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Momentum ITSMA research links mature thought leadership to superior business performance

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LONDON and BOSTON, Sept. 6, 2024 /PRNewswire/ — Leading growth consultancy and pioneer of Account-Based Marketing, Momentum ITSMA, has unveiled findings from its 2024 Global Thought Leadership Benchmark, revealing a connection between the maturity of thought leadership programs and superior business performance. Titled Visionary Impact: The strategic advantage of thought leadership, the report highlights how organizations with well-developed thought leadership functions outperform their peers in growth, reputation, and client relationships.

Drawing on insights from a global survey of 400 thought leadership practitioners and 28 in-depth interviews, the study distinguishes between mature thought leaders – those with strategically aligned, cross-functional programs – and those whose initiatives remain fragmented and therefore less impactful. The findings underscore the transformative power of thought leadership when integrated into an organization’s core strategy.

Organizations with mature thought leadership programs reported an average growth rate of 8.3% in 2022, significantly outpacing the 6.5% growth seen by their less mature counterparts. This performance gap highlights the critical role strategically aligned thought leadership can play in driving tangible business results.

“When executed with strategic intent, thought leadership becomes a powerful catalyst for business growth,” said Mark Wellings, Executive Director of Thought Leadership at Momentum ITSMA. “Our research shows that when organizations invest wisely in their thought leadership programs, they can not only enhance their brand reputation but also achieve measurable financial returns.”

According to the report, 80% of marketers believe thought leadership has had a positive impact on their organization’s reputation, relationships, and revenue – the critical ‘Three Rs’ – over the past year. Mature programs stand out particularly for their ability to collaborate with clients, a practice that strengthens relationships and produces more relevant, high-impact content.

Leaders are more than twice as likely as laggards to engage in client collaboration on thought leadership initiatives (38% vs. 19%). This collaborative approach not only boosts ROI but also opens doors to new business opportunities by building deeper trust and understanding with clients.

The success of mature thought leadership programs is closely tied to their strategic alignment within the organization. These programs are characterized by a centralized strategy developed with significant input from senior leadership, ensuring that thought leadership initiatives are fully integrated with broader business objectives.

“A mature thought leadership function drives strategic conversations that align with the organization’s goals, going beyond merely producing content,” Wellings added. “When senior leaders are actively involved in shaping the thought leadership agenda, it amplifies the program’s impact, leading to better alignment with market needs and enhanced business outcomes.”

Another key differentiator of mature thought leadership programs is their proficiency in measurement. The report shows that leaders score highest in areas such as measurement (79%), recruiting expert interviewees (78%), and internal knowledge sharing (75%). These capabilities allow leaders to continuously refine their thought leadership efforts, optimizing campaigns for sustained success.

“Mature organizations excel by being data-driven and results-oriented,” Wellings added. “Their ability to measure and analyze the impact of thought leadership initiatives allows them to continuously improve and stay ahead of the competition.”

The report also explores the transformative role of generative AI in thought leadership. An overwhelming 90% of leaders believe that generative AI will revolutionize how thought leadership is produced, with many already expanding its use for tasks such as data analysis, content creation, and ideation. In contrast, those with less mature programs are still in the early stages of exploring its potential.

Momentum ITSMA’s 2024 Global Thought Leadership Benchmark clearly demonstrates that a mature thought leadership function can be a significant driver of business success. As organizations continue to navigate a rapidly changing and increasingly competitive landscape, those who prioritize and invest in the maturity of their thought leadership programs will be well-positioned to achieve superior performance and sustained growth.

Access the full Momentum ITSMA 2024 Global Thought Leadership Benchmark. 

About Momentum ITSMA

Momentum ITSMA is a growth consultancy that enables global organizations to achieve market-beating performance by winning, growing, and retaining their most valuable client relationships. 
Our services – spanning consulting, research, learning, thought leadership, and content – help companies deepen relationships, build reputation, and grow revenue.  
We pioneered Account-Based Marketing and our ongoing innovation ensures our clients outperform their competitors. 

