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MSI Laptops lead the charge in navigating the AI Era of computing

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~ Presents best computing tools & essential tips for choosing an AI Laptop ~

MUMBAI, India, Sept. 6, 2024 /PRNewswire/ — This year, the focus on leveraging Artificial Intelligence (AI) to boost productivity is gaining significant attention. The landscape of personal computing is experiencing a major shift, marking the onset of a new era in technology. As AI evolves, it is increasingly becoming a part of our daily lives, impacting everything from search queries and digital creation to gaming.

In a candid conversation, Derek Chen, the Vice President of Global Business and Marketing of MSI laptops showcased how MSI is making giant strides in leveraging AI tech in computing, making it significantly accessible for the consumers across the world and about 2024 as the year of reckoning for AI tech.

The power shift: AI processing on the edge

AI applications are gaining popularity, from intelligent image editing software to voice assistants that can translate languages in real-time. But these advancements often rely on cloud processing, leading to frustrating lag and, more importantly, security concerns.

“The growth of AI services and applications is particularly exciting because it’s shifting from a purely cloud-based model to a ‘cloud-plus-edge’ approach,” said Derek Chen, the Vice President of Global Business and Marketing of MSI laptops. This means processing power isn’t solely concentrated in massive data centers; it’s increasingly moving to the edge of the network – one’s laptop, in this case.

There are several advantages to this approach:

Reduced latency: By processing data locally, AI applications on the laptop experience significantly less lag compared to relying solely on the cloud. This is crucial for real-time tasks like facial recognition or voice translation.Faster speeds: No more waiting for information to travel back and forth from the cloud. Edge AI allows for quicker calculations and overall faster performance. For example, MSI’s ‘MSI AI Artist,’ designed specifically for AI-driven image creation, processes all calculations directly on the laptop. This results in image generation speeds up to seven times faster than traditional cloud-based processing.Enhanced security: Sensitive data stays on the device, minimizing the risk of security breaches that can occur during cloud transmission.

“AI services and applications are shifting to the edge of the network – right onto the laptop,” explained Derek Chen, VP of Global Business and Marketing of MSI laptops.

Users will notice not only faster performance but also extended usage time. Equipped with dedicated computing units for AI, the AI-powered laptops significantly reduce power consumption. For instance, MSI’s AI-powered laptops consume remarkably less power when running the commonly used background blur function in video conferences. This efficiency translates to longer battery life.

This trend is evident in the skyrocketing demand for AI interfaces directly on client devices like laptops. In fact, this has led to a rapid expansion of AI applications on personal computers, with their numbers doubling at an accelerated pace. Companies like Microsoft, Intel, Adobe (and many more) are actively integrating AI into existing applications, recognizing the shift in user behavior and the need for powerful AI capabilities at the user’s fingertips. Intel forecasts that in the near future, more than 60% of new software and features will be AI-driven. For instance, over 500 AI applications are already optimized for Intel’s latest Lunar Lake processors.

AI laptops are predicted to take over 30% of the market share in 2025

This is where AI laptops come in. They are designed to handle complex AI tasks locally and, on the device, eliminating the need for constant cloud connections. IDC, Canalys, Gartner, Digitimes, and other industry research institutes predict a staggering 30% market share for AI laptops by 2025, making it a clear indicator that the future of computing is intelligent.

A visionary approach to AI: MSI leverages AI for personalized computing

MSI laptops are perfect fits as one’s AI partner. MSI isn’t just a name in laptops, it’s a reputation for cutting-edge technology, exceptional performance, and reliable quality. For four consecutive years, MSI has been recognized as the top laptop brand in PCMag’s annual consumer survey, cementing its reputation in the high-end laptop market. MSI consistently excels in areas such as performance, innovation, service, and usability. With over 20 years of experience designing and manufacturing laptops, MSI boasts a rich history of innovation. In this new era of AI, performance, quality, and innovation are more important than ever, and MSI remains at the forefront of these advancements.

