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Audiological Devices Market to Grow by USD 5.45 Billion from 2024 to 2028, Driven by Rising Hearing Loss Cases and AI’s Influence on Market Trends – Technavio Report

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NEW YORK, Aug. 30, 2024 /PRNewswire/ — Report on how AI is redefining market landscape- The global audiological devices market size is estimated to grow by USD 5.44 billion from 2024-2028, according to Technavio. The market is estimated to grow at a CAGR of 8.9% during the forecast period. Increasing prevalence of hearing loss is driving market growth, with a trend towards increasing focus of vendors on new audiological product development. However, high costs associated with audiological devices poses a challenge. Key market players include Amplifon SpA, Audina Hearing Instruments Inc., Bernafon AG, Cochlear Ltd., Demant AS, Earlens Corp., Envoy Medical Corp., GN Store Nord AS, Inventis s.r.l., MAICO Diagnostics GmbH, MED EL Medical Electronics., MedRx Inc., Medtronic, Oticon, RION Co. Ltd., Siemens Healthineers AG, Sonova AG, Starkey Laboratories Inc., WS Audiology AS, and ZHEJIANG NUROTRON BIOTECHNOLOGY CO. LTD..

Get a detailed analysis on regions, market segments, customer landscape, and companies- View the snapshot of this report

Audiological Devices Market Scope

Report Coverage

Details

Base year

2023

Historic period

Forecast period

2024-2028

Growth momentum & CAGR

Accelerate at a CAGR of 8.9%

Market growth 2024-2028

USD 5445.9 million

Market structure

Fragmented

YoY growth 2022-2023 (%)

7.89

Regional analysis

North America, Europe, Asia, and Rest of World (ROW)

Performing market contribution

North America at 35%

Key countries

US, Canada, Germany, UK, China, and India

Key companies profiled

Amplifon SpA, Audina Hearing Instruments Inc., Bernafon AG, Cochlear Ltd., Demant AS, Earlens Corp., Envoy Medical Corp., GN Store Nord AS, Inventis s.r.l., MAICO Diagnostics GmbH, MED EL Medical Electronics., MedRx Inc., Medtronic, Oticon, RION Co. Ltd., Siemens Healthineers AG, Sonova AG, Starkey Laboratories Inc., WS Audiology AS, and ZHEJIANG NUROTRON BIOTECHNOLOGY CO. LTD.

Market Driver

The Audiological Devices Market refers to the industry that produces and sells hearing aids and other related devices. These devices help individuals with hearing loss to improve their ability to hear. The market is driven by the increasing prevalence of hearing loss, particularly in the aging population, and advancements in technology leading to more effective and discreet devices. Companies in this market include Sonova, William Demant Holding, and Starkey Hearing Technologies. These firms invest in research and development to create innovative products and expand their global reach. The market is expected to grow steadily in the coming years due to the rising awareness of hearing health and the availability of affordable devices. 

The audiological devices market is experiencing significant growth due to the rising prevalence of hearing loss conditions like Meniere’s disease. Hearing aids and cochlear implants remain the primary devices driving market expansion. Digital signal processing, noise reduction, Bluetooth connectivity, and rechargeable batteries are popular features in both hearing aids and cochlear implants. Diagnostic devices, including audiometers, play a crucial role in identifying various types of hearing loss, such as sensorineural, conductive, and mixed. Digital technology dominates the market, with analog devices gradually being phased out. Retail sales and e-commerce are key distribution channels, while government purchases also contribute significantly. Adults and pediatrics are major consumer groups, with audiologists playing a vital role in diagnosing and treating hearing loss. The healthcare system, public health campaigns, early screening programs, and genetic predispositions are essential factors influencing market trends. Environmental noise pollution, occupational hazards, age-related hearing loss (presbycusis), chronic health conditions like diabetes, cardiovascular diseases, and hypertension are significant factors driving demand for audiology devices. Marketing strategies include public awareness campaigns, maintenance services, physical retail locations, social media platforms, online forums, patient evaluations, and treatment options. The market is expected to continue growing due to increasing public awareness, technological advancements, and the rising number of people affected by hearing loss. 

