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MarketCast Launches Hybrid AI and Human-Powered Advertising Research Solution

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New MarketCast Ad Effect Express solution combines human research with proprietary AI to better predict advertising performance

CULVER CITY, Calif., Sept. 25, 2024 /PRNewswire/ — Marketing research and intelligence company MarketCast today launched MarketCast Ad Effect Express, an innovative new advertising testing solution that brings together the power of human research with AI to better predict how TV, CTV, and digital advertising will perform across different audience segments.

Typical advertising testing is either survey-driven, with people watching ads and responding to researcher questions, or powered by AI models to predict human reactions with little human input. The human-powered research is in-depth, but often expensive and slow. And the AI-powered models are speedy but are often built upon narrow, outdated research and audiences that are too broad. MarketCast Ad Effect Express combines the best of both worlds, delivering speed, scale, and accuracy, with cost efficiencies.

“Many of today’s AI-powered ad testing solutions sacrifice quality for speed by cutting humans out of the process,” said John Batter, CEO of MarketCast. “At MarketCast, we believe AI should amplify the voice of consumers in advertising research, not replace them. That’s why MarketCast Ad Effect Express gives advertisers a smarter, faster, and more cost-effective way to test ads—without losing the power of the human connection.”

Looking under the hood, MarketCast Ad Effect Express is powered by MarketCast’s proprietary Audience AI, which uses fresh survey data as a foundation to train the AI models to amplify audience size and project how real people will react to advertising. This allows advertisers to capture the subtle nuances of human opinions that AI solutions alone could miss. It also gives them access to hard-to-reach audiences without the heavy costs associated with obtaining audience sample.

MarketCast Ad Effect Express delivers ad testing research within 24-48 hours of submission and features facial and eye tracking to pinpoint second-by-second emotional reactions to ad creative. Additionally, it allows for responses to open-ended questions, which provides more context about advertising predictions, telling brands the reasons why (or why not) their ad creative will perform well once it’s in front of consumers.  

About MarketCast

MarketCast is a leading marketing research firm dedicated to helping brands maximize their advertising impact and amplify brand fandom. With a powerful portfolio of advertising and brand research solutions, MarketCast helps clients find the right audiences to target, craft ad creative that resonates, and build long-term brand Fandom and customer loyalty. Headquartered in LA, MarketCast’s team of researchers, product experts, and data scientists deliver game-changing insights for brands around the world. For more information visit www.marketcast.com

Media Contact:
Graham McKenna
MarketCast
graham.mckenna@marketcast.com 
510-332-8939

View original content to download multimedia:https://www.prnewswire.com/news-releases/marketcast-launches-hybrid-ai-and-human-powered-advertising-research-solution-302257862.html

SOURCE MarketCast

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AI Wellness Launches “Ask My Avatar Challenge” at CES, Ushering in a Powerful New Way to Engage

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Three Stations to Host Interactive Experiences from January 6–11

LAS VEGAS, Jan. 3, 2025 /PRNewswire/ — Assisted Intelligence Wellness (known worldwide as AI Wellness), a global leader in wellness innovation, proudly announces the Ask My Avatar Challenge, a groundbreaking interactive experience taking place during CES 2025. The event will be hosted across three premier locations:

 

IFEZ Innovation StationVenetian VIP SuiteDesert Moon Wellness

This weeklong activation from January 6–11 invites attendees to engage with cutting-edge AI-powered digital avatars representing some of the most influential visionaries in health, fitness, and wellness.

Interactive Wellness at Its Best

The Ask My Avatar Challenge offers attendees the chance to ask questions directly to AI-powered avatars of leading experts in health, wellness, and technology, gaining real-time insights into their fields of expertise.

Participants can also spin the wheel after engaging with the avatars to win big prizes related to health and wellness, further enhancing the interactive experience.

