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The application security market is projected to grow by USD 20.02 Billion from 2024-2028, with AI driving market evolution and rising data leaks boosting demand – Technavio

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NEW YORK, Sept. 24, 2024 /PRNewswire/ — Report with the AI impact on market trends – The global application security market size is estimated to grow by USD 20.02 billion from 2024-2028, according to Technavio. The market is estimated to grow at a CAGR of  23.11%  during the forecast period. Growing number of data leaks is driving market growth, with a trend towards prevalence of shadow it  However, threat from open-source application security solutions  poses a challenge – Key market players include Broadcom Inc., Capgemini Service SAS, Checkmarx Ltd., Contrast Security Inc., Dynatrace Inc., F5 Inc., Fasoo, Fortinet Inc., Hewlett Packard Enterprise Co., ImmuniWeb SA, International Business Machines Corp., Invicti Security Ltd., Nippon Telegraph And Telephone Corp., PRADEO Security Systems SAS, Qualys Inc., Rapid7 Inc., Singapore Telecommunications Ltd., Sitelock LLC, Synopsys Inc., and Trend Micro Inc..

Key insights into market evolution with AI-powered analysis. Explore trends, segmentation, and growth drivers- View the snapshot of this report

Application Security Market Scope

Report Coverage

Details

Base year

2023

Historic period

2018 – 2022

Forecast period

2024-2028

Growth momentum & CAGR

Accelerate at a CAGR of 23.11%

Market growth 2024-2028

USD 20017.9 million

Market structure

Fragmented

YoY growth 2022-2023 (%)

19.52

Regional analysis

North America, Europe, APAC, Middle East and Africa, and South America

Performing market contribution

North America at 39%

Key countries

US, China, UK, Canada, and Germany

Key companies profiled

Broadcom Inc., Capgemini Service SAS, Checkmarx Ltd., Contrast Security Inc., Dynatrace Inc., F5 Inc., Fasoo, Fortinet Inc., Hewlett Packard Enterprise Co., ImmuniWeb SA, International Business Machines Corp., Invicti Security Ltd., Nippon Telegraph And Telephone Corp., PRADEO Security Systems SAS, Qualys Inc., Rapid7 Inc., Singapore Telecommunications Ltd., Sitelock LLC, Synopsys Inc., and Trend Micro Inc.

Market Driver

Shadow IT refers to digital solutions used by enterprises without explicit approval from management. Tools like Slack, Google Docs, and Evernote are common examples. The rise of IoT devices and cloud-based services fuels shadow IT adoption, as they offer instant access and bypass IT procurement processes. However, this trend poses a risk to data security, as IT departments cannot monitor these unauthorized tools. Sensitive data may be transmitted to unauthorized persons, and unsecured cloud services increase the risk of data loss. Application security solutions mitigate these risks by securing sensitive information across an enterprise’s network. These solutions can block file transfers containing specific types of sensitive information, ensuring regulatory compliance. By addressing the weaknesses of shadow IT, application security solutions will drive market growth during the forecast period. 

Application Security is a critical business issue as the number of security breaches continues to rise. With the increasing reliance on software development for business applications, securing sensitive data has become essential. Small and Medium Enterprises (SMEs) are particularly vulnerable to cybersecurity threats from hackers looking to steal customer data. Artificial Intelligence (AI) and Machine Learning (ML) are being used to identify and mitigate application vulnerabilities. Dentists’ CAD systems, financial institutions, and government apps are just a few examples of business-critical programs that need protection. Cybercriminals target web and mobile applications, exploiting third-party dependencies and IoT devices. Big data analytics and AI-driven methods help identify and patch apps quickly. Security concerns extend to digital infrastructure, deployment on-cloud or on-premises, and data sharing between mobile devices and online apps. Cybersecurity threats include malware, data theft, and fraudsters targeting financial transactions. Technologically advanced solutions, such as Bionic Signals, help businesses stay ahead of cybercriminals by providing real-time threat detection and response. Cybersecurity is no longer an option but a necessity for every business. 

