LCA shows 150 years of life cycle for Porotherm

BENGALURU, India , Jan. 8, 2025 /PRNewswire/ — wienerberger India’s flagship product, Porotherm Smart Bricks, has demonstrated an exceptional environmental performance in a recent Life Cycle Analysis (LCA) conducted by LEAD Consultancy and Engineering Services (India) Pvt Ltd.

The LCA, adopted the ‘Cradle to Grave’ approach, adhering to international standards (EN 15804+A2 & ISO 14025 / ISO 21930) and assessed the Global Warming Potential (GWP) of various walling materials. The ‘Cradle to Grave’ approach covers entire life cycle of a product from the excavation of raw materials to manufacturing process, transportation, installation, and usage to its end-of-life phases.

Porotherm Smart Bricks including Porotherm HP, Porotherm Plus, FB Exteria and Grinded bricks showed a remarkable GWP of 97.103 Kg CO2e per ton, significantly outperforming other materials. The lifespan of Porotherm is 150 years as per the LCA report. 

Porotherm Vs other walling materials

The Global Warming Potential (GWP) of Porotherm is much lesser as compared to other walling materials as per the LCA 

Porotherm: 97.103 Kg CO2e/tonAutoclaved Concrete: 230 Kg CO2e/tonBurnt Clay Bricks: 330 Kg CO2e/tonConcrete Blocks: 400 Kg CO2e/tonReinforced Concrete Wall: 800 Kg CO2e/ton

For a typical 1500 Sqft residence, Porotherm’s total embodied carbon is 1491, compared to:

3172 for Autoclaved Concrete21133 for Burnt Clay Bricks18401 for Concrete Blocks52277 for Reinforced Concrete Wall

“This significant reduction in carbon footprint underscores our commitment to sustainability,” said Mr. Monnanda Appaiah, Managing Director, wienerberger India. “Our eco-conscious approach enables us to create environmentally friendly products, contributing to a greener future.”

Sustainable Manufacturing

Porotherm’s composition includes an impressive 90% recycled waste, including:

Stone slurryRice huskTank clay (silt removed from dead tanks and lakes during de-silting)

Only 10% of the raw material is clay sourced from clay mines. This innovative use of recycled materials significantly reduces waste and minimizes the product’s ecological footprint.

The benefits of Porotherm’s sustainable manufacturing process extend beyond environmental benefits, offering:

Reduced waste disposal costsConservation of natural resourcesLower energy consumption

About wienerberger India

wienerberger India provides innovative building solutions, focusing on environmental responsibility and sustainable development. With a strong commitment to reducing carbon emissions, wienerberger India strives to minimize its ecological footprint while promoting sustainable development.

For more information log on to : https://www.wienerberger.in/

Photo: https://mma.prnewswire.com/media/2592529/Porotherm_Smart_Bricks.jpg

View original content to download multimedia:https://www.prnewswire.com/in/news-releases/wienerberger-india-achieves-lowest-carbon-footprint-with-porotherm-smart-bricks-302345212.html

SINGAPORE, Jan. 7, 2025 /PRNewswire/ — Pollo AI  continues to raise the bar in AI video generation with the addition of its latest feature: Consistent Character Video, which can transform still images into high quality AI videos, while maintaining consistency of characters, objects, or scenes throughout every frame.

Users can upload one or up to three images of a subject to the tool – it could be a person’s face, for example, or image(s) of an inanimate object, like an appliance or piece of clothing, or image(s) of specific scenes. The AI video generator will then use the image(s) as the reference point(s) when generating its video content, ensuring that the original visuals are accurately and consistently portrayed.

This way, users can make multiple videos while keeping the same consistent subjects. They can make themselves the star of numerous clips, for example, or incorporate real-life items into their video creations. While other elements of the videos may change, the core subjects you choose will always remain consistent.

The uses for this are numerous. Brands, for example, could upload images of their latest products and then make various AI-generated videos featuring those products in a range of settings and scenarios. Or creators could make entire feature-length films by generating multiple short-form AI videos with the same consistent subjects in different scenes.

You could even upload an image of a famous landmark or monument, and instruct the tool to use that throughout your video creations. This makes it so much easier to create sequences or series of videos with the same consistent background, environment, or setting – a feat that many AI video generators have historically struggled with.

It’s a huge leap forward for AI video technology. Before the Consistent Character Video Generator, many users had expressed frustration when it came to trying to keep the same characters and subjects in multiple AI-generated videos. But with this new tool, that challenge has been solved.

What’s more, the Consistent Character Video Generator is backed up by Pollo AI’s advanced algorithms and powerful technology. Thanks to that, it’s able to make some of the most visually impressive AI videos, with cinematic levels of quality, fluid motion, realistic physics, and other desirable characteristics.

Plus, just like other AI videos generated with Pollo AI, the user has total control over various aspects, such as the aspect ratio, the length of the video, the resolution, and the camera movement. With this bold new addition, Pollo AI continues to assert itself as one of the leading and most innovative names in the AI video sphere.

View original content:https://www.prnewswire.com/news-releases/pollo-ai-launches-consistent-character-video-to-maintain-consistency-of-characters-objects-or-scenes-in-generated-videos-302343975.html

SOURCE Pollo AI

SHIJIAZHUANG, China, Jan. 8, 2025 /PRNewswire/ — A news report from Great Wall New Media — Steel is the primary pillar industry of Hebei Province. Relying on abundant resource endowments, a complete industrial chain, and modern technological advantages, Hebei’s steel industry has gradually formed an industrial cluster centered around Tangshan, Handan, Shijiazhuang, Chengde, and other key areas.

In recent years, Hebei has been actively promoting the steel industry’s transition towards intelligence, sustainability, and internationalization. Its products are widely exported to 20 countries and regions, becoming a crucial support for infrastructure construction in Belt and Road countries. 

Today, let’s follow Xiao Wan from France to unlock the secrets of steel.

Video – https://mma.prnewswire.com/media/2593292/video.mp4

View original content:https://www.prnewswire.co.uk/news-releases/what-hebei-can-offerhebei-steel-forging-future-302345257.html