Connect with us

Technology

Lexar Engages with Creators and Launches Innovative Products at IFA 2024

Published

on

BERLIN, Sept. 7, 2024 /PRNewswire/ — Lexar, the globally renowned storage brand, attended IFA 2024, where it hosted a product launch event and workshops showcasing its innovative new industry-leading catalog, including Portable SSDs, memory cards, DRAM, and other innovative products.

Marking IFA’s centennial in 2024, the ‘Creation’ theme underscores storage’s integral part in driving innovation. Under the ‘Memory Creates Endless’ theme, Lexar set up a ‘Journey of Memory’ booth area, displaying groundbreaking storage products tracing back to a century ago. This vividly showcased how the evolution of storage technology has influenced and empowered creators. Through this technological evolution, Lexar has remained at the forefront, consistently delivering products and services that exceed users’ expectations.

Lexar’s Rapid Global Expansion

On September 6th, Lexar held a booth launch event to formally unveil its global brand strategy, European market progress, and the latest products.

Founded in 1996, Lexar has sales channels worldwide and offers a comprehensive array of consumer storage and memory products. Europe is a core strategic market for Lexar, with the company investing heavily in brand promotion, multi-category product development, and localized sales channels to serve the diverse user needs across different European countries.

In 2023, despite the challenging market conditions, Lexar achieved counter-cyclical growth, with global operations expanding 59.06% YOY. Also, Lexar has seen rapid European business expansion, achieving 159% YOY growth in 2023 and covering more than 20 countries. Its diverse products, including memory cards, SSDs, PSSDs, and DRAM, are very popular and have secured high market share positions in key markets like Poland, France, the Netherlands, and Germany.

Continuing this momentum, the company maintained 100% YOY sales growth in Europe during the first half of 2024.

Industry-leading Innovative Products

Lexar exhibited a lineup of pioneering products, underscoring the brand’s robust R&D and technological prowess.

Lexar Professional Go Portable SSD with Hub is a revolutionary 1-2TB portable SSD for seamless mobile video shooting. It offers unmatched freedom and portability, working alone or with a hub to add lights, mics, and power. The USB 3.2 Gen 2 SSD delivers blistering 1050MB/s read and 1000MB/s write speeds[1], enabling 4K 60fps ProRes video capture directly on iPhone 15 Pro/Max and beyond. Last month, Lexar’s Kickstarter campaign for this product reached $100,000 within 2 hours.

Lexar memory cards include the CFexpress 4.0, ARMOR series, and SD 8.0.

Lexar presents four new memory cards leveraging the next-gen PCIe 4.0 performance. The lineup includes the TYPE-B DIAMOND, GOLD, SILVER, and the TYPE-A GOLD card, all enabling seamless 8K RAW video shooting. In particular, the Lexar Professional DIAMOND CFexpress 4.0 Type B Card won the ‘TIPA WORLD AWARD 2024’ and boasts industry-leading speeds of up to 3700MB/s read and 3400MB/s write[1].

The Lexar ARMOR series include GOLD SD UHS-II and SILVER PRO SD UHS-II cards, the world’s first memory cards made of 316 stainless steel. They offer IP68 waterproofing, dustproofing, and bend-resistance—ideal for outdoor filming. For the SD8.0 card, Lexar Professional GOLD PRO SDXC Express Card delivers up to 1700MB/s[1] read speeds—over 5x faster than SD4.0 cards.

The Lexar Professional Workflow series, both 2024 Red Dot winners, herald a new era of streamlined workflows. These all-in-one solutions, with wide compatibilities and multi-module bays for different uses, empower users to boost efficiency, creativity, and productivity.

Lexar ARES RGB 2nd Gen DDR5 Desktop Memory is an exclusive series featuring premium SK hynix DRAM chips and blazing-fast speeds of up to 8000MT/s[1]. The upgraded exterior design blends classic and fashionable elements.

