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Data-Driven Health and Fitness Leader OxeFit Surpasses $70M Funding Milestone

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Biohacking Legend Dave Asprey and Solidcore Founder Anne Mahlum join investor team as company unveils new cutting-edge Artificial Intelligence

DALLAS, Sept. 25, 2024 /PRNewswire/ — OxeFit, leaders of AI-driven health and fitness experiences, today announced Dave Asprey and Anne Mahlum as investors in the company’s latest $17.5M round of funding, bringing the total to over $70M, to date. With continued interest from entrepreneur and professional athlete investors, the new funds will be used to further deliver on OxeFit’s commitment to bring state-of-the-art Artificial Intelligence (AI) to its health and fitness experiences.

Anne and Dave join a deep bench of notable investors who have turned to OxeFit to achieve their own personal health and fitness goals, including soccer legend Harry Kane, pro golfer Dustin Johnson and NFL quarterback Dak Prescott.

Anchored by products (XP1 and XS1) that enable an ecosystem of deep data, the OxeFit experience includes the most technologically-advanced platforms, innovative health and wellness programs, gamification, and a robust content library that allows anyone to live healthier.

“Technology has unleashed an incredible amount of data that we can use to better ourselves mentally and physically. OxeFit’s XP1 and XS1 cracked the code on delivering the tools you need to do exactly what your body needs to become healthier and more powerful, in very little time. It’s so much more than just a gym,” said entrepreneur, author and recognized “father of biohacking,” Dave Asprey. “That’s why I’m thrilled to have added OxeFit to over 30 locations of Upgrade Labs, and I’m even more thrilled to join the OxeFit team. Together, we will transform the way we workout and live healthier, longer lives with science!”

“I look at a lot of investments and OxeFit won this category for me with a product that is head and shoulders above the competition and a talented team who knows how to execute.” said Solidcore founder Anne Mahlum. “I am incredibly excited to be part of this company that is changing the future of fitness with personalized data to help people achieve their health and wellness goals.” 

The OxeFit Experience with AI
AI is playing a pivotal role in the future of fitness. OxeFit’s core technology (hardware and software) integrates AI, robotics, movement and performance tracking, advanced coaching and analytics, all driven by unparalleled data science to connect, collaborate, and ultimately transform the health of individuals.

Starting today and rolling out in the coming months, key AI features include:

Personalized Training Programs – The AI Virtual Trainer will create programs based not only on a user’s personal goals, but update them in real time based on how the user is training. Using AI models that are based on optimized results driven methodology, the training data is constantly monitored and evaluated by OxeFit’s software to deliver the user the perfect workout.Health Snapshots and Tracking – The suite of assessments and data tracking use AI models to provide analysis and insights into a user’s health and wellness status and progress. The tracking will be able to detect possible injuries before they happen or determine when post-injury rehabilitation is complete.Digital Training Assistant – The AI-based assistant is integrated into the product platforms and in the app, from helping users discover new OxeFit content to building an “exercise playlist” based on goals and interests. While training, the assistant will provide feedback on movements and form to maximize the results of each session. If a user has questions about their numbers, the assistant can be used to help them better understand what their data means.AI Gaming for OxePlay – Only OxeFit has highly dynamic interactive fitness gaming. When a game is initiated, bot players – powered by AI – will play alongside the human. This way, there will always be someone to compete with regardless of game preference and skill level. Bot intelligence includes human-like strategies and the ability to chat with users during play.

“OxeFit’s XP1 and XS1 are the only products to fully integrate a user’s data from cardio, strength, balance and gaming – allowing it to be analyzed holistically – a key differentiator in providing our users with an AI-driven training experience and the personalized insights that map to their goals and abilities,” said Rab Shanableh, CEO of OxeFit. “Dave and Anne have long pioneered a data-driven approach to healthier living, and we could not be more excited to bring their expertise to OxeFit as we continue to deliver on our mission.”

For more information, follow OxeFit on InstagramFacebook, and Twitter.

About OxeFit
OxeFit is a digital fitness and technology company that produces the XP1 and XS1, first-of-their-kind strength training systems, revolutionizing the world of connected fitness through advanced robotics and artificial intelligence. By harnessing data-driven workout programs, the XP1 and XS1’s computer-controlled weight loads allow for variable resistance training while state-of-the-art technologies capture data and monitor form to identify weaknesses and potential for injury. Included in the OxeFit ecosystem is a library of engaging content, which seeks to bring a new element of connectivity to the fitness community. OxeFit is headquartered in Plano, Texas. For more information, visit oxefit.com.

