Technology

Digital & Intelligent Pathway: Xiaohongshu and VOGUE Business Unveil Groundbreaking Lifestyle Marketing Insights at Milan Summit

Published

3 months ago

September 30, 2024

MILAN, Sept. 30, 2024 /PRNewswire/ — As the exclusive strategic partner, Xiaohongshu teamed up with VOGUE Business to host the The Digital Silk Road: Pioneering the Future of Luxury Lifestyles summit at Milan’s historic Palazzo Serbelloni on September 26-27, 2024. The event aimed to redefine marketing, product innovation, and brand evolution through a human-centric lens, nurturing a more creative and vibrant ecosystem for global brands.

The summit gathered marketing experts from prestigious global brands and senior executives from Xiaohongshu’s Beauty, Luxury and Clothing, Fast-Moving Consumer Goods (FMCG), and Durable Goods departments. Together, they explored the forefront of digital marketing trends and pioneering lifestyle ecosystems within China’s luxury, beauty, wellness, beverage, and home living domains.

Xiaohongshu, a trendsetting hub for brands to gain popularity, boasts a vast young consumer base and a high-quality content ecosystem. With deep insights into industry trends and user preferences, it has become the premier marketing platform for brands seeking to forge emotional connections with Chinese consumers.

For those venturing into the Chinese market or seeking new growth opportunities, Xiaohongshu is not just an optimal community to reach target consumers but also an essential partner for expanding their presence in China. It serves as a crucial platform for business growth, making now the prime time to join this content community platform.

In the era of digital transformation, artificial intelligence (AI), social media, and innovative commercial solutions are redefining modern lifestyles and enhancing human potential. The two-day event delved into cutting-edge digital marketing tools and emerging consumption trends, with Xiaohongshu showcasing human-centric marketing strategies spanning the luxury, wellness, beverage, and home living sectors.

In today’s digital landscape, public attention has fragmented, leading to diverse interest circles and personalized lifestyles. How can brands capture the attention and recognition of a broader audience? During a roundtable titled “Tapping lifestyle trends the micro-cultures driving engagement”, Shawn Li, General Manager of the Commercial Durable Consumption Division at Xiaohongshu, exchanged insights on shifting consumer behaviors with global leaders in fashion, home furnishings, and beauty.

— Influencers now serve as messengers and amplifiers within specific interest circles, emerging as a novel communication medium and reshaping communication dynamics within these communities;

— Younger consumers prioritize the blend of personal needs and aesthetic experiences, valuing emotional depth, sentimental value, and individuality.

Health, a trending global topic in recent years, dominated the FMCG-Wellness Breakfast Session on September 27. The event, themed “Navigating the new tools for digital success”, featured Rex Zhang, General Manager of the Commercial Fast Moving Consumer Goods (FMCG) Industry Group Division at Xiaohongshu, and Jayden Wu, Head of the Healthcare and Wellness Industry Division at Xiaohongshu. They examined Chinese market trends for global wellness brands:

— The seamless integration of social media and e-commerce is transforming shopping habits and brand experiences, ushering in an unprecedented revolution in the health sector.

— China’s youth are embracing emerging wellness trends, incorporating traditional Chinese practices, and unlocking substantial consumption potential.

Cynthia Zhong, head of the Luxury Industry Division at Xiaohongshu, presented on the theme “Xiaohongshu:The new frontline of lifestyle platform” showcasing the platform’s unique approach to unlocking brand potential alongside global fashion, luxury, and lifestyle brands.

— Xiaohongshu has cultivated a distinctive community ecosystem by leveraging its differentiated community positioning and extensive user base, fostering a trusted and engaging atmosphere.

— With premium user-generated content (UGC) as its cornerstone, Xiaohongshu enables brands to authentically share compelling, relevant content featuring users’ genuine experiences, creating exclusive brand identities and enhancing brand appeal.

Human-Centric Marketing: Unlocking Marketing Potential

At the summit, Xiaohongshu unveiled its comprehensive insights into 20 demographic groups, with a particular focus on luxury through the introduction of the “Luxury Living” persona. This classification segmented luxury consumers based on their varied spiritual needs, highlighting four core motivators behind luxury spending and granting attendees an insightful glimpse into Xiaohongshu’s luxury consumer base. The diversity of the “Luxury Living” persona opens up fresh avenues for brand-consumer interactions, aligning brand identity with consumer self-expression. It satisfies the target consumers’ quest for self-identity markers and a sense of belonging, transcending conventional status symbols and instead embodying the essence of individuals, nurturing their evolving spiritual world and cultivating a deep, lasting emotional connection with brands.

