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Outward Media, Inc. Launches B2B2C Data Linkage to Power More Complete View of Prospects, Improved Personalization and Higher Marketing ROI

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B2B marketing data provider fuels customer acquisition and digital marketing campaigns for leading brands with focus on ‘universal person’

LOS ANGELES, Aug. 21, 2024 /PRNewswire-PRWeb/ — Outward Media, Inc. (OMI), a leading provider of omni-channel marketing data that fuels digital campaigns, today announced a new B2B2C data linkage service aimed at enabling marketers to connect with prospects and customers on their terms – on the B2B and B2C channels they use the most, whether at work or at home.

The new service links B2B attributes, such as email, firmographics, and job title, to B2C attributes such as the prospect’s LinkedIn profile, demographics, and residential address. This lets brands target and engage prospects more effectively — across both B2B and B2C channels.

“The dramatic increase in the number of people working from home has accelerated the growth of a movement that had already been underway. We call it the B2B2C or ‘universal person’ movement, and it reflects the overlap or blending of our personal and professional lives, with more balance – and fewer boundaries — between the two,” said Paula Chiocchi, CEO, OMI.

Now available, the new service links B2B attributes, such as email, firmographics, and job title, to B2C attributes, such as the prospect’s LinkedIn profile, demographics, and residential address. This lets brands target and engage prospects more effectively — across both B2B and B2C channels.

The channel points covered include direct mail, email, social, and programmatic, where available. As an example of B2B2C linkage, a marketer can send direct mail to a B2B contact’s home address while also engaging with them on their business email using the same offer to reinforce the message.

Brands can use OMI’s B2B2C linkage service to elevate marketing ROI in these key ways:

– Gain expanded marketing reach for B2B prospecting with added consumer attributes for your prospects and the ability to reach them on new channels

– Acquire ABM-level data elements on contacts and companies to power stronger ABM reach and results

– Identify consumer profiles for existing B2B contacts to achieve a more complete profile to drive greater success in your omni-channel campaigns

– Collect vital data elements to help construct your own in-house identity graph

– Get increased matches to both LinkedIn and Meta to enable stronger results for social marketing programs

– Enhance media activation targeting and reach with the ability to connect with prospects across business and personal channels via their B2B email address and an alternate email address

Social Media Use Case

Recently, OMI’s B2B2C/Universal Personal data linkage strategy played an instrumental role when working with a leading global e-commerce platform provider. For the social portion of the omni-channel campaign, B2B2C data linkage drove the match rate to 70% for LinkedIn and 42% for Meta, which is well above industry standards. To match the data, the OMI team delivered the custom audience file it built for the provider to both social platforms.

B2B2C Universal Person File Now Available from OMI

OMI’s Universal Person Marketing (UPM) database file contains 140 million business contact records, with residential/consumer linkage on 85 million of those records. In addition, it offers both company- and contact-level social URLs, MAIDS, mobile phone numbers, and a range of LinkID overlays available for client use.

Intent flags are also used as part of OMI’s B2B2C data linkage service and are based on client-selected market keywords that zero in on prospects whose recent digital behavior (browsing online, reading articles, downloading white papers) indicates interest in the client’s offerings.

Appending UPM contacts is also a component of OMI’s service, with appends made to an existing company and contact file first, followed by expansion to incremental companies and contacts.

Living File Database and Other OMI Services

In 2023, OMI announced its massive B2B Living File database reached 145 million manager- and professional-level and above contacts with validated email addresses, spanning more than 18 million businesses. The database includes 95 million small-and-mid-sized business (SMB) records, making it one of the largest U.S.-focused SMB databases in the world.

In addition, OMI offers a specialty healthcare database featuring executive-titled decision-makers at healthcare providers, physicians in group practices, nurses in various roles, and other points of service.

All OMI B2B contact data is backed by a 30-day 95% email data validity guarantee.

Go here for more information on other OMI data solutions and services, including intent monitoring, media activation, email campaign management, and B2B database cleansing.

About Outward Media, Inc.

