Connect with us

Technology

The Great Pacific Garbage Patch Can be Cleaned for $7.5 billion

Published

on

After 6 years of development and three years of extraction operations, The Ocean Cleanup declares the Great Pacific Garbage Patch can be eliminatedOcean Plastic pollution is one of the most urgent problems our oceans face today, costing the world up to $2.5 trillion per year in damage to economies, industries and the environmentThe Ocean Cleanup’s operations demonstrate that the elimination of the GPGP can be done at today’s level of performance in 10 years at a cost of $7.5bn*Data and modelling indicate that the removal of the GPGP could be achieved in 5 years at a cost of $4bn*Today we call upon the world to join us in a time for action – the cost of inaction is catastrophic to marine ecosystems, human health, and the environment**

SAN FRANCISCO, Sept. 6, 2024 /PRNewswire/ — The Ocean Cleanup today declared the eradication of the Great Pacific Garbage Patch (GPGP) achievable within a decade and an ambition to make the cleanup happen faster and more cost effectively. Today’s announcement is the first time both a cost and a timeline has been placed on ridding the Pacific Ocean of the environmental hazard presented by the Great Pacific Garbage Patch.

Cleanup technology validated and ready for scale-up

Six years after sailing out of San Francisco with the ambition of developing the technology to rid the world’s oceans of plastic, The Ocean Cleanup returned to San Francisco with the knowledge and know-how to relegate the Great Pacific Garbage Patch to the history books.

Arriving in San Francisco with System 03, the technology created by The Ocean Cleanup to extract plastic from ocean gyres, the organization showcased the results of their most recent extraction operations in the GPGP.  Over the past three years, The Ocean Cleanup has removed more than one million pounds of trash from the Great Pacific Garbage Patch, or 0.5% of the total accumulated trash.  The data and modelling of these and future operations conclusively proves that the problem is solvable within a decade and could be done in 5 years at a cost of $4bn

Time for action 

The Ocean Cleanup calls upon the world, governments, corporations, individuals, and foundations to prioritize the resolution of this important marine environment and ensure that the cleaning of the ocean becomes a global priority.

In 2025 The Ocean Cleanup will take a one-year operational hiatus to deploy a new hotspot hunting initiative designed to map the “hotspots”, or areas of intense plastic accumulation in the GPGP, making extractions more impactful. 

Commenting on the announcement, Boyan Slat, Founder and CEO of The Ocean Cleanup said: “Today’s announcement is clear, clean oceans can be achieved in a manageable time and for a clear cost.  Through the hard work of the past 10 years, humanity has the tools needed to clean up the ocean.  We have shown the world that the impossible is now possible.  The only missing thing is who will ensure this job gets done.  We call upon the world to relegate the Great Pacific Garbage Patch to the history books.  This environmental catastrophe has been allowed to exist, unresolved, for too long and for the first time we can tell the world what it costs, what is needed and how long it could take.  It is time for action.” 

For further information please contact:

Niels Broekhof: CFF Communications
niels.broekhof@cffcommunications.nl, +31(0)630374930Alan Dunton: SHIFT Communications
adunton@shiftcomm.com, 415-290-8219

Video assets: https://app.frame.io/reviews/bd4d208e-c479-491e-aa31-2a0ae5ecf609

Note to media:

*Putting the cost of clean oceans in context:

Annual spend in the US on Halloween
decorations

$10.6bn

US pet food spending in 2024

$66.9 bn

Combined net worth of the top 10 richest
people

$1.66tn

1% of the annual revenues of the world’s
plastic
producers

$7.2bn

Cost to the world’ economies, industries
and the environment
caused by plastic
pollution

$2.5 trillion

 

**Understanding the environmental impact of cleanup operations:

While prevention of further pollution is critical, measures to reduce future plastic emissions do not address impacts of plastics that have already accumulated in the ocean. Without any action, this legacy plastic pollution will continue to reside in and impact marine ecosystems for decades or centuries to come. Therefore, cleanup of existing plastic pollution in our oceans is needed to reduce identified risks to marine ecosystem (Richon et al., 2023).

To ensure that the harm reduction achieved by removing plastic pollution exceeds potential environmental damage caused by the cleanup, The Ocean Cleanup follows a comprehensive environmental management plan in line with recommendations by independent scientists (Falk-Andersson et al., 2023). The approach consists of environmental impact assessments prior to deployment of cleanup technology, a series of mitigation measures to minimize identified risks, as well as monitoring of interactions with marine life and reporting thereof.

