Connect with us

Technology

Beauty With a Twist: OrangeTwist and Moontide’s Campaign Reminds Us All to ‘Make Time for You’

Published

on

Moontide, a leading data-driven marketing agency, has teamed up with OrangeTwist to introduce the “Make Time For You” campaign. Unique in its approach, the campaign shifts the focus from aesthetic treatments to the wellness benefits of self-care, emphasizing the importance of taking time for yourself. By featuring Father Time in a humorous narrative, it delivers a message that beauty and self-care are accessible to everyone. Set to launch across major platforms, this campaign is poised to resonate with audiences and redefine how the industry talks about beauty and wellness.

LOS ANGELES, Sept. 3, 2024 /PRNewswire-PRWeb/ — Moontide, a leading data-driven marketing agency, has partnered with OrangeTwist, a premier aesthetic treatment brand, to launch the “Make Time For You” campaign. This forward-thinking initiative challenges the traditional portrayal of beauty in the aesthetics industry, moving beyond the familiar images of women receiving treatments to deliver an insightful message that connects with a broader audience.

“Moontide’s thoughtful approach to understanding consumer insights and their ability to craft effective marketing strategies that capture the spirit of the OrangeTwist brand have made them a valued partner for us,” said Denise Keeler, chief growth officer of OrangeTwist.

The “Make Time For You” campaign is rooted in insights from the MRI-Simmons Fall Doublebase 2023 study, which revealed that 62% of consumers feel they don’t have time for self-care, while 77% feel pressured to maintain the appearance that their lives are under control. Moontide crafted a narrative that directly addresses these concerns, emphasizing the importance of taking time for oneself in a fast-paced world. The campaign cleverly breaks the mold by featuring Father Time, a universally recognized figure, to convey that anyone can look and feel their best with the help of OrangeTwist.

“Our data revealed a significant portion of consumers feel they lack the time to focus on their own well-being,” said Warren Schaffer, president of Moontide. “By centering our campaign around the concept of reclaiming time for oneself, we tapped into a sentiment that connects deeply across all demographics. This campaign highlights how OrangeTwist’s treatments offer a perfect way for anyone to make the time to prioritize self-care.”

The “Make Time For You” campaign also stands out for its use of wit—a rarity in the aesthetics industry. By featuring Father Time in a clever, lighthearted narrative, the campaign not only challenges the conventional image of beauty but also delivers an inclusive message that beauty and self-care are accessible to all.

“We wanted to create something that truly broke the mold in the aesthetics industry,” said Sheldon Melvin, executive creative director at Moontide. “By placing Father Time at the center of our narrative, we’re not just using a creative device—we’re redefining who can benefit from aesthetic treatments. This campaign is about making the concept of ‘taking time for yourself’ resonate across genders and ages in a memorable way. Father Time, traditionally seen as a harbinger of aging, is now a symbol of reclaiming time and turning back the clock with OrangeTwist.”

Moontide has been OrangeTwist’s trusted partner for years, thanks to its deep expertise in the aesthetics space and a proven track record of delivering data-driven campaigns that drive business results.

“Moontide’s thoughtful approach to understanding consumer insights and their ability to craft effective marketing strategies that capture the spirit of the OrangeTwist brand have made them a valued partner for us,” said Denise Keeler, chief growth officer of OrangeTwist. “We appreciate their dedication to raising the bar in aesthetics marketing.”

The “Make Time For You” campaign will launch across multiple platforms, including online TV, social media, digital ads, and paid search. It will be featured in prominent industry publications and at key aesthetic industry events, where it is expected to generate significant buzz and engagement.

About Moontide

Founded in 2007, Moontide is an innovative, independent mid-size agency known for its strategic, data-driven approach. The agency delivers results across media, data, creative, technology, and customer experience, helping ambitious companies lead their category or create their own. For more information, visit www.moontide.agency.

