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OKX’s ‘my fabric’ Campaign Showcases McLaren F1 Team Driver Lando Norris’ Journey to F1 Victory

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SINGAPORE, Aug. 16, 2024 /PRNewswire/ — OKX, a leading Web3 technology company and Official Primary Partner of the McLaren Formula 1 Team, today released its latest ‘my fabric’ campaign video starring McLaren F1 team driver Lando Norris, who earlier this year celebrated his first career win for the team at the Miami Grand Prix.

OKX’s ‘my fabric’ campaign highlights the grit, determination and resilience of individuals who have ascended to the top of their fields, contributing to the fabric of their identities. In the latest episode, Lando reflects on his journey to becoming a McLaren F1 Team driver, culminating in his maiden win for the team at the Miami Grand Prix on May 5.

Lando also reflected on the tenacity, perseverance and experiences that led to his moment of victory. In the campaign video, Lando shared the range of emotions he felt upon his first career win for the McLaren F1 team, stating: “My emotions when crossing the line in Miami were a mix of so many thoughts, happiness, relief and you kind of just think back to all of the moments that helped you get to that point.”

OKX Chief Marketing Officer Haider Rafique said: “Our ‘my fabric’ campaign aims to draw parallels between the competitive world of sports and our own life journeys. It’s about how our triumphs and setbacks, along with our experiences, weaved together to form the fabric of our character. Lando’s relentless pursuit of excellence and continuous self-improvement exemplifies this universal path.”

To date, OKX’s ‘my fabric’ campaign has featured stories from OKX global ambassadors, including Manchester City men’s team players Jack Grealish, Rúben Dias and Ederson Santana de Moraes, women’s team star Alex Greenwood, as well as legendary manager Pep Guardiola.

In May 2022, OKX and McLaren Racing announced a multi-year partnership that made OKX a Primary Partner of the McLaren Formula 1 Team and McLaren Shadow Esports team. OKX and McLaren Racing expanded their partnership in January 2024, with the OKX logo featuring on the side pods of the McLaren F1 car livery for 20 races during the 2024 F1 season, in addition to other OKX branding placements on the car. OKX also recently launched a free-to-mint ‘Race Reward‘ digital collectibles (NFT) drop, providing fans with a commemorative artifact from each grand prix.

Learn more at okx.com 

ENDS

About OKX

OKX is a leading global crypto exchange and innovative Web3 company. Trusted by more than 50 million global users, OKX offers a secure and trustworthy platform that provides responsible crypto traders with innovative tools to access the world of crypto.

As a global brand and top partner of Manchester City FC and McLaren Racing, OKX uses Web3 technology to redefine how fans connect with their favorite teams. Recent examples include its Unseen City Shirts and Race Rewind digital collectible campaigns, which offer fans real-world benefits like exclusive match-day and trackside experiences. As the Presenting Partner of Tribeca Festival, OKX also empowers artists and creators through Web3.

In line with its “on-chain, any chain” philosophy, OKX contributes to the growth of the Web3 ecosystem via its secure, interoperable and self-custody enabled OKX Wallet. OKX Wallet is a user-friendly gateway to the on-chain world, connecting to over 100 blockchains, 10,000 dApps, 170+ DeFi protocols, 500,000 tokens and nearly 500 decentralized exchanges (DEXs).

OKX is committed to transparency and security, and publishes its Proof of Reserves monthly to build trust. It is also dedicated to expanding its educational resources through OKX Learn, making digital assets accessible and understandable for a broader audience.

To learn more about OKX, download our app or visit: okx.com

Disclaimer
This announcement is provided for informational purposes only. It is not intended to provide (i) investment advice or an investment recommendation, (ii) an offer, solicitation, or inducement to buy, sell or hold digital assets, or (iii) financial, accounting, legal or tax advice. Digital assets, including stablecoins and NFTs, are subject to market volatility, involve a high degree of risk, and can lose value. You should carefully consider whether trading or holding digital assets is suitable for you in light of your financial condition and risk tolerance. Please consult your legal/tax/investment professional for questions about your specific circumstances. Not all products are offered in all regions. For more details, please refer to the OKX Terms of Service and Risk & Compliance Disclosure. OKX Web3 Wallet and its ancillary services are subject to separate terms of service.

 

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SPEYSIDE COMPLETES ACQUISITION OF GSC

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Transaction enables Speyside to fuel the company’s next growth phase.

