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Push-to-Talk (PTT) Market to grow by USD 15.86 billion from 2024-2028, driven by rising PTT product launches and AI powered market evolution – Technavio

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NEW YORK, Sept. 17, 2024 /PRNewswire/ — Report on how AI is driving market transformation- The global push to talk (PTT) market size is estimated to grow by USD 15863.4 mn from 2024-2028, according to Technavio. The market is estimated to grow at a CAGR of over 7.81%  during the forecast period. Rising number of ptt product launches is driving market growth, with a trend towards increased m and a. However, interoperability and security concerns in ptt applications  poses a challenge. Key market players include AINA Wireless Finland Oy, AT and T Inc., GroupTalk Sweden AB, Hytera Communications Corp. Ltd., international Push to Talk Ltd., Iridium Communications Inc., Motorola Solutions Inc., Orion Labs Inc., PeakPTT, Qualcomm Inc., SLA Corp., T Mobile US Inc., Tait Communications, Telefonaktiebolaget LM Ericsson, Telstra Corp. Ltd., Verizon Communications Inc., Voxer Inc., Yiip Inc., Zebra Technologies Corp., and Zello Inc..

Key insights into market evolution with AI-powered analysis. Explore trends, segmentation, and growth drivers- View the snapshot of this report

Push To Talk (Ptt) Market Scope

Report Coverage

Details

Base year

2023

Historic period

2018 – 2022

Forecast period

2024-2028

Growth momentum & CAGR

Accelerate at a CAGR of 7.81%

Market growth 2024-2028

USD 15863.4 million

Market structure

Fragmented

YoY growth 2022-2023 (%)

7.25

Regional analysis

North America, Europe, APAC, South America, and Middle East and Africa

Performing market contribution

North America at 42%

Key countries

US, China, Germany, France, and UK

Key companies profiled

AINA Wireless Finland Oy, AT and T Inc., GroupTalk Sweden AB, Hytera Communications Corp. Ltd., international Push to Talk Ltd., Iridium Communications Inc., Motorola Solutions Inc., Orion Labs Inc., PeakPTT, Qualcomm Inc., SLA Corp., T Mobile US Inc., Tait Communications, Telefonaktiebolaget LM Ericsson, Telstra Corp. Ltd., Verizon Communications Inc., Voxer Inc., Yiip Inc., Zebra Technologies Corp., and Zello Inc.

Market Driver

Vendors in the Push To Talk (PTT) market are implementing strategic business moves to expand their offerings and solidify their positions. In March 2020, Ericsson acquired Genaker, a MC-PTT solutions provider, enhancing Ericsson’s MC-PTT capabilities to cater to the evolving mission-critical communications and private network market. SLA Corp. (ESChat) also partnered with EGC International Inc. In October 2020, launching TalkPlus, a PTT service in Colombia. TalkPlus, powered by ESChat, offers encrypted PTT voice, multimedia group messaging, and live location tracking. Both companies have finalized a commercial agreement and are preparing for the service launch. Innovative business collaborations and marketing strategies can unlock new opportunities and fortify market presence in the global PTT market, projected to expand during the forecast period. 

The Push To Talk (PTT) market is experiencing significant growth, particularly in the rugged and ultra-rugged smartphone segment. This trend is driven by the increasing demand for reliable communication solutions in industries like transportation and logistics, public safety, and defense sectors. PTT functionality is being integrated into mobile devices, including smartphones and tablets, providing an alternative to traditional two-way radios. Network connection plays a crucial role in PTT, with infrastructure platforms like IP networks and LTE networks becoming increasingly popular. Cellular PTT solutions, such as PoC (Push-to-Connect), are gaining traction due to their ability to leverage 5G infrastructure and the Internet of Things. Hardware and solution segments are key areas of investment, with LTE networks and hybrid communication solutions, like walkie talkie apps, leading the way. Intellectual property protection is also a major concern, with assurance of wireless communication becoming a priority for large enterprises. PTT applications are expanding beyond traditional sectors like public safety and law enforcement to include construction, transportation, and land mobile radio. The future of PTT lies in the integration of AI and 5G technology, enabling more efficient and effective communication. 