Additionally, in the realm of wellness, health-conscious consumers across different age groups exhibit varying physical, experiential, and expressive desires in diverse usage scenarios. Based on health philosophies, consumption motivations, and use settings, Xiaohongshu identified eight key demographic groups as “Physique Care Advocates” within the healthcare and wellness sector at the summit, including Vitality Chargers, Workplace Efficiency Seekers, Slow Living Advocates, Glow-Up Researchers, Self-Care Enthusiasts, Fitness Fanatics, Endurance Explorers, and Silver-Haired Trendsetters.

This comprehensive segmentation underscores the escalating health consciousness among young generations, who adopt a proactive stance in managing their health and drive the health consumption landscape towards greater daily integration and diversity. Xiaohongshu enables brands by unveiling real-world consumer scenarios, and cultivating profound understanding of diverse pain points and shopping preferences. Through a meticulous grasp of consumers’ wellness requirements, brands can enhance their offerings, emphasize core competencies, and fortify competitive advantages, ultimately widening market reach for products that truly align with user demands.

In the realm of home living, Xiaohongshu pinpointed four distinct personas: Nomadic Youth, Nesting Youth, All-Rounders, and Home Curators. Through collaboration with Xiaohongshu, brands can tap into these unique consumer segments, anchored by the “People-Needs-Scenarios-Trends” framework. Encompassing home decor aesthetics, furniture and appliance efficiency, and emotional satisfaction, brands receive a holistic analysis of crucial growth trends within the home living sector. Jointly, they can carve out innovative avenues for user engagement and catalyze business expansion.

Innovative Solutions: A Win-Win Ecosystem for a Shared Future

Brands on Xiaohongshu have enhanced their marketing strategies and bolstered business value, streamlining the process from inspiration to purchase. Xiaohongshu, along with its partner brands, has introduced a novel marketing approach that caters to the preferences of the new generation by bridging the gap between online and offline channels. This strategy has further expedited consumer engagement and communication, providing a convenient, efficient, and reassuring shopping experience.

For luxury brands, effectively communicating brand mantra and proposition is vital in engaging with their target audience. The runway serves as the cornerstone for brand storytelling, acting as a bridge between luxury consumption scenarios and marketing endeavors. Xiaohongshu’s distinctive “See Now, Buy Now” model for luxury fashion shows presents a groundbreaking solution. During Louis Vuitton’s (LV) Early Fall Women’s Collection show, the brand premiered a hybrid live streaming format on Xiaohongshu, showcasing both the runway and a preview event. Through this exclusive collaboration, LV paved an innovative marketing pathway, spanning from show highlights and multi-faceted product previews to direct purchasing via its mini-App, achieving a seamless transition from brand exposure to sales conversion.

Meanwhile, Xiaohongshu continues to break new ground in innovative marketing. Capitalizing on its robust consumer engagement, the platform has established a unique KOS (Key Opinion Sales) ecosystem, proving instrumental for brands in expanding their customer base. Currently, Xiaohongshu boasts over 100,000 business sales accounts spanning all industries, with nearly 2 million content posts. The KOS ecosystem efficiently broadens customer reach, streamlines ordering processes, and bridges the communication gap with consumers. By leveraging various content formats and marketing strategies, it communicates brand identity and aesthetic propositions, accelerating brands’ digital transformation and achieving a seamless closed-loop from inspiration to purchase.

Since its inception, Xiaohongshu has served as a bridge, connecting users to premium products and real-life experiences to the commercial world. With a human-centric approach, Xiaohongshu provides a seamless solution for brands’ business growth and sales conversion. This is achieved through practical marketing strategies, diversified brand solutions, and pioneering omnichannel conversion pathways.

Looking ahead, Xiaohongshu remains committed to collaborating with brands to navigate the dynamic consumer market, fostering emotional resonance and value alignment with users, and fueling enduring brand vitality.