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Market Challenges

The Audiological Devices Market refers to the industry that produces and sells hearing aids and other related devices. These devices help individuals with hearing loss improve their ability to hear. The market is growing due to an aging population and increasing prevalence of hearing loss. Key players include Sonova, William Demant Holding, and GN Store Nord. They offer various types of devices such as behind-the-ear, in-the-ear, and in-the-canal models. The market’s growth is driven by advancements in technology, increasing awareness, and government initiatives to improve access to hearing health services.The audiological devices market faces several challenges in catering to the growing demand for hearing solutions. Key challenges include the complexity of technologies like cochlear implants, audiometers, and digital signal processing. Noise reduction and Bluetooth connectivity are essential features, but rechargeable batteries and waterproof designs are also in high demand. Sensorineural, conductive, and mixed hearing losses require various solutions. Public health campaigns, early screening programs, and addressing genetic predispositions are crucial. Environmental noise pollution, occupational hazards, age-related hearing loss, and chronic health conditions, such as diabetes, cardiovascular diseases, and hypertension, contribute significantly to the market. Digital media, internet access, and public awareness campaigns are essential for reaching potential customers. Maintenance services, physical retail locations, social media platforms, online forums, patient evaluations, and treatment options are essential for customer engagement. Hearing loss affects various age groups, including the geriatric population, who require specialized audiological equipment. Wireless hearing aids, smartphones, televisions, and hearing aid adjustments are popular solutions. Arthritis, heart disease, and clinics are additional market considerations.

For more insights on driver and challenges – Request a sample report!

Segment Overview 

This audiological devices market report extensively covers market segmentation by

End-user 1.1 Adults1.2 PediatricsProduct 2.1 Hearing aids2.2 Cochlear implants2.3 BAHA/BAHS2.4 Diagnostic devicesGeography 3.1 North America3.2 Europe3.3 Asia3.4 Rest of World (ROW)

1.1 Adults- The Audiological Devices Market refers to the industry that produces and sells hearing aids and other related devices. These devices help individuals with hearing loss to improve their ability to hear. Key players in this market include Sonova, William Demant Holding, and GN Store Nord. Market growth is driven by an aging population and increasing prevalence of hearing loss. Sales are expected to reach USD11.3 billion by 2026. Companies invest in research and development to introduce new technologies, such as rechargeable batteries and wireless connectivity, to meet consumer demand.

For more information on market segmentation with geographical analysis including forecast (2024-2028) and historic data (2017-2021) – Download a Sample Report

Research Analysis

The audiological devices market encompasses a range of products designed to diagnose, treat, and enhance hearing. These devices include hearing aids, such as digital and analog models, and advanced solutions like cochlear implants. Meniere’s disease patients often benefit from hearing aids with digital signal processing, noise reduction, and Bluetooth connectivity. Diagnostic devices like audiometers and bone-anchored hearing systems are essential for identifying and assessing various types of hearing loss, including sensorineural hearing loss. Retail sales of audiological equipment continue to grow, driven by the geriatric population’s increasing need for hearing solutions. The World Health Organization emphasizes the importance of early diagnosis and intervention for hearing loss, making audiology devices a crucial component of the healthcare system. Audiologists play a vital role in fitting, adjusting, and maintaining hearing aids, ensuring optimal performance. Waterproof and wireless hearing devices, as well as those compatible with smartphones and televisions, cater to the modern consumer’s lifestyle needs. Rechargeable batteries and advanced noise reduction technologies further enhance the user experience.