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Market Challenges

The PTT market faces challenges in terms of interoperability and cybersecurity. Interoperability issues prevent unified communications among different agencies using various PTT devices and applications. The lack of compatibility between PTT devices and LMR equipment requires additional interoperability equipment, adding expense and complexity. For instance, AT and T’s PTT/MCPTT voice offering only works on their network and devices, limiting cross-carrier interoperability. In jurisdictions without FirstNet/AT and T subscriptions, third-party OTT applications are the only solution, but they do not fully address interoperability concerns. Cybersecurity is another challenge, as data breaches in PTT app services can hinder adoption. For example, the Zello data breach in 2020 exposed email addresses and hashed passwords, potentially compromising user accounts. Such incidents can deter potential users from adopting PTT apps, negatively impacting market growth during the forecast period.The Push To Talk (PTT) market is experiencing significant growth in various industries, including transportation and logistics, public safety, construction, and defense sectors. However, challenges persist in implementing PTT functionality on rugged and ultra-rugged smartphones and mobile devices due to their specific requirements. Network connection reliability is crucial, whether through two-way radios, infrastructure platforms, IP networks, LTE networks, or 5G technology. Intellectual property rights and spectrum capacity are also important considerations. PTT solutions can include hardware and software segments, such as land mobile radio, LTE network-based, or cellular or PoC systems. The transportation and logistics, public safety, and defense industries heavily rely on PTT applications for assured wireless communication. Hybrid communication, combining PTT with broadband, is a promising trend. Large enterprises also benefit from PTT solutions for efficient communication and collaboration.

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Segment Overview 

This push to talk (ptt) market report extensively covers market segmentation by  

Type 1.1 LMR1.2 CellularBusiness Segment2.1 Large enterprise2.2 SMEsGeography 3.1 North America3.2 Europe3.3 APAC3.4 South America3.5 Middle East and Africa

1.1 LMR-  LMR, or Land Mobile Radio, is a wireless communication network primarily used by public safety departments and industries for critical, location-specific voice communications. Technological advancements in LMR technology, from conventional to trunked and analog to digital (such as P25 and TETRA), have fueled the expansion of the LMR segment in the global Push to Talk (PTT) market. LMR systems offer advantages like high reliability, durability, ease of use, and direct mode capability, making them indispensable for mission-critical voice communications in public safety. However, LMR’s limitations, including low bandwidth and interoperability issues between different LMR technologies, may hinder its growth. Additionally, the increasing popularity and adoption of PTT over Cellular (PoC) technology could slow down the LMR segment’s growth in the global PTT market. Despite these challenges, the rising number of natural disasters, necessitating reliable and effective communication solutions, is expected to boost the demand for LMR-based PTT technology. For instance, the increasing instances of forest fires, especially in Europe and South America, highlight the importance of LMR systems in managing such emergencies.

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Research Analysis

Push To Talk (PTT) technology is revolutionizing communication in various industries, including public safety, construction, transportation, and large enterprises. This innovative solution enables real-time, one-to-many communication through a simple push of a button on mobile devices such as smartphones, tablets, rugged smartphones, and ultra-rugged smartphones. PTT bridges the gap between traditional Land Mobile Radio (LMR) systems and cellular or PoC networks, offering hybrid communication capabilities. Public safety agencies, law enforcement, and first responders rely on PTT for efficient and effective emergency response. The defense sectors also leverage PTT for secure, mission-critical communication. Telecommunications infrastructure plays a crucial role in ensuring network connection and spectrum capacity for seamless PTT functionality. PTT applications are expanding beyond traditional walkie talkie use, offering advanced features and integrations. Broadband PTT is the future, enabling high-definition voice, video, and data transmission. The PTT market is experiencing significant growth, with increasing adoption across various sectors and industries.

Market Research Overview

Push To Talk (PTT) is a communication technology that enables users to transmit voice messages instantly over a network. It is widely used in various sectors including public safety, construction, and transportation. PTT can be accessed through smartphones, mobile devices, land mobile radios, and two-way radios. It offers hybrid communication capabilities, combining the benefits of Land Mobile Radio (LMR) and cellular or PoC networks. PTT is essential for law enforcement, first responders, and other emergency services, ensuring real-time communication during critical situations. Large enterprises in transportation and logistics also leverage PTT applications for efficient operations. PTT solutions include hardware and software segments. Hardware includes rugged smartphones, ultra-rugged smartphones, and tablets, while software offers PTT functionality, network connection, and infrastructure platforms. PTT is evolving with the advent of 5G infrastructure, broadband, and spectrum capacity. It integrates with the Internet of Things, Artificial Intelligence, and LTE networks, offering Intellectual Property protection and advanced features. The PTT market is growing rapidly, with transportation and logistics, defense sectors, and telecommunications infrastructure being major contributors. Companies are investing in LTE network-based PTT, 5G technology, and infrastructure development. PTT is transforming from traditional walkie talkies to advanced, intelligent communication solutions.

