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Treasure Play Unveils AI-Powered Incentive Platform to Supercharge Growth, Monetization, and Insights for App Developers

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Led by Industry Veterans, Treasure Play is Revolutionizing User Acquisition with AI-Driven Incentives and Smart Quests

SINGAPORE, Sept. 26, 2024 /PRNewswire/ — Treasure Play, the next-generation incentive platform designed to help ambitious game and app developers grow, is launching its cutting-edge AI-powered solution. On a mission to transform user acquisition (UA), monetization, and analytics, Treasure Play’s smart incentivized quests are reshaping how developers grow and engage their audiences.

AI-Driven Innovation in a Changing Landscape

As UA costs continue to skyrocket and privacy regulations reshape the rules of the game, Treasure Play is stepping in to transform the way developers engage with players. The platform’s AI-driven incentives, combined with personalized quests, offer a smart, efficient, and engaging way for players to discover new apps while earning rewards. Developers gain a new, intelligent tool to increase app installs, engagement, and monetization – all while fostering a positive end user experience.

“End users are gaining more control of their data, disrupting traditional advertising as a result. This presents the opportunity for a new business model that benefits them directly, while driving deeper loyalty with the products they interact with, in a win-win relationship with app developers. Treasure Play is the platform that enables this emerging partnership, which will define the future of UA,” says Alex Arias, CEO and Co-founder of Treasure Play. “We believe that AI-powered incentives can revolutionize user acquisition by making it more personal and effective. With Treasure Play, developers have a seamless way to introduce quests that not only drive installs but also retain and reward users.”

About the Founding Team

Treasure Play is the brainchild of a team of serial entrepreneurs and gaming veterans with deep expertise in data, AI, game design and building scalable architecture. Alex Arias, CEO, previously founded Omniata, a VC-backed gaming data platform acquired by King in 2017. His 15+ years of experience include leadership roles at King, EA, and Microsoft, driving innovation across platforms in Europe and the U.S. Andreas Risberg, COO and CPO, has helped scale startups and been through several stages of scale ups, acquisitions and IPOs, as well as driving growth of Candy Crush Saga and Candy Crush Soda Saga on the product side. Bertrand Lamarque, CTO, brings his expertise in building scalable architecture from growing and leading exceptional tech teams at Playfish and EA.

The team began their common journey as Trailblazer Games, exploring the potential of Web3 technology in the gaming space. Drawing from this experience, the team learned invaluable lessons about the power of incentives in gaming – insights that have directly shaped Treasure Play’s AI-powered platform. The transition from Trailblazer Games to Treasure Play signifies a broader vision of transforming user acquisition and monetization across all platforms, using AI-powered smart quests and cutting-edge analytics.

Key Features of Treasure Play

Treasure Play’s AI-powered platform offers developers a three-pronged approach to app success: grow, monetize, and analyze.

   Grow: Acquire new users with intelligent, AI-generated quests that guide players through various app milestones, from installs to in-app purchases. The AI adapts the quests to each user, creating relevant and engaging experiences that drive conversions. Rewards can range from virtual in-app items to Treasure Points, which can be redeemed for real-world rewards.Monetize: Treasure Play integrates seamless, in-app quests that reward users for discovering new apps. AI-generated missions, images, and notifications are designed to maximize engagement. Flexible rewards, including in-app items, virtual currencies, and real-world incentives, encourage users to return to the app frequently, boosting retention in the source app while monetizing the users.Analyze: With easy integration, developers can connect their app event data and let Treasure Play’s AI analyze user behavior without needing technical expertise. Custom analytics and AI-driven suggestions make it simple to create and optimize user acquisition campaigns in seconds.

Fast, Flexible, and Scalable

Treasure Play offers developers a fast setup, requiring no additional SDK for user acquisition and analytics if they already use a Mobile Measurement Partner (MMP) or Firebase for event tracking. The platform’s AI takes care of campaign creation and analysis, allowing developers to focus on business-level decisions while providing programmatic access to automate performance-based bidding and quest optimization.