Anticipating the future, MSI has been investing in AI research and development since 2018. As early as 2022, MSI introduced the concept of the ‘Technological Singularity,’ foreshadowing a major technological revolution. In 2023, MSI turned this vision into reality by launching its first generation of AI-powered laptops, marking the beginning of a new era in computing. By 2024, MSI had made a significant leap into the AI PC market, unveiling an impressive range of next-level AI laptops that have set a new standard in the industry.

“MSI began investing in AI research and development long before the concept became widely recognized,” says Derek Chen. “Our initial vision was simple: to enable users to optimize their laptop’s performance effortlessly, eliminating the need for complex settings.”

Derek adds, “MSI has spent years developing intelligent, AI-driven applications, creating software and features designed to meet the needs of diverse users—whether gamers, creators, or business professionals. Our AI technology automatically adjusts to enhance the user experience across gaming, meetings, and online entertainment. By partnering with companies like NVIDIA and leveraging the latest technologies, we’ve built on years of experience. This dedication has allowed us to take a significant lead in AI development.”

With so many software options and settings, it’s easy for users to feel unsure about how to use them or even be unaware of their existence. MSI solves this by using the latest AI technology to simplify the process, allowing the system to automatically adjust and optimize performance. That is the magic of ‘MSI AI Engine.’ This intelligent system works seamlessly in the background and learns the user’s usage habits and current needs with AI, making smart adjustments to settings like performance, audio, visuals, and even keyboard and device backlighting.

For example, when a user starts a video conference, MSI AI Engine turns on ‘MSI AI Noise Cancellation Pro,’ automatically improving the video and audio. It enhances the camera image in low light, removes background noise from both sides, and ensures the speaker’s voice is clear. With ‘MSI AI Engine,’ everything works seamlessly in the background, integrating and adjusting various software and hardware settings to keep the laptop performing at its best. One doesn’t need to worry about tweaking any features or having technical knowledge—the AI system handles it all for the user.

Unlocking the creative spark with built-in AI

Along with the ‘MSI AI Engine’ and ‘MSI AI Noise Cancellation Pro,’ MSI has created several AI tools designed to help the user to be more creative.

If the user is feeling stuck on a project or can’t find the right image for a report, ‘MSI AI Artist’ is here to help. This offline AI tool lets them quickly generate images with ease. ‘MSI AI Artist’ is built specifically for the creative minds. They can create images from text or provide an existing image for the AI to produce similar-style artwork. It generates impressive JPG files and even layered Photoshop files, allowing them to tweak and adjust their work further—ideal for sparking new ideas or finding the perfect illustration.

MSI also revealed that ‘MSI AI Artist’ will soon let the user control the system using natural language. Instead of searching through different programs and settings, they’ll be able to use simple, conversational commands. For instance, if one says, ‘Extend battery life,’ the AI will automatically adjust settings to maximize battery performance.

When they have a large number of documents or data to read and analyze, they can use the ‘MSI AI Chat.’ It can quickly analyze the content, summarize the information, and answer their questions. This is a great tool to speed up their work. Since everything runs offline on the laptop, there’s no need to worry about privacy or leaking important information.

Choosing the ideal AI partner: MSI laptops offer a wide range of options

Beyond its early investment in AI, MSI laptops have long been recognized for their exceptional innovation, quality, and robust R&D capabilities. As a result, industry leaders like Intel, AMD, and NVIDIA trust MSI laptops to showcase their latest advancements. These tech giants not only collaborate with MSI to create cutting-edge AI laptops but also grant MSI the privilege of launching these laptops months ahead of other brands. This makes MSI laptops the ideal platform for demonstrating the next generation of AI capabilities.

At this year’s IFA, Europe’s largest consumer electronics show, MSI introduced eight new AI laptops specifically designed for the new AI era. The laptops meet Microsoft’s Copilot+ PC standards and feature Intel Lunar Lake and AMD Strix Point processors, which are built to boost AI computing with over 40 NPU TOPS of AI processing power. This ensures an enhanced AI experience with battery life that lasts an entire working day. With MSI laptops, one will be well-equipped to handle various AI applications. Hundreds of AI services are already optimized for these processors, ensuring the user gets the most out of their system’s performance and resources—and that number is rapidly growing.