About OrangeTwist

OrangeTwist is a leading aesthetic treatment brand offering a range of non-invasive services designed to help clients look and feel their best. With a focus on innovation and customer experience, OrangeTwist provides personalized treatments that deliver real results. For more information, visit www.orangetwist.com.

Media Contact

Melissa Pardo, Moontide, 1 (310) 376-7800, pr@moontide.agency, https://www.moontide.agency/ 

Cynthia Sutherland, ICCU PR, cynthia@1creativeconceptpr.com, 1creativeconceptpr.com 

LinkedIn

View original content to download multimedia:https://www.prweb.com/releases/beauty-with-a-twist-orangetwist-and-moontides-campaign-reminds-us-all-to-make-time-for-you-302235738.html

SOURCE Moontide

Continue Reading
Click to comment

Leave a Reply

Your email address will not be published. Required fields are marked *

Technology

The Hottest Dog Bronchial Health Supplement on Shopee in 2024

Published

on

By

SEOUL, South Korea, Nov. 10, 2024 /PRNewswire/ — As a dog owner, you may have often heard your furry friend coughing, whether it’s a dry hack or a honking sound. Though it might seem trivial, these coughs can cause serious discomfort for your furry friend and create anxiety for you as a caring pet parent.

DOCTORBY’s BREATH CARE is a nutritional supplement designed to support bronchial health in dogs, currently gaining attention among many pet owners on Shopee.

Coughing in dogs can be triggered by various factors, including temperature fluctuations, strong air conditioning, and dust or debris inhaled during walks. Additionally, as dogs age, their bronchial immunity can weaken, leading to potential health issues.

BREATH CARE contains a blend of functional ingredients like the plant-based complex extract TF-343, magnesium, and propolis, which can help alleviate respiratory issues such as coughing and support the elimination of waste accumulated in the bronchial passages.[1] With a taste dogs love, it doubles as a treat, making it incredibly easy for pet owners to administer. Furthermore, it has passed heavy metal and toxicity tests, ensuring safety without the use of synthetic sweeteners or colorings.

Currently, BREATH CARE ranks as one of the top products in Shopee’s pet nutrition and supplement category. In May 2024, it achieved the number one sales position in the pet nutrition category on Shopee Singapore, garnering immense popularity. Shopee has reported a staggering 3,000% growth in sales compared to 2023. Notably, DOCTORBY has not only topped the charts on Shopee but has also held the number one position on Amazon Japan for 22 consecutive weeks, establishing itself as a leader in the South Korean pet nutrition market and rapidly expanding in the global market.

For cat owners, the cat-specific bronchial supplement, CAT BREATH CARE, is also enjoying tremendous popularity. Additionally, DOCTORBY offers a variety of health supplements, including ‘SKIN & COAT’ for skin support, ‘EYES CARE’ for eye health and tear stain improvement, and ‘HAIRBALL CARE’ to assist with hairball elimination in cats. In Singapore, DOCTORBY products are exclusively available on Shopee.

Enjoy fast delivery via Shopee’s reliable fulfillment services, with most orders arriving within 2 to 3 days for a satisfying shopping experience. Shopee also hosts monthly promotional events, such as Double Day and Pay Day, offering a range of exciting deals. Moreover, a special Mega Day event is planned for November 11, promising additional benefits for shoppers.

[1] Korean J. Food Sci. Technol. Vol.35, no.5, pp980-987 (2003)

 

View original content to download multimedia:https://www.prnewswire.com/apac/news-releases/the-hottest-dog-bronchial-health-supplement-on-shopee-in-2024-302299805.html

SOURCE DOCTORBY

Continue Reading

Technology

LG Display Succeeds in Developing World’s First Stretchable Display that Expands by 50 Percent

Published

on

By

SEOUL, South Korea , Nov. 9, 2024 /PRNewswire/ — LG Display, the world’s leading innovator of display technologies, announced today its unveiling of the world’s first Stretchable display capable of expanding up to 50%, the highest rate of elongation in the industry. At LG Science Park in Seoul on Nov. 8, the company demonstrated the panel at a meeting of more than 100 South Korean industry, academia, and research stakeholders involved in a Stretchable display national project.