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Market Challenges

Open-source application security solutions present a significant challenge to the application security market. These solutions, which can be used on various platforms and are gaining popularity in economies like India and China, are particularly attractive to small-scale enterprises due to their affordability. Open-source solutions require less capital investment compared to on-premises and cloud-based alternatives. However, the widespread adoption of these solutions is leading to a decrease in revenue for the application security market. This trend is expected to impact the growth of the market during the forecast period.Application Security is a critical business issue for all organizations, especially those using Dentists’ CAD systems, web applications, and mobile apps. Large enterprises, financial institutions, and government agencies face significant security concerns as cybercriminals target digital infrastructure to steal data and disrupt business-critical programs. Data breaches can result from unpatched apps, data sharing, and mobile devices, as well as IoT, online apps, and internet access. Online commerce, cloud software programs, and digital marketing channels also pose risks. Security challenges include protecting against malware, data theft, and fraudsters. Deploying applications on-cloud or on-premises requires robust security solutions. Technologically advanced solutions like transparent data encryption, anonymization technology, AI workloads, and workload protection are essential. Prioritizing vulnerability management and understanding fourth-party risk posture are also crucial. Businesses must secure their corporate infrastructure from cyber threats, ensuring the security of their UI, web apps, mobile apps, and software. By implementing strong security measures, organizations can safeguard their digital assets and maintain customer trust.

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Segment Overview 

This application security market report extensively covers market segmentation by

Deployment 1.1 On-premises1.2 CloudEnd-user 2.1 Web application security2.2 Mobile application securityGeography 3.1 North America3.2 Europe3.3 APAC3.4 Middle East and Africa3.5 South America

1.1 On-premises-  The Application Security market is experiencing significant growth due to the increasing number of cyber threats and data breaches. Companies are investing heavily in application security solutions to protect their digital assets. Solutions like Web Application Firewalls, Runtime Application Self-Protection, and Security Testing are popular choices. These tools help prevent attacks, detect vulnerabilities, and ensure compliance with security regulations. The market is expected to continue growing as businesses prioritize cybersecurity in their digital transformation initiatives.

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Research Analysis

The Application Security market is a critical segment of the cybersecurity industry, focusing on protecting business applications from security breaches. With the increasing reliance on software development and digital infrastructure, the need for robust application security solutions has become essential. Artificial intelligence (AI) and machine learning (ML) are transforming application security, enabling the detection of cybersecurity threats in real-time. Small and Medium Enterprises (SMEs) are particularly vulnerable to application vulnerabilities, making customer data security a top priority. Cybersecurity threats from hackers continue to evolve, targeting sensitive data in business applications. Bionic Signals and big data analytics are increasingly being used to identify and mitigate application vulnerabilities. Third-party dependencies, mobile devices, IoT, online apps, and internet access are additional areas of concern. Business-critical programs require patching to address known vulnerabilities, while data sharing adds complexity to application security. AI-driven methods are becoming essential to keep up with the ever-evolving cybersecurity landscape.

Market Research Overview

Application Security is a critical aspect of protecting business applications and sensitive data from cybersecurity threats. With the increasing use of software development in business processes, the risk of security breaches through application vulnerabilities has grown significantly. Small and Medium Enterprises (SMEs) are particularly vulnerable, as they may lack the resources to implement robust security measures. Artificial intelligence (AI) and machine learning (ML) are being increasingly used to detect and mitigate cybersecurity threats in real-time. However, third-party dependencies, such as those in dental CAD systems or web and mobile applications, can introduce new vulnerabilities. Cybercriminals continue to target financial institutions and other large enterprises, seeking to steal customer data and disrupt business-critical programs. Hackers exploit application vulnerabilities, using malware and other methods to gain unauthorized access to digital infrastructure. Technologically advanced solutions, such as AI-driven methods, big data analytics, and transparent data encryption, are essential for effective application security. These solutions can help prioritize vulnerability management, protect AI workloads and workload protection, and mitigate fourth-party risk posture. Business applications, including web, mobile, and online apps, must be secured against cyber threats, particularly those related to deployment, whether on-cloud or on-premises. Cybersecurity concerns extend to digital marketing, social media influencing, content marketing, and cloud software programs. User interface (UI) design also plays a role in application security, with anonymization technology and patch apps essential for protecting sensitive data. Malware and data theft remain significant threats, particularly in the context of IoT, mobile devices, and online commerce. Government apps and corporate infrastructure are also at risk, with fraudsters seeking to exploit vulnerabilities in these areas. Effective application security requires a holistic approach, addressing all aspects of the digital ecosystem, from software development to deployment and ongoing management.

