s influence for Amazon growth.

This webinar is essential for beauty brands seeking to capitalize on the combined power of TikTok and Amazon.

Featured Speakers

Kelly Kovack, Founder & CEO, BeautyMatter: Kelly, a recognized industry expert who has built groundbreaking and award-winning beauty brands and products, will facilitate the webinar. BeautyMatter is a leading source of industry insights, with a global audience of over 500,000. Kelly’s extensive background and influence in beauty and wellness media have shaped BeautyMatter into a vital resource for beauty professionals worldwide.

John Cafarelli, Co-Founder and President, BeautyMatter: John brings a strategic, entrepreneurial mindset to BeautyMatter, where he focuses on creating content and experiences that give beauty professionals a competitive edge. With expertise in market opportunities, strategic planning, and operational excellence, John has been instrumental in helping brands navigate the evolving beauty and wellness landscape. He is also the founder and CEO of Ernest Supplies and previously served as COO/CFO of Paper Magazine, where he was part of the team that “Broke the Internet” in 2014.

Dave Karlsven, SVP, Client Marketing & Data Science, Market Defense: Dave brings over two decades of experience in driving sales and marketing strategies for businesses ranging from startups to Fortune 500 companies. At Market Defense, he focuses on data-driven traffic and conversion strategies that have helped brands achieve substantial growth on Amazon. Dave’s innovative off-Amazon marketing tactics have driven better organic rankings and sales on Amazon, with several of his clients seeing revenue grow from zero to over $40 million in just three years.

Vanessa Kuykendall, Chief Engagement Officer, Market Defense: Vanessa is a beauty industry veteran with 29 years of experience across sales, training, and merchandising leadership. Her tenure at esteemed companies like MAC Cosmetics, Estee Lauder, and Tiffany & Co. has equipped her with deep industry knowledge, which she now applies at Market Defense. As co-founder and Chief Engagement Officer, Vanessa leads engagement strategies that have driven Amazon success for numerous beauty brands. Before Market Defense, she also spearheaded the Beauty.com business for Walgreens, adding further depth to her expertise in e-commerce and brand growth.

Yarden Horwitz, Co-Founder, Spate: Yarden is a pioneer in trend analysis through data and AI. At Spate, she’s helped over 150 beauty brands, including Estée Lauder, L’Oréal, and P&G, make key decisions in marketing and product development. Previously, she co-founded Google’s Trendspotting division, launching influential reports like The Google Fashion Trends Report and The Google Skin Care Trends Report. Her expertise in consumer behavior and data-driven insights makes her a leading authority in using TikTok and search data for business growth.

About Market Defense
Market Defense grows the world’s best beauty brands on Amazon and other marketplaces, globally. Specializing in marketplace management and brand protection, we represent award-winning brands such as Dr. Dennis Gross Skincare (recently acquired by Shiseido), Skinfix, BeautyStat, Alpyn Beauty, and rapidly scaling indie brand DIME Beauty. In 2023, like-for-like brands in our portfolio achieved 68% YoY growth on Amazon, thriving in a very competitive market.

For more information, visit marketdefense.com.

Register for the webinar here: https://www.bigmarker.com/beautymatter/TikTok-x-Amazon-Converting-Trend-Traffic-Into-Sales

Media Contact:

Vanessa Kuykendall
Chief Engagement Officer
Market Defense
Vanessa@marketdefense.com

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SOURCE Market Defense LLC

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BOAT ROCKER MEDIA ANNOUNCES FILING OF MANAGEMENT INFORMATION CIRCULAR FOR SPECIAL MEETING OF SHAREHOLDERS

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TORONTO, May 9, 2025 /CNW/ – Boat  Rocker Media Inc. (“BRMI” or the “Company”) (TSX: BRMI) announced today that it has filed its notice of meeting, management information circular and related documents (collectively, the “Meeting Materials”) with securities regulators in connection with the special meeting (the “Meeting”) of the holders (the “Shareholders”) of subordinate voting shares and multiple voting shares of the Company. The Meeting Materials can be accessed either on the Company’s website at www.boatrocker.com or under the Company’s SEDAR+ profile at www.sedarplus.ca.

The Meeting is to be held on June 17, 2025, at 10:00 a.m. (Toronto time) at the offices of Stikeman Elliott LLP, 5300 Commerce Court West, 199 Bay Street, Toronto, Ontario, M5L 1B5, Canada. Only Shareholders whose names have been entered in the register of the Company as at the close of business on April 21, 2025, the record date for the Meeting, or their duly appointed proxyholders, will be entitled to receive notice of and vote at the Meeting or any adjournment(s) or postponement(s) thereof.

