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Global Times: Chinese youth increasingly embrace, share millennia-old cultural traditions

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BEIJING, Sept. 29, 2024 /PRNewswire/ — Li Ziyao, a young Chinese student studying in Boston, the US, recently completed Black Myth: Wukong, a game playing based on the classic Chinese novel Journey to the West.

He was excited that this game, rich in traditional cultural elements, has become a sensation in America too. As he observed his American classmates discussing the Monkey King, the architectural styles, and Chinese history, a strong sense of pride surged within him.

“I am witnessing firsthand how Chinese culture is being spread and understood globally in a novel and modern way,” Li told the Global Times.

Culture plays a vital role in inspiring national spirit, maintaining identity, and promoting both economic and personal development.

China’s achievements over the past 75 years are closely tied to its millennia-old culture and cultural confidence. Generations of young people with strong values and ethics worked to develop Chinese culture and present it to the world. 

Chinese civilization has thrived along with the open expression of young people. They relish and discuss with foreign friends China’s traditional culture, allowing it to resonate with international audiences. 

In ancient times, Chinese ancestors sailed the seas along the historical Maritime Silk Road, spreading Chinese culture toward the rest of the world.

Today, young people, especially Generation Z, are using unique ways to share Chinese culture with the world.

Set new trend

Li mentioned that one of the American Twitch streamers he follows, Zack, also known as Asmongold, a content creator with over 2.9 million YouTube subscribers, once commented that Chinese mythology has a natural freshness for Western players, sparking their desire to explore the unknown.

The cultural elements carried by Black Myth: Wukong are also reflected in its music. The game incorporates traditional Chinese melodies from the 1986 hit TV series Journey to the West soundtrack, including the iconic track Celestial Symphony in key scenes.

“Hearing Celestial Symphony evokes me an indescribable feeling of nostalgia. One of my American classmates told me that the music made him feel as if he were immersed in a world filled with the charm of ancient Eastern culture,” Li noted.

With the international success of Celestial Symphony, Li has noticed that many of his classmates have expressed their desire to learn traditional Chinese musical instruments, especially pipa, which embodies unique Chinese aesthetics.

In a recent interview, US musician Lauv commented on the beauty of pipa, while interacting with young pipa player Liu Jialiang, also known as Marsix.

During the interview, Marsix used pipa to perform Lauv’s breakout hit I Like Me Better. Lauv, who is also known as Ari Staprans Leff, is followed by more than 1 million fans on the platform known as X. 

The instrument’s sound, representing Chinese aesthetics, stunned the Western singer and left him with a look of amazement. Marsix’s performance has also revealed how the 2,000-year-old instrument remains versatile in playing global pop music. 

“I was thrilled to share our traditional music culture again,” the young player told the Global Times. He also emphasized that his journey with pipa has always been about “fusion.”

Since 2022, Marsix has been posting remixed pipa music that blends traditional Chinese melodies with Western genres like jazz, hip-hop, and electronic music. 

Through his fusion of traditional Chinese music, Marsix has captured the attention of international fans. On YouTube, netizens commented on Marsix’s performance, saying “the Chinese ‘guitar’ would set a new trend.” 

“I think the traditional instrument is a tool for us young Chinese musicians to express our open-mindedness to world music,” Marsix noted. 

Confident in his cultural roots, the young Chinese musician has also inspired many young fans in China to rediscover the beauty of traditional Chinese music. Marsix told the Global Times that most of his fans are in their 20s, and he hopes to guide them on a journey of rediscovering Chinese culture.

“In the past, the word ‘pipa’ would evoke images of classical performers, but now it represents a trendy instrument played by performers of all ages and genders. Young Chinese musicians are using their creativity to revive the tradition,” Zhu Xiao, a Chinese folk music fan and cucurbit flute player, told the Global Times. 

Dressed in confidence

For many in Generation Z, wearing Hanfu – traditional Chinese dress – is just like playing pipa as a way to reconnect with the cultural root and also a way to express cultural confidence.