Outward Media, Inc. (OMI) is a leading provider of omni-channel marketing data. As a trusted data partner to Fortune 2000 businesses and startups alike, we provide the highest quality, most accurate audience data to fuel engaged, integrated, omni-channel campaigns. Combining our massive B2B2C database with intent data, audience media activation, and other innovative marketing services, our mission is to deliver real data, real results, and invaluable reach to real people. For more information, visit http://www.outwardmedia.com or call 310-274-5312.

Media Contact

Paula Johns, Outward Media, Inc., 1 7605220941, paula@paulajohnscommunications.com, https://outwardmedia.com/

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SOURCE Outward Media, Inc.

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Technology

Orion Innovation Names Brian Bronson Chief Executive Officer

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2 hours ago

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November 15, 2024

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Technology Industry Executive and Leader to Drive Next Phase of Company Growth

EDISON, N.J., Nov. 15, 2024 /PRNewswire/ — Orion Innovation (“Orion”), a leading digital transformation and product development services firm, today announced the appointment of Brian Bronson as Chief Executive Officer, effective immediately. With over 25 years of leadership experience across global technology sectors, Bronson will lead Orion’s next phase of growth and transformation, focusing on expanding the company’s digital capabilities and market presence. Brian succeeds Raj Patil, who will transition to an advisory role with the company and One Equity Partners.

“Brian’s impressive track record of driving profitable growth and leading large-scale organizational transformation makes him the ideal leader for Orion’s next chapter,” said Carlo Padovano, Partner at One Equity Partners and Lead Director of Orion Innovation. “His deep expertise in product engineering, GenAI adoption, and digital transformation perfectly aligns with our vision for Orion’s future.

On behalf of the Orion Board, I’d like to thank Raj for his leadership and dedication in helping develop Orion into a market leader. Raj will transition to an advisory role with the company and One Equity Partners.”

“I’m honored to take on this role and excited about the tremendous opportunities ahead for Orion,” said Bronson. “The company has built an impressive foundation with a blue-chip roster of clients, a global delivery platform, and a talented team with deep domain and engineering expertise. I look forward to working closely with our employees, clients, and partners as we deliver transformative solutions to our clients, drive innovation, and scale our capabilities.”

Before joining Orion, Brian served as EVP of US Telecom, Media, and Entertainment at Capgemini. Additionally, he led the integration and execution of Capgemini’s global engineering services business across the Americas and Asia. This included driving growth in many industries leveraging innovative capabilities tied to 5G, connectivity, and software product engineering. Previously, as President & CEO of Radisys, a leading provider of open telecom solutions, he led the company’s strategic transformation from a hardware company to a provider of cutting-edge software and enabling technologies for the telecom, technology, and medical industries. This transformation culminated in the sale of Radisys to Reliance Industries in 2018, marking a successful exit for the company.

About Orion Innovation

Orion Innovation (“Orion”) is a leading digital transformation and product development services firm. Rooted in engineering and design thinking, along with a unique combination of agility, scale, and maturity, its team of approximately 6,400 associates helps Fortune 1000 companies improve efficiencies, enhance customer experiences, and develop new digital offerings. Through its delivery centers in North America, EMEA, India and Latin America, Orion serves clients across Telecom, Media & Technology, Sports & Entertainment, Professional Services, Financial Services, and Healthcare industries. For more information, visit www.orioninc.com. 

About One Equity Partners

One Equity Partners (“OEP”) is a middle market private equity firm focused on the industrial, healthcare, and technology sectors in North America and Europe. The firm seeks to build market-leading companies by identifying and executing transformative business combinations. OEP is a trusted partner with a differentiated investment process, a broad and senior team, and an established track record generating long-term value for its partners. Since 2001, the firm has completed more than 400 transactions worldwide. OEP, founded in 2001, spun out of JP Morgan in 2015. The firm has offices in New York, Chicago, Frankfurt and Amsterdam. For more information, please visit www.oneequity.com.

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Morrison Securities launches one of Australia’s first plug-and-play global trading to 15 countries with ViewTrade

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2 hours ago

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November 15, 2024

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SYDNEY, Nov. 15, 2024 /PRNewswire/ — Equities clearing business Morrison Securities (“Morrison”) is launching one of Australia’s first plug-and-play global trading to 15 countries with trading technology provider ViewTrade.