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View original content:https://www.prnewswire.co.uk/news-releases/digital–intelligent-pathway-xiaohongshu-and-vogue-business-unveil-groundbreaking-lifestyle-marketing-insights-at-milan-summit-302261875.html

Technology

Passive Bitcoin Income: The Best Cloud Mining Platforms for Reliable Earnings

Published

45 minutes ago

December 24, 2024

A guide to short-term Bitcoin mining, featuring BitFuFu, ZT Mining, and Hashing24 for flexible contracts and quick profits.

READING, England, Dec. 24, 2024 /PRNewswire-PRWeb/ — Engaging in bitcoin mining presents an accessible and potentially lucrative venture for those intrigued by digital currencies but reluctant to endure the complexities and long timelines associated with traditional investment routes.

Short-term mining contracts are popular among beginners as they look to improve their understanding of the market. These contracts range from as brief as a day to several months, offering immediate entry into the mining scene without the long-term entanglements.

The appeal of short-term bitcoin mining is magnified by the ease of access to these services. Legit cloud mining platforms give individuals the opportunity to lease mining power remotely and eliminate traditional obstacles such as acquiring and maintaining hardware. Investors simply select a mining plan that aligns with their financial objectives and risk tolerance, and the platform handles the operational complexities

BitFuFu Cloud Mining

BitFuFu offers a diverse range of contracts, from short to medium-term, tailored to different risk appetites and investment levels. For those looking for quick, low-risk ventures, the Easy Mining plans range from 3 to 50 days, with a starting investment as low as . These plans are ideal for newcomers wanting to dip their toes in mining without significant upfront costs. For example, the Easy Mining 3 Days plan, with an estimated acquisition cost of 5,602.2, starts investments at , promising a low-risk and low-return profile.

On the other hand, BitFuFu’s Pro Mining contracts target more seasoned miners looking for higher returns, albeit with higher risks. The Pro Mining S19 XP 30 Days plan, for instance, boasts a 107.48% return, indicative of the lucrative possibilities for those willing to invest more heavily in their mining endeavors.

ZT Mining

ZT Mining lets you mine over ten different cryptocurrencies like Bitcoin, Dogecoin, Monero, and Zcash. This means you can pick and choose and not just stick to one kind, making it fun to try out different ones. They also make sure everything is super safe. They use special security to protect your information and have strong defenses against online attacks, so everything runs smoothly without any interruptions.

ZT Mining is really cool because it has lots of different mining contracts that can last just a day or even longer, so you can see how much money you can make in a short time or a bit longer. They have a special starter package for only $35, and it’s just for one day. If you try this, you’ll get $36 back the next day, which means you make a $1 profit.

That’s pretty awesome for just a day’s work, right? Plus, if you feel like going bigger, they have longer plans where you can earn a lot more money, like the 15-day plan for mining Dogecoin that can make you thousands in profit!

Hashing24

Hashing24 makes it easy to get into bitcoin mining with its straightforward contracts that last anywhere from 3 to 24 months. Every contract has a steady hash rate of 60 MH/s, perfect for those who want a predictable and simple mining experience.

For those just starting out or looking for a short-term investment, Hashing24’s 3-Month Plan is a great entry point. It’s priced at $22.20 and offers an estimated mining return of $22.21, essentially allowing you to make back your initial investment quickly. It is ideal for testing the waters of cloud mining without committing to a long-term plan.

Investors aiming for substantial long-term gains will find the 24-Month Plan an excellent option. Priced at $111.60, it offers a projected return of 159%, appealing to those prepared to commit to a longer investment period for significant earnings.

Conclusion

Picking the right cloud mining platform is super important if you want to make money with Bitcoin without doing much work. Platforms like BitFuFu, ZT Mining, and Hashing24 have different plans that last for various times and cost different amounts of money. This means you can find one that fits what you’re comfortable with, whether you’re just getting started with cryptocurrency or you want to make a lot of money. By choosing the best plan for you, you can make your money work for you and watch as it grows over time.

