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ShopLiftr Launches Programmatic DOOH Solution for Real-Time, Dynamic Advertising Across All Screens

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Pioneering Omnichannel Advertising for All Industries

OTTAWA, ON, Sept. 19, 2024 /PRNewswire/ – ShopLiftr, a leader in digital advertising innovation, is thrilled to announce the launch of its new programmatic, dynamic digital out-of-home (DOOH) advertising solution. This groundbreaking platform integrates seamlessly with ShopLiftr’s existing suite of ad tech solutions, providing an unparalleled omnichannel digital advertising experience for brands and retailers across various verticals and industries.

 

The Growing Power of DOOH Advertising

Digital out-of-home advertising has undergone a significant transformation, evolving from static billboards to dynamic, interactive displays in public environments. Examples of DOOH ads include roadside billboards, digital screens in public establishments & restaurants, mall directories, and airport displays. This evolution has made DOOH a more precise and effective medium, capable of reaching audiences with hyper-targeted messaging. As the market continues to grow, U.S. DOOH ad spend is projected to increase by 11.2% to reach $3.20 billion this year, with 38% of U.S. marketing decision-makers planning to boost their DOOH budgets in 2024.

Introducing ShopLiftr’s Programmatic DOOH Solution

ShopLiftr’s new programmatic Digital Out-of-Home (DOOH) solution leverages its established dynamic, data-driven advertising platform to deliver personalized and geotargeted messages in real time. This innovative platform extends reach beyond devices, effectively engaging consumers across various digital mediums, ensuring messages are seen on any screen, in any size, anywhere.

Powered by an extensive proprietary trade promotions database, the platform provides access to over 200,000 deals refreshed weekly from the top 300 retailers in the US, along with unlimited BYOD (bring-your-own-data) capabilities. This guarantees that deals served are always relevant, timely, and engaging for consumers.

The platform enables advertisers to serve dynamic digital ads that incorporate real-time promotional, product, and retailer information, optimizing every impression with precision and efficiency. Precise geo-targeting allows for hyperlocal messaging, delivering flexible and relevant deals, and meeting consumers where they are. Additionally, the AI algorithms ensure accurate translation and localization of promo content for English, French, and Spanish-speaking audiences, enhancing ad relevance and engagement.

This approach not only enhances the shopping experience but also strengthens customer loyalty and boosts sales in a fiercely competitive retail environment.

Benefits and Integration with Multi-Channel Strategies

Integrating DOOH into your multi-channel marketing strategy has never been easier. With ShopLiftr, you can avoid the high minimum commitments required by individual media owners and select from open exchange and inventory packages. Their one-stop-shop simplifies the process of activation, reporting, and billing, allowing seamless integration of DOOH with other digital channels such as display, video, and connected TV.

The programmatic capabilities of ShopLiftr’s DOOH solution provide unparalleled flexibility and control. Advertisers can quickly activate campaigns, switch creatives seamlessly, and measure campaign success with detailed reporting. The ability to purchase multiple slots within a single loop, run dynamic and interactive ads, and tailor messaging to specific conditions such as time of day or weather, makes the DOOH solution an indispensable tool for modern marketers.

Proven Effectiveness and Consumer Favorability

Research underscores the effectiveness of DOOH advertising. A staggering 76% of recent DOOH viewers took action after seeing an ad, with actions ranging from watching a video to visiting a store or restaurant. Furthermore, 73% of U.S. consumers view DOOH ads favorably, more so than other advertising formats like TV, social media, and print. Mobile integration plays a significant role, with 74% of mobile device users taking action on their phones after seeing a DOOH ad.

Future Trends and Market Impact

As the lines between DOOH and connected TV (CTV) advertising blur, ShopLiftr’s channel-agnostic approach ensures that your message reaches customers on all major digital platforms. This integration not only enhances the reach and impact of your campaigns but also offers cost efficiencies and contextual relevance that traditional advertising channels cannot match.

ShopLiftr is committed to advancing the digital advertising landscape, helping brands and retailers connect with their audiences in more meaningful ways. Their dedication to innovation, precision, and client success drives them to continually push the boundaries of what’s possible in digital advertising.

For more information about ShopLiftr and their new programmatic, dynamic DOOH advertising solution, visit https://www.shopliftr.com/dooh.

Powered By Data.
Designed To Inspire.
Purpose-Built To Drive Sales.

Contact Information:

Ian Clark
VP of Sales
iclark@shopliftr.com 

Sandra Mackechnie
Senior Sales Executive
smackechnie@shopliftr.com 

Genevieve Castonguay
Director of Marketing
gcastonguay@shopliftr.com

Website: www.shopLiftr.com     

Social Media: https://www.linkedin.com/company/shopliftr

Sources: eMarketer

DOOH ads drive action from 76% of people who view themWhat is out-of-home CTV advertising and why should brands consider it?

