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iQIYI’s New VR Location-Based Entertainment Well-Received in Macao

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Expanding Successful VR Adaptations of iQIYI’s Popular IP from ‘Love Between Fairy and Devil’

BEIJING, Aug. 26, 2024 /PRNewswire/ — On August 23, iQIYI, China’s leading online entertainment service, announced that its latest VR immersive theater at Galaxy Macau received positive customer feedback following its debut earlier this month, further enriching its portfolio of location-based entertainment experiences. Adapted from the popular fantasy series Love Between Fairy and Devil, this project showcases the commercial potential of the company’s premium IP while offering users an exciting journey that deepens their connection to the content.

Building on iQIYI’s successful VR adaptions, this highly anticipated project follows the successful adaptations of blockbuster IPs like Strange Tales of Tang Dynasty 2: To the West and Luoyang. Both have consistently topped VR sales charts in Shanghai and Xi’an, according to Dianping, China’s leading review and rating platform. Notably, the VR adaptation of Strange Tales of Tang Dynasty 2: To the West gained rapid popularity after its Beijing launch this summer, quickly achieving second place in local VR experience sales.

VR Brings Culture to Life

To create an unparalleled sense of immersion, the latest VR project incorporates cutting-edge technology, including interactive gesture control, flight motion simulators, and artificial intelligence. Players will solve intriguing puzzles and step into the roles of characters from the drama, experiencing a visually stunning world that faithfully replicates the original series as captivating storylines unfold.

This immersive experience is further enhanced by a variety of engaging activities at the newly opened ‘Love Between Fairy and Devil’ VR Immersive Experience Center at Galaxy Macau. Visitors can explore a dress-up zone featuring stunning Hanfu (Chinese traditional clothing) costumes and large-scale photo spots designed to recreate iconic scenes from the drama. The venue also includes themed food stalls, souvenir shops, and cultural activities during traditional festivals like the Mid-Autumn Festival.

At the opening ceremony, Hang ZHANG, Senior Vice President of iQIYI, shared, “This project represents the latest advancement in immersive experience offerings developed by iQIYI over the past year. Through our collaboration with Galaxy Macau, we aim to provide an extraordinary experience for visitors in the Greater Bay Area, enhancing cultural tourism.”

Following its debut in Macao, the project is set to expand to various cities across China by the end of 2024, including Shanghai, Hefei, and Shenzhen.

Kevin KELLEY, Chief Operating Officer of Galaxy Entertainment Group, highlighted the rich cultural aesthetics featured in this latest experience: “This new offering is not only a technological innovation but also a key initiative to introduce visitors to traditional Chinese culture. We hope this VR project will become a new cultural and tourist landmark in Macao.”

Unleashing IP value for growth

Continuing to leverage its valuable IP, iQIYI has been exploring new revenue streams beyond membership and ads, such as IP derivatives and offline experiences, as exemplified by the recent record-high franchising performance of the iQIYI original drama Fox Spirit Matchmaker: Red-Moon Pact and the company’s offline parent-child theme park iQIYI QiBubble Space in Beijing.

Looking ahead, iQIYI remains committed to leveraging innovative technology to adapt its premium IP into diverse formats, enabling viewers to experience their favorite content in more engaging ways. By continually developing online and offline experiences based on its IP, the company aims to capitalize on the growing trend of immersive entertainment, extending the influence of its premium content and driving commercial value.

CONTACT: iQIYI Press, press@qiyi.com 

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SOURCE iQIYI

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The American Legion seeks entries for Fourth Estate Awards in media

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INDIANAPOLIS, Jan. 9, 2025 /PRNewswire/ — The American Legion has announced its call for entries in the annual Fourth Estate Awards competition for excellence in journalism and its positive impact on society. The deadline for submissions to be received or postmarked is March 15, 2025.

The American Legion presents the awards to recognize the outstanding achievements made in print and broadcast media. Website and podcast submissions are also encouraged to compete in the print or broadcast categories. In addition to the award, the winner in each category will be presented a $2,000 stipend to cover travel and lodging expenses to The American Legion National Convention in Tampa. The presentation will occur at approximately 9 am on August 28, 2025 at the Tampa Convention Center.

