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PUMA Transforms Product Campaign Development with Google Cloud’s Generative AI

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Launching thousands of new products on its e-commerce site every year, PUMA is using Imagen on Vertex AI to create customized product imagery and improve time-to-market of campaigns

HERZOGENAURACH, Germany and SUNNYVALE, Calif., Sept. 24, 2024 /PRNewswire/ — Sports company PUMA and Google Cloud today announced an expanded partnership that is enhancing the digital shopping experience for millions of PUMA consumers worldwide using generative AI (gen AI). PUMA was the first in its industry to use AI imagery in its online shop at scale. Using Imagen 2 on Vertex AI, PUMA can now create dynamic and personalized product imagery that is improving click-through rates and accelerating the time-to-market for PUMA’s digital campaigns globally.

Using Imagen 2 on Vertex AI, PUMA has the ability to generate relevant imagery, such as new background images that are tailored to the product, customer, and region. While the technology is available globally, Imagen on Vertex AI empowers marketers in individual PUMA regions to tailor content to their specific market needs. For example, while shopping online, customers from Japan may see a lifestyle shoe worn on the streets of Ginza or a trail running shoe on the foothills of Mt. Fuji. Beyond image generation, Imagen on Vertex AI also becomes a powerful tool for image editing, aiding PUMA content editors with time-consuming editing tasks, such as shadowing, composition and color accuracy, resolution, and product positioning.

Since migrating its e-commerce ecosystem, including PUMA.com, to Google Cloud earlier this year, PUMA has experienced significant benefits across its online shopping portfolio. In addition to increasing average order value (AOV) thanks to better personalized content with Google Cloud’s data and AI tools, PUMA’s retail teams have also drastically reduced the time needed to take products to market – enabling teams to make products shoppable the moment they reach the warehouse.

“At PUMA, all product creations always starts with the consumer first in mind and we have the ambition to be as personal as possible in each interaction with our consumers. Google Cloud’s generative AI has allowed us to create an immersive experience that is tailored to each consumer, and we are already seeing the benefits,” said Arne Freundt, CEO of PUMA.

PUMA will soon explore Imagen 3, Google Cloud’s latest and highest quality text-to-image model, as it continues to advance and scale campaign creation in the future. The sports company also plans to expand the implementation of Google Cloud’s Vertex AI Search for Retail to more subsidiaries to further improve AOV and overall shopper conversion rate.

“Google Cloud is helping companies in every industry improve the customer experience with gen AI-powered agents, and our partnership with PUMA is an excellent example of this. The creative agent Puma has built with our leading Imagen technology is taking personalization to a new level – and driving real business results,” said Thomas Kurian, CEO of Google Cloud.

About PUMA
PUMA is one of the world’s leading sports brands, designing, developing, selling and marketing footwear, apparel and accessories. For more than 75 years, PUMA has relentlessly pushed sport and culture forward by creating fast products for the world’s fastest athletes. PUMA offers performance and sport-inspired lifestyle products in categories such as Football, Running and Training, Basketball, Golf, and Motorsports. It collaborates with renowned designers and brands to bring sport influences into street culture and fashion. The PUMA Group owns the brands PUMA, Cobra Golf and stichd. The company distributes its products in more than 120 countries, employs about 20,000 people worldwide, and is headquartered in Herzogenaurach/Germany.

About Google Cloud
Google Cloud is the new way to the cloud, providing AI, infrastructure, developer, data, security, and collaboration tools built for today and tomorrow. Google Cloud offers a powerful, fully integrated and optimized AI stack with its own planet-scale infrastructure, custom-built chips, generative AI models and development platform, as well as AI-powered applications, to help organizations transform. Customers in more than 200 countries and territories turn to Google Cloud as their trusted technology partner.

