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People-Centered Approach for Managing Change and Technology Adoption Highlighted in New Blueprint From Info-Tech Research Group

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A new resource from Info-Tech Research Group offers a comprehensive approach to organizational change management (OCM) that emphasizes the critical balance between supporting people and adopting new technologies. The firm’s blueprint highlights five key strategies for leaders to engage stakeholders, ensure effective adoption, and measure success, enabling organizations to achieve long-term benefits from their technological investments.

TORONTO, Sept. 24, 2024 /PRNewswire/ – As organizations face the pressures of rapid technological advancements and evolving market demands, they often grapple with the complexities and high failure rates of implementing successful change. Navigating these challenges requires a deep understanding of change management, which is further complicated by the complexities of human behavior. Recognizing the need to address these obstacles, Info-Tech Research Group has published its latest blueprint, Drive Adoption and Value From Organizational Change, to equip organizational leaders with the tools and insights necessary for effective organizational change management (OCM). By addressing the human factors in change, this resource empowers organizations adopt new technologies and remain competitive in a fast-paced, rapidly evolving market.

“While the speed, frequency, and interdependence of changes increase, so too does the rate of change failure. The missing piece of the puzzle is about people: their expectations, emotions, behaviors, culture, habits, beliefs, and resistance,” says Laura Herran Sanchez, research specialist at Info-Tech Research Group. “Technological evolution continues to accelerate, but the on-time, on-budget execution of projects won’t drive value if customers and users are not willing, able, or committed to adopting these projects’ outcomes.”

Info-Tech’s newly published resource identifies critical barriers that hinder organizations from unlocking the full potential of new technologies. One significant factor identified by the firm is the inadequate integration of change management within projects, where teams are staffed but lack the necessary accountability for ensuring solution adoption and value realization. Additionally, when change management activities are introduced too late in the process, organizations can often fail to fully understand the impact of changes, leading to unaddressed negative effects. This oversight can result in delayed value delivery, causing intended outcomes to be overlooked and potentially leading to the defunding of projects. In its blueprint, Info-Tech underscores the importance of proactive change management in maximizing technological investments and ensuring sustained organizational success.

“Addressing the people side of the change equation will look different for every organization and probably different for various groups within the same organization,” explains Herran Sanchez. “Effective organizational change management (OCM) is not about adopting every best practice found; instead, it’s about assessing and right-sizing OCM efforts according to people’s needs.”

In  Drive Adoption and Value From Organizational Change, Info-Tech highlights five key steps for leaders to effectively manage organizational change. The firm emphasizes that investing in supporting people through change is just as crucial as investing in new technologies:

Initiate OCM Prior to Change Approval: OCM should start with the origin of the idea and support people throughout the change process.

Actively Engage Impacted Groups: Keep communication open and deliver iterative value throughout the change.

Be Flexible: Revisit and adapt the change strategy at critical points as needed.

Prioritize Adoption: Focus on adoption by remaining people-centered rather than focusing on the project.

Measure Adoption and Experience: Ongoing measurement of adoption, benefits, and employee experience is key to driving sustainable change.

Info-Tech’s comprehensive resource will equip organizational leaders with the essential strategies required to effectively manage change and maximize the benefits of new technologies. The recently published blueprint offers invaluable insights that not only foster innovation but also ensure organizations remain competitive and achieve sustainable success in today’s dynamic business environment. By using this data-backed resource, organizations are empowered to transform challenges into opportunities for growth, paving the way for a future of continued excellence and advancement.

For exclusive and timely commentary from Laura Herran Sanchez, a research specialist in special projects, and access to the complete Drive Adoption and Value From Organizational Change blueprint, please contact pr@infotech.com.

About Info-Tech Research Group

Info-Tech Research Group is one of the world’s leading research and advisory firms, proudly serving over 30,000 IT and HR professionals. The company produces unbiased, highly relevant research and provides advisory services to help leaders make strategic, timely, and well-informed decisions. For nearly 30 years, Info-Tech has partnered closely with teams to provide them with everything they need, from actionable tools to analyst guidance, ensuring they deliver measurable results for their organizations.

To learn more about Info-Tech’s divisions, visit McLean & Company for HR research and advisory services and SoftwareReviews for software buying insights.

Media professionals can register for unrestricted access to research across IT, HR, and software and hundreds of industry analysts through the firm’s Media Insiders program. To gain access, contact pr@infotech.com.

For information about Info-Tech Research Group or to access the latest research, visit infotech.com and connect via LinkedIn and X.