For users demanding top performance, MSI combines the latest AI processors with NVIDIA GeForce RTX graphics cards, using Tensor Core acceleration to handle massive AI tasks with incredible computing power. This powerful combination enhances everything from gaming to software used by creators.

AI can greatly improve game graphics and smoothness, delivering stunning visuals and better gameplay. This level of performance is even suitable for AI developers, enabling the training and deployment of large language models (LLMs) and creating unique AI-powered text assistants. For creators, AI brings a host of previously unimaginable conveniences to their favorite software—such as effortlessly removing backgrounds from images or intelligently replacing objects in videos—making the creative process easier and saving valuable time. Handling AI tasks directly on the laptop ensures faster performance and keeps one’s data private. This powerful combination in MSI laptops offers the best AI experience for gamers, creators, and anyone seeking high-performance computing.

MSI offers various options to suit different needs: Gaming laptops for eSports players and AI developers; Content Creation laptops for video editing, graphic design, and 3D rendering; and Business & Productivity laptops for professionals needing high performance. To find MSI’s AI-powered laptops, look for models with ‘AI’ in their names. MSI’s AI laptop lineup covers a range of uses, allowing the user to find the perfect one for their needs.

The user’s AI companion starts now

The future of computing is intelligent, and with the rise of edge AI, the processing power is moving closer to the user. At the forefront of emerging technology, MSI laptops are ready to empower one in the exciting new era of AI.

The next laptop adventure awaits. Get an AI laptop today and be prepared for the next few years of AI-powered technology. If someone is looking for a laptop that boosts productivity, enriches the user’s life, and sparks creativity, MSI is definitely the best choice.

The MSI laptops that meet Microsoft’s Copilot+ PC standards

Powered by Intel Lunar Lake processors

Prestige 13 AI+ EvoPrestige 14 AI+ EvoPrestige 16 AI+ EvoSummit 13 AI+ Evo

Powered AMD Strix Point processors

Stealth A16 AI+Prestige A16 AI+Summit A16 AI+Creator A16 AI+

Learn more about MSI AI PC: https://msi.gm/ai_pc 

Please download images and charts here: https://www.dropbox.com/scl/fo/enflvcuubv970eicqohto/AI2B6cXUtS_PTev05Tpp2FQ?rlkey=d3cj9aj54abhtdz3lt2zyvfxe&st=5hom2yib&dl=0

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G42 Collaborates with NVIDIA to Deliver Next-Generation Climate Solutions Using Earth-2

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September 20, 2024

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ABU DHABI, UAE, Sept. 20, 2024 /PRNewswire/ — G42, a leader in AI and cloud computing, today announced that it is partnering with NVIDIA to advance climate technology with a focus on developing AI solutions aimed at dramatically enhancing the accuracy of weather forecasting globally.

The collaboration builds on NVIDIA’s Earth-2, an open platform that accelerates climate and weather predictions with interactive, AI-augmented, high-resolution simulation. G42 and NVIDIA will initially focus on a square-kilometer resolution weather forecasting model that improves the accuracy of meteorological predictions.

Key to this initiative is the establishment of a new operational base and Climate Tech Lab in Abu Dhabi. This state-of-the-art facility will serve as a hub for research and development, driving forward both companies’ commitment to environmental sustainability. This facility will also mobilize the creation of tailored climate and weather solutions that leverage over 100 petabytes of geophysical data assets.

Peng Xiao, Group CEO of G42, said, “This initiative with NVIDIA is a testament to our commitment to applying AI in ways that not only innovate but also solve critical global challenges. Establishing the Earth-2 Climate Tech Lab in Abu Dhabi allows us to leverage our unique capabilities and insights to foster a sustainable future for the world.”

In addition to fostering innovation in climate technology, the initiative will focus on building a robust framework for integrating enhanced weather prediction capabilities with comprehensive data metrics and visualization. This will assist organizations worldwide in achieving their sustainability goals through well-informed, data-driven environmental strategies.

“Our collaboration with G42 marks a pivotal step toward harnessing AI to understand and predict climate phenomena with unprecedented accuracy,” said Jensen Huang, founder and CEO of NVIDIA. “The Earth-2 Climate Tech Lab will propel environmental solutions using the most advanced accelerated computing and AI technology to benefit millions of people around the world.”

