Connect with us

Technology

The Consumer Insights Revolution Launches: A Comprehensive Guide to Embedding Consumer-Centricity into Every Business Decision

Published

on

The Virtual Launch Party for The Consumer Insights Revolution Will Take Place Today at 8 a.m. ET/1 p.m. BST

BOSTON and LONDON, Sept. 16, 2024 /PRNewswire-PRWeb/ — Zappi, the leading consumer insights platform, is excited to announce the launch of The Consumer Insights Revolution: Transforming Market Research for Competitive Advantage (Rethink Press), a pivotal new book designed to empower businesses to embed consumer-centricity into every level of decision-making.

“In today’s marketplace, building products, ads, and brands that resonate with consumers is more challenging than ever. In The Consumer Insights Revolution, we show how consumer insights can be the key to unlocking genuine consumer-centricity,” said Steve Phillips, Zappi’s co-founder and CEO.

Authored by industry leaders Steve Phillips, CEO and co-founder of Zappi, Ryan Barry, President of Zappi, Kate Schardt, PepsiCo Vice President, Global Insights Capabilities & Partnerships, and Stephan Gans, PepsiCo Chief Consumer Insights and Analytics Officer, this book chronicles PepsiCo and Zappi’s efforts to reimagine the consumer insights function. Driven by digital tools and agile, iterative research methodologies, the brands partnered to transform PepsiCo’s consumer insights function into a globally connected, consumer-centric powerhouse.

Join the Virtual Launch Event: Celebrate the launch of The Consumer Insights Revolution today at 8 a.m. ET / 1 p.m. BST. Engage directly with the authors and discover how to revolutionize your company’s approach to market research. Register here: https://bit.ly/4cip2m3.

About the Book:
In today’s fast-paced market, where consumer preferences shift faster than ever before, traditional market research is no longer sufficient to keep up with rapidly changing consumer behavior. The Consumer Insights Revolution challenges the status quo, offering a comprehensive guide for market research professionals and organizations seeking to modernize their insights capabilities and drive substantial impact. The book showcases the innovative transformation led by PepsiCo and Zappi, providing practical steps and real-life stories that demonstrate how to evolve from fragmented operations to a cohesive, globally connected insights function.

Key learnings from the book include:

Modernizing insights functions: Practical steps and success stories illustrating how to evolve your insights team into a dynamic, consumer-centric force.

The Consumer Insights Revolution is not just about improving market research—it’s about transforming how organizations connect with consumers. The book provides a clear roadmap for moving from siloed data and service-led processes to more integrated, digitalized operations which enable agile research practices. It’s an essential resource for marketers and market research professionals looking to enhance their consumer insights, align with consumer needs, and achieve a competitive edge.

“In today’s fast-paced and saturated marketplace, building products, ads, and brands that truly resonate with consumers is more challenging than ever. As consumer interests shift rapidly, staying relevant becomes a constant struggle for every brand,” said Steve Phillips, Zappi’s co-founder and CEO. “In The Consumer Insights Revolution, we show how to build an insights ecosystem that seamlessly integrates data with the decision-makers who need it most. Through PepsiCo’s transformative journey, readers will discover how consumer insights can be the key to unlocking genuine consumer-centricity, turning market research into a strategic driver of long-term success—particularly in this era of scalable AI.”

“Our collaboration with Zappi has been pivotal in revolutionizing our insights capabilities, enabling us to stay ahead of consumer trends and make more informed, impactful decisions,” said Stephan Gans, PepsiCo Chief Consumer Insights and Analytics Officer. “With Zappi’s support, we’ve boosted our creative effectiveness by 30%, which has been essential in maintaining our competitive edge. The Consumer Insights Revolution not only highlights the significance of a consumer-centric approach in driving business growth, but it also captures our journey, providing invaluable lessons for any organization aiming to elevate its consumer insights function.”

Endorsements for The Consumer Insights Revolution

“A powerful playbook on how to stay close to the changing consumer in our fast-paced world and turn the consumer insights function into a competitive advantage for your business. A great read for marketing and consumer insights leaders alike.” —Ravi Dhar, director, Yale Center for Customer Insights and Professor of Marketing and Psychology, Yale School of Management.

“Data really is the new oil; The Consumer Insights Revolution is the guidebook on how to build a modern refinery to deliver real, tangible impact from it. It’s indispensable and inspiring!” —Leonard F. Murphy, chief advisor for Insights and Development, Greenbook.

“People, processes, and technology are the foundation of modern business transformation. In The Consumer Insights Revolution, the authors reveal powerful lessons on leveraging technology partnerships to elevate a global brand’s consumer focus. Packed with actionable insights and forward-looking strategies, this book empowers marketing and insights professionals to drive impactful change and build greater influence within their organizations.” —George Kadifa, managing director of Sumeru Equity Partners.

“From agile methodologies to AI integration, The Consumer Insights Revolution offers a goldmine of nuggets for anyone navigating the future of Market Research. Written by four of the most innovative icons in the industry, this book is a must-read.”– Michelle Gansle, Chief Data & Analytics Officer, McDonald’s

“A thought-provoking and necessary read for the market research industry; this book encourages market researchers to push the boundaries to innovate and influence in their careers.” —Lauren Governale, senior director, Head of Customer Insights & UX research, Hims & Hers.