An entry form with contest rules can be found at https://www.legion.org/information-center/the-fourth-estate-award. You can also contact kchrisman@legion.org for further information.

Submissions are judged on the quality of the work and the impact that it had in producing a positive result for the community. The work must have been published, posted or broadcast in 2024.

All journalists or media outlets who believe their work improved society in a tangible and way are encouraged to submit their entry. There is no entry fee and no single medium is limited to the number of entries.

Past winners include CBS News, CNN, USA Today, WFTS (Tampa) and the Military Times. The complete list can be found at www.legion.org.

Media contacts: Katie Chrisman, (317) 630-1298, kchrisman@legion.org

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SOURCE The American Legion

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CellFE® and Syenex Collaborate to Advance Cell Engineering with Hybrid Gene Editing Workflow

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ALAMEDA, Calif., Jan. 9, 2025 /PRNewswire/ — CellFE®, a leader in non-viral gene editing technology, and Syenex, a pioneer in enveloped delivery vectors, have announced an innovative collaboration to create a hybrid workflow that seamlessly integrates non-viral and viral approaches to cell therapy engineering. This next-generation process aims to enable streamlined workflows of complex edited cells for biotech and pharmaceutical applications. 

CellFE® and Syenex announce collaboration on hybrid gene editing workflow ahead of the JP Morgan Healthcare Conference.

The collaboration application note will be officially unveiled the week of the highly anticipated J.P. Morgan Healthcare Conference in San Francisco this January, a premier event that brings together industry leaders, investors, and innovators from around the world.

“The market has been anticipating a solution that seamlessly integrates non-viral knockout with viral knockin capabilities into a streamlined workflow—one that preserves cell viability and functionality without compromise.” said Dr. Alla Zamarayeva, CEO of CellFE. “By collaborating with Syenex, we are directly addressing this critical need.”

Jay Rosanelli, CEO at Syenex, added: “This joint effort showcases the role of collaborative science in accelerating the creation of life-changing medicines for patients around the globe. We are thrilled to partner with CellFE and showcase the potential of this novel hybrid workflow to dramatically simplify manufacturing of genetic medicines.”

This collaboration comes at a pivotal time as allogeneic and autologous cell therapy providers seek more efficient manufacturing processes. A key challenge is developing gentler yet highly effective techniques for delivering gene-editing cargo to patient cells, as current methods—often involving viral transduction and electroporation—can be detrimental to cells and extend recovery and processing times, particularly for complex, sequential editing. This innovative hybrid workflow aims to overcome these challenges, enabling advanced genetic editing while preserving cell functionality and supporting streamlined workflows.

Both companies will be attending the J.P. Morgan Healthcare Conference this month from January 13-16th. Details on where to partner with the companies at the conference can be found below, along with contact information for both companies.

Partner with CellFE at the JP Morgan Healthcare Conference:

J.P. Morgan Healthcare Conference – Jan 13-16
Westin St. Francis in San Francisco, CABiotech Showcase – Jan 13-15
Hilton Union Square, San Francisco, CABio Partnering at JPMorgan Week – Jan 13-16
San Francisco Marriott Marquis in San Francisco, CA
cellfebiotech.com/meet

Partner with Syenex at the JP Morgan Healthcare Conference:

Bio Partnering at JPMorgan Week – Jan 13-16
San Francisco Marriott Marquis in San Francisco, CA
syenex.com/meet

About CellFE Biotech
CellFE, a cutting-edge microfluidics company, is transforming the development and manufacturing of lifesaving cell therapies to make them more accessible to patients. CellFE aims to unlock the full potential of this transformative modality by tackling its key market challenges, notably high manufacturing costs and extended vein-to-vein timelines. With a focus on T-Cell, HSC, and iPSC-based therapies, CellFE’s microfluidics-based gene-delivery technology, in conjunction with proprietary best-in-class workflows, targets critical bottlenecks in cell therapy manufacturing. For more information, please visit www.cellfebiotech.com.