The extensive data collected throughout the past years now allows us to start assessing the net environmental benefit of cleaning the Great Pacific Garbage Patch (GPGP). Together with independent and renowned scientists we developed a plastic pollution impact assessment framework and applied it to evaluate whether cleaning the GPGP provides a net benefit to marine life and regional carbon cycling. This work is currently undergoing peer review and will be made publicly available upon publication.

ABOUT THE OCEAN CLEANUP

The Ocean Cleanup is an international non-profit that develops and scales technologies to rid the world’s oceans of plastic. They aim to achieve this goal through a dual strategy: intercepting in rivers to stop the flow and cleaning up what has already accumulated in the ocean. For the latter, The Ocean Cleanup develops and deploys large-scale systems to efficiently concentrate the plastic for periodic removal. This plastic is tracked and traced to certify claims of origin when recycling it into new products. To curb the inflow, The Ocean Cleanup has developed Interceptor™ solutions to halt and extract plastic in rivers before it reaches the ocean. As of August 2024, the non-profit has collected over 16 million kilograms (35.3 million pounds) of trash from aquatic ecosystems around the world. Founded in 2013 by Boyan Slat, The Ocean Cleanup now employs a broadly multi-disciplined team of approximately 140. The foundation is headquartered in Rotterdam, the Netherlands, and opened its first regional office in Kuala Lumpur, Malaysia, in 2023.

View original content:https://www.prnewswire.com/news-releases/the-great-pacific-garbage-patch-can-be-cleaned-for-7-5-billion-302240839.html

SOURCE The Ocean Cleanup

Continue Reading
Click to comment

Leave a Reply

Your email address will not be published. Required fields are marked *

Technology

Lexmark Showcases New Printers and Technology Solutions for Retailers at NRF 2025

Published

on

By

NEW YORK, Jan. 12, 2025 /PRNewswire/ — Lexmark, a global imaging and IoT solutions leader, will showcase its cutting-edge, retail-ready printers and solutions at NRF 2025, Retail’s Big Show and Expo, Jan. 12 to 14, at the Jacob K. Javits Center in New York. The Lexmark showcase will be in booth #6321.

“Lexmark kicks off the year with a bang by showcasing our latest 9-Series family of A3 printers and MFPs at NRF for the first time,” said Tim Speller, Lexmark’s head of retail and manufacturing. “These sophisticated devices will usher in a new era of opportunity for retailers to maximize operational efficiency while increasing sales.”

Here’s what will be on display in Lexmark booth #6321:

New Lexmark 9-Series printers and MFPs are designed for challenging retail environments

Built by evolving Lexmark’s renowned A4 technology, the 9-Series delivers versatility, simplicity and sustainability. These solutions are easy to use and manage – perfect for any retail salesfloor or back office.

Key highlights of 9-Series:

Versatile and easy to use. The 9-Series offers a broad range of media size support (A6 to SRA3), high-volume duty cycles, a common set of modular paper-handling options, finishing capabilities and professional color features including PANTONE® calibration.Simple and easy to manage. The 9-Series’ intuitive interface streamlines workflows by providing simple instructions and prompts. For routine maintenance, toner cartridges can be replaced with one hand, easily understood visual cues are displayed, and serviceable areas are easy to access and identify.Sustainable and easy to feel good about. The 9-Series’ total post-consumer recycled (PCR) content is 56% by weight for all base-model MFPs and 73% by weight for the line’s base-model printer, based on IEEE calculation procedures. *Built to last. The 9-Series is designed and built to last seven years or more. Having few components helps reduce the likelihood of technical failure while also minimizing the service time required for repairs and maintenance. Experienced technicians can perform most common service actions, even highly complex tasks, in less than 15 minutes, according to Lexmark testing.

Lexmark Engagement Automation Platform (LEAP) helps retailers drive sales and foot traffic with hyper-local social media ads

LEAP automates one-to-one promotions that drive footfall to local stores. Store leaders can trigger hyper-personalized sale posts and boost ads based on individual store inventory conditions through loyalty program apps and social media platforms like Facebook and Instagram. With advanced analytics and reporting capabilities, LEAP provides the insights needed to measure success and make data-driven decisions.

Key highlights of LEAP:

Engagement: To engage shoppers, center promotions around customer buying patterns with an engagement automation platform that posts localized content – such as store-specific offers, events and locally grown produce initiatives.

Automation: Schedule and manage automatic localization and delivery of corporate promotional messaging with an engagement automation platform to reach consumers through social media with hyper-local content around each store or audience region.

Loyalty: Attract local customers with an engagement automation platform that sends store- and corporate-initiated offers to geo-fenced social media apps like Facebook and Instagram and loyalty program applications.

Supporting resources

Learn more about Lexmark’s booth at NRF 2025.

