Technology

Outward Media, Inc. Launches B2B2C Data Linkage to Power More Complete View of Prospects, Improved Personalization and Higher Marketing ROI

Published

1 month ago

August 21, 2024

B2B marketing data provider fuels customer acquisition and digital marketing campaigns for leading brands with focus on ‘universal person’

LOS ANGELES, Aug. 21, 2024 /PRNewswire-PRWeb/ — Outward Media, Inc. (OMI), a leading provider of omni-channel marketing data that fuels digital campaigns, today announced a new B2B2C data linkage service aimed at enabling marketers to connect with prospects and customers on their terms – on the B2B and B2C channels they use the most, whether at work or at home.

The new service links B2B attributes, such as email, firmographics, and job title, to B2C attributes such as the prospect’s LinkedIn profile, demographics, and residential address. This lets brands target and engage prospects more effectively — across both B2B and B2C channels.

“The dramatic increase in the number of people working from home has accelerated the growth of a movement that had already been underway. We call it the B2B2C or ‘universal person’ movement, and it reflects the overlap or blending of our personal and professional lives, with more balance – and fewer boundaries — between the two,” said Paula Chiocchi, CEO, OMI.

Now available, the new service links B2B attributes, such as email, firmographics, and job title, to B2C attributes, such as the prospect’s LinkedIn profile, demographics, and residential address. This lets brands target and engage prospects more effectively — across both B2B and B2C channels.

The channel points covered include direct mail, email, social, and programmatic, where available. As an example of B2B2C linkage, a marketer can send direct mail to a B2B contact’s home address while also engaging with them on their business email using the same offer to reinforce the message.

Brands can use OMI’s B2B2C linkage service to elevate marketing ROI in these key ways:

– Gain expanded marketing reach for B2B prospecting with added consumer attributes for your prospects and the ability to reach them on new channels

– Acquire ABM-level data elements on contacts and companies to power stronger ABM reach and results

– Identify consumer profiles for existing B2B contacts to achieve a more complete profile to drive greater success in your omni-channel campaigns

– Collect vital data elements to help construct your own in-house identity graph

– Get increased matches to both LinkedIn and Meta to enable stronger results for social marketing programs

– Enhance media activation targeting and reach with the ability to connect with prospects across business and personal channels via their B2B email address and an alternate email address

Social Media Use Case

Recently, OMI’s B2B2C/Universal Personal data linkage strategy played an instrumental role when working with a leading global e-commerce platform provider. For the social portion of the omni-channel campaign, B2B2C data linkage drove the match rate to 70% for LinkedIn and 42% for Meta, which is well above industry standards. To match the data, the OMI team delivered the custom audience file it built for the provider to both social platforms.

B2B2C Universal Person File Now Available from OMI

OMI’s Universal Person Marketing (UPM) database file contains 140 million business contact records, with residential/consumer linkage on 85 million of those records. In addition, it offers both company- and contact-level social URLs, MAIDS, mobile phone numbers, and a range of LinkID overlays available for client use.

Intent flags are also used as part of OMI’s B2B2C data linkage service and are based on client-selected market keywords that zero in on prospects whose recent digital behavior (browsing online, reading articles, downloading white papers) indicates interest in the client’s offerings.

Appending UPM contacts is also a component of OMI’s service, with appends made to an existing company and contact file first, followed by expansion to incremental companies and contacts.

Living File Database and Other OMI Services

In 2023, OMI announced its massive B2B Living File database reached 145 million manager- and professional-level and above contacts with validated email addresses, spanning more than 18 million businesses. The database includes 95 million small-and-mid-sized business (SMB) records, making it one of the largest U.S.-focused SMB databases in the world.

In addition, OMI offers a specialty healthcare database featuring executive-titled decision-makers at healthcare providers, physicians in group practices, nurses in various roles, and other points of service.

All OMI B2B contact data is backed by a 30-day 95% email data validity guarantee.

Go here for more information on other OMI data solutions and services, including intent monitoring, media activation, email campaign management, and B2B database cleansing.

About Outward Media, Inc.

Outward Media, Inc. (OMI) is a leading provider of omni-channel marketing data. As a trusted data partner to Fortune 2000 businesses and startups alike, we provide the highest quality, most accurate audience data to fuel engaged, integrated, omni-channel campaigns. Combining our massive B2B2C database with intent data, audience media activation, and other innovative marketing services, our mission is to deliver real data, real results, and invaluable reach to real people. For more information, visit http://www.outwardmedia.com or call 310-274-5312.

Media Contact

Paula Johns, Outward Media, Inc., 1 7605220941, paula@paulajohnscommunications.com, https://outwardmedia.com/

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SOURCE Outward Media, Inc.

Technology

3B Scientific Acquires Veterinary Simulator Industries

Published

53 mins ago

September 23, 2024

HAMBURG, Germany, Sept. 23, 2024 /PRNewswire/ — 3B Scientific, a global leader in the manufacturing and marketing of medical and scientific educational products, announced today that it has acquired Veterinary Simulator Industries (VSI), a leading developer of veterinary simulation models.