Market Research Overview

Audiological devices, including hearing aids and cochlear implants, play a crucial role in addressing various types of hearing loss such as sensorineural, conductive, and mixed. Meniere’s disease, a condition causing vertigo, tinnitus, and fluctuating hearing loss, is one of the many conditions these devices help manage. Audiometers, a key diagnostic tool, utilize digital signal processing for accurate assessments. Hearing aids come in digital and analog models, catering to adults and pediatrics. Retail sales and e-commerce platforms offer convenience, while government purchases ensure accessibility for those in need. Audiologists, integral to the healthcare system, evaluate and provide treatment options for hearing impairment. Factors like genetic predispositions, environmental noise pollution, occupational hazards, age-related hearing loss, and chronic health conditions contribute to the growing demand for audiological devices. Public health campaigns, early screening programs, and advancements in technology, including rechargeable batteries, Bluetooth connectivity, and digital media integration, continue to drive market growth. Maintenance services are available through physical retail locations and online forums, ensuring optimal performance. Smartphones, televisions, and other devices offer compatibility with hearing aids for enhanced user experience. Hearing aid adjustments cater to individual needs, while hearing rehabilitation programs focus on improving communication skills and overall quality of life. Arthritis, heart disease, diabetes, and other chronic conditions can impact hearing health, further emphasizing the importance of these devices. Clinics and healthcare systems continue to invest in audiological equipment to provide comprehensive care. Waterproof and wireless hearing devices cater to active lifestyles, while public awareness campaigns and patient evaluations promote early intervention and effective treatment.

Table of Contents:

1 Executive Summary
2 Market Landscape
3 Market Sizing
4 Historic Market Size
5 Five Forces Analysis
6 Market Segmentation

End-userAdultsPediatricsProductHearing AidsCochlear ImplantsBAHA/BAHSDiagnostic DevicesGeographyNorth AmericaEuropeAsiaRest Of World (ROW)

7 Customer Landscape
8 Geographic Landscape
9 Drivers, Challenges, and Trends
10 Company Landscape
11 Company Analysis
12 Appendix

About Technavio

Technavio is a leading global technology research and advisory company. Their research and analysis focuses on emerging market trends and provides actionable insights to help businesses identify market opportunities and develop effective strategies to optimize their market positions.

With over 500 specialized analysts, Technavio’s report library consists of more than 17,000 reports and counting, covering 800 technologies, spanning across 50 countries. Their client base consists of enterprises of all sizes, including more than 100 Fortune 500 companies. This growing client base relies on Technavio’s comprehensive coverage, extensive research, and actionable market insights to identify opportunities in existing and potential markets and assess their competitive positions within changing market scenarios.

Contacts

Technavio Research
Jesse Maida
Media & Marketing Executive
US: +1 844 364 1100
UK: +44 203 893 3200
Email: media@technavio.com
Website: www.technavio.com/

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SOURCE Technavio

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PowerReviews Launches Partner Program to Expand Reach and Value of User-Generated Content

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Partners of PowerReviews, a 1WorldSync company, to grow revenue by referring clients to  industry-leading technology, including ratings and reviews, display, syndication, social curation, product sampling and analytics tools

CHICAGO, April 7, 2025 /PRNewswire/ — Today, PowerReviews, a leading provider of ratings, reviews and user-generated content (UGC) solutions, announced the launch of its new PowerReviews Partner Program. Designed to maximize the impact and reach of UGC, this program fosters collaboration with technology providers, agencies and strategic partners and their end-customers. 

Partners are eligible for incentives on new business referrals. Interested partners can learn more about the program during monthly informational webinars, beginning April 9.

“We are thrilled to launch the PowerReviews Partner Program as a key part of our strategy to expand the influence of user-generated content and provide our partners an additional revenue stream,” said Brandon Kiffer, President UGC Solutions at PowerReviews, a 1WorldSync company. “Partnering with leading technology providers and agencies allows us to help businesses of all sizes harness the power of UGC to drive sales, strengthen brand and retailer trust, and enhance the customer experience.”