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SOURCE Info-Tech Research Group

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CES 2025: MIFA Yukon– Outdoor Bluetooth speaker with Low-Latency intercoms

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January 10, 2025

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NEWARK, Del., Jan. 9, 2025 /PRNewswire/ — MIFA is a leading innovator in the audio industry field and the latest model Yukon will showcase at CES 2025.It is not only just a speaker with exceptional acoustics; but also boasts unique intercom functionality, making it especially suitable for team communication.

Innovative Walkie Talkie, Efficient Communication without SIM card The low-latency doesn’t rely on cellular networks when you are outdoors. Whether you’re in remote mountain or signal blind spots, ensure stable, low-latency instant communication with your teammates. Its mesh networking technology enables up to 6 devices to connect to each other keeping your team closely connected and communicating at all times, whether it’s a team hike, bike trip, or outdoor camping adventure, offering you the best safety coverage.

Excellent sound quality, immersive enjoyment equipped with large NdFeB magnet composite membrane speakers, combined with Actions DSP algorithm and MIFA Golden Ear Acoustic Team tuning , The Bass Loudness dynamic tracking technology ensures rich bass even at low volumes. Bluetooth V5.3 wireless connection allows for faster and more stable sound transmission, delivering high-quality music playback experience. In addition, the speaker is designed for outdoor use, maintaining clear and delicate sound even in harsh weather conditions. Whether it’s music playback or voice calls, you can enjoy an immersive experience.

Free to Go with Its Lightweight The Yukon is the perfect companion for any outdoor excursion with its light weight. The lightweight design makes outdoor activities easier and more convenient. Whether you hang it on your backpack or put it in your carry-on bag, it won’t weigh you down. This portable and lightweight device offers dual benefits of music and communication, making every trip more enjoyable and freeing.

Sturdy and durable with IP67 dustproof and waterproof rating Yukon adopts patented silicone membrane sealing technology, achieving an IP67 dust and water-proof rating, which enables it to work perfectly in harsh environments like sandstorms and rain. Moreover, it has passed rigorous tests including 48-hour salt spray test, making it resistant to impact, shock, and immersion. Even when exposed to extreme temperatures ranging from -15℃ to 45℃, its performance remains stable, fearlessly supporting you in various outdoor adventures.

Practical lighting illuminates outdoor life Yukon is equipped with high-brightness RGB LED lights, with a maximum brightness of 80Lm, making it suitable for night camping or hiking. The patented light guide technology ensures that the light is evenly distributed, while the yellow ambient circle light is both practical and beautiful, adding a warm touch to outdoor activities at night.

Voice Interaction, Smart and Intelligent Yukon not only supports Bluetooth connection for music and phone calls, but also features a powerful one-click wake-up function for voice assistants. With just a gentle touch, Siri and other intelligent assistants can be activated for easy natural language interaction. It makes playing music, checking information, and navigating a breeze, adding intelligence and ease to your outdoor lifestyle.

Long-lasting battery life: Enjoy uninterrupted fun! With a powerful built-in lithium battery, our device supports continuous usage for up to 10 hours, making it the perfect companion for all-day outdoor activities. Plus, the universal Type-C charging interface allows for convenient charging anytime, ensuring an unforgettable adventure that lasts as long as you do.

Aesthetic and Practical Various Accessories MIFA has designed a series of practical and diverse accessories. The magnetic detachable back clip allows the speaker to be easily secured on backpacks, tents, or other equipment, ensuring that music and intercom functions are always within reach. Equipped with a bicycle mounting adapter, it can be firmly installed on various types of frames, allowing you to enjoy music during your cycling adventures. Additionally, neck and hand straps are provided, suitable for hiking and sports, making it easy to carry and use at any time.

Breakthrough Boundaries, Continuously Innovate. Innovation is the DNA of MIFA. Three years ago, we launched the first-ever camping lantern and speaker combination product, the WildCamping lantern speaker, revolutionizing the outdoor speaker market. Today, we break boundaries yet again with the release of the MIFA Yukon multi-link walkie-talkie Bluetooth speaker, perfectly blending innovation and practicality to offer even more exciting exploration experiences for outdoor enthusiasts. Whether navigating through mountainous terrain or casually hiking outside of the city, MIFA is committed to making outdoor life more thrilling. We applaud every outdoor adventurer from the bottom of our hearts!