 

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REVIVER® Joins Forces with ROADMEDIC® and SENSAGRATE in LiDAR Saving Lives Public Safety Coalition’s 9-1-1 Dispatcher Visibility Demonstration Project

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REVIVER® Aims to Play a Key Role in Improving Post-Crash Care Through the USDOT’s (FY)2025 Safe Streets and Roads for All (SS4A) Grant Program with over 50,000 Digital License Plates on the Road Today

GRANITE BAY, Calif., Sept. 24, 2024 /PRNewswire/ — REVIVER®, the pioneering manufacturer of the first and only legal digital license plate in the world (the RPLATE®), is proud to announce its participation as a founding company in the LiDAR Saving Lives Public Safety Coalition’s (LSL) groundbreaking 9-1-1 Dispatcher Visibility Demonstration Project. This vital initiative aims to improve post-crash care by leveraging advanced technology integrated into the REVIVER® platform to provide real-time visual context to 9-1-1 dispatchers and first responders. The project aims to play a key role in USDOT’s (FY)2025 Safe Streets and Roads for All (SS4A) Grant Program. With over 50,000 RPLATES installed on vehicles in California and Arizona today, REVIVER® has a proven platform to demonstrate and quickly broaden adoption of connected vehicle safety initiatives.

REVIVER® Joins Forces with ROADMEDIC® and SENSAGRATE in LiDAR Saving Lives Public Safety Coalition

In collaboration with ROADMEDIC®, a leader in automotive emergency communication systems, and SENSAGRATE, a provider of intelligent visual sensor technology, REVIVER® will become the gateway to democratizing vehicle safety for virtually all year, make, and model vehicles by integrating real-time data transmission and visual context into the Next Generation 911 (NG911) system via the REVIVER® RPLATE® platform. This integration will enable 9-1-1 dispatchers to receive critical information, including images and videos, from motorists in roadside emergencies. This enhanced situational awareness will significantly improve the accuracy and speed of emergency responses, improving incident victim outcomes and ultimately saving lives.

“REVIVER’s goal is to utilize digital license plates to modernize vehicle registration compliance and to leverage developing technologies to help save lives,” said Neville Boston, Founder and Chief Strategy Officer of REVIVER®. “By combining REVIVER’s RPLATE digital license plate technology and companion APP with the expertise of ROADMEDIC® and SENSAGRATE, we are realizing our vision. REVIVER will be setting a new standard for emergency response via direct vehicle connectivity. Our involvement in the LiDAR Saving Lives Public Safety Coalition’s 9-1-1 Dispatcher Visibility Demonstration Project reflects our commitment to advancing safety on our roads and enhancing post-crash care.”

The 9-1-1 Dispatcher Visibility Demonstration Project will showcase the world’s first end-to-end, real-time infrastructure-to-everything (I2X) communication system. This system integrates collision detection, IP-based 9-1-1 data transmission, and real-time visual context, providing first responders with unprecedented insight into roadside emergencies. The project is set to play a pivotal role in the evolution of NG911, making emergency services more effective and responsive to the needs of motorists. Additional connected safety collaborations are expected to be announced shortly that will include solutions to increase driver awareness of local first-responder activities to reduce the occurrence of secondary incidents.

As part of REVIVER®’s ongoing commitment to safety innovation, REVIVER® will participate in the panel session entitled “911’s Role in the Connected Safe System Approach” at the upcoming COVESA All Member Meeting, taking place September 25-26, 2024, in Novi, Michigan. This session will bring together industry leaders to discuss the critical role of 9-1-1 in the evolving connected vehicle ecosystem, with a focus on improving post-crash care through advanced technology and cross-industry collaboration.

The COVESA All Member Meeting is a key event for the connected vehicle community, offering a platform for collaboration and innovation. REVIVER®’s participation underscores their leadership in driving the adoption of NG911 and enhancing the role of connected technology in public safety.

