Technology

Media Matters Worldwide Becomes AXM and Merges Tech with Humanity

Published

3 hours ago

September 25, 2024

SAN FRANCISCO, Sept. 25, 2024 /PRNewswire/ — Media Matters Worldwide, a pioneer in agile and data-driven media solutions, is excited to announce its rebranding to AXM (Ars x Machina). This transformation signifies the company’s commitment to architecting meaningful media solutions at the intersection of human ingenuity and cutting-edge technology.

Founded by Taji Zaminasli and Josy Amann, AXM has consistently been at the forefront of innovation, driving business growth for its clients through a blend of advanced technology and human-centered strategies. The rebrand marks a significant milestone in the agency’s evolution, aligning its identity more closely with its mission to transform businesses with human-led innovation.

“Rebranding to AXM represents our evolution and a deeper alignment with our core mission,” said Josy Amann, Co-Founder of AXM. “As we continue to innovate, our focus remains on creating media strategies that leverage the most advanced technologies and resonate on a human level. AXM is about pushing boundaries and delivering results while staying true to the values that have always defined us—ingenuity, passion, and a relentless pursuit of excellence.”

Introducing Agile Mix Modeling™: A Game-Changer in Media Measurement

At the heart of AXM’s innovative offerings is its proprietary Agile Mix Modeling™ (AMM), a revolutionary approach to marketing mix modeling. In response to the challenges posed by walled gardens, third-party cookie deprecation, and the evolving advertising landscape, AXM developed AMM to provide clients with an agile and holistic view of campaign performance across all channels.

AMM stands apart from traditional models by automating real-time data collection, leveraging machine learning for model training, and employing Bayesian methods for more accurate attribution and forecasting. This approach allows for frequent model refreshes, enabling in-flight optimization and delivering incrementality and superior Return on Ad Spend (ROAS) for clients.

Results for clients have included 37% incrementality and increased ROAS after implementing AMM, with newfound insights into high-performing channels like local radio and streaming music while reallocating investments from underperforming channels.

“AXM is not just a name change; it’s a statement of our ethos,” said Taji Zaminasli, Co-Founder of AXM. “We are committed to creating media solutions that harness the best technology while keeping people at the center. Our new identity reflects our dedication to delivering future-forward yet deeply human experiences.”

The AXM Identity: A Fusion of Art and Technology

AXM’s new brand identity embodies its core values through distinct visual and verbal language. The primary logomark, known as “The Multiplier,” symbolizes the convergence of technology and humanity, with the bold “X” standing as a testament to visionary leadership. The brand’s tone is a balance of maverick yet warm, futuristic yet people-first, and playful yet masterful, ensuring that every communication reflects AXM’s unique blend of expertise and human touch.

“AXM is not your typical media agency,” Taji Zaminasli, Co-Founder and Managing Partner. “We’re here to break the mold, offering our clients tailored, tech-driven solutions powered by a team of passionate experts.” “By embracing the latest tech and AI, we engineer cutting-edge solutions that push the boundaries of the ever-changing media world”.

The rebranding initiative extends across all aspects of the company, including a refreshed website, updated marketing materials, and a continued commitment to delivering innovative media solutions that drive real business impact.

The media revolution is here. For more information about AXM and its suite of services, please visit WeAreAXM.com

About AXM
AXM, formerly known as Media Matters Worldwide, is a premier San Francisco-based media agency with a reputation for pioneering innovative and intelligent media strategies. Specializing in meaningful media at the intersection of human ingenuity and advanced technology, AXM is at the forefront of driving business growth through data-driven solutions that resonate on a human level.

Founded by a visionary female-led team, AXM has consistently broken new ground in the media industry, earning accolades for its creativity, strategic excellence, and results-driven approach. The agency has been recognized with numerous industry awards, including being an Ad Age Small Media Agency of the Year twice and a Campaign Magazine Agency of the Year finalist, underscoring its commitment to excellence and innovation.

