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Digital Video Content Market to grow by USD 691.3 billion (2024-2028), rising partnerships and acquisitions in VOD to drive revenue, with AI shaping market trends – Technavio

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NEW YORK, Sept. 18, 2024 /PRNewswire/ — Report on how AI is redefining market landscape- The global digital video content market  size is estimated to grow by USD 691.3 billion from 2024-2028, according to Technavio. The market is estimated to grow at a CAGR of  18.08%  during the forecast period.  Growing number of partnerships and acquisitions in vod market is driving market growth, with a trend towards growing number of cross-platform partnerships. However, availability of pirated video content on online platforms  poses a challenge. Key market players include Alphabet Inc., Amazon.com Inc., Apple Inc., AT and T, Chicken Soup for the Soul LLC, Comcast Corp., Lions Gate Entertainment Corp., Meta Platforms Inc., Netflix Inc., One Day Video Ltd., Roku Inc., Snap Inc., Sony Group Corp., Stir Fry Content Kitchen, The Walt Disney Co., Twitter Inc., Verizon, Viacom18 Media Pvt. Ltd., Walmart Inc., and Youku Tudou Inc..

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Forecast period

2024-2028

Base Year

2023

Historic Data

2018 – 2022

Segment Covered

Deployment (Pay TV and OTT), Application (Smart phones, Desktop and laptop, Smart TV, and Others), and Geography (North America, Europe, APAC, South America, and Middle East and Africa)

Region Covered

North America, Europe, APAC, South America, and Middle East and Africa

Key companies profiled

Alphabet Inc., Amazon.com Inc., Apple Inc., AT and T, Chicken Soup for the Soul LLC, Comcast Corp., Lions Gate Entertainment Corp., Meta Platforms Inc., Netflix Inc., One Day Video Ltd., Roku Inc., Snap Inc., Sony Group Corp., Stir Fry Content Kitchen, The Walt Disney Co., Twitter Inc., Verizon, Viacom18 Media Pvt. Ltd., Walmart Inc., and Youku Tudou Inc.

Key Market Trends Fueling Growth

The digital video content market is experiencing notable expansion, primarily fueled by Over-The-Top (OTT) service providers. To stay competitive, Pay-TV services are forming collaborations, providing Subscription Video on Demand (SVOD) and Ad-Supported Video on Demand (AVOD) services like Netflix and Amazon Prime Video. These alliances benefit both parties, enabling Pay-TV providers to expand their offerings and retain customers. An example of such a partnership was announced by Verizon in April 2019, allowing their Fios TV clients to subscribe to YouTube TV as part of their IPTV service. 

In today’s digital world, the consumption of video content is on the rise. TV shows, movies, music videos, advertisements, and more are increasingly being accessed on digital platforms through tablets, laptops, and smart TVs. The younger population prefers digital media for entertainment purposes, with the expansion of 4G making live streaming videos a reality. Digital video services like Netflix, Amazon Prime, and Hulu are leading the charge, offering personalized content based on user preferences. Social media platforms are also jumping on the bandwagon, with live streaming and promotional videos becoming popular. Businesses use digital video content for B2B communication, e-newsletters, blog posts, and advertising. AI, IT, and cloud computing are essential tools for creating, storing, and distributing text, audio, video, graphics, and photographs. The hotel industry, healthcare and pharmaceutical, media and entertainment, pay TV, and OTT are some industries leveraging digital video content for various purposes. Online traffic is driving the growth of digital video content, with educational content, music, and internet proliferation fueling the demand. Mobile devices and personal computers are the primary devices for accessing digital video content. Voice search is the new trend, making content more accessible than ever before. On-premise and cloud-based solutions cater to different business needs. 

