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Sony Electronics Expands Over-the-Counter Hearing Aid Lineup with the Launch of CRE-C20 Advanced Sound Technology and Rechargeability in a Small, Virtually Invisible Design

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SAN DIEGO, Aug. 27, 2024 /PRNewswire/ — Sony Electronics Inc., in collaboration with WS Audiology (WSA), proudly introduces the CRE-C20, the latest addition to its premium over-the-counter (OTC) hearing aid lineup.1 This innovative device is designed to provide individuals 18 and older with perceived mild to moderate hearing loss a superior hearing experience through cutting-edge features such as advanced sound technology, rechargeable battery convenience, and a highly customizable user experience. The CRE-C20 combines Sony’s expertise in consumer electronics with WSA’s leadership in hearing aid technology, offering a discreet, virtually invisible design that fits seamlessly into any lifestyle. With a focus on accessibility and quality, the CRE-C20 aims to break down barriers and stigmas associated with hearing aids, providing reliable support and enhanced hearing clarity in various environments.

A New Era in Hearing Aid Technology

The CRE-C20 represents a significant advancement in OTC hearing aid technology, incorporating the latest innovations to enhance sound quality and offering rechargeable battery convenience. This do-it-yourself, app-enabled1 “self-fitting” device allows users to adjust their hearing aids independently, offering a fully customizable experience with no wait time.

Through the Sony | Hearing Control app1, users can easily set up their devices, which will be customized to their hearing needs with predefined smart hearing settings based on thousands of real-life audiograms, providing a more tailored and rich listening experience. The CRE-C20’s nearly invisible design ensures a comfortable fit, making it an ideal choice for those seeking both functionality and aesthetics. Additionally, Sony’s best-in-class OTC hearing aid Customer Service team is available to guide users through the setup process, help fine-tune their hearing experience, and answer any questions pre or post purchase.

“Our mission with Sony’s OTC hearing aids category is to continue cutting-edge innovation with our technology to improve the way consumers can interact with their surroundings. For those with hearing loss, barriers and stigmas associated with the use of hearing aids prevent many from getting the critical care they need,” says Tyler Ishida, President of Consumer Business Group, Sony Electronics. “With our existing line of hearing aids and the launch of the CRE-C20, we’re hopeful that Sony can provide support for a variety of hearing challenges quickly, directly, and in a way that fits comfortably into people’s lifestyle.”

Key Features of the CRE-C20:

Advanced Sound Technology: At the heart of the CRE-C20 is its professional-grade sound technology, which includes an Adaptive Soundscape Processing to prioritize speech clarity while maintaining awareness of surrounding noises. This feature is particularly beneficial in noisy environments, where the device’s noise reduction capabilities help users focus on important sounds like a friend’s voice.Rechargeable Convenience: The CRE-C20 is equipped with a powerful rechargeable battery that provides up to 28 hours of continuous use from a single charge.2 This ensures reliable performance throughout the day, eliminating the need for frequent battery replacements and enhancing user convenience. Its case also enables additional charging on-the-go and can hold enough power to charge the C20s up to three times before having to connect to a power source again.Customizable User Experience: With the Sony | Hearing Control app1 users can easily customize their hearing experience. The app offers predefined smart hearing settings based on extensive audiometric data, as well as options for quick and easy adjustments to sound quality and volume. This customization ensures that the CRE-C20 meets the unique hearing needs of each user.Durability and Reliability: Built to withstand various environmental conditions, the CRE-C20 has an IP68 rating3, offering protection against water, moisture, and dust. This durability ensures that the device remains functional and reliable, providing users with peace of mind.Comprehensive Support Services: Sony is committed to supporting its customers beyond the point of sale. The CRE-C20 comes with access to a dedicated OTC hearing aids Customer Support team. This team provides guidance on device setup, customization, and troubleshooting, ensuring that users can maximize the benefits of their hearing aids.

Commitment to Accessibility and Community Support

The launch of the CRE-C20 aligns with Sony and WSA’s shared goal of making advanced hearing technology more accessible to a broader audience. The FDA-cleared4 device is designed not only to improve the quality of life for those with hearing loss but also to make premium hearing solutions available to those who may not have access to traditional hearing aids. The CRE-C20 is also FSA/HSA eligible5, making it a financially accessible option for many consumers.

The CRE-C20 self-fitting OTC hearing aid has a suggested retail price of $999.99 and is available for sale now on the Sony website CRE-C20 product page  and through a range of third-party retailers including Amazon, Best Buy, Walmart, CVS.com, HearUSA, and select hearing-care professionals. In addition, Sony will be adjusting the price of the other hearing aid models as follows; the CRE-C10 at a suggested retail price of $799.99 and the CRE-E10 at $1,099.99

For more information on the CRE-C20 and other products, visit Sony News.

About Sony Electronics Inc.
Sony Electronics is a subsidiary of Sony Corporation of America and an affiliate of Sony Group Corporation, one of the most comprehensive entertainment companies in the world, with a portfolio that encompasses electronics, music, motion pictures, mobile, gaming, robotics and financial services. Headquartered in San Diego, California, Sony Electronics is a leader in electronics for the consumer and professional markets. Operations include research and development, engineering, sales, marketing, distribution and customer service. Sony Electronics creates products that innovate and inspire generations, such as the award-winning Alpha Interchangeable Lens Cameras and revolutionary high-resolution audio products. Sony is also a leading manufacturer of end-to-end solutions from 4K professional broadcast and A/V equipment.

