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Mobile Value-Added Services (MVaS) Market to Grow by USD 1.00 Trillion (2024-2028), Driven by Surge in Smartphone Use, How AI is Transforming the Market Landscape- Report by Technavio

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NEW YORK, Aug. 28, 2024 /PRNewswire/ — Report with market evolution powered by AI- The global mobile value-added services (MVaS) market size is estimated to grow by USD 1.00 trillion from 2024-2028, according to Technavio. The market is estimated to grow at a CAGR of almost 18.33% during the forecast period. Rapid increase in smartphone penetration is driving market growth, with a trend towards increasing popularity of ar in location-based games. However, constraints in content monetization poses a challenge. Key market players include Alphabet Inc., America Movil SAB de CV, Apple Inc., AT and T Inc., Call Up, Cisco Systems Inc., Comviva Technologies Ltd., Huawei Technologies Co., Ltd., Infosys Ltd., InMobi Pte. Ltd., International Business Machines Corp., Monty Mobile, MyRepublic Ltd, OnMobile Ltd., Reliance Industries Ltd., Samsung Electronics Co. Ltd., Singapore Telecommunications Ltd., Telcovas Solutions and Services Pvt Ltd, Telefonaktiebolaget LM Ericsson, and Vodafone Group Plc.

Get a detailed analysis on regions, market segments, customer landscape, and companies- View the snapshot of this report

Mobile Value-Added Services (Mvas) Market Scope

Report Coverage

Details

Base year

2023

Historic period

2018 – 2022

Forecast period

2024-2028

Growth momentum & CAGR

Accelerate at a CAGR of 18.33%

Market growth 2024-2028

USD 1008.1 billion

Market structure

Fragmented

YoY growth 2022-2023 (%)

15.05

Regional analysis

APAC, North America, Europe, South America, and Middle East and Africa

Performing market contribution

APAC at 58%

Key countries

US, China, Japan, India, and Germany

Key companies profiled

Alphabet Inc., America Movil SAB de CV, Apple Inc., AT and T Inc., Call Up, Cisco Systems Inc., Comviva Technologies Ltd., Huawei Technologies Co., Ltd., Infosys Ltd., InMobi Pte. Ltd., International Business Machines Corp., Monty Mobile, MyRepublic Ltd, OnMobile Global Ltd., Reliance Industries Ltd., Samsung Electronics Co. Ltd., Singapore Telecommunications Ltd., Telcovas Solutions and Services Pvt Ltd, Telefonaktiebolaget LM Ericsson, and Vodafone Group Plc

Market Driver

The adoption of Augmented Reality (AR) in location-based games is on the rise. These games, which layer virtual content over real-world surroundings and objects, can be accessed via smartphones and wearables like smart glasses. The popularity of AR in location-based games is mainly due to their platform flexibility. Unlike Virtual Reality (VR) games requiring dedicated gear, AR is compatible with most mobile devices and headsets. Following Pokemon Go’s success in 2016, location-based AR games have gained traction among developers. Google’s 2018 Google Maps Platform opening facilitated better location-based gameplay. In 2020, IMAX Corporation partnered with Tribeca Enterprises LLC for immersive movie experiences. In 2021, XRSpace launched a VR platform with hand tracking, 5G connectivity, and a strong optical system. Key mobile Value-Added Services (MVAS) providers, such as Alphabet and Apple, are expected to invest in this trend, fueling mobile games segment growth and the MVAS market during the forecast period. 

The Mobile Value-Added Services (MVAS) market is witnessing significant growth with the increasing use of mobile phones and digitalization. MMS, mobile email, mobile money, location-based services, mobile advertising, mobile infotainment, and mobile commerce are trending MVA services. Technology advancements in mobile phones, smartphones, and mobile internet are driving this growth. Telecom sector players like OnMobile, Comverse, InMobi, and network operators are offering these services to enterprises and consumers. MVA services include mobile games, music, wallets, commerce, advertising, email and IM, mobile banking, ticketing, and coupons. Handset manufacturers and consulting firms are also joining the bandwagon. However, privacy concerns remain a challenge. Technology advancements are ensuring secure connections and consumer authentication. Government efforts are also supporting the growth of MVAS. ARPU (Average Revenue Per User) for mobile phones is increasing due to the adoption of MVA services. Mobile phones are no longer just communication devices but brandnew commodities. Mobile commerce, mobile applications, mobile web, and mobile applications are transforming the way we live and work. Despite the complex implementation, the benefits outweigh the challenges.