ANN ARBOR, Mich., Jan. 9, 2025 /PRNewswire/ — Speyside Equity Advisers (“Speyside”) announced that it has completed the acquisition of GSC Technologies, Inc. (“GSC”). The transaction will allow Speyside’s continued investment in GSC and fuel the company’s next growth phase. GSC is a leading manufacturer of plastic goods in North America.

“We are very excited about the GSC acquisition,” said Eric Wiklendt, Managing Director at Speyside. “GSC is similar to a great deal we did in a prior fund, with similar opportunities. GSC has a great growth and value-creation plan that we look forward to facilitating.”

GSC CEO Dave Barrow noted, “My team and I look forward to working with the Speyside team to execute our strategic plan. Speyside has a strong operational background that clearly differentiates it from other investment groups. The new capitalization structure and value-creation system that Speyside brings will help us achieve our vision and drive results.”

Nick Lardo, Managing Director at Speyside, noted, “GSC is our second closed deal in Speyside Equity Fund II. We are gaining strong momentum in the fund based on increased staff, AUM, and deal activity. We see 2025 as a year full of great opportunity.”

About Speyside
Speyside is a Detroit-based private equity firm. The firm invests in middle-market, buyout transactions in the manufacturing and value-added distribution sectors. Targeted portfolio companies often possess balance sheet, legal, environmental, labor, or transactional complexity. Speyside Equity focuses on creative transaction structures and is comfortable investing in carveouts of large multinational companies, industry consolidations, family-owned businesses, bankruptcies, workouts, and other special situations. Speyside takes an operational approach to creating value in these situations. Speyside has completed 37 investments. For more information, please visit speysideequity.com.

About GSC Technologies, Inc.
Founded in 1982 with a single plastic molding machine, GSC Technologies Inc. is a leading and groundbreaking manufacturer of plastic goods in North America focused on environmentally aware plastic solutions for organizing daily life today and in the future. Based in St-Jean-sur-Richelieu (Quebec/Canada), GSC designs and manufactures attractive, practical storage and organization lifestyle products for better modern living. With manufacturing plants that use contemporary equipment and technology and distribution facilities in the US, Canada, and China, GSC uses global testing and quality standards to ensure the best value, highest quality products. For more information, please visit gsctechnology.com.

Honigman LLP acted as Speyside’s legal advisor.

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SOURCE Speyside Equity

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Batteries Plus’s Strategic Partnerships Drive Nearly 130% Sales Increase

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Transformative Collaborations Fuels Record-Breaking Sales Growth for Batteries Plus FranchiseePartnerships Elevate Customer Experience, Expand Service OfferingsNew Jersey Franchisee’s Store Emerges as Top Repair Destination in Network

SPRINGFIELD, N.J., Jan. 9, 2025 /PRNewswire/ — Batteries Plus, the world’s leading specialty battery franchise, has achieved remarkable success through strategic partnerships with industry leaders in device protection and insurance. These collaborations have led to significant growth for franchisees over the last two years, as exemplified by Angel Cartagena’s store in Springfield, NJ.

Enhanced Customer Experience
By combining Batteries Plus’s extensive retail network and repair expertise with advanced mobile device protection programs from industry partners, Batteries Plus stores are equipped to handle subscribers’ phone protection needs, covering lost or damaged devices. This comprehensive approach has paved the way for improved customer satisfaction, ultimately increasing revenue for franchisees and strengthening brand loyalty overall.

“We’re not just fixing phones; we’re creating opportunities for customers to discover additional products and services they didn’t know they needed, from car batteries to key fobs,” Cartagena said. “This has contributed to increased ticket counts and higher margins across our business.”

Growth and Expansion
After serving with the U.S. Air Force for 37 years, Cartagena began franchising with Batteries Plus in 2008. In the 18 years since, his store has grown to become the top-performing location for repairs in the entire Batteries Plus network, with repair volumes nearly 50% higher than other stores.

Since implementing these strategic partnerships, Cartagena’s Batteries Plus location has experienced unprecedented growth:

217.7% increase in device repair sales year-over-year128.6% increase in total business sales year-over-year147.8% increase in average ticket value year-over-year10.6% increase in gross profit year-over-year

The success of these partnerships has led to significant expansion for Cartagena’s store, necessitating the hiring of three additional team members to help manage the increased volume.

“These strategic partnerships have been transformative for our business,” said Cartagena. “We’ve seen a dramatic increase in customer traffic and sales, particularly in our device repair services. These collaborations have not only boosted our bottom line but also enhanced our ability to serve our community with top-notch repair solutions. It’s been great for business, allowing us to expand our team and offer more comprehensive services to our customers.”