Table of Contents:

1 Executive Summary
2 Market Landscape
3 Market Sizing
4 Historic Market Size
5 Five Forces Analysis
6 Market Segmentation

TypeLMRCellularBusiness SegmentLarge EnterpriseSMEsGeographyNorth AmericaEuropeAPACSouth AmericaMiddle East And Africa

7 Customer Landscape
8 Geographic Landscape
9 Drivers, Challenges, and Trends
10 Company Landscape
11 Company Analysis
12 Appendix

About Technavio

Technavio is a leading global technology research and advisory company. Their research and analysis focuses on emerging market trends and provides actionable insights to help businesses identify market opportunities and develop effective strategies to optimize their market positions.

With over 500 specialized analysts, Technavio’s report library consists of more than 17,000 reports and counting, covering 800 technologies, spanning across 50 countries. Their client base consists of enterprises of all sizes, including more than 100 Fortune 500 companies. This growing client base relies on Technavio’s comprehensive coverage, extensive research, and actionable market insights to identify opportunities in existing and potential markets and assess their competitive positions within changing market scenarios.

Contacts

Technavio Research
Jesse Maida
Media & Marketing Executive
US: +1 844 364 1100
UK: +44 203 893 3200
Email: media@technavio.com
Website: www.technavio.com/

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Trainocate Wins Cisco Learning Partner of the Year – APJC for Second Consecutive Year

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BANGALORE, India, Nov. 15, 2024 /PRNewswire/ — Trainocate Holdings, a leading global provider of technology and business training solutions, today announced that it has been awarded the Cisco Learning Partner of the Year 2024 for Asia Pacific, Japan, and China (APJC) for the second year in a row.

This prestigious award recognizes Trainocate’s outstanding performance, commitment to customer success, and dedication to delivering high-quality Cisco training programs across the region.

“To be recognized once was an honour beyond words, but to be bestowed this distinction again is truly humbling and a testament to the unwavering support and encouragement of those who have walked this journey with us,” said Takashi Ozawa, President & CEO of Trainocate Holdings. “We are deeply grateful for everyone who has been a part of our success. This award reflects our core values of collaboration, excellence, and customer centricity, and it inspires us to continue upholding them in everything we do.”

“Receiving the Cisco Learning Partner of the Year award for a second consecutive year is a true reflection of our team’s dedication and our unwavering pursuit of excellence,” said Khor Hee Soo, CTO of Trainocate Holdings, Managing Director for India, and Chairman for Sri Lanka and UAE. “This recognition not only celebrates the hard work of everyone at Trainocate but also reinforces our commitment to empowering individuals and organizations across the APJC region with transformative learning solutions. We are deeply grateful to Cisco for their partnership and look forward to continuing our journey of innovation and impact in the learning and development space.”

During the award ceremony held on 23 October 2024, Cisco highlighted Trainocate’s impressive achievements within the past year, including:

32% of Instructor-Led Training (ILT) seats sold in the APJC region.45% of Cisco U subscriptions sold in the APJC region.Exceptional learner satisfaction on score of 94%.

These accomplishments demonstrate Trainocate’s strong track record of delivering impactful and engaging learning experiences that help professionals achieve their career goals and organizations drive digital transformation.

As a Cisco Platinum Learning Partner, Trainocate offers a comprehensive portfolio of authorized Cisco training courses, certifications, and learning solutions. With over 29 years of experience, Trainocate is a trusted partner for organizations seeking to upskill their workforce and stay ahead of the curve in today’s rapidly evolving technology landscape.

About Trainocate Holdings

Trainocate Holdings is a leading provider of IT and professional training, offering a comprehensive range of courses and certifications across various domains.

Boasting a global presence in 22 countries (and counting!) and a commitment to excellence, Trainocate empowers individuals and organizations to achieve their full potential through continuous learning and development.

With 30+ authorized training partnerships and countless awards from leading technology vendors, you’re guaranteed learning from the industry’s elite when you #GetTrainocated.

For more information, visit Trainocate’s website www.trainocate.com.

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Can Independent Physicians Survive in 2025?

