Technology

Persado AI Drives $2.5 Billion in Revenue for Financial Services Brands

Published

2 weeks ago

September 10, 2024

8 of the 10 Largest U.S. Banks and 6 of the 7 Top Card Issuers Use Motivation AI to Create Personalized, Compliant Marketing Content for Customer Engagement and ROI

NEW YORK, Sept. 10, 2024 /PRNewswire/ — Motivation AI company Persado today announced that its enterprise AI platform has collectively driven more than $2.5 billion in additional incremental revenue for large financial services organizations in the past five years alone. Early adopters and innovators, such as Ally Bank, LendingClub, and Chase, use the technology to create on-brand, personalized, and compliant marketing content that engages customers.

Ally Bank Executive Director, Product Marketing and CRM, David Hixon, explained, “Persado has helped Ally to understand what resonates with our customers when it comes to our marketing communications across key channels like email and web. By understanding the do’s and don’ts related to targeted conversations we have with our customers, we’re able to deliver a better customer experience and unlock double-digit improvement on KPIs like clicks and actual conversions.”

Financial Services companies reach millions of customers every day through digital channels, with the goal of motivating each customer or prospect to act. Gartner forecasts that by 2025, 30% of outbound marketing messages from large companies will be synthetically generated, up from just 2 percent in 2022, underscoring the skyrocketing quest for generative AI (GenAI) that engages consumers.

Providing the only enterprise AI platform to generate, optimize, and personalize marketing content at scale, Persado is unique in driving engagement and value for customer-first companies in highly regulated industries. The company’s Motivation AI platform pinpoints optimal message copy, with the trifecta of potential GenAI for marketing benefits: productivity, performance, and compliance.

The technology conveys a brand’s narratives across segments and adheres to compliance guidelines, speeding time to market and earning the trust of 8 of the 10 largest U.S. banks and 6 of 7 top credit card issuers, as well as myriad other large enterprises. Persado presently influences 35 percent of consumer card acquisition campaign content and increases related success rates by 43 percent, on average.

Persado uses advanced machine learning, natural language processing, and transformer models to create emotion-informed messages that are more effective than humans alone or other LLMs in driving action 96 percent of the time. Marketers are able to rapidly generate with mathematical precision the words and phrases for each interaction (email, mobile, web, social, IVR), ensuring that messages motivate, inspire confidence, build loyalty, and address hesitations throughout the customer journey.

Customer Acquisition — Lead generation, cards/accounts, conversion, referrals, and moreCustomer Engagement — Onboarding, early engagement, account activation, spend growthCustomer Cross-Sell — Offer management, upsell/cross sell, rewards promotion, and win-backCustomer Retention — Autopay and reminders, forbearance awareness, payments, limit alerts

“Finserv executives understand the growing cost of inaction when delaying AI use in marketing. At the same time, AI washing is rampant, enterprise suites offer only light capabilities, and generic models like ChatGPT pose risks of bias, generating ‘off’ content, or even copyright concerns,” explained Persado President and Co-founder, Assaf Baciu. “Low-risk in the era of AI comes from a unique data training set and purpose-built platform—and Persado provides that.”

Persado leverages 12 years of historical campaign data and continuous model training to provide high-performing, low-risk GenAI to many top banks, card issuers, travel brands, and retailers. The platform has been audited by the world’s premier financial institutions and complies with legal, security and privacy standards (GDPR, CCPA, ISO, or SOC2), and brand guidelines, helping speed time to market.

To learn more about the Persado Motivation AI Platform, visit https://www.persado.com/product/platform/full-stack-genai/

About Persado

The Persado Motivation AI platform uses advanced learning, NLP, and transformer models to understand copy intent and create messages that motivate consumer action. Unlike other large language models (LLMs), Persado is trained on a specialized dataset of real interaction and transaction data from 1.2 billion consumers, which measures and refine language, emotional response, and engagement—so enterprise marketers can drive significant business value. Iconic brands, including Ally Bank, Chase, Kate Spade, Marks & Spencer, and Verizon, trust Persado to engage customers from acquisition to loyalty.

View original content to download multimedia:https://www.prnewswire.com/news-releases/persado-ai-drives-2-5-billion-in-revenue-for-financial-services-brands-302243902.html

SOURCE Persado Inc.