Treasure Play is initially aimed at mobile game developers, offering them a tool to easily grow and monetize their user base. As the platform evolves, the team plans to expand to all app developers and publishers and ultimately cover all games and apps across platforms.

Early Success and Industry Backing

Treasure Play has already demonstrated impressive conversion rates during its soft launch with select alpha partners. Backed by renowned investors, including Play Ventures and Makers Fund who led its 8.2M USD seed stage funding in 2022, the platform is positioned for rapid growth and adoption.

“We’re excited to bring Treasure Play to developers everywhere,” says Arias. “With our team’s extensive experience and the power of AI, we’re confident this platform will redefine how developers drive user growth and supercharge monetization.”

Media Contact

Francisco Reinhard
Growth Manager, Treasure Play
Phone: +49 1575 1502484
francisco@treasureplay.com or pr@treasureplay.com

Logo – https://mma.prnewswire.com/media/2515641/Treasure_Play_Logo.jpg

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Audacity Capital Launches New Trading Dashboard and Expands Funding Programs for Traders

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The new dashboard offers real-time updates, advanced trading stats, and user-friendly features, while flexible funding models provide traders with capital and growth opportunities.

LONDON, Sept. 30, 2024 /PRNewswire-PRWeb/ — Audacity Capital, a proprietary trading firm, has introduced its new trading dashboard aimed at providing traders with real-time updates and a user-friendly interface. The dashboard equips traders with tools to efficiently manage their accounts, track performance, and streamline their trading activities. In addition to this update, Audacity Capital continues to offer funding models designed to support traders by providing access to capital, helping them trade without the usual financial limitations.

Audacity Capital offers two main funding programs: the Ability Challenge and the Funded Trader Program. The Ability Challenge is a structured evaluation program that allows traders to showcase their skills in a demo environment. Successful participants who meet the required performance metrics gain access to live capital and receive up to 90% of the profits. Additionally, traders who pass the challenge are refunded their participation fee. The Funded Trader Program provides instant access to live capital without the need for a demo or evaluation. In this program, traders keep up to 80% of their profits and receive payouts each time they reach the profit target.

Both funding models offer account scaling, allowing traders to grow their accounts over time, with a maximum capital allocation of $2 million. This enables traders to increase their potential returns as they demonstrate consistent success.

New Trading Dashboard Features

Audacity Capital’s newly introduced dashboard offers a wide range of features that are designed to improve the trader’s experience. Key features include real-time synchronization with trading platforms, a comprehensive suite of advanced trading stats, and an easy-to-navigate user interface. Traders can track their progress, monitor performance, and manage their assets all in one place. The dashboard also features a real-time leaderboard that allows traders to view top performers and fosters a competitive trading environment.

Other useful features include integrated wallet management for better control over earnings, customizable light and dark modes for personalized user experience, and an economic calendar to keep traders updated on key market events. The platform also simplifies the affiliate referral process, enabling traders to manage commissions and referrals directly from their dashboard.

Free Trial Period for New Traders

Audacity Capital offers a free trial period for new traders interested in exploring its platform and services. During this trial, traders can experience the benefits of the new trading dashboard, access educational resources, and engage with a supportive trading community without any financial commitment.

Audacity Capital’s Ongoing Commitment

Audacity Capital remains focused on providing traders with the tools, funding, and support they need to thrive. The launch of the new trading dashboard coupled with the enhanced funding models underscores the firm’s commitment to advancing traders’ capabilities in the competitive world of Forex trading and day trading.

For more information, contact Audacity Capital at:
Email: support@audacitycapital.co.uk
Phone: +44 20 8050 1985

About Audacity Capital
Established in 2012, Audacity Capital stands as one of the best prop firms, supporting a global community of traders.The firm is recognized for its comprehensive funding programs and professional training, having assisted over 150,000 traders in reaching their financial goals. With a focus on providing resources and opportunities, Audacity Capital continues to help traders succeed in the financial markets. For more information, visit Audacity Capital.

