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MarketCast Launches Hybrid AI and Human-Powered Advertising Research Solution

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New MarketCast Ad Effect Express solution combines human research with proprietary AI to better predict advertising performance

CULVER CITY, Calif., Sept. 25, 2024 /PRNewswire/ — Marketing research and intelligence company MarketCast today launched MarketCast Ad Effect Express, an innovative new advertising testing solution that brings together the power of human research with AI to better predict how TV, CTV, and digital advertising will perform across different audience segments.

Typical advertising testing is either survey-driven, with people watching ads and responding to researcher questions, or powered by AI models to predict human reactions with little human input. The human-powered research is in-depth, but often expensive and slow. And the AI-powered models are speedy but are often built upon narrow, outdated research and audiences that are too broad. MarketCast Ad Effect Express combines the best of both worlds, delivering speed, scale, and accuracy, with cost efficiencies.

“Many of today’s AI-powered ad testing solutions sacrifice quality for speed by cutting humans out of the process,” said John Batter, CEO of MarketCast. “At MarketCast, we believe AI should amplify the voice of consumers in advertising research, not replace them. That’s why MarketCast Ad Effect Express gives advertisers a smarter, faster, and more cost-effective way to test ads—without losing the power of the human connection.”

Looking under the hood, MarketCast Ad Effect Express is powered by MarketCast’s proprietary Audience AI, which uses fresh survey data as a foundation to train the AI models to amplify audience size and project how real people will react to advertising. This allows advertisers to capture the subtle nuances of human opinions that AI solutions alone could miss. It also gives them access to hard-to-reach audiences without the heavy costs associated with obtaining audience sample.

MarketCast Ad Effect Express delivers ad testing research within 24-48 hours of submission and features facial and eye tracking to pinpoint second-by-second emotional reactions to ad creative. Additionally, it allows for responses to open-ended questions, which provides more context about advertising predictions, telling brands the reasons why (or why not) their ad creative will perform well once it’s in front of consumers.  

About MarketCast

MarketCast is a leading marketing research firm dedicated to helping brands maximize their advertising impact and amplify brand fandom. With a powerful portfolio of advertising and brand research solutions, MarketCast helps clients find the right audiences to target, craft ad creative that resonates, and build long-term brand Fandom and customer loyalty. Headquartered in LA, MarketCast’s team of researchers, product experts, and data scientists deliver game-changing insights for brands around the world. For more information visit www.marketcast.com

Media Contact:
Graham McKenna
MarketCast
graham.mckenna@marketcast.com 
510-332-8939

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SOURCE MarketCast

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Expo enhanced by China-ASEAN cooperation

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BEIJING, Sept. 27, 2024 /PRNewswire/ — A report from China Daily:

The 21st China-ASEAN Expo, which is taking place in Nanning, Guangxi Zhuang autonomous region, aims to increase consensus, deepen mutually beneficial cooperation, and enhance China-ASEAN collaboration to an unparalleled level.

The expo, which commenced on Tuesday and will run until Saturday, is marked by several new initiatives. Notably, it provides a novel theme focusing on strategic emerging industries, spotlighting cutting-edge advancements and technological breakthroughs in such areas as digital technology, green low-carbon initiatives, new energy and smart connected vehicles.

Moreover, the expo introduces a high-tech product exhibition area tailored for ASEAN countries, a first-time feature that showcases technical progress made in healthcare, information technology, new energy and other key sectors. It aims to support high-tech ASEAN enterprises in expanding their market presence in China and beyond.

The 21st CAEXPO is to include an open day, offering businesses enhanced market visibility and granting the general public a firsthand experience of the concrete outcomes resulting from practical cooperation between China and ASEAN countries.

This year’s expo boasts an exhibition area spanning nearly 200,000 square meters and has attracted the participation of more than 3,000 companies, with Malaysia taking the spotlight as the “theme country”.

Malaysian government officials are set to participate in dialogues with Chinese enterprise CEOs, fostering better understanding of the country’s investment policies and aiding the exploration of overseas markets.

At the 21st CAEXPO, the United Arab Emirates has confirmed its participation as a “special partner country”, marking a historic moment as it becomes the first Gulf Cooperation Council member to attend.

The UAE has established a national pavilion to display its investment environment, key industries and cooperative projects, promoting direct dialogue and partnerships between enterprises.

Through extensive discussions, they will collaborate on trade, tourism, investment, finance, and technology, jointly develop new areas and partnership frameworks to strengthen the bilateral economic and trade ties.

The expo also features a dedicated China-ASEAN cultural exchange exhibition zone, highlighting examples and collaborative accomplishments in this field.