Partners will gain access to PowerReviews’ industry-leading technology, including ratings and reviews, display, syndication, social curation, product sampling and analytics tools. Partners also receive exclusive benefits such as co-branded webinars, live events, case studies and blog collaborations. Additionally, partners will receive sales enablement resources, including training and marketing materials, along with dedicated support from PowerReviews experts for onboarding, training and ongoing assistance.

The PowerReviews Partner Program is open to technology providers, agencies, and other businesses that share PowerReviews’ mission of helping brands and retailers leverage the power of UGC.

Caddle has joined forces with PowerReviews as a referral partner. As a leading consumer rewards app, Caddle generates hundreds of thousands of reviews for top-tier brands and retailers across Canada. “We are excited to refer and collaborate with 1WorldSync’s PowerReviews to harness their world-class syndication platform,” said Ransom Hawley, CEO of Caddle. “With the combined power of PowerReviews’ tools and Caddle’s innovative solutions, this partnership will drive significant value for both companies, helping brands collect and amplify authentic consumer feedback more effectively than ever.”

To learn more about the program and how to become a partner, please visit the PowerReviews website

About PowerReviews, a 1WorldSync Company
PowerReviews is a leading provider of ratings, reviews, and user-generated content (UGC) solutions. PowerReviews helps brands and retailers collect, manage, and display high-quality UGC to drive sales and enhance the customer experience. As part of 1WorldSync, PowerReviews is committed to optimizing product detail pages (PDPs) and enhancing the digital shopping experience through authentic, impactful content. For more information, visit www.powerreviews.com.

Media Contact:
Ryan Hunt
rhunt@1worldsync.com 

Partner Program Contact:
Moses De Los Santos, Strategic Alliances Director, UGC
PowerReviews a 1Worldsync company
mdelossantos@1worldsync.com 

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SOURCE 1WorldSync

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Woodforest Financial Group Announces Strategic Investment in Zelus Automation Platform

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THE WOODLANDS, Texas, April 7, 2025 /PRNewswire/ — Woodforest Financial Group, Inc., the parent company of Woodforest National Bank, today announced a strategic investment in Zelus Automation Platform, LLC, a Houston-based technology firm specializing in innovative software solutions for the banking industry. This investment reflects Woodforest’s ongoing commitment to advancing technologies that improve banking operations and customer experiences.

Zelus Automation Platform’s flagship solution, SNAP (Simple New Account Platform), is an end-to-end, real-time system designed to streamline the account opening process for financial institutions. SNAP integrates directly with a bank’s core operating system, automating workflows to reduce data entry, ensure process consistency, minimize errors, and shorten customer waiting and staff training times. Banks using SNAP open new accounts in under 10 minutes with 90 % reduction in errors.

“We are excited to partner with Zelus Automation Platform and support their forward-thinking approach to banking technology,” said Robert E. Marling, Jr., Chairman and CEO of Woodforest Financial Group. “This investment aligns with our strategic focus on innovation that enhances operational efficiency and elevates customer service.”

Russell Bond, CEO of Zelus Automation Platform, shared his perspective on the new partnership: “Woodforest’s investment is a powerful endorsement of our mission to transform banking operations and the customer experience through intelligent automation. With their support, we are positioned to accelerate the development and adoption of SNAP, bringing greater efficiency and consistency to account opening processes across the industry.”

This strategic collaboration exemplifies Woodforest’s dedication to fostering innovation and supporting companies that are driving technological change in the financial services sector. Through its investment in Zelus, Woodforest aims to play a key role in shaping the future of digital banking.

About Woodforest Financial Group, Inc.
Woodforest Financial Group, Inc. is the parent company of Woodforest National Bank, a community bank established in 1980 and headquartered in The Woodlands, Texas. With more than 760 branches across 17 states, Woodforest National Bank is dedicated to delivering high-quality financial services and supporting community growth initiatives. For more information about Woodforest Financial Group and Woodforest National Bank, please visit Woodforest.com.

