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TikTok x Amazon: A Game-Changing Strategy to Turn Trend Traffic into Sales

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SEATTLE, Sept. 30, 2024 /PRNewswire/ — BeautyMatter, a leading source of beauty industry insights with a global audience of over 500,000, is teaming up with Market Defense, experts in helping beauty brands scale profitably on Amazon and other global marketplaces, to present an essential webinar: “TikTok x Amazon: Converting Trend Traffic Into Sales.” Featuring special guest Spate, a trend analysis company that uses TikTok and online search data to uncover consumer behavior, this webinar will show brands how to turn TikTok’s viral moments into meaningful sales on Amazon. Spate experts will provide in-depth insights into the top TikTok trends, supporting the discovery of powerful connections between consumer attention and sales growth.

Learn how to turn TikTok’s viral moments into real sales on Amazon—unlocking a powerful opportunity for beauty brands.

Why This Matters
In today’s fast-paced digital world, TikTok has emerged as a powerhouse platform, especially for beauty brands seeking to capture attention quickly. But getting viral views is only the first step—many brands struggle to turn that attention into tangible sales. That’s where Amazon, with its massive 37% share of the U.S. e-commerce market, comes in. By combining the viral power of TikTok with Amazon’s unmatched ability to convert traffic into sales, beauty brands can unlock an enormous growth opportunity.

This webinar will connect the dots between TikTok’s trending moments and how they can directly impact sales on Amazon. With Spate offering insights into emerging TikTok trends and Market Defense bringing deep expertise in Amazon strategy, attendees will leave with practical guidance on how to leverage both platforms for long-term success.

What You’ll Learn
This one-hour session will provide clear, valuable insights, including:

How TikTok Trends Impact Amazon Sales: Learn how viral moments can directly lead to revenue spikes on Amazon.Maximizing TikTok for Amazon Success: Simple methods to link your TikTok content with your Amazon listings to boost visibility and sales.Case Studies and Insights: Real-world examples of brands that have successfully harnessed TikTok’s influence for Amazon growth.

This webinar is essential for beauty brands seeking to capitalize on the combined power of TikTok and Amazon.

Featured Speakers

Kelly Kovack, Founder & CEO, BeautyMatter: Kelly, a recognized industry expert who has built groundbreaking and award-winning beauty brands and products, will facilitate the webinar. BeautyMatter is a leading source of industry insights, with a global audience of over 500,000. Kelly’s extensive background and influence in beauty and wellness media have shaped BeautyMatter into a vital resource for beauty professionals worldwide.

John Cafarelli, Co-Founder and President, BeautyMatter: John brings a strategic, entrepreneurial mindset to BeautyMatter, where he focuses on creating content and experiences that give beauty professionals a competitive edge. With expertise in market opportunities, strategic planning, and operational excellence, John has been instrumental in helping brands navigate the evolving beauty and wellness landscape. He is also the founder and CEO of Ernest Supplies and previously served as COO/CFO of Paper Magazine, where he was part of the team that “Broke the Internet” in 2014.

Dave Karlsven, SVP, Client Marketing & Data Science, Market Defense: Dave brings over two decades of experience in driving sales and marketing strategies for businesses ranging from startups to Fortune 500 companies. At Market Defense, he focuses on data-driven traffic and conversion strategies that have helped brands achieve substantial growth on Amazon. Dave’s innovative off-Amazon marketing tactics have driven better organic rankings and sales on Amazon, with several of his clients seeing revenue grow from zero to over $40 million in just three years.

Vanessa Kuykendall, Chief Engagement Officer, Market Defense: Vanessa is a beauty industry veteran with 29 years of experience across sales, training, and merchandising leadership. Her tenure at esteemed companies like MAC Cosmetics, Estee Lauder, and Tiffany & Co. has equipped her with deep industry knowledge, which she now applies at Market Defense. As co-founder and Chief Engagement Officer, Vanessa leads engagement strategies that have driven Amazon success for numerous beauty brands. Before Market Defense, she also spearheaded the Beauty.com business for Walgreens, adding further depth to her expertise in e-commerce and brand growth.

Yarden Horwitz, Co-Founder, Spate: Yarden is a pioneer in trend analysis through data and AI. At Spate, she’s helped over 150 beauty brands, including Estée Lauder, L’Oréal, and P&G, make key decisions in marketing and product development. Previously, she co-founded Google’s Trendspotting division, launching influential reports like The Google Fashion Trends Report and The Google Skin Care Trends Report. Her expertise in consumer behavior and data-driven insights makes her a leading authority in using TikTok and search data for business growth.

About Market Defense
Market Defense grows the world’s best beauty brands on Amazon and other marketplaces, globally. Specializing in marketplace management and brand protection, we represent award-winning brands such as Dr. Dennis Gross Skincare (recently acquired by Shiseido), Skinfix, BeautyStat, Alpyn Beauty, and rapidly scaling indie brand DIME Beauty. In 2023, like-for-like brands in our portfolio achieved 68% YoY growth on Amazon, thriving in a very competitive market.