View original content to download multimedia:https://www.prnewswire.com/apac/news-releases/expo-enhanced-by-china-asean-cooperation-302260938.html

SOURCE China Daily

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Huawei Unveils the Xinghe Intelligent Autonomous Driving Network Solution, Accelerating Digital and Intelligent Transformations Across Industries

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SHANGHAI, Sept. 27, 2024 /PRNewswire/ — At HUAWEI CONNECT 2024, the “Xinghe Intelligent Autonomous Driving Network” session successfully brought together over 100 representatives from enterprises, industry experts, and partners. During this session, Huawei introduced the industry’s first L4 autonomous driving network solution — Xinghe Intelligent Autonomous Driving Network, paving the way for comprehensive digital and intelligent transformations across various sectors.

As AI technologies reach critical milestones and AI applications approach a tipping point, industries are increasingly adopting AI solutions. Also, the rapid advancement of computing power has led to the widespread implementation of digital twins and various large language models (LLMs), driving network intelligence into a new phase of rapid development. The integration of these new technologies into the network domain is becoming inevitable.

To address these advancements, Huawei launched the Xinghe Intelligent Autonomous Driving Network solution for enterprises. Wang Hui, President of NCE Domain at Huawei Data Communication Product Line, emphasized that the solution features a three-layer architecture comprising intelligent network elements (NEs), digital twins, and an intelligent brain. It integrates foundational capabilities, including the 10B-level-corpus telecom foundation model and cloud-map algorithm powered simulations, to create an L4 autonomous driving network capable of self-identifying risks, autonomously resolving faults, and self-verifying changes. This solution offers an AI-assisted O&M expert designed for various industries, including finance and education.

Intelligent NEs: These NEs can sense comprehensive data — including services, traffic, and applications — within milliseconds, providing essential data for network-wide intelligence and significantly enhancing the processing efficiency of underlying network devices.Digital twins: The network digital map creates a multi-dimensional, real-time visualization of the network, allowing for online simulations. It offers a lightweight operations and maintenance (O&M) solution that facilitates trial and error, accelerating the innovative iteration of network operations.Intelligent brain: Utilizing the telecom foundation model, this component accurately interprets user intentions through natural language, transforms user requirements, and dynamically invokes various scenario-based AI agents, achieving end-to-end network intelligence.

As AI model technologies continue to evolve and deepen in application, Huawei remains committed to ongoing research and development, striving for more precise intelligent decision-making and efficient automated management across various scenarios, ultimately helping customers’ networks advance towards L4 high-level intelligence.

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China Arbitration Summit 2024 and China-MENA Arbitration Summit Held in Beijing

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BEIJING, Sept. 27, 2024 /PRNewswire/ — The China Arbitration Summit 2024 and China-MENA Arbitration Summit was successfully held in Beijing on September 26, under the theme “International Arbitration Transcending Eras.” Nearly 500 attendees from 47 countries and regions, including government officials, leaders from international organizations, and representatives from major arbitration institutions, judges, arbitrators, lawyers, scholars, and business professionals, participated in the event. 

The forum achieved practical results, contributing to strengthening legal cooperation, advancing international arbitration, and supporting the global economic order.

Ren Hongbin, Chairman of the China Council for the Promotion of International Trade (CCPIT) and the China International Economic and Trade Arbitration Commission (CIETAC), highlighted that CIETAC has solidified China’s leading position in arbitration. He emphasized that CIETAC aims to contribute further to high-quality international arbitration development, global economic recovery, and the building of a shared future for humanity.

Li Mingzheng, Vice Minister of Justice of China, stated that CIETAC’s independent, fair, and efficient arbitration services are widely recognized domestically and internationally. He emphasized the need for continuous innovation in arbitration, further development of rules, and enhanced international collaboration to build a global brand for arbitration services.

Wang Shumei, a senior justice and member of the Supreme People’s Court of China, shared measures taken by Chinese courts to innovate in arbitration and improve their role in global governance. She affirmed that Chinese courts will continue to foster a favorable legal environment for the advancement of international arbitration.

In a video message, Anna Joubin-Bret, Secretary-General of the United Nations Commission on International Trade Law (UNCITRAL), reaffirmed UNCITRAL’s commitment to addressing the new opportunities and challenges posed by modern dispute resolution.

Ismail Selim, President of the International Federation of Commercial Arbitration Institutions (IFCAI), stressed that arbitration must evolve to align with the era’s trends of digitization and interconnectedness, promoting shared vision, adaptability, inclusivity, and global integration.

The forum saw the launch of the “2024 International Arbitration Cooperation Initiative”, led by CIETAC and supported by arbitration institutions primarily from the Middle East and North Africa. The initiative aims to enhance cooperation among international arbitration bodies and contribute to building a community of shared future through arbitration.

CIETAC signed cooperation agreements with six international arbitration and legal service institutions, establishing mechanisms for joint research projects, co-hosted training, mutual recommendations of arbitrators, and shared use of facilities.

The summit was organized by Guangxi CA Panorama Group.

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