Technology

DANAconnect and eSource Capital Launch PayrollTrace for Digital Payroll Compliance

Published

7 mins ago

September 22, 2024

PayrollTrace is an innovative, secure platform for paperless payroll receipt delivery, ensuring regulatory compliance and real-time traceability.

FORT LAUDERDALE, Fla., Sept. 22, 2024 /PRNewswire-PRWeb/ — DANAconnect, the leading company in automated business communications, in collaboration with eSource Capital, a prominent Google Cloud Partner in Latin America, announce the launch of PayrollTrace, an innovative platform designed for the secure and efficient digital delivery of payroll receipts, ensuring regulatory compliance and complete traceability in every transaction.

Paul Kienholz, CEO of DANAconnect, highlighted: “PayrollTrace is the next step in automating critical business processes, enabling companies to eliminate paper and manage payroll receipt deliveries with full confidence and transparency, while ensuring regulatory compliance.”

PayrollTrace automates the delivery of payroll receipts through multiple channels, including email and SMS, completely eliminating the use of paper or reliance on email. This solution not only simplifies human resources processes but also ensures regulatory compliance with verifiable technical reports that allow companies to manage and audit receipt deliveries in real time.

Juan Aguilera Franceschi, Managing Partner at eSource Capital, added: “Our partnership with DANAconnect allows us to offer companies in the region a robust solution that optimizes payroll management. PayrollTrace provides the security and flexibility companies need to manage payments efficiently and sustainably.”

The partnership between DANAconnect and eSource Capital combines DANAconnect’s strength in omnichannel business communications with eSource Capital’s expertise in cloud digital transformation. Together, they aim to provide businesses across the Americas with a comprehensive solution that not only optimizes payroll delivery but also ensures compliance with local regulations, guaranteeing that every transaction is backed by complete audits.

About DANAconnect

DANAconnect is a North American company and a leader in communication automation for financial companies through its omnichannel platform. It sends communications to more than 10% of the population of the Americas every month, ensuring secure deliveries, traceability, and large-scale regulatory compliance.

About eSource Capital

eSource Capital is a leading Google Cloud partner in Latin America, specializing in digital transformation and cloud solutions. With a focus on Google Workspace and Google Cloud, eSource Capital helps companies optimize their operations in the digital environment.

Media Contact

Fabiana Arroyo, DANAconnect Corp., 1 8556003262, info@payrolltrace.com, https://www.payrolltrace.com

Twitter, LinkedIn

View original content to download multimedia:https://www.prweb.com/releases/danaconnect-and-esource-capital-launch-payrolltrace-for-digital-payroll-compliance-302254651.html

SOURCE DANAconnect Corp.

Technology

Siemon Announces Optical Patching Solutions for GenAI Networks Using NVIDIA Accelerated Computing

Published

6 hours ago

September 22, 2024

Siemon announces it is offering its full range of optical patching solutions to work specifically with NVIDIA AI infrastructure for generative AI networks.

WATERTOWN, Conn., Sept. 22, 2024 /PRNewswire-PRWeb/ — The Siemon Company, a global leader in network infrastructure solutions, today announced it is offering its full range of optical patching solutions to work specifically with NVIDIA AI infrastructure for generative AI networks. Large complex GPU clusters can benefit from using structured cabling patch panels versus point-to-point cabling. Siemon acts as a trusted advisor to customers by providing expert advice and best practice recommendations for design & deployment of NVIDIA AI Infrastructure.

“Siemon is very familiar with NVIDIA reference architectures and has worked with many customers to design and deploy NVIDIA clusters… Siemon offers a full range of AI-ready fiber cabling, DAC, and AOC solutions that support 400G, 800G, and 1.6T applications.”

As part of the solution integration, Siemon has joined the NVIDIA Partner Network (NPN) as a Solution Advisor Consultant. NPN Solution Advisor Consultants provide consultation services and expert advice to customers looking to implement NVIDIA-based solutions or technologies. Siemon joins the network to offer its expertise in addressing the unique infrastructure and cabling challenges presented by accelerated computing.