Stretchable displays are seen as the ultimate free-form screen technology because they can be freely transformed into any shape, including by stretching, folding, and twisting.

The new prototype features a 12-inch screen that stretches up to 18 inches, while simultaneously delivering a high resolution of 100ppi (pixels per inch) and full red, green, and blue (RGB) color.

Compared to the first Stretchable display prototype unveiled in 2022, the new panel’s maximum elongation rate has more than doubled from 20% to 50%. This enhanced stretchability enables various display design possibilities, raising the technology’s potential competitiveness when commercialized.

By applying a number of new technologies, such as improving the properties of a special silicon material substrate used in contact lenses and developing a new wiring design structure, LG Display improved the panel’s stretchability and flexibility, exceeding the original national project’s target of 20% elongation.

In addition, by using a micro-LED light source of up to 40μm (micrometers), the new prototype’s strengthened durability means it can be repeatedly stretched over 10,000 times, maintaining clear image quality even in extreme environments such as exposure to low or high temperatures and external shocks.

Stretchable displays are not only thin and lightweight but also capable of adhering to irregularly curved surfaces like clothing and skin. They are expected to be widely applied in various industries, from fashion and wearables to mobility.

The company showcased numerous concepts for the application of Stretchable displays, including an automotive panel that stretches out into a convex shape and can be operated by hand as well as a wearable display attached to firefighters’ uniforms that provides real-time information.

LG Display was selected as the lead company for the national project to develop Stretchable displays in 2020 and since then has been conducting joint R&D with 19 domestic industry and research institutes. It is one of the major tasks of a wider project to develop core technologies for next-generation displays promoted by South Korea’s Ministry of Trade, Industry and Energy (MOTIE) along with the Korea Planning & Evaluation Institute of Industrial Technology.

By successfully completing the project, LG Display has not only secured core technologies that can lead the next-generation display market but also contributed to localizing materials, components, and equipment as well as building an R&D infrastructure.

“We will continue to build a sustainable future display ecosystem through close cooperation between South Korean industry, academia, and research stakeholders,” said Soo-young Yoon, CTO and Executive Vice President of LG Display.

About LG Display

LG Display Co., Ltd. [NYSE: LPL, KRX: 034220] is the world’s leading innovator of display technologies, including thin-film transistor liquid crystal and OLED displays. The company manufactures display panels in a broad range of sizes and specifications primarily for use in TVs, notebook computers, desktop monitors, automobiles, and various other applications, including tablets and mobile devices. LG Display currently operates manufacturing facilities in Korea and China, and back-end assembly facilities in Korea, China, and Vietnam. The company has approximately 70,707 employees operating worldwide. For more news and information about LG Display, please visit www.lgdisplay.com.

Media Contact:
Joo Yeon Jennifer Ha, Manager, Communication Team
Email: hjy05@lgdisplay.com 

View original content to download multimedia:https://www.prnewswire.com/news-releases/lg-display-succeeds-in-developing-worlds-first-stretchable-display-that-expands-by-50-percent-302300599.html

SOURCE LG Display

Continue Reading

Technology

Stay Better in China: Tell the Beautiful China to the World

Published

on

By

NANCHANG, China, Nov. 9, 2024 /PRNewswire/ — A report from Jiangxi International Communication Center (JXICC): Komurcu Busra, an international student from Nanchang University, talks about her life in China. She felt the simplicity of Chinese countryside and pure beauty of nature here. She wants to tell the beautiful China to the world.

https://www.youtube.com/watch?v=vQGbRJc4ncc

View original content to download multimedia:https://www.prnewswire.com/news-releases/stay-better-in-china-tell-the-beautiful-china-to-the-world-302277393.html

SOURCE Jiangxi International Communication Center(JXICC)

Continue Reading

Trending