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Market Challenges

The digital video content market faces a significant challenge due to the increasing prevalence of video piracy, particularly through torrenting. Torrents, which are digital files containing metadata, enable users to download unauthorized copyrighted content using software like BitTorrent. This practice is illegal, and the availability of free TV shows, movies, documentaries, and videos through torrents eliminates the need for subscriptions to streaming services. Moreover, the content shared via torrents is typically ad-free, providing an advantage over ad-supported video on demand (AVOD) services. The affordability and convenience of torrenting hinder the growth of the global digital video content market.In today’s digital world, creating engaging content is essential for businesses looking to connect with their audience. One popular format is digital video content, which includes live streaming videos for promotional purposes. However, creating high-quality video content involves various challenges. IT infrastructure like AI, cloud computing, and graphics are required for production. Text, audio, photographs, and graphics must be integrated to create an engaging video. For B2B communication, personalization marketing, and industries like hotel, healthcare, and media, video content is crucial. Platforms like Pay TV, OTT, and Advertising offer subscription-based services for businesses. Personal computers and mobiles are the primary devices for accessing this content. However, challenges persist, including internet proliferation, piracy of content, and the need for e-newsletters, blog posts, and voice search optimization. On-premise and cloud solutions are available to address these challenges, making digital video content a vital tool for businesses in various sectors.

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Segment Overview

This digital video content market report extensively covers market segmentation by

Deployment 1.1 Pay TV1.2 OTTApplication 2.1 Smart phones2.2 Desktop and laptop2.3 Smart TV2.4 OthersGeography 3.1 North America3.2 Europe3.3 APAC3.4 South America3.5 Middle East and Africa

1.1 Pay TV-  The Pay-TV market encompasses digital video content delivery methods, primarily divided into subscription-based and on-demand models. The market’s expansion is fueled by the rising popularity of IPTV, an Internet Protocol (IP)-based content delivery system. IPTV offers several advantages, such as easy integration with IP-based services, compatibility with various display devices, and interactive features like electronic program guides (EPGs) and personal video recorders (PVRs). These advantages have led to its increasing adoption, particularly in emerging markets where satellite TV is replacing traditional cable connections. The shift is due to reduced network infrastructure costs and government regulations promoting satellite TV. IPTV’s growth is also driven by the expanding Internet penetration and digital literacy, making it an attractive alternative to cable TV. Overall, these factors contribute to the significant growth of the Pay-TV market, with IPTV subscriptions on the rise.

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Research Analysis

The Digital Video Content Market is a dynamic and ever-evolving industry that encompasses various forms of multimedia content, including TV shows, movies, music videos, advertisements, and more. This market thrives on digital platforms, making it accessible to consumers on tablets, laptops, smart TVs, and personal computers. The younger population is a significant demographic, with a strong preference for on-demand and personalized content. Content creation involves the use of Text, Audio, Video, Graphics, Photographs, and even AI, IT, and Cloud computing. Digital content includes TV shows and movies available on Pay TV and Over-The-Top (OTT) platforms, educational content, music, and various forms of advertising. The market is vast and diverse, catering to various industries and niches, from entertainment to education and business. The Digital Video Content Market is a growing industry, with new technologies and trends emerging regularly. Subscription-based models, mobile devices, and the integration of AI and machine learning algorithms are some of the latest developments shaping the market. The future of digital video content is exciting, with endless possibilities for creativity, innovation, and engagement.

Market Research Overview

Digital video content market is experiencing exponential growth, fueled by the increasing popularity of TV shows, movies, music videos, advertisements, and digital platforms. Younger populations are leading the charge, consuming content on tablets, laptops, and smart TVs. The expansion of 4G and the rise of cable TV alternatives like digital video services have disrupted traditional entertainment industries. Social media platforms and live streaming videos have become essential tools for promotional purposes. Text, audio, video, graphics, photographs, AI, IT, and cloud computing are key components of digital video content creation. The healthcare and pharmaceutical, media and entertainment, pay TV, Over-The-Top (OTT), advertising, subscription, and educational content industries are major consumers. Personalization marketing, voice search, and B2B communication are emerging trends. Online traffic from personal computers and mobiles is driving demand for high-quality content. However, the challenge of internet proliferation and piracy of content remains a significant concern.

Table of Contents:

1 Executive Summary
2 Market Landscape
3 Market Sizing
4 Historic Market Size
5 Five Forces Analysis
6 Market Segmentation

DeploymentPay TVOTTApplicationSmart PhonesDesktop And LaptopSmart TVOthersGeographyNorth AmericaEuropeAPACSouth AmericaMiddle East And Africa

7 Customer Landscape
8 Geographic Landscape
9 Drivers, Challenges, and Trends
10 Company Landscape
11 Company Analysis
12 Appendix

About Technavio

Technavio is a leading global technology research and advisory company. Their research and analysis focuses on emerging market trends and provides actionable insights to help businesses identify market opportunities and develop effective strategies to optimize their market positions.