About Syenex
Syenex builds bioengineering technologies to unlock the future of human health. Leveraging the power of synthetic biology, we design scalable, precision-engineered gene delivery vectors, empowering cell and gene therapy developers to cure disease and build the next generation of medicines. Designed to break the barriers that slow medical progress, our Open Science model ensures global access to our expanding toolkit and a network of scale-up partners, accelerating the path of breakthroughs from idea to impact for all of academia and biopharma. Since 2022, Syenex has rapidly built a portfolio of cell-specific bioengineering systems and established partnerships across the fields of immune cell, stem cell, and hepatocyte engineering. Learn more and get started at www.syenex.com.

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SOURCE CellFE

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The TreppWire Podcast Celebrates 300th Episode with Strategic Rebrand and Enhanced Vision

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Trepp announced today a rebrand and enhanced vision for The TreppWire Podcast ahead of its milestone 300th episode.

NEW YORK, Jan. 9, 2025 /PRNewswire-PRWeb/ — Trepp, a leading provider of data, insights, and technology solutions to the structured finance, commercial real estate (CRE), and banking markets announced today a rebrand and enhanced vision for The TreppWire Podcast ahead of its milestone 300th episode.  

“Powered by our marketing, research, and product groups, this show has been a trusted resource for the commercial real estate community, and we are excited to continue its growth,” said Hayley Keen, VP, Head of Marketing.

Since its launch in 2020, The TreppWire Podcast has garnered more than 1.7 million listens, establishing itself as a leading voice in the CRE industry, as well as the structured finance, banking, and broader economic markets. The podcast leverages Trepp’s proprietary commercial property, loan, and financial data and deep market expertise to provide weekly insights to industry professionals.

Complemented by a sleek new visual identity and modern design aesthetic, this strategic rebrand builds upon Trepp’s 40-year legacy of delivering timely, accurate, and comprehensive specialized CRE data and insights to help listeners make better, more informed decisions. Through market cycles, volatility, and periods of growth, The TreppWire Podcast remains committed to uncovering both challenges and opportunities, providing listeners with actionable insights to navigate market dynamics.

The rebrand also introduces an elevated format, which will include frequent industry expert guest appearances, as well as exclusive macroeconomic commentary from Trepp’s newly appointed Chief Economist, Rachel Szymanski. The podcast will continue to be a go-to resource for market participants, delivering timely insights from diverse industry perspectives.

“It is so exciting to watch our podcast hit the 300th episode milestone. Powered by our marketing, research, and product groups, this show has been a trusted resource for the commercial real estate community, and we are excited to continue its growth,” said Hayley Keen, VP, Head of Marketing. “The market has trusted Trepp’s data for more than 40 years, and with this rebrand, we’re not just maintaining that commitment – we’re elevating it. We’re enhancing the podcast experience while staying true to what our audience has always trusted us for: delivering reliable, actionable market intelligence that helps them make informed, confident decisions.”

Listeners can tune in to the newly rebranded The TreppWire Podcast on all major podcast platforms, including Apple Podcasts, Spotify, SoundCloud, and YouTube. Weekly episodes are released every Thursday. Check out our new website to learn more: https://www.trepp.com/the-treppwire-podcast

About Trepp 
Trepp, founded in 1979, is the leading provider of data, insights, and technology solutions to the structured finance, commercial real estate, and banking markets. Trepp provides primary and secondary market participants with the solutions and analytics they need to increase operational efficiencies, information transparency, and investment performance. From its offices in New York, Dallas, and London, Trepp serves its clients with products and services to support trading, research, risk management, surveillance, and portfolio management. Trepp subsidiary, Commercial Real Estate Direct, is a daily news source covering the commercial real estate capital markets. Trepp is owned by the Daily Mail and General Trust (DMGT)

Media Contact

Ennys Soydas, Trepp, Inc., 212-754-1010, press@trepp.com, www.trepp.com

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SOURCE Trepp, Inc.

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