For more information, visit marketdefense.com.

Register for the webinar here: https://www.bigmarker.com/beautymatter/TikTok-x-Amazon-Converting-Trend-Traffic-Into-Sales

Media Contact:

Vanessa Kuykendall
Chief Engagement Officer
Market Defense
Vanessa@marketdefense.com

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SOURCE Market Defense LLC

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Novo AI and discovermarket partner to take Embedded Insurance to the next level

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SINGAPORE, Nov. 6, 2024 /PRNewswire/ — Novo AI joins forces with discovermarket, a leading embedded insurance platform, to revolutionize the future of digital insurance. This new partnership aims to enhance the efficiency and accessibility of embedded insurance offerings.

What is Embedded Insurance?

This is a type of product that integrates insurance products directly into the purchasing process of non-insurance items in real-time, enabling consumers to get protection seamlessly during the buying process. The insurance policies are suited to their specific needs, at a fraction of the cost of traditional offerings. With technological advancements, embedded insurance is making low-value items insurable in a cost-effective manner and democratizing the insurance landscape.

What Novo AI Brings to the Table?

This collaboration brings together two innovative companies poised to transform the insurance industry. Given the large volumes and low prices of embedded insurance products, it’s essential to streamline operations, automate processes, and maximize efficiency. Novo AI uses generative AI to make them x100 more efficient than before. Key areas of focus include automating claims processing, implementing systematic fraud detection at scale and enhancing customer support.

Novo AI and discovermarket are rolling out a new product to enhance the customer journey: AI-powered policy creation and management. This AI-agent allows discovermarket to offer a tailored, automated experience where customers can create personalized policies and manage them throughout their lifetime. The agent effectively helps customers understand their insurance coverage, the policy exceptions and assists them with claims submissions.

A Word from the Partners

discovermarket’s CEO, Patrick Bühler states: “Our platform offers a marketplace-as-a-service platform where brokers and insurers can design specific coverage directly, which is automatically configured to operate within our system. We are thrilled to be working with Novo AI to enhance this capability. The addition of AI-driven features will enable us to draft better insurance products autonomously, based on existing policy wording. We believe this is the future of hyper-customized insurance.

Novo AI CEO: “We’re very excited with the unique set of challenges that the digital insurance playground offers and to be partnering with a forward-looking partner like discovermarket on this. The sector operates under very different rules than traditional insurance, with a critical need for scalable, low-cost, differentiated solutions, particularly in policy management. This will enable first access to insurance for less privileged pockets of the population, and we’re in a unique position to make it happen.”

View original content to download multimedia:https://www.prnewswire.com/apac/news-releases/novo-ai-and-discovermarket-partner-to-take-embedded-insurance-to-the-next-level-302296583.html

SOURCE Novo AI

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Maytronics Announces Patent Settlement With Chasing

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WASHINGTON, Nov. 6, 2024 /PRNewswire/ — Maytronics, Ltd. (TASE: MTRN) (“Maytronics”), a global leader in the swimming pool industry, is pleased to announce that it has entered into a settlement agreement with Chasing Innovation Technology Co., Ltd. and Chasing Technology (USA), LLC (collectively “Chasing”) resolving claims of patent infringement related to innovative robotic pool cleaning technology covered by Maytronics’ U.S. Patent No. 10,378,229 and European Patent Nos. 2,845,969 and 2,706,170 (“Maytronics’ Patents”).

In October 2023, Maytronics filed a patent infringement complaint against Chasing in the US District Court for the Western District of Washington. As a result of the parties’ settlement, that complaint will be dismissed. In exchange for Maytonics dismissing the lawsuit, Chasing will, among other things, cease production and sales of robotic pool cleaners that utilize the technology and innovations described and claimed in Maytronics’ Patents. The remaining terms of the settlement agreement remain confidential.

Franck Sogaard, Maytronics’ Chief Revenue Officer (CRO) and President of Americas, EMEA and APAC, said: “We are pleased this matter has been resolved. Maytronics invests considerable time and resources to develop and protect technologies that not only differentiate its products in the market but that define trends in the market. With this settlement, Maytronics re-enforces its commitment to protect its intellectual property and maintain its innovative edge in the global pool cleaning market. This settlement will allow us to focus our full attention on the future by innovating and creating consumer-driven, value-minded, integrated pool products that provide our customers with the perfect pool environment.”