Lexar has also introduced the new ‘pexar’ brand and its product—the pexar digital picture frame. Featured an excellent 2K and anti-glare display, it is a smart WiFi frame that serves as a shared photo album for the whole family, making it a perfect gift for loved ones.

Connecting with Creators

Lexar has established a strong presence in the imaging industry for years, built a global community with ambassadors and elite photographers, and continually expanded storage solutions to empower creators.

This year at IFA, in addition to the meticulously designed ‘Journey of Memory’ exhibition area that attracted many visitors, Lexar also participated in the content creator hub event organized by IFA to celebrate its 100th anniversary. Lexar showcased products and interacted with the IFA-invited influencers.

Lexar hosted several workshops with four top influencers, who are famous and shared their creative insights and tips. Furthermore, Lexar offered a well-received live activity where visitors could personalize their own USB drives.

About Lexar

For more than 25 years, Lexar has been trusted as a leading global brand of memory solutions. Our award-winning lineup includes memory cards, USB Flash Drives, card readers, solid-state drives, and DRAM. For more information, visit lexar.com

[1] * Speeds based on internal testing. Actual performance may vary.

Media Elements:

[Press Images]
[Onsite Photos]

View original content to download multimedia:https://www.prnewswire.com/apac/news-releases/lexar-engages-with-creators-and-launches-innovative-products-at-ifa-2024-302240794.html

SOURCE Lexar

Continue Reading
Click to comment

Leave a Reply

Your email address will not be published. Required fields are marked *

Technology

Military Cybersecurity Market to Grow by USD 17.9 Billion (2024-2028) Due to Cloud Adoption, AI-Driven Market Insights by Technavio

Published

on

By

NEW YORK, Sept. 16, 2024 /PRNewswire/ — Report on how AI is driving market transformation- The global military cybersecurity market size is estimated to grow by USD 17.90 billion from 2024-2028, according to Technavio. The market is estimated to grow at a CAGR of  11.53%  during the forecast period. Increase in adoption of cloud-based services is driving market growth, with a trend towards high adoption of AI and machine learning. However, system integration and interoperability issues  poses a challenge. Key market players include Airbus SE, BAE Systems Plc, Booz Allen Hamilton Holding Corp., Broadcom Inc., CACI International Inc., Cisco Systems Inc., Digital Management LLC, Fortinet Inc., General Dynamics Corp., GovCIO, Intel Corp., International Business Machines Corp., Leidos Holdings Inc., Lockheed Martin Corp., ManTech International Corp., NetCentrics Corp., Northrop Grumman Corp., RTX Corp., SAIC Motor Corp. Ltd., Thales Group, and Viasat Inc..

Key insights into market evolution with AI-powered analysis. Explore trends, segmentation, and growth drivers- View the snapshot of this report

Military Cybersecurity Market Scope

Report Coverage

Details

Base year

2023

Historic period

2018 – 2022

Forecast period

2024-2028

Growth momentum & CAGR

Accelerate at a CAGR of 11.53%

Market growth 2024-2028

USD 17903.9 million

Market structure

Fragmented

YoY growth 2022-2023 (%)

10.45

Regional analysis

North America, APAC, Europe, Middle East and Africa, and South America

Performing market contribution

North America at 36%

Key countries

US, China, India, Russia, and UK

Key companies profiled

Airbus SE, BAE Systems Plc, Booz Allen Hamilton Holding Corp., Broadcom Inc., CACI International Inc., Cisco Systems Inc., Digital Management LLC, Fortinet Inc., General Dynamics Corp., GovCIO, Intel Corp., International Business Machines Corp., Leidos Holdings Inc., Lockheed Martin Corp., ManTech International Corp., NetCentrics Corp., Northrop Grumman Corp., RTX Corp., SAIC Motor Corp. Ltd., Thales Group, and Viasat Inc.