Find out more – momentumitsma.com

Contact: Mark Wellingsmark.wellings@momentumitsma.com,  +44 (0)203 858 0808

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BOLLINGER MOTORS PARTNERS WITH NATIONAL AUTO FLEET GROUP FOR GOVERNMENT FLEET VEHICLE SALES

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Bollinger B4 Class 4 Electric Trucks Provide Electrification Solution Through NAFG Sourcewell Contract Agreement

OAK PARK, Mich., Nov. 15, 2024 /PRNewswire/ — Bollinger Motors, Inc., a commercial electric vehicle (“EV”) manufacturer, today announced it has partnered with National Auto Fleet Group (NAFG) to sell its all-electric Class 4 Bollinger B4 commercial trucks to government agencies through NAFG’s Sourcewell-awarded contract #032824-NAF.

“Bollinger Motors is excited to work with National Auto Fleet Group to bring the Bollinger B4 to one of our most important customer groups, government entities at all levels,” said Jim Connelly, chief revenue officer of Bollinger Motors. “Government agencies and municipalities are often early adopters for electrification and electric vehicle fleets. We look forward to partnering with NAFG, and their history of bringing innovative products and solutions to this important segment.”

The Bollinger B4 Chassis Cab is an all-new, all-electric Class 4 commercial truck designed from the ground up with extensive fleet and upfitter input. The vehicle has a range of 185 miles and a payload of 7,394 lbs. Bollinger’s unique chassis design protects the 158-kwh battery pack and components to offer unparalleled capability, performance and safety in the commercial market. The Bollinger B4 is an excellent fit for commercial and government/municipal fleets looking for a world-class truck, capable of performing a variety of job functions.

“At National Auto Fleet Group, we take pride in helping municipalities find and manage their fleet vehicles,” said Ben Rodriguez, HD Manager of National Auto Fleet Group. “The Bollinger B4 is an excellent addition to our vehicle portfolio and will help fill a key product need for multiple government organizations developing electrification strategies.”

Sourcewell is a self-sustaining government organization, with more than 40 years of dedicated service helping government, education, and nonprofit agencies operate more efficiently through a variety of solutions. NAFG is a vehicle vendor catering to government agencies and municipalities across the country. The agreement with NAFG provides Bollinger Motors a conduit to winning more government contracts.

Bollinger Motors has passed numerous milestones in the past several months, including:

Its production launch on Sept. 16;Regulatory achievements including FMVSS compliance, receiving the Certificate of Conformity from the Environmental Protection Agency, and CARB certification;A 145-vehicle agreement with Momentum Group;A 70-vehicle agreement with Doering Fleet Management;A 50-vehicle agreement with EnviroCharge;The addition of Anderson Motors, TEC Equipment, Affinity Truck Center, Nacarato Truck Centers, Nuss Truck & Equipment, and LaFontaine Automotive Group as dealers and service centers;Working with Our Next Energy in Novi, Michigan, to supply battery packs;Providing a full warranty coverage of the B4 chassis cab; and,Announcing Syncron as its warranty administration partner and Amerit Fleet Solutions as its mobile service provider.

ABOUT BOLLINGER MOTORS

Founded in 2015 by Robert Bollinger, Bollinger Motors, Inc. is a U.S.-based company headquartered in Oak Park, Mich. Bollinger Motors is developing all-electric commercial chassis cab trucks, Classes 4-6. In September of 2022, Bollinger Motors became a majority owned company of Mullen Automotive, Inc. (NASDAQ: MULN). Learn more at www.BollingerMotors.com and www.MullenUSA.com.