About Maytronics

Maytronics is a global leader in the swimming pool industry, specializing in pool water solutions and offering a wide variety of products such as robotic pool cleaners, pool safety products and water treatment systems. Over the past 40 years, through innovative technology, design and reliability, Maytronics has built its Dolphin pool cleaning robots into a leading global brand. Innovation and creativity are core to Maytronics’ mission and critical to Maytronics’ leadership position and competitive advantage in the market. Consistent with Maytronics’ commitment to leadership through innovation, Maytronics has invested substantial resources in research and development and protection of its intellectual property. Maytronics has developed a global patent portfolio that includes over 100 issued U.S. patents and published patent applications. In addition, Maytronics has numerous international patents protecting its industry-leading innovative technology for pool cleaning robots.  For more information about Maytronics please visit www.maytronics.com

Contact:

Tomer Rubinshtein
Tomer.Rubinshtein@Maytronics.com

View original content:https://www.prnewswire.com/apac/news-releases/maytronics-announces-patent-settlement-with-chasing-302296664.html

SOURCE Maytronics

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Nium and Partior Partner on Real-Time, Cross-Border Payments, Clearing and Settlement

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Nium becomes first fintech to join the blockchain-based network, enabling faster cross-border payments, added market reach, and greater transaction transparency

SINGAPORE, Nov. 5, 2024 /PRNewswire/ — Nium, the leading global infrastructure for real-time cross-border payments, today announced a partnership with Partior, the blockchain-based fintech for clearing and settlement at the Singapore Fintech Festival 2024. The partnership makes Nium the first fintech payment service provider (PSP) on the Partior network. Financial institutions will be able to connect with Nium via Partior for 24×7, transparent, real-time payouts, clearing, and settlement to over 100 markets worldwide. Importantly, the connection will require no additional API integration work, streamlining what historically took months of resource-intensive work.

This new partnership builds on Nium’s recent strategy to connect more networks to its real-time payments’ infrastructure. By joining the Partior network, Nium is extending its connectivity to one of the most innovative networks in the industry. Partior’s blockchain-powered platform effectively resolves longstanding inefficiencies in global payments, such as settlement delays, high costs, and limited transaction transparency. In today’s global landscape, where companies operate around the clock, effective liquidity management is essential for both corporate and financial institutions. This collaboration allows Nium to offer its clients the ability to execute real-time multi-currency payments and Payments versus Payments (PvP) settlements, further simplifying access to its global payments network.

“Nium’s partnership with Partior brings us closer to becoming the most connected payments network globally. By integrating with advanced networks, such as Partior, we are ensuring that financial institutions can quickly and easily access our real-time payments infrastructure without the need for complex technical integrations,” said Alexandra Johnson, Chief Payments Officer at Nium. “Recognizing how resource-constrained financial institutions are, we’re eliminating barriers to using our network and increasing interoperability to deliver on our mission of having seamless and streamlined real-time payments to anyone, anywhere.”

Humphrey Valenbreder, Chief Executive Officer at Partior said, “Partnering with Nium marks a significant step in our journey to further advance the global payments landscape. By combining Partior’s real-time blockchain settlement network with Nium’s vast global reach, we’re empowering financial institutions to break down long-standing barriers. Imagine a world where cross-border payments are instantaneous, transparent, and accessible to all. This is the future we’re building together.”

As part of its continued expansion, Nium’s partnership with Partior enhances its ability to facilitate frictionless global transactions and unlock new services such as intra-day FX swaps, cross-currency repos, programmable enterprise liquidity management, and Just-in-Time multi-bank payments for financial institutions worldwide.

Nium’s growing network, supported by these strategic partnerships, is setting a new standard for how financial institutions can access and benefit from global payments, paving the way for a more efficient and transparent financial ecosystem.

About Nium

Nium, the leading global infrastructure for real-time cross-border payments, was founded on the mission to deliver the global payments infrastructure of tomorrow, today. With the onset of the global economy, its payments infrastructure is shaping how banks, fintechs, and businesses everywhere collect, convert, and disburse funds instantly across borders. Its payout network supports 100 currencies and spans 220+ markets, 100 of which in real-time. Funds can be disbursed to accounts, wallets, and cards and collected locally in 40 markets. Nium’s growing card issuance business is already available in 34 countries. Nium holds regulatory licenses and authorizations in more than 40 countries, enabling seamless onboarding, rapid integration, and compliance – independent of geography. The company is co-headquartered in San Francisco and Singapore.

About Partior

Partior, the blockchain-based fintech for clearing and settlement, is redefining the way value moves globally. Founded in 2021, Partior is backed by founding shareholders DBS, J.P. Morgan, Standard Chartered, and Temasek, and Series B lead investor Peak XV. Partior is addressing the operating inefficiencies experienced by industry players, including settlement delays, limited transaction transparency and high operating costs, and facilitates the movement of liquidity for financial institutions and their customers. Its network offers real-time multi-currency payments, and Payments versus Payments (PvP) settlement. Additionally, it is exploring new services including Intra-day swaps, Delivery versus Payments (DvP) settlement and enterprise solutions.

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View original content:https://www.prnewswire.co.uk/news-releases/nium-and-partior-partner-on-real-time-cross-border-payments-clearing-and-settlement-302296465.html

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