Market Driver

The integration of Artificial Intelligence (AI) and machine learning in military cybersecurity is anticipated to significantly contribute to economic growth, particularly in developed economies. Developed countries are adopting AI-based solutions at a faster pace due to their advanced infrastructure. Machine learning, a subset of AI, delivers outputs similar to humans without extensive programming. Technologies like autonomous vehicles, speech recognition, and advanced web searches utilize machine learning. Extensive research and development activities are ongoing in this field. As AI replaces human monitoring and analysis, human error is reduced, leading to more effective cybersecurity solutions. This enhancement is projected to fuel the expansion of the global military cybersecurity market. 

Military cybersecurity is a critical issue as military systems, networks, and infrastructure face increasing threats from cyber attacks. Unauthorized access, espionage, and malicious activities pose risks to military operations and defense organizations. State-sponsored attacks and cyber warfare are major concerns. Defense budgets continue to grow to fund cybersecurity measures, including cloud computing solutions from cybersecurity companies. Threat intelligence, incident response, machine learning, and quantum-resistant cryptography are essential security solutions. Defense organizations must also secure their supply chains and communication networks. Cybersecurity norms, cloud-based storage solutions, and investments by governments are driving innovation in areas like autonomous defense, blockchain, space operations, and security professional services. The Biden-Harris Administration prioritizes military cybersecurity, focusing on training and education, deployment modes, data security, application security, cloud security, and endpoint security. Defense personnel require ongoing training to counter evolving threats.

Request Sample of our comprehensive report now to stay ahead in the AI-driven market evolution!

Market Challenges

The military sector’s increasing adoption of advanced technologies brings about the need for network security solutions. However, defense agencies encounter challenges in integrating these solutions with their existing IT infrastructure. Vendors must offer unified IT solutions to ensure seamless integration. Technical issues during operations can result in significant costs and reduced efficiency. Hacking-related malfunctions, such as server errors and technical defects, pose a threat. To mitigate these risks, vendors must conduct rigorous trials before market introduction. Integration of multiple IT systems on traditional infrastructure can lead to cross-platform issues, potentially hindering military cybersecurity implementation and market growth.Military organizations face unique cybersecurity challenges in areas like supply chain security, threat intelligence, incident response, and defense security norms. Machine learning and quantum-resistant cryptography help strengthen network, endpoint, application, data, cloud, and communication security. Cyber-physical systems, autonomous defense, blockchain, and space operations require specialized solutions. Biden-Harris Administration’s focus on cybersecurity includes investments in cybersecurity technologies, professional services, training, and education. Challenges include hacking, import/export analysis, and compliance with defense security norms. Cloud-based storage solutions, security services, and encryption are essential for data protection. Access controls, national security, and incident response are critical components of defense cybersecurity strategies. Military cybersecurity requires a multi-layered approach to address the evolving threat landscape. This includes deploying security solutions for various modes, implementing communication networks with intelligence and surveillance capabilities, and ensuring supply chain security. Defense personnel need ongoing training to stay updated on the latest cybersecurity trends and best practices. Defense budgets continue to increase for cybersecurity initiatives, with investments in unmanned vehicles, cloud-based storage solutions, and security services.

Discover how AI is revolutionizing market trends- Get your access now!

Segment Overview 

This military cybersecurity market report extensively covers market segmentation by  

Deployment 1.1 On-premise1.2 Cloud-basedType 2.1 Network security2.2 Data security2.3 Identity and access management2.4 Cloud securityGeography 3.1 North America3.2 APAC3.3 Europe3.4 Middle East and Africa3.5 South America

1.1 On-premise-  The on-premises segment dominated the global military cybersecurity market in 2022, accounting for the largest share. On-premises security solutions run on an organization’s own hardware infrastructure, enabling defense institutions to purchase licenses for cybersecurity software to operate on their local servers. The primary advantage of on-premises systems is data protection, as data is stored locally, granting end-users complete control. Military organizations maintain full authority over their network security without external interference. Although the demand for on-premises systems has decreased due to the rise of cloud-based alternatives, concerns regarding security, compliance, and network control continue to drive market growth.