About REVIVER®: REVIVER® is the creator of the world’s first digital license plate platform, revolutionizing the way people interact with their vehicles. The REVIVER® RPLATE® and companion app offer unprecedented convenience, personalization, and safety features, transforming the license plate into a connected vehicle platform. REVIVER® is committed to leveraging technology to improve vehicle safety and support the transition to a connected, digital automotive ecosystem. www.reviver.com

About ROADMEDIC®: ROADMEDIC®, an authorized automotive OEM tier 1 supplier, is an automotive 9-1-1 software company dedicated to improving emergency response through instantaneous IP-based data transmission from motor vehicles to 9-1-1 centers. Their innovative solutions enhance the speed and accuracy of emergency responses, saving lives and reducing harm in the event of a crash. www.roadmedic.com

About SENSAGRATE: SENSAGRATE provides advanced intelligent visual sensor technology designed to improve road safety by integrating real-time data with vehicle and infrastructure systems. Their cutting-edge solutions enable precise collision detection and seamless communication with emergency services, enhancing the effectiveness of post-crash care. www.sensagrate.com

About LiDAR Saving Lives Public Safety Coalition (LSL): The LiDAR Saving Lives Public Safety Coalition is a nonprofit 501(c)(4) organization dedicated to improving public safety through the integration of advanced technology in emergency response systems. LSL collaborates with industry leaders, municipalities, and public safety agencies to enhance post-crash care and reduce roadway fatalities. www.lslcoalition.org

View original content to download multimedia:https://www.prnewswire.com/news-releases/reviver-joins-forces-with-roadmedic-and-sensagrate-in-lidar-saving-lives-public-safety-coalitions-9-1-1-dispatcher-visibility-demonstration-project-302257802.html

SOURCE Reviver

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TURKI ALALSHIKH ANNOUNCES LAUNCH OF AL-HILAL CHANNEL ON DAZN, TO BE SPONSORED BY RIYADH SEASON

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LONDON, Sept. 25, 2024 /PRNewswire/ — Today, in the presence of His Excellency the Chairman of the General Entertainment Authority (GEA), Turki bin Abdulmohsen Alalshikh, DAZN and Al-Hilal Saudi Football Club signed a Memorandum of Understanding (MoU), marking the first step in launching a dedicated global club channel on DAZN, which is to be sponsored by Riyadh Season.

As part of this sponsorship, Riyadh Season will oversee the content and programs broadcasted on the channel, contributing to a unique experience for the club’s fans. In a statement at the signing ceremony, HE Turki Alalshikh explained that this channel will feature exclusive programs and interviews, daily reports on training sessions, behind-the-scenes access to the players’ locker rooms, and will broadcast certain friendly matches. It will also include programs sponsored by Riyadh Season, featuring some of the top stars worldwide.

This partnership is part of a collaboration between three leading entities in the fields of entertainment, media, and sports: Riyadh Season, which supports the channel as the official sponsor; DAZN, the largest broadcaster of football worldwide; and Al-Hilal, the most decorated club in the Saudi Pro League, with numerous league titles and AFC Champions League victories.

This collaboration brings world-class content from Saudi Arabia to fans worldwide and will enhance the club’s presence in the international media landscape. This exclusive channel will be available globally and for free on the DAZN app, offering football fans around the world unparalleled access to one of the most iconic teams in the Middle East.

It will allow fans to follow the matches, along with a wide variety of exclusive content, including interviews with players and coaching staff, as well as behind-the-scenes footage from training sessions and match days. The content will also feature special reports highlighting the club’s history, achievements, and future vision.

The signing took place in London between Al-Hilal Saudi Club, represented by the Chairman of Al-Hilal Company, Mr. Fahad bin Nafel, and DAZN, represented by Kacy Grine, President of DAZN in the Middle East and North Africa.

HE Turki Alalshikh said: “We don’t have specialised channels similar to international club channels, so this is a great opportunity to achieve that, especially with a global partner focused on success. This comes at a time when we have achieved great success in boxing and other events, and I am confident that Al-Hilal’s fanbase subscribing to the platform could reach up to two million people.”

Kacy Grine, President of DAZN in MENA, said: “It is an honour to partner with one of the best clubs in world and bring together three global brands, DAZN, Al Hilal and Riyadh Season.

We look forward to telling fans around the world, the exciting story of a club which continues to make history. With the support of Riyadh Season, this proposition becomes even more remarkable and ambitious, demonstrating the global appeal of Saudi sports and entertainment”.

