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The K-12 Arts and Crafts Material Market to grow by USD 534.2 Million (2024-2028), driven by rising demand for paper-based stationery, AI powered report by Technavio

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NEW YORK, Sept. 25, 2024 /PRNewswire/ — The global k-12 arts and crafts material market size is estimated to grow by USD 534.2 million from 2024-2028, according to Technavio. The market is estimated to grow at a CAGR of over 2.58%  during the forecast period. Grrowing demand for paper-based stationery products is driving market growth, with a trend towards 3D printers as supplement to traditional art and craft materials. However, rapidly changing market dynamics  poses a challenge. Key market players include ACTIVA Products Inc., American Art Clay Co. Inc., Bangkit USA Inc., Crayola, eeBoo Corp., Fabbrica Italiana Lapis ed Affini S.p.A., faber-castell, Hudson Envelope Corp., Itsy Bitsy Pvt. Ltd., K-12 School Supplies, Kaplan Early Learning Co., LaRose Industries LLC, Linc Pen and Plastics Ltd., Max Bringmann KG, Melissa and Doug, Nasco Inc., Nygala Corp, RM Educational Resources Ltd., RM plc., and Staedtler Mars GmbH and Co. KG.

Key insights into market evolution with AI-powered analysis. Explore trends, segmentation, and growth drivers- View the snapshot of this report

K-12 Arts And Crafts Material Market Scope

Report Coverage

Details

Base year

2023

Historic period

2018 – 2022

Forecast period

2024-2028

Growth momentum & CAGR

Accelerate at a CAGR of 2.58%

Market growth 2024-2028

USD 534.2 million

Market structure

Fragmented

YoY growth 2022-2023 (%)

2.49

Regional analysis

APAC, Europe, North America, Middle East and Africa, and South America

Performing market contribution

Europe at 29%

Key countries

US, China, Germany, UK, and Canada

Key companies profiled

ACTIVA Products Inc., American Art Clay Co. Inc., Bangkit USA Inc., Crayola, eeBoo Corp., Fabbrica Italiana Lapis ed Affini S.p.A., faber-castell, Hudson Envelope Corp., Itsy Bitsy Pvt. Ltd., K-12 School Supplies, Kaplan Early Learning Co., LaRose Industries LLC, Linc Pen and Plastics Ltd., Max Bringmann KG, Melissa and Doug, Nasco Inc., Nygala Corp, RM Educational Resources Ltd., RM plc., and Staedtler Mars GmbH and Co. KG

Market Driver

The integration of 3D printing technology in K-12 education is revolutionizing the arts and crafts sector. Companies like Michaels Stores are supplying 3D printers to schools, enabling students to create intricate objects using CAD software and desktop 3D printers. These machines build layers of plastic, ceramic, metal, or wood filament to produce items such as plastic rings, figurines, and small gears. This trend towards DIY projects in classrooms is expected to increase, driven by the decreasing cost of 3D printers. Despite being a potential threat to traditional art material suppliers, 3D printers are also seen as auxiliary equipment for enhancing students’ understanding of additive processes in arts and crafts activities. With the growing emphasis on STEM education, 3D printing is becoming a staple in K-12 curriculums, leading to the expansion of the global K-12 arts and crafts material market during the forecast period. 

The K-12 arts and crafts material market is thriving in the education sector, with paper-based products being a top trend. Sketchbooks, craft paper, transparent paper, and clear paper are popular choices for art classrooms. Brick and Mortar stores continue to dominate, but online sales are growing. Health hazards from certain materials have raised concerns, leading to increased demand for safer alternatives like watercolor paints and markers. Middle, Preprimary, Primary, and High School educational institutions are significant buyers. Online platforms offer convenience and a wider range of options, including painting materials, modeling materials like play dough and clays, and multifunctional utilities. Hobbyists and adults also frequent community centers and schools for workshops. The web hosts numerous resources for DIY projects and tutorials. Paper-based products remain the backbone, with pencils, paints, and printing papers leading the way. Stencils add creativity to projects. As the market evolves, expect more innovative, eco-friendly, and cost-effective solutions. 

