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From Boomers to Zoomers: how retailers and eCommerce firms can boost sales and loyalty

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New Infobip research reveals generational shopping preferences ahead of SinglesDay

KUALA LUMPUR, Malaysia, Sept. 30, 2024 /PRNewswire/ — New research from global communications platform Infobip highlights how different generations want to communicate with businesses and brands ahead of SinglesDay. When at least 86% of all generations expect targeted and relevant communications, according to Infobip’s research, retailers need a personalized approach for each generation of shoppers.

Millions of consumers search for deals online, providing retailers with a growing opportunity to increase sales and strengthen brand presence. Even a 5% increase in customer retention can boost profits by more than 25%, according to management consultancy Bain & Company.

However, creating an appropriate omnichannel strategy to communicate with consumers across four generations can be challenging. Get it wrong and brands may lose sales or even loyal customers. Infobip’s Generational Messaging Trends Report reveals the communication preferences of each generation:

Baby boomers: are less accepting of repetitive content where, 40% want more varied communications versus 8% of Gen Z, but favor chat apps more than Gen X (68% compared to 57%)Generation X: 73% of Gen X prefer to receive product and service updates compared with just 55% of Gen ZMillennials: younger generations are more open to new communication channels, where 60% of millennials are happy to make purchases through chatbotsGeneration Z: 83% expect a brand to understand them as individuals, and 65% want a two-way dialogue with the brands they buy from

 

Ivan Ostojić, Chief Business Officer at Infobip, said: “Our research shows that most shoppers, no matter their age, want brands to engage with them like with a friend through conversational channels and say it will increase their loyalty. However, brands must get customer communications right to enhance loyalty and grow sales. That’s why Infobip has analyzed what each generation prefers and published a new report and a playbook to help retailers and ecommerce firms make the most of the shopping season.”

Read the report: https://www.infobip.com/generational-messaging-trends.

About Infobip

Infobip is a global cloud communications platform that enables businesses to build connected experiences across all stages of the customer journey. Accessed through a single platform, Infobip’s omnichannel engagement, identity, user authentication and contact centre solutions help businesses and partners overcome the complexity of consumer communications to grow business and increase loyalty. With over a decade of industry experience, Infobip has expanded to 75+ offices globally. It offers natively built technology with the capacity to reach over seven billion mobile devices and ‘things’ in 6 continents connected to over 9,700+ connections of which 800+ are direct operator connections. Infobip was established in 2006 and is led by its co-founders, CEO Silvio Kutić, Roberto Kutić and Izabel Jelenić.

Recent award wins include:

Infobip named a Leader in the Gartner® Magic Quadrant™ for Communications Platform as a Service (CPaaS) 2024 for the second year running (June 2024)Infobip named to Fast Company’s Annual List of the World’s Most Innovative Companies (March 2024)Infobip ranked as number one Communications Platform as a Service (CPaaS) provider, in the inaugural MetriRank CPaaS Report from Metrigy (Dec 2023)Omdia Ranks Infobip as Leader for the second year running in its CPaaS Universe Report (Nov 2023)Infobip named a Leader in the Gartner® Magic Quadrant™ for Communications Platform as a Service (CPaaS) 2023 (Sept 2023)Infobip named a Leader in the IDC MarketScape: Worldwide Communications Platform-as-a-Service (CPaaS) 2023 Vendor Assessment (May 2023)Infobip named a leader in the CPaaS Leaderboard, Juniper Research (March 2024)Infobip named a leader in the CCaaS Leaderboard, Juniper Research (Dec 2023)Infobip named a leader in the Juniper Customer Data Platform Leaderboard Report (July 2023)

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SOURCE Infobip

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RapidTranslate.org Centralizes Language Resources and Expands Certified Translation Services Globally

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SAN FRANCISCO, Nov. 22, 2024 /PRNewswire/ — RapidTranslate.org announces the strategic integration of three leading language resource platforms into its comprehensive translation services ecosystem. The company has partnered with Languages Without Limits (www.languageswithoutlimits.co.uk), Workshop on Immigrant Languages (www.workshoponimmigrantlanguages.org), and Arctic Languages (www.arcticlanguages.com) to enhance its educational and research offerings while maintaining these platforms’ valuable existing resources.

This integration coincides with RapidTranslate.org’s significant expansion into the European market, where the company now provides certified translations in over 60 languages across Germany, France, Spain, Italy, and the United Kingdom. This dual focus on educational resources and certified translations reinforces RapidTranslate.org’s position as a trusted global language services provider.

Key Highlights of RapidTranslate.org’s Offerings:

Comprehensive Language Support: Enhanced educational and research resources through the integration of three respected language platforms, serving educators, researchers, and language enthusiasts worldwide.

Certified Translations: Professional translation services for official and legal documents, backed by a 100% USCIS acceptance guarantee.

Global Reach: Expanded European presence supporting individuals, families, businesses, and professionals across key markets.

A Leader in Certified Translations

RapidTranslate.org delivers professional translations for immigration documentation, legal submissions, business contracts, and academic records. Every document is processed by experienced human translators to ensure linguistic and cultural accuracy. Services include:

24-Hour Turnaround: Express service for up to three pages within one business daySecure Processing: Enterprise-grade security protocols for document handlingWorldwide Acceptance: Certified translations recognized by government agencies, academic institutions, and businesses globally

“By creating a centralized hub for both language resources and certified translation services, we’re meeting the evolving needs of our increasingly connected world,” says CEO and founder of RapidTranslate.org. “Our expansion into Europe represents our commitment to providing accessible, professional language services to a global audience.”

Supporting a Multilingual World

RapidTranslate.org continues to advance its mission of fostering global communication through its combination of advanced technology and professional human expertise. With over 350,000 successfully translated documents and a growing repository of language learning resources, RapidTranslate.org remains dedicated to quality, security, and accessibility in language services.