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SOURCE Media Matters Worldwide

Technology

Cash Industry Stakeholders to Gather in Chicago for the Secure Cash and Transport Association’s Annual Conference

Published

45 mins ago

September 25, 2024

The 2024 SCTA Conference, taking place in Chicago on October 9-11, will host cash industry professionals and feature a keynote address by 29-time Emmy Award winner and Hall of Fame keynote speaker, Bill Stainton.

PURCELLVILLE, Va., Sept. 25, 2024 /PRNewswire-PRWeb/ — The Secure Cash & Transport Association (SCTA), a nonprofit group representing professionals in ATM servicing, cash handling and processing, transportation, and safekeeping of cash and coin throughout North America, is set to welcome nearly 200 attendees to its annual conference in Chicago on October 9-11, 2024. The annual SCTA Conference supports the Secure Cash & Transport Association’s overarching mission to protect, strengthen, and unite the cash-in-transit and cash-servicing industries. This year’s event theme is “Adopting and Adapting to Technology: What’s Next?”

“I believe the next chapter for us all is to focus on building resilience, ensuring that our industry can keep pace with technological advancements and thrive amidst them.”

The conference brings professionals and thought leaders together to review critical trends and issues impacting the cash industry’s safety, security, and overall success. This year’s event features a keynote address by 29-time Emmy Award winner and Hall of Fame keynote speaker, Bill Stainton. Stainton’s address, “Connect the Dots: Innovation in the Cash Service Industry,” will debunk several myths about creativity and innovation and delve into what it means to be a game-changer in the cash industry.

The 2024 SCTA Conference will feature more than a dozen informative sessions delivered by leading experts in cash-in-transit, banking, retail, security, cybersecurity, insurance, and compliance. The full schedule for the event can be found at scta.securetransportassociation.org/agenda.

D. Mark Lowers, President of the Secure Cash and Transport Association, reflects on this year’s focus on innovation, “As leaders, we’ve had to navigate the rapid pace of technological change, integrating new systems and solutions to maintain business continuity and enhance safety and security. This adaptation has sharpened our skills and brought about greater efficiency. However, I believe the next chapter for us all is to focus on building resilience, ensuring that our industry can keep pace with technological advancements and thrive amidst them.”

Details about the event, registration information, and association membership details can be found on the event website at https://scta.securetransportassociation.org.

About the Secure Cash & Transport Association (SCTA)

The Secure Cash & Transport Association (SCTA) is a non-profit association established in 2013 to represent the shared interests of professionals in ATM servicing, cash handling/processing, transportation, and safekeeping of cash and coin throughout North America. Industry groups represented by the association include armored operators, insurance providers, truck builders, financial institutions, ATM cash providers, coin wrappers, security surveys and compliance providers, retailers, and loss adjusters.

Learn more at securetransportassociation.org.

Media Contact

Michael Gaul, Secure Cash & Transport Association, 1 (540) 338-7151, mgaul@securetransportassociation.org, https://www.securetransportassociation.org/

View original content to download multimedia:https://www.prweb.com/releases/cash-industry-stakeholders-to-gather-in-chicago-for-the-secure-cash-and-transport-associations-annual-conference-302258222.html

SOURCE Secure Cash & Transport Association

Technology

PayPal Enables Business Accounts to Buy, Hold and Sell Cryptocurrency

Published

45 mins ago

September 25, 2024

Company also provides the ability for business accounts to externally transfer cryptocurrency

SAN JOSE, Calif., Sept. 25, 2024 /PRNewswire/ — PayPal Holdings, Inc. (NASDAQ: PYPL) announced it is enabling its U.S. merchants to buy, hold and sell cryptocurrency directly from their PayPal business account. At launch, this functionality for Business Accounts will not be available in New York State. Today’s announcement is PayPal’s latest step to increase cryptocurrency‘s utility by making increased functionality available to millions of merchants in the U.S.

“Since we launched the ability for PayPal and Venmo consumers to buy, sell, and hold cryptocurrency in their wallets, we have learned a lot about how they want to use their cryptocurrency,” said Jose Fernandez da Ponte, Senior Vice President of Blockchain, Cryptocurrency, and Digital Currencies, PayPal. “Business owners have increasingly expressed a desire for the same cryptocurrency capabilities available to consumers. We’re excited to meet that demand by delivering this new offering, empowering them to engage with digital currencies effortlessly.”