NVIDIA optical reach specifications are calculated assuming two optical patch panels are used in the link and assuming each employ two optical connectors, which makes for a total allowance of four optical connectors in the link. The Siemon optical patching solutions meet NVIDIA requirements and provide customers with flexibility and ease of management.

Media Contact

Brian Baum, Siemon, 1 8609454200, brian_baum@siemon.com

View original content:https://www.prweb.com/releases/siemon-announces-optical-patching-solutions-for-genai-networks-using-nvidia-accelerated-computing-302254640.html

SOURCE Siemon

Technology

AMSimpkins & Associates Awarded Wisconsin Technical Purchasing Consortium Contract RFB 25-002TP – for Identity Verification Solutions

Published

7 hours ago

September 22, 2024

AMSimpkins & Associates has been awarded the Wisconsin Technical Colleges Purchasing Consortium (WTC-PC) contract for Identity Verification Solutions. This partnership includes providing their advanced S.A.F.E. (Student Application Fraudulent Examination) platform to 16 Wisconsin technical colleges, enhancing security and safeguarding against fraudulent student applications. With a focus on higher education, AMSA aims to support these institutions in maintaining the integrity of their admissions processes and preventing identity fraud. This collaboration underscores AMSA’s commitment to delivering innovative solutions tailored for the education sector.

ATLANTA, Sept. 22, 2024 /PRNewswire-PRWeb/ — AMSimpkins & Associates is proud to announce its selection by the Wisconsin Technical College System Purchasing Consortium (WTC-PC) to provide Identity Verification Solutions through the S.A.F.E. platform. The WTC-PC comprises 16 independent, publicly funded two-year technical colleges across Wisconsin, including Blackhawk Technical College, Chippewa Valley Technical College, Fox Valley Technical College, and Milwaukee Area Technical College, among others.

“We are honored by the Wisconsin Technical College Consortium’s trust in AMSA. This partnership further emphasizes our commitment to providing secure, innovative identity verification solutions that support the needs of educational institutions in protecting their students and operations.”

With a focus on preventing identity fraud, AMSimpkins & Associates’ comprehensive solutions will strengthen the security measures across admissions, enrollment, and financial aid processes, ensuring secure verification and compliance with federal and state regulations. S.A.F.E. will now support Wisconsin’s higher education system, offering its cutting-edge technology to streamline operations and safeguard student data.

“We are honored by the Wisconsin Technical College Consortium’s trust in AMSimpkins & Associates,” said Maurice Simpkins, President and Founder. “This partnership further emphasizes our commitment to providing secure, innovative identity verification solutions that support the needs of educational institutions in protecting their students and operations.”

As part of this agreement, AMSimpkins & Associates will deliver comprehensive services, including system integration, training, and ongoing support to ensure seamless implementation. S.A.F.E.’s capabilities are designed to evolve with growing threats of fraudulent activities, keeping institutions one step ahead in securing student identities.

Institutions in the Wisconsin Technical College System:

Blackhawk Technical CollegeChippewa Valley Technical CollegeFox Valley Technical CollegeGateway Technical CollegeLakeshore Technical CollegeMadison Area Technical CollegeMid-State Technical CollegeMilwaukee Area Technical CollegeMoraine Park Technical CollegeNicolet Area Technical CollegeNorthcentral Technical CollegeNortheast Wisconsin Technical CollegeNorthwood Technical CollegeSouthwest Wisconsin Technical CollegeWaukesha County Technical CollegeWestern Technical College

The S.A.F.E. platform’s advanced identity verification services will play a pivotal role in securing sensitive data and ensuring a safe and fraud-free environment for Wisconsin’s technical colleges and their students.

For more information about AMSimpkins & Associates and the S.A.F.E. platform, please visit amsa-highered.com.

Media Contact

LAQWACIA SIMPKINS, AMSimpkins & Associates, 1 6786824193, LSIMPKINS@AMSA-CONSULTING.COM, amsa-highered.com

Twitter, Facebook, LinkedIn

View original content:https://www.prweb.com/releases/amsimpkins–associates-awarded-wisconsin-technical-purchasing-consortium-contract-rfb-25-002tp—for-identity-verification-solutions-302253867.html

SOURCE AMSimpkins & Associates