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SOURCE ShopLiftr

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BASX Hosts Ribbon-Cutting Ceremony for New State-of-the-Art Weld Shop

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REDMOND, Ore., Sept. 19, 2024 /PRNewswire/ — BASX (“BASX” or the “Company”), a leader in the manufacturing of high-efficiency data center cooling solutions, cleanroom systems, and custom HVAC systems, is proud to announce the official ribbon-cutting ceremony for its newly completed 36,000-square-foot weld shop. The Redmond Chamber of Commerce performed the ribbon cutting on September 18th, 2024, at BASX headquarters.

The weld shop will create significant job opportunities in the Central Oregon region, with the capacity to fill an additional 30 welding positions. Positions range from entry-level to experienced roles, with professional opportunities in various growing departments within the Company.

“This new facility is a major investment not just in our company, but in the future of Central Oregon,” said Dave Benson, AAON VP and BASX President. “We can now deliver even higher levels of quality and efficiency while providing more job opportunities for the community. We’re proud to support local manufacturing growth and look forward to seeing the impact this expansion will have on both BASX and the region.”

The new shop marks a major expansion in the Company’s production capabilities, introducing state-of-the-art welding technology within a climate-controlled environment. Equipped with advanced air filtration systems, including an AAON make-up air unit and multiple air scrubbers, the shop ensures exceptional air quality for its workers. The space also features two 5-ton overhead cranes and six ½-ton cantilever jib cranes, allowing for efficient movement of materials across the facility.

A key highlight of the facility is its cutting-edge tube laser, capable of precision cutting and profiling round and square tubes, as well as C-channel and I-beam profiles up to 27 feet in length. Additionally, a 75-foot-long dual-zone robotic welding cell is scheduled to be installed and operational in early 2025, enabling the welding of large subassemblies up to 10 tons.

The shop’s innovative capabilities will support the Company’s growth and solidify its position for ongoing expansion. In addition to the 30 new welding jobs, BASX is actively hiring across various departments to support its continued success. To learn more about available positions and apply, visit the BASX careers page at www.basxsolutions.com/careers.

About BASX
Founded in 2014 in Central Oregon, BASX is an industry leader in the manufacturing of high-efficiency data center cooling solutions, cleanroom systems, custom HVAC systems, and modular solutions. Acquired by AAON in 2021, BASX continues to focus on quality, innovation, and state-of-the-art technology. The Company is proud to display the Made-in-America emblem on all its products. For more information, please visit www.basx.com.

Contact Information
Christina Lattanzio
Marketing Manager
(918) 508-9272
Email: Marketing@basx.com

View original content to download multimedia:https://www.prnewswire.com/news-releases/basx-hosts-ribbon-cutting-ceremony-for-new-state-of-the-art-weld-shop-302253745.html

SOURCE AAON

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NASA Sets Coverage for Astronaut Tracy C. Dyson, Crewmates Return

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WASHINGTON, Sept. 19, 2024 /PRNewswire/ — NASA astronaut Tracy C. Dyson, accompanied by Roscosmos cosmonauts Nikolai Chub and Oleg Kononenko, will depart from the International Space Station aboard the Soyuz MS-25 spacecraft, and return to Earth.

Dyson, Chub, and Kononenko will undock from the orbiting laboratory’s Prichal module at 4:37 a.m. EDT Monday, Sept. 23, heading for a parachute-assisted landing at 8 a.m. (5 p.m. Kazakhstan time) on the steppe of Kazakhstan, southeast of the town of Dzhezkazgan.

NASA’s live coverage of return and related activities will stream on NASA+ and the agency’s website. Learn how to stream NASA content through a variety of platforms, including social media.

A change of command ceremony also will stream on NASA platforms at 10:15 a.m. Sunday, Sept. 22. Kononenko will hand over station command to NASA astronaut Suni Williams for Expedition 72, which begins at the time of undocking.

Spanning 184 days in space, Dyson’s mission includes covering 2,944 orbits of the Earth and a journey of 78 million miles. The Soyuz MS-25 spacecraft launched March 23, and arrived at the station March 25, with Dyson, Roscosmos cosmonaut Oleg Novitskiy, and spaceflight participant Marina Vasilevskaya of Belarus. Novitskiy and Vasilevskaya were aboard the station for 12 days before returning home with NASA astronaut Loral O’Hara on April 6.

Kononenko and Chub, who launched with O’Hara to the station on the Soyuz MS-24 spacecraft last September, will return after 374 days in space and a trip of 158.6 million miles, spanning 5,984 orbits.

Dyson spent her fourth spaceflight aboard the station as an Expedition 70 and 71 flight engineer, and departs with Kononenko, completing his fifth flight into space and accruing an all-time record 1,111 days in orbit, and Chub, who completed his first spaceflight.

