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Amazfit Named Official Wearable Partner & Timekeeper of HYROX

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Zepp Health’s Amazfit & HYROX Announce Partnership Reaching Over 300,000
Participants Per Season Across EU and US regions

MILPITAS, Calif. , Aug. 29, 2024 /PRNewswire/ — HYROX, the World Series of Fitness Racing, a Time 100 Most Influential Companies in the World 2024 Winner has today announced its partnership with Zepp Health Corporation (“Zepp Health”) (NYSE: ZEPP), a global leader in smart wearables and health technology, through its smart wearable brand, Amazfit.

This two-year partnership will see Amazfit serve as the Official Wearable and Timekeeping partner of HYROX, aiming to aid athletes’ training regime, and unlock further potential by providing a sophisticated, yet user- friendly, solution for 24/7 health and fitness monitoring.

Amazfit will physically activate its partnership rights at HYROX events throughout the season until 2026 with live experiences and dedicated consumer shops. It also aims to support key athletes providing them with Amazfit Cheetah Pro, Falcon, T-Rex Ultra, Balance and Active smartwatches and the Amazfit Helio Ring, catering to the diverse fitness levels of HYROX participants.

Additionally, Amazfit will soon announce software updates to its smartwatches that will include a HYROX race mode and integration into HYROX365, empowering HYROX Training Clubs and Coaches with smart digital solutions. 

As part of Zepp Health, Amazfit stands at the forefront of smart wearable technology. Known for its innovative design and advanced functionality, Amazfit smartwatches have garnered acclaim, including prestigious awards such as the iF Design Award and the Red Dot Design Award. Now, partnering with HYROX, Amazfit is poised to elevate the fitness racing experience through the following key features and benefits:

Integrated Ecosystem for Optimal Performance: The synergy between the Helio Ring and Amazfit smartwatches, including Amazfit Cheetah Pro, Falcon, Balance, Active, and T-Rex Ultra, maximises performance. Data from both devices is seamlessly integrated within the Zepp App, offering athletes a holistic view of their health metrics during intense workouts and recovery periods.Data-Driven Insights for HYROX Excellence: With comprehensive data insights, showcasing athletes’ recovery strategies, identifying common training pitfalls, and revealing the practices and metrics of elite performers, Amazfit provides invaluable insights to all HYROX competitors.Tailored Training with Zepp Coach: AI-powered Zepp Coach offers sport-specific movements, personalised training plans, and targeted recommendations. This customization enhances the appeal and utility of Amazfit devices, making them indispensable tools for HYROX athletes aiming to optimise their performance and achieve their goals.

Commenting on the partnership, Wayne Huang, CEO of Zepp Health expressed his excitement  about the partnership, stating, “I am delighted to announce our partnership with HYROX, aligning two forces dedicated to pushing the boundaries of athletic achievement and unlocking human potential. Through our smartwatches and fitness wearables, we aim to empower athletes to reach their peak performance and transform their everyday lives.”

Moritz Furste, HYROX Co-founder and CMO, adds, “The sport of HYROX is evolving rapidly,

and the future of fitness racing is now intertwined with cutting-edge smartwear technology like Amazfit. The upcoming development of a HYROX race mode and integration within HYROX 365 will be a great aid for HYROX athletes and Training Clubs going forward. We are always committed to giving our athletes the best chance at success, and we’re pleased to be doing this alongside Amazfit  .” 

For more information visit www.amazfit.com | www.hyrox.com

PR Contact:

HYROX: hyrox@fittestpr.com
Amazfit: napr@zepp.com

-ENDS-

About HYROX:

HYROX is the Global Sport of Fitness Racing, inspiring people worldwide to engage in the healthiest form of training and competition on earth. HYROX connects the world’s training communities with a sport, a training methodology and a lifestyle that is accessible to all and conveys the transformative benefits of training and competition to a globally connected audience.