Table of Contents:

1 Executive Summary
2 Market Landscape
3 Market Sizing
4 Historic Market Size
5 Five Forces Analysis
6 Market Segmentation

DeploymentOn-premisesCloudEnd-userWeb Application SecurityMobile Application SecurityGeographyNorth AmericaEuropeAPACMiddle East And AfricaSouth America

7 Customer Landscape
8 Geographic Landscape
9 Drivers, Challenges, and Trends
10 Company Landscape
11 Company Analysis
12 Appendix

About Technavio

Technavio is a leading global technology research and advisory company. Their research and analysis focuses on emerging market trends and provides actionable insights to help businesses identify market opportunities and develop effective strategies to optimize their market positions.

With over 500 specialized analysts, Technavio’s report library consists of more than 17,000 reports and counting, covering 800 technologies, spanning across 50 countries. Their client base consists of enterprises of all sizes, including more than 100 Fortune 500 companies. This growing client base relies on Technavio’s comprehensive coverage, extensive research, and actionable market insights to identify opportunities in existing and potential markets and assess their competitive positions within changing market scenarios.

Contacts

Technavio Research
Jesse Maida
Media & Marketing Executive
US: +1 844 364 1100
UK: +44 203 893 3200
Email: media@technavio.com
Website: www.technavio.com/

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Competition Bureau publishes report on Canada’s Competition Summit 2024

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GATINEAU, QC, Nov. 14, 2024 /CNW/ – Today, the Competition Bureau published a report highlighting the key takeaways from “Canada’s Competition Summit 2024: Market Dynamics in the AI Era,” which took place in Ottawa and virtually on September 16, 2024.

The event featured experts from domestic and international competition authorities, regulatory bodies, businesses and non-governmental organizations, as well as the legal and academic communities. The discussions focused on:

the current AI landscape;the impacts of AI on competition across markets; and,international and domestic regulatory approaches to AI.

The report published today summarizes 5 key takeaways from these discussions:

AI is having an impact on competition across sectors of the economy, presenting both opportunities and risks.Regulatory frameworks need to adapt to address the unique challenges posed by AI.International cooperation is crucial for effective regulation and enforcement in AI-driven markets.There is a need for transparency in AI systems to ensure accountability and consumer trust.The role of big tech in AI development is contentious.

The Bureau thanks all attendees, panelists and speakers, who helped advance the conversation on these emerging issues related to AI. We look forward to continuing to discuss competition policy issues and opportunities at Competition Summits in the years to come.

Quotes

“As Canada’s competition watchdog, the Competition Bureau needs to be at the forefront of AI and understand its impact on the competitive landscape. I am thankful for the important contributions from our panelists and speakers at this year’s Summit, as they will help us continue to build our understanding of AI’s impacts on competition.”