By uniting G42’s AI expertise with NVIDIA’s computational acumen, this partnership aims to deliver transformative climate solutions that combine scientific accuracy with real-world applicability, driving impactful change across industries and ecosystems.

About G42

G42 is a technology holding group, a global leader in creating visionary artificial intelligence for a better tomorrow. Born in Abu Dhabi and operating worldwide, G42 champions AI as a powerful force for good across industries. From molecular biology to space exploration and everything in between, G42 realizes exponential possibilities, today.
To know more visit www.g42.ai.

Media contacts
Media and PR Team, G42
media@g42.ai

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Kawasaki and CB&I Sign Strategic Collaborative Agreement for Promoting Commercial-Use Liquefied Hydrogen Supply Chain

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September 20, 2024

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HOUSTON, Sept. 19, 2024 /PRNewswire/ — Kawasaki Heavy Industries, Ltd. (Kawasaki) and CB&I, a wholly owned unrestricted subsidiary of McDermott, announced today their signing of a strategic agreement for promoting a commercial-use liquefied hydrogen (LH2) supply chain and realizing a zero-carbon-emission society. The signing ceremony took place at Gastech Exhibition & Conference in Houston on September 18, 2024.

“We are very pleased for this opportunity to build and launch a commercial liquefied hydrogen supply chain in cooperation with CB&I,” said Motohiko Nishimura, President, Energy Solutions & Marine Engineering Company, Kawasaki Heavy Industries, Ltd. “By taking advantage of both companies’ strengths and specialized know-how, we aim to cost down hydrogen, strengthen hydrogen supply chain competitiveness, and accelerate the transition to a zero-carbon society.”

Both companies will use their specialized know-how to provide infrastructure that will enable commercial-scale international LH2 supply chains in order to help achieve carbon-neutrality. By leveraging our combined expertise to deliver large-scale LH2 infrastructure solutions, CB&I and Kawasaki are removing barriers, driving down costs and enhancing scalability across the entire supply chain.

“This strategic partnership represents a significant advancement in liquid hydrogen storage capabilities,” said Mark Butts, Senior Vice President of CB&I. “Our technical expertise and extensive experience in liquid hydrogen storage position us at the forefront of the energy transition, delivering reliable storage solutions and executing projects worldwide with proven success.”

Under this agreement, the companies will provide infrastructure to advance the global realization of a sustainable energy economy and meet decarbonization targets. This collaboration will reduce LH2 infrastructure costs and contribute to more widespread use of this clean and efficient energy source.

About CB&I
CB&I is the world’s leading designer and builder of storage facilities, tanks, and terminals. With more than 60,000 structures completed throughout its 130-year history, CB&I has the global expertise and strategically located operations to provide its customers world-class storage solutions for even the most complex energy infrastructure projects. CB&I is a wholly owned unrestricted subsidiary of McDermott. To learn more, visit www.cbi.com.

About McDermott
McDermott is a premier, fully-integrated provider of engineering and construction solutions to the energy industry. Our customers trust our technology-driven approach engineered to responsibly harness and transform global energy resources into the products the world needs. From concept to commissioning, McDermott’s innovative expertise and capabilities advance the next generation of global energy infrastructure—empowering a brighter, more sustainable future for us all. Operating in over 54 countries, McDermott’s locally-focused and globally-integrated resources include more than 30,000 employees, a diversified fleet of specialty marine construction vessels and fabrication facilities around the world. To learn more, visit www.mcdermott.com.

About Kawasaki Heavy Industries, Ltd.
Kawasaki Heavy Industries, Ltd. is general engineering manufacturer with over 125 years of experience manufacturing products spanning land, sea and air. Kawasaki established the Kawasaki Group’s new vision statement, “Group Vision 2030: Trustworthy Solutions for the Future,” and is focusing on three fields, “A Safe and Secure Remotely-Connected Society,” “Near-Future Mobility,” and “Energy and Environmental Solutions” in order to provide solutions for social issues. For “Energy and Environmental Solutions” in particular, by securing the technology necessary for the entire supply chain (for production, transportation, storage and utilization) ahead of the rest of the world, Kawasaki aims to bring about a society that utilizes hydrogen, the ultimate clean energy that emits no carbon dioxide when used. To learn more, visit https://global.kawasaki.com/en.