About Zepp Health:

Zepp Health (NYSE: ZEPP), a global smart wearable and health technology leader, empowers users to live their healthiest lives by optimizing their health, fitness, and wellness journeys through its leading consumer brands, Amazfit, Zepp Clarity, and Zepp Aura. Powered by its proprietary Zepp Digital Health Management Platform, which includes the Zepp OS, AI chips, biometric sensors, and data algorithms, it delivers cloud-based 24/7 actionable insights and guidance to help users attain their wellness goals. With outstanding craftsmanship, Amazfit smartwatches have won many design awards, including the iF Design Award and the Red Dot Design Award. Launched in 2015, Amazfit is today embraced by millions of users. To date, Zepp Health has shipped over 200 million units and its products are available in 90+ countries. Founded in 2013, Zepp Health has 1000+ employees and offices.  Learn more at www.amazfit.com and www.zepp.com

View original content:https://www.prnewswire.com/news-releases/amazfit-named-official-wearable-partner–timekeeper-of-hyrox-302233711.html

SOURCE Amazfit

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CNN rings in 2025 from across the Asia Pacific, culminating with Anderson Cooper and Andy Cohen in New York

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HONG KONG, Dec. 23, 2024 /PRNewswire/ — CNN is gearing up for another unforgettable New Year’s Eve celebration, leading its global audience into 2025 with music, laughter, and live coverage from around the world. At 7:00 AM ET, CNN kicks off its live reporting from various international cities as they ring in the new year in the Asia Pacific, with Kristie Lu Stout anchoring live from Victoria Harbor in Hong Kong starting at 9:00 AM ET/10:00 PM HKT to 12:00 PM ET/1:00 AM HKT. The festivities will culminate with Anderson Cooper and Andy Cohen co-hosting CNN’s New Year’s Eve Live with Anderson Cooper and Andy Cohen from New York City’s Times Square for an eighth consecutive year.

CNN’s line-up of international correspondents will also make appearances during the broadcast, including Lynda Kinkade from Luna Park in Sydney, Hanako Montgomery in glittering Tokyo, Mike Valerio from the iconic Bosingak Belfry in the heart of Seoul and Will Ripley overlooking the Chao Phraya River in Bangkok.

Joining our correspondents will be a star-studded line-up of guests from across the worlds of entertainment, fashion, arts and sports. Kristie Lu Stout has a full slate with Marie Kondo, Japanese “professional tidier”, organization expert and Konmari founder, Japanese contemporary artist Takashi Murakami, Chinese-American fashion designer Vivienne Tam, the Philippines’ double gold medalist, Carlos Yulo, viral Japanese dance troupe Avantgardey, Pakistani actor and filmmaker Usman Mukhtar, Indian-American comic Zarna Garg, and Panda keeper at Hong Kong’s Ocean Park, Matt Leung.

In Australia, Lynda Kinkade chats with music legend Sting, Colin Hay from 80’s band Men at Work, fashion designer Rebecca Vallance, and actress and voice of Chilli from Bluey, Melanie Zanetti.

Thailand will provide the backdrop as Will Ripley talks to international rapper, singer, dancer and style icon, LISA, Chinese-American double gold medalist in freestyle skiing, Eileen Gu, Pakistani actress Hania Aamir and Taiwanese-American drag performer and winner of season 16 of RuPaul’s Drag Race, Nymphia Wind.

From Japan, Hanako Montgomery speaks with K-pop superstar, TAEYANG, Japanese comedian Naomi Watanabe and Japanese two-time Olympic gold medalist skateboarder, Yuto Horigome, while in Korea, Mike Valerio interviews Indonesian all-female rock trio, Voice of Baceport.

CNN’s New Year’s Eve Live with Anderson Cooper and Andy Cohen begins at  8:00 PM ET, with music, comedy and some surprise guests, including Curtis “50 Cent” Jackson, live from his residency at Planet Hollywood Resort & Casino in Las Vegas, Meghan Trainor, Shania Twain, Diplo, Lil Jon, Mickey Guyton who will perform “Imagine” live from Times Square, Patti LaBelle, and comedians Whitney Cummings, Amy Sedaris, Sasheer Zamata, Ziwe, Adam Devine, and more.  

CNN’s New Year’s Eve coverage will stream live on Max for subscribers and on CNN.com, CNN connected TV and mobile apps for pay TV subscribers.

