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THE CHICK-FIL-A COLLEGE FOOTBALL HALL OF FAME PUTS FANS DIRECTLY INTO THE GAME WITH ITS NEW AI EXPERIENCE

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In Partnership with Creative Principals and HyperCinema, GAME ON! Delivers Never Before Seen Artificial Intelligence Integrations

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ATLANTA, Aug. 22, 2024 /PRNewswire/ — Set, Hike! The College Football Hall of Fame is setting a new industry milestone with its new GAME ON! AI Experience. This deeply engaging, personalized storytelling experience inserts fans into the rich history of college football. The introduction of GAME ON! and overall renovation mark a new era for the Hall of Fame as it celebrates 10 years in Atlanta and cements its impact in the Capital of College Football.

While museums and entertainment destinations have experimented with artificial intelligence since 2017, GAME ON! uses generative AI for the first time to make guests the hero of the college football story. Guests step up to a photographic face scan kiosk, prompting a series of questions about their favorite team, biggest rivals and their dream position they’d take on the field. The technology leverages this information to tailor their experience, spanning 14 fan-specific AI experiences throughout the Hall. Guests will see their likeness, preferences and personality through curated images and video with customized captions. Here are just a few examples:

The Super Fan: Guests are transported to a college football stadium where they find themselves cheering in the stands and wearing their favorite team’s colors. Simultaneously, they can read about their own game day rituals.The Weight Room: This existing exhibit is being enhanced by GAME ON! AI so guests can both see themselves pumping iron and read about how they can reach maximum strength.The Coaches: The existing coaches exhibit has been updated with a video called “The Greatest Coaches That Never Were,” where guests are shown as a fictitious historic college coach who inspired their team through some unusual methods.The Champions & Contenders: Guests can pose with the Heisman and College Football Championship trophies, next to a display case featuring the real-life hardware.The Field JumboTron: As guests enter the College Football Hall of Fame’s famous field to kick, pass and run, they’ll find a video of themselves as their favorite team’s most recent college recruit with a personalized voice-over playing on the field’s large LED screen.

“As a leading attraction in sports and a symbol of College Football at the highest level, we were looking for a modern way to pay homage to the sport we love,” said Kimberly Beaudin, President and CEO of the College Football Hall of Fame. “GAME ON! is our mission in action: an experience that connects fans to college football through education, inspiration and entertainment, while honoring the sport’s excellence through every artifact and AI touchpoint.”

GAME ON! is the result of a ground-breaking, international collaboration between the College Football Hall of Fame, Georgia’s Creative Principals, New Zealand tech startup HyperCinema and The Producers Group from Los Angeles. “When the College Football Hall of Fame enlisted our help to reimagine its exhibits and experiences, we had the vision to help guests become part of the story, rather than just witness it,” said Geoff Thatcher, founder and chief creative officer of Creative Principals, the creative firm behind the development of GAME ON!.

HyperCinema’s groundbreaking technology and team has brought Creative Principals’ vision to life. “For the last two years, our team of skilled experts has been developing and refining this hyper-personalized storytelling technology. We’re honored to collaborate with Creative Principals to create this remarkable experience for the College Football Hall of Fame. Now every guest can become the hero of their own story, ushering in a new age for creative guest experiences,” said Dr. Miles Gregory, co-founder and creative director of HyperCinema, the company responsible for the patented technology that powers GAME ON!.

The upgrades to the Hall of Fame’s guest experience aren’t stopping with GAME ON!.

The Hall and Aflac partnered to create an all-new exhibit celebrating the rich shared history between the US Military and College Football. The fitting tribute honors our U.S. Service Academies, Senior Military Academies and Hall of Fame Inductees who served. The exhibit will showcase priceless artifacts, uniform displays and an 18ft x 12ft video wall of stadium flyovers. The new “Military and Football” exhibit also includes a GAME ON! AI experience putting guests in the cockpit of a plane or helicopter during a stadium flyover.

Additional upgrades include an expanded exhibit on the game’s biggest rivalries, a high-intensity walk-in tunnel, specially curated display honoring a decade in Atlanta and a reimagined retail experience in the Team Store.