Explore a 360° Analysis of the Market: Unveil the Impact of AI. For complete insights- Request Sample!

Market Challenges

Mobile service providers face a significant challenge in generating revenue due to the decline in voice call tariffs and the rise of free voice and video calling services. To compensate, they plan to monetize Over-The-Top (OTT) content, such as video and audio downloads. However, transitioning from a free to a subscription-based model may be difficult as customers have grown accustomed to free content. Retaining subscribers requires continuous improvement in content quality and innovative offerings. Vendors like Reliance Industries and AT&T are expected to adopt this model. While monetizing content is essential, it may hinder the growth of the global Mobile Value-Added Services (MVAS) market during the forecast period.Mobile Value-Added Services (MVAS) market is witnessing significant growth due to the increasing use of smartphones and mobile internet. Network operators and handset manufacturers are key players in this market, collaborating to offer innovative MVA services like mobile games, music, wallets, mobile commerce, advertising, email and IM, mobile banking, ticketing, coupons, and money transfer. However, complex implementation and ensuring secure connections pose challenges. Telecom operators and service providers must consult with enterprises and consumers to authenticate brandnew commodities and keep up with technology advancements. Government efforts to regulate the market and ensure consumer protection are crucial. Market participants engage in strategic activities to differentiate their offerings and meet the evolving needs of consumers. Verticals like mobile commerce and mobile banking are gaining popularity, contributing to the market’s growth.

For more insights on driver and challenges – Request a sample report!

Segment Overview

This mobile value-added services (mvas) market report extensively covers market segmentation by

Product1.1 Mobile advertising1.2 Mobile games1.3 Mobile music and video streaming1.4 Mobile money and m-commerce1.5 Mobile publicationsEnd-user2.1 Large enterprises2.2 Small and medium enterprisesGeography3.1 APAC3.2 North America3.3 Europe3.4 South America3.5 Middle East and Africa

1.1 Mobile advertising- The Mobile Value-Added Services (MVAS) market encompasses various segments, with mobile advertising being a significant revenue generator. This segment includes income from SMS and MMS ads, push messages, in-app advertising, and click-to-download or call advertisements. Major tech companies like Alphabet and Apple provide optimized mobile advertising platforms for smaller screens. Advertisements are customized based on consumer data such as browsing patterns, location, and shopping habits. In-app advertising, particularly in developed markets, led the mobile advertising segment in 2023. Video ads in OTT apps and social media platforms are increasingly popular due to mobile broadband penetration. Developing markets like Africa and South America primarily use SMS and MMS ads but will shift towards mobile internet-based advertising. The growth of mobile games, banking, and m-commerce may slightly decrease the mobile advertising segment’s market share during the forecast period.

For more information on market segmentation with geographical analysis including forecast (2024-2028) and historic data (2017-2021) – Download a Sample Report

Research Analysis

The Mobile Value-Added Services (MVAS) market refers to non-voice and non-SMS services offered to mobile phone users. Services include Multimedia Messaging Service (MMS), mobile email, mobile money, location-based services, mobile advertising, mobile infotainment, and more. Technology plays a crucial role in the MVAS market, with advancements in mobile phones, smartphones, and mobile internet enabling new services. MVAS contributes significantly to the Average Revenue Per User (ARPU) for network operators. However, privacy concerns remain a challenge. Services like mobile commerce, mobile games, mobile music, mobile wallets, mobile banking, mobile ticketing, mobile coupons, and email and IM are transforming the way we communicate and conduct business. Complex implementation and competition from over-the-top (OTT) players pose challenges, but the future looks bright with the integration of technologies like Augmented Reality (AR) and Virtual Reality (VR) in MVAS. Handset manufacturers and telecom sector players are investing heavily in this space to cater to the growing demand for mobile services. InMobi, OnMobile, and Comverse are some of the key players in the MVAS market.