Forward-Looking Statements
McDermott cautions that statements in this communication which are forward-looking, and provide other than historical information, involve risks, contingencies and uncertainties. These forward-looking statements include, among other things, statements about the expected benefits from the collaboration agreement discussed in this press release.  Although we believe that the expectations reflected in those forward-looking statements are reasonable, we can give no assurance that those expectations will prove to have been correct. Those statements are made by using various underlying assumptions and are subject to numerous risks, contingencies and uncertainties, including, among others: adverse changes in the markets in which we operate or credit or capital markets; our inability to successfully execute on contracts in backlog; changes in project design or schedules; the availability of qualified personnel; changes in the terms, scope or timing of contracts, contract cancellations, change orders and other modifications and actions by our customers and other business counterparties; changes in industry norms; actions by lenders, other creditors, customers and other business counterparties of McDermott and adverse outcomes in legal or other dispute resolution proceedings. If one or more of these risks materialize, or if underlying assumptions prove incorrect, actual results may vary materially from those expected. You should not place undue reliance on forward-looking statements. This communication reflects the views of McDermott’s management as of the date hereof. Except to the extent required by applicable law, McDermott undertakes no obligation to update or revise any forward-looking statement.

For media inquiries, please use the contact information below:

Reba Reid
Global Media Relations
+1 281 588 5636
RReid@McDermott.com

Kristi Krupala-Grove
CB&I Media Relations
+1 346 313 9636
KKrupala2@mcdermott.com

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SOURCE McDermott International, Ltd

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Halal Route Application – Eat, Travel around Thailand, Safe and Sound Halal Style

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September 20, 2024

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BANGKOK, Thailand, Sept. 20, 2024 /PRNewswire/ — The Halal Science Center, Chulalongkorn University has developed Halal Route, an application that lists restaurants, lodging, mosques, prayer directions, and tourist attractions in Thailand under Islamic tourism principles. It hopes to help Muslim tourists travel in Thailand with peace of mind, and supports tourism industry operators to grow and welcome a growing number of Muslim tourists.

The Tourism Authority of Thailand (TAT) predicts that in 2024 there will be around 168 million Islamic tourists worldwide.  According to the Mastercard-Crescent Rating Global Muslim Travel Index (GMTI 2024), Thailand is the 32nd most popular destination for Muslim tourists.  However, the major problem Muslim tourists encounter in Thailand is finding Halal-accredited restaurants, hotels, accommodations, or tourist attractions with service areas (such as prayer rooms) that are compliant with the Islamic way.

“Halal Route” is a travel aggregator app that collects searchable information on Halal restaurants, mosques, prayer locations, times, and directions for prayers (the qibla), tourist attractions, Muslim villages or communities, hotels, accommodations, etc.  This app is linked to Google Maps for navigation with precision. It also supports 3 languages, Thai, English, and Arabic, so that Muslim tourists can live and travel more comfortably and with peace of mind,” said Mr.Erfun Weahama, Science Service Officer, Halal Route App development team.

Dr. Anat Denyingyot, Assistant Director of the Halal Science Center, emphasized that the Halal Route application has the most reliable and comprehensive information on halal tourism in Thailand today. “All restaurants and locations have had on-site visits and are audited according to standards approved by a trusted authority or organization, such as certifications from religious organizations or halal food-related entities, as well as management systems to guarantee and be responsible for halal conditions (the HAL-Q system),” Dr. Anat assured.

Currently, the application has more than 1,100 restaurants in its database, and new locations and services are being updated, covering more than 40 provinces from north to south of Thailand that are popular among tourists.

“Halal Route is not only for navigation, but a platform that connects Muslim communities from around the world who have the opportunity to visit Thailand,” Associate Professor Dr.Winai Dahlan, Director of the Halal Science Center concluded.

The Halal Route application is free to download on both iOS and Android systems.

Read the full article at https://www.chula.ac.th/en/highlight/185916/  

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SOURCE Chulalongkorn University

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