Matthew Boswell,
Commissioner of Competition

Quick facts

This year’s event was the fifth annual edition of Canada’s Competition Summit. Previous Summits covered digital enforcement (2020), competition and growth (2021), green growth (2022), and whole-of-government approaches to policy (2024).Over 500 participants from Canada and abroad attended the 2024 Summit.This year’s Summit is part of our ongoing work to better understand AI, how it might affect competition, and how we can address potential anticompetitive harm from AI and promote competition in AI markets. This work also includes cross-governmental collaboration through the Canadian Digital Regulators Forum and a consultation on the Discussion Paper on Artificial intelligence and competition earlier in 2024.In keeping with the theme of this year’s Summit, this report was drafted using a combination of human effort and AI technology. This is a first for the Bureau. We used an artificial intelligence program to summarize the discussions held at Canada’s Competition Summit 2024 and to develop the first draft of these key takeaways. The final content was fact-checked and quality-controlled by Bureau personnel.

Related products

Report on Summit 2024: Competition in the AI EraCanada’s Competition SummitCompetition Bureau to host summit on competition and artificial intelligence this SeptemberCanada’s Competition Summit 2024: Competition Bureau releases details about panels and expert participants

Associated links

Exploring policy approaches to unlock competition (2023)The Competition and Green Growth Summit (2022)The Competition and Growth Summit (2021)Digital Enforcement Summit (2020)Artificial intelligence and competition: Discussion paper (2024)Canadian Digital Regulators Forum

General information:

Request for information | Complaint form

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The Competition Bureau is an independent law enforcement agency that protects and promotes competition for the benefit of Canadian consumers and businesses. Competition drives lower prices and innovation while fueling economic growth.

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Shipt Saves the Season with Unbeatable Convenience, Exclusive Promotions, and Membership Savings

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Get everything from gifts to hosting essentials reliably delivered via Shipt

BIRMINGHAM, Ala., Nov. 14, 2024 /PRNewswire/ — This holiday season, Shipt is spreading cheer with delightful same-day delivery, unmatched deals, and everything customers need all season long. From hosting family dinners to searching for the perfect gifts to grabbing last-minute holiday essentials and toasting to the new year*, Shipt helps ease the stress with exclusive promotions and 50% off its annual membership for a limited time.

To sweeten holiday shopping, Shipt is launching Season of Savings, an annual event packed with discounts and surprises on the products customers want all season long. Plus, Shipt has added over 2,000 new retail locations nationwide this year, including Ulta Beauty at Target, The Fresh Market, Lowe’s, and local favorites like Giant Eagle and Save Mart, giving members even more curated options. These new additions join favorites like Target, CVS, and Petsmart, as well as beloved local grocers.

SHIPT MEMBERSHIP: CONVENIENCE MEETS HOLIDAY MAGIC
Shipt’s $49 annual membership promotion (regularly $99) is now available through January 4, 2025, making it easier than ever to enjoy same-day delivery from your favorite stores. With an annual membership, customers get unlimited same-day delivery on orders over $35 and exclusive savings, and a range of members-only perks.

DEALS ACROSS ALL HOLIDAY NEEDS

In addition to the membership promotion, Shipt’s Season of Savings also features incredible deals across a wide variety of popular holiday categories, including:

Season-Long Deals (November 1-January 1)

$15 off your order of $60 or more with code HOLIDAY15**Half-off annual membership $49 (reg. $99) with code SHIPTGIFT

Thanksgiving Deals

November 10-16, at Target and all grocery stores***:Spend $25, get $10 on household essentialsBuy one, get one 50% off on bath and body productsBuy one, get one 30% off on cough, cold, and flu, pain and fever, vitamins and supplements30% off kitchen and diningSpend $20, save $5 on baby essentials30% off pet essentials10% off turkeyNovember 17-23: $10 off order of $50+ for those with Shipt student membershipsNovember 25-27: spend $35, save $10 on on last-minute Thanksgiving essentials at all grocery stores and Target****

December Holiday Deals

December 1-14: 25% off orders of $40 or more from Ulta Beauty at Target, CVS, Walgreens, PetSmart, Petco, Lowes, Carters, Office Depot, and Office Max (max savings of $10)*****December 8-24: 20% off top gifting categories at Target + Meijer (Shipt members only)******

ALL-NEW GIFT CARD EXPERIENCE
Not sure what to give that special someone? A Shipt gift card is the perfect gift!

