Connect with us

Technology

Instinctif Partners further strengthens its industry-leading position by appointing Ikram Al-Yacoub as Head of Instinctif Saudi Arabia

Published

4 months ago

on

Al-Yacoub is a seasoned C-suite advisor in strategic and financial communications with a track-record of achievements across vital sectors and critical projects

RIYADH, Saudi Arabia, Sept. 25, 2024 /PRNewswire/ — Instinctif Partners, one of the leading and fastest growing strategic reputation advisors in MENA has further strengthened its leadership position by appointing Ikram Al-Yacoub as Managing Partner and Head of Saudi Arabia. This strategic move signifies strong ongoing commitment to its regional integrated advisory approach while navigating the rapidly evolving landscape in Saudi.

In this role, Ikram Al-Yacoub will be instrumental in driving Instinctif’s growth initiatives, creating value through sound and experienced client advice while further deepening key stakeholder engagement and fostering strategic partnerships. Al-Yacoub brings a wealth of knowledge and expertise that will be pivotal as Instinctif continues building and enhancing its operations across the Kingdom in industries undergoing significant growth and transformation. Instinctif prides itself on helping its clients navigate critical global issues while ensuring local relevance.

Samantha Bartel, CEO MENA, Instinctif Partners said:

“We are delighted to have Ikram join our successful and growing team. We are proud to have been advising clients in Saudi Arabia for over a decade and are excited to build on our successful momentum with the appointment of Ikram. With Al-Yacoub’s stewardship and her strong relationships in the Kingdom we will continue to deliver best in class reputation management through investor relations, corporate reporting, ESG, public policy, and crisis communications, in Saudi Arabia.”

Ikram will work closely with the EMEA teams to identify opportunities, optimize Instinctif’s approach, and ensure that client and partner needs in Saudi Arabia are effectively met.

Al-Yacoub is a Saudi citizen, holds an MBA from City University London. Prior to her Management degree, Ikram has earned a master’s degree of International Political Economy of Resources from Colorado School of Mines, USA, where she focused on energy sustainability and economic valuation of natural resources. Most recently, she served as Managing Director and General Manager at Brunswick Group, where she led its strategic expansion to Saudi and advised clients on financial communications, mergers and acquisitions, and public listings. Al Yacoub is a media veteran and has previously led critical initiatives as a business Managing Editor of Al Arabiya News Channel.

Ikram Al-Yacoub, Managing Partner & Head of Saudi Arabia, Instinctif Partners said: 

“It’s an honor to join such a leading firm and build on its capabilities and offerings. With the region moving at an unprecedented pace of economic development and transformation, clients are in in constant hunt for true and genuine partners with the right expertise and skillset to think through and help them with critical issues to navigate complex situations. Instinctif stands in a unique proposition when bringing localized, world class specialized capabilities to corporate situations. I look forward to taking this advisory model from a strength to strength.”

Bartel added: “We are confident that under Ikram’s leadership we will be a driving force in the Kingdom and provide a growth path for our talented people.”

Al-Yacoub is also a member of the ‘Middle East Investor Relations Association (MEIRA) KSA Memberships and Events Committee’ whose objective is to raise the profile of investor relations in Saudi Arabia.

Instinctif Partners boasts a growing blue chip client list across the region and internationally, and awarded ‘Large Consultancy of the Year, MENA in 2024’ by PRCA MENA.

About Instinctif Partners:

Instinctif Partners is an EMEA business communications consultancy. As partners in change, we help navigate societies’ constantly changing rules. We provide an integrated service drawing on expertise in communications, capital markets, content & design, digital, insight, public affairs and sustainability. Our aim is to build trust through transparency and honesty, so that together with our clients, we can be a force for good.