About CNN Worldwide

CNN Worldwide is the most honored brand in cable news, reaching more individuals through television, streaming and online than any other cable news organization in the United States. Globally, people across the world can watch CNN International, which is widely distributed in over 200 countries and territories. CNN Digital is the #1 online news destination, with more unique visitors than any other news source. Max, Warner Bros. Discovery’s streaming platform, features CNN Max, a 24/7 streaming news offering available to subscribers alongside expanded access to News content and CNN Originals. CNN’s award-winning portfolio includes non-scripted programming from CNN Original Series and CNN Films for broadcast, streaming and distribution across multiple platforms. CNN programming can be found on CNN, CNN International and CNN en Español channels, via CNN Max and the CNN Originals hub on discovery+ and via pay TV subscription on CNN.com, CNN apps and cable operator platforms. Additionally, CNN Newsource is the world’s most extensively utilized news service partnering with over 1,000 local and international news organizations around the world. CNN is a division of Warner Bros. Discovery.

About Warner Bros. Discovery

Warner Bros. Discovery is a leading global media and entertainment company that creates and distributes the world’s most differentiated and complete portfolio of branded content across television, film, streaming and gaming. Available in more than 220 countries and territories and 50 languages, Warner Bros. Discovery inspires, informs and entertains audiences worldwide through its iconic brands and products including: Discovery Channel, Max, discovery+, CNN, DC, TNT Sports, Eurosport, HBO, HGTV, Food Network, OWN, Investigation Discovery, TLC, Magnolia Network, TNT, TBS, truTV, Travel Channel, MotorTrend, Animal Planet, Science Channel, Warner Bros. Motion Picture Group, Warner Bros. Television Group, Warner Bros. Pictures Animation, Warner Bros. Games, New Line Cinema, Cartoon Network, Adult Swim, Turner Classic Movies, Discovery en Español, Hogar de HGTV and others. For more information, please visit www.wbd.com

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SOURCE CNN International

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Incheon’s Bold Return to CES 2025: Pioneering Tomorrow’s Smart Cities

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SEOUL, South Korea, Dec. 18, 2024 /PRNewswire/ — The Incheon Free Economic Zone Authority (IFEZ) will make a strong comeback at CES 2025, which will be held from January 7 to 10 in Las Vegas. Under the theme “Urban Renaissance: Building Tomorrow’s Smart Cities Today,” IFEZ will showcase its smart city vision and highlight cutting-edge technologies from 41 innovative companies.

The Incheon-IFEZ pavilion in the AI Zone of the North Hall at the Las Vegas Convention Center will spotlight ten leading Incheon-based startups specializing in AI, urban tech, and smart city solutions. Beyond the pavilion, ten companies will join the Eureka Park Korea Pavilion, six will exhibit at the Global Pavilion, and 15 more will participate as part of a broader delegation.

This extensive representation underscores Incheon’s emergence as a tech innovation hub, reflecting its global ambitions and technological prowess.

The Incheon-IFEZ pavilion promises to be more than just an exhibition space. It will transform into a dynamic networking hub where global business leaders, investors, and innovators can explore potential collaborations with Incheon-based companies.

The pavilion’s first major event, the Unveiled Incheon Media Stage, will introduce IFEZ’s forward-thinking smart city vision to international media outlets on January 7. All Connected Incheon Night will bring together global investors, entrepreneurs, and industry leaders to foster meaningful partnerships that evening.

The momentum continues on January 8 with the IFEZ Tech Talk, featuring industry giants like LG Electronics, Lotte Innovate, and the Stanford Center at Incheon Global Campus. They will present insights into IFEZ’s smart city projects and innovation initiatives.

On January 9, the spotlight will shift to the IFEZ Showcase, a pitching competition where Incheon’s top startups will present their groundbreaking technologies to over 30 global venture capital investors. This event aims to secure international partnerships and expand market reach.

IFEZ’s continued participation at CES reflects its commitment to driving global innovation. Established in 2003 as South Korea’s first free economic zone, IFEZ encompasses Songdo, Yeongjong, and Cheongna. Designed to stimulate economic growth, its advanced infrastructure and prime location have made it a thriving business hub over the past two decades.

By participating in CES 2025, IFEZ reaffirms its dedication to fostering innovation and connecting visionary startups with the global market. The official CES 2025 Incheon-IFEZ website, www.ces2025-ifez.com, provides more details.