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 Market Challenges

The K-12 arts and crafts material market is characterized by rapidly changing product designs and colors, resulting in shortened product lifecycles. The typical lifecycle of most products is currently six months. New eco-friendly materials are entering the market, forcing retailers to compete on price and quality. Manufacturers must keep up with trends and develop new designs and products to stay competitive. Copyright protection is not cost-effective for short lifecycles, making counterfeit products a significant threat. Industry changes are expected to accelerate, putting pressure on producers to deliver samples and orders quickly. Developing countries face challenges in managing inventory and sales volume, while global companies must provide regionally appropriate materials to meet K-12 segments’ needs. These factors may hinder the growth of the global K-12 arts and crafts material market during the forecast period.The K-12 arts and crafts material market caters to educational institutions and hobbyists alike, focusing on paper-based products such as sketchbooks, craft paper, transparent paper, and clear paper. Brick and mortar stores and online platforms sell these items to schools, community centers, and individuals. However, challenges exist in this market. Health hazards from certain painting materials and markers require careful handling. Middle and high schools may prefer online sales for convenience, while preprimary and primary schools may prefer hands-on experiences. Multifunctional utilities like pencils, paints, modeling materials, play dough, clays, and stencils are popular. Printing papers are also in demand for creating art projects. The web offers a vast array of options, but the tactile experience of using these materials in an art classroom remains essential.

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Segment Overview 

This k-12 arts and crafts material market report extensively covers market segmentation by  

Distribution Channel1.1 Offline1.2 OnlineSchool Level2.1 Middle school2.2 Pre-primary school2.3 Primary school2.4 High schoolGeography 3.1 APAC3.2 Europe3.3 North America3.4 Middle East and Africa3.5 South America

1.1 Offline-  The K-12 Arts and Crafts Material Market caters to schools and educators, providing essential supplies for arts and crafts projects. Our high-quality, safe materials include paints, crayons, markers, paper, glue, scissors, and various other craft supplies. We ensure timely delivery and competitive pricing, making it easy for educators to create engaging learning experiences for their students. Our commitment to customer satisfaction and wide selection of supplies sets US apart in the market.

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Research Analysis

The K-12 Arts and Crafts Material market caters to the hobby and crafting needs of children and adults in schools, community centers, and at home. This market encompasses a wide range of paper-based products such as sketchbooks, craft paper, transparent paper, and clear paper, which are essential for various artistic projects. Educational institutions play a significant role in this market, utilizing these materials for art classes and workshops. Painting materials like paint and brushes, modeling materials such as play dough and clays, and multifunctional utilities like pencils, stencils, and scissors are also popular in this market. The Education market is a significant consumer of these materials due to their role in fostering creativity and enhancing learning experiences. Online sales have become increasingly popular in the K-12 Arts and Crafts Material market, making it easier for individuals to access a wide variety of materials from the comfort of their homes. However, it is essential to consider health hazards associated with some materials, such as certain types of paint and clays, and take necessary precautions to ensure safe use.

Market Research Overview

The K-12 Arts and Crafts Material market caters to the hobby and crafting needs of children and adults in educational institutions, including community centers, schools, and workshops. This market encompasses a wide range of materials such as paints and painting materials, modeling materials like play dough and clays, multifunctional utilities, pencils, stencils, and paper-based products. The education market is a significant segment, with schools and educational institutions utilizing these materials for art classes and projects. Health hazards associated with certain materials, such as lead in paint, have led to increased awareness and demand for safer alternatives. The market is expanding to include online sales, making it more accessible to consumers. Brick and mortar stores remain popular, especially for those seeking a tactile shopping experience. Online platforms offer convenience and a wider selection of products, including markers, paints, printing materials, and papers. Middle, primary, and high schools, as well as preprimary schools, all benefit from the availability of these materials. Clear paper and sketchbooks are essential for drawing and sketching, while transparent paper is ideal for tracing and layering. The market continues to evolve, incorporating new technologies and materials to meet the changing needs of students and educators.

Table of Contents:

1 Executive Summary
2 Market Landscape
3 Market Sizing
4 Historic Market Size
5 Five Forces Analysis
6 Market Segmentation

Distribution ChannelOfflineOnlineSchool LevelMiddle SchoolPre-primary SchoolPrimary SchoolHigh SchoolGeographyAPACEuropeNorth AmericaMiddle East And AfricaSouth America

7 Customer Landscape
8 Geographic Landscape
9 Drivers, Challenges, and Trends
10 Company Landscape
11 Company Analysis
12 Appendix

About Technavio

Technavio is a leading global technology research and advisory company. Their research and analysis focuses on emerging market trends and provides actionable insights to help businesses identify market opportunities and develop effective strategies to optimize their market positions.

With over 500 specialized analysts, Technavio’s report library consists of more than 17,000 reports and counting, covering 800 technologies, spanning across 50 countries. Their client base consists of enterprises of all sizes, including more than 100 Fortune 500 companies. This growing client base relies on Technavio’s comprehensive coverage, extensive research, and actionable market insights to identify opportunities in existing and potential markets and assess their competitive positions within changing market scenarios.