This will mean Morrison’s 38,000+ active clients trading $30 billion annually will only need to go through KYC once and then will be provided unprecedented rapid global trading access.

Morrison will now also offer enhanced global equity and options trading, fixed income, ETFs, seamlessly integrate domestic and global trading, and choice between fully disclosed or omnibus operating models.

ViewTrade has calculated that implementation of solutions like this across all of Australia’s global trading could generate efficiencies of nearly $240 million annually.

A business the size of Morisson launching this solution is a watershed moment for enhancing global opportunities for Australia’s wealth management sector, according to ViewTrade.

Nigel Singh, CEO of ViewTrade International Australia, said: “We are excited to work with Morrison Securities. Together, we are unlocking a world of investment opportunities for Australians. By accessing global markets, firms can offer their clients more diversified portfolios, reducing risk and protecting wealth. This benefits both domestic and international clients. We invite other firms to join us in this partnership and unlock the potential of global market access.”

William Slack, CEO of Morrison Securities, said: “We’ve designed a solution that integrates global market access into our domestic offering for a superior customer experience. With our combined expertise, we’re confident in delivering an efficient, scalable solution tailored to the specific needs of our clients.”

Laksh Gangwani, Chief Revenue Officer – APAC and Middle East at ViewTrade, added: “We are thrilled about the partnership with Morrison Securities as they launch one of Australia’s first plug-and-play global trading solutions to 15 countries. Morrison’s integrated approach to technology, compliance, and operations is enabling investors to complete KYC once, while accessing multiple markets and asset classes with ease. This will ensure Australian investors can build diversified international portfolios with ease.”

ViewTrade (www.viewtrade.com) is a global leader in investment and trading infrastructure solutions that power cross-border investing for financial services firms throughout the world. ViewTrade provides the technology, support, and brokerage services that business innovators need to launch or enhance retail investing experiences. For more than 20 years, ViewTrade has partnered with over 300 clients – from technology startups to large banks, brokers and advisors – to deliver innovative investment solutions and exceptional customer service.

Morrison Securities (https://www.morrisonsecurities.com/) Established in 1985, Morrison Securities is an Australian Broking firm specialising in trading, execution, and clearing services tailored to advisory firms and wholesale clients. They partner with firms to navigate operational challenges and help them realise their full potential. Their comprehensive suite of solutions covers seamless international market access, advanced equities and options trading, capital raising and DVP settlement services, integrated APIs, and stock lending. With a platform-agnostic approach and enterprise-level client service, they prioritise operational excellence and long-term partnerships.

 

View original content to download multimedia:https://www.prnewswire.com/apac/news-releases/morrison-securities-launches-one-of-australias-first-plug-and-play-global-trading-to-15-countries-with-viewtrade-302306604.html

SOURCE ViewTrade

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Australia’s least-favourite chores just got easier with Roborock’s Black Friday & Cyber Monday deals

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2 hours ago

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November 15, 2024

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SYDNEY, Nov. 15, 2024 /PRNewswire/ — Roborock, the global best-selling robot vacuum brand[i], is thrilled to announce its exclusive deals for Black Friday and Cyber Monday 2024.

Starting from 21 November to 4 December 2024, Roborock is offering significant discounts on a wide range of popular models, with savings of up to $700 – including popular models such as the S8 MaxV Ultra, Qrevo MaxV, Q8 Max+, Qrevo Master, Qrevo S, and Flexi Pro.

In a recent survey conducted across Australia, Roborock found that 27% of Australians would happily skip cleaning their floors forever, with many Aussies also admitting to neglecting high-maintenance tasks such as vacuuming, mopping, and appliance cleaning. With these cleaning challenges in mind, Roborock is offering unbeatable savings on popular models across Black Friday and Cyber Monday, with savings of up to $700.

The deals are available at Robrock Australia’s Official Online Store, Roborock’s Amazon storefront and all authorised retailers.