At the Meeting, Shareholders will be asked to pass resolutions approving, among things, (i) the reverse take-over of BRMI by Blue Ant Media Inc. (“Blue Ant”), a privately owned company controlled by Michael MacMillan, (ii) the management buyout of Boat Rocker Studios by BRMI Co-Founders and Co-Executive Chairmen, David Fortier and Ivan Schneeberg, and BRMI CEO John Young, and (iii) the sale of the Company’s interests in The Initial Group Global, LLC (“The Initial Group”), a U.S. talent management business, to Fairfax Financial Holdings Limited (collectively, the “Transaction”).

Shareholders are encouraged to vote well in advance of the proxy cut-off time of 10:00 a.m. (Toronto time) on June 13, 2025.

If you have any questions regarding the Transaction or how to vote your shares, please contact the Company’s proxy solicitation agent, Carson Proxy Advisors: (i) by telephone at 1-800-530-5189 (North American toll free); or (ii) by email at info@carsonproxy.com.

About Boat Rocker Media Inc.

Boat Rocker (TSX: BRMI) is the home for creative visionaries. An independent, integrated global entertainment company, BRMI’s purpose is to tell stories and build iconic brands across all genres and mediums. With offices around the world, BRMI’s creative and commercial capabilities include Scripted, Unscripted, and Kids and Family television production, distribution, brand & franchise management, a world-class animation studio, and talent management through a minority stake in The Initial Group, a new company launched by TPG. A selection of BRMI’s projects include: Invasion (Apple TV+), Palm Royale (Apple TV+), Video Nasty (BBC Northern Ireland, BBC Three, Virgin Media One, WDR), This Is the Tom Green Documentary (Prime Video), Orphan Black: Echoes (AMC), American Rust: Broken Justice (Prime Video), Beacon 23 (MGM+), Pretty Baby: Brooke Shields (Hulu), Downey’s Dream Cars (Max), BS High (HBO), Orphan Black (BBC AMERICA, CTV Sci-Fi Channel), Billie Eilish: The World’s a Little Blurry (Apple TV+), The Next Step (BBC, Corus, CBC), Daniel Spellbound (Netflix), and Dino Ranch (Disney+, Disney Junior, CBC). For more information, please visit www.boatrocker.com.

Forward-Looking Information / Cautionary Statements

Certain information contained in this news release may be forward-looking statements within the meaning of Canadian securities laws. Forward-looking statements are often, but not always, identified by the use of words such as “expect”, “anticipate”, “believe”, “foresee”, “could”, “estimate”, “goal”, “intend”, “plan”, “seek”, “will”, “may”, “would” and “should” and similar expressions or words suggesting future outcomes. These forward-looking statements reflect material factors and expectations and assumptions of the parties. These forward-looking statements include the assumptions: that the Transaction is able to be completed on the timelines and on the terms currently anticipated; that all regulatory and other required approvals can be obtained on the timelines and in the manner currently anticipated; that the anticipated benefits of the transaction are able to be achieved; that the businesses of both BRMI and Blue Ant will continue to operate in a manner consistent with past practice; and that the parties’ transition plans are effective.

The parties’ estimates, beliefs and assumptions are inherently subject to uncertainties and contingencies regarding future events and, as such, are subject to change. Risks and uncertainties not presently known to the parties or that they presently believe are not material could cause actual results or events to differ materially from those expressed in the forward-looking statements. Additional information on these and other factors that could affect events and results are included in other documents and reports that will be filed by BRMI with applicable securities regulatory authorities and may be accessed through the SEDAR+ website (www.sedarplus.ca). Readers are cautioned not to place undue reliance on these forward-looking statements, which reflect the parties’ expectations only as of the date of this press release. The parties disclaim any obligation to update or revise any forward-looking statements, whether as a result of new information, future events or otherwise, except as expressly required by law.

U.S. Securities Matters

None of the securities to be issued pursuant to the Transaction have been or will be registered under the United States Securities Act of 1933, as amended (the “U.S. Securities Act”), or any state securities laws. The resulting issuer securities to be issued in the Transaction are anticipated to be issued in reliance upon available exemptions from such registration requirements pursuant to section 3(a)(10) of the U.S. Securities Act and applicable exemptions under state securities laws. This press release does not constitute an offer to sell or the solicitation of an offer to buy any securities.

SOURCE Boat Rocker Media Inc.