Driven by strong curiosity about the world, Chinese storyboard artist Lei Yumeng, better known as Mi Lei, travels between reality and fantasy in her storyboard work. Nearly every piece of work she posts on social media becomes a hit. So far, the Chinese artist has more than 8 million followers on different platforms.

Lei’s love for Chinese culture extends to her admiration for Hanfu. She told the Global Times that through her paintings of Hanfu from various dynasties, she can explore the aesthetics and auspicious intentions of ancient Chinese people, as reflected in the clothing’s patterns and embroidery.

Lei’s embrace of Chinese cultural heritage has been recognized internationally, with her videos on platforms like Instagram earning praise for showcasing traditional clothing. This global appreciation has been a reminder of the richness of her motherland’s unique cultural roots, which she said she “has initially taken for granted.”

Lei said her work in animation and storytelling is a celebration of China’s cultural legacy, a legacy she is “proud to share with the world.”

 

View original content:https://www.prnewswire.com/news-releases/global-times-chinese-youth-increasingly-embrace-share-millennia-old-cultural-traditions-302262003.html

SOURCE Global Times

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Reolink Black Friday Sales 2024 – Enjoy Early Saving Today

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LOS ANGELES, Nov. 15, 2024 /PRNewswire/ — Black Friday is just around the corner, enjoy early Black Friday security camera deals to enhance home security sooner. Reolink, an innovative leader in intelligent visual technology for the home, is offering diverse range of security cameras, enabling consumers to keep a vigilant eye on their home’s safety.

From now to November 18th, visit the Reolink website and its Amazon store to get the industry-leading 4K continuous recording battery camera Altas PT Ultra, 4K 180° color night vision battery camera Argus 4 Pro, 2K Dual-Band Wi-Fi Battery Doorbell, along with Argus 3 Pro and E1 Zoom.

Reolink Altas PT Ultra with Solar Panel (Save 31%, now $249.99)

Altas PT Ultra is an industry-leading 4K pan & tilt battery camera that offers continuous recording with a blindspot-free view. Equipped with a powerful 20000mAh battery, it can deliver a 96-hour 4K continuous recording on a single charge. The ColorX technology delivers day&night true-color vision without the needs of spotlights or infrared lights. Originally $359.99, it’s $249.99 during the sale, offering a significant 31% discount.

Reolink Argus 4 Pro with Solar Panel (Save 30%, now $229.99)

Argus 4 Pro is the world’s first 4K battery-powered camera with ColorX Night Vision and dual image stitching technology, providing a 180° blindspot-free view. Its battery life is 30% longer than the average battery-powered cameras in the market, reducing the frequency of charging. Originally $329.99, it’s $229.99 during the sale, offering a remarkable 30% discount.

Reolink Battery Doorbell (Save 30%, now $153.99)

Battery Doorbell features 2K/4MP resolution and captures a full head-to-toe view with no subscription fees. It can run on battery power or be hardwired for consistent operation, offering flexible installation and power supply solutions. Battery Doorbell can support Reolink Home Hub for local storage of video recordings and centralized management of cameras. Originally $219.99, it’s $153.99 during the sale, offering an amazing 30% discount.

Black Friday may be on the horizon, but from today until November 18th, customers can dive into early Reolink Black Friday sales. From now until November 18th, customers can purchase coupons for just a few dollars on the Reolink website. These coupons can be combined with Reolink Black Friday discounts and redeemed for up to $40 from Nov. 19 to Dec. 2. Visit Reolink website and its Amazon store to score the best security camera deals.

About Reolink

Reolink offers smart security solutions for homes and businesses, aiming for a seamless security experience with its wide range of products. Serving millions globally, it provides video surveillance and protection, standing out for its commitment to security technology innovation.

View original content to download multimedia:https://www.prnewswire.com/apac/news-releases/reolink-black-friday-sales-2024—enjoy-early-saving-today-302306481.html

SOURCE Reolink Innovation Inc.

