Technology

Coofandy and Ekouaer’s New York Fashion Week Debut Kickstart Global Expansion Plans

Published

4 months ago

August 31, 2024

News provided by China Fashion Collective

NEW YORK, Aug. 31, 2024 /PRNewswire/ — Leading international menswear brand Coofandy, and women’s sleepwear label Ekouaer are set to make their debut at New York Fashion Week with a runway presentation at the iconic landmark building Cipriani at 25 Broadway on the evening of Sunday, September 8, 2024. This event will showcase their modern philosophy in both design and business.

Launched in 2015 with an Amazon storefront, Coofandy began as a startup offering accessible style for menswear aficionados, the initial collection range of de rigeur business shirts and suits soon expanded to include casual knitwear, tuxedos, and even beachwear. The brand’s rapid ascent saw revenues surge from $6 million in its first year to a staggering $200 million by 2023. This explosive growth propelled Coofandy’s expansion across European markets, focusing on the business shirts and suits category.

Courtesy of Coofandy

“Our rapid growth is attributed to our data-driven product development and sales strategies,” said Silvia Zhang, Coofandy’s Brand Manager. “Our in-house product team of 15 specialists works tirelessly on big data initiatives, allowing us to turn designs into products in just one to two weeks. This agility gives us a significant market advantage.”

For its inaugural NYFW appearance, Coofandy will unveil 40 captivating looks. Zhang teased a major highlight—a top supermodel will open the show, with details under wraps until the premiere.

Ekouaer will bring a feminine touch to the runway with 20 womenswear looks that incorporate their stylish sleepwear for all occasions, demonstrating the versatility of their design.

“The 2025 Spring-Summer collection is designed for the fashion-forward, free-spirited woman, who values comfort just as much as style,” Roger Luo said, Ekouaer’s brand director, also teasing the exciting prospect of an iconic supermodel gracing the runway as the opening act for the collection.

In preparation for their NYFW debut, Coofandy and Ekouaer have engaged the talents of Italian graphic designer Isabella Cortese. Previously with Moncler and now based in Barcelona, Cortese has crafted 28 looks—18 for Coofandy and 10 for Ekouaer. Her work emphasizes a blend of minimalism and the serene beauty of nature.

Both brands have established a formidable international presence, propelled by innovative, data-driven production techniques, and are active in over 30 countries. This NYFW debut heralds a significant milestone in their ongoing journey toward broader global acclaim.

Ekouaer also launched on Amazon in 2015 and, six years later, added its official website. Ekouaer also ventured beyond Amazon in 2021 with the launch of its official website. By 2023, it boasted annual revenues of $265.8 million and a loyal following of over one million across social platforms. As of last year, both brands had seen annual revenue growth of at least 60% globally, solidifying their positions in the e-commerce fashion markets of America and Europe.

“Amazon provides an excellent platform for brands like Coofandy and Ekouaer to connect with and serve a global audience. However, establishing strong brand identity and fostering loyalty presents ongoing challenges. Coming to New York Fashion Week jumpstarts our branding growth efforts and heralds a new chapter for both brands,” said Oliver Chen, Founder of Coofandy and Ekouaer. Looking forward, the two brands are exploring avenues beyond conventional e-commerce, including direct-to-consumer sales and brick-and-mortar establishments, embodying a strategic diversification that promises to redefine their market trajectory.

For more information about Coofandy and Ekouaer:
www.coofandy.com Email: marketing@coofandy.com
https://ekouaer.com/ Email: marketing@ekouaer.com

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SOURCE Coofandy&Ekouaer

Technology

OCR Canada Rebrands to Levata

Published

55 minutes ago

December 27, 2024

TORONTO, Dec. 27, 2024 /CNW/ — OCR Canada Ltd., Canada’s leading solutions provider of automated identification data capture (AIDC) products, software, and services for businesses across industries and government organizations, is pleased to announce its rebrand to Levata as of January 1, 2025. This transition unites Canada’s operations with Levata’s global identity, streamlining the company’s messaging while honoring OCR Canada’s more than 40-year legacy of trusted service and expertise.

The name OCR, which originally stood for Optical Character Recognition, reflects a technology that no longer represents the company’s comprehensive offerings. Rebranding to Levata supports the broader strategic vision of uniting Levata across markets under one multinational brand to better communicate the full value Levata delivers to its customers.

“This rebrand is an exciting milestone for Canada,” said Tony Mastrangeli, Executive Vice President & GM of Canada. “While our name is changing, the exceptional service, expertise, and relationships our customers rely on remain the same. Levata will continue to empower businesses with tailored solutions, just as OCR Canada has for more than 40 years.”

The transition follows a successful history of growth in Canada, with OCR Canada joining Levata in 2014. Since then, the Canadian arm has expanded its expertise through strategic acquisitions and established itself as a leading provider of AIDC solutions across industries.