With over 500 specialized analysts, Technavio’s report library consists of more than 17,000 reports and counting, covering 800 technologies, spanning across 50 countries. Their client base consists of enterprises of all sizes, including more than 100 Fortune 500 companies. This growing client base relies on Technavio’s comprehensive coverage, extensive research, and actionable market insights to identify opportunities in existing and potential markets and assess their competitive positions within changing market scenarios.

Contacts

Technavio Research
Jesse Maida
Media & Marketing Executive
US: +1 844 364 1100
UK: +44 203 893 3200
Email: media@technavio.com
Website: www.technavio.com/

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SOURCE Technavio

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Lexmark Showcases New Printers and Technology Solutions for Retailers at NRF 2025

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NEW YORK, Jan. 12, 2025 /PRNewswire/ — Lexmark, a global imaging and IoT solutions leader, will showcase its cutting-edge, retail-ready printers and solutions at NRF 2025, Retail’s Big Show and Expo, Jan. 12 to 14, at the Jacob K. Javits Center in New York. The Lexmark showcase will be in booth #6321.

“Lexmark kicks off the year with a bang by showcasing our latest 9-Series family of A3 printers and MFPs at NRF for the first time,” said Tim Speller, Lexmark’s head of retail and manufacturing. “These sophisticated devices will usher in a new era of opportunity for retailers to maximize operational efficiency while increasing sales.”

Here’s what will be on display in Lexmark booth #6321:

New Lexmark 9-Series printers and MFPs are designed for challenging retail environments

Built by evolving Lexmark’s renowned A4 technology, the 9-Series delivers versatility, simplicity and sustainability. These solutions are easy to use and manage – perfect for any retail salesfloor or back office.

Key highlights of 9-Series:

Versatile and easy to use. The 9-Series offers a broad range of media size support (A6 to SRA3), high-volume duty cycles, a common set of modular paper-handling options, finishing capabilities and professional color features including PANTONE® calibration.Simple and easy to manage. The 9-Series’ intuitive interface streamlines workflows by providing simple instructions and prompts. For routine maintenance, toner cartridges can be replaced with one hand, easily understood visual cues are displayed, and serviceable areas are easy to access and identify.Sustainable and easy to feel good about. The 9-Series’ total post-consumer recycled (PCR) content is 56% by weight for all base-model MFPs and 73% by weight for the line’s base-model printer, based on IEEE calculation procedures. *Built to last. The 9-Series is designed and built to last seven years or more. Having few components helps reduce the likelihood of technical failure while also minimizing the service time required for repairs and maintenance. Experienced technicians can perform most common service actions, even highly complex tasks, in less than 15 minutes, according to Lexmark testing.

Lexmark Engagement Automation Platform (LEAP) helps retailers drive sales and foot traffic with hyper-local social media ads

LEAP automates one-to-one promotions that drive footfall to local stores. Store leaders can trigger hyper-personalized sale posts and boost ads based on individual store inventory conditions through loyalty program apps and social media platforms like Facebook and Instagram. With advanced analytics and reporting capabilities, LEAP provides the insights needed to measure success and make data-driven decisions.

Key highlights of LEAP:

Engagement: To engage shoppers, center promotions around customer buying patterns with an engagement automation platform that posts localized content – such as store-specific offers, events and locally grown produce initiatives.

Automation: Schedule and manage automatic localization and delivery of corporate promotional messaging with an engagement automation platform to reach consumers through social media with hyper-local content around each store or audience region.

Loyalty: Attract local customers with an engagement automation platform that sends store- and corporate-initiated offers to geo-fenced social media apps like Facebook and Instagram and loyalty program applications.

Supporting resources

Learn more about Lexmark’s booth at NRF 2025.

Read Lexmark’s NRF blog.

Schedule a booth meeting with our retail experts during NRF 2025.

Get more details about the Lexmark 9-Series.