FORWARD-LOOKING STATEMENT

Certain statements in this press release that are not historical facts are forward-looking statements within the meaning of Section 27A of the Securities Exchange Act of 1934, as amended. Any statements contained in this press release that are not statements of historical fact may be deemed forward-looking statements. Words such as “continue,” “will,” “may,” “could,” “should,” “expect,” “expected,” “plans,” “intend,” “anticipate,” “believe,” “estimate,” “predict,” “potential” and similar expressions are intended to identify such forward-looking statements. All forward-looking statements involve significant risks and uncertainties that could cause actual results to differ materially from those expressed or implied in the forward-looking statements, many of which are generally outside the control of Bollinger Motors and are difficult to predict. Examples of such risks and uncertainties include: (a) Bollinger Motors’ continued partnership with NAFG and NAFG’s ability to sell Bollinger Motors vehicles; (b) Bollinger Motors’ ability to finalize a sales agreement with Momentum Group, Doering Fleet Management, and EnviroCharge and deliver purchased vehicles on schedule; (c) Bollinger Motors’ continued partnership with Nacarato Truck Centers, TEC Equipment, Affinity Truck Center, Nuss Truck & Equipment, and LaFontaine Automotive Group; (d) Bollinger Motors’ continued partnership with Our Next Energy as a battery supplier; (e) Bollinger Motors’ continued relationship with Syncron as its warranty administration provider; and (f) Bollinger Motors’ continued relationship with Amerit Fleet Solutions as its mobile service provider.

Additional examples of such risks and uncertainties include but are not limited to: (i) Bollinger Motors’ ability (or inability) to obtain additional financing in sufficient amounts or on acceptable terms when needed; (ii) Bollinger Motors’ ability to maintain existing, and secure additional, contracts with manufacturers, parts and other service providers relating to its business; (iii) Bollinger Motors’ ability to successfully expand in existing markets and enter new markets; (iv) Bollinger Motors’ ability to successfully manage and integrate any acquisitions of businesses, solutions or technologies; (v) unanticipated operating costs, transaction costs and actual or contingent liabilities; (vi) the ability to attract and retain qualified employees and key personnel; (vii) adverse effects of increased competition on Bollinger Motors’ business; (viii) changes in government licensing and regulation that may adversely affect Bollinger Motors’ business; (ix) the risk that changes in consumer behavior could adversely affect Bollinger Motors’ business; (x) Bollinger Motors’ ability to protect its intellectual property; (xi) the vehicles developed will perform as expected and (xii) local, industry and general business and economic conditions. Additional factors that could cause actual results to differ materially from those expressed or implied in the forward-looking statements can be found in the most recent annual report on Form 10-K, quarterly reports on Form 10-Q, and current reports on Form 8-K filed by Mullen Automotive, Inc., of which Bollinger Motors is a partially owned subsidiary, with the Securities and Exchange Commission. Bollinger Motors anticipates that subsequent events and developments may cause its plans, intentions, and expectations to change. Bollinger Motors assumes no obligation, and it specifically disclaims any intention or obligation, to update any forward-looking statements, whether because of new information, future events, or otherwise, except as expressly required by law. Forward-looking statements speak only as of the date they are made and should not be relied upon as representing Bollinger Motors’ plans and expectations as of any subsequent date.

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Furniture.com Launches Deal Finder to Help Shoppers Find Every Single Furniture Deal Online and In-Store this Holiday Season

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Furniture.com’s Deal Finder will source the best deals in furniture

ATLANTA, Nov. 15, 2024 /PRNewswire/ — Furniture.com, today announced the launch of its Deal Finder, a feature designed to connect shoppers with the best furniture and home goods deals online and in their neighborhoods. Deal Finder is the first of many shopper experience tools that Furniture.com will unveil as it grows in the US market.

About the Deal Finder
The Deal Finder aggregates every furniture deal and promotion from recognizable and trusted brands so customers don’t have to worry about finding the best deals in furniture. Customers easily input their location and find the most relevant deals online and near them.

By utilizing advanced algorithms and real-time data analytics, The Deal Finder will match shoppers with furniture that feels like them, is from a brand they trust, and is nearby.  By bridging the gap between consumers and retailers, and clearing out the unnecessary pop-ups and wild goose chases, Deal Finder will empower users to discover discounts and exclusive offers all while finding incredible design.

Shoppers will find deals from brands like One Kings Lane, Rooms To Go, Lamps Plus and more. To start shopping for better deals this holiday season, check it out here.