Market Research Overview

The Mobile Value-Added Services (MVAS) market encompasses a range of offerings including MMS, mobile email, mobile money, location-based services, mobile advertising, mobile infotainment, and more. Technology advancements in mobile phones and smartphones, digitalization, and telecom sector growth have fueled the market’s expansion. MVA services include mobile games, music, wallets, commerce, advertising, email and IM, mobile banking, ticketing, coupons, and money transfer. Network operators and handset manufacturers play crucial roles in the ecosystem, while consulting firms and enterprises participate in strategic activities. Market verticals include telecom, media, finance, retail, and entertainment. Technology advancements, secure connections, government efforts, consumer authentication, and privacy concerns are key trends shaping the MVAS landscape. Market participants include OnMobile, Comverse, InMobi, and others, who offer solutions to meet the evolving needs of consumers and businesses. The ARPU (Average Revenue Per User) from MVAS is a significant revenue stream for telecom operators and service providers. The complex implementation of MVAS requires collaboration between various stakeholders, including technology providers and regulatory bodies. Mobile commerce, mobile applications, and the mobile web are driving the growth of the MVAS market, offering brand-new commodities to consumers.

Table of Contents:

1 Executive Summary
2 Market Landscape
3 Market Sizing
4 Historic Market Size
5 Five Forces Analysis
6 Market Segmentation

ProductMobile AdvertisingMobile GamesMobile Music And Video StreamingMobile Money And M-commerceMobile PublicationsEnd-userLarge EnterprisesSmall And Medium EnterprisesGeographyAPACNorth AmericaEuropeSouth AmericaMiddle East And Africa

7 Customer Landscape
8 Geographic Landscape
9 Drivers, Challenges, and Trends
10 Company Landscape
11 Company Analysis
12 Appendix

About Technavio

Technavio is a leading global technology research and advisory company. Their research and analysis focuses on emerging market trends and provides actionable insights to help businesses identify market opportunities and develop effective strategies to optimize their market positions.

With over 500 specialized analysts, Technavio’s report library consists of more than 17,000 reports and counting, covering 800 technologies, spanning across 50 countries. Their client base consists of enterprises of all sizes, including more than 100 Fortune 500 companies. This growing client base relies on Technavio’s comprehensive coverage, extensive research, and actionable market insights to identify opportunities in existing and potential markets and assess their competitive positions within changing market scenarios.

Contacts

Technavio Research
Jesse Maida
Media & Marketing Executive
US: +1 844 364 1100
UK: +44 203 893 3200
Email: media@technavio.com
Website: www.technavio.com/

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SWAG, Asia’s Largest Adult Content Platform, Releases 2024 Annual Report

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Revealing the Top 15 Searched Keywords in Asia

TAIPEI, Dec. 24, 2024 /PRNewswire/ — SWAG, Taiwan’s largest adult livestreaming platform, often known as the “Pornhub of Asia,” has released the 2024 SWAG Recap today. The report dives into the world of trending adult content, the year’s top searched keywords, and even the income of creators, sparing no details. According to the data, the top searched keyword on SWAG in 2024 was “Vietnam.” Meanwhile, two Taiwanese creators—former Army Chief Counselor “Neinei” and former Sea Dragon Frogman 177—landed in the 3rd and 6th positions as the most searched keywords thanks to their enormous social media buzz. The hashtag with the most clicks went to “Big Boobs.”

In this year’s top searched keyword ranking, “Vietnam” and Vietnamese creator Rosa (@rosababyvip) dominated the top two spots with overwhelming search volume, highlighting the loyalty of Vietnamese enjoyers of SWAG. Meanwhile, keywords like “Ex-Army Chief Counselor Neinei” and “Sea Dragon Frogman 177” maintained high visibility throughout the year, landing them in 3rd and 6th places, respectively.

Analyzing average daily login time by users from different countries, SWAG users spent 15 minutes and 56 seconds per session on average globally, 49 seconds longer than last year. Taiwan emerged as the undisputed champion with an average daily login time of 16 minutes and 21 seconds, the only country above the platform average. On the flip side, Japanese users clocked in at just 11 minutes and 25 seconds, becoming the quickest to reach post-nut clarity. Notably, Vietnamese users soared from last year’s last place to the 4th longest with their online duration time, surpassing users from Singapore and the U.S.