A Shipt gift card never expires, and with an all-new digital facelift, including multiple card designs and e-gifting options, a Shipt gift card lasts beyond the holiday season. And even better, take advantage of the season-long 50% off membership offer when purchasing an annual membership gift card. Terms and conditions apply. Please check out shipt.com/gift for more information.

SHIPT TO THE RESCUE: HOW IT WORKS
No matter how hectic the holiday calendar gets, Shipt makes shopping stress-free:

Download the Shipt app or visit Shipt.com to sign up for a membership or take advantage of a 14-day free trial**. Target Circle 360 members can enable access to the Shipt marketplace by visiting shipt.com/target-circle-360. Choose the store you wish to order from.Build your shopping list with a wide range of categories, from fresh groceries to festive decorations.Select a convenient delivery window and a trusted shopper with Shipt will shop your order, communicating with you about out-of-stocks, relevant substitutions and where they are in the shopping process (option to select back-ups for products out of stock ahead of time).

To learn more about Shipt’s holiday offers and start saving today, visit www.shipt.com or download the Shipt app.

About Shipt
Shipt is a retail tech company that connects people to reliable, high-quality delivery with a personal touch. Through the power of technology, Shipt connects customers to the things they want from the stores they love, workers to new earning opportunities, and retail businesses to more satisfied customers. Headquartered in Birmingham, Alabama, Shipt brings people the flexible solutions they need with the above-and-beyond service they expect. Shipt is an independently operated subsidiary of Target Corp. and is available to 80% of the U.S. population. For more information, please visit Shipt’s Newsroom.

*States with alcohol delivery availability: Alabama, Arizona, California, Connecticut, District of Columbia, Florida, Hawaii, Illinois, Kentucky, Massachusetts, Michigan, Minnesota, Missouri, North Carolina, Nebraska, Ohio, Tennessee, Texas, Georgia, Iowa, Idaho and Mississippi

**Offer valid for new customers only, returning customers are ineligible. 14 day trial will renew at the applicable membership rate at the end of the trial. Cancellation available free of charge anytime during trial. Offer is subject to Shipt Promotion Terms and Conditions. Deliveries under $35 with a membership will incur a $7 fee. All orders with alcohol (where available) may incur a $7 alcohol fee. Service fees may apply and will vary by retailer and location. See Terms of Service

***Offer expires 11/16/2024. Discount available at select retailers and applies to select items. Discount applied automatically at check out for qualifying orders. Limit one per order. Promotion is subject to Terms and Conditions.

****Purchase of qualifying products at select retailers of $35 or more must be placed by 11/27/2024 at 11:59 p.m. HT to qualify for $10 off, which will automatically apply to qualifying order at checkout. Limit 1 credit per member. Offer is subject to Shipt Promotional Terms and Conditions.

*****Store availability varies by location. Offer valid 12/1/24 through 12/14/24. Carter’s, CVS, Lowe’s, Office Depot OfficeMax, PetSmart, Petco, Walgreens, or Ulta Beauty at Target order of $40 or more must be placed by 12/14/24 at 11:59 p.m. HT to qualify for max savings of $10, which will automatically apply to qualifying order at checkout. Offer not valid for orders containing alcohol items. Limit 1 credit per member. Offer is subject to Shipt Promotional Terms and Conditions.

******Purchase of qualifying products at Target or Meijer must be placed by 12/24/2024 at 11:59 p.m. HT to qualify for 20% off, which will automatically apply to a qualifying order at checkout. Limit 1 credit per member. Offer is subject to Shipt Promotional Terms and Conditions.

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Kearney Launches Geopolitical Service Line to Give Executives New “One-Stop-Shop” for Navigating Elevated Global Uncertainty

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WASHINGTON, Nov. 14, 2024 /PRNewswire/ — Kearney, a leading global management consulting firm, today announced the launch of its newest offering, aimed at helping clients steer their companies through our ever-changing world. Kearney’s Geopolitical Dynamics provides executives with a holistic solution to navigate today’s elevated instability and its impact on business.