After returning to Earth, the three crew members will fly on a helicopter from the landing site to the recovery staging city of Karaganda, Kazakhstan. Dyson will board a NASA plane and return to Houston, while Kononenko and Chub will depart for a training base in Star City, Russia.

NASA’s coverage is as follows (all times Eastern and subject to change based on real-time operations):

Sunday, Sept. 22
10:15 a.m. – Expedition 71/72 change of command ceremony begins on NASA+ and the agency’s website.

Monday, Sept. 23
12:45 a.m. – Hatch closing coverage begins on NASA+ and the agency’s website.

1:05 a.m. – Hatch closing

4 a.m. – Undocking coverage begins on NASA+ and the agency’s website.

4:37 a.m. – Undocking

6:45 a.m. – Coverage begins for deorbit burn, entry, and landing on NASA+ and the agency’s website.

7:05 a.m. – Deorbit burn

8 a.m. – Landing

For more than two decades, people have lived and worked continuously aboard the International Space Station, advancing scientific knowledge, and making research breakthroughs that are not possible on Earth. The station is a critical testbed for NASA to understand and overcome the challenges of long-duration spaceflight and to expand commercial opportunities in low Earth orbit. As commercial companies focus on providing human space transportation services and destinations as part of a robust low Earth orbit economy, NASA is focusing more resources on deep space missions to the Moon as part of Artemis in preparation for future human missions to Mars.

Learn more about International Space Station research and operations at:

https://www.nasa.gov/station

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SOURCE NASA

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Global claims guidance leader EvolutionIQ joins as CALI’s inaugural Life Partner

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NEW YORK, Sept. 20, 2024 /PRNewswire/ — US-based EvolutionIQ, a global leader in claims guidance technology, has signed on as the Council of Australian Life Insurers (CALI)’s first Life Partner as part of its corporate partner program.

The CALI Partner Program is designed to foster collaboration and create a connected ecosystem of industry experts.

CALI Life Partners share the industry’s mission to make life insurance accessible, understandable and trusted. They are companies that support Australian life insurers to help Australians and their families have peace of mind about their future so they can live in the most healthy, confident and secure way.

“We are pleased to welcome EvolutionIQ as CALI’s inaugural Life Partner. The CALI Partner Program plays an important role in connecting our members to the latest innovators, like EvolutionIQ, that can move their businesses forward,” said CALI CEO Christine Cupitt.

“We want to work closely with each of our partners to strengthen and support the life insurance industry to deliver better customer experiences for millions of Australians on their best and worst days.”

Headquartered in New York, EvolutionIQ has expanded significantly since 2019. Its clients include major insurance carriers such as Sun Life, Reliance Matrix and Principal Financial. Their AI-powered software makes insurance claims processes more personalised, fair and cost-effective so that more people can recover faster and return to work.

“We are committed to supporting the Australian life insurance ecosystem and being a CALI Life Partner enables us to specialise our products to meet the dynamic needs of the Australian markets,” said EvolutionIQ’s Co-CEO, Mike Saltzman.

“Our partnership with CALI means we can contribute to and shape customer experiences in Australia, and ultimately help more people return to health and a livelihood sooner.”

About EvolutionIQ
EvolutionIQ pioneered Claims Guidance in 2019. Its explainable AI guides insurance claims professionals to their highest potential impact claims, improving the claimant experience and delivering better claim outcomes to claimants, carriers and their customers. EvolutionIQ serves the group disability, individual disability and workers’ compensation markets worldwide. EvolutionIQ’s AI native products have been adopted by 70% of the top 15 U.S. disability carriers and a growing list of workers’ compensation carriers. The New York-based company employs 185 staff across the United States, Europe and Australia. For more information, visit evolutioniq.com and follow the company on LinkedIn.

About CALI
We support Australians to make informed choices about their future and help them live in a healthy, confident and secure way over their lifetime.

Our members’ products and services give people peace of mind when making important decisions and provide a financial safety net during life’s biggest challenges.

We advocate for national policy settings that expand Australians’ access to the life insurance protection that suits them when they need it most.

CALI represents all life insurers and reinsurers in Australia. The Australian life insurance industry is today a $26.4billion industry, employing thousands of Australians and paying billions of dollars of benefits each year.

To view CALI’s corporate partners visit www.cali.org.au/about-us/#our-partners

For more information, visit www.cali.org.au

Media Contact
Jason Kapler
Vice President of Marketing
EvolutionIQ
(917) 740-5608
Press@evolutioniq.com

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View original content:https://www.prnewswire.com/apac/news-releases/global-claims-guidance-leader-evolutioniq-joins-as-calis-inaugural-life-partner-302253427.html

SOURCE EvolutionIQ

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