For those who engage with all the avatars across the challenge, grand prizes include:

AI Wellness Powersuit: Revolutionary EMS technology for physical recovery and performance.AI Wellness Smart Ring: Advanced wearable technology that tracks biometrics and optimizes health in real time bundled with our Powersuit until February 15, 2025.XO Sprayer with 1 Vial of Exosomes from JuveXO: A breakthrough in regenerative skincare and healing.30-Day Cellular Reset from Dr. Daniel Pompa: A complete wellness program designed to optimize cellular health and detoxification.Botox Treatment from Dr. Gideon Kwok: A premium aesthetic experience tailored to rejuvenate and refresh your look.Mr. Olympia Jacket: A coveted collectible celebrating excellence in the world of fitness.Potency No. 710 Wellness Products: A range of high-quality plant-based skincare and wellness solutions.

Wellness Prizes You Can Win

Participants will also have the chance to win innovative products, including:

epsolution™️: A premium blend of Magnesium Sulfate Epsom Salt and Siberian Fir essential oil, created by Nick and Nikki Giacara. Learn MoreMr. Lulu Skincare: Targeting pigmentation concerns like dark spots, acne scars, sun damage, melasma, and dull skin. Learn MoreGlobal Healing: Cutting-edge wellness products founded by Dr. Edward Group. Learn MoreSilverceuticals: Advanced silver-based health solutions by Dr. Keith Moeller. Learn MoreRejuran Scar Gel: A revolutionary approach to skincare and healing.Mindbody Matrix Water: A wellness breakthrough by Dr. TK Hyun. Learn MorePneuma Nitric Oxide: Solutions for nitric oxide health by Dr. Nathan Bryan. Learn MoreVisual Healing Experience: A collaboration between Louie Schwartzberg’s Moving Art, Assisted Intelligence Wellness, and Earable Neuroscience.

And more!

Meet the Avatars

Attendees can interact with the avatars of renowned thought leaders, including:

Dr. Daniel Pompa – A Leader in Real Natural Detox Health Solutions.Bernard Hiller – Top Hollywood Acting Coach, providing guidance on social, emotional, and intellectual wellness.Dr. Gideon Kwok – The Lifestyle Architect, specializing in aesthetic wellness and holistic health.Dr. Nathan Bryan – The Father of Nitric Oxide, exploring the science of nitric oxide and its health benefits.Louie Schwartzberg – Visual Healing Innovator, combining art and neuroscience for wellness.Dr. Jessie Cheung – The Vitality Visionary, focusing on sexual wellness and hormonal health.Louis Chabert (Mr. Lulu): Expert in skincare, targeting pigmentation concerns and advancing professional skincare products.Dan Solomon – President of Mr. Olympia, representing the pinnacle of fitness excellence.

Additionally, attendees can engage with avatars from the Top 111 Innovations, each representing cutting-edge solutions and insights into the future of health, wellness, and technology.

Join the Challenge Across Three Stations

The Ask My Avatar Challenge will take place at three distinct locations:

IFEZ Innovation Station: Discover global health innovations and interact with top industry avatars.Venetian VIP Suite: A luxurious setting for engaging with expert avatars and wellness solutions.Desert Moon Wellness: A tranquil space for holistic wellness experiences, open through January 11th, featuring wellness activations that demonstrate how avatars integrate into clinic-like settings.

Our content creators, film crew, social media team, and TV host will be on-site to engage attendees, guide them to the stations, and highlight the interactive elements of the challenge.

What You Can Do With Your Avatar

Creating a digital avatar unlocks endless possibilities:

Real-Time Engagement: Allow clients or customers to interact with your avatar anytime.24/7 Support: Integrate your avatar into platforms for scheduling, customer support, and more.Unlimited Content: Create high-quality, on-demand materials for education and marketing.Global Visibility: Use AI Wellness Screens, interactive platforms, and more to amplify your reach.

Quote from Founder, Abby Aboitiz

“The Ask My Avatar Challenge exemplifies how assisted intelligence and wellness can work together to create meaningful, engaging experiences. By bringing the wisdom of thought leaders and innovators to life through digital avatars, we’re bridging the gap between innovation and education in a way that’s accessible, exciting, and transformative.”