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AEKE Reimagines Home Fitness Experience with Launch of AI-Powered Smart Home Gym K1 on Kickstarter

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NEW YORK, Nov. 15, 2024 /PRNewswire/ — AEKE is redefining home fitness with the launch of the Smart Home Gym K1, set to debut on Kickstarter this December 3rd. The all-in-one, AI-powered gym with an auto-foldable and movable design brings a new level of accessibility and efficiency to fitness by transforming any space into a hyper-personalized training hub.

Taking up just 0.3 square meters, the new AEKE K1 features an AI coaching system that empowers users to train smarter other than harder.

Key Features of the AEKE K1:

AI-Driven Personalization: Leveraging advanced AI, the K1 builds custom workout plans and courses, adapting them based on individual progress and goals through a six-dimensional body assessment.Precision Motion Tracking: Powered by high-sensitivity AI cameras and powerful 5T chips, our self-developed vertical AI Model ensures precise tracking, offering real-time feedback on form, speed, and balance and rep count.Compact-Smart Design: With its sleek, compact design, the K1 easily integrates into any room, blending in without dominating home space.No Ongoing Fees: Access all the features and updates with no subscriptions, making it a cost-effective solution.Complete Training Solution: Catering to a range of fitness goals from weight loss to muscle gain, the K1 includes a variety of workout programs from strength training to yoga to keep exercise routines diverse and effective.Targeted Strength-Building Strategy: With advanced algorithms built by AEKE, K1 adapts intensity as users grow stronger, backed by professional strength training plans and data-driven performance insights to help users stay on track.Personalized and immersive experience: Motion gaming and exercise competition, a 2.1-channel Bluetooth speaker and customer can customized their own music playlist during course make it more immersive and fun.

“We are hugely grateful to our crowdfunding supporters for enabling us to create an innovative fitness experience. I’ve seen firsthand how financial, time, and space constraints hold many people back from accessing quality fitness instruction. Inconsistent training levels can also make it tough for people to find reliable trainers and see results, even after investing time and money. The K1 removes common barriers to fitness and makes professional fitness training accessible to everyone, helping them more efficiently achieve their goals, no matter their schedule or space,” said Loong, COO of AEKE.

With the Kickstarter campaign launching this month, early backers can be among the first to embark on a unique fitness journey offered by the award-winning AEKE K1, which has clinched the German Red Dot Award, the American IDA Design Award, and the International CMF Design Award since it was unveiled.

Currently, AEKE is gearing up for crowdfunding and is offering many benefits for customers who place a deposit. For more details and to get updates, visit aeke.com 

About AEKE

Founded in 2022, With a team of over 200 industrial sports scientists, hardware engineers, and AI experts, AEKE combines AI technology with a human-centric approach to deliver the most intelligent and effective fitness experience.

View original content to download multimedia:https://www.prnewswire.com/apac/news-releases/aeke-reimagines-home-fitness-experience-with-launch-of-ai-powered-smart-home-gym-k1-on-kickstarter-302305600.html

SOURCE AEKE

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UST Opens New Office and Generative AI Experience Center in Cyberjaya, Malaysia

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Inauguration of third delivery center in Malaysia positions the country as the focal point for UST’s expansion in Southeast Asia

CYBERJAYA, Malaysia, Nov. 15, 2024 /PRNewswire/ —UST, a leading digital transformation solutions company, has opened a new office and state-of-the-art Generative AI Experience Center in Cyberjaya, Selangor, Malaysia. This facility will act as a hub for innovation and collaboration, bringing together leaders and thinkers at the forefront of the Generative AI space to drive digital transformation in Southeast Asia and beyond.

The new Cyberjaya facility is UST’s third delivery center in Malaysia and will develop cutting-edge AI solutions for use in a diverse range of market sectors, including banking, manufacturing, retail, O&G, telecom, and education. The GenAI Center of Excellence in Malaysia will elevate customer experiences across Southeast Asia to improve both the engineering services and the digital portfolio of UST. A key focus area will be developing custom Large Language Models (LLMs) tailored to specific business needs. Additionally, work conducted at the Center of Excellence will empower cloud, infrastructure, and cybersecurity applications, automating backend tasks and digitising front-end user experiences, benefiting both engineering and GBS teams.