Media Contact

Nancy.Delia, ZT CLOUD SERVICES LIMITED, 44 7301463290, support@ztmining.com, https://ztmining.vip

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SOURCE ZT Mining

Technology

CATL Launches the Bedrock Chassis That Withstands 120 km/h Impact Without Catching Fire or Exploding

Published

45 minutes ago

December 24, 2024

NINGDE, China, Dec. 24, 2024 /CNW/ — On December 24th, CATL officially launched the CATL Bedrock Chassis, the world’s first ultra-safe skateboard chassis. With its outstanding performance of withstanding 120 km/h frontal impact without catching fire or exploding, CATL’s Bedrock Chassis sets a new standard for intelligent chassis safety, providing comprehensive protection across all scenarios and speed ranges.

Lead the industry with the most stringent safety tests

With the battery-centered design, CATL’s Bedrock Chassis utilizes Cell-to-Chassis integration technology, which directly integrates the battery cells into the chassis, allowing for a shared structural design between them. And based on the decoupling of the chassis from the upper body, the Bedrock Chassis is capable of absorbing 85% of the vehicle’s collision energy (compared to around 60% absorbed by traditional chassis).

Through various technological breakthroughs, the Bedrock Chassis successfully passed the world’s first “highest speed + strongest impact” dual extreme safety test. This achievement enables the chassis to pass the 120 km/h frontal central pole impact test without catching fire, exploding or thermal runway, redefining the benchmark for safety in the industry.

Currently, the speed for frontal impact safety test in the commonly used C-NCAP (China New Car Assessment Program) is 56km/h, which, when experiencing a frontal impact at this speed, generates collision energy equivalent to falling from 12-meter-high building. In comparison, a frontal impact at 120km/h is equivalent to falling from a 56-meter-high building, generating a collision energy 4.6 times that of collision at 56km/h.

In more stringent frontal pole crash tests, which simulate crashes with non-standard objects such as power poles, large trees, or animals, the impact area is only 1/6 of that in a full-width frontal impact, exponentially increasing impact pressure. At a speed of 120km/h, the impact pressure on the chassis per unit area in a frontal central pole impact is 21 times that of the 56 km/h full-width frontal impact in C-NCAP testing.

Due to the extremely high crash speed and intensity, there has been no previous instance of any new energy vehicle daring to challenge a 120km/h frontal pole impact test. With this extreme challenge, CATL’s Bedrock Chassis has blazed a fresh trail for the industry.

Open the era of ultra-safe transportation through three technological breakthroughs

CATL’s Bedrock Chassis has delved deep into the realm of structure and material innovation, leveraging three technological breakthroughs to provide unparalleled protection in all scenarios and speed ranges, ensuring rock-solid safety for the entire vehicle.

The CATL Bedrock Chassis introduces a revolutionary three-dimensional biomimetic tortoise shell structure, where the body and energy unit framework are integrated, deeply coupled to provide the energy unit with indestructible protection. And its aircraft carrier-grade arresting structure disperses impact forces across multiple pathways during a crash, gradually decelerating the vehicle and significantly reducing the depth and speed at which obstacles intrude the cabin. The utilization of submarine-grade hot-formed steel with a strength of 2000MPa, aerospace-grade aluminum alloy with a strength of 600MPa, and multiple barrier structures further enhance the chassis’ rigidity, making it virtually impervious.

Moreover, the CATL Bedrock Chassis incorporates an ultra-safe battery cell design, NP technology, and a high-ductility energy-absorbing insulation film, leading the industry in a groundbreaking manner. In terms of high-voltage disconnection, it achieves instantaneous disconnection of high voltage circuit within 0.01 seconds of impact and completes the discharge of residual high-voltage energy in the vehicle within 0.2 seconds, setting a new industry record.

Notably, the battery cells have undergone highly demanding tests, including high-speed sled impact tests at 60 km/h, 90-degree bending tests, and breakthrough sawing tests, the battery did not catch fire or explode across all three tests. These tests, all industry-firsts by CATL, have elevated the safety standards of battery cells to new heights.

Unlocking the era of customization, and activating a trillion-yuan market

The launch of the Bedrock Chassis not only redefines the standard for intelligent chassis safety but also activates a trillion-yuan market. It greatly accelerates the shift towards modular, personalized, and intelligent automotive design.