In a new era marked by persistent economic uncertainty, regulatory shifts, great power competition, and corresponding escalations, executives face an unprecedented volume of challenges and new opportunities. A recent Kearney assessment determined that fewer than 20% of Fortune 500 companies are ready for this “new era,” defined by heightened geopolitical and economic volatility, a shift from globalization to regionalization, and the emergence of artificial intelligence.

While traditional geopolitical advisory models served clients well in a more stable environment, today’s persistent uncertainty calls for a new approach. Kearney is stepping up with a comprehensive, end-to-end solution that enables executives to proactively navigate complexity and transform it into a catalyst for opportunity. Geopolitical Dynamics offers clients a path to accelerate the development of their in-house capabilities to navigate the implications for their strategy, operations, and people, mitigating risks and capitalizing on emerging trends along the way.

“After 40 years of operating in a globalized landscape, executives now face the urgent challenge of building internal capabilities to navigate heightened geopolitical instability. They must address immediate threats to business while managing long-term planning of markets, supply chains, and the broader enterprise,” said Drew DeLong, Global Lead of Geopolitical Dynamics at Kearney. “This new service is designed to give executives a one-stop shop to navigate with confidence and stay ahead.”

Geopolitical Dynamics offers a comprehensive suite of services that covers every stage of geopolitical management:

Granular Business Intelligence: Anticipating the “what’s next” and “what’s to come” at a granular level in partnership with an expansive global network of intelligence, government, and industrial partners.

Executive Priority Setting: Aligning executive teams and boards around where and why priorities should be set based on all readily available intelligence and business-specific nuances using tabletop exercises, granular scenario planning, and targeted diligences.

Operational Execution: Mobilizing supply chains and enterprise footprints to respond to immediate and long-term needs (including contingencies), leveraging nearly 100 years of Kearney’s heritage and excellence in strategic operations.

Geopolitical Org Ownership: Defining who and how geopolitics are owned and managed within the business today—at the board, CEO staff, and management levels—including the charting of Geopolitical Units and deploying Government Affairs to drive business outcomes through targeted government engagement that drives competitive industrial strategy.

This approach provides a simple but powerful solution to anticipate, plan, and respond faster to emerging threats and opportunities with clarity, speed, and ownership while minimizing disruption to the business—something that is critical to the executive agenda today.

“Boards and leadership teams can no longer afford to treat geopolitical matters in isolation from the standard course of business,” noted Colette LaForce, independent Board Director, Kearney advisor, and former CXO of Dell Services and AMD. “The C-suite needs a streamlined solution that cuts through generic intelligence, aligns our teams, and enables rapid response. Kearney has built a model that is designed to do just that for organizations of all sizes and in all sectors.”

This offering will draw on Kearney’s expansive capabilities to offer executives truly differentiated insights: product design analysis from PERLab, on-the-ground data from reshoring experts, market insights from the Consumer Institute, detailed trends from the Supply Chain Institute, and macroeconomic forecasts from the Global Business Policy Council.

For more information about how Kearney’s Geopolitical Dynamics capability will help you navigate the road ahead, please visit Geopolitical Dynamics or contact one of our experts listed below.

Drew DeLongDrew.Delong@kearney.com

Doug MehlDoug.Mehl@kearney.com

Ben T. Smith, IVBen.Smith@kearney.com

About Kearney

Kearney is a leading global management consulting firm. For nearly 100 years, we have been a trusted advisor to C-suites, government bodies, and nonprofit organizations. Our people make us who we are. Driven to be the difference between a big idea and making it happen, we work alongside our clients to regenerate their businesses to create a future that works for everyone. To learn more about Kearney, please visit www.kearney.com.

Press contact 

US media contact:
Meir Kahtan
MKPR
mkahtan@rcn.com
+1 917-864-0800

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