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Learn How at an Exclusive Webinar on Nov. 20th Hosted by Medical Economics and Specialdocs 

CHICAGO, Nov. 14, 2024 /PRNewswire/ — In healthcare change is inevitable, but for independent physicians already facing an uncertain economic forecast in 2025, the prospect of a new administration is sparking even more concern. To help decipher the implications of an ever-evolving regulatory and reimbursement landscape, Medical Economics has teamed up with Terry Bauer, CEO of concierge medicine pioneer Specialdocs Consultants, and Max Reiboldt, Chairman of leading healthcare advisory, Coker, to present an exclusive, informational webinar for physicians on November 20th. Bauer and Reiboldt bring insights gained collectively over more than a century advising physicians on career strategies, to address the headwinds that threaten to topple private medical practices, and explain why concierge medicine offers one of today’s most viable pathways to retaining independence. 

Prominent healthcare industry experts share how physicians can thrive in 2025: join our complimentary webinar on Nov. 20th.

CLICK HERE to register for “2025 Forecast for Physicians: Financial Headwinds, Continued Burnout, and How Concierge Medicine May Be the Cure for What Ails You” at 7 pm CST/8 pm EST on Wednesday, November 20th.

“Now representing just 22% of all practices,1 the independent physician is in danger of disappearing altogether amid unrelenting financial, professional and personal pressures,” says Bauer. “Among other challenges, rising costs to operate a traditional practice and continual cuts to Medicare reimbursements have contributed to an overall 29% downward slide in Medicare compensation over the last two decades.”2

He continues: “Yet we know that a change to our membership medicine model can prove lifesaving, restoring practice sustainability and ushering in a new era of unparalleled career satisfaction. We’ve long championed this solution for physicians in private practice, who have been consistently unappreciated for the very real value they bring to their patients and the health system.” 

Adds Reiboldt: “Physicians in private practice are still a cornerstone of our healthcare system yet are facing challenges that threaten their existence. More and more physicians are affiliating with capital and/or strategic partners, which is not a bad thing but still threatens their independence and private structure.”

A number of crucial issues will be examined during the webinar. “We will approach these with sensitivity as all providers (physicians, health systems, private and public investors, et al) share in both the credit and the blame for our current state of affairs,” says Reiboldt.

Topics will include:

The new administration’s approach to lowering costs, reducing regulatory barriers to consolidation and expanding price transparency mandates for healthcare services.Future use of AI and other technologies to drive greater efficiencies, quality of care.The outlook for primary care providers and programs such as Medicare Advantage, risk-based reimbursement, quality incentives.How upcoming changes in reimbursement and regulations impact the financial viability of traditional practices.Strategies for maintaining or regaining independence as a practitioner; concierge medicine as a model offering sustainable financial security and work-life balance.

About Our Speakers

Terry Bauer is CEO of Specialdocs Consultants. With more than three decades of healthcare leadership experience, Terry has a reputation for bringing about positive change as a strategist, builder, and driver of successful, high-performance companies. Terry’s mission at Specialdocs: to elevate the profile and escalate the growth of this firm that has pioneered the transition from traditional to independent concierge medicine practices, with a focus on expanding the reach and portfolio of high-quality services provided to the company’s growing national network of exceptional physicians. Terry’s career includes a long tenure as co-founder, president, CEO, and director of Orion HealthCorp, a national physician services and management organization. He has served on the board of directors of Specialdocs since Shore Capital Partners invested in the firm in 2015, and became CEO of the company in 2016.

Max Reiboldt, CPA, is Chairman of Coker. His 45 years of work in business and industry, primarily involving healthcare providers, has given him invaluable experience. He handles strategic, tactical, financial, and management issues that health systems, physicians, and other healthcare entities and/or investors face in today’s evolving marketplace. Max understands the nuances of the healthcare industry in a dynamic age, and how healthcare organizations need to maintain viability in a highly competitive market. Whether a transitional provider or a more trailblazing healthcare entity, Max works to provide sound solutions to everyday and long-range challenges with a hands-on approach much valued by his clients. Max oversees Coker’s services as part of the Executive Committee, and maintains his passion for working with clients and organizations of all sizes.