Media and Interview Contact

Don Southerton, CES 2025 Incheon-IFEZ
Dsoutherton@bridgingculture.com
+1 310-866-3777

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SOURCE The Incheon Free Economic Zone Authority

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ANTA Unveils ANTAZERO UPCYCLE Collection

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Shanghai’s Iconic Wukang Road Hosts the Industry’s First Sustainable Sports Fashion Extravaganza

SHANGHAI, Dec. 22, 2024 /PRNewswire/ —  ANTA captivated audiences with a groundbreaking sustainable sports showcase on Shanghai’s iconic Wukang Road, debuting the ANTAZERO UPCYCLE collection. Co-conceived with the sustainability platform canU and renowned Chinese creative visionaries, the collection reimagines ANTA’s surplus inventory into elevated, eco-forward designs. Melding artistry with environmental responsibility, the event underscores ANTA’s trailblazing commitment to sustainable innovation.

Set against the backdrop of ANTA’s Zero-Carbon Mission Store at 98 Wukang Road, the unconventional runway blurred boundaries between fashion, sports, and daily life. Models and influencers brought the upcycled collection to life, embodying dynamic looks for diverse scenarios—from skiing and cycling to city walk, ageless style, and pet-friendly ensembles. The spirited procession spilled into the streets, inviting onlookers to witness the harmonious fusion of sustainability, inclusivity, and sports-inspired aesthetics.

The ANTAZERO UPCYCLE collection represents a pioneering collaboration with canU and four Chinese design luminaries, each infusing their unique vision into ANTA’s inventory. The canU platform’s ethos of weaving sports into everyday life is reflected throughout the collection; CHENPENG crafts bold expressions of environmental themes using surplus down materials; SANKUANZ revitalizes inventory pieces with experimental spray-painting, breathing new emotion into existing fabrics; MEGARMENTS celebrates ANTA’s basketball heritage with intricate upcycled craftsmanship; and KAIKAI explores the aspirational ideal of 100% recycled design, pushing the boundaries of sustainability. Through their innovation, dormant inventory was transformed into wearable art, embodying a circular tenor of creativity and resourcefulness.

ANTA CEO Xu Yang has articulated a clear vision: green principles must evolve into green growth engines to achieve lasting commercial sustainability. The newly unveiled ANTAZERO UPCYCLE collection exemplifies this philosophy, repurposing surplus garments and fabrics into mass-producible, market-ready designs. By minimizing energy-intensive processes such as weaving and dyeing, the collection marries environmental responsibility with fresh, contemporary aesthetics. Offering consumers innovative, eco-conscious lifestyle choices, it underscores the seamless integration of sustainability into business strategy. As Cui Dan, ANTA’s sustainability advisor and founder of the canU sustainable platform, aptly noted, “Only when brands and industries translate sustainability into tangible products can consumers truly recognize its value.”

The ANTAZERO UPCYCLE collection is now available at ANTA’s Zero-Carbon Mission Store and via the ANTA WeChat Mini Program, providing consumers with access to a new era of sustainable fashion.

Since inaugurating its Zero-Carbon Mission Store on Earth Day, April 22, ANTA has actively celebrated global sustainability milestones, including World Oceans Day and International Panda Day. Through immersive art installations, curated exhibitions, and interactive events, ANTA has collaborated with media outlets, industry partners, and its consumer base to champion eco-consciousness. The launch of the ANTAZERO UPCYCLE collection and the resounding success of the sustainable sports fashion show serve as a crowning achievement in ANTA’s year-long sustainability efforts, addressing global environmental challenges while spotlighting the ingenuity and responsibility of Chinese sports brands.

As part of its ambitious goal to achieve carbon neutrality by 2050, ANTA continues to pioneer sustainable solutions across product development and retail operations. According to its 2023 ESG report, nearly 20% of ANTA Group’s products are now sustainable, driven by continuous advancements in eco-friendly materials and innovative design. The brand remains dedicated to mainstreaming sustainable consumption, delivering products that seamlessly blend style, functionality, and environmental stewardship.

In 2024, ANTA Group retained its top position in China’s sports industry on the “Green Supply Chain CITI Index”, published by the Institute of Public & Environmental Affairs (IPE), for the second consecutive year. Looking ahead, ANTA reaffirms its commitment to sustainability, leveraging innovation to fuel green growth. By offering sustainable products and services to a global audience and spearheading the eco-transformation of its supply chain, ANTA is forging a path toward a low-carbon future in collaboration with consumers and partners alike.

View original content to download multimedia:https://www.prnewswire.com/news-releases/anta-unveils-antazero-upcycle-collection-302338169.html

SOURCE ANTA Group

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