About RapidTranslate.org

Founded in 2020, RapidTranslate.org has grown from a specialized translation service to a comprehensive language solutions provider. The company serves clients ranging from individual immigrants to Fortune 500 companies, maintaining the highest standards of accuracy and security in document translation while advancing language education and research.

Connect with RapidTranslate.org: Website: www.rapidtranslate.org

View original content:https://www.prnewswire.com/news-releases/rapidtranslateorg-centralizes-language-resources-and-expands-certified-translation-services-globally-302314613.html

SOURCE Rapid Translate

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Roland DGA’s DG DIMENSE Technology Wins Inspire Award for Best Wallcoverings/Wall Treatment at Boutique Design New York (BDNY) Trade Fair and Conference

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Coveted Awards Recognize the Most Innovative and Exciting Exhibitors at Important Boutique Hotel Design Event.

IRVINE, Calif., Nov. 22, 2024 /PRNewswire/ — Roland DGA’s DG DIMENSE technology was honored with an NKBA Manhattan Inspire Award for “Best Wallcoverings/Wall Treatment” at Boutique Design New York (BDNY) 2024, the leading trade fair and conference for boutique hotel design, which took place November 10-11 in New York City’s Jacob K. Javits Convention Center. Produced by the NKBA-Manhattan Chapter and sponsored by aspire design and home magazine, the Inspire awards recognize the most innovative and exciting exhibitors at this important event, with a focus on all the categories beyond kitchen and bath that inspire designers to do their best work. The winners were selected by NKBA Programs Co-chair Diana Mosher and a panel of esteemed judges based on a variety of criteria, including functional, sustainable, and aesthetic considerations.

DG DIMENSE, a Roland DG Group company, offers revolutionary digital printing technology that allows users to produce one-of-a-kind textured wallcoverings, wall art, and other interior design elements, as well as eye-catching signage, displays, packaging, and more. Centered around the advanced Dimensor S (which Roland DGA demonstrated at BDNY 2024), this patented solution combines a specialized inket printer, proprietary media, and specially formulated water-based inks to create 3D textured prints and full-color graphics in a single, seamless process. This sustainable, eco-friendly process is made possible by the unique interaction of the ink and media when heated to create a controllable raised surface. The printed images and graphics can foam up to 1.5 mm in height and 1.58 m in width, creating stunning visual and tactile effects.

“We are thrilled about receiving this prestigious award,” said Roland DGA’s Business Development and Co-Creation Manager, Kitt Jones. “DG DIMENSE represents the evolution of surface art, giving users the ability to design non-repeatable texture by controlling and manipulating the surface structure rather than laying ink, thus minimizing cost, reducing print times, and adding a new and exciting dimension to traditional printing.”

To learn more about BDNY and the NKBA Manhattan Inspire Awards, or to view a complete list of winners, visit https://aspiremetro.com/winners-nkba-manhattan-inspire-awards-bdny. For more information on DG DIMENSE and the Dimensor S texture printer, visit https://www.rolanddga.com/products/printers/dimensor-s-printer.

About Roland DG Americas

Roland DGA serves North and South America as the marketing, sales, distribution, and service arm for Roland DG Corporation. Founded in 1981 and listed on the Tokyo Stock Exchange, Roland DG of Hamamatsu, Japan is a worldwide leader in wide-format inkjet printers for the sign, apparel, textile, interior design, personalization, and vehicle graphics markets; engravers for awards, giftware and ADA signage; photo impact printers for direct part marking; and 3D printers and CNC milling machines for the dental CAD/CAM, rapid prototyping, part manufacturing and medical industries. To learn more about Roland DGA or Roland DGA’s complete product line, visit https://www.rolanddga.com.

About BDNY

The Boutique Design New York (BDNY) is the leading trade fair and conference for boutique hotel design. A curated and creative event, BDNY brings designers, architects, purchasing agents, hoteliers, owners, and developers together with inventive manufacturers of interior design elements for hospitality. It’s a celebration of not only the latest design trends, but also the visionaries and creators shaping the future of hospitality. To learn more about BDNY, visit https://bdny.com.

Media Contact

Marc Malkin, Roland DGA Corporation, 800-542-2307,mmalkin@rolanddga.com, https://www.rolanddga.com

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SOURCE Roland DGA Corporation

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NASA Leadership to Visit, Strengthen Cooperation with Mexico

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WASHINGTON, Nov. 22, 2024 /PRNewswire/ — NASA Deputy Administrator Pam Melroy and Nicola Fox, associate administrator for NASA’s Science Mission Directorate, will travel to Mexico City on Sunday, Nov. 24, for a multi-day trip to build on previous engagements and advance scientific and technological collaboration between the United States and Mexico.

This visit will focus on fostering partnerships in astronomy and astrophysics research, as well as highlighting opportunities for economic, educational, and science, technology, engineering, and math collaborations between the two nations.

Melroy’s trip will include high-level meetings with senior Mexican government officials, including the secretariat-designate for Science, Technology, Humanities, and Innovation. Melroy and Fox also will meet with leaders from academia, industry, and scientific institutions. These discussions will emphasize expanding cooperation in space science, with particular focus on Mexico’s growing astronomy programs.

This visit builds on Melroy’s trip to Mexico City earlier this year and reflects NASA’s commitment to advancing international cooperation in space and science for the benefit of all.

For more information about NASA’s international partnerships, visit:

https://www.nasa.gov/oiir

View original content to download multimedia:https://www.prnewswire.com/news-releases/nasa-leadership-to-visit-strengthen-cooperation-with-mexico-302314627.html

SOURCE NASA

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