Physician’s Advocacy Institute reportAMA 2024 Medicare Updates

Media Contact:
Mindy Kolof
mkolof@specialdocs.com 
8479213271

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Rokid Glasses: Where AI Meets AR, Rivaling Meta’s Ray-Ban in an Exclusive Unveiling at Rokid Jungle 2024

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REDWOOD CITY, Calif., Nov. 14, 2024 /PRNewswire/ — Rokid is poised to unveil its groundbreaking next-generation smart glasses, the Rokid Glasses, at the highly anticipated Rokid Jungle 2024 event, set to take place on 18 November in Hangzhou, China. Seamlessly integrating cutting-edge artificial intelligence with augmented reality, Rokid Glasses represent the pinnacle of innovation. As the most eagerly awaited event in the augmented reality calendar, Rokid Jungle 2024 is destined to be the largest and most consequential gathering of its kind on the global stage. With an impressive turnout expected of over 1,000 distinguished attendees, the event will serve as a landmark occasion, bringing together partners, visionaries, and industry leaders. The launch of the Rokid Glasses promises to elevate the smart daily experience to unprecedented heights, setting new standards in the realm of wearable technology.

Rokid Glasses: Transforming AI and AR into an Essential Daily Gadget for All
Rokid Glasses combine style, comfort, and lightweight design with intuitive, AI-powered features. Integrated with Alibaba’s Tongyi Qianwen AI, Rokid Glasses offer a range of capabilities, including object recognition, text translation, and even solving complex math problems. It can calculate the calorie content of food or provide real-time language translation, making it an indispensable tool for travelers.

Empowered by Zhi Xiaobao, Alibaba’s AI assistant, Rokid Glasses allow users to take full control of their world with simple voice commands, whether booking a ride or ordering a coffee. The advanced voiceprint recognition technology also facilitates secure payments via Alipay, ensuring a seamless and trusted connection to the user’s phone. Alipay’s cutting-edge AI audio detection technology guarantees top-tier security and fraud prevention during transactions.

A standout feature of Rokid Glasses is the ability to view message notifications directly through the glasses, effectively replacing the need for a phone screen. This functionality hints at a future where Rokid Glasses may evolve into a central hub of daily life, potentially replacing smartphones altogether as an essential tech gadget. “We’ve crafted our new glasses to redefine the user experience, bringing the world’s first AI+AR glasses to daily life,” says Misa Zhu, Founder and CEO of Rokid. “Our mission is to make high-quality AI+AR glasses accessible to everyone, and this launch marks a bold step in that direction.” True to Rokid’s ethos of Leave Nobody Behind, the Rokid Glasses bridge gaps in accessibility, usability, and comfort, ensuring that everyone can experience the transformative power of innovation.

Rokid’s Role to Impact Global Tech Arena and Its Commitments for leading AR Industry
Rokid is making significant strides in transforming the museum experience using augmented reality (AR) technology to enhance visitor engagement. By providing immersive, interactive experiences, Rokid brings historical artifacts and exhibitions to life in exciting new ways. With over 2.5 million users benefiting from its AR glasses and more than 300,000 of these users have made actual purchases and are actively engaged with the devices. Even more striking is the fact that Rokid users spend an average of 2 hours and 45 minutes daily with Rokid glasses—this not only underscores the strong appeal of Rokid’s products but also reflects the growing consumer interest in and adoption of augmented reality technology.

Rokid’s ecosystem continues to flourish, with over 6,200 registered developers, highlighting the company’s significant progress in cultivating an open and thriving ecosystem. As the race in augmented reality heats up, major players are competing for dominance in this rapidly evolving space. With AR technology expanding its global footprint, the question remains: who will emerge as the true leader in the AR industry? While the collaboration between Ray-Ban and Meta has brought new energy to the smart glasses market, Meta continues to face challenges. Despite a decade of investment in XR, VR, and AR, Meta has made strides with VR hardware like the Meta Quest but still struggles with slow user adoption and limited AR functionality.

Rokid Jungle 2024: A Decade of Breaking Boundaries in Augmented Reality
Rokid Jungle 2024 commemorates a significant milestone: Rokid’s 10th anniversary and the beginning of the next decade of AR innovation. From its founding in 2014, Rokid has maintained a relentless focus on human-computer interaction, driving the evolution of AR technology through unwavering dedication to innovation. From setting industry standards with the original Rokid Glass to the highly regarded consumer product Rokid Air, and now with the trendsetting AR Studio and AR Lite, Rokid has played a key role in propelling the AR industry forward.

With the launch of the latest Rokid Glasses, the company reaffirms its leadership in the new wave of AR technological innovation. To mark this remarkable milestone, Rokid is delighted to offer a $20 benefit on all purchases made via the official website, using the code ROKID10 at checkout. Looking ahead, Rokid is thrilled to showcase its innovations at CES 2025, where will continue to lead the charge in AR technology. Rokid looks forward to seeing you there and sharing the next chapter of this exciting journey.

Email: pr@rokid.com
Rokid Official Website https://global.rokid.com/

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