Notes:

1 Sony | Hearing control app – Use app on smartphone to personalize settings. Download app at Google Play and the App Store. Network services, content, operating system and software subject to terms and conditions and may be changed, interrupted or discontinued at any time and may require registration.
2 Actual performance varies based on settings, environmental conditions, and usage. Batteries are consumable products and their capacity degrades over time as they age. Sony does not guarantee the lifespan of the battery.
3 Dust-tight to IP6X standard and protected against the effects of continuous water immersion to IPx8 standard (under 1 meter for 1 hour)
4 FDA cleared as OTC self-fitting hearing aid intended to amplify sound for individuals 18 years of age or older with perceived mild to moderate hearing loss. Please review the product information documents that accompany the product for usage details and warnings.
5 Subject to member eligibility. Customers should check with their insurance company to verify coverage and eligibility.

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SOURCE Sony Electronics, Inc.

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48-Hour Saudi Visa Processing, Major Discounts and Unmissable Giveaways – Only at ‘Spectacular Saudi’ in Mumbai

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September 21, 2024

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NEW DELHI, Sept. 21, 2024 /PRNewswire/ — Saudi’s national tourism brand, ‘Saudi Welcome to Arabia’ is hosting its first-ever immersive consumer event ‘Spectacular Saudi’, from September 25 to October 2,  from 2:00 p.m. – 10:30 p.m. at R2 Ground in BKC, Mumbai.

Slated to transport visitors straight to the Heart of Arabia; the 8-day immersive experience will give visitors a glimpse into Saudi’s many wonders and iconic experiences – all while extending the warm Saudi welcome. To give consumers a truly memorable experience Saudi is offering exclusive giveaways and discounts specially curated for Indian travellers.

What’s more, Indian travellers can fast-track their Saudi visas exclusively at the event. All you need is a valid Visa or Mastercard credit card! Head on over to one of eight dedicated Tasheer kiosks, ensure the name on the credit card matches the passport, and have sufficient funds available on the card. After that, sit back and relax as your visa will be in hand within 48 hours!

It has never been easier to visit Saudi. With the most seamless visa process offered to date, the excitement doesn’t end there. On the travel front, SAUDIA Airlines is offering special deals, including a buy one get 50% off on the second ticket if travelling business class. Additionally, all economy class tickets will be 15% off. Attendees will also have the chance to participate in daily giveaways for free flight tickets for two to Saudi. With over 50+ travel trade offers, visitors can access incredible cashback and discounts on Saudi travel packages. Additionally, those booking Saudi packages will enjoy complimentary cultural city tours. Group tour packages to Riyadh, Jeddah, and Dammam will be available exclusively at the event, starting at INR 99,999 for 5 nights.

Visitors can expect unique immersive experiences–including exhibits, culinary delights, Ardah dancers, Saudi coffee, traditional scents, and fashion–all under one roof. So don’t miss out and register here to experience a piece of Saudi, right in the heart of Mumbai.

Photo – https://mma.prnewswire.com/media/2511104/Spectacular_Saudi.jpg

 

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Indian Cancer Genome Atlas Launches the Country’s First Comprehensive Cancer Multi-Omics Data Portal

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September 21, 2024

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Offers open access to cancer data for research

NEW DELHI, Sept. 21, 2024 /PRNewswire/ — The Indian Cancer Genome Atlas (ICGA) has launched India’s first comprehensive cancer multi-omics data portal. This pioneering platform provides open access to clinically correlated data from Indian cancer patients, aimed at transforming cancer research and treatment for Indian populations.

Historically, cancer treatments in India have been based on Western data sets. However, cancers in Indian patients can differ significantly at the molecular level. ICGA’s mission is to create Indian-specific datasets to help researchers and clinicians develop personalized treatment protocols. This new open-access portal represents a monumental step in revolutionizing cancer research, specifically for Indian patients.

The ICGA cancer multi-omics portal is the first in India to offer data that includes DNA, RNA, and protein profiles of breast cancer patients, integrated with clinical outcomes. Currently, the platform consists of data from 50 breast cancer patients, with plans to expand to over 500 patients in the coming year. This data is freely accessible to the global research community under India’s PRIDE guidelines, which promote ethical sharing and collaboration in cancer research.

Key Highlights of this portal include:

India’s First Cancer Multi-Omics Data Portal: A comprehensive resource that offers detailed multi-omics data for breast cancer patients, including genomic and proteomic information.Based on cBioPortal Platform: Derived from the internationally recognized cBioPortal, this platform ensures seamless integration with global cancer research efforts.Initial Dataset from 50 Indian Patients: Provides clinically annotated DNA, RNA, and protein profiles, along with treatment histories and patient outcomes, with an aim to scale up to 500 in a year.Free Access Under PRIDE Guidelines: Adhering to responsible and ethical data-sharing practices, the portal is freely accessible to the scientific community.A Step Toward Precision Oncology for Indian Patients: This initiative is designed to enable the development of personalized cancer treatments tailored to Indian patients.Call for Collaboration:  ICGA invites researchers worldwide to contribute and expand the platform, fostering global collaboration in cancer research.