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SOURCE OxeFit

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Rad Power Bikes Expands Its Omnichannel Retail Experience to Include BestBuy.com and Select Best Buy Stores

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Additional physical and digital channels provide Rad Power Bikes customers more ways to interact with the brand and access Rad’s latest ebike models.

SEATTLE, Sept. 25, 2024 /PRNewswire/ — Rad Power Bikes™ today announced its teaming up with Best Buy to increase the brand’s retail presence to include 150 Best Buy stores nationwide and BestBuy.com. After several product launches, this availability enhances the seamless integration of Rad’s retail channels, enriching the customer journey from online to in-store. This expansion of Rad’s omnichannel experience underscores the company’s dedication to creating a world where transportation is not only energy-efficient and accessible but also enjoyable for everyone, no matter where they shop or how they engage with the brand.

Rad Power Bikes Expands Its Omnichannel Retail Experience to Include BestBuy.com and Select Best Buy Stores

As Rad continues to redefine sustainable transportation, the expansion to Best Buy will provide more customers with direct access to Rad’s industry-leading products in physical retail locations and online. Starting today, customers can purchase some of our rider’s favorite Rad products and accessories at BestBuy.com, and next month in 150 Best Buy stores nationwide.

“Rad Power Bikes is strategically positioning itself for sustained growth by focusing on safety, reliability, and customer accessibility,” said Phil Molyneux, CEO of Rad Power Bikes. “Our commitment to strengthening our product offerings and broadening our retail experiences for customers ensures more people can experience the benefits of ebikes. As we continue to innovate and grow beyond our direct-to-consumer roots, we remain dedicated to maintaining the highest standards of safety, quality, and customer satisfaction, which have been key in building our strong reputation with customers and retailers large and small.”

Rad is also expanding its retail partner program and is pleased to announce the appointment of industry veteran George Lee as Director of Sales. This key addition will further strengthen and grow the company’s retail partnerships, enhancing the overall customer experience and accelerating growth.

Rad Power Bikes is also planning exciting Black Friday deals on its versatile ebikes to offer even more customers the opportunity to experience the freedom and convenience of Rad Power Bikes at a great value.

Rad Power Bikes offers test rides and in-store support at its RadRetail locations, ensuring that customers can find the right ebike for their needs, whether commuting, adventuring, delivery, or hauling kids. For more information on how Rad Power Bikes is making ebikes more accessible, and to locate a store near you, visit here.

About Rad Power Bikes
Rad Power Bikes boasts a full lineup of affordable ebikes and accessories that are changing the way people and products ride for good. Founded in 2007, Rad’s team of passionate ebike enthusiasts creates products and service solutions that are purpose-built for everything, whether for commuting, adventuring, delivery, or hauling kids. The ebikes and accessories are all designed in-house at its Seattle headquarters. The company serves riders across the U.S. and Canada, and has nine RadRetail locations, and more than 1,200 retail and service partners across North America.Recognized by TIME, Fast Company, and Inc. as one of the most innovative and influential companies, Rad Power Bikes is on a mission to build a world where transportation is energy-efficient, enjoyable, and accessible to all.

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SOURCE Rad Power Bikes

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Admitad’s new generation promo code solution boosts conversion for affiliates by 40%

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DUBAI, UAE, Sept. 25, 2024 /PRNewswire/ — Admitad, a global leader in partner marketing, launches New Generation Promo codes — a turnkey solution that offers a hassle-free way to attribute sales directly to affiliates through promo codes. Publishers receive full credit for every sale generated, regardless of how or where the transaction occurs. Brands enjoy increased tracking transparency and accuracy, wider reach and boosted sales. The loyalty of publishers to advertisers is also growing due to increased profits at the same traffic volumes.

By assigning a dedicated code to each affiliate, the solution ensures personalised promotions that increase the relevance and impact of marketing campaigns, while for publishers it guarantees no risk of promo code theft or cookie stuffing. Through access to a broader network, including social media influencers and content creators, businesses can expand their reach, diversify traffic sources, and unlock new audience segments.