Media Contact

Audacity Capital Team, Audacity Capital, +44 20 8050 1985, support@audacitycapital.co.uk, https://www.audacitycapital.co.uk/

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SOURCE Audacity Capital

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asTech® Driven by Repairify Welcomes New Chief Revenue Officer and Senior Vice President of Marketing

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PLANO, Texas, Sept. 30, 2024 /PRNewswire/ — Repairify, the global leader in remote diagnostics, calibrations, programming, and automotive intelligence for the collision and mechanical repair industries, announced today the addition of two key executives to its leadership team: Mike Gugino as chief revenue officer and Kennedy Taylor as senior vice president of marketing.

Mike Gugino joins asTech® bringing a distinguished background across the military, investment banking, and technology sectors. Mike has a proven track record in driving business outcomes and strategic growth. Before joining asTech, he served as head of international operations and strategy at Axon (NASDAQ: AXON), where he managed a global sales force and oversaw business operations, sales enablement, and strategic partnerships across more than 30 countries. His career also includes eight years in investment banking with Evercore Partners and J.P. Morgan, focusing on M&A transactions and capital raising in both the industrial technology and automotive sectors. 

Additionally, Mike served six years in the Army as an Airborne Ranger and captain in military intelligence, completing two tours of duty to Afghanistan in support of Operation Enduring Freedom. He holds a B.S. in international history from the United States Military Academy at West Point and an MBA from Columbia Business School.

Kennedy Taylor brings over a decade of marketing expertise to her new role as senior vice president of marketing. Kennedy has a strong track record in developing and executing innovative marketing strategies that drive growth and enhance brand recognition. Her career highlights include leading rebranding initiatives, digital marketing transformations, and successful product launches across various industries. Notably, Kennedy has been a keynote speaker for Google on two occasions, sharing her insights on marketing trends and strategies with a global audience. She holds a degree in media communications with a minor in marketing and advertising from the University of Washington and is renowned for her exceptional skills in brand development, project management, and cross-functional collaboration.

“The addition of Mike Gugino and Kennedy Taylor to the asTech executive leadership team marks a significant step forward for the company,” said Craig Edmonds, president of asTech. “Mike’s extensive experience in driving revenue growth and strategic partnerships will be instrumental as we expand our market presence and continue to deliver exceptional value to our clients. Kennedy brings a wealth of marketing proficiency and innovative thinking that will elevate our brand and enhance our outreach. Together, they will play a crucial role in advancing our mission to provide cutting-edge diagnostic and calibration solutions and superior service.”

About asTech®, Driven by Repairify
asTech® is the leading provider of remote diagnostic solutions and services to the collision industry. asTech® provides cutting‐edge, expert diagnostics using authentic OEM tools to provide safe and accurate repairs. asTech® provides remote diagnostics using its patented devices and access to ASE- and I-CAR-certified technicians who service many trouble codes remotely and provide real‐time assistance to shop technicians at the vehicle when needed. asTech® also offers mobile repair, key replacement, and calibration services. asTech® is based in Plano, Texas. For more information, please visit asTech.com

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SOURCE Repairify, Inc.

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World’s first computer-themed playground to open in Helsinki – children learn about technology through play

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HELSINKI, Sept. 30, 2024 /PRNewswire/ — What is thought to be the world’s first computer-themed playground will be inaugurated on 1 October 2024 in the Ruoholahti district of Helsinki. The playground is designed by children’s author Linda Liukas together with the landscape architecture office Näkymä Oy. In the new playground, children can get to know the world of computers and programming through play, and without digital devices. Helsinki is investing in the wellbeing of children, and the city was recently recognised by UNICEF as a Child Friendly City.