Read Lexmark’s NRF blog.

Schedule a booth meeting with our retail experts during NRF 2025.

Get more details about the Lexmark 9-Series.

Get more details about the Lexmark Engagement Automation Platform (LEAP).

Watch a video about LEAP.

Get the details on NRF 2025.

Follow us on LinkedIn for live NRF updates.

About Lexmark

Lexmark creates cloud-enabled imaging and IoT technologies that help customers worldwide quickly realize business outcomes. Through a powerful combination of proven technologies and deep industry expertise, Lexmark accelerates business transformation, turning information into insights, data into decisions, and analytics into action.

Lexmark and the Lexmark logo are trademarks of Lexmark International, Inc., registered in the United States and/or other countries. All other trademarks are property of their respective owners.

* PCR content measured in accordance with IEEE Std 1680.2a™ – 2017 Standard for Environmental Assessment of Imaging Equipment – Amendment 1 — which is the standard used by EPEAT.

View original content to download multimedia:https://www.prnewswire.com/news-releases/lexmark-showcases-new-printers-and-technology-solutions-for-retailers-at-nrf-2025-302348628.html

SOURCE Lexmark

Continue Reading

Technology

Pricer and Focal Systems Announce Strategic Collaboration to Drive the Next Step in Physical Store Digitalization

Published

on

By

Pricer, a global leader in digital shelf-edge solutions, and Focal Systems, a leader in shelf-edge AI, today announced a strategic collaboration to accelerate the digitization and optimization of the physical store for retailers worldwide.

STOCKHOLM, Jan. 12, 2025 /PRNewswire/ — This collaboration brings together Pricer’s innovations in dynamic pricing and shelf-edge communication with Focal Systems’ advanced computer vision and product availability solutions to maximize shopper satisfaction while optimizing retail operations.

As a pioneer in enabling dynamic pricing and digitizing shelf-edge shopper communication, Pricer has led the first step of the retail digitalization journey. Focal Systems has pioneered the application of computer vision to digitizing what products are available on-shelf or not in near real-time. Together, Pricer and Focal Systems will empower retailers to improve labor efficiency, reduce out-of-stocks, increase sales, and enhance shopper satisfaction like never before.

Enhancing the Shelf Edge Through Collaboration

By integrating Focal Systems’ AI-powered shelf vision cameras with Pricer’s leading electronic shelf label (ESL) platform, retailers will benefit from:

Real-Time Shelf Insights: Automated detection and alerting of out-of-stock or low items powering rapid replenishment and increased shopper satisfactionDynamic Task Automation: Streamlined workflows and prioritized tasks to improve operational efficiency for store staff.Patented Innovation: Camera-based out of stock detection and communication, flashing ESLs, alternate location communication.Seamless Integration: Standardized API connections that deliver out-of-the-box value, offering synchronized ESL flashes, messaging updates, and shelf-edge intelligence.

Together, Pricer and Focal Systems demonstrate that the combined offerings deliver measurable value for the retailers by enabling a fully digitalized shelf-edge ecosystem.

Strategic Collaboration for the Future of Retail

“We are proud to combine our leadership in ESL technology with Focal Systems’ AI-powered shelf vision,” said Chris Chalkitis, CDO at Pricer. “Both companies share a belief in the digitalization of the physical store. Pricer has been a pioneer in dynamic pricing and shelf-edge communication. With Focal Systems, we take the next step, digitizing what’s on the shelf – and what’s not – to drive greater efficiency and performance for retailers.”

Focal Systems’ AI technology transforms retail operations through real-time shelf monitoring and replenishment task optimization.

“Partnering with Pricer, a global leader with groundbreaking ESL technology and innovation, creates tremendous value for retailers,” said Kevin H. Johnson, CEO at Focal Systems. “Together, we deliver an integrated, data-driven solution that reduces operational complexity, automates workflows, and enhances the in-store experience. We look forward to demonstrating this powerful collaboration to retailers and their customers.”

Showcasing the Future at NRF 2025

The collaboration will officially debut at the National Retail Federation (NRF) Big Show in January 2025, where Pricer and Focal Systems will showcase the integrated solution at Pricer’s booth. This marks the beginning of an exciting journey to redefine the shelf edge and set new standards for retail innovation.

For further information, please contact:
Chris Chalkitis, Chief Digital Officer, +46 70 4849812
Finn Wikander, Chief Product Officer, +46 705 233077
info@pricer.com

About Pricer

Pricer is a leading global provider of digital shelf-edge solutions, helping retailers optimize pricing, improve operational efficiency, and enhance the customer experience. With patented innovations like camera-based product identification by ESL, Pricer continues to set the standard for dynamic, intelligent shelf-edge solutions. For more information, visit www.pricer.com.