The Chick-fil-A College Football Hall of Fame will reopen to the public on Saturday, August 24 with a 10th Anniversary Celebration and Kickoff Game Football Fest. For more information on the grand reopening or visiting the Hall in Atlanta, visit the College Football Hall of Fame website.

About the Chick-fil-A College Football Hall of Fame:
The national Chick-fil-A College Football Hall of Fame is dedicated to its mission to inspire and entertain by celebrating the passion and traditions of college football and its greatest players and coaches. The Hall celebrates the universal values of hard work, integrity and perseverance and fulfills its mission through storytelling, impactful programs and unique experiences focused on the core of preservation, celebration, and inspiration.  Located in the heart of Atlanta’s sports, entertainment and tourism district, the Hall provides visitors with a highly immersive, interactive, and engaging experience using a blend of historic college football artifacts and state-of-the-art, interactive multimedia exhibits. The National Football Foundation (NFF) founded the Hall in 1951 to immortalize the greatest players and coaches as role models for future generations and established its new home in Atlanta in 2014. The College Football Hall of Fame is a non-profit organization that provides a national platform for community outreach, education, and character development initiatives, and serves as a premier special event venue. For more information on the Hall, a 10-year TripAdvisor® Certificate of Excellence recipient, please visit www.cfbhall.com.

About Creative Principals:
An experience design firm delivering creative leadership for brand experiences, theme parks and museums around the world.

About HyperCinema:
A New Zealand tech startup that has pioneered in-person AI-generated visitor entertainment experiences powered by their patented enterprise-grade Hypercinema technology.

About The Producers Group (TPG):
TPG is a premier provider of attraction development consulting and turnkey production services for destination attractions worldwide. TPG acted as the attraction producer for the new experience.

MEDIA CONTACT:
DKC Public Relations
cfhof@dkcnews.com 

 

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SOURCE The Chick-Fil-A College Football Hall of Fame

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DeepL unveils industry-first Glossary Generator to solve business communication and brand consistency challenges

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Enhanced DeepL glossary functionality – including new glossary generator, expanded language support and more – will boost global business translations, saving time, effort, and costs

COLOGNE, Germany, Sept. 23, 2024 /PRNewswire/ — DeepL, a leading global Language AI company, today announced several updates to its glossary feature, which is a powerful tool that enhances translation consistency and accuracy by enabling professionals and companies to personalize translations for specific terms. The tool now offers the industry’s first smart glossary generator, which helps simplify and speed up the process of creating glossaries for translations. Glossary is also available in several new languages and within DeepL’s browser extensions and integrations, fitting seamlessly into existing workflows to offer an even more accessible and smooth user experience across the web and applications like Google Workspace and Microsoft 365.

“AI-powered translations are essential for businesses looking to overcome language barriers in today’s increasingly connected world, and DeepL’s powerful glossary tool takes this a step further by ensuring translations are personalized to a company’s unique phrases and needs,” said Christopher Osborne, VP of Product, DeepL. “We’re always looking for ways to improve the DeepL experience and drive even more value and ROI for 100,000+ customers worldwide, and these new capabilities make our glossary even more efficient, accessible and user-friendly – empowering teams to achieve the customization and consistency they are looking for, while minimising time spent on costly alternatives like manual translations or find-and-replace tools.”

For global businesses aiming to drive revenue growth, investing in brand consistency across all communications and languages is essential to ensure that every message—whether technical terminology, product names, or branded terms—resonates clearly with teams, customers, and markets worldwide. Consistent branding has been proven to increase revenue by 20% or more[1] and enhance visibility by 3 to 4 times[2] – however, maintaining this consistency can be expensive and complex. DeepL’s glossary tool simplifies this process, helping businesses and professionals easily create and scale high-quality, consistent multilingual communications across teams. With glossary, companies can create and manage custom translation glossaries to ensure that specific words or phrases are translated consistently according to their unique terminology.