Photo: https://mma.prnewswire.com/media/2515002/Instinctif.jpg

View original content:https://www.prnewswire.co.uk/news-releases/instinctif-partners-further-strengthens-its-industry-leading-position-by-appointing-ikram-al-yacoub-as-head-of-instinctif-saudi-arabia-302258176.html

Related Topics:
Continue Reading
Click to comment

Leave a Reply

Your email address will not be published. Required fields are marked *

Technology

Changhong Spotlights AI Innovations at CES 2025, Asserting Global Leadership in Intelligent Technologies

Published

30 minutes ago

on

January 9, 2025

By

LAS VEGAS, Jan. 9, 2025 /PRNewswire/ — Changhong is thrilled to join CES 2025 in Las Vegas on January 7-10, showcasing an array of Al-enabled products, including smart TVs, refrigerators, air conditioners, a washer-dryer pair, and comprehensive smart home solutions. These innovations demonstrate the company’s commitment to merging cutting-edge technology with enhanced lifestyle features, highlighting its robust technical expertise and dedication to expanding its international presence.

Changhong Introduces Next-Generation Smart Home Appliances

At the exhibition, Changhong’s AI TV models, featuring the innovative Canghai Intelligent Agent, drew significant attention for their advanced interactivity, superior search functionality, and personalized services. The AI refrigerators impressed the visitors with their ability to reduce noise levels based on user proximity as well as to maintain optimal freshness and prevent frost build-up. The air conditioners equipped with AI-driven temperature and humidity controls ensure optimal comfort while reducing energy usage by up to 40%. Changhong’s Ozone Supreme Care Washer & Dryer Pair utilizes cutting-edge washing and drying technologies to ensure top-tier performance.

The company’s smart home system, customized to individual family needs, integrates proactive services, energy efficiency, security, privacy, and AI capabilities. This innovative solution enables families to achieve up to 20% in annual energy savings.

On January 8, during a concurrent event, Changhong’s premium brand CHiQ was awarded the prestigious “Global Smart Home Brands Top 10” by International Data Group (IDG), further cementing Changhong’s leadership in the global consumer electronics sector.

Accelerated International Expansion: Changhong Thrives in the World of Winter Sports

Changhong has embraced the growing popularity of winter sports, with its premium brand CHiQ partnering since 2023 with the International Ski Federation (FIS) Ski Jumping World Cup and the Deutscher Skiverband e.V. (DSV). In November 2024, Changhong announced its sponsorship of the FIS Snowboard and Freeski Big Air World Cup, reinforcing its vibrant and international brand image.

In June 2024, World Brand Lab valued the Changhong brand at 236.876 billion yuan (approx. USD 32.5 billion) in its list of China’s 500 Most Valuable Brands. Changhong ranked 53rd in Asia’s 500 Most Valuable Brands in September, and 283rd in the World’s 500 Most Valuable Brands in December.

Changhong’s leadership is deeply committed to advancing its technological foundation and continuously pushing the boundaries of innovation. The company aims to further enhance the global consumer experience by providing even more convenient, comfortable, and intelligent lifestyle solutions.

Photo – https://mma.prnewswire.com/media/2594487/1.jpg

View original content:https://www.prnewswire.co.uk/news-releases/changhong-spotlights-ai-innovations-at-ces-2025-asserting-global-leadership-in-intelligent-technologies-302346874.html

Continue Reading

Technology

Minati Mohapatra Cycling Velodrome Inaugurated at KIIT-KISS Campus by Union Minister Mansukh Mandaviya

Published

30 minutes ago

on

January 9, 2025

By

BHUBANESWAR, India, Jan. 9, 2025 /PRNewswire/ — The Minati Mohapatra Cycling Velodrome was inaugurated today at the KIIT-KISS campus by the Union Minister of Youth Affairs and Sports, Mansukh Mandaviya. The velodrome is named in honor of Minati Mohapatra – Odisha’s first Arjuna Awardee in cycling.

Inaugurating the Velodrome, the Union Minister reflected on the significance of the occasion. “Today is an important day for me,” he said, “what I witnessed aligns with the dream of Prime Minister Narendra Modi – a nation where education and sports go hand in hand.”

Quoting Acharya Chanakya, the minister emphasized the importance of education in shaping a nation’s future. “I am satisfied that the country’s future is in the capable hands of educationists like Dr. Samanta. KIIT, KISS, and KIMS are nurturing students who will grow into responsible citizens. Wherever I go, I will share the best practices I observed here,” Mandaviya added.