About Focal Systems

Focal Systems is a leading provider of AI-powered computer vision solutions, helping retailers automate operations and optimize product availability through real-time shelf monitoring. Its advanced technology delivers actionable insights that drive efficiency and profitability. For more information, visit www.focal.systems.

This information was brought to you by Cision http://news.cision.com

https://news.cision.com/pricer/r/pricer-and-focal-systems-announce-strategic-collaboration-to-drive-the-next-step-in-physical-store-d,c4090287

The following files are available for download:

View original content:https://www.prnewswire.com/news-releases/pricer-and-focal-systems-announce-strategic-collaboration-to-drive-the-next-step-in-physical-store-digitalization-302348632.html

SOURCE PRICER

Continue Reading

Technology

Blue Owl Capital Expands Tennis Player Sponsorship to All Grand Slam Tournaments in 2025

Published

on

By

Blue Owl to place logo patches on dozens of athletes competing across the Australian Open,
French Open, Wimbledon, and US Open

Jordan Thompson named as Blue Owl’s dedicated athlete ambassador for the Australian Open

NEW YORK, Jan. 12, 2025 /PRNewswire/ — Blue Owl Capital Inc. (“Blue Owl”) (NYSE: OWL), a leading alternative asset manager, announced today a marquee sponsorship agreement to expand their presence at all Grand Slam tournaments in 2025 and become the exclusive financial services partner for professional tennis’ Player Patch Program.

Blue Owl’s logo will be featured on the shirt of select players competing across men’s singles, women’s singles, mixed doubles, men’s doubles and women’s doubles competitions at this year’s Australian Open, French Open, Wimbledon, and US Open tournaments. In addition to Blue Owl’s presence on the courts, the firm will be featured in iconic Melbourne transit hubs, social media and digital media during the Australian Open in an effort to raise brand awareness within the country and the broader APAC market.

Blue Owl Chief Marketing Officer Suzanne Escousse said, “Just as Blue Owl is redefining alternative investing, we are supporting established and emerging professional players who are redefining the game of tennis. Tennis is a truly worldwide sport requiring peak performance in critical, high-pressure moments. This is the same ethos that underpins Blue Owl and allows us to focus on delivering results for our international client base. Following the success of our involvement with the Patch Program at the 2024 US Open, and given Blue Owl’s established presence within the country, Australia is the perfect place to kick off our presence across Grand Slam tournaments.”

Blue Owl has also partnered with Australian tennis professional Jordan Thompson, who will serve as the firm’s Athlete Ambassador at the 2025 Australian Open – January 12-26 in Melbourne. Most recently, Thompson won the men’s doubles at the 2024 US Open, where he was wearing a Blue Owl patch, and was a men’s doubles finalist at Wimbledon in 2024. He has also registered victories over several top-10-ranked opponents in singles competitions and previously represented Australia at the Olympics and the Davis Cup. Thompson will be one of several competitors wearing Blue Owl’s logo throughout the tournament.

Jordan Thompson said: “Blue Owl is focused on delivering excellence for its clients, which makes it a great fit for a partnership with professional tennis players. Support from firms like Blue Owl is tremendously beneficial for players who are preparing for career-defining events, especially the four Grand Slams. Our shared core values, including striving for success in every step of our journeys, whether that be in the financial services industry or competing as a professional athlete, is a perfect match. Alongside my coaches, my doubles teammate(s) and tennis fans, Blue Owl will play a key role for me here in Melbourne at the 2025 Australian Open.”

About Blue Owl

Blue Owl (NYSE: OWL) is a leading asset manager that is redefining alternatives.

With $235 billion in assets under management as of September 30, 2024, we invest across three multi-strategy platforms: Credit, GP Strategic Capital, and Real Estate. Anchored by a strong permanent capital base, we provide businesses with private capital solutions to drive long-term growth and offer institutional investors, individual investors, and insurance companies differentiated alternative investment opportunities that aim to deliver strong performance, risk-adjusted returns, and capital preservation.

Together with over 1,050 experienced professionals, Blue Owl brings the vision and discipline to create the exceptional. To learn more, visit www.blueowl.com.

Media Contact

Nick Theccanat
Principal, Corporate Communications & Government Affairs
Nick.Theccanat@blueowl.com

View original content:https://www.prnewswire.com/news-releases/blue-owl-capital-expands-tennis-player-sponsorship-to-all-grand-slam-tournaments-in-2025-302348626.html

SOURCE Blue Owl Capital

Continue Reading

Trending