DeepL’s glossary now offers the following expanded capabilities:

The industry’s first smart, AI-powered glossary generator: DeepL’s new glossary generator is a first-of-its-kind tool enabling teams to create custom translation glossaries with a simple file upload. Previously translated files can be leveraged to generate entries for personalized DeepL glossaries, reducing the need for manual work and significantly enhancing efficiency, enabling teams to facilitate more consistent communication at scale.Expanded glossary language functionality: Glossary now supports Korean, Danish, Swedish, Norwegian, and Romanian translations, bringing the total number of languages to 16. This allows for more precise and nuanced translations across a wider range of linguistic contexts, helping businesses reach a broader audience.More convenient access across DeepL platforms: Users are now able to access and apply the glossary directly within the DeepL browser extensions for Chrome and Edge, enabling consistent translations across the web, including Google Workspace applications. Furthermore, the glossary can now also be applied directly within DeepL for Microsoft 365 integrations, including Word, Outlook, and PowerPoint. Additionally, the glossary can be accessed through DeepL’s web browser, desktop apps, and API.

Unlike other find-and-replace tools, DeepL’s glossary excels with its advanced contextual understanding and ability to process complex grammatical elements—such as case, gender, and tense—to deliver nuanced, natural-sounding translations. This results in substantial productivity gains, largely due to the time saved in post-editing. Blind tests with language experts show that DeepL reduces post-editing time by 30% compared to Google Translate and 20% compared to Chat GPT-4. Furthermore, DeepL requires significantly fewer edits, with Google Translate and Chat GPT-4 needing two to three times as many feedback rounds.

Glossary with DeepL Pro also offers enhanced data security, including proprietary data centers, the highest level of certification and compliance standards (ISO 27001 certification, GDPR/SOC 2 type 2 compliance), data encryption, and a commitment to never using Pro customer data to train models.

DeepL’s glossary generator is now available to Pro Advanced and Ultimate subscribers with support for TMX/DOCX/PDF files. It is initially available for glossaries in German, Spanish, Japanese, Italian, French, and Russian (to and from English), with more languages coming soon.

Learn more about DeepL Pro and try out glossary yourself here.

About DeepL

DeepL is on a mission to break down language barriers for businesses everywhere. Over 100,000 businesses and governments and millions of individuals in 228 global markets trust DeepL’s Language AI platform for human-like translation and better writing. Designed with enterprise security in mind, companies around the world leverage DeepL’s AI solutions that are specifically tuned for language to transform business communications, expand markets, and improve productivity. Founded in 2017 by CEO Jaroslaw (Jarek) Kutylowski, DeepL today has over 900 passionate employees and is supported by world-renowned investors including Benchmark, IVP, and Index Ventures.

[1] Marq, “2021 Brand Consistency Report”
[2] Demand Metric x Lucid Press, “Impact of Brand Consistency” Report, 2016

View original content:https://www.prnewswire.com/apac/news-releases/deepl-unveils-industry-first-glossary-generator-to-solve-business-communication-and-brand-consistency-challenges-302254939.html

SOURCE DeepL

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Agoda: Chinese Travelers Post a 137% Increase in International Searches for Upcoming Golden Week

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SINGAPORE, Sept. 23, 2024 /PRNewswire/ — Digital travel platform Agoda has revealed a 137% year-over-year increase in international accommodation searches from China for the upcoming Golden Week. China’s second Golden Week of the year takes place from 1 to 7 October.

Agoda’s accommodation search data reveals a shift in Chinese travelers’ preferences for Golden Week. Last year, the top five outbound destinations were Tokyo, Seoul, Osaka, Kyoto, and Bangkok, respectively. This year, Seoul has emerged as the number one destination, leapfrogging Tokyo. Bali is a new entry in the top five and takes third place. Bangkok and Osaka continue to be among the most searched destinations and complete the ranking in fourth and fifth, respectively.

Taking place from 1 – 7 October this year, Golden Week is a prime travel period for Chinese families looking to take advantage of the week-long break. Golden Weeks are celebrated twice a year in China, around Lunar New Year and China’s National Day.

Top Outbound Destinations for Golden
Week 2024

(Based on Agoda’s accommodation search data)

      1. Seoul, South Korea

      2. Tokyo, Japan

      3. Bali, Indonesia

      4. Bangkok, Thailand

      5. Osaka, Japan

Andrew Smith, Senior Vice President, Supply at Agoda said, “The increase in outbound travel searches for China’s Golden Week suggests a growing confidence among Chinese citizens to explore international travel. It’s great to see destinations close to China’s east coast like Seoul and Osaka featured in the rank, as well as holiday favorites Bangkok and Bali further south.  With the unique advantage of its ‘Asia hotels’ network, Agoda is committed to helping Chinese customers to experience the rest of Asia for less with its great value deals.”