Dr Samanta, Founder of KIIT (https://kiit.ac.in/), KISS (https://kiss.ac.in/), and KIMS (https://kims.kiit.ac.in/), expressed his gratitude for the minister’s visit and highlighted plans to double the sports infrastructure at KIIT and KISS in the coming years. “With the minister’s blessings, we aim to expand our facilities further and provide more opportunities for budding athletes,” he remarked.

Maninder Pal Singh, Secretary General of the Cycling Federation of India, lauded the minister’s passion for sports. “The minister is a cycling enthusiast himself, and his contribution to promoting sports across the country is remarkable,” he said.

Minati Mohapatra, visibly moved by the honour, expressed her gratitude. “I am speechless. People say Dr. Samanta is like a god to us. This is the greatest honor of my life,” she said.

KIIT Vice Chancellor Prof. Saranjit Singh highlighted the minister’s achievements during his tenure as Union Health Minister, and KISS Vice Chancellor Prof. Deepak Kumar Behera delivered the vote of thanks.

https://www.facebook.com/share/v/1AnQaQYZTn/

https://x.com/achyuta_samanta/status/1877011676085584240?t=6xAws1Tqjcoscx2vTR5LEw&s=08

Photo: https://mma.prnewswire.com/media/2594540/KIIT_Inauguration.jpg
Logo: https://mma.prnewswire.com/media/2234144/4867564/KIIT_Logo.jpg

 

View original content to download multimedia:https://www.prnewswire.com/in/news-releases/minati-mohapatra-cycling-velodrome-inaugurated-at-kiit-kiss-campus-by-union-minister-mansukh-mandaviya-302346876.html

Continue Reading

Technology

CHiQ Named Among the Global Smart Home Brands Top 10

Published

30 minutes ago

on

January 9, 2025

By

LAS VEGAS, Jan. 9, 2025 /PRNewswire/ — On January 8th, at a concurrent event during the CES 2025 in Las Vegas, CHiQ was honored as one of the Global Smart Home Brands Top 10 by International Data Group (IDG). This accolade highlights CHiQ’s outstanding performance in the smart home sector.

James Wu, General Manager of CHiQ International Brand Business Center said, “Being named one of the ‘Global Smart Home Brands Top 10’ is a significant acknowledgment of CHiQ’s international market standing. Looking ahead, CHiQ remains committed to delivering high-quality products and services globally.”

At CES, CHiQ showcased a range of AI-driven products, featuring its first AI TV and the 100-inch CHiQ AI Wallpaper TV, both offering personalized services via the advanced CHiQ Canghai Intelligent Agent. It also introduced an AI refrigerator that reduces noise and defrost issues, and an AI air conditioner that enhances comfort while cutting energy use by 40%. Additionally, the CHiQ Ozone Supreme Care Washer & Dryer Pair offers efficient washing and instant drying with advanced care features. The CHiQ Smart Home System integrates proactive service, energy efficiency, enhanced security, and AI technology, enabling users to save up to 20% on energy bills.

Since entering the international market in 2017, CHiQ has embodied the slogan “Smart with Style” in 2023, showcasing its dedication to innovative, stylish products. Now present in over 40 countries, CHiQ offers a diverse range, including TVs, refrigerators, air conditioners, and washing machines.

CHiQ has energized its brand through strategic partnerships with renowned athletes like Olympic skiing champion Andreas Wellinger and through sponsoring high-profile international sports events. The brand’s participation in the FIS Ski World Cup events and sponsorships of regional sports teams and events including Australia’s St. George Illawarra Dragons, South Korea’s Daegu FC, and the Terra Wortmann Open, have significantly boosted its global visibility. These initiatives have elevated CHiQ’s global presence and strengthened consumer engagement.

In 2024, CHiQ experienced remarkable growth, with European sales up over 30%. Australia saw a 40% increase, and Indonesia an impressive 55%. Meanwhile, Malaysia, Thailand, the Philippines, Latin America, and the Middle East, all reported significant revenue growth.

Looking to the future, CHiQ will continue to prioritize innovation, leveraging its exceptional products and services to deepen global consumer connections. The brand aims to usher in a new era of smart homes and set new benchmarks for smart living.

View original content to download multimedia:https://www.prnewswire.com/news-releases/chiq-named-among-the-global-smart-home-brands-top-10-302346878.html

SOURCE CHiQ

Continue Reading

Trending