Quote from Dan Solomon, President of Mr. Olympia

“Technology and wellness are converging in incredible ways, and the Ask My Avatar Challenge is a perfect example. The top brands in the world are taking their game to an entirely new level by   By combining innovative tools like digital avatars with the knowledge of industry leaders, we’re shaping a future where fitness and health education are accessible, interactive, and transformative.”

About Assisted Intelligence Wellness (AI Wellness)

Assisted Intelligence Wellness is at the forefront of merging AI with health and wellness. From the Ask My Avatar Challenge to innovative partnerships, AI Wellness redefines how we engage with wellness through immersive digital experiences and cutting-edge technology.

For additional details or media inquiries:
Contact: info@aiwellness.ai
Website: aiwellness.ai

View original content to download multimedia:https://www.prnewswire.com/news-releases/ai-wellness-launches-ask-my-avatar-challenge-at-ces-ushering-in-a-powerful-new-way-to-engage-302342225.html

SOURCE Assisted Intelligence Wellness, Inc.

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MALLINDA LAUNCHES GROUNDBREAKING VITRIMAX™ VHM RESIN, ENABLING ECONOMIC FULL RECYCLABILITY FOR COMPOSITES

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DENVER, Jan. 3, 2025 /PRNewswire/ — Mallinda Inc., a pioneer in advanced polymer technology, today announced the commercial launch of Vitrimax™ Versatile Hot Melt (VHM) Resin, a revolutionary vitrimer-based composite resin system that transforms how manufacturers process and recycle high-performance composites. This breakthrough technology combines the superior mechanical properties of thermosets with the processing flexibility of thermoplastics, marking a significant advancement in sustainable manufacturing and, for the first time, enabling economic recyclability and reuse for high-performance composites. Mallinda targets 100% recycling and re-use of production scrap with Vitrimax™ VHM customers, and targets end-of-life circularity programs as well.  Due to molecular-level design for circularity, Vitrimax™ resins and their composites can always be profitably recycled at lower cost than their virgin inputs. Vitrimax™ VHM Resin and carbon fiber composite samples are available for immediate purchase at mallinda.com/shop. For more information about Vitrimax™ VHM and how it can transform your manufacturing processes, visit mallinda.com or contact info@mallinda.com

“Vitrimax VHM represents a paradigm shift in composite materials,” said Philip Taynton, CEO at Mallinda. “We’ve successfully bridged the gap between performance and sustainability, offering manufacturers unprecedented flexibility in scalable manufacturing and processing while maintaining the structural integrity demanded by modern applications.”

The launch follows successful commercial-scale production validation, with demonstrated batch consistency at 200L reactor scale and qualification for 2.1 tons per batch manufacturing. One day’s batch could produce 10,000 square meters of composite materials. Recognizing the transformative nature of this technology, multiple Fortune Global 500 companies already collaborate with Mallinda to commercialize VHM resins to their particular requirements.

Key Features and Benefits:

Revolutionary Vitrimer Technology: A new polymer class combining thermoset performance with thermoplastic processabilityInfinite Recyclability: Enables truly circular manufacturing with complete component material recoveryManufacturing Flexibility: Post-cure processing capabilities with tunable glass transition temperatureField Repairability: Parts can be reshaped and repaired on-demand, in the fieldSustainable Solution: Enables economically viable separation and recycling of resin, composite fabric, and integrated components including precious metalsSelf-Healing Properties: Enhanced durability through stress-relief capabilities.

“The industry has long sought a solution that doesn’t compromise between performance and sustainability,” said Eduardo Torres, CEO, MTorres America, “Vitrimax VHM delivers on both fronts, offering a truly circular solution for composite manufacturing.”  

This innovation addresses critical industry challenges, including manufacturing efficiency, waste reduction, and environmental sustainability. The technology enables manufacturers to reprocess scrap material and rejected parts, significantly lowering the overall carbon footprint of their manufacturing processes while maintaining high-performance standards. The product is optimized for the prepreg process and is ready for immediate application in UAV’s, sporting goods, automotive, marine, and aerospace secondary structures. The Vitrimax™ technology platform stands to have outsize impact on wind energy, hydrogen pressure vessels, and urban air mobility.