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The Secret to Turning Back Time: DermRays Skincare Device Makes Women Look 10 Years Younger

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PLEASANTON, Calif., May 10, 2025 /PRNewswire/ — Every woman dreams of reversing the clock and reclaiming youthful, radiant skin. This Mother’s Day, make that dream a reality with DermRays Skincare Device-the perfect gift for moms and yourself! From May 1-15, enjoy an exclusive $120 OFF during our Mother’s Day Sale. 

DermRays offers two cutting-edge devices tailored to different skincare needs: 

DermRays Revive: Designed for mature skin, this device combats wrinkles, fine lines, and loss of elasticity with advanced 1064nm laser therapy, restoring a lifted, firmer look. DermRays FusionGlow: Ideal for younger users, it tackles acne, dullness, and uneven texture with red and blue light therapy, promoting clearer, glowing skin. DermRays LED: Your daily skincare companion: blue, red, infrared, and mixed light for every need. FDA-cleared safety with built-in eye cups for added protection. Only 15 minutes a day for youthful and radiant skin.

According to the DermRays R&D team, an exciting 1450nm laser skincare device is currently in development and is expected to launch later this year. “We are committed to continuously innovating to meet women’s skincare needs,” says Dr. Yang Lin, dermatology consultant for DermRays. “Our upcoming laser technology will further enhance skin rejuvenation, offering even more transformative results.

“Looking 10 years younger isn’t just a fantasy-it’s achievable with the right technology,” says Dr. Yang Lin, dermatology consultant for DermRays. “Our devices provide salon-quality results at home, making skincare effortless and effective.” 

Don’t miss this limited-time offer! Visit DermRays.com and use code MOTHER120 at checkout. Give the gift of timeless beauty this Mother’s Day-because every woman deserves to feel her best. Stay tuned for the groundbreaking 1450nm laser device and witness how DermRays continues to revolutionize women’s skincare. 

Video – https://www.youtube.com/watch?v=xs7jnzuQX08

 

View original content:https://www.prnewswire.co.uk/news-releases/the-secret-to-turning-back-time-dermrays-skincare-device-makes-women-look-10-years-younger-302449922.html

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StarCharge Unveils Cutting-Edge BESS Solution at Intersolar 2025

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MUNICH, May 10, 2025 /PRNewswire/ — StarCharge, a global leader in EV charging infrastructure, energy, and digital solutions, has unveiled its latest BESS solution at Intersolar 2025. The launch attracted considerable attention, with a high volume of customers visiting the booth to explore the latest 5MWh BESS solution. Numerous clients showed strong interest and engaged in in-depth consultations, highlighting the market’s enthusiasm for innovative and scalable energy storage solutions.

StarCharge 5MWh Container Energy Storage System

The 5MWh Container Energy Storage System is optimized for utility-scale application, ensuring peak shaving and enhancing grid stability. It features high-performance 314Ah LFP battery cells, BMS, Aerosol Fire Suppression System (FSS) and Environmental Control System, all housed within a 20 feet standardized container. The container is highly corrosion-resistant and complies with global environmental standards, ensuring its resilience in a variety of operating conditions.

Tailored for the European market, the system is well-suited for use as standalone BESS projects, distributed energy storage power stations, industrial and commercial microgrids, EV charging hubs, and renewable energy storage facilities. Its flexible and scalable design addresses the growing demand for reliable energy infrastructure amid Europe’s accelerating transition to renewables and electric mobility.

Future Prospects

Intersolar 2025 marks the international debut for StarCharge 5MWh BESS solution, representing a significant milestone in the company’s global expansion strategy. By leveraging its integrated manufacturing capabilities in ESS containers, battery packs and PCS systems, StarCharge is well-poised to contribute significantly to global energy sustainability efforts.

“As the global energy sector rapidly evolves, StarCharge remains resolutely focused on integrating advanced technologies that support global energy independence,” said a spokesperson for StarCharge. “Our participation at Intersolar 2025 represents a pivotal moment in advancing our strategic initiatives, as we empower businesses, utilities, and communities worldwide with innovative energy solutions.”

About StarCharge

StarCharge, a global leader in EV charging infrastructure and comprehensive energy solutions. It offers a diverse range of intelligent and reliable charging and BESS solutions powered by cutting-edge technology, designed to cater to various scenarios and contribute to building a more efficient and resilient energy future.

For more information, please visit www.starcharge.com or contact BESSinfo@starcharge.com.

View original content:https://www.prnewswire.co.uk/news-releases/starcharge-unveils-cutting-edge-bess-solution-at-intersolar-2025-302451578.html

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