Solution embraces the CPS model, guaranteeing that businesses only pay for completed sales. This makes marketing spend more predictable, enabling companies to optimise their ROI. Promo codes are automatically withdrawn from publishers failing to generate sales within a specified timeline and are then reallocated to those who consistently deliver results.

Promo code tracking also solves the problem of cross-device order attribution, including tracking on mobile devices and within mobile applications. Admitad’s solution is able to bypass other tracking obstacles as well. It works seamlessly even if ad blockers, privacy settings and other extensions interfere with traditional cookie tracking.

Affiliates using New Generation Promo codes alongside their affiliate links have experienced a significant spike in conversions. Admitad compared the number of actions and growth rate of partners who previously worked only with affiliate links. Calculations showed consistent 30-40% growth in the number of actions and sales after just 3 months of promo code usage.

More conversions translate directly into increased commissions and revenue growth. By offering discounts or special offers, they incentivize consumers to make purchases that might not have otherwise been considered. It also offers publishers a powerful tool to foster deeper customer engagement.

Publishers and brands can access New Generation Promo codes through the Promo code Catalog in the Admitad Store. These codes are recommended to be used alongside the affiliate links, offering a powerful combination that ensures the best possible tracking and maximizes the conversion potential.

Logo – https://mma.prnewswire.com/media/2433196/4750415/Admitad_Logo.jpg

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SOURCE Admitad

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Swan Bitcoin Has Achieved SOC2 Type 1 Compliance

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The independent audit and certification affirms that Swan’s platform, infrastructure, tools, and processes meet industry best practices to protect sensitive client information. 

CALABASAS, Calif., Sept. 25, 2024 /PRNewswire/ — Swan Bitcoin is proud to announce that it has successfully achieved SOC 2 Type 1 compliance, marking a significant milestone in its dedication to ensuring the highest standards of security, availability, and confidentiality for its customers. This certification, awarded by Schellman, a high-ranking IT compliance attestation firm, details the suitability of design and operating effectiveness of controls relevant to security, availability, and confidentiality to protect sensitive data.

“Every day, we handle mission-critical information,” said Yan Pritzker, Swan CTO. “This requires Swan to implement thorough security and risk controls across our whole domain, including network security, systems availability, and data confidentiality. With a SOC2-compliant environment, we are assuring our customers and partners that we can meet their stringent compliance requirements.”

SOC 2 reports are performed in accordance with the Statement on Standards for Attestation Engagements 18 (SSAE 18) attestation standard issued by the American Institute of Certified Public Accountants (AICPA). Achieving SOC 2 Type 1 certification demonstrates that Swan meets industry best practices to assure clients that their data is being handled with the utmost care and protection.

“At Swan, security is a top priority,” said Scott Kisser, Swan CISO. “Achieving SOC 2 compliance underscores our commitment to building trust by adhering to industry-leading security practices. This independent verification is another step in our continued journey to provide the most secure and trusted Bitcoin platform for our clients.”

SOC 2 compliance brings critical benefits such as reduced risk, enhanced client trust, and the confidence that Swan Bitcoin is continuously improving its security posture. The completion of Swan’s SOC 2 Type 1 report is the result of an independent audit conducted to ensure the proper design and effectiveness of a variety of controls. For more information, please visit trust.swanbitcoin.com.

About Swan

Swan is a leading Bitcoin financial services company with more than 130,000 clients. Established in 2019, Swan helps individuals and institutions to understand and invest in Bitcoin. The Swan app simplifies Bitcoin purchases with instant and recurring buys. Swan IRA provides a tax-advantaged solution for saving Bitcoin in retirement accounts. For HNWIs and businesses, Swan Private provides white-glove service for large purchases, treasury solutions, and inheritance planning. With Swan Vault, clients can easily custody their own Bitcoin with peace of mind. Swan Managed Mining provides clients with fully segregated and dedicated mining operations, catering to their unique requirements, opportunities, and strategic advantages. Swan prides itself on exceptional client service, making Bitcoin approachable to all. For more information, please visit swan.com.

View original content:https://www.prnewswire.com/news-releases/swan-bitcoin-has-achieved-soc2-type-1-compliance-302257789.html

SOURCE Swan Bitcoin

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