Get more details about the Lexmark Engagement Automation Platform (LEAP).

Watch a video about LEAP.

Get the details on NRF 2025.

Follow us on LinkedIn for live NRF updates.

About Lexmark

Lexmark creates cloud-enabled imaging and IoT technologies that help customers worldwide quickly realize business outcomes. Through a powerful combination of proven technologies and deep industry expertise, Lexmark accelerates business transformation, turning information into insights, data into decisions, and analytics into action.

Lexmark and the Lexmark logo are trademarks of Lexmark International, Inc., registered in the United States and/or other countries. All other trademarks are property of their respective owners.

* PCR content measured in accordance with IEEE Std 1680.2a™ – 2017 Standard for Environmental Assessment of Imaging Equipment – Amendment 1 — which is the standard used by EPEAT.

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SOURCE Lexmark

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Pricer and Focal Systems Announce Strategic Collaboration to Drive the Next Step in Physical Store Digitalization

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Pricer, a global leader in digital shelf-edge solutions, and Focal Systems, a leader in shelf-edge AI, today announced a strategic collaboration to accelerate the digitization and optimization of the physical store for retailers worldwide.

STOCKHOLM, Jan. 12, 2025 /PRNewswire/ — This collaboration brings together Pricer’s innovations in dynamic pricing and shelf-edge communication with Focal Systems’ advanced computer vision and product availability solutions to maximize shopper satisfaction while optimizing retail operations.

As a pioneer in enabling dynamic pricing and digitizing shelf-edge shopper communication, Pricer has led the first step of the retail digitalization journey. Focal Systems has pioneered the application of computer vision to digitizing what products are available on-shelf or not in near real-time. Together, Pricer and Focal Systems will empower retailers to improve labor efficiency, reduce out-of-stocks, increase sales, and enhance shopper satisfaction like never before.

Enhancing the Shelf Edge Through Collaboration

By integrating Focal Systems’ AI-powered shelf vision cameras with Pricer’s leading electronic shelf label (ESL) platform, retailers will benefit from:

Real-Time Shelf Insights: Automated detection and alerting of out-of-stock or low items powering rapid replenishment and increased shopper satisfactionDynamic Task Automation: Streamlined workflows and prioritized tasks to improve operational efficiency for store staff.Patented Innovation: Camera-based out of stock detection and communication, flashing ESLs, alternate location communication.Seamless Integration: Standardized API connections that deliver out-of-the-box value, offering synchronized ESL flashes, messaging updates, and shelf-edge intelligence.

Together, Pricer and Focal Systems demonstrate that the combined offerings deliver measurable value for the retailers by enabling a fully digitalized shelf-edge ecosystem.

Strategic Collaboration for the Future of Retail

“We are proud to combine our leadership in ESL technology with Focal Systems’ AI-powered shelf vision,” said Chris Chalkitis, CDO at Pricer. “Both companies share a belief in the digitalization of the physical store. Pricer has been a pioneer in dynamic pricing and shelf-edge communication. With Focal Systems, we take the next step, digitizing what’s on the shelf – and what’s not – to drive greater efficiency and performance for retailers.”

Focal Systems’ AI technology transforms retail operations through real-time shelf monitoring and replenishment task optimization.

“Partnering with Pricer, a global leader with groundbreaking ESL technology and innovation, creates tremendous value for retailers,” said Kevin H. Johnson, CEO at Focal Systems. “Together, we deliver an integrated, data-driven solution that reduces operational complexity, automates workflows, and enhances the in-store experience. We look forward to demonstrating this powerful collaboration to retailers and their customers.”

Showcasing the Future at NRF 2025

The collaboration will officially debut at the National Retail Federation (NRF) Big Show in January 2025, where Pricer and Focal Systems will showcase the integrated solution at Pricer’s booth. This marks the beginning of an exciting journey to redefine the shelf edge and set new standards for retail innovation.

For further information, please contact:
Chris Chalkitis, Chief Digital Officer, +46 70 4849812
Finn Wikander, Chief Product Officer, +46 705 233077
info@pricer.com

About Pricer

Pricer is a leading global provider of digital shelf-edge solutions, helping retailers optimize pricing, improve operational efficiency, and enhance the customer experience. With patented innovations like camera-based product identification by ESL, Pricer continues to set the standard for dynamic, intelligent shelf-edge solutions. For more information, visit www.pricer.com.