Batteries Plus has become a global leader in supplying the battery needs of its customers for cars, boats, phones, key fobs and more. With over 800 store locations in operation and development nationwide, Batteries Plus has also carved out a unique niche in the industry with its ‘plus’ services – including cell phone repair and key fob replacement. Positioned for the battery-powered future, Batteries Plus was ranked on Franchise Times Top 400 list, coming in at #130. Plus, for the 30th year in a row, the brand ranked on Entrepreneur Magazine’s Franchise 500 list, climbing 53 spots over last year’s rank and even becoming one of only 49 franchise brands to be inducted into Entrepreneur’s Franchise 500 Hall of Fame.

To learn more about Batteries Plus, visit batteriesplusfranchise.com.

ABOUT BATTERIES PLUS: Batteries Plus, founded in 1988 and headquartered in Hartland, WI, is a leading omnichannel retailer of batteries, specialty light bulbs and phone repair services for the direct-to-consumer and commercial channels. The retailer also offers key programming, replacement and cutting services. Through a nationwide network of stores, the company offers a differentiated value proposition of unrivaled product selection, in-stock availability and customer service. Batteries Plus is owned by Freeman Spogli, a private equity firm based in Los Angeles and New York City. To learn more about one of Forbes®’ Best Franchises to Buy in America, visit https://www.batteriesplusfranchise.com.  

MEDIA CONTACT: Cole Koretos, Fishman Public Relations, ckoretos@fishmanpr.com or 847-331-1190

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SOURCE Batteries Plus

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MobileX Partners with Ethika to Launch ‘ethikaX,’ Merging Style with Mobile Connectivity

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 LAS VEGAS, Jan. 9, 2025 /PRNewswire/ — Today at CES, MobileX, the most customizable wireless service designed to save consumers money, and Ethika, a leading lifestyle brand driven by personal identity, announced an exciting new collaboration. Together, the two companies will be launching “ethikaX” – a collection that seamlessly merges mobile-friendly design with bold self-expression and dynamic style. This partnership represents a groundbreaking moment where mobile meets fashion, blending cutting-edge technology with style and originality.

The ethikaX line will debut in Q1 2025, featuring a range of apparel and accessories tailored for the modern, mobile lifestyle. The initial collection will include hoodies and t-shirts with phone-friendly pockets, phone cases, and even a limited-edition set of ethikaX-branded headphones.

“At MobileX, we’re passionate about empowering our customers to live untethered, connected lives,” said Peter Adderton, CEO of MobileX. “By partnering with Ethika, we’re able to bring that vision to life through thoughtfully designed apparel that embraces uniqueness and creativity while seamlessly integrating with our mobile services.”

Ethika’s commitment to celebrating individuality and self-expression across diverse cultures including motorsports, BMX, music, art and fashion aligns perfectly with MobileX’s mission to empower consumers through customizable, user-focused mobile service that ensures they only pay for what they use. The ethikaX collection will be available for purchase through the MobileX app and website, as well as select Ethika retail partners. Customers can also sign up for MobileX at these retail locations by purchasing a SIM Kit or scanning a QR code and activating with eSIM.

“We’re thrilled to be working with the innovative team at MobileX to redefine the intersection of mobile and fashion,” said Matt Cook, CEO of Ethika. “This collaboration allows us to extend the Ethika brand into new territories while continuing to celebrate those who stand out from the crowd and share our core values of quality, style and originality.”

Stay tuned for updates on ethikaX’s launch in Q1 2025 here.

 About MobileX
Headquartered in Orange County, California, MobileX is the world’s most customizable mobile carrier delivering the ultimate in choice and cost control. MobileX is a unique service that uses artificial intelligence to predict how much data customers need, dramatically reducing costs while ensuring reliable speed and service. MobileX was founded by Peter Adderton, who also founded both Boost Mobile and Digital Turbine. For more information, please visit mymobilex.com.

 About Ethika
Ethika is a leading lifestyle brand which started in San Clemente, CA and is now based in Lake Forest. Since the inception of the brand, Ethika and its team have been determined to live life, innovate, and deliver quality products, while staying true to the brand’s biggest asset – the FAMILIE. Ethika employees, friends, athletes, artists and customers are the core of the brand and the reason Ethika exists. More Ethika news, photos, and videos can be found on X (@ethika), Instagram (@ethika), and online at www.ethika.com.

Press contact:
Illume PR for MobileX
mobilex@illumepr.com

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SOURCE Mobile X Global, Inc.

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