Download a Sample of our comprehensive report today to discover how AI-driven innovations are reshaping competitive dynamics

Research Analysis

The Military Cybersecurity Market encompasses the protective measures implemented to safeguard military systems, networks, and infrastructure from cyber threats. With the increasing reliance on technology for military operations, unauthorized access, espionage, and malicious activities pose significant risks. Defense organizations face threats from state-sponsored attacks, hacking, and import/export analysis. To counter these risks, governments are making substantial investments in cybersecurity technologies, including cloud-based storage solutions, encryption, access controls, and security services. The Biden-Harris Administration has prioritized cybersecurity, recognizing its importance to national security. Unmanned vehicles and defense personnel also require protection. The defense budget reflects this priority, with a growing allocation towards cybersecurity. Cybersecurity is essential to maintaining the integrity and confidentiality of military information, ensuring the safety of defense personnel, and preserving national security.

Market Research Overview

The Military Cybersecurity market encompasses the protection of Military systems, networks, and infrastructure from Cyber threats such as unauthorized access, espionage, malicious activities, and state-sponsored attacks. Cybersecurity measures are essential to safeguard Military operations and defense organizations from Cyber warfare. Defense budgets continue to prioritize Cybersecurity, with investments in Cloud computing, Cybersecurity companies, and advanced technologies like Machine learning, Quantum-resistant cryptography, Blockchain, and Autonomous defense. Military cybersecurity extends to securing Cyber-physical systems, communication networks, Intelligence and surveillance, and Supply chain. Defense organizations face various threats, including hacking, import/export analysis, and encryption breaches. Access controls and National security are paramount, with a focus on Cloud-based storage solutions, Security services, and Cybersecurity technologies. Personnel training and education are crucial, with deployment modes varying from on-premises to Cloud-based solutions. The Biden-Harris Administration has focued Military cybersecurity, with Defense personnel receiving increased training and education. Defense budgets continue to allocate funds for Cybersecurity, with a focus on securing Space operations, Unmanned vehicles, and Defense personnel. Cybersecurity norms and regulations are evolving, with a growing emphasis on Threat intelligence, Incident response, and Deployment modes.

Table of Contents:

1 Executive Summary
2 Market Landscape
3 Market Sizing
4 Historic Market Size
5 Five Forces Analysis
6 Market Segmentation

DeploymentOn-premiseCloud-basedTypeNetwork SecurityData SecurityIdentity And Access ManagementCloud SecurityGeographyNorth AmericaAPACEuropeMiddle East And AfricaSouth America

7 Customer Landscape
8 Geographic Landscape
9 Drivers, Challenges, and Trends
10 Company Landscape
11 Company Analysis
12 Appendix

About Technavio

Technavio is a leading global technology research and advisory company. Their research and analysis focuses on emerging market trends and provides actionable insights to help businesses identify market opportunities and develop effective strategies to optimize their market positions.

With over 500 specialized analysts, Technavio’s report library consists of more than 17,000 reports and counting, covering 800 technologies, spanning across 50 countries. Their client base consists of enterprises of all sizes, including more than 100 Fortune 500 companies. This growing client base relies on Technavio’s comprehensive coverage, extensive research, and actionable market insights to identify opportunities in existing and potential markets and assess their competitive positions within changing market scenarios.

Contacts

Technavio Research
Jesse Maida
Media & Marketing Executive
US: +1 844 364 1100
UK: +44 203 893 3200
Email: media@technavio.com
Website: www.technavio.com/

View original content to download multimedia:https://www.prnewswire.com/news-releases/military-cybersecurity-market-to-grow-by-usd-17-9-billion-2024-2028-due-to-cloud-adoption-ai-driven-market-insights-by-technavio-302247678.html

SOURCE Technavio

Continue Reading

Technology

Sinch Accelerates Adoption of Rich Communication Services (RCS) Business Messaging with RCS Upscale

Published

on

By

Leading the Evolution of Customer Engagement with Secure, Interactive, and Branded Messaging Across Devices & Platforms

ATLANTA and STOCKHOLM, Sept. 16, 2024 /PRNewswire/ — Sinch (Sinch AB (publ) – XSTO: SINCH), which is pioneering the way the world communicates through its Customer Communications Cloud, is accelerating the adoption of Rich Communication Services (RCS.)   Sinch has consistently delivered secure, branded, and interactive messaging solutions, offering flexible options that include messaging APIs, SaaS tools, and messaging enablement services. These solutions empower both brands and carriers to embrace RCS and transform customer interactions.