Among SWAG’s nearly 200 hashtags, “Big Boobs” reclaimed its crown from last year’s champion, “Schoolgirl,” becoming the most searched hashtag of the year. “Schoolgirl” fell to 4th, edged out by “Gangbang.” Surprisingly, the long-beloved tag “Creampie” dropped to its record-low position, only ranking 9th.

SWAG noted that nearly 5,000 new creators joined this year, with 40% hailing from Vietnam, making it the country with the most new creators, followed by Taiwan. Among the talents, luna (@rouav) and Jolly (@jollyntr) were crowned as the most popular creator and best newcomer respectively! After a brief hiatus, Luna made a strong comeback by captivating fans with her “natural melons,” “S-line waist,” “perky booties,” and “flawless legs.” Her popularity skyrocketed by 891 spots, earning her the title of SWAG’s Most Popular Creator 2024. The best newcomer, Jolly, who only joined SWAG less than a year ago, gained immense popularity for her housewife aesthetic and NTR-themed content. Fans of the married lady buzzed over her livestreams and videos, where her husband reportedly has been watching helplessly behind the camera, further fueling her meteoric rise.

In other creator data, SWAG’s “Fan Following Clock” is ticking faster than ever! On average, a creator gains a new follower every 5.7 seconds on the platform. Additionally, 8.8% of new creators earn USD 30,000 in less than four months, with Betty (@bettyqueen) achieving this milestone in just three weeks, making her the fastest-earning newcomer of 2024.

Does SWAG make creators rich? The numbers prove everything. This year,  Shirley (@shirleybebe) posted a story, which was unlocked by over 3,000 users within 48 hours, earning her approximately $1,500 instantly as the post became the most profitable story of 2024. Best Newcomer Jolly also delivered impressive results. After debuting in May, one of her long videos attracted over 2,000 viewers, earning her $17,000 just from that one single upload.

When it comes to SWAG’s most lucrative money-making features, livestreaming and private messaging definitely top the list. For example, when Grape (@stellajs) hosted her birthday livestream this year, she generated USD 37,000 in just three hours. Meanwhile, Nini Baby (@ninibaby), well-known for her private chats, sent 380,000 text messages to users this year, receiving 85,000 replies and countless chat gifts. Her private messaging income alone earned a staggering USD 490,000 in revenue, a 17% increase from last year, securing her throne as SWAG’s Queen of private chat.

《2024 SWAG Recap》: https://swag.live/blog/en/swag_2024_recap/

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Higer New V Series, Leading Bus New Trend

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SUZHOU, China, Dec. 24, 2024 /CNW/ — In November 2024, Higer New V Series buses officially launched in the Philippines, this batch of electric buses was the first batch of new energy buses introduced by the Philippines and put into commercial operation. And it has aroused extensive attentions and heated discussions from the Philippines local government, media and people.

Higer New V Series products were launched globally in March 2024, and then made a stunning debut at the Higer Global Partners Conference. The New V-series products with a new shape and a new platform are committed to creating new classic models with high quality, high safety and high intelligence.

In 3 years, more than 1000 people participated in the process of R&D, a one-time investment of more than 100 million yuan was made in the R&D and manufacturing of key components, equipment, tooling, molds, inspection tools, verification of components and vehicle, achieving comprehensive innovation, realizing a significant improvement in product quality and reliability, maintenance convenience and customer experience. Measuring from 8 to 13 meters in length, they can be powered by fossil fuels, electricity, hydrogen, etc. and are readily adaptable for the tourist transportation market, urban public transportation market, etc. The luggage compartment volume is 21.6% greater than similar products, the seating space is 50mm larger, and the middle aisle is 30mm wider. The overall component universality rate was greatly improved by the platform, modular, and universal design concept, and the number of component types decreased by 58%.

It is worth mentioning that Higer is committed to creating a technological experience, redefining the domain-centralized electronic and electrical architecture, and Higer launched the industry’s first mass-produced intelligent cabin. It will help the driver concentrate on driving. The new model provides a mobile phone control interface, drivers and tour guides can control lighting, multimedia, air conditioning, etc. through app. In addition, the intelligent cabin can be customized according to the operational needs of the transport company, realizing intelligent dispatching, intelligent charging, intelligent maintenance, AI interaction, and human-computer interaction.