 Black Friday & Cyber Monday Deals

S8 MaxV Ultra – (SAVE $700) – MSRP $2,999 / Promo: $2,299The S8 MaxV Ultra is the company’s most powerful one-stop cleaning solution, combining the company’s most sophisticated deep cleaning technology with user-friendly features. The model introduces a unique robotic arm and an extra mop that efficiently cleans challenging areas with complete corner cleaning capabilities. Newly launched.Qrevo Master – (SAVE $700) – MSRP $2,699 / Promo: $1,999Newly launched and the most advanced model in the mid-range Qrevo series, the Qrevo Master is built for those who seek top-of-the-line cleaning technology at a mid-range price point. With high-powered suction, deep corner cleaning capabilities, and complete self-maintenance features, it’s designed to tackle the toughest cleaning challenges effortlessly.

Qrevo MaxV – (SAVE $700) – MSRP $2,199 / Promo: $1,499Offers users a complete hands-free floor cleaning experience at the mid-range price point, taking both vacuuming and mopping off your plate while combining powerful cleaning functions, self-maintenance capabilities, and intelligent features such – as pet recognition from flagship models – into one convenient cleaning package.

Qrevo S – (SAVE $400) – MSRP $1,499 / Promo: $1,099Newly launched, the Qrevo S is ideal for those looking for their first robot vacuum that excels at both vacuuming and mopping with self-maintenance features. It blends cleaning performance with a streamlined design for everyday cleaning.

Q8 Max+ – (SAVE $500) – MSRP $1,299 / Promo: $799The Q8 Max+ delivers high-performance cleaning with enhanced navigation and automatic dirt disposal. It’s equipped with powerful suction and a flagship roller brush system making it perfect for homes with mainly hard floors, ensuring a deep and thorough clean.

Flexi Pro – (SAVE $300) – MSRP $999 / Promo: $699 (Available starting 14th November)The Flexi Pro is a versatile handheld vacuum option designed for deep floor cleaning and tight spaces. Capable of handling both wet and dry messes, and the ability to clean itself after every clean-up, the Flexi Pro tackles all types of messes with ease.

According to Roborock’s recent survey, garages are the dirtiest spaces in Australian homes, with 46% of respondents admitting they need more attention. Other problem areas include bathrooms (41%), kitchens (38%), and even kids’ playrooms (32%). Given the demands of busy lives, it’s easy to see why some chores fall through the cracks.

With these exclusive Black Friday and Cyber Monday offers, Roborock makes it easier than ever for Aussies to maintain a clean and comfortable home – without the hassle. Whether it’s tackling neglected garages, high-traffic kitchens, or hard-to-reach corners in the bathroom, Roborock’s innovative products are ready to take on the task.

For more information on Roborock products, please visit https://au.roborock.com  

-ENDS-

Notes to Editors: 

The Roborock survey was conducted by TGM Research and involved 1,028 nationally representative respondents across Australia. The survey aimed to understand the cleaning habits, preferences, and challenges faced by Australians ahead of the launch of Roborock’s Qrevo Master, Qrevo S and H5. 

About Roborock     

Roborock is a leading smart cleaning brand renowned for its intelligent cleaning solutions. With a steadfast dedication to becoming a global leading smart appliance player, Roborock enriches liveswith its innovative line of robotic, cordless, wet/dry vacuum cleaners, and washer-dryers. Rooted in a user-centric approach, our R&D-driven solutions cater to diverse cleaning needs in over 15 million homes across 170+ countries.  Headquartered in Beijing and with strategic subsidiaries in key markets, including the United States, Japan, the Netherlands, Poland, Germany, and South Korea, Roborock is dedicated to elevating its market presence worldwide. For more information, visit https://au.roborock.com/.    

[i] [1] The data comes from Euromonitor International (Shanghai) Co., Ltd. The sales figures of robotic vacuum cleaners worldwide in the first three quarters of 2023 (in RMB hundred million) were used for calculation. Roborock ranks first in the industry. Robotic vacuum cleaner refers to vacuum cleaners that automatically move around rooms using sensors to clean floors. The research was completed in February 2024.

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SOURCE Roborock

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