“It’s exciting to design a playground for children, for whom play often means a computer game instead of a sandbox. The new playground offers something new for this generation. In the digital world, children are users, but in the playground, they are creators. I hope that Ruoholahti Playground will become an attractive place for children of many ages, where they can also learn about technology while playing,” says Linda Liukas, the head designer of the playground. Linda Liukas is known for her Hello Ruby story books, which teach coding to children.

The new bespoke playground equipment includes, for example, a computer tower, keyboard stairs and a sandbox in the shape of a game console controller. In the playground, children can create their own TikTok dances or learn to write their name using binary numbers – without phones. Educational material for visiting groups has been created for the playground that combines colouring pictures, tasks, technology games and audio contents. The material can be downloaded free of charge from the playground’s website. The playground’s unique equipment has been made by award-winning Danish playground equipment manufacturer Monstrum.

Designer Linda Liukas is happy for the new playground. Photo: Leena Karppinen, Helsinki Partners

Wishes of users taken into account in the design of the playground

The new playground has been designed in close collaboration with pedagogical experts. Users of the playground in the neighbourhood, local children, and educators were also consulted.

For the playground’s lighting, special attention was paid to the changing seasons, as Helsinki’s playgrounds are heavily used even in the dark winter and rainy autumn. In Finland, playgrounds are used in all weathers and all year round. The green areas in the new playground include a diversity and pollinator-themed educational planting area with information boards.

Computer-theme suites especially well to Ruoholahti, as it is home to many international ICT companies. Photo: Sakari Röyskö, City of Helsinki

Recognised by UNICEF as a Child Friendly City, Helsinki Celebrates 110 Years of Playgrounds

Helsinki is the first Nordic capital to be recognised by UNICEF as a Child Friendly City. The recognition is awarded to cities whose activities and development work promote the implementation of the UN Convention on the Rights of the Child.

“As recently outlined in our new architecture programme, we are committed to recognising the important role of architecture and landscape design in creating good urban life. Fostering child-friendly design is a key part of this work, and the Ruoholahti playground is a great example of what can be done,” says Chief Design Officer Hanna Harris.

The history of playgrounds in Helsinki stretches back 110 years. The decision to locate the new computer-themed playground in Ruoholahti was made because the area is home to many international ICT companies and an old Nokia factory that today functions as a cultural centre. In this way, children get to know the world that surrounds them in a new way.

When selecting the location of future theme playgrounds, the character of the neighbourhood is taken into account along with convenient public transport connections. Helsinki’s playgrounds offer a variety of activities, from family activities in the morning to club activities for school children in the afternoon, as well as free meals offered to everyone under the age of 16 in summertime. Helsinki’s playgrounds are open to everyone, and both locals and visitors, children and adults, are welcome to play there.

More information: 
Leena Karppinen 
Senior Manager, PR & Communications 
Helsinki Partners 
leena.karppinen@helsinkipartners.com 

Linda Liukas

Linda Liukas is an author, illustrator and educator from Helsinki, Finland. With her Hello Ruby children’s picture book series and philosophy, she brings a Nordic playful perspective to the sometimes serious world of computer science. Translated into nearly 40 languages, Hello Ruby books ask: what else is there to technology education than “Learn to code”? If computer code is the Lego block of our time – a tool of creation – how do we teach curiosity, joy, and wonder to our kids? http://lindaliukas.com/

Playgrounds

Helsinki has a city-wide network of around 60 year-round playgrounds that offer a wide range of services to residents of different ages in their local neighbourhoods. Playgrounds that are open to all, free of charge and professionally managed are, to this extent, a uniquely Helsinki phenomenon, the result of 110 years of ambitious development work. Read more: https://www.hel.fi/en/childhood-and-education/playgrounds-and-family-houses

This information was brought to you by Cision http://news.cision.com.

https://news.cision.com/helsinki-partners/r/world-s-first-computer-themed-playground-to-open-in-helsinki—children-learn-about-technology-throu,c4044802

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