“The performance and recyclability of Mallinda’s vitrimer chemistry have been validated in multiple academic studies.  Circularity in composites is challenging, but the Vitrimax™ chemistry is likely one of the best places from which to start.” Said Professor Steven Nutt, Director of M.C. Gill Composites Center, University of Southern California.

About Mallinda

Mallinda Inc. is a leading global developer of Vitrimer resin systems and has identified advanced composite materials as the leading emerging market for its technology. Mallinda Inc. is headquartered in Denver, Colorado.

View original content:https://www.prnewswire.com/news-releases/mallinda-launches-groundbreaking-vitrimax-vhm-resin-enabling-economic-full-recyclability-for-composites-302342236.html

SOURCE Mallinda Inc.

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Human In Motion Robotics Invites Media to Experience CES 2025 Innovation Award-Winning XoMotion™ Exoskeleton

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VANCOUVER, BC, Jan. 3, 2025 /PRNewswire/ – Human In Motion Robotics Inc. (HMR), a leading innovator in robotic mobility, invites media to visit its booth at CES 2025 and experience XoMotion™, the world’s most advanced medical exoskeleton recently honored with a CES 2025 Innovation Award.

Revolutionizing Rehabilitation Medicine

XoMotion has been recognized for its potential to transform rehabilitation by emulating natural human movement and empowering individuals with mobility impairments through innovation. This cutting-edge exoskeleton offers a leap forward in:

Patient Independence: Enables hands-free, self-balancing movement, fostering a sense of control and improving rehabilitation outcomes.Therapist Support: Reduces physical burden on therapists by assisting with lifting, mobilizing, and training patients, allowing them to focus on personalized care.Versatility: Suitable for various conditions, including spinal cord injury, stroke, and neurological impairments, at different stages of recovery.

Key Features of XoMotion:

Self-Balancing & Hands-Free Operation: Ensures stability and allows natural upper body function.Omnidirectional Movement: Provides true functionality with complex walking motions.Safe & Versatile: Reduces therapist strain and caters to a wide range of patients.

Meet the XoMotion Team at CES 2025

Join HMR at booth 54612 at the Venetian Exhibit Hall D from January 7th to 10th, 2025, to witness XoMotion in action and connect with the team. See firsthand how this innovative technology is empowering individuals and transforming rehabilitation.

Experience the Future of Mobility:

The media are encouraged to schedule a visit to the HMR booth to witness live demonstrations of XoMotion and learn how this cutting-edge technology is revolutionizing human mobility.

Meet Product Ambassador Chloe Angus

A highlight of the HMR booth will be the opportunity to meet Chloe Angus, Director of Lived Experience at HMR. Chloe, an XoMotion ambassador, will be available to share her inspiring story and answer questions from the media.

Meet the Co-Founders of HMR

Siamak Arzanpour, CEO and Edward Park, COO will both be in attendance at CES and will be available for interviews. 

CES 2025

Dates: January 7-10, 2025Location: Las Vegas, NevadaHMR Booth Number: 54612 at the Venetian Exhibit Hall D

To Schedule a Media Visit or to get a copy a link to our full Press Kit please contact:

Phil Astrachan
VP of Marketing
phil@humaninmotion.com
415-310-7466

About Human In Motion Robotics

Human In Motion Robotics is dedicated to enhancing human mobility through advanced exoskeleton solutions. XoMotion is a testament to the company’s commitment to improving patient outcomes and supporting healthcare professionals. Following its recent Canadian regulatory approval, HMR is committed to expanding global access to XoMotion. The company is pursuing regulatory clearances for XoMotion in the US, Asia, and the EU.

View original content to download multimedia:https://www.prnewswire.com/news-releases/human-in-motion-robotics-invites-media-to-experience-ces-2025-innovation-award-winning-xomotion-exoskeleton-302342217.html

SOURCE Human in Motion Robotics Inc.

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