About Focal Systems

Focal Systems is a leading provider of AI-powered computer vision solutions, helping retailers automate operations and optimize product availability through real-time shelf monitoring. Its advanced technology delivers actionable insights that drive efficiency and profitability. For more information, visit www.focal.systems.

This information was brought to you by Cision http://news.cision.com

https://news.cision.com/pricer/r/pricer-and-focal-systems-announce-strategic-collaboration-to-drive-the-next-step-in-physical-store-d,c4090287

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Blue Owl Capital Expands Tennis Player Sponsorship to All Grand Slam Tournaments in 2025

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Blue Owl to place logo patches on dozens of athletes competing across the Australian Open,
French Open, Wimbledon, and US Open

Jordan Thompson named as Blue Owl’s dedicated athlete ambassador for the Australian Open

NEW YORK, Jan. 12, 2025 /PRNewswire/ — Blue Owl Capital Inc. (“Blue Owl”) (NYSE: OWL), a leading alternative asset manager, announced today a marquee sponsorship agreement to expand their presence at all Grand Slam tournaments in 2025 and become the exclusive financial services partner for professional tennis’ Player Patch Program.

Blue Owl’s logo will be featured on the shirt of select players competing across men’s singles, women’s singles, mixed doubles, men’s doubles and women’s doubles competitions at this year’s Australian Open, French Open, Wimbledon, and US Open tournaments. In addition to Blue Owl’s presence on the courts, the firm will be featured in iconic Melbourne transit hubs, social media and digital media during the Australian Open in an effort to raise brand awareness within the country and the broader APAC market.

Blue Owl Chief Marketing Officer Suzanne Escousse said, “Just as Blue Owl is redefining alternative investing, we are supporting established and emerging professional players who are redefining the game of tennis. Tennis is a truly worldwide sport requiring peak performance in critical, high-pressure moments. This is the same ethos that underpins Blue Owl and allows us to focus on delivering results for our international client base. Following the success of our involvement with the Patch Program at the 2024 US Open, and given Blue Owl’s established presence within the country, Australia is the perfect place to kick off our presence across Grand Slam tournaments.”

Blue Owl has also partnered with Australian tennis professional Jordan Thompson, who will serve as the firm’s Athlete Ambassador at the 2025 Australian Open – January 12-26 in Melbourne. Most recently, Thompson won the men’s doubles at the 2024 US Open, where he was wearing a Blue Owl patch, and was a men’s doubles finalist at Wimbledon in 2024. He has also registered victories over several top-10-ranked opponents in singles competitions and previously represented Australia at the Olympics and the Davis Cup. Thompson will be one of several competitors wearing Blue Owl’s logo throughout the tournament.

Jordan Thompson said: “Blue Owl is focused on delivering excellence for its clients, which makes it a great fit for a partnership with professional tennis players. Support from firms like Blue Owl is tremendously beneficial for players who are preparing for career-defining events, especially the four Grand Slams. Our shared core values, including striving for success in every step of our journeys, whether that be in the financial services industry or competing as a professional athlete, is a perfect match. Alongside my coaches, my doubles teammate(s) and tennis fans, Blue Owl will play a key role for me here in Melbourne at the 2025 Australian Open.”

About Blue Owl

Blue Owl (NYSE: OWL) is a leading asset manager that is redefining alternatives.

With $235 billion in assets under management as of September 30, 2024, we invest across three multi-strategy platforms: Credit, GP Strategic Capital, and Real Estate. Anchored by a strong permanent capital base, we provide businesses with private capital solutions to drive long-term growth and offer institutional investors, individual investors, and insurance companies differentiated alternative investment opportunities that aim to deliver strong performance, risk-adjusted returns, and capital preservation.

Together with over 1,050 experienced professionals, Blue Owl brings the vision and discipline to create the exceptional. To learn more, visit www.blueowl.com.

Media Contact

Nick Theccanat
Principal, Corporate Communications & Government Affairs
Nick.Theccanat@blueowl.com

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SOURCE Blue Owl Capital

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