Contact Information
Jenny Yin
Marketing Director
Cell/WhatsApp: +86-13590212903
Email: jenny.yin@mifalife.net 

Contact Information
Chanel Yao
International Sales Manager
WhatsApp: +86-15820422237
Email: mifa-sales10@mifalife.net 

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SOURCE MIFA

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Analytic Partners Strengthens Market Position and Enhances Customer Solutions with Analyx Acquisition

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25 minutes ago

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January 10, 2025

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MIAMI, Jan. 10, 2025 /PRNewswire/ — Analytic Partners, a global leader in Commercial Analytics, announced today that it has closed on the acquisition of Analyx®, a marketing analytics software and services company. With multi-national offices in Germany and Poland, Analyx has an impressive customer base of significant European companies with a focus on Germany and Switzerland. This strategic acquisition extends Analytic Partners’ penetration in Europe, and adds significant analytics and software development talent.

The acquisition of Analyx expands Analytic Partners’ ability to deliver Commercial Intelligence to major brands in Germany and throughout Europe. Analyx’s impressive customer roster has enabled the analysis of $5 billion in marketing spend over the last 12 months, with approximately 2,500 scenarios executed by customers over the last several years. The Analyx acquisition builds upon the momentum of its 2024 acquisition of Magic Numbers, a leading analytics firm in the UK, further deepening Analytic Partners’ presence in Europe.

“Analytic Partners is at the forefront of elevating marketing mix modeling by pioneering innovations that deliver a full commercial perspective. Our Commercial Decisioning Platform, GPS-Enterprise, offers decision-making tools to the world’s leading brands,” stated Nancy Smith, President and CEO of Analytic Partners. “The values and mission of the Analyx team, under the leadership of Claudio Righetti & Sascha Stürze, align perfectly with ours. Acquiring Analyx enhances our Commercial Analytics solution, extending it to more global enterprises and creating meaningful synergies that will benefit our European and global customers.”

“Joining Analytic Partners today is climbing the next S-Curve for Analyx! It enables us to further our mission to create value through advanced data science and self-service software for enterprise brands – at a truly global scale,” explained Founder and CPO, Sascha Stürze.

CEO, Claudio Righetti, added, “Joining forces with Analytic Partners aligns to the foundational vision of Analyx: Building and delivering world-class decision-support tools to enterprise customers worldwide. By joining Analytic Partners we can offer our customers a true global presence and expand the range of services offered.”

About Analytic Partners  

Recognized as a leader in both the 2024 Gartner Magic Quadrant for Marketing Mix Modeling Solutions and The Forrester Wave™: Marketing Measurement and Optimization, Q3 2023 report, Analytic Partners provides marketing measurement and Commercial Analytics to Fortune 500 brands around the globe. We provide adaptive solutions for deeper business understanding and right-time planning and optimization – for marketing and beyond. We turn data into expertise so our customers can create powerful connections with their customers and achieve commercial success. For more information, visit analyticpartners.com.

About Analyx  

Analyx® is a European leader in Marketing ROI decision support with offices in Poland, and Germany. It has served 10 of 40 DAX companies and other European multi-nationals in recent years with its advanced data science solution for marketing budget optimization at scale. It combines an experienced data analytics team with industry-experienced consultants providing independent and impartial marketing recommendations to the CMO office. If you’d like to learn more about Analyx®, please visit: analyx.com.

View original content:https://www.prnewswire.com/apac/news-releases/analytic-partners-strengthens-market-position-and-enhances-customer-solutions-with-analyx-acquisition-302347688.html

SOURCE Analytic Partners

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Tianma Introducing Wide Range of Automotive Display Technologies at CES 2025

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January 10, 2025

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Tianma, a leading global manufacturer of flat panel displays, is featuring an expanded portfolio of display technologies for the automotive market at CES, West Hall Meeting Rooms – W323, Las Vegas, Nevada, January 7-10. Highlighted OLED and Micro-LED products include: Dual-Screen Multi-Curved Color-Matched OLED Display; 3D Instrument Cluster; 12.3″ LTPS Mini-LED InvisiVue™ Display; Integrated Reflective Imaging System (IRIS) Panoramic Head-Up Display; and a new Light Field 3D-HUD.

CHINO, Calif., Jan. 9, 2025 /PRNewswire-PRWeb/ — Tianma, a leading global manufacturer of flat panel displays, is featuring an expanded portfolio of display technologies for the automotive market at CES, West Hall Meeting Rooms – W323, Las Vegas, Nevada, January 7-10.

Highlighted OLED and Micro-LED automotive products at CES 2025 include: Dual-Screen Multi-Curved Color-Matched OLED Display; 3D Instrument Cluster; 12.3″ LTPS Mini-LED InvisiVue™ Display; Integrated Reflective Imaging System (IRIS) Panoramic Head-Up Display; and a new Light Field 3D-HUD.