“Some great inspiration on how organizations can shift from knowledge management to decision management, ensuring that Insights teams step into the role of strategic partner vs just research generator. Love, love, love!” —Nic Umana, Global Agile Innovation Human Intelligence director, Mars.

For more information on The Consumer Insights Revolution, visit https://bit.ly/4d1BTJE.

Media Contact

Elizabeth Mars, Zappi, 3128184144, vincent.frazzetto@zappistore.com, https://www.zappi.io/web/ 

View original content:https://www.prweb.com/releases/the-consumer-insights-revolution-launches-a-comprehensive-guide-to-embedding-consumer-centricity-into-every-business-decision-302248680.html

SOURCE Zappi

Continue Reading
Click to comment

Leave a Reply

Your email address will not be published. Required fields are marked *

Technology

KNEX Technology CTO Gustavo Gonzalez Elected 2025 President-Elect of OATUG

Published

on

By

Gustavo Gonzalez, KNEX Technology’s CTO, has been elected 2025 President-Elect of OATUG, emphasizing his dedication to Oracle innovation, collaboration, and leadership, including Ascend 2025’s strategic initiatives.

IRVINE, Calif., Jan. 10, 2025 /PRNewswire-PRWeb/ — KNEX Technology, a leading Oracle Cloud solutions provider, is proud to announce that its Chief Technology Officer, Gustavo Gonzalez, has been elected as the 2025 President-Elect of the Oracle Applications & Technology Users Group (OATUG). This esteemed appointment highlights Gonzalez’s longstanding commitment to advancing innovation and collaboration within the Oracle community.

OATUG has played a pivotal role in my professional growth, and it is a privilege to contribute to this community which has enriched my career. As President-Elect, I look forward to collaborating with my peers to strengthen the Oracle user community and further its impact on businesses worldwide.

In his new role, Gonzalez will work closely with the OATUG leadership team throughout 2025, preparing to serve as OATUG President in 2026. He will focus on empowering Oracle professionals worldwide by fostering knowledge-sharing, community engagement, and professional development. OATUG, a globally recognized organization, supports its members in overcoming challenges, enhancing the value of Oracle solutions, and driving organizational success.

“OATUG has played a pivotal role in my professional growth, and it is a privilege to contribute to this community which has enriched my career,” said Gustavo Gonzalez. “As President-Elect, I look forward to collaborating with my peers to strengthen the Oracle user community and further its impact on businesses worldwide.”

Gonzalez’s election underscores his dedication to giving back to the Oracle ecosystem. A key focus of his role will include shaping OATUG’s strategic initiatives, such as the annual Ascend Conference, which unites Oracle users, thought leaders, and technology innovators for unparalleled learning and networking opportunities.

The upcoming Ascend 2025 Conference, scheduled for June 8–11 in Orlando, Florida, promises to build on the success of the 2024 event, which attracted more than 1,800 attendees. With early bird registration now open, Gonzalez aims to ensure the conference continues to deliver transformative insights and experiences for the Oracle community.

About OATUG

The Oracle Applications & Technology Users Group (OATUG) is the premier global organization for Oracle users, providing year-round education, networking, and advocacy. OATUG empowers its members to unlock the full potential of Oracle solutions, fostering innovation and collaboration across industries.

About KNEX Technology

KNEX Technology is a trusted leader in Oracle Cloud solutions, delivering cutting-edge products and services to help businesses achieve their objectives. Through its innovative approach and customer-focused strategies, KNEX enables organizations to navigate the complexities of today’s technology landscape. For more information, visit www.knextech.com.

Media Contact

Husna Gyasi, KNEX Technology, 1 (949) 232-0786, husna.ghayaisi@knextech.com, https://knextech.com/

Twitter, LinkedIn

View original content:https://www.prweb.com/releases/knex-technology-cto-gustavo-gonzalez-elected-2025-president-elect-of-oatug-302347693.html

SOURCE KNEX Technology

Continue Reading

Technology

Dr. Gerard van Belle Appointed Director of Science at Lowell Observatory, Charting a Bold Future for Research

Published

on

By

Dr. van Belle to guide scientific exploration and foster innovation in the next era of astronomical research

FLAGSTAFF, Ariz., Jan. 10, 2025 /PRNewswire/ — Lowell Observatory is pleased to announce the appointment of Dr. Gerard van Belle as the new Director of Science. Van Belle, who has been an astronomer at the observatory since 2011, has been serving as the interim Director of Science.

In his new role, van Belle will lead a diverse team of astronomers and planetary scientists. He will spearhead the observatory’s new Science Vision, which focuses on advancing research capabilities and implementing cutting-edge technological improvements supporting Lowell’s leadership in astronomical research.

Under his leadership, the science department will continue to advance Lowell Observatory’s mission to pursue the study of astronomy, including the study of our solar system and its evolution, and to conduct pure research in astrophysical phenomena.