Contacts

Technavio Research
Jesse Maida
Media & Marketing Executive
US: +1 844 364 1100
UK: +44 203 893 3200
Email: media@technavio.com
Website: www.technavio.com/

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SOURCE Technavio

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Ushering 2025 in a New High: OneOdio Studio Max 1 Breakthrough and OpenRock X Forbidden City Edition at CES 2025

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HONG KONG, Jan. 1, 2025 /PRNewswire/ — OneOdio, a professional DJ headphone brand with a decade of expertise, together with its dynamic sports sub-brand, OpenRock, is gearing up to dazzle attendees at CES 2025 (Jan. 7-10). Visit Booth #31106, South Hall 1, to explore how these two brands are setting a new standard for audio innovation, presenting their cutting-edge products to the world’s largest technology stage.

OneOdio and ShowStoppers at CES 2025

This year, OneOdio is taking its CES 2025 presence to new heights. In addition to showcasing its latest innovations at the booth, the brand will shine at the exclusive ShowStoppers event on January 7, 2025, from 6:00 PM to 10:00 PM PST at Booths #D07 & D09. This high-energy media reception connects top tech companies with over 1,000 leading journalists and industry influencers.

Introducing the Unmatched Studio Max 1: The Best of CES 2025

A centerpiece of OneOdio’s display at CES 2025 will be its latest flagship headphone, the Studio Max 1. Co-branded with Italian DJ Arianna, who has already performed with it in two major European events, this model redefines professional audio, with its most important features outlined below.

Rapid WiLL+ Connection Technology: Super 20ms ultra-low latency, seamless audio
LDAC & Dual Hi-Res Certification: Studio-grade sound, capturing every detail in high-resolution clarity.
4-in-1 Functionality: Switch between Wireless DJ, Bluetooth, Wired Monitoring, and Wired DJ modes for maximum versatility.

With other features like Dual-Mic ENC Noise Reduction and 120-hour battery life, Studio Max 1 keeps DJs fully focused on their performance, lasting for days without recharging. All of these advantages have been recognized by Gadgety Awards and AndroidHeadlines Technology Awards, with it earning the prestigious title of The Best of CES 2025, underscoring its exceptional innovation and performance in the audio technology world.

OpenRock X: Award-Winning Design with Sports in Mind

OpenRock X, OpenRock’s flagship model, was honored with the Good Design Award 2024, a prestigious accolade from Japan that has celebrated excellence in design since 1957. Its innovative adjustable ear-hook design ensures a secure, non-slip fit, making it the ideal companion for sports lovers.

Main Features of OpenRock X – Forbidden City Limited

Taking its innovations further, OpenRock has also presented the Forbidden City Limited version of the OpenRock X. This unique edition blends cultural artistry with superior engineering, making it a standout product in both aesthetics and performance. The version will be showed at CES 2025.

Join Us at CES 2025

Discover how OneOdio and OpenRock are setting new benchmarks in professional and sports audio at CES 2025. Follow us on Facebook and Instagram for the latest updates, and enjoy an exclusive 50% OFF CES discount (code: ATFCUG5N) on the Pro C in champagne gold on Amazon US from January 1–10. Plus, explore other premium audio gear with special CES discounts.

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SOURCE OneOdio

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TESSAN x Rachael Yamagata: Inspiring Charging Moments of Innovation and Connection

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NEW YORK, Jan. 1, 2025 /PRNewswire/ — As the new year unfolds, the leading charging solution brand TESSAN proudly announces an inspiring collaboration with the American singer-songwriter Rachael Yamagata. Together, they are embarking on a journey of innovation, encouraging people to discover and engage with the world around them.

Rachael Yamagata has made a significant impact on the global music scene with her soulful and emotionally resonant songs. Her music, characterized by its raw honesty and heartfelt lyrics, has garnered a dedicated international fanbase. Rachael has toured extensively and has a strong following. Her ability to connect deeply with audiences through her music has solidified her place as a beloved and influential artist on the global stage.

For Rachael, a journey represents the balance between planning future destinations and appreciating the present moment. It is a rich tapestry of life, interwoven with new encounters and personal growth. This vision aligns seamlessly with the “connection” concept of TESSAN’s mission, resulting in a strong partnership between TESSAN and Rachael.

Rachael’s experiences as an international traveler have shaped her perspective on the essentials needed for a seamless journey. She emphasizes the importance of efficient packing when traveling, particularly for tours. “You can only take so much because you go on trains, planes, you’re walking through cities, you’re getting cabs, you’re literally changing cities every day,” she shared.

One of Rachael’s main travel challenges is balancing the need to bring essential items without overpacking. TESSAN’s WTA series travel adapter emerges as an indispensable companion to address such challenges during modern travelers’ global exploration. As a user of the WTA series, Rachael finds the series highly appealing due to its excellent connectors, lightweight design, compact size, durability, fast charging capabilities, and ability to charge multiple devices simultaneously.