Founded with a commitment to advancing veterinary education, VSI has developed a range of highly realistic and effective veterinary simulators that are redefining how veterinary training is delivered. With a focus on quality and innovation, VSI’s products provide a practical, hands-on approach to veterinary education, meeting the diverse needs of educators and students around the world. “Veterinary Simulator Industries is widely recognized for its outstanding veterinary training solutions, which perfectly complement our extensive range of educational tools. We are thrilled to welcome VSI into the 3B Scientific family. By combining our strengths in product development, manufacturing, and global distribution, we aim to set new standards in veterinary education, offering unparalleled resources to training institutions and professionals worldwide” commented Todd Murray, CEO of 3B Scientific.

David Jackson, Managing Director of Veterinary Simulator Industries, added: “Joining forces with 3B Scientific is an exciting step forward for VSI. The global reach of the 3B Scientific Group and commitment to innovation will enable us to further develop our product line and deliver even greater value to the veterinary education community. Together, we look forward to creating more advanced, realistic simulators and expanding access to high-quality training tools.”

About the 3B Scientific Group

3B Scientific, established in 1948 in Hamburg, Germany, is a global provider of state-of-the-art medical simulators and educational products for healthcare and veterinary training. With a presence in over 120 countries, the 3B Scientific Group continues to drive its mission of advancing the delivery of medical and veterinary education worldwide.

For more information about 3B Scientific, visit www.3bscientific.com.

About Veterinary Simulator Industries

Veterinary Simulator Industries (VSI) is a leading developer of high-quality veterinary simulators, designed to offer realistic, hands-on training experiences that enhance veterinary education and training. VSI’s products are trusted by educators and professionals globally for their realism and educational effectiveness.

To learn more about VSI, visit www.vetsimulators.com.

Logo – https://mma.prnewswire.com/media/2509950/Vector_1000_3B_company_logo_subline_4c.jpg

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Technology

Reticulate Micro Demonstrates First-ever Live Video Streaming over MUOS Network for a U.S. Army Special Operations Organization

Published

53 mins ago

September 23, 2024

Demo Showcased VAST™Video Throughput, Augmenting MUOS SATCOM for Mobile Forces

PALM BAY, Fla., Sept. 23, 2024 /PRNewswire/ — Reticulate Micro, Inc. announced it successfully demonstrated what the Company believes to be the first-ever real-time video streaming over the Mobile User Objective System (MUOS) tactical satellite network for a U.S. Special Operations organization.

The joint U.S. Army live training exercise included Reticulate and its partners, NanTenna, LLC, a leader in antenna technology innovation, and Curtiss-Wright, a trusted, proven leader in communications and processing systems for the tactical edge as well as other highly engineered products and services for the aerospace/defense industry.

The teams integrated Reticulate Micro’s VAST video encoder and Curtiss-Wright Defense Solutions’ PacStar® Modular Radio Center to deliver live video for the first time over unbonded but Type 1 encrypted MUOS narrowband channels. Despite the constrained bandwidth, the combined solution delivered minimal delay and clear picture quality, demonstrating the potential of live video over MUOS SATCOM systems.

“We demonstrated a complete point-to-point, real-time full-motion video session over MUOS in both static and on-the-move scenarios,” noted Brian Hawkins, principal architect, Reticulate Micro, who conducted the video at a U.S. Army site. “Overall reactions from the customer were extremely positive, with invites back for follow-on exercises.”

“We are proud of our team that executed this powerful demonstration,” said Joshua Cryer, president and CEO, Reticulate Micro. “Along with our partners, NanTenna and Curtiss-Wright, we continue to make history together with low-latency and high-quality voice and video.”

Thomas Larkin, president of NanTenna, considers the MUOS demonstration a huge leap forward in narrowband SATCOM capabilities. “As more and more users are allocated MUOS connectivity, it is imperative that we, as an industry, offer end-to-end solutions to maximize its utility value to the warfighter. This demonstrates that our existing technologies can provide high-quality, low-latency video, even in the most challenging environments,” he said.

“Curtiss-Wright is dedicated to developing small form factor rugged tactical communications solutions for the US DOD and our allies,” said Brian Perry, senior vice president and general manager, Curtiss-Wright Defense Solutions Division. “By pairing our PacStar® Modular Radio Center and Modular Data Center with components from defense industry-leading partners like Reticulate Micro and NanTenna, we are able to extend C2 networks with simultaneous voice, video, and mission data anywhere within the worldwide coverage area of MUOS.”

The latest demonstration follows a U.S. Army demonstration of VAST over UHF TACSAT in February, conducted in partnership with NanTenna. Input from this and other demos is guiding Reticulate’s product roadmap, as it looks to add new features and functionality to meet the U.S. military’s mobile comms requirements.

About Reticulate Micro, Inc. 