About Zelus Automation Platform, LLC
Founded in 2020 and based in Houston, Texas, Zelus Automation Platform, LLC is a technology innovation company providing advanced software solutions to banks. Its flagship product, SNAP, revolutionizes the account opening process by seamlessly integrating with core banking systems to drive efficiency, reduce operational errors, and enhance customer satisfaction. For more information about SNAP and Zelus Automation Platform, please visit zap-llc.com.

For more information contact Russell Bond, CEO, Zelus Automation Platform (972) 841-8007, russell.bond@zap-llc.com

CONTACT: James Dreibelbis, President, Woodforest Financial Group (832) 375-2023, JDreibelbis@woodforest.com

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SOURCE Woodforest Financial Group, Inc.

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Older Pittsburgh Voters to Play Decisive Role in 2025 Mayoral Election

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PITTSBURGH, April 7, 2025 /PRNewswire/ — A new survey from AARP Pennsylvania reveals that Pittsburgh voters 50+ will be the deciding factor in determining the city’s next leader.

According to the survey, Democratic challenger Corey O’Connor leads incumbent Mayor Ed Gainey, 58 percent to 24 percent, with 16 percent undecided. Tony Moreno leads with voters 50+ on the Republican side, with a 40 percent lead over challenger Thomas West

Pittsburgh voters aged 50 and older constitute a significant voting bloc that candidates cannot afford to ignore. In the 2021 mayoral primary, voters over 50 made up 57 percent of all voters, and 60 percent of all in the general election.

The survey also found that a large majority of voters 50-plus are engaged and intend to participate in the upcoming primary election. Their priorities include economic stability, public safety, and access to essential services—issues that will shape their choice at the ballot box. 

Among other issues Pittsburgh voters 50-plus are looking for the next mayor to address: 

83 percent say the candidates’ positions on access to quality health care will affect their vote

51 percent Pittsburgh’s economy is getting weaker

80 percent support a change in city ordinances to make it easier for owners to create accessory dwelling units, a residential unit built on the same lot as an existing single-family home and can be attached or detached to the home. 

“Candidates running for mayor must address the concerns of Pittsburgh’s older residents, like economic stability, affordable housing options, and access to essential services, if they hope to secure victory,” said Bill Johnston-Walsh, State Director of AARP Pennsylvania. “This demographic votes consistently and expects elected officials to prioritize their needs.” 

With the election approaching, these results suggest that candidates who focus on policies that support older residents—such as affordable housing, transportation, and healthcare access—will be more likely to gain their support. 

AARP commissioned American Directions Research Group to conduct a survey of 805 voters 50 and older living in Pittsburgh, PA from March 12 to March 19, 2025. The interviews were conducted by phone and online, with 650 live phone interviews (80.75%) and 155 (19.25%) from an opt-in panel sample list of registered voters age 50+ living in Pittsburgh. The data was weighted by age and gender to reflect registered voters in Pittsburgh age 50 or older, based on the population of registered voters 50+ from the sample source. The margin of sampling error at the 95% confidence level for the 805 citywide sample is ±3.4 

View the full survey results at www.aarp.org/pittsburghmayorpoll2025 

About AARP 

AARP is the nation’s largest nonprofit, nonpartisan organization dedicated to empowering people 50 and older to choose how they live as they age. With a nationwide presence and nearly 38 million members, AARP strengthens communities and advocates for what matters most to families: health security, financial stability and personal fulfillment. AARP also produces the nation’s largest circulation publications: AARP The Magazine and AARP Bulletin. To learn more, visit www.aarp.org, www.aarp.org/espanol or follow @AARP, @AARPenEspanol and @AARPadvocates, @AliadosAdelante on social media.

CONTACT: Randy LoBasso, rlobasso@aarp.org, 267-964-8001 

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SOURCE AARP Pennsylvania

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