Weighing only 0.62lb and featuring a compact design, the WTA series fits easily into any luggage. Its classic slider design includes EU, UK, and US plugs, with rotatable pins for sockets in Australia and China, ensuring compatibility worldwide. GaN technology contributes to its lightweight nature and enables faster charging while maintaining a stable temperature, preventing overheating. The WTA series can simultaneously charge multiple devices, including iPhones, Macs, iPads, cameras, and CPAP machines. Built-in safety features, such as double-patented 10A auto-resetting fuses, provide peace of mind when using high-power devices.

As part of the collaboration, TESSAN conducted an exclusive interview with Rachael, capturing the entire process in a documentary. On January 4th, the documentary will premiere on YouTube, offering a glimpse into Rachael’s journey and insights. Through this exchange, TESSAN encourages audiences to ponder “What’s Your Next Journey,” inspiring them to embark on new explorations as a New Year’s resolution.

To support this initiative, TESSAN is launching a series of activities aimed at inspiring users to share the stories in their journeys. Including the sharing of the documentary trailer released on YouTube on January 1st allows participants to enter a prize draw. Then, on January 4th, the TESSAN website will showcase a limited time offer on the WTA series. The excitement will reach its peak on January 8th with a TikTok live event, featuring giveaways of prizes and Rachael Yamagata posters.

This collaboration between TESSAN and Rachael Yamagata is an invitation to explore, connect, and discover new horizons. As the new year begins, it calls for individuals to embark on their own journeys, starting from the comfort of home and reaching out to the world.

About TESSAN

TESSAN, a trusted partner in charging solutions, is committed to enriching experiences both at home and during travel. The brand offers a wide array of products, including multifunctional power strips, travel adapters, wall extenders, and smart home devices. Supported by a robust R&D and production team, TESSAN develops innovative socket products for users across the globe. With the trust of over 20 million users, TESSAN empowers their journeys from home to every destination, promoting environmentally conscious electricity usage.

For more information, visit www.tessan.com or the TESSAN Amazon store, and follow TESSAN on Facebook, Instagram, and YouTube.

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SOURCE TESSAN

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CES 2025: Aurafit to Unveil G12 Smartwatch, the Ultimate Companion for A Connected, Active, and Healthy Life

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LAS VEGAS, Jan. 1, 2025 /PRNewswire/ — At CES 2025, taking place from January 7-10, Aurafit, a pioneering brand dedicated to providing innovative smart equipment for modern sports enthusiasts and tech-savvy individuals, is set to introduce its latest flagship product, the G12 Smartwatch. This versatile GPS smartwatch is designed to transform how people interact with technology in their everyday lives.

This all-in-one device supports five satellite navigation systems: BeiDou, GPS, GLONASS, Galileo, and QZSS, ensuring precise and reliable positioning no matter where the user is. The inclusion of a built-in compass makes the G12 Smartwatch an indispensable companion for outdoor adventures, providing users with the confidence to explore new terrains. It supports over 150 sports modes, catering to various activities from running and cycling to yoga and swimming. This extensive range of modes ensures that users can optimize their training sessions and track their progress with ease. Additionally, with more than 100 cloud-based watch faces, users can customize their smartwatch to match their style and preferences.

AI functionalities are at the core of the G12 Smartwatch, offering an AI voice assistant, AI voice-activated watch faces, AI smart translation, AI voice notes, and AI art watch faces. These features transform the smartwatch into a powerful tool for managing daily tasks, staying connected, and expressing creativity. Whether setting reminders, taking notes, or translating languages on the go, the G12 Smartwatch enhances efficiency and organization in daily life.

As a wholly-owned subsidiary of Shenzhen Smart Care Technology Co., Ltd. (SMA), Aurafit has been a key player in the smart wearable industry for over a decade. The company boasts an expansive industrial park covering over 10,000 square meters and employs a strong team of over 600 professionals, with more than 20% dedicated to research and development. Aurafit has established itself as a leader in the field, offering a product line that includes smartwatches, smart headphones, and smart glasses, along with related accessories. With over 200 technology patents in health and sports recognition algorithms, Aurafit’s products are sold in more than 50 countries worldwide.

As it continues to push the boundaries of innovation and redefine the future of smart wearables, Aurafit welcomes partners from the global smart wearable industry to visit its booth at LVCC South Hall 1, #30121, during CES 2025.

For more information, please visit: www.aurafitofficial.com.

Media Contact: Chupeng Song, songchupeng@smawatch.com

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SOURCE Shenzhen Smart Care Technology Co., Ltd. (SMA)

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