Additionally, PayPal is enabling U.S. merchants to externally transfer cryptocurrency on chain to third-party eligible wallets. PayPal business account holders can now send and receive supported cryptocurrency tokens to and from external blockchain addresses.

PayPal has continuously made significant steps to increase cryptocurrency‘s utilization. In 2020, PayPal announced the availability of its customers to buy, hold and sell cryptocurrency directly from their PayPal and Venmo accounts. In 2023, PayPal announced the launch of a U.S. dollar-denominated stablecoin, PayPal USD (PYUSD). In April 2024, we enabled PYUSD as a funding instrument for our Xoom platform, allowing users to pay no transaction fees when using PYUSD to fund eligible transfers to friends and family abroad. Most recently, PYUSD was made available on the Solana blockchain, providing users with the choice of multiple blockchains allowing for increased flexibility and control.

About PYUSD

PayPal USD is issued by Paxos Trust Company, a fully chartered limited purpose trust company. Paxos and its products – including expansion to new blockchains – are licensed to engage in Virtual Currency Business Activity by the New York State Department of Financial Services. Reserves for PayPal USD are fully backed by U.S. dollar deposits, U.S. Treasuries and similar cash equivalents, and PayPal USD can be bought or sold through PayPal and Venmo at a rate of $1.00 per PayPal USD.

Issuance and custody of PayPal USD is performed by Paxos Trust Company, LLC. Learn more in PayPal’s Cryptocurrency Terms, and in the Paxos Terms that also apply to PYUSD.

About PayPal

PayPal has been revolutionizing commerce globally for more than 25 years. The company creates innovative experiences that make moving money, selling, and shopping simple, personalized, and secure. PayPal empowers consumers and businesses in approximately 200 markets to join and thrive in the global economy. For more information, visit https://www.paypal.com, https://about.pypl.com/ and https://investor.pypl.com/.

Media Relations Contacts:
Nicole Cutler
mediarelations@paypal.com

View original content to download multimedia:https://www.prnewswire.com/news-releases/paypal-enables-business-accounts-to-buy-hold-and-sell-cryptocurrency-302259069.html

SOURCE PayPal Holdings, Inc.

Technology

KIWI design Unveils Made For Meta Products at Meta Connect 2024

Published

45 mins ago

September 25, 2024

MENLO PARK, Calif., Sept. 26, 2024 /PRNewswire/ — KIWI Design, a leading innovator in high-quality XR accessories, has successfully added two products to the “Made For Meta” program since 2023. In 2024, KIWI design was invited to participate in the Meta Connect event, where they presented three new “Made For Meta” products. These innovations come equipped with significant upgrades designed to enhance the immersive experience for XR enthusiasts. According to their official social media announcements, more products will be released in Q4.

With the introduction of the Made For Meta line, KIWI design continues to set the standard in the XR accessory market. Each product is designed with user feedback in mind, ensuring that every detail contributes to a more enjoyable and engaging XR experience.

“Our goal is to provide XR lovers with the most immersive experience.” stated Ray, CEO of KIWI design. “We are thrilled to introduce these new products, which embody our unwavering commitment to quality and innovation.”

Since its inception, KIWI design has built a reputation for crafting user-friendly and reliable XR accessories that are widely appreciated by consumers. This announcement features upgrades to their flagship products, promising a more comfortable and enjoyable experience for users.

As KIWI design moves forward, the company remains dedicated to its mission: “Pioneering Comfort and Immersion in Every XR Moment.” The unveiling of these new products at Meta Connect represents a significant step towards this goal, and the company is excited to continue innovating for the XR community.

For more information about KIWI design, please visit official website and follow KIWI design on Facebook, Instagram, X, YouTube and TikTok.

https://www.kiwidesign.com/

https://www.facebook.com/KIWIdesignOfficial

https://www.instagram.com/kiwidesignins/

https://x.com/KIWIdesign_shop

https://www.youtube.com/channel/UCOzFWarIschBuBfNz01Oucw

https://www.tiktok.com/@kiwidesign_official

SOURCE KIWI design