Highlighted OLED and Micro-LED products include: Dual-Screen Multi-Curved Color-Matched OLED Display; 3D Instrument Cluster; 12.3″ LTPS Mini-LED InvisiVue™ Display; Integrated Reflective Imaging System (IRIS) Panoramic Head-Up Display; and a new Light Field 3D-HUD.

Dual-Screen Multi-Curved Color-Matched OLED Display

Tianma’s Dual-Screen Multi-Curved Color-Matched OLED Display, developed in conjunction with Corning, offers unparalleled visual clarity in automotive applications. This innovative true-black display features a unique multi-curvature design, with a left curvature radius of R800mm for optimal driver focus, a middle curvature radius of R1140mm, and a right curvature radius of R2160mm to accommodate the passenger.

The system seamlessly bonds two color-matched 13″ OLED displays to the multi-curve cover glass made possible with Corning® ColdForm™ Technology. The result is a single, continuous screen providing an enhanced visual experience.

Equipped with advanced Stacked Layered OLED Device (SLOD) technology, this display is not only thinner and lighter but also boasts an extended lifespan, making it the perfect choice for modern vehicle interior design.

12.3″ 3D Instrument Cluster

The 12.3″ 3D Instrument Cluster is the industry’s first automotive instrument display screen that employs liquid crystal prism technology to achieve 2D/3D switchable functionality. It is also the first automotive display screen to achieve 500 pixels per inch (PPI). This instrument cluster offers real-time adjustable 3D depth, along with lossless switching between 2D and 3D modes. Additionally, the module adopts Tianma’s own light field rendering technology, providing drivers with a stable, continuous and comfortable 3D visual experience.

12.3″ LTPS High Transmissivity InvisiVue™ Mini-LED

This display features a highly transmissive decorative layer that looks like brushed metal or wood grain in the non-operating state, while the active area of the display is invisible to the user. When the display is turned on, only the image content emerges through the 80% transmissive decorative layer. The combination of a Mini-LED backlight and the high-transmissivity decorative layer yields a high-quality image for improved visual perception and user experience.

Integrated Reflective Imaging System (IRIS) Panoramic-HUD

The IRIS PHUD, independently developed by Tianma with its sophisticated optical path design, precisely projects images to the bottom edge of the vehicle’s windshield. It can adopt a triple-screen or large-size bar-shaped display layout, comprehensively covering the visual range of the driver, the center console area, and the front passenger.

Light Field 3D Head-Up Display (HUD)

The 4.1″ Light Field 3D-HUD is the industry’s first 3D-HUD display product utilizing light field rendering technology. It combines an advanced 3D picture generation unit (PGU) with an augmented reality (AR) HUD platform to provide users with realistic 3D scenes and natural depth perception effects. Compared to traditional 2D images, the 3D-HUD offers a more intuitive and immersive AR experience.

Tianma is hosting visitors at their booth in West Hall Meeting Rooms – W323. More information is also available in the Tianma press kit, accessible online at usa.tianma.com/press

About Tianma America, Inc.

Tianma America (TMA) is the leading provider of small- to medium-size display solutions to the Americas market utilizing advanced technologies and manufacturing resources of the Tianma Group Companies, which includes R&D and manufacturing locations in Chengdu, Wuhan, Xiamen, Wuhu, Shenzhen and Shanghai China. Tianma America technologies can be found in automotive cockpit and rear seat entertainment devices, smartphones, tablet PCs, industrial and medical instrumentation, wearables, home automation, household appliances, and office equipment. Additional applications include test and measurement systems, instrumentation equipment, point-of-sale and ATM systems, gaming systems, global positioning systems, radio-frequency identification devices and barcode scanners.

Tianma America’s technology portfolio comprises: Micro-LED; a-Si, LTPS and Oxide-TFT LCD; rigid, flexible and transparent AM-OLED; 3D, PCAP and In-cell/On-cell integrated touch. With a network of best-in-class distributors and value-added partners, Tianma America provides complete display module solutions for a broad base of customers and applications. For more information, visit us at usa.tianma.com or connect with us on LinkedIn.

The content in this press release, including, but not limited to, product prices and specifications, is based on the information as of the date indicated on the document, but may be subject to change without prior notice.

Media Contact

Dale Maunu, Tianma America, Inc., 1 408-816-7003, dale.maunu@tianma.com, usa.tianma.com

Bill Maurer, Macrovision, 1 215-348-1010, bill@macrovis.com, www.macrovis.com

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SOURCE Tianma America, Inc.

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