Addressing the common pain points of high investment, long development cycles, and accelerated product iteration in the industry, the Bedrock Chassis incorporates three core characteristics: internal integration, decoupling of the chassis from the upper body, and external openness. With a rich array of toolkits and solution packages, it offers a scalable software and hardware architecture and standardized interfaces, enabling flexible configurations for different vehicle models and scenarios. This allows the realization of a “one chassis architecture, multiple vehicle models” concept and significantly improves development efficiency and shortens the R&D cycle. The time required for mass production of a vehicle is reduced from the traditional 36 months or longer to 12 to 18 months.

Furthermore, the Bedrock Chassis breaks the limits of safety and modeling, and expands design flexibility through the design of decoupling of the chassis from the upper body. The fourth-generation Cell-to-Chassis (CTC) technology and inverted battery cell technology enhance the utilization of chassis space while reducing the risk of chassis scraping. Additionally, in terms of intelligence, the chassis supports mechanical decoupling, software decoupling and EE decoupling, enabling L3 to L4 intelligent driving capabilities. It provides high adaptability interfaces and promotes collaborative intelligent applications.

At the launch ceremony, AVATR, the first automaker to use Bedrock Chassis, and CAIT-SH, CATL’s skateboard chassis arm, signed an agreement to deepen cooperation on CATL’s Bedrock Chassis to create a safer, higher-quality travel experience for users.

Safety is a never-ending journey. In the future, CATL will continue to break technological barriers through continuous innovation, and work with partners to build a safe ecosystem for EV batteries and vehicles, safeguarding the safety of users.

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SOURCE Contemporary Amperex Technology Co., Limited (CATL)

Technology

Live Good: A Journey of Courage, Education and Purpose

Published

2 hours ago

December 24, 2024

Live Good is the realization of one individual’s inspiring vision to create something meaningful to share with the world.

IRVINE, Calif., Dec. 24, 2024 /PRNewswire/ — Founded on the principles of time, education and a sense of purpose, Live Good aspires to empower individuals through access to transformative learning opportunities.

“When I finally found the courage to create Live Good, I wanted it to embody the values and principles that I find meaningful,” said Jennifer Chi, founder of Live Good. “To me, the most precious resource in life is time. The time you spend can never be reclaimed. If I was going to spend all this time and energy on something, it had to be something I deeply believed in.”

The second cornerstone of Live Good is education. Drawing from personal experiences, Jennifer emphasizes education as a life-changing force. Books became vital growing up, opening windows to new perspectives and worlds. “My favorite book as a child was Little House on the Prairie by Laura Ingalls Wilder,” Jennifer shared. “It may have been a simple book about a girl living in the 1800s learning how to cook and do chores to help her family, but now I understand how incredible it was that a little girl living back then even knew how to read and write. She had the foresight to understand that writing about her life on the prairie, however simple it seemed, might be of some importance in the future. And she had the courage to publish her own words.”

Recognizing the transformative power of education and the impact of mentorship, Live Good prioritizes access to education as a central mission. “My love for reading and curiosity for learning became a lifeline,” Jennifer added. “I was blessed with teachers who saw potential in a very quiet and shy little girl. Live Good is my way of giving others the same opportunities that once gave me a little spark inside and a pathway forward.”

Through innovative programs and partnerships, Live Good aims to make education accessible and foster growth and resilience. It’s more than an initiative—it’s a testament to the belief that every moment spent on meaningful endeavors can ripple out to create a brighter future for others.

Live Good proudly aligns with educational models, such as Capstone Programs in the University of California (UC) school system. These programs serve as a bridge between academic learning and real-world application, embodying the mission of Live Good by fostering life-changing learning experiences.

Other educational initiatives focus on collaborating with Women in Information and Computer Sciences within the UC system to create programs that empower women through high-tech training. Additionally, Live Good offers a mentorship program for at-risk youth from schools spanning San Francisco to Southern California to foster college admission and equip students with the skills they need to realize their dreams.

For more information about Live Good Inc, and to sign up for their newsletter, visit Live Good Inc. Follow on Instagram, Facebook and Threads.

Contact:
Adrienne Johnson
***@gmail.com

Photos:
https://www.prlog.org/13053993

Press release distributed by PRLog

View original content:https://www.prnewswire.com/news-releases/live-good-a-journey-of-courage-education-and-purpose-302338750.html

SOURCE Live Good Inc.