Reticulate Micro Inc. (“Reticulate Micro,” “Reticulate” or the “Company”) is a commercial and defense software technology company dedicated to delivering trusted and resilient communications at the network edge. Reticulate specializes in software-defined video compression and streaming solutions and agile, simplified device monitoring and management. Led by tactical communications veterans and satellite and software visionaries, Reticulate delivers resiliency and intelligence on the ground for the military, first responders, critical infrastructure, and enterprise users. We work with an ecosystem of channel and technology partners to bring the most powerful solutions to market across electronic warfare, tactical communications and streaming media technology.

Cautionary Note Regarding Forward-Looking Statements:

This press release contains forward-looking statements that are subject to various risks and uncertainties. In addition, our representatives or we may make forward-looking statements orally or in writing from time to time. We base these forward-looking statements on our expectations and projections about future events, which we derive from the available information. Such forward-looking statements relate to future events or our future performance, including our financial performance and projections, revenue and earnings growth, and business prospects and opportunities. You can identify forward-looking statements by those that are not historical facts, particularly those that use terminology such as “intends,” “may,” “should,” “expects,” “anticipates,” “contemplates,” “estimates,” “believes,” “plans,” “projected,” “predicts,” “potential,” or “hopes” or the negative of these or similar terms.

Although the Company believes that the expectations reflected in these forward-looking statements are based on reasonable assumptions, there are a number of risks and uncertainties that could cause actual results to differ materially from such forward-looking statements. You are urged to carefully review and consider any cautionary statements and other disclosures, including the statements made under the heading “Risk Factors” and elsewhere in the offering statement filed with the U.S. Securities and Exchange Commission on July 31, 2024. Forward-looking statements speak only as of the date of the document in which they are contained, and the Company does not undertake any duty to update any forward-looking statements except as may be required by law.

All trademarks, trade names, product names, or logos mentioned or used are the property of their respective owners.

Contact:

Media:
Reticulate Micro Media Relations
media@reticulate.io

Investor Relations:
Reticulate Micro Investor Relations
ir@reticulate.io

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SOURCE Reticulate Micro, Inc.

Technology

SeatBoost Secures Investment from International Airlines Group

Published

53 mins ago

September 23, 2024

LOS ANGELES, Sept. 23, 2024 /PRNewswire/ — SeatBoost, a startup that is transforming the air travel experience through dynamic seat upgrade solutions, is pleased to announce an investment from International Airlines Group (IAG). This funding marks an important milestone in SeatBoost’s mission to bring joy to travelers’ experiences while generating incremental non-dilutive revenue for partner airlines.

SeatBoost’s platform facilitates live auctions on mobile in the airport environment, offering passengers the chance to bid for premium seat inventory made available by the airlines. The platform not only provides passengers with a unique engaging experience, but it also generates incremental non-dilutive revenue on seat inventory that would otherwise spoil. Current partners include IAG portfolio brand Iberia, TAP Air Portugal, Condor, Avianca and LATAM. With support from IAG through its corporate venture capital arm, SeatBoost plans to expand its capabilities and further improve the travel experience for passengers around the world.

Kevin Stamler, CEO of SeatBoost, shared his thoughts on the investment: “We’re excited to partner with IAG at this important stage in our journey. This collaboration not only supports our vision but also helps us accelerate our growth and innovation. Our aim is to enhance data-driven insights to create personalized experiences for travelers while maximizing revenue for airlines. The investment from IAG validates our business model and underscores the potential of SeatBoost and the positive impact we can achieve together in the travel industry.”

Raza Ali, IAG’s Vice President – Innovation, commented, “Innovation is a core function at IAG, and through innovation we can deliver better customer experiences, more efficient operations, more sustainable aviation and a better-performing business overall. That’s why we think the creative approach of SeatBoost to unlock meaningful revenue from new sources of demand is aligned with our view.”

The partnership with IAG will enable SeatBoost to leverage technology and innovation, improving its current offerings and paving the way for additional solutions that prioritize customer needs and operational efficiency. As SeatBoost expands, it remains committed to setting high standards in the travel sector, ensuring passengers enjoy a seamless, personalized airport and flying experience.

About SeatBoost
SeatBoost is a travel technology startup dedicated to enhancing simultaneously the air travel experience and airline profitability through innovation. Our highly scalable and highly configurable platform is built to leverage the outcome-efficient revenue generating capability of auctions through interactive user engagement.

Instagram – Facebook – LinkedIn

About International Airlines Group (IAG)
International Airlines Group (IAG) is one of the world’s largest airline groups with 585 aircrafts flying to over 250 destinations and carrying more than 115 million passengers in 2023. The Group was created in 2011 and includes the airlines British Airways, Iberia, Aer Lingus, Vueling and LEVEL, and IAG Loyalty and IAG Cargo. It is a Spanish-registered company with its corporate office in London, United Kingdom. Its shares are listed on the London Stock Exchange and on the Spanish stock markets.

IAG’s vision is to be the leading airline group in sustainability. The group is proud to have been listed on the Carbon Disclosure Project’s A List for its commitment to sustainability and action on climate change.

Media contact
Marianna D’Amore
media@seatboost.com

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SOURCE SeatBoost, Inc.