With Sinch’s RCS Upscale solution, businesses can seamlessly transition from SMS to RCS without additional costs or integration changes.  For markets where RCS is not fully supported, Sinch’s SMS fallback ensures continued messaging reach.  Customers using Sinch’s RCS solutions have seen unparalleled delivery and engagement rates on high-value use cases across the customer journey, making RCS an ideal choice for businesses looking to transform customer experiences.

Sinch sends millions of RCS business messages each month, helping brands like EasyPark and Micromania-Zing in EMEA, delivery companies in the North America, and banks across Latin America and India.  Sinch’s solutions are helping these organizations leverage RCS to improve their messaging capabilities, driving better customer engagement and satisfaction.

The release of iOS 18, which introduces RCS support in select markets, marks a

pivotal moment for the growth of RCS.  This development brings a more united and seamless messaging experience between Apple and Android devices for consumers, paving the way for RCS Business Messaging (RBM) adoption.  With Apple’s commitment to supporting the RCS Universal 2.4, which includes RBM, the stage is set for broader adoption, providing businesses with a powerful new tool to engage customers through rich, interactive experiences directly in their mobile inbox across a wider range of devices.

Sinch’s innovations in RCS are further evidenced by tools like the Omnichannel Connector on Salesforce AppExchange, which enables Salesforce Marketing Cloud customers to create dynamic, interactive campaigns.

Backed by Sinch’s global super network, strong direct operator connections, and a preferred partnership with Google, the company leads the RCS space and is fully prepared for widespread RCS rollout. Sinch’s APIs, SaaS tools, and carrier enablement services empower both businesses and carriers to create personalized, interactive RCS

experiences, driving significant improvements in customer engagement across industries.

“Sinch RCS products and solutions help businesses quickly upgrade to RCS, whether they’re looking to upscale from SMS or enable richer, more interactive and conversational experiences for their customers,” said Lodema Steinbach, VP of Product & Carrier Relations, North America at Sinch. “With a broad range of offerings and expertise across customer segments, Sinch provides the flexibility businesses need to enhance customer engagement in a secure, trusted environment.”

“As RCS adoption accelerates, we are proud to lead this technological shift,” Steinbach added. “Sinch’s API-first platform and SaaS solutions make it easy for brands to adopt RCS and drive results, whether through simple transactional messaging or richer, more interactive customer engagements. Our deep relationships with mobile operators and in-house expertise position us to support businesses throughout their RCS journey.”

To learn more about implementing RCS and how it can transform customer engagement, download Sinch’s comprehensive guide on building a business case for RCS or contact our team for personalized support.

CONTACT: 
For further information please contact:
Janet Lennon, Director of Global PR & Communications
janet.lennon@sinch.com |1.206.914.6175

This information was brought to you by Cision http://news.cision.com

View original content:https://www.prnewswire.com/news-releases/sinch-accelerates-adoption-of-rich-communication-services-rcs-business-messaging-with-rcs-upscale-302249386.html

SOURCE Sinch AB

Continue Reading

Technology

LAZ collaborates with bp to bring bp pulse ultra-fast public EV charging hubs to 20 cities over next five years

Published

on

By

Under the agreement, the ultra fast charging sites will host Level 3 chargers, be open to the public 24/7 and provide drivers with up to one hour of free parking while charging

HARTFORD, Conn., Sept. 16, 2024 /PRNewswire/ — LAZ Parking, the largest, fastest-growing privately owned parking operator in the United States, is pleased to announce that it has entered into an agreement with bp pulse to collaborate in the development, deployment, and operation of ultra-fast public charging hubs at LAZ-managed locations. bp pulse is a leading worldwide provider and best-in-class operator of ultra-fast electric vehicle charging. LAZ manages and leases a network of distributed real estate encompassing 1.6 million parking spaces in over 3,800 locations in 42 states and 477 cities in the U.S. and Canada.