“This rebrand marks the next step in Levata’s long-term vision,” said Dan Nettesheim, CEO of Levata. “By uniting under a single, global identity, we are amplifying our global message that we enable our customers to elevate their potential. Today, we provide solutions beyond OCR and barcoding, we also offer leading technology and services for enterprise mobility, RFID, networking, IT infrastructure, and more to help customers succeed in a competitive and rapidly evolving market.”

To complement this transformation, Levata Canada will launch a French-enabled eCommerce platform in January 2025, further enhancing customer access and experience.

For more information about the rebranding, visit www.Levata.com/en-ca/news/ocr-canada-rebrands-to-levata.

About Levata
Levata enables customers to elevate their potential by providing strategies, solutions, and services that power modern environments. With a broad suite of technology products to enable enterprise mobility, a digital supply chain, a secure workplace, and an elevated customer experience, and the services to move businesses forward, Levata unlocks the power of thousands of organizations worldwide. Levata has operated as a market leader in full-stack technology solutions for over 40 years. Learn more at www.levata.com.

Alana Tufford, Director, Enterprise Marketing
Levata
905-475-5505 x242
branding@levata.com

SOURCE Levata

Technology

“Intangible Cultural Heritage in China” Now Airing on CCTV

Published

55 minutes ago

December 27, 2024

BEIJING, Dec. 27, 2024 /PRNewswire/ — Intangible Cultural Heritage in China, a landmark cultural series jointly presented by China Media Group (CMG) and the Ministry of Culture and Tourism of the People’s Republic of China, takes audiences on an immersive journey where tradition and innovation converge. Through interactive and engaging experiences, the program has ignited nationwide interest in China’s intangible cultural heritage (ICH) as audiences witness the dynamic transformation of ancient traditions into contemporary practices. A new episode continues on CCTV-1 at 8:00 PM on December 21, 2024.

Staying true to its core theme of “bringing heritage to life through people, crafts, and daily practices”, this series celebrates master artisans while showcasing the creative evolution of traditional culture. It illustrates how ICH enriches modern life, catalyzes new development modalities of cultural tourism, and strengthens regional economies through the harmonious integration of heritage preservation and tourism development.

In the Shandong episode, viewers are transported to the Ancient City of Langya in Linyi. CMG host Long Yang explores the city’s heritage districts alongside distinguished guests Shan Jixiang, Chairman of the Expert Committee of the China Cultural Relics Academy and Director of the Palace Museum’s Academic Committee, and acclaimed actress Kara Hui. Together, they unveil Shandong’s extraordinary cultural legacy through masterful demonstrations of traditional craftsmanship, immersive workshops, authentic Lu cuisine experiences, and an enlightening journey across the storied lands of Qi and Lu.

Watch the premiere at 8:00 PM on December 21, 2024 on CCTV-1, with exclusive streaming available on www.yangshipin.cn. Stay tuned!

View original content:https://www.prnewswire.co.uk/news-releases/intangible-cultural-heritage-in-china-now-airing-on-cctv-302339194.html

Technology

Thinkfree showcases AI-Driven future workplace at CES 2025

Published

2 hours ago

December 27, 2024

LAS VEGAS and SEOUL, South Korea, Dec. 27, 2024 /PRNewswire/ — Thinkfree, a global software company in productivity tools and AI technology, will participate in CES 2025, taking place in Las Vegas from January 7 to January 10, 2025. During the event, Thinkfree will present its vision for the future workplace powered by AI technologies.

Thinkfree will present scenarios showcasing the potential of AI to revolutionize productivity in next-generation workspaces, including autonomous vehicles and smart offices. Visitors will explore how Thinkfree solutions enable efficient data access, accurate information discovery, key detail summarization, and streamlined collaboration in mobile or in-vehicle work environments.

Thinkfree’s suite of advanced solutions powers these transformative experiences, including Thinkfree Office Online – a web-based productivity suite, Refinder AI – an AI-powered enterprise search and assistant solution, Thinkfree Drive – an integrated cloud storage and office platform, and Thinkfree Intellect – a tailored knowledge management service designed for enterprises.

Deekay Kim, CEO of Thinkfree, stated, ” As the digital transformation of work environments progresses, Thinkfree is committed to harnessing our expertise in productivity tools and AI to drive efficiency in the future workplaces, such as autonomous vehicles and smart offices. CES 2025 will provide us with the perfect platform to highlight our innovations to the global market and encourage partnership that will help define the future of work.”

Visitors to Thinkfree’s booth in North Hall, Booth #8676, at the Las Vegas Convention Center can experience solutions such as Thinkfree Office Online and Refinder AI, with experts on hand to offer guidance on technology integration and partnership opportunities.

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SOURCE THINKFREE