Through this exciting new venture, fans will be able to follow Al-Hilal’s stellar squad, featuring some of the biggest names in world football. Recent signings have added significant international star power to the team, which already boasted an impressive roster of talent. These footballing icons bring not only their exceptional skill but also a vast global fanbase, making Al-Hilal a focal point for millions of football fans worldwide.

Al-Hilal’s rich legacy of success — both domestically and on the international stage — has seen the club become the most decorated in the Saudi Pro League, with numerous SPL titles and AFC Champions League triumphs.

The intended launch of Al-Hilal channel on DAZN will further cement the club’s status as a global football powerhouse, expand its reach to new audiences and provide existing fans with even more exclusive content and insight into the team’s journey.

Video – https://mma.prnewswire.com/media/2514811/Al_HilalxDAZN_Signing_Ceremony.mp4
Photo – https://mma.prnewswire.com/media/2514803/Al_HilalxDAZN.jpg
Photo – https://mma.prnewswire.com/media/2514802/Al_HilalxDAZN.jpg
Logo – https://mma.prnewswire.com/media/2514800/DAZN_Logo.jpg
Logo – https://mma.prnewswire.com/media/2514801/Riyadh_Season_Logo.jpg
Logo – https://mma.prnewswire.com/media/2514813/AL_HILAL_Logo.jpg

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SOURCE DAZN

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Cyvatar Lands Growth Funding Package from Decathlon Capital Partners

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Revenue-based transaction will fund expansions of the cybersecurity company through an innovative, shareholder-friendly financing structure

IRVINE, Calif., Sept. 24, 2024 /PRNewswire-PRWeb/ — Cyvatar, a cybersecurity platform tailored to serve small-and-mid-size businesses, start-ups, and supply chains, has landed a growth funding package from Decathlon Capital Partners to support its continued expansion. Details of the revenue-based investment package were not disclosed.

Cyvatar will use the capital to continue its investment in platform development and enhance its service delivery capabilities and customer service capacity. The first cybersecurity-as-a-service (CsaaS) provider allows small-and-mid-size businesses to easily implement security measures that will protect them from ransomware and BEC attacks through proven solutions.

Corey White, the Founder and Chief Experience Officer of Cyvatar, said that Cyvatar works continuously to protect businesses from vulnerabilities. “Our work doesn’t stop after we help a business identify security gaps and build and implement a workable strategy,” White said. “What matters most to our team is our clients’ cyber safety, which we work around the clock to maintain.”

Headquartered in Irvine, California, Cyvatar will repay its investment to Decathlon Capital Partners through its future revenues. Cyvatar was not required to give up any control of the company, and no equity or ownership was exchanged for growth capital.

John Borchers, Managing Director of Decathlon Capital Partners, said that Cyvatar’s flexible pricing options make it more sustainable for many businesses. “Having the ability to choose a subscription, similar to streaming service options, makes the idea of having a cybersecurity platform more attractive for many businesses that may otherwise not invest in one,” Borchers said. “We are excited to see what the future has in store for Cyvatar.”

About Cyvatar
Cyvatar is a leading managed cybersecurity-as-a-service provider, empowering small and mid-sized businesses to achieve security success. By integrating innovative technology, expert guidance, and tailored solutions, Cyvatar simplifies cybersecurity with proactive monitoring, automated workflows, and ongoing support. Headquartered in Irvine, CA, Cyvatar is committed to making cybersecurity effortless, effective, and accessible. Learn more at http://www.cyvatar.ai.

About Decathlon Capital Partners
Decathlon Capital Partners provides growth capital for companies seeking alternatives to traditional equity investment. Through the use of highly customized revenue-based financing solutions, Decathlon provides long-term growth capital without the dilution, loss of control and operational overhead that often comes with equity-based funding. With offices in Palo Alto and Park City, Decathlon is the largest revenue-based funding investor in the U.S. and is active across a wide range of sectors. Learn more at http://www.decathloncapital.com.

Media Contact

Cyvatar Press, Cyvatar, 855-520-9966, getoutcomes@cyvatar.ai, https://cyvatar.ai/

View original content:https://www.prweb.com/releases/cyvatar-lands-growth-funding-package-from-decathlon-capital-partners-302257809.html

SOURCE Cyvatar

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