Professor Shekhar C. Mande, Former DG-CSIR, Currently Senior Professor at Savitribai Phule Pune University
“Making this invaluable cancer data publicly accessible marks a pivotal step in accelerating scientific discoveries and enhancing patient outcomes. By openly sharing this data, we are empowering researchers, clinicians, and innovators to collaborate, explore new frontiers, and drive transformative breakthroughs in cancer treatment.”

Joint Statement from Dr JC Zenklusen – Director of The Cancer Genome Atlas (TCGA) at the NCI, NIH, USA, and Prof Sunil Badve – Vice Chair, Pathology Cancer Programs, Department of Pathology and Laboratory Medicine, Emory University School of Medicine, Atlanta, Georgia, USA
“Fifteen years ago, when we launched TCGA, we could not have foreseen the remarkable progress cancer research would make. It is incredibly exciting to see ICGA advancing so rapidly and taking bold steps in revolutionizing cancer research. Understanding the genome of cancer patients will improve the treatment of Indians not only in India but also worldwide. We, both, encourage others with similar data to actively contribute to ICGA, so this initiative can grow even faster and drive greater breakthroughs.”

Dr. Anand Deshpande, Chairman and Managing Director at Persistent, and Non-Executive Director at ICGA
“We have made an excellent start with this groundbreaking multi-omics cancer portal. Cancer touches all of us, and the need for more effective, personalized treatments—especially tailored to the unique genetic and environmental factors in India—is urgent. This portal will empower researchers with crucial data to advance customized cancer research for better treatment outcomes. I encourage everyone to contribute and support this vital cause, helping us accelerate progress in the fight against cancer.”

About Indian Cancer Genome Atlas (ICGA):
The Indian Cancer Genome Atlas (ICGA) is a national initiative focused on mapping the genomic, transcriptomic, and proteomic landscapes of cancers across India. As a section 8 not-for-profit organization, the ICGA Foundation, operates through a public-private-philanthropic partnership, with active support from over 50 clinicians, researchers, and data analysts. Its mission is to enhance cancer diagnosis and treatment for Indian patients and contribute to the global understanding of cancer biology. The foundation’s first project focuses on the multi-omics profiling of breast cancer, with plans to extend this effort to other types of cancer in the future.

https://www.icga.in/

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Huawei Launches All-New Xinghe Intelligent Campus with Full Upgrades, Maximizing Enterprises’ Intelligent Productivity

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September 21, 2024

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SHANGHAI, Sept. 21, 2024 /PRNewswire/ — During HUAWEI CONNECT 2024, the Xinghe Intelligent Campus session was successfully held, attracting more than 200 industry pioneers, experts, and scholars from around the world to explore campus network trends and technological innovations. Also at the event, Huawei unveiled its all-new Xinghe Intelligent Campus Solution that stands out for full upgrades to wireless, application, and operations & maintenance (O&M) experience.

Shawn Zhao, President of the Campus Network Domain, Huawei’s Data Communication Product Line, said, “As video conferencing, AI terminals, and AI applications become more widespread, the campus network access density has increased threefold, and the demand for bandwidth has grown tenfold. In this case, users place new requirements on the assurance for AI applications and audio/video services while expecting more intelligent O&M.”

To meet these needs, Huawei launched its all-new Xinghe Intelligent Campus Solution with full upgrades. Specifically, this solution upgrades wireless experience in performance, roaming, and IoT convergence. It also leverages X-Scheduler (an experience scheduling engine) to upgrade application experience, while drawing on AI-assisted decision-making and a tidal prediction algorithm to upgrade O&M experience. These help customers build an industry-leading digital infrastructure and facilitate the digital and intelligent transformation of enterprises.

In addition, the solution provides end-to-end security assurance. On the wireless side, the innovative Wi-Fi Shield technology radically prevents packet eavesdropping on the air interface. On the wired side, the full-link MACsec capabilities from switches to APs ensure secure campus network data transmission since the very beginning.

Also at the session, leading analyst firms, customers, and partners in various industries shared their unique insights, best practices, and successful cases. Key speakers include Sian Morgan, Research Director of Dell’Oro Group; Dr. Haitham S. Hamsa, Professor of Information Technology, Cairo University; Shang Qun, Assistant to the Director of the Computing Center, Peking University; Sun Pan, Director of Infrastructure Operations Dept, System Digitalization Dept, FAW Group; Connee Zhang, CEO of CypressTel. Their valuable practices will provide a unique reference for the digital and intelligent transformation of enterprises across industries.

Looking ahead, Huawei believes that the Xinghe Intelligent Campus Solution will become the preferred choice for global enterprises’ digital and intelligent transformation to reap more benefits.

For more information about Huawei’s Xinghe Intelligent Campus Solution, visit https://e.huawei.com/en/solutions/enterprise-network/campus-network.

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SOURCE Huawei

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