“We are thrilled to be collaborating with bp pulse,” said Alan Lazowski, Chairman and CEO, of LAZ Parking. “This agreement builds on LAZ’s mission to provide value to our clients and opportunities for our employees. By focusing on embracing emerging technologies, and collaborating with major stakeholders, like bp pulse, we are driving positive change and propelling the parking industry toward a resilient and more efficient future.”

The ultra-fast charging hubs developed by bp pulse are classified as Level 3 charging and rated at 250kW or higher. These chargers can provide EV customers with a full charge in 30-45 minutes depending on variables like vehicle type and battery health.  

“This collaboration with LAZ supports the delivery of our strategy to bring EV charging to major metro areas at locations where drivers are already going in their day-to-day routines,” said Sujay Sharma, CEO bp pulse America. “bp pulse is proud to be to working with like-minded partners who have long term commitments to the EV transition and are propelling the EV industry forward. These LAZ locations will be a welcome addition to bp’s own extensive real estate footprint across the US and bp pulse’s existing third-party relationships like our recently announced plans with Simon Property Group, amongst others.”

As LAZ’s preferred partner for ultra-fast charging nationwide, bp pulse will work with LAZ to identify locations best suited for ultra-fast charging hubs with a focus on key metros and other areas with a high density of vehicles including those with high tenancy housing, universities and hotels. Each site will be publicly available and operate 24/7 to ensure drivers can charge when they need to. As part of the charging experience, EV drivers will receive up to one hour of free parking when they charge using the bp pulse app.

“Unlike many other companies in this space, bp is a proven global brand committed to electrification internationally,” said Lazowski. “They are experts at designing, building, operating, and maintaining infrastructure. We could not be happier in our choice of a partner for this exciting collaboration.”

About LAZ Parking 

LAZ Parking is the largest, fastest-growing privately owned parking operator in the United States and a pioneer in digital parking technology. Founded in Hartford, CT, LAZ has been providing best-in-class parking management and transportation services since 1981 and operates over 1.6 million parking spaces in over 3,800 locations in 42 states and 477 cities in the U.S. and Canada. LAZ is an industry leader in business intelligence, remote monitoring, eCommerce solutions, and Proximity On-Demand Services or “LAZ PODS”. We leverage our international network of parking facilities to offer cutting edge, tech-enabled solutions, that include EV charging, micro warehousing, last-mile logistics, working across the hospitality, commercial, healthcare, airports, transportation, universities, government, retail, events, residential, and shuttle service industries. LAZ is a people first, conscious capitalist company, committed to elevating humanity through business. Additional information can be found at www.lazparking.com.

About bp pulse

bp pulse is bp’s electric vehicle (EV) charging business. Focused on fast and reliable charging, bp pulse deploys charging points for EV drivers and commercial fleets on the go; at destination hubs, at the depot and bp retail sites.

Around the world bp pulse is partnering with some of the world’s biggest businesses, while developing the Gigahub™ network, a series of large EV high-speed charging hubs in high-demand locations.

Electric vehicle charging is one of five growth engines of bp’s transformation into an integrated energy company. The company has already installed more than 33,900 charge points and aims to expand its network of public EV charging stations to more than 100,000 worldwide by 2030.

View original content to download multimedia:https://www.prnewswire.com/news-releases/laz-collaborates-with-bp-to-bring-bp-pulse-ultra-fast-public-ev-charging-hubs-to-20-cities-over-next-five-years-302249389.html

SOURCE LAZ Parking

Continue Reading

Trending