So far, Higer new V series coaches have already received orders from more than 20 countries like Italy, Qatar, UAE, Saudi Arabia, Algeria and etc., showing a fast rising popularity in the international market.

Higer new V series are committed to providing customers with new “classic models” with better quality, higher efficiency, achieving sustainable development and exploring more possibilities.

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European Wellness Biomedical Group Announces New Klotho Research Initiative Led by Prof. Mike Chan

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HEIDELBERG, Germany, Dec. 25, 2024 /PRNewswire/ — European Wellness Biomedical Group (EWBG) has launched a new research initiative focused on Klotho, a protein with transformative potential in longevity medicine. Led by Professor Dr. Mike Chan, this project will explore Klotho’s role in combating age-related diseases and its ability to regenerate critical organs, including the brain, kidneys, and heart.

Klotho, identified in 1997, is emerging as a key protein in longevity and regenerative medicine. It plays a pivotal role in regulating oxidative stress, mineral metabolism, and inflammation. The research will investigate how boosting Klotho levels could help address chronic conditions like neurodegenerative diseases, kidney failure, and heart disease, ultimately improving healthspan and extending lifespan.

“Klotho represents the next frontier in longevity medicine,” said Professor Mike Chan, Chief Scientist at EWBG. “Our research aims to understand how Klotho affects aging and how we can use it to treat chronic diseases that have long been associated with aging.”

Research Focus Areas

The new initiative will focus on three primary research areas:

Neurological health: Investigating Klotho’s neuroprotective effects and its potential to slow cognitive decline in diseases like Alzheimer’s and Parkinson’s.Kidney function: Examining Klotho’s role in regulating mineral metabolism and its regenerative potential in treating chronic kidney disease (CKD).Cardiovascular health: Studying Klotho’s influence on vascular function and its ability to prevent vascular calcification, a key contributor to heart disease.

This research builds on existing collaborations at EWBG, where leading scientists focus on advancing Klotho-based therapies for regenerative health.

Klotho: A Potential Breakthrough in Longevity Medicine

Klotho is gaining attention for its ability to regenerate tissues and reverse damage caused by age-related diseases. Unlike NAD+, which primarily enhances cellular metabolism and energy production, Klotho offers a broader range of therapeutic applications, including tissue regeneration, cognitive function improvement, and cardiovascular health.

As we age, Klotho levels naturally decline, leading to conditions such as cognitive decline, heart disease, and kidney failure. Research suggests that restoring Klotho levels can reverse the effects of oxidative stress, inflammation, and cellular senescence, offering new treatment possibilities for a range of age-related diseases.

Professor Mike Chan: Leading the Charge in Klotho Research

Professor Mike Chan, a leading expert in stem cell therapy and longevity medicine, is spearheading this groundbreaking initiative at EWBG. His extensive experience in bio-regenerative medicine positions him as a key figure in exploring Klotho’s potential to revolutionize the treatment of age-related diseases. Through FCTI, a subsidiary of EWBG, Professor Chan and his team are developing therapies that combine stem cell technology and Klotho proteins to stimulate tissue regeneration in the brain, kidneys, and heart.

“By harnessing Klotho’s regenerative properties, we hope to address chronic conditions that were previously untreatable,” said Professor Chan. “Our ultimate goal is to improve quality of life and provide lasting solutions for those affected by aging-related diseases.”

The Future of Klotho in Longevity Medicine

The future of Klotho-based therapies looks promising, with Professor Mike Chan and EWBG at the forefront of this innovative field. As more research is conducted, Klotho is expected to play a pivotal role in advancing longevity medicine, offering a new approach to treating aging and chronic diseases. The potential applications of Klotho are vast, from neurodegenerative disease treatment to kidney regeneration and cardiovascular health.

With strong research partnerships, significant funding, and ongoing clinical trials, Klotho is poised to become a cornerstone of longevity medicine, transforming how we approach aging and disease. Professor Mike Chan’s leadership ensures that this promising protein will soon offer new hope to those seeking longer, healthier lives.

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