Agoda continues to support travelers by offering over 4.5 million holiday properties globally, more than 130,000 flight routes, and over 300,000 activities, all of which can be conveniently combined in the same booking. For more information on travel options during China’s Golden Week, visit agoda.com or download the Agoda app.

About Agoda

Agoda, a digital travel platform, helps anyone see the world for less with its great value deals on a global network of 4.5M hotels and holiday properties worldwide, plus flights, activities, and more. Agoda.com and the Agoda mobile app are available in 39 languages and supported by 24/7 customer support.

Headquartered in Singapore, Agoda is part of Booking Holdings (Nasdaq: BKNG) and employs more than 6,900 staff in 25 markets, dedicated to leveraging best-in-class technology to make travel even easier.

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SOURCE Agoda

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AECOM supports the Highways Department in winning the Hong Kong Institute of Surveyors Awards for innovative road safety technology

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HONG KONG, Sept. 23, 2024 /PRNewswire/ — AECOM, the world’s trusted infrastructure consulting firm, today announced that a Road Defect Detection System (RDDS) technology it has developed in partnership with the Highways Department of HKSAR Government (HyD) has secured two prestigious awards from the Hong Kong Institute of Surveyors (HKIS). This RDDS project, under part of the award-winning topic “Sustainability Strategy in Road and Tree Inspection by Advanced Geo-spatial Technology,” integrates advanced geographic information system (GIS) and artificial intelligence technologies to automatically detect road defects. The new technology aims to streamline the road inspection process, improving maintenance efficiency, effectively allocating resources and helping ensure public safety.

“AECOM is dedicated to delivering innovative solutions that meet our clients’ specific needs and address their complex challenges. From deploying the world’s largest tunnel boring machine for the Tuen Mun-Chek Lap Kok Link project to integrating GeoAI in our Road Defect Detection System, we harness emerging technologies to support the Highways Department in delivering landmark projects that span tunnels, bridges, highways, and now digital solutions,” said Ian Chung, chief executive of AECOM’s Asia region.

The jointly developed RDDS technology responds to the pressing need to effectively survey Hong Kong’s vast and complex road network. To provide a superior alternative to traditional inspection methods, the AECOM and HyD teams developed an approach that automatically detects defects from road images captured by a vehicle-based camera system.

Integrating the two organizations’ geospatial expertise, the technology uses AI to identify cracks and discolored road markings from road images, which can then be viewed on a web application platform that integrates data such as quantity, location, and severity for engineers to review and assess. The multi-step system simplifies the inspection process and allows for more efficient resource allocation — bringing greater efficiency to HyD’s road maintenance work and supporting a safer road network.

The HKIS honored the technology with the Innovative Surveying Award, which commends industry participants for outstanding project quality in innovative surveying technology, and the Post-occupation Category Grand Award, which recognizes the surveyors’ efforts in enhancing work efficiency and precision through innovative technology at post-occupation stage.

The HKIS Awards aim to recognize the outstanding achievements of Hong Kong surveyors. The awards align with the Sustainable Development Goals set by the United Nations, affirming surveyors’ exceptional accomplishments in sustainable development projects and their contributions to improving environmental outcomes and promoting a sustainable future for Hong Kong.

For more details about the project, please visit here.

 

 

About AECOM 

AECOM is the world’s trusted infrastructure consulting firm, delivering professional services throughout the project lifecycle – from advisory, planning, design and engineering to program and construction management. On projects spanning transportation, buildings, water, new energy and the environment, our public- and private-sector clients trust us to solve their most complex challenges. Our teams are driven by a common purpose to deliver a better world through our unrivaled technical and digital expertise, a culture of equity, diversity and inclusion, and a commitment to environmental, social and governance priorities. AECOM is a Fortune 500 firm and its Professional Services business had revenue of US$14.4 billion in fiscal year 2023. See how we are delivering sustainable legacies for generations to come at www.aecom.com/hk/.

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SOURCE AECOM

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