The Deal Finder is Part of Furniture.com’s Larger Plan to Re-invigorate Furniture Buying for Everyone.
Searching for furniture can be stressful and furniture buying has long been a point of contention for shoppers: 90% of furniture buyers prefer to test out furniture in-person before making a decision while 74% of buyers start the furniture search online. Furniture.com presents buyers with the tools they need to whittle down their furniture search process so that they can make their decisions faster and more confidently.

“Finding the best deal can be overwhelming. Our Deal Finder will help shoppers in a plethora of ways: from cutting down on hours spent online, to finding local furniture they can actually try out, to making sure they are getting the best deals,” said Alex Seaman, SVP and Co-Founder at Furniture.com “With Deal Finder, we are redefining the shopping experience by ensuring that every consumer can find the products they love without the hassle of endless searching.”

Furniture.com uses intuitive tech, AI, and location-based information to help shoppers find better deals and ultimately, the furniture they crave. The platform is set to transform the way consumers shop, making the furniture buying experience easier, more enjoyable and affordable.

“At Furniture.com, we’re focused on innovating the shopping experiences for retailers and consumers alike,” said Dan Bennett, Chief Marketing Officer at Furniture.com. “We’re committed to revolutionizing how we visualize, experience and purchase from brands in the home goods space and Deal Finder is just the beginning.”

About Furniture.com
Furniture.com is a high-growth technology business that is addressing fundamental challenges in the $200 billion U.S. furniture space. We have one mission: Make finding furniture easy and enjoyable. We have built an advanced discovery tool that facilitates, enhances, and streamlines the furniture purchase journey — both for B2C and B2B. Consumers can search across dozens of brands and thousands of products using our proprietary algorithm, AI tools, and comparison filters to find exactly what they’re looking for. For retail partners, we deliver a digital platform that’s been proven to expand their reach with a new, high-intent furniture audience.

Our team is comprised of world-class furniture experts, technologists, and brand builders. We are data-driven, solution-oriented, and general enthusiasts of beautiful designs and experiences. You can find us in one of our two offices, located in Atlanta and NYC.

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CaloPal: The Calorie AI Assistant That Makes Weight Loss Easier

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NEW YORK, Nov. 15, 2024 /PRNewswire/ — As the focus on healthy lifestyles grows worldwide, CaloPal introduces a groundbreaking AI-powered calorie tracking assistant, providing global users with a simple and scientific tool for weight management. Using advanced AI technology, CaloPal helps users track their daily calorie intake in real time and offers personalized dietary and health management advice, simplifying the health management process and creating a more effective weight loss solution.

Science shows that the core of weight loss lies in balancing calorie intake and expenditure. However, many people don’t fully understand the connection between food and calories, making it challenging to track food calories and plan calorie intake. Previously, people had to manually input data and perform complex operations to obtain relevant information, which made these tools cumbersome and hard to maintain over time. Additionally, earlier health tools such as calorie counter and calorie tracker couldn’t offer personalized dietary advice, making weight control a lengthy and frustrating process. Now, everything is about to change. CaloPal ensures calorie data accuracy while providing users with personalized dietary recommendations, making weight loss a much easier journey.

Nick, the founder of CaloPal, stated, “CaloPal is a revolutionary AI calorie tracking application designed for users focused on health and weight management. We’ve simplified the calorie tracking process with the latest AI technology. Users only need to take a photo of their food, and CaloPal will automatically identify the food type, analyze its components, calculate calories, and provide a nutritional breakdown. CaloPal allows users to effortlessly track their daily calorie intake without manual input, making health management much more convenient and supporting long-term calorie tracking. Additionally, CaloPal offers personalized dietary recommendations based on users’ data, helping them achieve their weight management goals more easily through balanced nutrition.”

CaloPal assists users in controlling weight through the following features:

Smart Food RecognitionReal-Time Nutritional Data AnalysisPersonalized Weight Loss RecommendationsDiet and Weight Tracking

CaloPal is now available for users to try for free through the app (App Store download link: CaloPal on App Store) and the website, Fitness Pal will be released later this month。For more information about this product and the latest updates on CaloPal, please visit our website:https://calopal.ai/

Media Contact
contact@calopal.ai

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