Van Belle’s own research focuses on fundamental stellar parameters, including the sizes, shapes, masses, distances, and temperatures of various types of stars. He is also renowned for his expertise in optical and near-infrared astronomical interferometry.

He earned his bachelor’s degree in physics from Whitman College in 1990, followed by a master’s degree from The Johns Hopkins University in 1993, and a Ph.D. in physics from the University of Wyoming in 1996.

Throughout his career, van Belle has been instrumental in the development and commissioning of major optical interferometers worldwide, including the Palomar Testbed Interferometer, the Keck Interferometer, and the Very Large Telescope Interferometer. His pioneering work in stellar surface imaging earned him the inaugural Edward Stone Award for Outstanding Research Publication at NASA’s Jet Propulsion Laboratory in 2002.

In 2011, van Belle joined Lowell Observatory’s science staff, where he applied high-resolution astronomical techniques to detect nearby exoplanets and map stellar surfaces. He served as the Director of the Navy Precision Optical Interferometer (NPOI) in Flagstaff, Arizona, from 2017 to 2018, and subsequently as its Chief Scientist until 2022.

Notably, van Belle was among the astronomers who voted against the definition of ‘planet’ advanced during the 2006 International Astronomical Union (IAU) conference in Prague, which relegated Pluto to being a ‘dwarf planet’ (which according to the IAU resolution is not a planet).

His extensive experience and dedication to advancing astronomical research make him a valuable leader for Lowell Observatory’s scientific endeavors.

“I am honored to take on this role at such a pivotal time for Lowell Observatory,” said van Belle. “Our Science Vision will guide us in exploring new frontiers in astronomy while strengthening our commitment to public engagement and education.”

Executive Director Dr. Amanda Bosh expressed her confidence in van Belle’s leadership: “Gerard’s extensive experience and dedication to our mission make him the ideal person to lead our scientific endeavors. I look forward to working closely with him as we embark on this exciting new chapter for Lowell Observatory.”

For more information about Lowell Observatory’s research and public programs, visit lowell.edu.

About Lowell Observatory
Founded in 1894, Lowell Observatory in Flagstaff, Arizona, is a renowned nonprofit research institution. It is the site of historic and groundbreaking discoveries, including the first evidence of the expanding universe and the discovery of Pluto. Today, Lowell’s astronomers utilize global ground-based and space telescopes, along with NASA spacecraft, for diverse astronomical and planetary science research. The observatory hosts more than 100,000 visitors annually for educational tours, presentations, and telescope viewing through a suite of world-class public telescopes.

View original content to download multimedia:https://www.prnewswire.com/news-releases/dr-gerard-van-belle-appointed-director-of-science-at-lowell-observatory-charting-a-bold-future-for-research-302348440.html

SOURCE Lowell Observatory

Continue Reading

Technology

ALTICE USA IS ABANDONING LOCAL SPORTS FANS AND IS KEEPING MSG NETWORKS AND ITS KNICKS, RANGERS, ISLANDERS AND DEVILS COVERAGE OFF THE AIR

Published

on

By

NEW YORK, Jan. 10, 2025 /PRNewswire/ — MSG Networks released the following statement about their dispute with Altice USA:

“Altice USA has pulled their last proposal and walked away from negotiations to bring MSG Networks back to its Optimum subscribers. They also just dropped WPIX Channel 11 in New York and other local stations around the country. If you have been waiting, like we have, for them to do right by their customers – don’t wait any longer. Now is the time to switch to Verizon Fios who has a special offer for Optimum subscribers. Meanwhile, Optimum has been charging their over 1 million customers for local sports programming they have not been receiving and EVERY subscriber should be credited at least $10 a month.

Verizon Fios is ready to take your business. If you are not in Verizon Fios area, you can get games through these other providers DirecTV, DirecTV Stream, Fubo and The Gotham Sports App. For more options on how to switch providers, visit www.keepMSG.com.”

About MSG Networks

MSG Networks, a pioneer in sports media, owns and operates two award-winning regional sports and entertainment networks (MSG and MSG Sportsnet) and MSG+, a direct-to-consumer and authenticated streaming offering (included in the Gotham Sports App), that serve the nation’s number one media market, the New York DMA, as well as other portions of New York, New Jersey, Connecticut and Pennsylvania. The networks feature a wide range of compelling sports content, including exclusive live local games and other programming of the New York Knicks, New York Rangers, New York Islanders, New Jersey Devils and Buffalo Sabres, as well as significant coverage of the New York Giants and Buffalo Bills. This content, in addition to a diverse array of other sporting events and critically acclaimed original programming, has established MSG Networks as the gold standard in regional sports. MSG Networks is part of the Sphere Entertainment Co. (NYSE: SPHR).

Contact:

Dan Schoenberg (dan.schoenberg@msg.com)

View original content to download multimedia:https://www.prnewswire.com/news-releases/altice-usa-is-abandoning-local-sports-fans-and-is-keeping-msg-networks-and-its-knicks-rangers-islanders-and-devils-coverage-off-the-air-302348428.html

SOURCE Sphere Entertainment Co.

Continue Reading

Trending