The facility was formally opened on November 11, as part of a ceremony featuring notable tech industry leaders and government officials including: Y.A.B. Dato’ Seri Amirudin Bin Shari, Menteri Besar (Chief Minister) of Selangor state; Wan Murdani Wan Mohamad, Senior Vice President of Malaysia Digital Economy Corporation (MDEC); Puan Nor Suhaila Binti Saat, Director, Sepang Municipal Council; Kamarul Ariffin Abdul Samad, Chief Executive Officer, Cyberview Sdn Bhd; TS Koay, Managing Director Dell Technologies Malaysia, Chai Ping Chua, Country Site Leader Experian Malaysia, Sunil Balakrishnan, CVO & Global Head of Center Operations, UST; Gilroy Mathew, Sr Vice president, UST; and Amar Chhajer, Vice President & Country Head Malaysia, UST.

“The opening of this advanced new delivery center will enhance our ability to support the growing Malaysian and Southeast Asian markets and positions us for further growth in this dynamic region. UST’s focus on Generative AI aligns with the current digital landscape and will empower businesses to harness the potential of AI and automation to drive digital transformation. We’re grateful for the support of our partners and stakeholders, who has been instrumental in fostering a strong tech community here in Malaysia. UST’s focus on Generative AI aligns with the current digital landscape and will empower businesses to harness the potential of AI and automation to drive digital transformation,” said Amar Chhajer, Vice President & Country Head – Malaysia, UST.

“UST is a key partner in our mission to develop digital infrastructure and nurture local tech talent. The UST Gen AI Center of Excellence is exactly the type of forward-thinking initiative that will help propel Malaysia into the next phase of digital evolution. It will be a catalyst for research and development in AI, helping to unlock new opportunities and insights across a wide range of sectors. UST’s commitment to Malaysia’s thriving tech ecosystem has been instrumental in helping transform this sector of our economy. Over the past decade, UST has invested in developing over 10,000 engineering professionals in Malaysia, contributing to the creation of a dynamic and resilient digital ecosystem,” said Y.A.B. Dato’ Seri Amirudin Bin Shari, Menteri Besar (Chief Minister) of Selangor state.

UST began operating in Malaysia in 2006, opening its first center in Penang in 2011. This location also became home to UST’s first Infinity Lab in 2020, supporting innovation that has helped UST expand operations throughout Southeast Asia. UST Malaysia has grown to become one of the company’s biggest delivery center locations in the world and there are currently over 1,500 USsociates in Malaysia. UST Malaysia has two delivery centers in Penang. UST is certified as a ‘Great Place to Work’ in Malaysia.

About UST

Since 1999, UST has worked side by side with the world’s best companies to make a powerful impact through transformation. Powered by technology, inspired by people, and led by our purpose, we partner with our clients from design to operation. Our digital solutions, proprietary platforms, engineering expertise, and innovation ecosystem turn core challenges into impactful, disruptive solutions. With deep industry knowledge and a future-ready mindset, we infuse innovation and agility into our clients’ organizations–delivering measurable value and positive lasting change for them, their customers, and communities around the world. Together, with 30,000+ employees in 30+ countries, we build for boundless impact–touching billions of lives in the process. Visit us at www.UST.com

Media Contacts, UST:

Tinu Cherian Abraham
+1 (949) 415-9857

Merrick Laravea
+1 (949) 416-6212

Neha Misri
+91-9284726602

Roshni Das K
+91 7736795557
media.relations@ust.com

Media Contacts, India:

Adfactors PR
ust@adfactorspr.com 

Media Contacts, U.S.

S&C PR
+1-646.941.9139
media@scprgroup.com

Makovsky
ust@makovsky.com

Media Contacts, U.K.:

FTI Consulting
UST@fticonsulting.com

 

Logo: https://mma.prnewswire.com/media/1422658/UST_Logo.jpg 

View original content:https://www.prnewswire.co.uk/news-releases/ust-opens-new-office-and-generative-ai-experience-center-in-cyberjaya-malaysia-302305931.html

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